6-credit transfer for the Purdue Online MS in Communication program
Meta Exam Voucher worth $99; Expert sessions and AMAs by Meta Blueprint trainers
Attend sessions by the world’s leading experts like Mollie Spilman and Dorie Clark
Resume assistance, career mentoring, and job portal access: India and US only
This PG program in digital marketing in Melbourne gives students the opportunity to gain hands-on experience through virtual simulations and projects that closely resemble on-the-job tasks. Through our PG program in digital marketing in Melbourne, students will gain a thorough comprehension of digital marketing’s most widely used channels and tools.
Learn the practical aspects of SEO, SEM, Web Analytics and Social Media Marketing through tools and hands-on practice with this online marketing course. Get a certification from Purdue University and a free voucher for FB Blueprint certification.
You will work on multiple case studies, assignments, and projects in this online marketing course that will help make you a confident digital marketer. You get to fast track your career in the digital marketing field and become an expert by mastering the most in-demand skills, techniques and tools.
Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.
You will gain the basic skills and insights required to become a highly effective digital marketer that can generate a measurable impact on your company’s bottom line. This Digital Marketing Program also covers all these key skills of search engine optimization and how to incorporate SEO into an effective marketing strategy.
This digital marketing program includes Pay Per Click training, that will teach you to learn to develop and execute an advanced PPC strategy to drive results for your business and give you hands-on experience in managing paid marketing initiatives.
With this digital marketing program, you will get access to Web Analytics training that will give you a comprehensive understanding of critical elements of social media, web, mobile, and content analytics. Learn how to improve your organization’s ability to make highly informed business decisions based on data analytics.
This digital marketing program includes social media marketing that will convert you into an industry-ready social media marketer. Through this social media training, you will master all aspects of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.
Culminate your learning experience by demonstrating your new digital marketing skills with a hands-on, industry-relevant Capstone project. Bring the knowledge you have gained from every course together into one portfolio-worthy example of the skills you have acquired.
Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.
Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.
Understand the principles and concepts of brand management. It will help you build brands for companies, implement marketing strategies, plan and execute branding campaigns, and successfully manage them.
This Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies. Learn how to draft an email and develop expertise in creating effective advertisements and brand awareness, and building customer trust and loyalty.
Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with this Advanced Content Marketing Certification course.
Become an expert in using mobile as a means of marketing communications. Master the art of mobile advertising, responsive designs, and integrated social media marketing to become an industry-ready mobile marketer through this mobile marketing course.
Worldwide digital ad spending will reach USD 614.73 billion in 2020 as projected by eMarketer.
Expected new jobs in Digital Marketing
Companies prioritizing a digital-first approach
Growth in Social Media and Digital Marketing jobs
This PG in Digital Marketing Program caters to professionals from a variety of industries; the diversity of our students adds richness to class discussions and interactions.
The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Tell us a bit about yourself and why you want to do this program
An admission panel will shortlist candidates based on their application
Selected candidates can begin the program within 1-2 weeks
For admission to this PGP in Digital Marketing, candidates should have:
The admission fee for this Digital Marketing PG Program is A$ 3,209
We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.
Other Cohorts
Date
Time
Batch Type
12 Jul, 2022
13:30 AEST
16 Jul, 2022 - 27 Nov, 2022
13:30 - 17:30 AEST
Weekend (Sat - Sun)
From a birds-eye view, digital marketing is a marketing methodology that offers meaningful insights into consumer behavior. While traditional marketing was all about branding and impressions, digital marketing focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!
Both customers and businesses are moving online, forcing organizations of all sizes, to build more and more effective digital strategies. Due to the proliferation of online devices and access to digital media, there has been an outburst in the demand for digital marketing professionals, across business verticals and sectors, in all domains of marketing.
This Digital Marketing PG Program builds your expertise in the given field or domain. To add to that getting a certificate from a prestigious university, a world-renowned one like Purdue University is going to add stars to your CV. This digital marketing program also includes a capstone project and over 30 skills and tools that will make you job-ready the moment you graduate.
The Digital Marketing PG Program covers over 30 in-demand digital marketing tools, including, Semrush, Google keyword planner, google analytics, Moz, Spyfu, Facebook ads, Hootsuite, and many more.
This digital marketing post-graduation program will help you learn everything from basic fundamentals of digital marketing to advanced digital marketing techniques making you a master of all the domains of digital marketing from social media to performance marketing. Therefore you can either apply for digital marketing jobs like a marketing specialist, or choose the domain-specific role you like, for example, you can become an SEO analyst, a social media strategist, or a PPC specialist.
The following top online certifications are covered in this Digital Marketing PG Program:
To add on to that, you will also get masterclasses directly from the Purdue University faculty when you enroll for this digital marketing program.
Melbourne is Australia's cultural capital, famous for its music, art centers, museums, and the celebration and presentation of art. The Greater Melbourne area is 9992.5 km2 in size, with a population of roughly 4.96 million people. The City of Melbourne's municipality spans 37.7 km2 and is home to almost 184,000 people (as of 2020). Melbourne's GDP grew at a rate of 4%.
Much of southern coastal Australia, from Melbourne to Adelaide and Perth, is part of the Mediterranean zone. It has many characteristics as the Warm Temperate Zone, except the rain, which falls mainly in the winter and is sparse in the summer. The winters are mild, with an average annual minimum temperature of 5°C.
Melbourne city is well-known for its numerous laneways, ethnic diversity, fantastic food options for all budgets, and incredible street art. It's also known for being the world's coffee capital and being regularly selected as the world's most livable city. The new Federation Square complex, with plazas, pubs, and restaurants along the Yarra River, is located in Melbourne's heart. Melbourne is famous for Melbourne Cricket Ground, the National Gallery of Victoria, and the World Heritage-listed Royal Exhibition Building. Some of the sites in Melbourne include:
Level 28, 303 Collins St Melbourne VIC 3000 Australia