Course Description

  • What is the course about?

    Mobile Marketing is the use of the mobile medium as a means of marketing communication.

    The Mobile Marketing Foundations course from Simplilearn takes participants through the basic concepts in Mobile Marketing and related fields in Digital Marketing. With this course, participants can learn the best practices to interact with a mobile customer, security and privacy issues, social integration, asking the right questions, and launching mobile campaigns that impact sales and brand loyalty.

  • What are the course objectives?

    The Mobile Marketing Foundations training provides a solid base on Digital Marketing concepts that are used by the mobile channel. By the end of Mobile Marketing Foundations course, participants will be able to:
    • Understand mobile devices, core mobile product, and service offerings
    • Understand Mobile Advertising and Search
    • Learn about incentives and loyalty programs
    • Learn to combine Mobile with other channels
    • Learn the basics of marketing a business on mobile platform
    • Learn Mobile rules and regulations
    • Understand Mobile Marketing measurement and analytics

  • Who should take up this course?

    The Mobile Marketing Foundations course is best suited for aspirants who wish to begin their career in Digital Marketing through the mobile platform. However, the course is best suited for:
    • Fresh graduates
    • Business owners
    • Web Designers
    • Web Marketers
    • Professionals in their early career
    • Marketing professionals

  • These industry-leading organizations trust our training

Course Preview

    • Lesson 00 - SME Intro

      01:35
      • Lesson 01 - SME Intro
        01:35
    • Lesson 01 - Introduction to Mobile Marketing

      20:10
      • 1.01 Introduction
        00:44
      • 1.02 Definition of Mobile Marketing
        02:57
      • 1.03 Importance of Mobile Marketing
        04:44
      • 1.04 Mobile as a Promotional and an Engagement Tool
        03:55
      • 1.05 Mobile Marketing vs Mobile Advertising
        01:04
      • 1.06 Mobile and Other Channels
        05:59
      • 1.07 Key takeways
        00:47
      • Quiz
    • Lesson 02 - Mobile Products and Services

      23:54
      • 2.01 Introduction
        00:24
      • 2.02 Mobile Marketing Tools
        12:21
      • 2.03 Location Marketing Services
        02:59
      • 2.04 Mobile Web Applications and ecommerce
        07:25
      • 2.05 Key Takeaways
        00:45
      • Quiz
    • Lesson 03 - Promotions and Incentives

      22:23
      • 3.01 Introduction
        00:44
      • 3.02 Incentives for Mobile Channels
        04:06
      • 3.03 Methods of Offering Mobile Incentives
        07:48
      • 3.04 Mobile Incentives and Promotions
        06:18
      • 3.05 Changeover to Mobile Coupons
        02:49
      • 3.06 Key Takeaways
        00:38
      • Quiz
    • Lesson 04 - Integration with Marketing Mix

      27:41
      • 4.01 Introduction
        00:54
      • 4.02 Multi-channel Marketing Plan
        07:37
      • 4.03 Mobile Marketing Strategy Plan
        00:45
      • 4.04 Elements of Mobile Marketing Mix
        14:14
      • 4.05 Segmentation and Targeting
        03:13
      • 4.06 Key Takeaways
        00:58
      • Quiz
    • Lesson 05 - Mobile Advertising

      19:59
      • 5.01 Introduction
        00:39
      • 5.02 Mobile Advertising
        01:33
      • 5.03 Mobile Marketing and Mobile Advertising
        06:50
      • 5.04 Mobile Advertising Channels
        03:20
      • 5.05 Types of Mobile Ads
        03:31
      • 5.06 Strategies for Successful Mobile Advertising
        03:03
      • 5.07 Key Takeaways
        01:03
      • Quiz
    • Lesson 06 - Mobile Analysis

      25:14
      • 6.01 Introduction
        00:45
      • 6.02 Types of Analysis
        13:02
      • 6.03 Mobile Marketing vs Ads-based Analysis
        01:11
      • 6.04 Google as a Main Player
        02:43
      • 6.05 Mobile Audience and Their Behavior
        01:47
      • 6.06 Methods of Tracking Usage
        04:41
      • 6.07 Key Takeaways
        01:05
      • Quiz
    • Lesson 07 - Rules and Regulations

      17:14
      • 7.01 Introduction
        00:41
      • 7.02 Rules and regulations and code of conduct
        03:14
      • 7.03 Mobile Marketing Guidelines
        04:52
      • 7.04 Spam laws
        02:57
      • 7.05 Regulations in Major Markets
        04:48
      • 7.06 Key Takeaways
        00:42
      • Quiz
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Exam & Certification

  • What are the pre-requisites for this course?

    No prior knowledge of Digital Marketing is required to take up this training. However, awareness of the principles of marketing will help, but is not mandatory.

  • What certification will I get post-training?

    We offer course completion certificate after you successfully complete the training program with the following criteria:
    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

Course Advisor

Jeff Hasen
Jeff Hasen Mobile Marketing Expert, President of Gotta Mobilize, Author

Jeff Hasen is the founder and president of mobile consultancy Gotta Mobilize and is the author of two books, The Art of Mobile Persuasion and Mobilized Marketing. He has also been named as one of the top Chief Marketing Officers on Twitter.

      FAQs

      • What is online marketing all about?

        Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies on the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.

      • What are the topics covered in this training?

        The course offers an in-depth understanding of the principles of Mobile Marketing. Please refer to the course syllabus for more information.

      • Does the course cover the recent developments and trends in the industry?

        Simplilearn strives to provide high quality, updated content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.

      • Who are your learners?

        Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions will find this training ideal.

      • What is the current state of the job market for online marketing professionals?

        With an estimated 200,000+ unfilled roles in various specialties of Digital Marketing (source: Monster.com), this industry offers tremendous opportunities for skilled and trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike, gain a firm footing in the online marketing space by advancing their skills and knowledge.

      • Can I cancel my enrollment? Do I get a refund?

        Yes, you may cancel your enrollment if you are not satisfied with the course. We provide a refund post deduction of the administration fee. To know more, please read our Refund Policy.

      • What are the payment options?

        Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
        • Visa Debit/Credit Card
        • American Express and Diners Club Card
        • Master Card
        • PayPal

      • I want to know more about the training program. Whom do I contact?

        Please join our Live Chat for instant support. Call us, or Request a Call Back to have your question resolved.

          • Disclaimer
          • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.