Key features

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At Simplilearn, we greatly value the trust of our patrons. Our courses were designed to deliver an effective learning experience, and have helped over half a million find their professional calling. But if you feel your course is not to your liking, we offer a 7-day money-back guarantee. Just send us a refund request within 7 days of purchase, and we will refund 100% of your payment, no questions asked!

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  • 2+ hours of high quality e-learning content
  • Covers email marketing terminologies
  • Covers marketing automation
  • Simulation exam
  • Progress quizzes
  • Course completion certificate

Course description

  • What’s the focus of this course?

    Email Marketing is all about sending commercial messages to existing or potential customers through e-mail - to promote a product or service, to request business, solicit sales/donations. It helps brands build loyalty, cultivate trust, and increase awareness.

    The Email Marketing Foundation course from Simplilearn aims to train participants in the rapidly expanding online discipline of e-mail marketing. This course takes participants through the basic concepts of direct online marketing and helps them devise effective marketing strategies using emails.

  • What are the course objectives?

    The course covers basic concepts related to email marketing. By the end of Email Marketing Foundation course, participants will have learned all about:
    • Techniques to improve traffic, visibility, and awareness of brand or product
    • Marketing business through an e-mail platform
    • Preparing an e-mail list and e-mail campaigns
    • Expanding your subscriber base
    • Tracking, monitoring, and segregating large email sets
    • Email rules and regulations

  • Who should take this course?

    The Email Marketing Foundation course from Simplilearn can be pursued by professionals looking for a basic understanding of email marketing and its best practices. The course is great for:
    • Business owners
    • Entrepreneurs
    • Online marketing professionals
    • Marketing professionals
    • Bloggers
    • Fresh graduates
    • Copywriters & content writers
    • PR professionals

  • These industry-leading organizations trust our training

Course preview

    • Part 1 - Introduction to Email 05:26
      • 1.1 Introduction 00:20
      • 1.2 What's In It For Me 00:09
      • 1.3 Objectives 00:21
      • 1.4 Do You Know Email 00:39
      • 1.5 How Email has Changed 01:13
      • 1.6 Email Marketing vs. Other Channels 00:39
      • 1. 7 Challenges with Email 01:15
      • 1.8 Coming Up 00:34
      • 1.9 Key Takeaways 00:16
    • Part 2 - Basic Terminology 09:37
      • 2.1 Introduction 00:20
      • 2.2 What's In It For Me 00:19
      • 2.3 Objectives 00:21
      • 2.4 The List 00:57
      • 2.5 Email Server 01:19
      • 2.6 Batch and Blast 00:48
      • 2.7 Opt-In Opt-Out and Unsubscribe 01:25
      • 2.8 Spam 01:10
      • 2.9 Blacklist 00:32
      • 2.10 Open Rate 00:42
      • 2. 11 Click - Through 00:31
      • 2. 12 Email Client 00:42
      • 2. 13 Key Takeaways 00:31
    • Quiz
      • Quiz
    • Spam 09:17
      • 1.1 Introduction 00:15
      • 1.2 What's In It For Me 00:19
      • 1.3 Objectives 00:26
      • 1.4 The Origins of Spam 01:23
      • 1.5 What is Spam 01:52
      • 1.6 Spam and the Law 01:15
      • 1.7 Canada's Express Consent Law 01:01
      • 1.8 Spam Filters 02:08
      • 1.9 Key Takeaways 00:38
    • Quiz
      • Quiz
    • List building and List Management 11:21
      • 1.1 Introduction 00:14
      • 1.2 What's In It For Me 00:26
      • 1.3 Objectives 00:17
      • 1.4 Your List 01:20
      • 1.5 Building Your List 01:28
      • 1.6 Rented Lists 01:21
      • 1.7 Compiled and Purchased Lists 01:15
      • 1.8 List Hygiene 01:44
      • 1.9 B2B List Case Studies 02:52
      • 1.10 Key Takeaways 00:24
    • Quiz
      • Quiz
    • Elements of an Email 09:34
      • 1.1 Introduction 00:16
      • 1.2 What's In It For Me 00:14
      • 1.3 Objectives 00:17
      • 1.4 Preview 00:48
      • 1.5 Address or From Line 00:46
      • 1.6 Blink Test Subject Line 00:52
      • 1.7 Pre-header 00:54
      • 1.8 Images and Media 00:29
      • 1.9 Clickable Links 00:48
      • 1.10 Email and Web Clients 00:38
      • 1.11 Planning for the Preview 01:27
      • 1.12 Email Elements Case Studies 01:37
      • 1.13 Key Takeaways 00:28
    • Quiz
      • Quiz
    • The Process of Measuring Email 07:11
      • 1.1 Introduction 00:28
      • 1.2 What's In It For Me 00:24
      • 1.3 Objectives 00:22
      • 1.4 Email Measurement Funnel 01:39
      • 1.5 Measure Different Email Types 00:51
      • 1.6 Measure By Purpose 00:58
      • 1.7 Measure By Campaign 00:35
      • 1.8 Measure Landing Page Effectiveness 00:32
      • 1.9 Compare All Channels 00:51
      • 1.10 Key Takeaways 00:31
    • Quiz
      • Quiz
    • Part 1 - Introduction to Marketing Automation 07:08
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:26
      • 1.3 Objectives 00:24
      • 1.4 Marketing Automation 00:41
      • 1.5 How Automation Works 01:18
      • 1.6 Adding Personalization 01:15
      • 1.7 Automation Example 01:46
      • 1.8 Great Automation Opportunities 01:05
    • Part 2 - Introduction to Autoresponders 07:26
      • 2.1 Introduction 00:30
      • 2.2 Predictable Events 01:18
      • 2.3 Example Prezi's Welcome Series 03:41
      • 2.4 Welcome Series Benefits 01:57
    • Part 3 - Conversation Marketing and CRMs 09:10
      • 3.1 Introduction 00:23
      • 3.2 The Power of Customer Data 01:28
      • 3.3 Behavioral Events 01:31
      • 3.4 Regional Events 00:43
      • 3.5 Email and Social Integration 01:50
      • 3.6 Email and Display Integration 00:54
      • 3.7 Automation and Personalization Case Studies 01:51
      • 3.8 Key Takeaways 00:30
    • Quiz
      • Quiz
    • Integrating Email with other disciplines 04:38
      • 1.1 Introduction 00:14
      • 1.2 What's In It For Me 00:30
      • 1.3 Objectives 00:16
      • 1.4 Email and Content Marketing 00:43
      • 1.5 Email and Conversion Optimization 01:41
      • 1.6 Email and Analytics 00:45
      • 1.7 Key Takeaways 00:29
    • Quiz
      • Quiz
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Exam & certification

  • What are the pre-requisites for this course?

    No prior knowledge of digital marketing is required for this course. Some awareness about the principles of marketing will help, but this not mandatory.

  • What certification do I get post-training?

    After successful completion of the training, you will be awarded a course completion certificate from Simplilearn.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

FAQs

  • What is online marketing all about?

    Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies upon the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.

  • What topics does the training cover?

    The email marketing course offers an in-depth treatment of the principles of Email Marketing. Please refer to the Course Syllabus for more information.

  • Tell me more about the author

    Matt Bailey is the founder and president of SiteLogic, and the author of "Internet Marketing: An Hour A Day". With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve internet presence and conversions.

    Matt also serves on the Advisory Board for Incisive Media's Search Engine Strategies Conferences. As one of the conference's highest-rated speakers, he presents at Search Engine Strategies Conferences around the world.

  • Does the course cover recent developments and trends?

    Simplilearn strives to provide high quality, current content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.

  • Who are your learners?

    Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions find our training ideal.

  • What is the current state of the job market for online marketing professionals?

    With an estimated 200,000+ unfilled roles in various specialties of digital marketing (source: Monster.com), digital marketing offers tremendous opportunities for skilled, trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike gain a firm footing in the online marketing space by advancing their skills and knowledge.

  • Can I cancel my enrolment? Do I get a refund?

    Yes, you may cancel your enrolment if you are not satisfied with the course. We provide a complete refund after deducting the administration fee. To know more, please read our Refund Policy.

  • What are the payment options?

    Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
    • Visa Debit/credit Card
    • American Express and Diners Club Card
    • Master Card, Or
    • PayPal

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your question resolved.

Contact Us

+1-844-532-7688

(Toll Free)

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
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