Post Graduate Program in Digital Marketing, Melbourne
Our PG program in digital marketing in Melbourne was created in collaboration with Purdue University. It aims to help individuals fast-track their digital marketing careers. Learn the latest tools, strategies, and practices in this comprehensive PG program in digital marketing in Melbourne
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- Next Cohort starts: 15 Feb, 2022Limited no. of seats available
- Program Duration: 6 monthsAt 5-10 hours/week
- Online BootcampLearning Format
World’s #1 Online Bootcamp
Why Join this Program
Purdue Advantage
Earn 6 credits and pursue a Purdue MS in Communications degree
Facebook Alignment
Facebook Blueprint voucher worth $99; Expert sessions and AMAs by Facebook trainers
LevelUp Sessions
Attend sessions by the world’s leading experts like Mollie Spilman and Dorie Clark
Job Assistance
Resume assistance, career mentoring, and job portal access: India and US only
Online Marketing Course Overview
This PG program in digital marketing in Melbourne gives students the opportunity to gain hands-on experience through virtual simulations and projects that closely resemble on-the-job tasks. Through our PG program in digital marketing in Melbourne, students will gain a thorough comprehension of digital marketing’s most widely used channels and tools.
KEY FEATURES
- PGP in Digital Marketing Certificate and Purdue University Alumni Membership
- Masterclasses from Purdue faculty
- Free Facebook Blueprint voucher worth $99
- Expert sessions and Ask Me Anything sessions by Facebook
Online Marketing Course Advantage
Learn the practical aspects of SEO, SEM, Web Analytics and Social Media Marketing through tools and hands-on practice with this online marketing course. Get a certification from Purdue University and a free voucher for FB Blueprint certification.
Partnering with Purdue University
This Post Graduate Program in Digital Marketing in partnership with Purdue University, one of the world's leading research and teaching institutions, offering higher education at the highest proven value. We are committed to your success, changing the student experience with a focus on collaboration and the creative use of technology.
- Post Graduate Program Certification and Purdue Alumni Membership
- Masterclasses from top instructors at Purdue
- 6-credit concentration transfer for Purdue MS in Communication degree (once accepted)
- Save 20 percent on the fee or USD 4920/- on the MS in Communication program
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Co-created with Facebook
Facebook empowers more than 3 billion people around the world to share ideas, offer support and make a difference by building technologies that give people the power to connect with friends and family, find communities and grow businesses.
- Expert sessions and Ask-Me-Anything sessions by Facebook
- Free Facebook Blueprint voucher worth $99
- Learn foundational advertising concepts on Facebook, Instagram, and Messenger
- Course aligned with Facebook Blueprint DMA exam
Online Marketing Course Details
You will work on multiple case studies, assignments, and projects in this online marketing course that will help make you a confident digital marketer. You get to fast track your career in the digital marketing field and become an expert by mastering the most in-demand skills, techniques and tools.
LEARNING PATH
Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.
You will gain the basic skills and insights required to become a highly effective digital marketer that can generate a measurable impact on your company’s bottom line. This Digital Marketing Program also covers all these key skills of search engine optimization and how to incorporate SEO into an effective marketing strategy.
This digital marketing program includes Pay Per Click training, that will teach you to learn to develop and execute an advanced PPC strategy to drive results for your business and give you hands-on experience in managing paid marketing initiatives.
With this digital marketing program, you will get access to Web Analytics training that will give you a comprehensive understanding of critical elements of social media, web, mobile, and content analytics. Learn how to improve your organization’s ability to make highly informed business decisions based on data analytics.
This digital marketing program includes social media marketing that will convert you into an industry-ready social media marketer. Through this social media training, you will master all aspects of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.
Culminate your learning experience by demonstrating your new digital marketing skills with a hands-on, industry-relevant Capstone project. Bring the knowledge you have gained from every course together into one portfolio-worthy example of the skills you have acquired.
Electives:
Attend online interactive masterclasses from Facebook and get insights about advancements in the digital marketing field.
Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.
Understand the principles and concepts of brand management. It will help you build brands for companies, implement marketing strategies, plan and execute branding campaigns, and successfully manage them.
This Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies. Learn how to draft an email and develop expertise in creating effective advertisements and brand awareness, and building customer trust and loyalty.
Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with this Advanced Content Marketing Certification course.
Become an expert in using mobile as a means of marketing communications. Master the art of mobile advertising, responsive designs, and integrated social media marketing to become an industry-ready mobile marketer through this mobile marketing course.
SKILLS COVERED
- Search Engine Optimization
- Content Marketing
- Web Analytics
- Keyword Management and Research
- Website Management and Optimization
- URL Management
TOOLS COVERED
Case Studies and Projects
- Project 1
Air France Internet Marketing
[Harvard Case Study] Step into shoes of Senior VP of Media Contacts, to optimize search engine marketing for Air France to generate customer sales in a cost-effective manner
- Project 2
Marketing Transformation at Mastercard
[Harvard Case Study] Step into shoes of Mastercard's CMO, to how to integrate digital and social media to engage consumers and deliver commercial targets with help of marketing.
- Project 3
Managing Online Reviews on TripAdvisor
[Harvard Case Study] Analyze consumer motivations for sharing their opinions and experiences and hotels' approaches to dealing with the positive and the negative word of mouth.
- Project 4
Accor Strengthening the Brand with Digital Marketing
[Harvard Case Study] Overcome the challenges ensuing disruptive competition as Accor, the world's leading hotel operator enters online marketing space for travel reservations.
- Project 5
Yahoo Pricing Search Engine Advertising
[Harvard Case Study] Understand Yahoo's search engine advertising as one of the most important revenue sources. Look into pricing strategies and challenges associated with it
- Project 6
Capstone Project
Drive customer engagement and increase the number of likes of the Facebook page created in your domain in an effort to increase brand awareness and connect with your customers.
- Project 7
Keyword Research and Planning
Generate business and build a subscriber list by analyzing your competitor and planning your website design, auditing, and inbound links.
- Project 8
Ad Creation and Audience Targeting
Create campaigns, ad groups, and ads for your product or service with relevant keywords, and then build a Unique Selling Proposition (USP) for your offerings.
- Project 9
Ad Creation and Audience Targeting
Utilize digital analytics to drive a continual improvement of the online experience that your customers and potential customers have.
- Project 10
Social Media Strategy
Create and optimize social media campaigns by learning how and when to trigger additional boosts or efforts from converged media.
- Project 11
Brand Assessment
Unravel the key aspects of a brand to identify its positioning and target audience, and consequently bring out its target audience, persona and story.
- Project 12
Email Campaigning
Identify your customers and design an email campaign for promoting your products and services.
- Project 13
Content Marketing
Launch a new content marketing initiative by following customer intent instead of demographics and targeting key influencers.
- Project 14
Mobile Marketing
Create a marketing plan to acquire customers through the mobile channel, incorporating mobile calls to action in your marketing materials.
Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.
Digital Marketing Program Advisor
Jinsuh Lee
Clinical Assistant Professor of Management, Purdue UniversityJinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics
Bradd Geddes
Expert PPC Marketer, Founder of Certified Knowledge, AuthorBrad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.
Matt Bailey
Expert Internet Marketer, President of SiteLogic, AuthorMatt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences and is one of the conference’s highest-rated speakers.
Mollie Spilman
Chief Revenue Officer, Oracle: LevelUp Session ExpertMollie Spilman is the Chief Revenue Officer at Oracle Advertising & Marketing Cloud. She has extensive experience in developing, scaling, and leading direct sales, increasing revenue and growing existing business, and building a culture of innovation through people development.
Dorie Clark
Professor at Duke & Columbia Business School: LevelUp Session ExpertDorie Clark is a faculty member at Duke University & Columbia Business School. He was named one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards.
Learner's Profile
This Online Marketing Course caters to professionals from a variety of industries; the diversity of our students adds richness to class discussions and interactions.
- The class consists of learners from excellent organizations and diverse industriesIndustryInformation Technology - 37%BFSI - 19%Consulting - 12%Others - 32%Companies
Digital Marketing Program Learner Reviews
Marco Ercadio
BarcelonaI am excited to share my PGP Certification in Digital Marketing obtained from Purdue University. I am looking forward to taking up exciting challenges and reaching new goals.
Saloni Priyadarshini
BangaloreI am grateful to Simplilearn and Purdue University for providing a platform where learning with hands-on practice is so easy and enjoyable. I am also thankful to all my trainers, CM Manjunath, Pranav Parekh, Marc Campman, Vivek Kumar, and Rushikesh Pandit, for their timely support and for making this journey easy.
Liberty Chitsinga
JohannesburgI am finally certified! The journey was not so easy, but with the assistance of my instructors, I managed to overcome all obstacles on the way. Thank you, Purdue University, Simplilearn & my instructor, Chandan Singh!
Satish Jha
BangaloreI have enrolled in the PG program in Digital Marketing with Simplilearn. My tutor, Pranav, is highly knowledgeable, engaging, and experienced. He makes the learning process easy and enjoyable.
Hetal Banker
Digital Marketing & Web Developer, VictoriaThanks to my mentor Michelle Mollineaux. Thanks, Simplilearn, for making learning easy for me. I am really excited and looking forward to implementing what I have learned for my career growth and sharing the new knowledge with my colleagues.
Mia Schuck
Brand Manager, MontrealI enjoyed this course so far!I recommend taking the live classes and slides as well as all the projects. The teachers are great, and you can get as much help as you need when you attend the live classes. Overall I have had an outstanding experience, and I have learned a lot!
Shilpi Singh
Director at Proteck Electronic Trading LLC, DubaiSimplilearn has been an integral part of my learning for the past 1 year. I owe it greatly to Simplilearn to impart in me the knowledge and skills in Sales and Marketing. I have recommended this program to my friends and am considering enrolling my kids in the coding program during the summer.
Anuja Sardesai
PanajiAfter six months of learning, hectic weekends cracking challenging case studies, and an overall enriching experience during live classes with some of the best instructors from Simplilearn and Purdue University online, I am so proud to share this PGP certificate.
Industry Trends
Worldwide digital ad spending will reach USD 614.73 billion in 2020 as projected by eMarketer.
- Digital Advertising Industry Growth
13.4% CAGR
during the forecast period from 2019 to 2024
28.9% job growth
during the forecast period from 2019 to 2024
Digital Marketing Manager Annual SalarySource: GlassdoorDigital Marketing Manager Hiring CompaniesSource: Indeed
Why Online Bootcamp
- Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
- Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
- Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
- Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts
Admission Details
APPLICATION PROCESS
The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Tell us a bit about yourself and why you want to do this program
An admission panel will shortlist candidates based on their application
Selected candidates can begin the program within 1-2 weeks
ELIGIBLE CANDIDATES
For admission to this Online Marketing Course, candidates should have:
At least 2 years of experience
A bachelor's degree in any discipline
Marketing or non-marketing background
ADMISSION COUNSELORS
We have a team of admissions counselors who are available to guide you as you apply to the digital marketing program. They are available to:
- Address questions related to your application
- Provide guidance regarding financial aid (if required)
- Help answer questions and understand the program
Admission Fee & Financing
The admission fee for this digital marketing program is A$ 2,999
Financing Options
We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.
Apply Now
PROGRAM BENEFITS
- Receive a joint Purdue-Simplilearn certification
- Membership to Purdue Alumni Association
- Masterclasses from top Purdue instructors
- Rigorous curriculum designed by industry experts
- Complete this certification program while you work
Program Cohorts
Digital Marketing Program FAQs
What is Digital Marketing?
From a birds-eye view, digital marketing is a marketing methodology that offers meaningful insights into consumer behavior. While traditional marketing was all about branding and impressions, digital marketing focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!
Why use Digital Marketing?
Both customers and businesses are moving online, forcing organizations of all sizes, to build more and more effective digital strategies. Due to the proliferation of online devices and access to digital media, there has been an outburst in the demand for digital marketing professionals, across business verticals and sectors, in all domains of marketing.
What are the benefits of this Digital Marketing Program?
This Digital Marketing Program builds your expertise in the given field or domain. To add to that getting a certificate from a prestigious university, a world-renowned one like Purdue University is going to add stars to your CV. This digital marketing program also includes a capstone project and over 30 skills and tools that will make you job-ready the moment you graduate.
What are some of the popular Digital Marketing tools covered in this Online Marketing program?
The Digital Marketing program covers over 30 in-demand digital marketing tools, including, semrush, google keyword planner, google analytics, moz, spyfu, facebook ads, hootsuite and many more.
What are the various roles that can be applied after completing this Digital Marketing Program?
This digital marketing program will help you learn everything from basic fundamentals of digital marketing to advanced digital marketing techniques making you a master of all the domains of digital marketing from social media to performance marketing. Therefore you can either apply for digital marketing jobs like a marketing specialist, or choose the domain-specific role you like, for example, you can become an SEO analyst, a social media strategist, or a PPC specialist.
What are some of the top online certifications included in this Digital Marketing Program?
The following top online certifications are covered in this Digital Marketing program:
- Fundamentals of Digital Marketing and SEO
- Pay Per Click(PPC)
- Web Analytics
- Social Media Marketing
- Brand Management
To add on to that, you will also get masterclasses directly from the Purdue University faculty when you enroll for this digital marketing program.
Post Graduate Program in Digital Marketing, Melbourne
Melbourne is Australia's cultural capital, famous for its music, art centers, museums, and the celebration and presentation of art. The Greater Melbourne area is 9992.5 km2 in size, with a population of roughly 4.96 million people. The City of Melbourne's municipality spans 37.7 km2 and is home to almost 184,000 people (as of 2020). Melbourne's GDP grew at a rate of 4%.
Much of southern coastal Australia, from Melbourne to Adelaide and Perth, is part of the Mediterranean zone. It has many characteristics as the Warm Temperate Zone, except the rain, which falls mainly in the winter and is sparse in the summer. The winters are mild, with an average annual minimum temperature of 5°C.
Melbourne city is well-known for its numerous laneways, ethnic diversity, fantastic food options for all budgets, and incredible street art. It's also known for being the world's coffee capital and being regularly selected as the world's most livable city. The new Federation Square complex, with plazas, pubs, and restaurants along the Yarra River, is located in Melbourne's heart. Melbourne is famous for Melbourne Cricket Ground, the National Gallery of Victoria, and the World Heritage-listed Royal Exhibition Building. Some of the sites in Melbourne include:
- Melbourne Zoo
- Fed Square
- Melbourne Museum
- Luna Park Melbourne
- Royal Exhibition Building
- Great Ocean Road
Our Melbourne Correspondence / Mailing address
Simplilearn's Post Graduate Program in Digital Marketing, Melbourne
Level 28, 303 Collins St Melbourne VIC 3000 Australia
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