Post Graduate Program in Digital Marketing, Austin
Simplilearn and Purdue University have collaborated to create this PG program in digital marketing in Austin. In this PG program in digital marketing in Austin, students learn digital marketing from the ground up, including techniques and strategies that help them grow in their careers.
- Next Cohort starts 24 May, 2022
- Program Duration 6 months
- Learning Format Online Bootcamp
World’s #1 Online Bootcamp
Why Join this Program
Purdue Advantage
6-credit transfer for the Purdue Online MS in Communication program
Meta Alignment
Meta Exam Voucher worth $99; Expert sessions and AMAs by Meta Blueprint trainers
LevelUp Sessions
Attend sessions by the world’s leading experts like Mollie Spilman and Dorie Clark
Job Assistance
Resume assistance, career mentoring, and job portal access: India and US only
FOR ENTERPRISE
Looking to enroll your employees into this program ?Digital Marketing Program Overview
Students have the unique opportunity to gain hands-on experience in this PG program in digital marketing in Austin. Through projects and virtual simulations, students get to see what it’s like to work on campaigns. This PG program in digital marketing in Austin also shows students how to work with various digital marketing tools and channels.
Key Features
- PGP in Digital Marketing Certificate and Purdue University Alumni Membership
- Masterclasses from Purdue faculty
- Master sessions and Ask Me Anything sessions by Meta Blueprint Trainer
- Course aligned to Facebook, Google Ads & Analytics
PG in Digital Marketing Advantage
Learn the practical aspects of SEO, SEM, Web Analytics and Social Media Marketing through tools and hands-on practice with this online marketing course. Get a certification from Purdue University and a free voucher for FB Blueprint certification.
Partnering with Purdue University
- Post Graduate Program Certificate and Purdue Alumni Membership
- Masterclasses from top instructors at Purdue
- 6-credit transfer for the Purdue Online MS in Communication program (once accepted)
In collaboration with Meta
- Master sessions and Ask-Me-Anything sessions by Meta
- Free Meta Digital Marketing Associate Blueprint voucher worth $99
- Learn foundational advertising concepts on Facebook, Instagram, and Messenger
Simplilearn's Bootcamp: 8x more effective way of learning
Simplilearn's Bootcamp: 8x more effective way of learning
- Hands-on, applied projects and online labs
- Live virtual classrooms with self-paced online videos
- 24/7 learning support and access to learner forums and community
- Masterclasses from university faculty and top industry leaders
Digital Marketing PGP Details
You will work on multiple case studies, assignments, and projects in this online marketing course that will help make you a confident digital marketer. You get to fast track your career in the digital marketing field and become an expert by mastering the most in-demand skills, techniques and tools.
Learning Path
Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.
You will gain the basic skills and insights required to become a highly effective digital marketer that can generate a measurable impact on your company’s bottom line. This Digital Marketing Program also covers all these key skills of search engine optimization and how to incorporate SEO into an effective marketing strategy.
This digital marketing program includes Pay Per Click training, that will teach you to learn to develop and execute an advanced PPC strategy to drive results for your business and give you hands-on experience in managing paid marketing initiatives.
With this digital marketing program, you will get access to Web Analytics training that will give you a comprehensive understanding of critical elements of social media, web, mobile, and content analytics. Learn how to improve your organization’s ability to make highly informed business decisions based on data analytics.
This digital marketing program includes social media marketing that will convert you into an industry-ready social media marketer. Through this social media training, you will master all aspects of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.
Culminate your learning experience by demonstrating your new digital marketing skills with a hands-on, industry-relevant Capstone project. Bring the knowledge you have gained from every course together into one portfolio-worthy example of the skills you have acquired.
Electives:
Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.
Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.
Understand the principles and concepts of brand management. It will help you build brands for companies, implement marketing strategies, plan and execute branding campaigns, and successfully manage them.
This Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies. Learn how to draft an email and develop expertise in creating effective advertisements and brand awareness, and building customer trust and loyalty.
Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with this Advanced Content Marketing Certification course.
Become an expert in using mobile as a means of marketing communications. Master the art of mobile advertising, responsive designs, and integrated social media marketing to become an industry-ready mobile marketer through this mobile marketing course.
Skills Covered
- Search Engine Optimization
- Content Marketing
- Web Analytics
- Keyword Management and Research
- Website Management and Optimization
- URL Management
Tools Covered
Case Studies and Projects
- Project 1
Air France Internet Marketing
[Harvard Case Study] Step into shoes of Senior VP of Media Contacts, to optimize search engine marketing for Air France to generate customer sales in a cost-effective manner
- Project 2
Marketing Transformation at Mastercard
[Harvard Case Study] Step into shoes of Mastercard's CMO, to how to integrate digital and social media to engage consumers and deliver commercial targets with help of marketing.
- Project 3
Managing Online Reviews on TripAdvisor
[Harvard Case Study] Analyze consumer motivations for sharing their opinions and experiences and hotels' approaches to dealing with the positive and the negative word of mouth.
- Project 4
Accor Strengthening the Brand with Digital Marketing
[Harvard Case Study] Overcome the challenges ensuing disruptive competition as Accor, the world's leading hotel operator enters online marketing space for travel reservations.
- Project 5
Yahoo Pricing Search Engine Advertising
[Harvard Case Study] Understand Yahoo's search engine advertising as one of the most important revenue sources. Look into pricing strategies and challenges associated with it
- Project 6
Capstone Project
Drive customer engagement and increase the number of likes of the Facebook page created in your domain in an effort to increase brand awareness and connect with your customers.
- Project 7
Keyword Research and Planning
Generate business and build a subscriber list by analyzing your competitor and planning your website design, auditing, and inbound links.
- Project 8
Ad Creation and Audience Targeting
Create campaigns, ad groups, and ads for your product or service with relevant keywords, and then build a Unique Selling Proposition (USP) for your offerings.
- Project 9
Ad Creation and Audience Targeting
Utilize digital analytics to drive a continual improvement of the online experience that your customers and potential customers have.
- Project 10
Social Media Strategy
Create and optimize social media campaigns by learning how and when to trigger additional boosts or efforts from converged media.
- Project 11
Brand Assessment
Unravel the key aspects of a brand to identify its positioning and target audience, and consequently bring out its target audience, persona and story.
- Project 12
Email Campaigning
Identify your customers and design an email campaign for promoting your products and services.
- Project 13
Content Marketing
Launch a new content marketing initiative by following customer intent instead of demographics and targeting key influencers.
- Project 14
Mobile Marketing
Create a marketing plan to acquire customers through the mobile channel, incorporating mobile calls to action in your marketing materials.
Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.
Program Advisors and Trainers
Program Advisors
Jinsuh Lee
Clinical Assistant Professor of Management, Purdue UniversityJinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics
Bradd Geddes
Expert PPC Marketer, Founder of Certified Knowledge, AuthorBrad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.
Matt Bailey
Expert Internet Marketer, President of SiteLogic, AuthorMatt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences and is one of the conference’s highest-rated speakers.
Mollie Spilman
Chief Revenue Officer, Oracle: LevelUp Session ExpertMollie Spilman is the Chief Revenue Officer at Oracle Advertising & Marketing Cloud. She has extensive experience in developing, scaling, and leading direct sales, increasing revenue and growing existing business, and building a culture of innovation through people development.
Dorie Clark
Professor at Duke & Columbia Business School: LevelUp Session ExpertDorie Clark is a faculty member at Duke University & Columbia Business School. He was named one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards.
Program Trainers
Bernadette D Chambers
20+ years of experienceInstructor Senior Analyst
Jayant Nandan
20 years of experienceDigital Marketing Trainer & Consultant
Marc Campman
35+ years of experienceSocial Media Playmaker
CM Manjunath
6+ years of experienceDigital Marketing Trainer
Sachin Sehgal
8+ years of experienceDigital Marketing Instructor
Pranav Parekh
11+ years of experienceDigital Marketing Trainer
Career Support
Simplilearn Career Assistance
Simplilearn’s Career Assist program, offered in partnership with Talent Inc, is a service to help you to be career ready for the workforce and land your dream job in U.S. markets.
One-on-one Interview Service by TopInterview
Get a Resume Makeover from TopResume
Reach numerous employers with ResumeRabbit
Complete Candidate Confidentiality Assured
Become a Digital Marketer
Worldwide digital ad spending will reach USD 614.73 billion in 2020 as projected by eMarketer.
50000+Expected new jobs in Digital Marketing
44%Companies prioritizing a digital-first approach
52%Growth in Social Media and Digital Marketing jobs
Hiring Companies
Batch Profile
This PG in Digital Marketing Program caters to professionals from a variety of industries; the diversity of our students adds richness to class discussions and interactions.
- The class consists of learners from excellent organizations and diverse industriesIndustryInformation Technology - 37%BFSI - 19%Consulting - 12%Others - 32%Companies
Learner Reviews
Admission Details
Application Process
The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Submit Application
Tell us a bit about yourself and why you want to do this program
Application Review
An admission panel will shortlist candidates based on their application
Admission
Selected candidates can begin the program within 1-2 weeks
Eligibility Criteria
For admission to this Post Graduate Program, candidates should have:
Admission Fee & Financing
The admission fee for this Digital Marketing PG Program is $ 3,249
Financing Options
We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.
Apply Now
Program Benefits
- Receive a joint Purdue-Simplilearn certification
- Membership to Purdue Alumni Association
- Masterclasses from top Purdue instructors
- Rigorous curriculum designed by industry experts
- Complete this certification program while you work
Program Cohorts
Next Cohort
Other Cohorts
Date
Time
Batch Type
- Program Induction
30 May, 2022
22:30 CDT
- Regular Classes
17 Jun, 2022 - 30 Oct, 2022
22:30 - 02:30 CDT
Weekend (Sat - Sun)
PG in Digital Marketing FAQs
What is Digital Marketing?
From a birds-eye view, digital marketing is a marketing methodology that offers meaningful insights into consumer behavior. While traditional marketing was all about branding and impressions, digital marketing focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!
Why use Digital Marketing?
Both customers and businesses are moving online, forcing organizations of all sizes, to build more and more effective digital strategies. Due to the proliferation of online devices and access to digital media, there has been an outburst in the demand for digital marketing professionals, across business verticals and sectors, in all domains of marketing.
Is there any financial aid provided for this Digital Marketing Program in Austin?
To ensure money is not a barrier in the path of learning, we offer various financing options to help ensure that this certification program is financially manageable. Please refer to our “Admissions Fee and Financing” section for more details.
Who are the instructors for this Digital Marketing Program in Austin and how are they selected?
Our highly qualified instructors are industry experts with years of relevant industry experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain part of our faculty. In addition, masterclasses will be taught by the permanent faculty of Purdue University, each of whom has substantial industry experience.
I am not able to access the Digital Marketing Program in Austin. Who can help me?
Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
If I want to cancel my enrollment from this Digital Marketing Program in Austin, can I get a refund?
Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.
* Disclaimer
This online marketing course in Austin is offered on a non-credit basis and is not transferable to a degree.
Post Graduate Program in Digital Marketing, Austin
The estimated population of Austin as of 2019 is 978,908. It may seem much, but Austin is not even the most populous city in Texas. It serves as the capital city of Texas in the United States, but it is the fourth most populous city. The GDP of Austin is on the rise due to the various industries operating in the town. As of 2019, its GDP was 159,361.291. The is a wetter climate in Austin. We hope that this information helps you prepare yourself if it will be your first time visiting the city. Did you know that there are many major worldwide tech companies with operations in Austin? Many of them are your favorites, and they help in improving Austin’s economy. Some of these companies are Google, Apple, and Facebook.
Are there things or places of interest in Austin? The answer to this question is Yes. Many fascinating places are awaiting exploration. All these add to the uniqueness of the city. Below are some places that you can check out when you are in Austin. These are great places for both locals and foreigners in the city.
Zilker Botanical Garden
Texas Capitol
Red Bud Isle
Blanton Museum of Art
Our Austin Correspondence / Mailing address
Simplilearn's Post Graduate Program in Digital Marketing, Austin
2021 Guadalupe Street, Suite 260 Austin, TX 78705 United States
Find Digital Marketing Programs in Austin
Digital Marketing SpecialistAdvanced Pay Per Click (PPC) ProgramAdvanced Search Engine Optimization (SEO) ProgramAdvanced Social Media ProgramRelated Articles
- ARTICLEDec 6, 202110 Most-Tracked Google Analytics Dimension and Metrics
Tracking the performance of a business website is absolutely vital to understand how well the website is or is not generating leads, traffic, and sales.
https://www.simplilearn.com/most-tracked-google-analytics-dimension-and-metrics-article
- ARTICLEDec 13, 2021Understanding Core Web Vitals and Top Techniques to Improve Them
In May of 2020, Google introduced a new program, Web Vitals, which is an initiative that provides guidance for quality signals.
https://www.simplilearn.com/understanding-web-core-vitals-article
- ARTICLEDec 14, 2021Ecommerce SEO Guide: SEO Best Practices for Ecommerce Websites
The first step to increase the traffic and sales of a website is E-commerce SEO.
https://www.simplilearn.com/ecommerce-seo-article
- ARTICLEApr 21, 2022An Introduction to Google Data Studio
Google Data Studio is among many free reporting and data visualization tools available nowadays.
https://www.simplilearn.com/introduction-to-google-data-studio-article
- Disclaimer
- PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.