• Application closes on

    1 May, 2025
  • Program duration

    8 Months
  • Learning Format

    Live, Online, Interactive

Why Join this Program

Corporate Training

Enterprise training for teams

    Learning Path

    • Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.

      • Gain a foundational understanding of website creation and build a functional website from scratch.
      • Understand the process of creating a website with WordPress, including design, content, and plugin integration.
      • Learn to effectively select, install, and use plugins to enhance website features.
      • Develop skills to test, optimize, and launch functional WordPress websites.
         
      • Understand the core concepts and differences between digital marketing and traditional marketing strategies.
      • Compare the traditional 4Ps with the updated marketing framework and explore the 5Ps of modern strategies.
      • Analyze the transformative role of technology in reshaping digital marketing landscapes and consumer behaviours.
      • Explore the significance of influencer marketing, video ads, voice search, and visual content in modern marketing strategies.
      • Differentiate between UI (user interface) and UX (user experience) and learn their importance in crafting effective digital marketing campaigns.
         
      • Grasp the fundamentals of behaviour analytics and its significance in modern marketing strategies.
      • Understand why behaviour marketing is crucial in effectively targeting and engaging audiences.
      • Explore various types of behaviour marketing and how they function to leverage user actions for marketing purposes.
      • Learn to utilize diverse data sources for profiling users based on their behaviours and preferences.
      • Discover the benefits and advantages of behaviour marketing in creating tailored and effective marketing campaigns.
         
      • Master the fundamentals of SEO, covering on-page, off-page, and technical aspects to enhance website visibility.
      • Understand Google's focus on user experience and accordingly leverage content, multimedia, and link-building strategies.
      • Learn to optimize content for voice search, conduct SEO audits, and use specialized tools like Yoast, Ahrefs, Semrush, Moz, and Google Trends.
      • Ecommerce and conversion optimization: Apply SEO strategies tailored for ecommerce to increase sales and effectively boost website conversion rates.
      • Future-ready SEO: Explore the evolving landscape of SEO, staying abreast of updates, algorithms, and future trends shaping the industry.
         
      • Master the core concepts of PPC, bidding strategies, ad positioning, and algorithm insights for effective Google Ads management.
      • Develop skills in keyword research, ad extension utilization, and crafting compelling ad copies to maximize ad strength and ROI.
      • Learn to leverage demographics, interests, locations, and dynamic keyword insertion to target and engage the right customers precisely.
      • Explore advanced tactics like remarketing, RLSA in Google Analytics, and campaign integration for diverse ad types to enhance campaign performance.
      • Gain insights into the future of Google Ads, including performance max, smart campaigns, mobile app install ads, and feed optimization to stay ahead in the evolving landscape.
         
      • Grasp the fundamentals of digital marketing and the specific landscape of social media platforms.
      • Learn techniques to manage and cultivate brand identity and reputation across diverse social media channels.
      • Develop comprehensive SMM strategies leveraging appropriate channels and tools like Tweetdeck, Canva, Meta Business Suite, Facebook Page Plugin, LinkedIn Ads, Facebook Ads Manager, Facebook Creative Hub, Powtoon, LinkedIn Business Page, YouTube Ads, and Facebook Business Page.
      • Understand key metrics to measure and analyze the success of social media campaigns.
         
      • Grasp the fundamental strategies for successful email marketing campaigns.
      • Learn five potent email marketing strategies aimed at achieving substantial business growth.
      • Gain hands-on experience in creating and managing campaigns using Mailchimp, GetResponse, and Zoho, including template creation, lead segmentation, and automation.
      • Understand various lead types and effective lead-generation tactics for building targeted email lists.
      •  Master using automation features, including drip campaigns and A/B testing, to optimize email marketing campaigns efficiently.
         
      • Understand the core principles and strategies driving effective mobile marketing campaigns.
      • Learn fundamental methods and best practices for monetizing mobile applications.
      • Gain insights into marketing on various platforms such as Google, Facebook, Twitter, and YouTube.
      • Understand how to leverage app store optimization (ASO) and search engine optimization (SEO) techniques to enhance app visibility and ranking.
      • Learn to effectively utilize burst campaigns and Google Ads to boost app installs and increase app visibility.
      • Gain hands-on experience with tools like AppTweak, HubSpot, ASO desk, and Google Ads for effective mobile marketing and app promotion strategies.
         
      • Understand content marketing's pivotal role in digital marketing strategies and its impact on audience engagement.
      • Learn to optimize B2B and B2C content for diverse channels and audiences effectively.
      • Explore how content enhances the performance of paid advertising campaigns.
      • Master content structuring models like HubSpot's topic cluster for organized and engaging content.
      • Understand and apply best practices for mobile ad content sizes to achieve better results and engagement.
         
      • Understand the role and benefits of paid campaigns in business growth and brand building.
      • Learn the fundamentals of CRO, setting targets, and tracking conversion rates for effective campaign optimization.
      • Master the principles of a good landing page, focusing on readability, hierarchy, and interactive media for better engagement.
      • Explore persuasion principles like scarcity, cognitive dissonance, and reciprocity for effective campaign strategies.
      • Gain practical knowledge in setting up dynamic ads, budget allocation, and competitor analysis for campaign creation and tracking.
         
      • Differentiate between key performance indicators (KPIs) and metrics, focusing on paid, owned, and earned media metrics.
      • Learn the distinctions between reach and impressions, aiming for a 1:1 ratio, and understand engagement and conversion rates.
      • Differentiate bounce rate from exit rate and utilize Google Analytics to analyze the customer journey, particularly in an ecommerce marketing funnel.
      • Gain proficiency in calculating return on investment (ROI) for various marketing campaigns to assess their effectiveness.
      • Use tools like Similarweb, Google Analytics (GA4), and YouTube Insights (YT Studio) for comprehensive analytics and insights gathering.
         
      • Understand how AI integrates with digital marketing strategies to enhance performance and efficiency.
      • Explore the role of AI, like Google Lens, in improving visual search capabilities and user experience.
      • Learn how AI-powered predictive analytics creates personalized micro-campaigns for individual customers, optimizing marketing strategies.
      • Explore AI's role in chatbots, targeted ads, speech recognition, and image recognition, enhancing user interactions and campaign effectiveness.
         
    • You can use the knowledge you've gained in this PG Digital Marketing program in this capstone project. You can choose from 5 capstone projects that will provide you with practical experience. The capstone project, the last in the learning process, will enable you to demonstrate your competence to potential employers.

    Electives:
    • Gain practical expertise in digital marketing by actively running live campaigns on your own via the Stukent Digital Marketing Simternship. Run PPC ads, conduct strategic keyword research, own audience targeting and segmentation, assess key performance indicators (KPIs), optimize landing pages, manage budgets, and more within this immersive simulation. Additionally, upon completion, you'll earn a valuable Digital Marketing Simternship certificate from Stukent.

    • Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.

    • Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.

    • Learn the basics of affiliate marketing and how to use it to promote your business effectively.

    • Learn how to create and maintain a blog for promotion and user interaction in this course.

    • Learn the basics of the ecommerce listing process. Learn how to promote your product and provide after-sales support.

    • Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.

    • Explore cutting-edge Digital Strategies in Sales and Marketing, integrating Generative AI (GenAI) to revolutionize traditional approaches. From AI-powered marketing strategies to predictive analytics and CRM enhancements, this course offers hands-on experiences and insights into leveraging AI for optimized sales, marketing plans, and customer relationship management. Navigate future trends and ethical considerations while delving into real-world case studies for actionable takeaways.

    44+ Tools Covered

    SE RankingHootsuiteDM_Blue WillowDM_ChatGPTFacebookLinkedInYouTubeGoogle AdsGoogle Keyword PlannerYouTube AnalyticsGoogle TrendsFeng-GUILinkedIn AdsSpyFuDM_ahrefDM_Facebook creative hubDM_facebookfor businessDM_Get ResponeDM_google analyticsDM_Google PageSpeed insightsDM_keyword toolsDM_Linkedin for businessDM_MailChimpDM_Meta business suiteDM_MOZDM_MyadcenterDM_screaming frogDM_SEMRUSHDM_similarwebDM_Stable DiffusionDM_TweetDeckDM_unbounceDM_WordstreamDM_YoastDM_Youtube AdsDM_ZohoDM_PowtoonDM_canvaDM_hubspotDM_ApptweakDM_facebook adDM_WordPressDM_WellsaidDM_ASOdeck

    Program Advisors

    • Jinsuh Lee

      Jinsuh Lee

      Clinical Assistant Professor of Management, Purdue University

      Jinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics

    prevNext

    Batch Profile

      Learner Reviews

      Program Cohorts

      Next Cohort

        • Date

          Time

          Batch Type

        • Program Induction

          1 May, 2025

          08:30 CDT

        • Regular Classes

          21 Jun, 2025 - 31 Jan, 2026

          08:30 - 11:30 CDT

          WeekendSaSu

      Got questions regarding upcoming cohort dates?

      Digital Marketing Course FAQs

      • What does a digital marketing professional do?

        A digital marketing professional is responsible for leading digital marketing campaigns to promote brands and improve visibility across various online channels. To get more in-depth:

        • They plan and execute marketing strategies on behalf of the brand.
        • They keep tabs on performance metrics to ensure they meet business goals and further optimize them for better results
        • They play an important role in analyzing how a customer engages with the brand on multiple digital touchpoints and how the experience can be made better

        Completing a digital marketing course will prepare you with the skills needed to be able to take on such tasks.

      • What are the benefits of this online digital marketing certificate course?

        This digital marketing certificate course helps professionals build their skills in all field components. Some of the course benefits include:

        • Attending live classes and sessions from industry experts and exploring self-paced content
        • Working on essential functions like social media, website creation, SEO, SEM, email marketing, content strategy, and more
        • Learning to better manage paid marketing budgets via Stukent Digital Marketing Simulations
        • Developing digital marketing techniques through real-world case studies from brands like Adidas, Nike, and KFC
        • Earning a program certificate from Purdue University Online and Simplilearn

      • Who can apply for this online Digital Marketing Certification Course?

        Anyone who wants to learn digital marketing or is interested in developing digital marketing skills can apply for this digital marketing course. Most participants include those aspiring to become:


        Content managers


        Marketing managers


        Influencers


        Project managers


        Sales associates


        Entrepreneurs


        Business graduates


        SEO & Digital marketing specialists


        Analysts

      • What is a digital marketing manager’s expected salary?

        The global digital marketing industry is expected to be valued at $786.2 billion by 2026 thanks to increasing digital adoption, and accessibility to digital content. Professionals looking to make a break in digital marketing will find lucrative opportunities with the right experience and after completing a digital marketing course. Here’s a glimpse of the average annual salaries of digital marketing managers can earn:

        The digital marketing industry is expected to see a CAGR of around 11.1% from 2024-2030. This makes it an ideal industry for those looking to make a career in it. Completing a digital marketing course can open up a range of opportunities to explore. Some of these career paths include:

        • Digital marketing manager
        • Marketing specialist
        • SEO analyst
        • Social media specialist
        • Content marketing manager
        • Performance marketing manager

      • Who are the instructors for this online digital marketing course, and how are they selected?

        The instructors for this digital marketing course are industry professionals with real-world experience in core concepts like SEO, SEM, social media marketing, content strategy, AI automation, and more. Their expertise, teaching ability, previous track record, and certifications make them stand out as viable candidates to teach this program. In addition to their field expertise, Simplilearn also conducts a rigorous vetting process that includes screening profiles, past alumni ratings, and more to ensure you get the best learning experience possible.

      • Are there any other online courses Simplilearn offers under Digital Marketing?

        If your aim is to upskill in digital marketing, Simplilearn offers plenty of options, from advanced training programs to specialized courses. These choices allow you to learn entirely new concepts or just brush up your skills in certain segments allowing you to gain the edge in the competitive industry. Other digital marketing courses that we offer are:

      • Will missing a live class affect my ability to complete the course?

        Missing a live class will not affect your ability to complete the course thanks to our 'Flexi-Learn' feature. It allows you to watch recorded sessions of any missed class to stay updated and have your attendence marked later. This gives you the convenience to learn at your own pace and still meet the criteria needed to complete the course.
         

      • Are Simplilearn’s courses eligible for reimbursement by my employer?

        Yes, you can claim employer reimbursement for this digital marketing course. In partnership with Purdue University Online, we accept tuition vouchers to help streamline the reimbursement process. We can also provide completion certificates and detailed receipts, which can be submitted to your employer for reimbursement.

      • What is covered under the 24/7 support promise?

        You can claim 24/7 support through email, chat, and calls as we have a  dedicated team that provides on-demand assistance. You will also be given access to our community forum that's available even after completing your digital marketing course.

      • What is the refund policy for this digital marketing course?

        You can cancel your enrollment in this digital marketing course at any time. You will be provided with a refund of the course fee after an administration charge has been subtracted from the total amount. Please view our Refund Policy for more information.

      • Acknowledgement
      • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.