Course description

  • What is the course about?

    Mobile Marketing is the use of the mobile medium as a means of marketing communication.

    The Mobile Marketing Foundations course from Simplilearn takes participants through the basic concepts in Mobile Marketing and related fields in Digital Marketing. With this course, participants can learn the best practices to interact with a mobile customer, security and privacy issues, social integration, asking the right questions, and launching mobile campaigns that impact sales and brand loyalty.

  • What are the course objectives?

    The Mobile Marketing Foundations training provides a solid base on Digital Marketing concepts that are used by the mobile channel. By the end of Mobile Marketing Foundations course, participants will be able to:
    • Understand mobile devices, core mobile product, and service offerings
    • Understand Mobile Advertising and Search
    • Learn about incentives and loyalty programs
    • Learn to combine Mobile with other channels
    • Learn the basics of marketing a business on mobile platform
    • Learn Mobile rules and regulations
    • Understand Mobile Marketing measurement and analytics

  • Who should take up this course?

    The Mobile Marketing Foundations course is best suited for aspirants who wish to begin their career in Digital Marketing through the mobile platform. However, the course is best suited for:
    • Fresh graduates
    • Business owners
    • Web Designers
    • Web Marketers
    • Professionals in their early career
    • Marketing professionals

  • These industry-leading organizations trust our training

Course preview

    • Lesson 00 - SME Intro 01:35
      • Lesson 01 - SME Intro01:35
    • Lesson 01 - Introduction to Mobile Marketing 20:10
      • 1.01 Introduction00:44
      • 1.02 Definition of Mobile Marketing02:57
      • 1.03 Importance of Mobile Marketing04:44
      • 1.04 Mobile as a Promotional and an Engagement Tool03:55
      • 1.05 Mobile Marketing vs Mobile Advertising01:04
      • 1.06 Mobile and Other Channels05:59
      • 1.07 Key takeways00:47
      • Quiz
    • Lesson 02 - Mobile Products and Services 23:54
      • 2.01 Introduction00:24
      • 2.02 Mobile Marketing Tools12:21
      • 2.03 Location Marketing Services02:59
      • 2.04 Mobile Web Applications and ecommerce07:25
      • 2.05 Key Takeaways00:45
      • Quiz
    • Lesson 03 - Promotions and Incentives 22:23
      • 3.01 Introduction00:44
      • 3.02 Incentives for Mobile Channels04:06
      • 3.03 Methods of Offering Mobile Incentives07:48
      • 3.04 Mobile Incentives and Promotions06:18
      • 3.05 Changeover to Mobile Coupons02:49
      • 3.06 Key Takeaways00:38
      • Quiz
    • Lesson 04 - Integration with Marketing Mix 27:41
      • 4.01 Introduction00:54
      • 4.02 Multi-channel Marketing Plan07:37
      • 4.03 Mobile Marketing Strategy Plan00:45
      • 4.04 Elements of Mobile Marketing Mix14:14
      • 4.05 Segmentation and Targeting03:13
      • 4.06 Key Takeaways00:58
      • Quiz
    • Lesson 05 - Mobile Advertising 19:59
      • 5.01 Introduction00:39
      • 5.02 Mobile Advertising01:33
      • 5.03 Mobile Marketing and Mobile Advertising06:50
      • 5.04 Mobile Advertising Channels03:20
      • 5.05 Types of Mobile Ads03:31
      • 5.06 Strategies for Successful Mobile Advertising03:03
      • 5.07 Key Takeaways01:03
      • Quiz
    • Lesson 06 - Mobile Analysis 25:14
      • 6.01 Introduction00:45
      • 6.02 Types of Analysis13:02
      • 6.03 Mobile Marketing vs Ads-based Analysis01:11
      • 6.04 Google as a Main Player02:43
      • 6.05 Mobile Audience and Their Behavior01:47
      • 6.06 Methods of Tracking Usage04:41
      • 6.07 Key Takeaways01:05
      • Quiz
    • Lesson 07 - Rules and Regulations 17:14
      • 7.01 Introduction00:41
      • 7.02 Rules and regulations and code of conduct03:14
      • 7.03 Mobile Marketing Guidelines04:52
      • 7.04 Spam laws02:57
      • 7.05 Regulations in Major Markets04:48
      • 7.06 Key Takeaways00:42
      • Quiz
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

Exam & certification

  • What are the pre-requisites for this course?

    No prior knowledge of Digital Marketing is required to take up this training. However, awareness of the principles of marketing will help, but is not mandatory.

  • What certification will I get post-training?

    We offer course completion certificate after you successfully complete the training program with the following criteria:
    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

    Course advisor

    Jeff Hasen
    Jeff Hasen Mobile Marketing Expert, President of Gotta Mobilize, Author

    Jeff Hasen is the founder and president of mobile consultancy Gotta Mobilize and is the author of two books, The Art of Mobile Persuasion and Mobilized Marketing. He has also been named as one of the top Chief Marketing Officers on Twitter.


    • What is online marketing all about?

      Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies on the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.

    • What are the topics covered in this training?

      The course offers an in-depth understanding of the principles of Mobile Marketing. Please refer to the course syllabus for more information.

    • Does the course cover the recent developments and trends in the industry?

      Simplilearn strives to provide high quality, updated content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.

    • Who are your learners?

      Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions will find this training ideal.

    • What is the current state of the job market for online marketing professionals?

      With an estimated 200,000+ unfilled roles in various specialties of Digital Marketing (source:, this industry offers tremendous opportunities for skilled and trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike, gain a firm footing in the online marketing space by advancing their skills and knowledge.

    • Can I cancel my enrollment? Do I get a refund?

      Yes, you may cancel your enrollment if you are not satisfied with the course. We provide a refund post deduction of the administration fee. To know more, please read our Refund Policy.

    • What are the payment options?

      Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
      • Visa Debit/Credit Card
      • American Express and Diners Club Card
      • Master Card
      • PayPal

    • I want to know more about the training program. Whom do I contact?

      Please join our Live Chat for instant support. Call us, or Request a Call Back to have your question resolved.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.