• Next Cohort starts 5 Jul, 2022
  • Program Duration 6 months
  • Learning Format Online Bootcamp

Why Join this Program

Purdue Advantage

Purdue Advantage

6-credit transfer for the Purdue Online MS in Communication program

Meta Alignment

Meta Alignment

Meta Exam Voucher worth $99; Expert sessions and AMAs by Meta Blueprint trainers

LevelUp Sessions

LevelUp Sessions

Attend sessions by the world’s leading experts like Mollie Spilman and Dorie Clark

Job Assistance

Job Assistance

Resume assistance, career mentoring, and job portal access: India and US only


Looking to enroll your employees into this program ?

Digital Marketing Program Overview

This PG program in digital marketing in Melbourne gives students the opportunity to gain hands-on experience through virtual simulations and projects that closely resemble on-the-job tasks. Through our PG program in digital marketing in Melbourne, students will gain a thorough comprehension of digital marketing’s most widely used channels and tools.

Key Features

  • PGP in Digital Marketing Certificate and Purdue University Alumni Membership
  • Masterclasses from Purdue faculty
  • Meta Certified Digital Marketing Associate Exam Voucher worth USD $99
  • Master sessions and Ask Me Anything sessions by Meta Blueprint Trainer
  • Harvard Business case studies of Yahoo, Accor, Tripadvisor, etc.
  • Industry projects from 5 domains and 14+ course-end projects
  • 6-credit transfer for the Purdue Online MS in Communication program
  • LevelUp sessions from Mollie Spilman, Shane Snow and Dorie Clark
  • Course aligned to Facebook, Google Ads & Analytics

PG in Digital Marketing Advantage

Learn the practical aspects of SEO, SEM, Web Analytics and Social Media Marketing through tools and hands-on practice with this online marketing course. Get a certification from Purdue University and a free voucher for FB Blueprint certification.

  • Purdue Certificate

    Partnering with Purdue University

    • Post Graduate Program Certificate and Purdue Alumni Membership
    • Masterclasses from top instructors at Purdue
    • 6-credit transfer for the Purdue Online MS in Communication program (once accepted)
  • In collaboration with Meta

    In collaboration with Meta

    • Master sessions and Ask-Me-Anything sessions by Meta
    • Free Meta Digital Marketing Associate Blueprint voucher worth $99
    • Learn foundational advertising concepts on Facebook, Instagram, and Messenger

Simplilearn's Bootcamp: 8x more effective way of learning

Simplilearn's Bootcamp: 8x more effective way of learning

  • Hands-on, applied projects and online labs
  • Live virtual classrooms with self-paced online videos
  • 24/7 learning support and access to learner forums and community
  • Masterclasses from university faculty and top industry leaders
Simplilearn's Bootcamp: 8x more effective way of learning

Digital Marketing PGP Details

You will work on multiple case studies, assignments, and projects in this online marketing course that will help make you a confident digital marketer. You get to fast track your career in the digital marketing field and become an expert by mastering the most in-demand skills, techniques and tools.

Learning Path

  • Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.

  • You will gain the basic skills and insights required to become a highly effective digital marketer that can generate a measurable impact on your company’s bottom line. This Digital Marketing Program also covers all these key skills of search engine optimization and how to incorporate SEO into an effective marketing strategy.

  • This digital marketing program includes Pay Per Click training, that will teach you to learn to develop and execute an advanced PPC strategy to drive results for your business and give you hands-on experience in managing paid marketing initiatives.

  • With this digital marketing program, you will get access to Web Analytics training that will give you a comprehensive understanding of critical elements of social media, web, mobile, and content analytics. Learn how to improve your organization’s ability to make highly informed business decisions based on data analytics.

  • This digital marketing program includes social media marketing that will convert you into an industry-ready social media marketer. Through this social media training, you will master all aspects of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.

  • Culminate your learning experience by demonstrating your new digital marketing skills with a hands-on, industry-relevant Capstone project. Bring the knowledge you have gained from every course together into one portfolio-worthy example of the skills you have acquired.

  • Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.

  • Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.

  • Understand the principles and concepts of brand management. It will help you build brands for companies, implement marketing strategies, plan and execute branding campaigns, and successfully manage them.

  • This Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies. Learn how to draft an email and develop expertise in creating effective advertisements and brand awareness, and building customer trust and loyalty.

  • Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with this Advanced Content Marketing Certification course.

  • Become an expert in using mobile as a means of marketing communications. Master the art of mobile advertising, responsive designs, and integrated social media marketing to become an industry-ready mobile marketer through this mobile marketing course.

Skills Covered

  • Search Engine Optimization
  • Content Marketing
  • Web Analytics
  • Keyword Management and Research
  • Website Management and Optimization
  • URL Management
  • Search Psychology
  • Keyword Organization and Match Types
  • Keyword Research
  • Advanced Ad Features
  • Ad Testing and Extensions
  • Language Targeting
  • Campaign and Ad Group Organization
  • PPC strategy
  • Social Media Strategy
  • Online Reputation Management

Tools Covered

Facebook AdsGoogle AdsGoogle Tag ManagerGoogle Keyword PlannerGoogle AnalyticsGoogle Data StudioBing Ads MangagerYoutube AdvertisingYouTube AnalyticsMAJESTICMOZsemrushSpyFuBufferHootsuiteSocial StudioFacebook InsightsQlikViewGoogle Trendsuber suggestFeng-GUIhitwiseSimilarWebGoogle Ads ManagerLinkedIn AdsTwitter AdsRavenSE RankingFacebookInstagramLinkedInTwitterYouTube

Case Studies and Projects

  • Project 1

    Air France Internet Marketing

    [Harvard Case Study] Step into shoes of Senior VP of Media Contacts, to optimize search engine marketing for Air France to generate customer sales in a cost-effective manner

    Air France Internet Marketing
  • Project 2

    Marketing Transformation at Mastercard

    [Harvard Case Study] Step into shoes of Mastercard's CMO, to how to integrate digital and social media to engage consumers and deliver commercial targets with help of marketing.

    Marketing Transformation at Mastercard
  • Project 3

    Managing Online Reviews on TripAdvisor

    [Harvard Case Study] Analyze consumer motivations for sharing their opinions and experiences and hotels' approaches to dealing with the positive and the negative word of mouth.

    Managing Online Reviews on TripAdvisor
  • Project 4

    Accor Strengthening the Brand with Digital Marketing

    [Harvard Case Study] Overcome the challenges ensuing disruptive competition as Accor, the world's leading hotel operator enters online marketing space for travel reservations.

    Accor Strengthening the Brand with Digital Marketing
  • Project 5

    Yahoo Pricing Search Engine Advertising

    [Harvard Case Study] Understand Yahoo's search engine advertising as one of the most important revenue sources. Look into pricing strategies and challenges associated with it

    Yahoo Pricing Search Engine Advertising
  • Project 6

    Capstone Project

    Drive customer engagement and increase the number of likes of the Facebook page created in your domain in an effort to increase brand awareness and connect with your customers.

  • Project 7

    Keyword Research and Planning

    Generate business and build a subscriber list by analyzing your competitor and planning your website design, auditing, and inbound links.

  • Project 8

    Ad Creation and Audience Targeting

    Create campaigns, ad groups, and ads for your product or service with relevant keywords, and then build a Unique Selling Proposition (USP) for your offerings.

  • Project 9

    Ad Creation and Audience Targeting

    Utilize digital analytics to drive a continual improvement of the online experience that your customers and potential customers have.

  • Project 10

    Social Media Strategy

    Create and optimize social media campaigns by learning how and when to trigger additional boosts or efforts from converged media.

  • Project 11

    Brand Assessment

    Unravel the key aspects of a brand to identify its positioning and target audience, and consequently bring out its target audience, persona and story.

  • Project 12

    Email Campaigning

    Identify your customers and design an email campaign for promoting your products and services.

  • Project 13

    Content Marketing

    Launch a new content marketing initiative by following customer intent instead of demographics and targeting key influencers.

  • Project 14

    Mobile Marketing

    Create a marketing plan to acquire customers through the mobile channel, incorporating mobile calls to action in your marketing materials.

Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.


Program Advisors and Trainers

Program Advisors

  • Jinsuh Lee

    Jinsuh Lee

    Clinical Assistant Professor of Management, Purdue University

    Jinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics

  • Bradd Geddes

    Bradd Geddes

    Expert PPC Marketer, Founder of Certified Knowledge, Author

    Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.

  • Matt Bailey

    Matt Bailey

    Expert Internet Marketer, President of SiteLogic, Author

    Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search  Engine Strategies Conferences and is one of the conference’s highest-rated speakers.

  • Mollie Spilman

    Mollie Spilman

    Chief Revenue Officer, Oracle: LevelUp Session Expert

    Mollie Spilman is the Chief Revenue Officer at Oracle Advertising & Marketing Cloud. She has extensive experience in developing, scaling, and leading direct sales, increasing revenue and growing existing business, and building a culture of innovation through people development.

  • Dorie Clark

    Dorie Clark

    Professor at Duke & Columbia Business School: LevelUp Session Expert

    Dorie Clark is a faculty member at Duke University & Columbia Business School. He was named one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards.


Program Trainers

  • Bernadette D Chambers

    Bernadette D Chambers

    20+ years of experience

    Instructor Senior Analyst

  • Jayant Nandan

    Jayant Nandan

    20 years of experience

    Digital Marketing Trainer

  • Marc Campman

    Marc Campman

    35+ years of experience

    Social Media Playmaker

  • CM Manjunath

    CM Manjunath

    6+ years of experience

    Digital Marketing Trainer

  • Sachin Sehgal

    Sachin Sehgal

    8+ years of experience

    Digital Marketing Instructor

  • Pranav Parekh

    Pranav Parekh

    11+ years of experience

    Digital Marketing Trainer


Become a Digital Marketer

Worldwide digital ad spending will reach USD 614.73 billion in 2020 as projected by eMarketer.

Job Icon50000+

Expected new jobs in Digital Marketing

Source: Indeed
Job Icon44%

Companies prioritizing a digital-first approach

Source: Forbes
Job Icon52%

Growth in Social Media and Digital Marketing jobs

Source: LinkedIn

Batch Profile

This PG in Digital Marketing Program caters to professionals from a variety of industries; the diversity of our students adds richness to class discussions and interactions.

  • The class consists of learners from excellent organizations and diverse industries
    Information Technology - 37%BFSI - 19%Consulting - 12%Others - 32%
    Digital Advertising course learners from Dell, Melbourne
    Digital Advertising course learners from Wells Fargo, Melbourne
    Digital Advertising course learners from Accenture, Melbourne
    Digital Advertising course learners from Ernst & Young, Melbourne
    Digital Advertising course learners from Amazon, Melbourne
    Digital Advertising course learners from Godrej & Boyce, Melbourne
    Digital Advertising course learners from Johnson and Johnson, Melbourne
    Digital Advertising course learners from Vodafone, Melbourne
    Digital Advertising course learners from Deloitte, Melbourne
    Digital Advertising course learners from Barclays, Melbourne
    Digital Advertising course learners from Microsoft, Melbourne
    Digital Advertising course learners from LinkedIn, Melbourne

Learner Reviews

Admission Details

Application Process

The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.


Submit Application

Tell us a bit about yourself and why you want to do this program


Application Review

An admission panel will shortlist candidates based on their application



Selected candidates can begin the program within 1-2 weeks

Eligibility Criteria

For admission to this PGP in Digital Marketing, candidates should have:

At least 2 years of experience
A bachelor's degree in any discipline
Marketing or non-marketing background

Admission Fee & Financing

The admission fee for this Digital Marketing PG Program is A$ 3,209

Financing Options

We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.

Pay in Installments

You can pay monthly installments for Post Graduate Programs using Splitit payment option with 0% interest and no hidden fees.


Financing Options

We provide the following options for one-time payment

  • Credit Card
  • Paypal

A$ 3,209

Apply Now

Program Benefits

  • Receive a joint Purdue-Simplilearn certification
  • Membership to Purdue Alumni Association
  • Masterclasses from top Purdue instructors
  • Rigorous curriculum designed by industry experts
  • Complete this certification program while you work

Program Cohorts

Next Cohort

    • Date


      Batch Type

    • Program Induction

      5 Jul, 2022

      23:30 AEST

    • Regular Classes

      9 Jul, 2022 - 21 Nov, 2022

      23:30 - 03:30 AEST

      Weekend (Sat - Sun)

Other Cohorts

    • Date


      Batch Type

    • Program Induction

      12 Jul, 2022

      13:30 AEST

    • Regular Classes

      16 Jul, 2022 - 27 Nov, 2022

      13:30 - 17:30 AEST

      Weekend (Sat - Sun)

Got questions regarding upcoming cohort dates?

PG in Digital Marketing FAQs

  • What is Digital Marketing?

    From a birds-eye view, digital marketing is a marketing methodology that offers meaningful insights into consumer behavior. While traditional marketing was all about branding and impressions, digital marketing focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!

  • Why use Digital Marketing?

    Both customers and businesses are moving online, forcing organizations of all sizes, to build more and more effective digital strategies. Due to the proliferation of online devices and access to digital media, there has been an outburst in the demand for digital marketing professionals, across business verticals and sectors, in all domains of marketing.

  • What are the benefits of this Digital Marketing PG Program?

    This Digital Marketing PG Program builds your expertise in the given field or domain. To add to that getting a certificate from a prestigious university, a world-renowned one like Purdue University is going to add stars to your CV. This digital marketing program also includes a capstone project and over 30 skills and tools that will make you job-ready the moment you graduate.

  • What are the various roles that can be applied after completing this Digital Marketing PGP?

    This digital marketing post-graduation program will help you learn everything from basic fundamentals of digital marketing to advanced digital marketing techniques making you a master of all the domains of digital marketing from social media to performance marketing. Therefore you can either apply for digital marketing jobs like a marketing specialist, or choose the domain-specific role you like, for example, you can become an SEO analyst, a social media strategist, or a PPC specialist.

  • What are some of the top online certifications included in this Digital Marketing PG Program?

    The following top online certifications are covered in this Digital Marketing PG Program:

    • Fundamentals of Digital Marketing and SEO
    • Pay Per Click(PPC)
    • Web Analytics
    • Social Media Marketing
    • Brand Management

    To add on to that, you will also get masterclasses directly from the Purdue University faculty when you enroll for this digital marketing program.

  • Is there any financial aid provided for this Digital Marketing Program in Melbourne?

    To ensure money is not a barrier in the path of learning, we offer various financing options to help ensure that this certification program is financially manageable. Please refer to our “Admissions Fee and Financing” section for more details.

  • Who are the instructors for this Digital Marketing Program in Melbourne and how are they selected?

    Our highly qualified instructors are industry experts with years of relevant industry experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain part of our faculty.  In addition, masterclasses will be taught by the permanent faculty of Purdue University, each of whom has substantial industry experience.

  • I am not able to access the Digital Marketing Program in Melbourne. Who can help me?

    Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.

  • If I want to cancel my enrollment from this Digital Marketing Program in Melbourne, can I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.

    * Disclaimer
    This digital marketing program is offered on a non-credit basis and is not transferable to a degree.

  • What important skills are covered in this Digital Marketing Program in Melbourne?

    You will learn some of the most in-demand skills during this digital marketing program, including, web analytics, website management, and optimization, search psychology and language targeting, content marketing, PPC strategy, ad testing and extensions, and more. Not just that, you also get to attend masterclasses from the top faculty at Purdue University.

  • What is the total duration of this Digital Marketing Program in Melbourne?

    You will have to dedicate 6 months (at 5-10 hours/week) to complete this digital marketing program!

  • Do you provide practice tests as part of this Digital Marketing Program in Melbourne?

  • What is the salary of a Digital Marketing in Melbourne?

    The average annual salary for a Digital Marketing Specialist in Melbourne is AU$65,445. Their average wage includes tips, bonuses, and overtime pay. A Digital Marketing Specialist's salary varies depending on their experience level. Digital Marketing training in Melbourne increases customer loyalty with frequent communications and also accurately measures all results.

  • What are the major companies hiring for Digital Marketing in Melbourne?

    Digital Marketing Training in Melbourne is highly valuable since it can promote business growth and increase sales. To advertise products or services, digital marketing specialists must develop efficient and successful advertising tactics—some of the Companies hiring Digital Marketing Specialists.

  • What are the major industries in Melbourne?

    Melbourne is the home to practice every small and medium business, as well as heavy industry. Automobiles, trucks, electronics, cigarettes, paper and cardboard, chemicals, plastics, apparel, tools, and various other consumer goods are all manufactured. The Digital Marketing Course in Melbourne aids in developing a thorough understanding of digital marketing strategies and skills in the most extensively used digital marketing tools and channels.

  • How to Find Digital Marketing courses in Melbourne?

    You can find the Digital Marketing course in Melbourne on the website. Online payments may be made using any of the following options:

    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal

    You will automatically receive a payment receipt and access details via email after the online payment is completed.

  • What are the eligibility criteria for this Post Graduate Program in Digital Marketing in partnership with Purdue University?

    For admission to this PGP in Digital Marketing, candidates must possess one of the first two criteria:

    1. A bachelor's degree in any discipline 
    2. At least 2 years of experience
    3. Marketing or non-marketing background

  • What is the admission process for this Post Graduate in Digital Marketing Program in Partnership with Purdue University?

    The admission process for this digital marketing program consists of three simple steps:

    • All interested candidates are required to apply through the online application form.
    • An admission panel will shortlist the candidates based on their application.
    • An offer of admission will be made to the selected candidates and is accepted by the candidates by paying the program fee.

  • What is Facebook Blueprint certification?

    Facebook Blueprint is one of the top and most popular PGP Digital Marketing certifications globally, and proof of advanced-level competency in the digital advertising industry. With this Digital Marketing program, you receive a free voucher for taking up the Facebook Blueprint Digital Marketing Associate program.

  • What should I expect from the Post Graduate Program in Digital Marketing?

    As a part of this PGP Digital Marketing Program, you will receive the following:

    • Job-ready skills in digital marketing and hands-on experience 
    • A Capstone project suitable for your portfolio to demonstrate your skills to employers
    • Purdue Post Graduate Program certification
    • Industry-recognized certificate from Simplilearn
    • Official membership to the Purdue Alumni Association 
    • Lifetime access to all core eLearning content created by Simplilearn 

  • What certificate will I receive after completion of this PGP in Digital Marketing?

    Upon successful completion of this PGP in Digital Marketing, you will be awarded a joint Post Graduate Program certification by Purdue University and Simplilearn.

  • Will any preparation material be provided as part of this Digital Marketing Program to help me get started?

    Once you pay the first installment of the program fee, you will get access to a preparatory course. You will have to go through these courses before taking the first class, which consists of 3-4 hours of self-paced learning content in the form of videos.

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They proactively engage students to assure they’re following the course path and to help enrich their learning experience—from class onboarding to project mentoring and job assistance.

  • What are the eligibility criteria to participate in the JobAssist program?

    To participate in the JobAssist program, you need to:

    • Have a bachelor's degree in any discipline with an average of 50% or higher marks
    • Successfully complete our Post Graduate Program in Digital Marketing and earn the certificate upon completion

  • What is covered under the 24/7 support promise?

    We offer 24/7 support through email, chat, and calls. We have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course.

  • What are the different roles in Digital Marketing?

    Digital Marketing is one of the fastest-growing career fields with a number of career opportunities like SEO Specialist, Digital Marketing Manager, Social Media Marketing Manager, PPC Specialist, and Content Marketing Specialist. Take our online marketing certification and become eligible for all these roles.

Post Graduate Program in Digital Marketing, Melbourne

Melbourne is Australia's cultural capital, famous for its music, art centers, museums, and the celebration and presentation of art. The Greater Melbourne area is 9992.5 km2 in size, with a population of roughly 4.96 million people. The City of Melbourne's municipality spans 37.7 km2 and is home to almost 184,000 people (as of 2020). Melbourne's GDP grew at a rate of 4%. 

Much of southern coastal Australia, from Melbourne to Adelaide and Perth, is part of the Mediterranean zone. It has many characteristics as the Warm Temperate Zone, except the rain, which falls mainly in the winter and is sparse in the summer. The winters are mild, with an average annual minimum temperature of 5°C.

Melbourne city is well-known for its numerous laneways, ethnic diversity, fantastic food options for all budgets, and incredible street art. It's also known for being the world's coffee capital and being regularly selected as the world's most livable city. The new Federation Square complex, with plazas, pubs, and restaurants along the Yarra River, is located in Melbourne's heart. Melbourne is famous for Melbourne Cricket Ground, the National Gallery of Victoria, and the World Heritage-listed Royal Exhibition Building. Some of the sites in Melbourne include:

  • Melbourne Zoo
  • Fed Square
  • Melbourne Museum
  • Luna Park Melbourne
  • Royal Exhibition Building
  • Great Ocean Road

Our Melbourne Correspondence / Mailing address

Simplilearn's Post Graduate Program in Digital Marketing, Melbourne

Level 28, 303 Collins St Melbourne VIC 3000 Australia

View Location
  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.