Digital Marketing Specialist
Rated #1 Digital Marketing Course by Search Engine Journal
Become a Digital Marketing Specialist with our Digital Marketing Masters program. Explore domains like SEO, social media, search engine marketing, content, mobile, paid campaigns and analytics. Learn via 10+ case studies, ChatGPT, 35+ industry tools, and 20+ projects.
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- Admission closes on 24 Apr, 2024Limited no. of seats available
- Program Duration: 8 monthsAt 5-10 hours/week
- Online BootcampLearning Format
World’s #1 Online Bootcamp
Master in Digital Marketing Overview
Experience live and interactive learning with this comprehensive digital marketing masters program. Learn to leverage ChatGPT and other generative AI tools for digital marketing. Additionally, you will receive a Meta Certified Digital Marketing Associate exam in the program.
Key Features
- Industry recognised Digital Marketing Specialist certificate from Simplilearn
- Live classes delivered by digital marketing industry experts
- Learn to Leverage ChatGPT and the latest generative AI tools for digital marketing
- Free Meta Certified Digital Marketing Associate exam voucher worth $99
Program Fee
Program syllabus
Digital Marketing Masters Advantage
This program guides you through the fundamental aspects of digital marketing, encompassing areas like website creation, SEO, SEM, social media, mobile marketing, devising content strategies, managing paid campaigns, and digital marketing analytics.
Become a Digital Marketing Specialist
This comprehensive curriculum covers 35+ digital marketing tools from all domains, including the latest generative tools like ChatGPT. You will also learn via live classes delivered by industry experts.
- Digital Marketing Specialist certificate
- 5 Capstone problem statements and 15+ course-end projects
- 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
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Digital Marketing Masters Details
The Digital Marketing Specialist Masters program provides an extensive curriculum that includes SEO, SEM, social media, mobile marketing, content strategy, and various other pertinent subjects.
LEARNING PATH
Embark on an immersive learning journey and discover the ins and outs of this comprehensive online digital marketing masters program, unlocking a world of knowledge and opportunities.
This introductory course in WordPress website design will equip you with the necessary skills to effectively launch your website, enabling a more efficient promotion of your business.
This module offers a strong grasp of the basics of digital marketing. Examine the differences between digital and traditional marketing and dive into essential concepts such as the 4Ps of digital marketing, influencer marketing, voice search, and more.
Acquire a solid grasp of behavioral marketing fundamentals and develop a comprehensive understanding of behavioral analytics through this module. It will equip you with knowledge about essential concepts such as customer lifecycles, buying stages, and how the marketing funnel operates.
With this module, you will develop a profound comprehension of SEO's pivotal role in online marketing.Delve into both on-page and off-page SEO functionalities and the technical components that can enhance your search engine rankings to aid in competitor analysis. Upon completing this module, you will possess invaluable insights and abilities to improve your website's visibility and surpass your competitors in organic search engine results.
Discover the workings of paid advertising and the art of utilizing keyword research to optimize your ad campaigns in this module. Investigate diverse bidding strategies customized for B2B and B2C channels, allowing you to target your desired audience efficiently. Upon completing this module, you'll have the expertise and capabilities to craft impactful paid ad campaigns that deliver substantial outcomes for your business.
Examine different social media platforms suitable for marketing communications in this module. Understand how to customize your marketing approaches based on the chosen platform to connect and engage with your brand's intended audience effectively. Upon completing this module, you will be able to utilize social media to promote your brand, products, or services and nurture significant relationships with prospective customers.
Acquire an in-depth understanding of the complete email marketing process through this module. Explore automation techniques to enhance efficiency and streamline your operations. Moreover, master the art of crafting compelling email templates that lead to improved conversion rates. This module will provide you with the expertise to craft engaging email marketing campaigns, effectively engaging your audience and contributing to your business's success.
Comprehend the vital role of mobile apps and mobile marketing in today's digital environment through this module. Hone your skills in precise mobile ad targeting, allowing you to connect with your target audience more effectively and optimize the results of your mobile marketing endeavors. Upon completing this module, you'll have a strong understanding of utilizing mobile platforms to elevate your brand's visibility and effectively engage with your audience.
Immerse yourself in the intricacies of content research strategies and tools to craft compelling content customized for diverse social media platforms within this module. Gain insights on aligning your content with specific goals and objectives at every stage of the marketing funnel to attain the intended results. Upon completing this module, you will be able to create captivating content that connects with your social media audience, enabling a smooth progression through the marketing funnel.
Acquire the skills to conduct a comprehensive analysis of paid campaigns and evaluate individual ad analytics to enhance conversion rates. Moreover, delve into the essential elements of landing pages and design strategies tailored to the specific business type and industry. By the conclusion of this module, you'll have the necessary knowledge to efficiently optimize your paid campaigns and construct engaging landing pages that yield superior results for your business.
Attain a comprehensive grasp of various Key Performance Indicators (KPIs) and metrics, utilizing a range of analytical tools. Uncover successful strategies for evaluating and improving campaign outcomes. This module is designed to enable you to become proficient in utilizing KPIs, metrics, and analysis techniques to enhance your marketing initiatives and achieve exceptional results.
Acquire a deeper understanding of how Artificial Intelligence (AI) revolutionizes digital marketing through process automation and enhanced performance. Additionally, this module will delve into emerging technologies such as automated chat and voice search, providing you with a thorough comprehension of the most recent advancements in the digital marketing landscape.
In this culminating project, marking the final step of your learning journey, you have the opportunity to apply the knowledge gained from the previous modules. You can select from a range of five capstone projects to showcase your expertise in diverse digital marketing tools and techniques to potential employers.
Electives:
Discover how to use ChatGPT and other Generative AI tools to enhance your digital marketing efforts. Leverage AI's capabilities to improve your online presence and engage with your target audience more effectively.
Learn the basics of the ecommerce listing process. Learn how to promote your product and provide after-sales support.
Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.
Learn how to create and maintain a blog for promotion and user interaction in this course.
Learn the basics of affiliate marketing and how to use it to promote your business effectively.
Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.
SKILLS COVERED
- Website Creation
- Behavioral Marketing
- Keyword Research
- Search Engine Optimization
- Search Engine Marketing
- Campaign Management
TOOLS COVERED
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Capstone Project
- Project 1
Engage with Youth with SkullCandy
Skullcandy, a global brand revolutionizing audio, making high fidelity affordable and stylish. Engage with their youthful and adventurous consumer base.
- Project 2
Unveil Adidas New Product
Adidas is a German multinational corporation designing sportswear, shoes, and accessories. Aid in product launches and expanding reach to target audience.
- Project 3
Grand Savings Bank DM Strategy
GBS is a full-service community bank. Boost visibility, search engines ranking, expand customer base with diverse financial products and services.
- Project 4
Increase customer reach
ContractWorks, a contract management software with secure storage and on-the-fly search. Despite superior technology, they struggle to expand customer reach.
- Project 5
Reach out to new customers
Toast, a high-end fashion retailer seeking assistance in reaching new customers, driving revenue, and maintaining brand guidelines and style amidst seasonal trends.
Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.
Master in Digital Marketing Learner Reviews
Erica Parker
I had enrolled with the Digital Marketing Specialist program with Simplilearn when I was on maternity leave. Simplilearn focuses less on lecturing and more on providing the learners with hands-on experience. Having spent a few months into the program, I have learned to research product market fit and create a buyer persona.
Katherine Isabel Little
Executive Administrative Assistant at University of Maryland School of MedicineSince I needed to change my career directions, I signed up for the Digital Marketing Masters program from Simplilearn. The quality of content has been absolutely excellent. The trainers are experienced and helpful. The course videos are structured in a way that helps you to retain the maximum amount of information.
LaShaun W
I have completed my certificate as a DM specialist with Simplilearn in alliance with OMCP®. I am looking for new challenges to use my creative, out-of-the-box thinking and strategy (with some data collection, of course). I am happy to say that I have achieved this goal.
Mohamed Baydon
Digital Marketing Session LeadAfter completing the course, I could change my career path from Pharmacy to ecommerce and digital marketing in healthcare and consulting other clients on Digital Marketing requirements. I was able to increase my earnings by 60%.
Raj Patel
Paid Search SpecialistI enrolled in the Digital Marketing Specialist course from Simplilearn. After completing the course, I could find a job at a digital marketing agency. I believe my career is in its initial phase, and I want to learn and enhance my skills as much as possible and keep grabbing new opportunities.
Akhil Jonnavithula
Growth Marketing LeadSimplilearn's Digital Marketing Specialist program has been instrumental in defining my career path. Completing the course allowed me to establish my own digital marketing startup.
Anna Pikulyk
Digital Marketing ConsultantNow I am an officially certified Digital Marketing Specialist. So, after one year of study, hours of self-learning videos, and 31 live classes over Saturdays and Sundays – this was the hardest, multiple modules, tests, and almost 30 projects, I am proud of myself!
Sachin Ramanujpuram Anandampillai
Simplilearn provides the ideal platform to learn Digital Marketing. My trainer, Sachin Seghal, was exceptionally learned. I would recommend Simplilearn to anyone looking to do a Digital Marketing course.
Jim Bradley
Sales and Loyalty Program ManagerI’m thrilled to have successfully completed and earned Simplilearn's Digital Marketing Specialist Masters Program Certificate. It was a comprehensive program that is made up of modules on SEO, Content and Social Media Marketing, Web Analytics and Pay Per Click.
Hamna Ashraf
Digital Marketing Associate at One Perfect StayI am currently enrolled for Digital Marketing Masters Course with Simplilearn. My experience has been great so far. The trainers are friendly and helpful, and the support team is always available.
Mina Cheragh
Digital marketing specialist at PintapinI really enjoyed the Digital Marketing Specialist course from Simplilearn. The materials are extremely useful and provide practical knowledge about the subject. In every step customer support are available to answer any queries that you might have. The certification helped me to become better at my current job. Thank you Simplilearn.
Ewort Atkinson
Digital Marketing Manager at Prism Communications Ltd.Simplilearn's Digital Marketing Master's program helped me get a Digital Marketing Manager position for one of Jamaica's leading Advertising Agency.
Sunil Yerra
Software EngineerI joined Simplilearn 2 months back, and so far, the journey has been excellent. Information about the course and the live classes is shared well ahead to let us plan accordingly. The class starts precisely at the mentioned time, and the instructor ensures the concepts are covered within the time and addresses all the doubts of the participants.
Kiran HS
Associate ConsultantSimplilearn provides excellent training sessions and delivers comprehensive self-learning content. I learned a lot of new things and was able to add new tools to my skill-set. Thank you, the Simplilearn team, and the training faculty.
Michael Anastasiadis
I have recently completed Simplilearn’s Digital Marketing Specialist Masters Program. This unique experience was full of live classes, e-learning content, real-world projects and tests. And I gained extensive knowledge regarding all basic disciplines of digital marketing: SEO, Social Media, Content Marketing, Email Marketing, PPC, and more.
Ideal Candidates
This Digital Marketing course is designed for:
Freshers, professionals working in marketing, sales, operations, or aspiring digital marketers
No specific eligibility criteria but willingness to advance in your professional journey as a digital marketer
Why Online Bootcamp
- Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
- Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
- Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
- Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts
Program Cohorts
Master in Digital Marketing FAQs
Why become a Master in Digital Marketing?
Digital marketing is one of the fastest-growing career domains and attracting a large number of professionals across the world. The Digital Marketing Masters role is associated with high demand, lucrative salaries, flexible schedules, better career growth, and many other perks. Simplilearn’s digital marketing masters can help you take the first step towards this fascinating career option.
How to become a certified digital marketing master?
To become a certified digital marketer, you must enroll in Digital Marketing Masters Program. There are multiple courses available online, and you can choose one depending on your budget and requirement. There are several organizations and institutes that provide quality online digital marketing certifications, you can choose one which suits you the best.
Is a digital marketing masters program useful?
Digital marketing is expanding rapidly. The mediums of marketing are also becoming more digital. Therefore, businesses focus more on digital marketing to boost productivity and minimize marketing costs. The online digital marketing learnings has thus become popular among professionals and business owners to implement what they learn in their business or get a better job. A digital marketing masters is an effective way to build new skills or enhance your knowledge.
What are the courses in digital marketing masters?
The top seven topics in the digital marketing masters are- Search Engine Optimization (SEO), Google Ads & SEM, Facebook Ads, Social Media Marketing, Web Analytics, Email Marketing, and Content Marketing.
What are the eligibility criteria for the Master in Digital Marketing program?
There are no specific eligibility criteria to enroll in our digital marketing masters program. Anyone interested in starting a career in digital marketing can register for this digital marketing masters program and become job-ready.
Do you provide any practice tests as a part of this Digital Marketing masters program?
Yes, we provide a practice test as part of our Digital Marketing masters program to help you prepare for the actual certification exam. You can try this free Digital Marketing MCQ to understand the type of questions that you would face in the actual exam and gain expertise in the topics that are a part of the Digital Marketing masters.
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- Disclaimer
- PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.