IMT Ghaziabad Certificate and Associate Alumni Membership + Live classes by IMT faculty
Meta Exam Voucher worth $99; Expert sessions and AMAs by Meta Blueprint trainers
Attend sessions by the world’s leading experts like Mollie Spilman and Dorie Clark
Resume assistance, career mentoring, and job portal access
The Professional Certificate in Digital Marketing by IMT Ghaziabad grooms you to become a Digital Marketing expert through a comprehensive curriculum exploring all the different facets of digital marketing. It trains you on the latest digital marketing tools, and how to apply them for maximum results.
This Professional Certificate in Digital Marketing leverages IMT Ghaziabad’s academic excellence and Simplilearn’s unique bootcamp approach.
The Professional Certificate in Digital Marketing is in collaboration with IMT Ghaziabad — AACSB accredited B-school often counted amongst the finest in the country. Its focus is designed to develop future leaders of the business world through innovation, execution, and social responsibility.
Meta builds technologies that help people connect, find communities, and grow businesses. Facebook changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like AR and VR to help build the next evolution in social technology.
Explore different concepts of Digital Marketing like Search Engine Optimization (SEO), Social Media, Pay-Per-Click (PPC), Website Conversion Optimization, Web Analytics, Marketing Analytics, Content, Email and Mobile Marketing in this course.
Get started with the Digital Marketing Professional Certificate program with IMT Ghaziabad and Simplilearn. Kickstart your professional digital marketing journey with a foundational course.
Begin your journey towards reinventing digital marketing strategies for a business to get better engagement and attract customers through this course. Learn the skills, insights, and digital know-how to become a high-performance digital marketer.
Increase your online visibility with our advanced SEO course. Explore the different facets of SEO and learn topics like SEO optimization, keyword management, and research, on-page and off-page optimization, link building, URL building, and SEO analytics to increase engagement for your business.
This Pay-Per-Click course will show you how you can develop and execute an advanced PPC strategy that will drive results for the businesses you are representing. Also get hands-on experience in managing paid marketing initiatives.
Become a social media marketing expert with help of this course. Master the various aspects of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.
Study online user behavior and activities to generate valuable marketing intelligence with this web analytics course. This course will help you improve your organization’s ability to make highly-informed business decisions based on data analytics.
This course introduces you to the essentials of analyzing unstructured social media data and its applications in marketing and managerial decision-making. You will learn to make use of social media text and network data to understand consumer behaviour, sentiment, and attitude. It will also provide an initial foundation for pursuing your career in the analytics and data science domains, in addition to its application in the digital marketing domain.
The Digital Marketing Capstone project will give you an opportunity to implement the concepts and skills you learned in the Professional Certificate in Digital Marketing. Through dedicated mentoring sessions from IMT Ghaziabad faculty, you’ll learn how to solve real-world, industry-aligned case studies.
Understand the principles and concepts of brand management. It will help you build brands for companies, implement marketing strategies, plan and execute branding campaigns, and successfully manage them.
Become an expert in using mobile as a means of marketing communications. Master the art of mobile advertising, responsive designs, and integrated social media marketing to become an industry-ready mobile marketer through this mobile marketing course.
This Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies. Learn how to draft an email and develop expertise in creating effective advertisements and brand awareness, and building customer trust and loyalty.
Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.
Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with this Advanced Content Marketing Certification course.
Become an expert in conversion optimization through this Advanced Website Conversion Rate Optimization Certification Training course. Learn how you can use an effective framework to help convert your website’s visitors into sales leads and gain a firm understanding of online marketing.
[Harvard Case Study] Step into shoes of Division Head, Information Technology at ISKCON to understand the visitor feedback to improve the visitor experience at ISKCON.
[Harvard Case Study] In 2020, as much of the world remained in lockdown learn how Domino's become the world's leading restaurant.
[Harvard Case Study] Learn how Volkswagen India became the buzziest brand online and increased its brand awareness with digital marketing.
[Harvard Case Study] Create a strategic approach for social media communication for GiveIndia, a web-based donation platform.
[Harvard Case Study] Step into shoes of co-founder of Tech Talk and develop a growth strategy to create a larger social media presence to in order to increase traffic.
[Harvard Case Study] Perform ROI analysis in this scenario based case study on Sponsored Search Ads.
Choose one of the domains to create a Facebook page and drive customer engagement and increase the number of likes in an effort to increase brand awareness.
Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.
Sandip Mukhopadhyay received his FPM from MDI, Gurgaon and MBA from IIM-Calcutta, India. His research interests include digital platforms and ecosystems, application of analytics in marketing and sales, and marketing of technology.
Dr. Bindu Gupta, Professor of OB and HRM at IMT Ghaziabad has more than 20 years of experience in teaching, research, and training. She has conducted training programs in conflict management, digital leadership, change management, etc., for organizations such as Maruti, NHPC, NTPC, ONGC.
Prof. Priti Virdi is a Ph.D. from Shailesh J. Mehta School of Management, IIT Bombay. She has a keen interest in understanding consumer decision-making processes, especially in the presence of technological support systems.
Prof. Subhalakshmi is a Fellow of MICA, India, and an educator and researcher in the Marketing area at IMT Ghaziabad. She is also a Visiting Research Fellow at the Curtin School of Business, Curtin University, Australia.
This program caters to working professionals from a variety of industries and backgrounds; the diversity of our students adds richness to class discussions and interactions.
The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Tell us a bit about yourself and why you want to do this program
An admission panel will shortlist candidates based on their application
Selected candidates can begin the program within 1-2 weeks
For admission to this Digital Marketing program, candidates should have:
Atleast 2 years of work experience
A bachelor's degree in any discipline
A digital marketing background is desirable but not required
We have a team of dedicated admissions counselors who are available to guide you as you apply to the program. They are available to:
The admission fee for this program is ₹ 90,678 (INR 84745 + GST)
We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.
21 Jun, 2022
23 Jul, 2022 - 20 Nov, 2022
08:30 - 12:30 CDT
Weekend (Sat - Sun)
17 Aug, 2022
17 Sep, 2022 - 30 Jan, 2023
08:30 - 12:30 CDT
Weekend (Sat - Sun)
For admission to this Professional Digital Marketing course, candidates must possess the following criteria:
The admission process for this Professional Digital Marketing program consists of three easy steps:
To ensure money is not a limiting factor in learning, we offer various financing options to help make this Professional Digital Marketing program financially manageable. For more details, please refer to our "Admissions Fee and Financing" section.
As a part of this Professional Digital Marketing Certificate Program, you will receive the following:
Upon completion of this Digital Marketing program, you will be awarded a Professional Certificate in Digital Marketing by IMT Ghaziabad. You will also receive industry-recognized certifications from Simplilearn for the courses included in the learning path.
As soon as you make the payment for the program fee’s first installment, you will gain access to a preparatory course. You are expected to go through the assigned course before attending your first class. The Professional Digital Marketing course will have eight to ten hours of self-paced learning content in the form of videos.
Our teaching assistants are a dedicated team of subject matter experts to help you get certified on your first attempt. They proactively engage with you to ensure adherence to the course path and enrich your learning experience, from class onboarding to project mentoring and job assistance.
Our highly-qualified instructors are industry experts with years of relevant industry experience. Each of them undergoes a rigorous selection process, including profile screening, technical evaluation, and a training demo evaluation before becoming certified to train for us. Besides, we ensure that only those trainers with a high alumni rating remain part of our faculty.
Simplilearn’s JobAssist program is an India-specific offering in collaboration with IIMJobs.com to help you land your dream job. With the JobAssist program, we offer extended support for certified learners looking for a job change or starting their first job. Upon completing this professional digital marketing certificate program, you will be eligible to apply for JobAssist, and your details will be shared with IIMJobs. As a part of this program, IIMJobs will offer the following exclusive services:
Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
We offer 24/7 support through email, chat, and calls through our dedicated team, and provide on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completing your Digital Marketing program.
Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.
All programs are offered on a non-credit basis and are not transferable to a degree.
Professional Certificate Program are certification programs and do not include any transcripts for WES, this is reserved only for degree programs. We do not offer sealed transcripts and hence, our programs are not applicable for WES or similar services.