Course Description

  • What’s the focus of this course?

    Email Marketing is all about sending commercial messages to existing or potential customers through e-mail - to promote a product or service, to request business, solicit sales/donations. It helps brands build loyalty, cultivate trust, and increase awareness.

    The Email Marketing Foundation course from Simplilearn aims to train participants in the rapidly expanding online discipline of e-mail marketing. This course takes participants through the basic concepts of direct online marketing and helps them devise effective marketing strategies using emails.

  • What are the course objectives?

    The course covers basic concepts related to email marketing. By the end of Email Marketing Foundation course, participants will have learned all about:
    • Techniques to improve traffic, visibility, and awareness of brand or product
    • Marketing business through an e-mail platform
    • Preparing an e-mail list and e-mail campaigns
    • Expanding your subscriber base
    • Tracking, monitoring, and segregating large email sets
    • Email rules and regulations

  • Who should take this course?

    The Email Marketing Foundation course from Simplilearn can be pursued by professionals looking for a basic understanding of email marketing and its best practices. The course is great for:
    • Business owners
    • Entrepreneurs
    • Online marketing professionals
    • Marketing professionals
    • Bloggers
    • Fresh graduates
    • Copywriters & content writers
    • PR professionals

  • These industry-leading organizations trust our training

Course Preview

    • Lesson 00 - SME Introduction

      01:47
      • Email Marketing Lesson 0 SME Introduction
        01:47
    • Lesson 01 - Introduction to Email Marketing

      16:59
      • 1.1 Introduction
        00:40
      • 1.2 Email Marketing An Introduction
        03:51
      • 1.3 History and Evolution of Email Marketing
        03:21
      • 1.4 Pervasiveness of Email
        05:46
      • 1.5 Key Drivers of Email Effectiveness
        02:29
      • 1.6 Key Takeaways
        00:52
    • Lesson 02 - Elements of Email

      18:21
      • 2.1 Introduction
        00:24
      • 2.2 Primary Email Elements
        03:09
      • 2.3 Email Preview and Email Development
        11:01
      • 2.4 Legal Requirements, Email Footer and Subscription Options
        03:00
      • 2.5 Key Takeaways
        00:47
    • Lesson 03 - Working with an ESP

      23:43
      • 3.1 Introduction
        00:45
      • 3.2 Need for ESP and Its Rise
        05:54
      • 3.3 Email Campaign and ESP Account Settings and Features
        07:56
      • 3.4 Building an Email Campaign
        04:59
      • 3.5 ESP Reporting Features
        03:14
      • 3.6 Key Takeaways
        00:55
    • Lesson 04 - Build and Maintain your List

      35:31
      • 4.1 Introduction
        00:49
      • 4.2 Importance of Building an Email Subscriber List
        03:02
      • 4.3 Build Your Subscriber List
        04:14
      • 4.4 Subscriber Options
        07:06
      • 4.5 List Building Tactics
        06:46
      • 4.6 Managing Subscriber List
        06:31
      • 4.7 Segmenting Subscriber List
        06:22
      • 4.8 Key Takeaways
        00:41
    • Lesson 05 - Avoid Spam Penalties

      25:52
      • 5.1 Introduction
        00:42
      • 5.2 Primary Email Elements
        04:39
      • 5.3 Define Spam
        03:42
      • 5.4 Spam Laws and Regulation
        10:18
      • 5.5 Methods to Combat Spam
        05:33
      • 5.6 Key Takeaways
        00:58
    • Lesson 06 - Email Deliverability

      13:53
      • 6.1 Introduction
        00:42
      • 6.2 Understand Deliverability
        02:56
      • 6.3 Improve Deliverability with Email Preview
        02:33
      • 6.4 Overcoming Deliverability Problems
        02:50
      • 6.5 Focus on a Mobile-First Delivery
        04:03
      • 6.6 Key Takeaways
        00:49
    • Lesson 07 - Campaign Measurement

      25:35
      • 7.1 Introduction
        00:47
      • 7.2 Email Measurement Funnel
        10:14
      • 7.3 Email Measurements
        05:36
      • 7.4 Essentials of Landing Pages
        08:20
      • 7.5 Key Takeaways
        00:38
    • Lesson 08 - Automation Basics

      21:07
      • 8.1 Introduction
        00:42
      • 8.2 Autoresponders
        02:38
      • 8.3 Thank You Email
        03:28
      • 8.4 Welcome Series Emails
        07:46
      • 8.5 Triggered Email Campaigns
        05:30
      • 8.6 Key Takeaways
        01:03
    • Email Marketing Foundations Quiz

      • Email Marketing Foundations Quiz
    • {{childObj.title}}

      • {{childObj.childSection.chapter_name}}

        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

Exam & Certification

  • What are the pre-requisites for this course?

    No prior knowledge of digital marketing is required for this course. Some awareness about the principles of marketing will help, but this not mandatory.

  • What certification do I get post-training?

    After successful completion of the training, you will be awarded a course completion certificate from Simplilearn.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

Course Advisor

Matt Bailey
Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

      FAQs

      • What is online marketing all about?

        Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies upon the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.

      • What topics does the training cover?

        The email marketing course offers an in-depth treatment of the principles of Email Marketing. Please refer to the Course Syllabus for more information.

      • Tell me more about the author

        Matt Bailey is the founder and president of SiteLogic, and the author of "Internet Marketing: An Hour A Day". With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve internet presence and conversions.

        Matt also serves on the Advisory Board for Incisive Media's Search Engine Strategies Conferences. As one of the conference's highest-rated speakers, he presents at Search Engine Strategies Conferences around the world.

      • Does the course cover recent developments and trends?

        Simplilearn strives to provide high quality, current content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.

      • Who are your learners?

        Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions find our training ideal.

      • What is the current state of the job market for online marketing professionals?

        With an estimated 200,000+ unfilled roles in various specialties of digital marketing (source: Monster.com), digital marketing offers tremendous opportunities for skilled, trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike gain a firm footing in the online marketing space by advancing their skills and knowledge.

      • Can I cancel my enrolment? Do I get a refund?

        Yes, you may cancel your enrolment if you are not satisfied with the course. We provide a complete refund after deducting the administration fee. To know more, please read our Refund Policy.

      • What are the payment options?

        Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
        • Visa Debit/credit Card
        • American Express and Diners Club Card
        • Master Card, Or
        • PayPal

      • I want to know more about the training program. Whom do I contact?

        Please join our Live Chat for instant support, call us, or Request a Call Back to have your question resolved.

          • Disclaimer
          • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.