Key features

MONEY BACK GUARANTEE

How this works :

At Simplilearn, we greatly value the trust of our patrons. Our courses were designed to deliver an effective learning experience, and have helped over half a million find their professional calling. But if you feel your course is not to your liking, we offer a 7-day money-back guarantee. Just send us a refund request within 7 days of purchase, and we will refund 100% of your payment, no questions asked!

For Self Placed Learning :

Raise refund request within 7 days of purchase of course. Money back guarantee is void if the participant has accessed more than 25% content.

  • 2+ hours of high quality e-learning content
  • Covers email marketing terminologies
  • Covers marketing automation
  • Simulation exam
  • Progress quizzes
  • Course completion certificate

Course description

  • What’s the focus of this course?

    Email Marketing is all about sending commercial messages to existing or potential customers through e-mail - to promote a product or service, to request business, solicit sales/donations. It helps brands build loyalty, cultivate trust, and increase awareness.

    The Email Marketing Foundation course from Simplilearn aims to train participants in the rapidly expanding online discipline of e-mail marketing. This course takes participants through the basic concepts of direct online marketing and helps them devise effective marketing strategies using emails.

  • What are the course objectives?

    The course covers basic concepts related to email marketing. By the end of Email Marketing Foundation course, participants will have learned all about:
    • Techniques to improve traffic, visibility, and awareness of brand or product
    • Marketing business through an e-mail platform
    • Preparing an e-mail list and e-mail campaigns
    • Expanding your subscriber base
    • Tracking, monitoring, and segregating large email sets
    • Email rules and regulations

  • Who should take this course?

    The Email Marketing Foundation course from Simplilearn can be pursued by professionals looking for a basic understanding of email marketing and its best practices. The course is great for:
    • Business owners
    • Entrepreneurs
    • Online marketing professionals
    • Marketing professionals
    • Bloggers
    • Fresh graduates
    • Copywriters & content writers
    • PR professionals

  • These industry-leading organizations trust our training

Course preview

    • Part 1 - Introduction to Email 05:26
      • 1.1 Introduction00:20
      • 1.2 What's In It For Me00:09
      • 1.3 Objectives00:21
      • 1.4 Do You Know Email00:39
      • 1.5 How Email has Changed01:13
      • 1.6 Email Marketing vs. Other Channels00:39
      • 1. 7 Challenges with Email01:15
      • 1.8 Coming Up00:34
      • 1.9 Key Takeaways00:16
    • Part 2 - Basic Terminology 09:37
      • 2.1 Introduction00:20
      • 2.2 What's In It For Me00:19
      • 2.3 Objectives00:21
      • 2.4 The List00:57
      • 2.5 Email Server01:19
      • 2.6 Batch and Blast00:48
      • 2.7 Opt-In Opt-Out and Unsubscribe01:25
      • 2.8 Spam01:10
      • 2.9 Blacklist00:32
      • 2.10 Open Rate00:42
      • 2. 11 Click - Through00:31
      • 2. 12 Email Client00:42
      • 2. 13 Key Takeaways00:31
    • Quiz
      • Quiz
    • Spam 09:17
      • 1.1 Introduction00:15
      • 1.2 What's In It For Me00:19
      • 1.3 Objectives00:26
      • 1.4 The Origins of Spam01:23
      • 1.5 What is Spam01:52
      • 1.6 Spam and the Law01:15
      • 1.7 Canada's Express Consent Law01:01
      • 1.8 Spam Filters02:08
      • 1.9 Key Takeaways00:38
    • Quiz
      • Quiz
    • List building and List Management 11:21
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:26
      • 1.3 Objectives00:17
      • 1.4 Your List01:20
      • 1.5 Building Your List01:28
      • 1.6 Rented Lists01:21
      • 1.7 Compiled and Purchased Lists01:15
      • 1.8 List Hygiene01:44
      • 1.9 B2B List Case Studies02:52
      • 1.10 Key Takeaways00:24
    • Quiz
      • Quiz
    • Elements of an Email 09:34
      • 1.1 Introduction00:16
      • 1.2 What's In It For Me00:14
      • 1.3 Objectives00:17
      • 1.4 Preview00:48
      • 1.5 Address or From Line00:46
      • 1.6 Blink Test Subject Line00:52
      • 1.7 Pre-header00:54
      • 1.8 Images and Media00:29
      • 1.9 Clickable Links00:48
      • 1.10 Email and Web Clients00:38
      • 1.11 Planning for the Preview01:27
      • 1.12 Email Elements Case Studies01:37
      • 1.13 Key Takeaways00:28
    • Quiz
      • Quiz
    • The Process of Measuring Email 07:11
      • 1.1 Introduction00:28
      • 1.2 What's In It For Me00:24
      • 1.3 Objectives00:22
      • 1.4 Email Measurement Funnel01:39
      • 1.5 Measure Different Email Types00:51
      • 1.6 Measure By Purpose00:58
      • 1.7 Measure By Campaign00:35
      • 1.8 Measure Landing Page Effectiveness00:32
      • 1.9 Compare All Channels00:51
      • 1.10 Key Takeaways00:31
    • Quiz
      • Quiz
    • Part 1 - Introduction to Marketing Automation 07:08
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:26
      • 1.3 Objectives00:24
      • 1.4 Marketing Automation00:41
      • 1.5 How Automation Works01:18
      • 1.6 Adding Personalization01:15
      • 1.7 Automation Example01:46
      • 1.8 Great Automation Opportunities01:05
    • Part 2 - Introduction to Autoresponders 07:26
      • 2.1 Introduction00:30
      • 2.2 Predictable Events01:18
      • 2.3 Example Prezi's Welcome Series03:41
      • 2.4 Welcome Series Benefits01:57
    • Part 3 - Conversation Marketing and CRMs 09:10
      • 3.1 Introduction00:23
      • 3.2 The Power of Customer Data01:28
      • 3.3 Behavioral Events01:31
      • 3.4 Regional Events00:43
      • 3.5 Email and Social Integration01:50
      • 3.6 Email and Display Integration00:54
      • 3.7 Automation and Personalization Case Studies01:51
      • 3.8 Key Takeaways00:30
    • Quiz
      • Quiz
    • Integrating Email with other disciplines 04:38
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:30
      • 1.3 Objectives00:16
      • 1.4 Email and Content Marketing00:43
      • 1.5 Email and Conversion Optimization01:41
      • 1.6 Email and Analytics00:45
      • 1.7 Key Takeaways00:29
    • Quiz
      • Quiz
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Exam & certification

  • What are the pre-requisites for this course?

    No prior knowledge of digital marketing is required for this course. Some awareness about the principles of marketing will help, but this not mandatory.

  • What certification do I get post-training?

    After successful completion of the training, you will be awarded a course completion certificate from Simplilearn.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

FAQs

  • What is online marketing all about?

    Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies upon the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.

  • What topics does the training cover?

    The email marketing course offers an in-depth treatment of the principles of Email Marketing. Please refer to the Course Syllabus for more information.

  • Tell me more about the author

    Matt Bailey is the founder and president of SiteLogic, and the author of "Internet Marketing: An Hour A Day". With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve internet presence and conversions.

    Matt also serves on the Advisory Board for Incisive Media's Search Engine Strategies Conferences. As one of the conference's highest-rated speakers, he presents at Search Engine Strategies Conferences around the world.

  • Does the course cover recent developments and trends?

    Simplilearn strives to provide high quality, current content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.

  • Who are your learners?

    Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions find our training ideal.

  • What is the current state of the job market for online marketing professionals?

    With an estimated 200,000+ unfilled roles in various specialties of digital marketing (source: Monster.com), digital marketing offers tremendous opportunities for skilled, trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike gain a firm footing in the online marketing space by advancing their skills and knowledge.

  • Can I cancel my enrolment? Do I get a refund?

    Yes, you may cancel your enrolment if you are not satisfied with the course. We provide a complete refund after deducting the administration fee. To know more, please read our Refund Policy.

  • What are the payment options?

    Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
    • Visa Debit/credit Card
    • American Express and Diners Club Card
    • Master Card, Or
    • PayPal

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your question resolved.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.