Digital Marketing Basic Skills you will learn

  • Digital Marketing
  • Customer Lifecycle Management
  • Marketing Analytics
  • Mobile Marketing
  • IoT Marketing

Who should learn Digital Marketing Fundamentals

  • Marketers
  • Sales Professionals
  • Entrepreneurs
  • Digital Marketers
  • Business Owners

What you will learn in Digital Marketing Basics Program

  • Course Introduction

    • Introduction

      02:52
      • Introduction
        02:52
  • Section 1 - Fundamental Concepts of Digital Marketing

    • Lesson 1 - Introduction to Digital Marketing

      24:11
      • 1 - Introduction to Digital Marketing
        11:08
      • 2 - Basics of Customer Acquisition
        13:03
      • Quiz
    • Lesson 2 - History of Digital Marketing

      12:25
      • 1- History of Digital Marketing
        12:25
      • Quiz
    • Lesson 3 - Developing and Nurturing a Digital Culture

      21:25
      • 1 - Developing and Nurturing a Digital Culture
        09:46
      • 2 - Product Thinking and Customer Centricity
        11:39
      • Quiz
    • Lesson 4 - Where is Digital Marketing Headed

      10:23
      • 1 - Where is Digital Marketing Headed
        10:23
      • Quiz
    • Lesson 5 - Global Impact of Digital Marketing

      14:03
      • 1- Global Impact of Digital Marketing
        14:03
      • Quiz
  • Section 2 - Customer Lifecycle

    • Lesson 1 - Acquisition

      12:59
      • 1 - Acquisition
        12:59
      • Quiz
    • Lesson 2 - Engagement

      12:03
      • 1 - Engagement
        12:03
      • Quiz
    • Lesson 3 - Conversion

      13:13
      • 1 - Conversion
        13:13
      • Quiz
    • Lesson 4 - Onboarding, Retention, and Expansion

      14:16
      • 1 - Onboarding, Retention, and Expansion
        14:16
      • Quiz
  • Section 3 - Marketing Technology

    • Lesson 1 - Mobile and IoT

      10:29
      • 1 - Mobile and IoT
        10:29
      • Quiz
    • Lesson 2 - Analytics

      09:29
      • 1 - Analytics
        09:29
      • Quiz
    • Lesson 3 - Challenges of an Offline-Online Experience

      08:11
      • 1 - Challenges of an Offline-Online Experience
        08:11
      • Quiz
  • Section 4 - The Future of Digital Marketing

    • Lesson 1 - A peek into the future

      09:57
      • 1 - A peek into the future
        09:57
      • Quiz

Course Advisors

  • Stéphane Hamel

    Stéphane Hamel

    Google Product Strategy Expert, Expert Data Analyst

    Stéphane Hamel is a Google Product Strategy Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

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Why you should learn Digital Marketing Fundamentals

$7,000 higher avg. salary

For Digital Marketing Professionals vs Marketing Professionals

$120 billion

US spending on digital marketing by 2021 (per Forrester research)

FAQs

  • What are the prerequisites to learn Digital Marketing basics?

    There are no prerequisites to learn Digital Marketing basics, You only need an interest in Digital Marketing.

  • How do beginners learn Digital Marketing fundamentals?

    Beginners willing to learn the Digital Marketing basics can start with the fundamental concepts of digital marketing: what is digital marketing, history of digital marketing, global impact of digital marketing, and others.

  • How long does it take to learn Digital Marketing fundamentals?

    This Digital Marketing basics program consists of 3 hours of comprehensive video modules that aim to help the learners learn the basics of Digital Marketing and its nuances. The time it will take you to learn the material depends on how quickly you grasp the concepts.

  • What should I learn first in introduction to Digital Marketing?

    If you are interested in learning Digital Marketing, you can start with the fundamental concepts of digital marketing: what is digital marketing, history of digital marketing, global impact of digital marketing, and more.

  • Is Digital Marketing basics easy to learn?

    This Digital Marketing basic program is carefully curated with experienced industry experts to let the learners grasp the basics of Digital Marketing very easily. The videos contained in this Digital marketing fundamentals program are created keeping in the learners priorities, which ensures that they can learn Digital Marketing without difficulty.

  • What are the basics in Digital Marketing?

    The basics covered in this Digital Marketing fundamental program include what is digital marketing, the history of digital marketing, and the global impact of digital marketing. Also, it provides the learners insights on efficient marketing techniques that produce a measurable impact on the businesses.

  • What is Digital Marketing used for?

    Digital Marketing refers to marketing or advertising delivered through digital channels, like websites, email, social media, search engines, and other digital sources. Owing to so much of daily life and business moving to digital today, digital marketing is being used by almost all organizations, businesses, and industries to improve their digital presence.

  • Can I complete this Digital Marketing basics program in 90 days?

    Yes, you can complete this Digital Marketing basics program within 90 days.

  • What are my next best learning options after completing this Digital Marketing Fundamentals?

    After completing this Digital Marketing Fundamentals, you can opt for the Digital Marketing training course provided by Simplilearn.

  • What are the career opportunities in Digital Marketing?

    Here are some careers in Digital Marketing:

    • SEO specialist
    • PPC marketing manager
    • Social Media Manager
    • Content Marketing Manager

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.