Simplilearn and Purdue University have joined forces in the development of this PG program in digital marketing in Brisbane. This PG program in digital marketing in Brisbane teaches digital marketing fundamentals, plus advanced techniques that help students become masters in the field.
Purdue University ranked 7th Most Innovative University in the US.
Learn via Harvard Business Publishing Cases, 35+ DM Tools, 10+ Case Studies and 20+ Projects
Master sessions by Meta Blueprint trainers; Meta Exam Voucher worth $99
Learn to leverage ChatGPT and other Generative AI tools(Blue Willow, Stable Fusion, Well Said Labs)
Hands-on experience is one of the best ways to learn a new skill, which is what you’ll get in this PG program in digital marketing in Brisbane. Students have the opportunity to practice what they’ve learned with real-world digital marketing projects and tasks in our in-depth PG program in digital marketing in Brisbane.
Learn the essential components of digital marketing, including website creation, digital and behavioral landscapes, SEO, SEM, social media, mobile marketing, content strategy, and paid campaigns.
Explore various aspects of digital marketing like website creation, behavioral marketing, SEO, SEM, social media, mobile marketing, content strategy, analytics, and paid campaigns. This program also offers a range of electives, such as blogging, affiliate marketing, B2B marketing, and more.
Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.
Start your journey with this foundation course on website creation with WordPress. In this Post Graduate Program in Digital Marketing, you will learn how to launch your website to promote your business.
Learn the basics of digital marketing in this course. Understand the difference between digital and traditional marketing. Go through the concepts like the 4P’s of digital marketing, influencer marketing, voice search, and more.
Go through the basics of behavioral marketing and understand behavioral analytics in this Post Graduate Program in Digital Marketing. You will learn concepts like customer lifecycle, buying stages, and how the marketing funnel works.
Understand the importance of SEO in this Digital Marketing course. You will learn how on-page and off-page SEO works, see the technical side of SEO to rank higher in search engines, and learn how to analyze competitors.
Learn how paid ads work with help of keyword research. You will learn about different types of bidding strategies in-depth in the context of B2B & B2C channels.
Identify and explore various social media channels for marketing communications that will reach your brand’s target market effectively in this course.
In this email marketing course, you will learn the end-to-end process of email marketing, how automation works, and how to design the right email templates to increase conversion rates.
Learn about the importance of mobile apps and mobile marketing in this course. You will also learn how to optimize the apps with the right keywords and how to do the right mobile ad targeting.
Learn about the content research strategies and tools to design the right content from the social media channels point of view in this course. You will also learn how to define the goals and objectives at every marketing funnel stage using informative content.
Learn how to perform a deep analysis of paid campaigns and check the metrics of every ad to optimize the campaigns for better conversions in this course. You will also learn about the important elements of landing pages and related design strategies based on the business and industry.
Learn about the different types of KPIs and metrics using different analysis tools in this course. Also work on a live campaign to check the ROI of any product or service, and learn how to improve the results.
Learn how AI automates digital marketing and increases performance in this PG Digital Marketing course. You will also learn about emerging technologies like auto chat and voice search.
You can use the knowledge you've gained in this PG Digital Marketing program in this capstone project. You can choose from 5 capstone projects that will provide you with practical experience. The capstone project, the last in the learning process, will enable you to demonstrate your competence to potential employers.
Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.
Discover how to use ChatGPT and other Generative AI tools to enhance your digital marketing efforts. Leverage AI's capabilities to improve your online presence and engage with your target audience more effectively.
Learn the basics of affiliate marketing and how to use it to promote your business effectively.
Learn how to create and maintain a blog for promotion and user interaction in this course.
Learn the basics of the ecommerce listing process. Learn how to promote your product and provide after-sales support.
Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.
Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.
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[Harvard Case Study] Step into the shoes of Senior VP of Media Contacts, to optimize search engine marketing for Air France to generate customer sales in a cost-effective manner
Skullcandy, a global brand revolutionizing audio, making high fidelity affordable and stylish. Engage with their youthful and adventurous consumer base.
Adidas is a German multinational corporation designing sportswear, shoes, and accessories. Aid in product launches and expanding reach to target audience.
GBS is a full-service community bank. Boost visibility, search engines ranking, expand customer base with diverse financial products and services.
ContractWorks, a contract management software with secure storage and on-the-fly search. Despite superior technology, they struggle to expand customer reach.
Toast, a high-end fashion retailer seeking assistance in reaching new customers, driving revenue, and maintaining brand guidelines and style amidst seasonal trends.
Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.
Jinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics
Worldwide digital ad spending will reach USD 614.73 billion in 2020 as projected by eMarketer.
Expected new jobs in Digital Marketing
Companies prioritizing a digital-first approach
Growth in Social Media and Digital Marketing jobs
This Digital Marketing Program caters to professionals from a variety of industries; the diversity of our students adds richness to class discussions and interactions.
The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Tell us a bit about yourself and why you want to do this program
An admission panel will shortlist candidates based on their application
Selected candidates can begin the program within 1-2 weeks
For admission to this PCP in Digital Marketing, candidates should have:
The admission fee for this Digital Marketing Program is A$ 1,999
We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.
6 Jul, 2023
6 Jul, 2023 - 3 May, 2024
23:30 - 02:30 AEST
Weekend (Sat - Sun)
From a birds-eye view, digital marketing is a marketing methodology that offers meaningful insights into consumer behavior. While traditional marketing was all about branding and impressions, digital marketing focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!
Both customers and businesses are moving online, forcing organizations of all sizes, to build more and more effective digital strategies. Due to the proliferation of online devices and access to digital media, there has been an outburst in the demand for digital marketing professionals, across business verticals and sectors, in all domains of marketing.
This Post Graduate Program in Digital Marketing builds your expertise in the given field or domain. To add to that getting a certificate from a prestigious university, a world-renowned one like Purdue University is going to add stars to your CV. This digital marketing program also includes 5 capstone problem statement, and over 35+ latest digital marketing tools that will make you job-ready the moment you graduate.
Accelerate your marketing journey with intensive marketing courses.
The Post Graduate Program in Digital Marketing covers over 35+ in-demand digital marketing tools, including, Semrush, Google keyword planner, google analytics, Moz, Spyfu, Facebook ads, Hootsuite, and many more.
This digital marketing pg program will help you learn everything from basic fundamentals of digital marketing to advanced digital marketing techniques making you a master of all the domains of digital marketing from social media to performance marketing. Therefore you can either apply for digital marketing jobs like a marketing specialist, or choose the domain-specific role you like, for example, you can become an SEO analyst, a social media strategist, or a PPC specialist.
The following top online certifications are covered in this Post Graduate Program in Digital Marketing:
To add on to that, you will also get masterclasses directly from the Purdue University faculty and Meta Master sessions when you enroll for this digital marketing program.
To ensure money is not a barrier in the path of learning, we offer various financing options to help ensure that this certification program is financially manageable. Please refer to our “Admissions Fee and Financing” section for more details.
Our highly qualified instructors are industry experts with years of relevant industry experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain part of our faculty. In addition, masterclasses will be taught by the permanent faculty of Purdue University, each of whom has substantial industry experience.
Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
You will learn some of the most in-demand skills during this digital marketing program, including, web analytics, website management, and optimization, search psychology and language targeting, content marketing, PPC strategy, ad testing and extensions, and more. Not just that, you also get to attend masterclasses from the top faculty at Purdue University.
You will have to dedicate 6 months (at 5-10 hours/week) to complete this digital marketing program!
Below mentioned are some of the practice tests you can look into:
Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.
This digital marketing program is offered on a non-credit basis and is not transferable to a degree.
Digital marketing benefits firms to save money and earn more clients. As a result, The market for certified digital marketing specialists is rising in Brisbane. A skilled digital marketing specialist gets an average base pay of AU$ 60,662 annually in Houston. Although, many factors determine the salary package, like your qualification and organization size. Hence, pursuing Online marketing training in Brisbane would help you get a better payroll in a reputable firm.
Digital marketing permits companies to target suitable customers. As a result, the demand for digital marketing specialists is growing amongst companies. Therefore, several top companies are hiring digital marketing specialists in Brisbane. A few names among them are Entain and Sanofi. Online marketing training in Brisbane could help you get better pay and job opportunities in these reputed companies.
Brisbane is one of the business hubs in Australia. The industries which contribute to its economy are scientific and technical services, construction, education, government, health, and retail. Digital marketing offers a cost-effective way for businesses to market their business. So, many firms from these industries have hired experts with online marketing certification in Brisbane. Hence, an Online marketing course in Brisbane could help you get better job opportunities in these companies.
Many institutes provide digital marketing courses both online and offline in Brisbane. One of the most trustworthy institutes among these institutions is Simplilearn. Simplilearn could provide you with every essential knowledge to become a proficient digital marketing expert
For admission to this Post Graduate Program in Digital Marketing, candidates must possess one of the first two criteria:
The admission process for this Post Graduate Program in Digital Marketing consists of three simple steps:
Meta Blueprint is one of the top and most popular Professional Digital Marketing certifications globally, and proof of advanced-level competency in the digital advertising industry. With this PGP Digital Marketing course, you receive a free voucher for taking up the Meta Blueprint Digital Marketing Associate program.
As a part of this Post Graduate Program in Digital Marketing Certification training, you will receive the following:
Upon successful completion of this PGP in Digital Marketing Program, you will be awarded a certificate from Simplilearn in collaboration with Purdue University.
Once you pay the first installment of the program fee, you will get access to a preparatory course. You will have to go through these courses before taking the first class, which consists of self-paced learning content in the form of videos.
Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They proactively engage students to assure they’re following the course path and to help enrich their learning experience—from class onboarding to project mentoring and job assistance.
To participate in the JobAssist program, you need to:
We offer 24/7 support through email, chat, and calls. We have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course.
In collaboration with Purdue University and Meta, the Post Graduate Program in Digital Marketing has everything you need to become a successful professional in the digital world. It is a perfect course for working professionals looking to upskill by understanding the fundamental skills and tools of digital marketing. It is specially designed to accelerate your career to new heights by training you with in-demand digital marketing tools and hands-on practical training through case studies, masterclasses, mentoring sessions, and more! What’s even better is that it has superb mastersessions by Meta Blueprint and immersive case studies from Harvard Business Publishing.
This online Professional Certificate Program in Digital Marketing provides you with 6-credits from Purdue University that can be transferred to Online MS in Communication program. Understanding the need for career mentoring after the course, Simplilearn has added another great feature of resume assistance, access to its job portal named JobAssist, and mentoring from experts in digital marketing.
Simplilearn’s flagship Professional Certificate Program in Digital Marketing alumni are from international brands like Amazon, Unilever, Microsoft, Google, Deloitte, Ola, LinkedIn & more! Students get to work on industry projects from 5 domains and a whopping 14+ course-end projects. Experts design these projects to provide real-world experience to learners. Other than these, some brownie features of the course include a Meta Digital Associate Exam voucher which costs around 99$, and ask me for any sessions mentored by Meta Blueprint trainers of the course too!
Digital Marketing Specialists
Level 7, 22, 23, 127 Creek Street Brisbane QLD 4000 Australia