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  • 2+ hours of high-quality e-learning content
  • Covers the comprehensive areas in Mobile Marketing
  • Case studies with B2B examples
  • Simulation exam
  • Quizzes to track progress
  • Course completion certificate

Course description

  • What is the course about?

    Mobile Marketing is the use of the mobile medium as a means of marketing communication.

    The Mobile Marketing Foundations course from Simplilearn takes participants through the basic concepts in Mobile Marketing and related fields in Digital Marketing. With this course, participants can learn the best practices to interact with a mobile customer, security and privacy issues, social integration, asking the right questions, and launching mobile campaigns that impact sales and brand loyalty.

  • What are the course objectives?

    The Mobile Marketing Foundations training provides a solid base on Digital Marketing concepts that are used by the mobile channel. By the end of Mobile Marketing Foundations course, participants will be able to:
    • Understand mobile devices, core mobile product, and service offerings
    • Understand Mobile Advertising and Search
    • Learn about incentives and loyalty programs
    • Learn to combine Mobile with other channels
    • Learn the basics of marketing a business on mobile platform
    • Learn Mobile rules and regulations
    • Understand Mobile Marketing measurement and analytics

  • Who should take up this course?

    The Mobile Marketing Foundations course is best suited for aspirants who wish to begin their career in Digital Marketing through the mobile platform. However, the course is best suited for:
    • Fresh graduates
    • Business owners
    • Web Designers
    • Web Marketers
    • Professionals in their early career
    • Marketing professionals

  • These industry-leading organizations trust our training

Course preview

    • Introduction to Mobile Marketing 15:11
      • 1.1 Introduction00:31
      • 1.2 What's In It For Me00:45
      • 1.3 Objectives00:22
      • 1.4 What is Mobile Marketing01:52
      • 1.5 The Cost of Forsaking Mobile01:43
      • 1.6 Marketing vs. Advertising01:02
      • 1.7 Who Needs Mobile Marketing00:47
      • 1.8 Mobiles Role in the Marketing Mix02:55
      • 1.9 Mobile and Other Advertising00:39
      • 1.10 Mobile and Television01:16
      • 1.11 Mobile and Other Digital Channels02:39
      • 1.12 Key Takeaways00:40
    • Quiz
      • Quiz
    • Mobile Products and Services 26:16
      • 1.1 Introduction00:20
      • 1.2 What's In It For Me00:28
      • 1.3 Objectives00:23
      • 1.4 List of Products and Services00:48
      • 1.5 SMS or Text Messaging02:54
      • 1.6 SMS Example02:57
      • 1.7 MMS or Multimedia Messaging Service01:35
      • 1.8 Location - Based Products01:26
      • 1.9 Location Technologies03:27
      • 1.10 The Mobile Web01:43
      • 1.11 Apps04:18
      • 1.12 B2B Case Study Increasing Collaboration and Productivity01:34
      • 1. 13 B2C Case Studies03:49
      • 1.14 Key Takeaways00:34
    • Quiz
      • Quiz
    • Incentives and Loyalty Programs 16:16
      • 1.1 Introduction00:15
      • 1.2 What's In It For Me00:37
      • 1.3 Objectives00:19
      • 1.4 Consumers Want Offers01:42
      • 1.5 Mobile Incentives01:20
      • 1.6 How Do Mobile Incentives Work01:43
      • 1.7 Mobile Loyalty Programs04:36
      • 1.8 Mobile Coupons01:36
      • 1.9 Mobile Promotions01:31
      • 1.10 B2C Case Studies02:08
      • 1.11 Key Takeaways00:29
    • Quiz
      • Quiz
    • Location Opportunities 17:55
      • 1.1 Introduction00:16
      • 1.2 What's In It For Me00:41
      • 1.3 Objectives00:28
      • 1.4 Location Opportunities of Mobile Marketing02:27
      • 1.5 Mobile and Local SEO01:07
      • 1.6 Location - Based Services02:40
      • 1.7 Location - Based Incentives01:21
      • 1.8 Beacons05:09
      • 1.9 B2C Case Studies03:14
      • 1.10 Key Takeaways00:32
    • Quiz
      • Quiz
    • Mobile Advertising 17:43
      • 1.1 Introduction00:33
      • 1.2 What's In It For Me00:28
      • 1.3 Objectives00:18
      • 1.4 Defining Mobile Advertising01:27
      • 1.5 Impact of Mobile Advertising01:58
      • 1.6 Ad Types Delivery02:22
      • 1.7 Mobile Ad Placement02:14
      • 1.8 Ad Examples01:46
      • 1.9 Successful Mobile Ads02:33
      • 1.10 Analyzing Mobile Ad Data02:12
      • 1.11 B2C Case Studies01:16
      • 1.12 Key Takeaways00:36
    • Quiz
      • Quiz
    • Communicating with Mobile Audiences 18:34
      • 1.1 Introduction00:30
      • 1.2 What's In It For Me00:37
      • 1.3 Objectives00:20
      • 1.4 User Behaviors and Interests02:48
      • 1.5 Mobile is Ubiquitous03:01
      • 1.6 Mobile Use Cases01:02
      • 1.7 Budget Insights from Coca Cola00:48
      • 1.8 Activity Across Devices02:47
      • 1.9 B2B Case Study Catering to The Business Pro03:17
      • 1.10 B2B Case Study Opportunity to Develop Custom - Apps for Business02:06
      • 1.11 B2C Case Studies00:43
      • 1.12 Key Takeaways00:35
    • Quiz
      • Quiz
    • Rules and Regulations 10:58
      • 1.1 Introduction00:43
      • 1.2 What's In It For Me00:38
      • 1.3 Objectives00:19
      • 1.4 Misconceptions of Mobile02:10
      • 1.5 Brand Messaging Permissions01:04
      • 1.6 Code of Conduct01:14
      • 1.7 Spam Laws02:32
      • 1.8 Complying with the Rules01:43
      • 1.9 Key Takeaways00:35
    • Quiz
      • Quiz
    • Mobile Measurement 08:36
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:36
      • 1.3 Objectives00:19
      • 1.4 Mobile Measurement Is Imperfect01:03
      • 1.5 What Can We Track02:22
      • 1.6 Inhibitors to Measurement03:28
      • 1.7 Key Takeaways00:34
    • Quiz
      • Quiz
    • Integrating Mobile and Other Disciplines 15:28
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:37
      • 1.3 Objectives00:25
      • 1.4 Mobile and Social Media01:30
      • 1.5 Mobile and Content Marketing01:57
      • 1.6 Mobile and Email01:54
      • 1.7 Mobile and SEO00:53
      • 1.8 Mobile and PPC00:52
      • 1.9 Mobile and Analytics01:19
      • 1.10 B2B Case Study Specialized Apps for Even More Productivity02:30
      • 1.11 B2B Case Study Apps to Be More Connected00:59
      • 1.12 B2C Case Studies01:46
      • 1.13 Key Takeaways00:32
    • Quiz
      • Quiz
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Exam & certification

  • What are the pre-requisites for this course?

    No prior knowledge of Digital Marketing is required to take up this training. However, awareness of the principles of marketing will help, but is not mandatory.

  • What certification will I get post-training?

    We offer course completion certificate after you successfully complete the training program with the following criteria:
    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.


  • What is online marketing all about?

    Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies on the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.

  • What are the topics covered in this training?

    The course offers an in-depth understanding of the principles of Mobile Marketing. Please refer to the course syllabus for more information.

  • Tell me more about the author

    Jeff Hasen, is named one of the top Chief Marketing Officers on Twitter (@jeffhasen), Jeff is the founder and president of mobile consultancy Gotta Mobilize and author of two books, "The Art of Mobile Persuasion" and "Mobilized Marketing".

    Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits. He recently was the sole mobile marketing certification trainer at the Direct Marketing Association's national conference.

    Previously, he saw Hipcricket grow annual revenue from approximately $1 million to $25 million, a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an "industry powerhouse", and sale in 2011.

  • Does the course cover the recent developments and trends in the industry?

    Simplilearn strives to provide high quality, updated content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.

  • Who are your learners?

    Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions will find this training ideal.

  • What is the current state of the job market for online marketing professionals?

    With an estimated 200,000+ unfilled roles in various specialties of Digital Marketing (source:, this industry offers tremendous opportunities for skilled and trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike, gain a firm footing in the online marketing space by advancing their skills and knowledge.

  • Can I cancel my enrollment? Do I get a refund?

    Yes, you may cancel your enrollment if you are not satisfied with the course. We provide a refund post deduction of the administration fee. To know more, please read our Refund Policy.

  • What are the payment options?

    Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
    • Visa Debit/Credit Card
    • American Express and Diners Club Card
    • Master Card
    • PayPal

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support. Call us, or Request a Call Back to have your question resolved.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.