I used to be a franchisee owner at CertaPro Painters and was running my business out of Las Vegas. Things were going well until the economic crisis hit in 2008. By 2009, remaining in that business was not an option, so I headed for San Francisco to start over.
I was looking for opportunities when another paint franchisee owner asked me for help with their website. As I began looking at their online marketing challenges, I realized there was a huge opportunity to build a service business in online marketing. I knew what the business owners did on a daily basis, what their clients’ questions were, and what their marketing strategy was. I realized I was in a unique position to be able to speak to any potential client about their business and not just about their website. I ended up working with the franchisee’s company for about a year and a half. Then my previous contacts at CertaPro sought my help to create an online presence for that company as well.
I had the skills and experience working as a webmaster, but lacked an understanding of SEO and digital marketing—what they really were, what they could do, and how to do them correctly. That’s when I found Market Motive (now part of Simplilearn) and signed up for their guided online marketing courses. I compared a few training companies, read industry blogs, and researched Simplilearn’s course instructors. I read their books and blogs, and liked that they were industry leaders.
I found I really liked the course structure. The learning path offers a 360 degree perspective into digital marketing, with foundational courses in SEO, mobile marketing, PPC, email marketing and website analytics. I also needed the freedom to learn at my own pace, on my own schedule, and from anywhere. Simplilearn offers that flexibility.