• Next Cohort starts: 25 Jan, 2021Limited no. of seats available
  • Program Duration: 6 monthsAt 5-10 hours/week
  • Online BootcampLearning Format

Program Overview

This Post Graduate Program in Digital Marketing will help you gain a deep understanding of digital marketing strategies and expertise in the most widely used digital marketing tools and channels. Through real-life projects and virtual simulations, this digital marketing certification program in Atlanta will help you master various in-demand digital marketing skills.

KEY FEATURES

  • Purdue-Simplilearn Joint Post Graduate Program Certification
  • Purdue Alumni Membership and Masterclasses
  • 200+ hours of applied learning
  • Aligned to Top 5 Digital Marketing certifications
  • Experiential learning through case studies and theme-based project work
  • Learn 35+ Digital Marketing tools

Post Graduate Program Advantage

With the Post Graduate Program in Digital Marketing in partnership with Purdue University, you get a digital marketing certification and learn about the latest digital marketing strategies while gaining insights from Purdue faculty members.

Partnering with Purdue University

This Post Graduate Program in Digital Marketing in partnership with Purdue University, one of the world's leading research and teaching institutions, offering higher education at the highest proven value. Purdue is committed to your success, changing the student experience with a focus on collaboration and the creative use of technology.

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Upon Completion of this Program, you will receive:
  • Receive a joint Purdue-Simplilearn certification
  • Membership to the Purdue Alumni Association
  • Masterclasses from top Purdue instructors
Purdue Certification

Harvard Business Publishing Case Studies

Harvard Business Publishing has a complete catalog of business case studies, articles, books, and simulations. This Post Graduate Program in Digital Marketing follows the case study method to bring real-life business dilemmas to life in the classroom and help analyze business situations.

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Benefits of Case Studies
  • Real-world case studies authored by HBS professors and other top business school educators
  • Analyze business situations and different aspect of managerial decision making
  • Discover new ways to approach and solve business problems
Endorsing Content Partner

Program Details

You will work on multiple case studies, assignments, and projects in this program that will help make you a confident digital marketer. You get to fast track your career in the digital marketing field and become an expert by mastering the most in-demand skills, techniques and tools.

LEARNING PATH

  • Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing certification program. Get started in no time with our preparatory courses.

  • You will gain the basic skills and insights required to become a highly effective digital marketer that can generate a measurable impact on your company’s bottom line. The course also covers all these key skills of search engine optimization and how to incorporate SEO into an effective marketing strategy.

  • In this course, learn to develop and execute an advanced PPC strategy to drive results for your business, and give you hands-on experience in managing paid marketing initiatives.

  • This course will give you a comprehensive understanding of critical elements of social media, web, mobile, and content analytics. Learn how to improve your organization’s ability to make highly-informed business decisions based on data analytics.

  • This course will convert you into an industry-ready social media marketer. Through this social media training you will master all aspects of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.

  • Understand the principles and concepts of brand management. It will help you build brands for companies, implement marketing strategies, plan and execute branding campaigns, and successfully manage them.

  • Culminate your learning experience by demonstrating your new digital marketing skills with a hands-on, industry-relevant Capstone project. Bring the knowledge you have gained from every course together into one portfolio-worthy example of the skills you have acquired.

Electives:
  • Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.

  • This Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies. Learn how to draft an email and develop expertise in creating effective advertisements and brand awareness, and building customer trust and loyalty.

  • Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with this Advanced Content Marketing Certification course.

  • Become an expert in using mobile as a means of marketing communications. Master the art of mobile advertising, responsive designs, and integrated social media marketing to become an industry-ready mobile marketer through this mobile marketing course.

SKILLS COVERED

  • Search Engine Optimization
  • Content Marketing
  • Web Analytics
  • Keyword Management and Research
  • Website Management and Optimization
  • URL Management
  • Search Psychology
  • Keyword Organization and Match Types
  • Keyword Research
  • Advanced Ad Features
  • Ad Testing and Extensions
  • Language Targeting
  • Campaign and Ad Group Organization
  • PPC strategy
  • Social Media Strategy
  • Online Reputation Management

TOOLS COVERED

Facebook BlueprintFacebook AdsGoogle AdsGoogle Tag ManagerGoogle Keyword PlannerGoogle AnalyticsGoogle Data StudioBing Ads MangagerYoutube AdvertisingYouTube AnalyticsMAJESTICMOZsemrushSpyFuBufferHootsuiteSocial StudioFacebook InsightsQlikViewGoogle Trendsuber suggestcarzyeggFeng-GUIhitwiseSimilarWebGoogle Ads ManagerLinkedIn AdsTwitter AdsRavenSE RankingFacebookInstagramLinkedInTwitterYouTube

Project and Case Studies

  • Project 1

    Air France Internet Marketing

    Step into shoes of Senior Vice President of Media Contacts, to optimize search engine marketing (SEM) for Air France in order to generate customer sales in a cost-effective manner

  • Project 2

    Marketing Transformation at Mastercard

    Step into shoes of Mastercard's CMO, to how to integrate digital and social media to engage consumers and deliver commercial targets with help of marketing.

  • Project 3

    Managing Online Reviews on TripAdvisor

    Analyze consumer motivations for sharing their opinions and experiences and hotels' approaches to dealing with the positive and the negative word of mouth.

  • Project 4

    Accor Strengthening the Brand with Digital Marketing

    Overcome the challenges associated with disruptive and digital competition as Accor, the world's leading hotel operator try to enter online marketing space for travel reservations.

  • Project 5

    Yahoo Pricing Search Engine Advertising

    Understand Yahoo's search engine advertising as one of the most important revenue sources. Look into pricing strategies and challenges associated with it

  • Project 6

    Capstone Project

    Drive customer engagement and increase the number of likes of the Facebook page created in your domain in an effort to increase brand awareness and connect with your customers.

  • Project 7

    Keyword Research and Planning

    Generate business and build a subscriber list by analyzing your competitor and planning your website design, auditing, and inbound links.

  • Project 8

    Ad Creation and Audience Targeting

    Create campaigns, ad groups, and ads for your product or service with relevant keywords, and then build a Unique Selling Proposition (USP) for your offerings.

  • Project 9

    Ad Creation and Audience Targeting

    Utilize digital analytics to drive a continual improvement of the online experience that your customers and potential customers have.

  • Project 10

    Social Media Strategy

    Create and optimize social media campaigns by learning how and when to trigger additional boosts or efforts from converged media.

  • Project 11

    Brand Assessment

    Unravel the key aspects of a brand to identify its positioning and target audience, and consequently bring out its target audience, persona and story.

  • Project 12

    Email Campaigning

    Identify your customers and design an email campaign for promoting your products and services.

  • Project 13

    Content Marketing

    Launch a new content marketing initiative by following customer intent instead of demographics and targeting key influencers.

  • Project 14

    Mobile Marketing

    Create a marketing plan to acquire customers through the mobile channel, incorporating mobile calls to action in your marketing materials.

Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.

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Program Advisor

  • Jinsuh Lee

    Jinsuh Lee

    Clinical Assistant Professor of Management, Purdue University

    Jinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics

  • Brad Geddes

    Brad Geddes

    Expert PPC Marketer, Founder of Certified Knowledge, Author

    Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.

  • Matt Bailey

    Matt Bailey

    Expert Internet Marketer, President of SiteLogic, Author

    Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

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Learner's Profile

This program caters to working professionals from a variety of industries and backgrounds; the diversity of our students adds richness to class discussions and interactions.

  • The class consists of learners from excellent organizations and diverse industries
    Industry
    Information Technology - 37%BFSI - 19%Consulting - 12%Others - 32%
    Companies
    Dell
    Wells Fargo
    Accenture
    Ernst & Young
    Amazon
    Godrej & Boyce
    Johnson and Johnson
    Vodafone
    Deloitte
    Barclays
    Microsoft
    LinkedIn

Learner Reviews

  • Mia Schuck

    Mia Schuck

    Brand Manager, Montreal

    I enjoyed this course so far!I recommend taking the live classes and slides as well as all the projects. The teachers are great, and you can get as much help as you need when you attend the live classes. Overall I have had an outstanding experience, and I have learned a lot!

  • Shilpi Singh

    Shilpi Singh

    Director at Proteck Electronic Trading LLC, Dubai

    Simplilearn has been an integral part of my learning for the past 1 year. I owe it greatly to Simplilearn to impart in me the knowledge and skills in Sales and Marketing. I have recommended this program to my friends and am considering enrolling my kids in the coding program during the summer.

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Industry Trends

Worldwide digital ad spending will reach USD 614.73 billion in 2020 as projected by eMarketer.

  • Digital Advertising Industry Growth

    13.4% CAGR

    during the forecast period from 2019 to 2024

    28.9% job growth

    during the forecast period from 2019 to 2024

    Digital Marketing Manager Annual Salary
    $45KMin
    $74KAverage
    $111KMax
    Source: Glassdoor
    Digital Marketing Manager Hiring Companies
    VMware
    Infosys
    Accenture
    EY
    Amazon
    Oracle
    Source: Indeed

Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

Admission Details

APPLICATION PROCESS

The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.

Submit Application

Tell us a bit about yourself and why you want to do this program

Application Review

An admission panel will shortlist candidates based on their application

Admission

Selected candidates can begin the program within 1-2 weeks

ELIGIBLE CANDIDATES

For admission to this Program, candidates must possess one of the first two criteria:

At least 2 years of experience

A bachelor's degree in any discipline

Marketing or non-marketing background

ADMISSION COUNSELORS

We have a team of dedicated admissions counselors who are available to guide you as you apply to the program. They are available to:

  • Address questions related to your application
  • Provide guidance regarding financial aid (if required)
  • Help answer questions and understand the program
Talk to our admissions counselors now!

Admission Fee & Financing

The admission fee for this digital marketing certification program is $ 2,500

Financing Options

We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.

Pay in Installments

You can pay monthly installments for Post Graduate Programs using Affirm or ClimbCredit payment option with low APR and no hidden fees.

AffirmClimbCredit

Other Financing Options

We provide the following options for one-time payment

  • Credit Card
  • Paypal

$ 2,500

Apply Now

PROGRAM BENEFITS

  • Receive a joint Purdue-Simplilearn certification
  • Membership to Purdue Alumni Association
  • Masterclasses from top Purdue instructors
  • Rigorous curriculum designed by industry experts
  • Complete this certification program while you work

Program Cohorts

NEXT COHORT

    • Date

      Time

      Batch Type

    • Program Induction

      25 Jan, 2021

      08:00 CST

    • Regular Classes

      20 Feb, 2021 - 22 Aug, 2021

      08:00 - 12:00 CST

      Weekend (Sat - Sun)

OTHER COHORTS

    • Date

      Time

      Batch Type

    • Program Induction

      21 Feb, 2021

      08:00 CST

    • Regular Classes

      3 Apr, 2021 - 17 Oct, 2021

      08:30 - 12:30 CDT

      Weekend (Sat - Sun)

Got questions regarding upcoming cohort dates?

FAQs

  • What is Digital Marketing?

    From a birds-eye view, digital marketing is a marketing methodology that offers meaningful insights into consumer behavior. While traditional marketing was all about branding and impressions, digital marketing focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!

  • Why use Digital Marketing?

    Both customers and businesses are moving online, forcing organizations of all sizes, to build more and more effective digital strategies. Due to the proliferation of online devices and access to digital media, there has been an outburst in the demand for digital marketing professionals, across business verticals and sectors, in all domains of marketing.

  • What are the benefits of getting Digital Marketing Certification?

    A certification validates your expertise in a given field or domain, in this case, digital marketing. To add to that getting a certification from a prestigious university, a world-renowned one like Purdue University is going to add stars to your CV. This digital marketing certification also includes a capstone project and over 30 skills and tools that will make you job-ready the moment you graduate.

  • What are the various roles that can be applied after achieving this Digital Marketing Certification?

    This digital marketing certification will help you learn everything from basic fundamentals of digital marketing to advanced digital marketing techniques making you a master of all the domains of digital marketing from social media to performance marketing. Therefore you can either apply for digital marketing jobs like a marketing specialist, or choose the domain-specific role you like, for example, you can become an SEO analyst, a social media strategist, or a PPC specialist.

  • What are some of the top online Digital Marketing certifications included?

    The following top online digital marketing certifications are covered in this program:

    • Fundamentals of Digital Marketing and SEO
    • Pay Per Click(PPC)
    • Web Analytics
    • Social Media Marketing
    • Brand Management

    To add on to that, you will also get masterclasses directly from the Purdue University faculty when you enroll for this digital marketing program.

  • Is there any financial aid provided for this Digital Marketing Certification program in Atlanta?

    To ensure money is not a barrier in the path of learning, we offer various financing options to help ensure that this certification program is financially manageable. Please refer to our “Admissions Fee and Financing” section for more details.
     
     

  • Who are the instructors for this Digital Marketing Certification in Atlanta and how are they selected?

    Our highly qualified instructors are industry experts with years of relevant industry experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain part of our faculty.  In addition, masterclasses will be taught by the permanent faculty of Purdue University, each of whom has substantial industry experience.

  • I am not able to access the digital marketing certification program in Atlanta. Who can help me?

    Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
     

  • If I want to cancel my enrollment from this digital marketing certification in Atlanta, can I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.


    * Disclaimer
    This digital marketing certification program is offered on a non-credit basis and is not transferable to a degree.

  • What important skills are covered in this Digital Marketing certification program in Atlanta?

    You will learn some of the most in-demand skills during this digital marketing certification, including, web analytics, website management, and optimization, search psychology and language targeting, content marketing, PPC strategy, ad testing and extensions, and more. Not just that, you also get to attend masterclasses from the top faculty at Purdue University.

  • What is the total duration of this Digital Marketing Certification in Atlanta?

    You will have to dedicate 6 months (at 5-10 hours/week) to complete this digital marketing certification program!

  • Do you provide practice tests as part of this Digital Marketing certification in Atlanta?

  • What are the eligibility criteria for this Post Graduate Program in Digital Marketing in partnership with Purdue University?

    For admission to this Post Graduate Program in Digital Marketing, candidates must possess one of the first two criteria:

    1. A bachelor's degree in any discipline 
    2. At least 2 years of experience
    3. Marketing or non-marketing background

  • What is the admission process for this Post Graduate Program in Digital Marketing in Partnership with Purdue University?

    The admission process for this digital marketing certification consists of three simple steps:

    • All interested candidates are required to apply through the online application form.
    • An admission panel will shortlist the candidates based on their application.
    • An offer of admission will be made to the selected candidates and is accepted by the candidates by paying the program fee.
       

  • What should I expect from the Post Graduate Program in Digital Marketing?

    As a part of this Post Graduate Program, you will receive the following:

    • Job-ready skills in digital marketing and hands-on experience 
    • A Capstone project suitable for your portfolio to demonstrate your skills to employers
    • Purdue Post Graduate Program certification
    • Industry-recognized certificate from Simplilearn
    • Official membership to the Purdue Alumni Association 
    • Lifetime access to all core eLearning content created by Simplilearn 

  • What certificate will I receive?

    Upon successful completion of this digital marketing certification program, you will be awarded a joint Post Graduate Program certification by Purdue University and Simplilearn.

  • Will any preparation material be provided as part of this Digital Marketing Certification program to help me get started?

    Once you pay the first installment of the program fee, you will get access to a preparatory course. You will have to go through these courses before taking the first class, which consists of 3-4 hours of self-paced learning content in the form of videos.

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They proactively engage students to assure they’re following the course path and to help enrich their learning experience—from class onboarding to project mentoring and job assistance.
     

  • What are the eligibility criteria to participate in the JobAssist program?

    To participate in the JobAssist program, you need to:

    • Have a bachelor's degree in any discipline with an average of 50% or higher marks
    • Successfully complete our Post Graduate Program in Digital Marketing and earn the certificate upon completion
       

  • What is covered under the 24/7 support promise?

    We offer 24/7 support through email, chat, and calls. We have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course.
     

Our Atlanta Correspondence / Mailing address

Simplilearn, 3348 Peachtree Road NE, Suite 700, Atlanta, GA - 30326, United States of America, Call us at +1-844-532-7688

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.