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  • 2+ hours of high-quality e-learning content
  • Covers the comprehensive areas in Mobile Marketing
  • Case studies with B2B examples
  • Simulation exam
  • Quizzes to track progress
  • Course completion certificate

Course description

  • What is the course about?

    Mobile Marketing is the use of the mobile medium as a means of marketing communication.

    The Mobile Marketing Foundations course from Simplilearn takes participants through the basic concepts in Mobile Marketing and related fields in Digital Marketing. With this course, participants can learn the best practices to interact with a mobile customer, security and privacy issues, social integration, asking the right questions, and launching mobile campaigns that impact sales and brand loyalty.

  • What are the course objectives?

    The Mobile Marketing Foundations training provides a solid base on Digital Marketing concepts that are used by the mobile channel. By the end of Mobile Marketing Foundations course, participants will be able to:
    • Understand mobile devices, core mobile product, and service offerings
    • Understand Mobile Advertising and Search
    • Learn about incentives and loyalty programs
    • Learn to combine Mobile with other channels
    • Learn the basics of marketing a business on mobile platform
    • Learn Mobile rules and regulations
    • Understand Mobile Marketing measurement and analytics

  • Who should take up this course?

    The Mobile Marketing Foundations course is best suited for aspirants who wish to begin their career in Digital Marketing through the mobile platform. However, the course is best suited for:
    • Fresh graduates
    • Business owners
    • Web Designers
    • Web Marketers
    • Professionals in their early career
    • Marketing professionals

  • These industry-leading organizations trust our training

Course preview

    • Introduction to Mobile Marketing 15:11
      • 1.1 Introduction 00:31
      • 1.2 What's In It For Me 00:45
      • 1.3 Objectives 00:22
      • 1.4 What is Mobile Marketing 01:52
      • 1.5 The Cost of Forsaking Mobile 01:43
      • 1.6 Marketing vs. Advertising 01:02
      • 1.7 Who Needs Mobile Marketing 00:47
      • 1.8 Mobiles Role in the Marketing Mix 02:55
      • 1.9 Mobile and Other Advertising 00:39
      • 1.10 Mobile and Television 01:16
      • 1.11 Mobile and Other Digital Channels 02:39
      • 1.12 Key Takeaways 00:40
    • Quiz
      • Quiz
    • Mobile Products and Services 26:16
      • 1.1 Introduction 00:20
      • 1.2 What's In It For Me 00:28
      • 1.3 Objectives 00:23
      • 1.4 List of Products and Services 00:48
      • 1.5 SMS or Text Messaging 02:54
      • 1.6 SMS Example 02:57
      • 1.7 MMS or Multimedia Messaging Service 01:35
      • 1.8 Location - Based Products 01:26
      • 1.9 Location Technologies 03:27
      • 1.10 The Mobile Web 01:43
      • 1.11 Apps 04:18
      • 1.12 B2B Case Study Increasing Collaboration and Productivity 01:34
      • 1. 13 B2C Case Studies 03:49
      • 1.14 Key Takeaways 00:34
    • Quiz
      • Quiz
    • Incentives and Loyalty Programs 16:16
      • 1.1 Introduction 00:15
      • 1.2 What's In It For Me 00:37
      • 1.3 Objectives 00:19
      • 1.4 Consumers Want Offers 01:42
      • 1.5 Mobile Incentives 01:20
      • 1.6 How Do Mobile Incentives Work 01:43
      • 1.7 Mobile Loyalty Programs 04:36
      • 1.8 Mobile Coupons 01:36
      • 1.9 Mobile Promotions 01:31
      • 1.10 B2C Case Studies 02:08
      • 1.11 Key Takeaways 00:29
    • Quiz
      • Quiz
    • Location Opportunities 17:55
      • 1.1 Introduction 00:16
      • 1.2 What's In It For Me 00:41
      • 1.3 Objectives 00:28
      • 1.4 Location Opportunities of Mobile Marketing 02:27
      • 1.5 Mobile and Local SEO 01:07
      • 1.6 Location - Based Services 02:40
      • 1.7 Location - Based Incentives 01:21
      • 1.8 Beacons 05:09
      • 1.9 B2C Case Studies 03:14
      • 1.10 Key Takeaways 00:32
    • Quiz
      • Quiz
    • Mobile Advertising 17:43
      • 1.1 Introduction 00:33
      • 1.2 What's In It For Me 00:28
      • 1.3 Objectives 00:18
      • 1.4 Defining Mobile Advertising 01:27
      • 1.5 Impact of Mobile Advertising 01:58
      • 1.6 Ad Types Delivery 02:22
      • 1.7 Mobile Ad Placement 02:14
      • 1.8 Ad Examples 01:46
      • 1.9 Successful Mobile Ads 02:33
      • 1.10 Analyzing Mobile Ad Data 02:12
      • 1.11 B2C Case Studies 01:16
      • 1.12 Key Takeaways 00:36
    • Quiz
      • Quiz
    • Communicating with Mobile Audiences 18:34
      • 1.1 Introduction 00:30
      • 1.2 What's In It For Me 00:37
      • 1.3 Objectives 00:20
      • 1.4 User Behaviors and Interests 02:48
      • 1.5 Mobile is Ubiquitous 03:01
      • 1.6 Mobile Use Cases 01:02
      • 1.7 Budget Insights from Coca Cola 00:48
      • 1.8 Activity Across Devices 02:47
      • 1.9 B2B Case Study Catering to The Business Pro 03:17
      • 1.10 B2B Case Study Opportunity to Develop Custom - Apps for Business 02:06
      • 1.11 B2C Case Studies 00:43
      • 1.12 Key Takeaways 00:35
    • Quiz
      • Quiz
    • Rules and Regulations 10:58
      • 1.1 Introduction 00:43
      • 1.2 What's In It For Me 00:38
      • 1.3 Objectives 00:19
      • 1.4 Misconceptions of Mobile 02:10
      • 1.5 Brand Messaging Permissions 01:04
      • 1.6 Code of Conduct 01:14
      • 1.7 Spam Laws 02:32
      • 1.8 Complying with the Rules 01:43
      • 1.9 Key Takeaways 00:35
    • Quiz
      • Quiz
    • Mobile Measurement 08:36
      • 1.1 Introduction 00:14
      • 1.2 What's In It For Me 00:36
      • 1.3 Objectives 00:19
      • 1.4 Mobile Measurement Is Imperfect 01:03
      • 1.5 What Can We Track 02:22
      • 1.6 Inhibitors to Measurement 03:28
      • 1.7 Key Takeaways 00:34
    • Quiz
      • Quiz
    • Integrating Mobile and Other Disciplines 15:28
      • 1.1 Introduction 00:14
      • 1.2 What's In It For Me 00:37
      • 1.3 Objectives 00:25
      • 1.4 Mobile and Social Media 01:30
      • 1.5 Mobile and Content Marketing 01:57
      • 1.6 Mobile and Email 01:54
      • 1.7 Mobile and SEO 00:53
      • 1.8 Mobile and PPC 00:52
      • 1.9 Mobile and Analytics 01:19
      • 1.10 B2B Case Study Specialized Apps for Even More Productivity 02:30
      • 1.11 B2B Case Study Apps to Be More Connected 00:59
      • 1.12 B2C Case Studies 01:46
      • 1.13 Key Takeaways 00:32
    • Quiz
      • Quiz
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Exam & certification

  • What are the pre-requisites for this course?

    No prior knowledge of Digital Marketing is required to take up this training. However, awareness of the principles of marketing will help, but is not mandatory.

  • What certification will I get post-training?

    On successful completion of the training, you will be awarded a course completion certificate from Simplilearn.

FAQs

  • What is online marketing all about?

    Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies on the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.

  • What are the topics covered in this training?

    The course offers an in-depth understanding of the principles of Mobile Marketing. Please refer to the course syllabus for more information.

  • Tell me more about the author

    Jeff Hasen, is named one of the top Chief Marketing Officers on Twitter (@jeffhasen), Jeff is the founder and president of mobile consultancy Gotta Mobilize and author of two books, "The Art of Mobile Persuasion" and "Mobilized Marketing".

    Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits. He recently was the sole mobile marketing certification trainer at the Direct Marketing Association's national conference.

    Previously, he saw Hipcricket grow annual revenue from approximately $1 million to $25 million, a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an "industry powerhouse", and sale in 2011.

  • Does the course cover the recent developments and trends in the industry?

    Simplilearn strives to provide high quality, updated content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.

  • Who are your learners?

    Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions will find this training ideal.

  • What is the current state of the job market for online marketing professionals?

    With an estimated 200,000+ unfilled roles in various specialties of Digital Marketing (source: Monster.com), this industry offers tremendous opportunities for skilled and trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike, gain a firm footing in the online marketing space by advancing their skills and knowledge.

  • Can I cancel my enrollment? Do I get a refund?

    Yes, you may cancel your enrollment if you are not satisfied with the course. We provide a refund post deduction of the administration fee. To know more, please read our Refund Policy.

  • What are the payment options?

    Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
    • Visa Debit/Credit Card
    • American Express and Diners Club Card
    • Master Card
    • PayPal

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support. Call us, or Request a Call Back to have your question resolved.

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  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
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