Post Graduate Program in Digital Marketing, Melbourne
Our PG program in digital marketing in Melbourne was created in collaboration with Purdue University. It aims to help individuals fast-track their digital marketing careers. Learn the latest tools, strategies, and practices in this comprehensive PG program in digital marketing in Melbourne
- Next Cohort starts 8 Dec, 2022
- Program Duration 6 months
- Learning Format Online Bootcamp
World’s #1 Online Bootcamp
9/10 of our learners achieve their learning objectives after successful course completion*
Why Join this Program
Purdue Advantage
6-credit transfer for the Purdue Online MS in Communication program
Meta Alignment
Meta Exam Voucher worth $99; Expert sessions and AMAs by Meta Blueprint trainers
Certificate Alignment
Course aligned with Hootsuite and SE Ranking certification
Job Assistance
Resume assistance, career mentoring, and job portal access: India and US only
Professional Digital Marketing Overview
This PG program in digital marketing in Melbourne gives students the opportunity to gain hands-on experience through virtual simulations and projects that closely resemble on-the-job tasks. Through our PG program in digital marketing in Melbourne, students will gain a thorough comprehension of digital marketing’s most widely used channels and tools.
Key Features
- Certificate from Simplilearn in collaboration with Purdue University
- Masterclasses delivered by Purdue faculty
- Meta Certified Digital Marketing Associate Exam Voucher worth USD $99
- Master sessions and Ask Me Anything sessions by Meta Blueprint Trainer
Professional Digital Marketing Advantage
Learn the practical aspects of SEO, SEM, Web Analytics and Social Media Marketing through tools and hands-on practice with this online marketing course. Get a certification from Purdue University and a free voucher for Meta Blueprint certification.
Partnering with Purdue University
- Certificate from Simplilearn in collaboration with Purdue University
- Become eligible to be part of the Purdue University Alumni Association
- Master Classes delivered by Purdue faculty
In collaboration with Meta
- Master sessions and Ask-Me-Anything sessions by Meta
- Free Meta Digital Marketing Associate Blueprint voucher worth $99
- Learn foundational advertising concepts on Facebook, Instagram, and Messenger
Simplilearn's Bootcamp: 8x more effective way of learning
Simplilearn's Bootcamp: 8x more effective way of learning
- Hands-on, applied projects and online labs
- Live virtual classrooms with self-paced online videos
- 24/7 learning support and access to learner forums and community
- Masterclasses from university faculty and top industry leaders
Professional Digital Marketing Details
You will work on multiple case studies, assignments, and projects in this online marketing course that will help make you a confident digital marketer. You get to fast track your career in the digital marketing field and become an expert by mastering the most in-demand skills, techniques and tools.
Learning Path
Kick start your learning journey in the Professional Certificate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.
You will gain the basic skills and insights required to become a highly effective digital marketer that can generate a measurable impact on your company’s bottom line. This Digital Marketing Program also covers all these key skills of search engine optimization and how to incorporate SEO into an effective marketing strategy.
This digital marketing program includes Pay Per Click training, that will teach you to learn to develop and execute an advanced PPC strategy to drive results for your business and give you hands-on experience in managing paid marketing initiatives.
With this digital marketing program, you will get access to Web Analytics training that will give you a comprehensive understanding of critical elements of social media, web, mobile, and content analytics. Learn how to improve your organization’s ability to make highly informed business decisions based on data analytics.
This digital marketing program includes social media marketing that will convert you into an industry-ready social media marketer. Through this social media training, you will master all aspects of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.
Culminate your learning experience by demonstrating your new digital marketing skills with a hands-on, industry-relevant Capstone project. Bring the knowledge you have gained from every course together into one portfolio-worthy example of the skills you have acquired.
Electives:
Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.
Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.
Understand the principles and concepts of brand management. It will help you build brands for companies, implement marketing strategies, plan and execute branding campaigns, and successfully manage them.
This Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies. Learn how to draft an email and develop expertise in creating effective advertisements and brand awareness, and building customer trust and loyalty.
Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with this Advanced Content Marketing Certification course.
Become an expert in using mobile as a means of marketing communications. Master the art of mobile advertising, responsive designs, and integrated social media marketing to become an industry-ready mobile marketer through this mobile marketing course.
Skills Covered
- Search Engine Optimization
- Content Marketing
- Web Analytics
- Keyword Management and Research
- Website Management and Optimization
- URL Management
Tools Covered
Case Studies and Projects
- Project 1
Air France Internet Marketing
[Harvard Case Study] Step into shoes of Senior VP of Media Contacts, to optimize search engine marketing for Air France to generate customer sales in a cost-effective manner
- Project 2
Marketing Transformation at Mastercard
[Harvard Case Study] Step into shoes of Mastercard's CMO, to how to integrate digital and social media to engage consumers and deliver commercial targets with help of marketing.
- Project 3
Managing Online Reviews on TripAdvisor
[Harvard Case Study] Analyze consumer motivations for sharing their opinions and experiences and hotels' approaches to dealing with the positive and the negative word of mouth.
- Project 4
Accor Strengthening the Brand with Digital Marketing
[Harvard Case Study] Overcome the challenges ensuing disruptive competition as Accor, the world's leading hotel operator enters online marketing space for travel reservations.
- Project 5
Yahoo Pricing Search Engine Advertising
[Harvard Case Study] Understand Yahoo's search engine advertising as one of the most important revenue sources. Look into pricing strategies and challenges associated with it
- Project 6
Capstone Project
Drive customer engagement and increase the number of likes of the Facebook page created in your domain in an effort to increase brand awareness and connect with your customers.
- Project 7
Keyword Research and Planning
Generate business and build a subscriber list by analyzing your competitor and planning your website design, auditing, and inbound links.
- Project 8
Ad Creation and Audience Targeting
Create campaigns, ad groups, and ads for your product or service with relevant keywords, and then build a Unique Selling Proposition (USP) for your offerings.
- Project 9
Ad Creation and Audience Targeting
Utilize digital analytics to drive a continual improvement of the online experience that your customers and potential customers have.
- Project 10
Social Media Strategy
Create and optimize social media campaigns by learning how and when to trigger additional boosts or efforts from converged media.
- Project 11
Brand Assessment
Unravel the key aspects of a brand to identify its positioning and target audience, and consequently bring out its target audience, persona and story.
- Project 12
Email Campaigning
Identify your customers and design an email campaign for promoting your products and services.
- Project 13
Content Marketing
Launch a new content marketing initiative by following customer intent instead of demographics and targeting key influencers.
- Project 14
Mobile Marketing
Create a marketing plan to acquire customers through the mobile channel, incorporating mobile calls to action in your marketing materials.
Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.
Program Advisors and Trainers
Program Advisors
Jinsuh Lee
Clinical Assistant Professor of Management, Purdue UniversityJinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics
Bradd Geddes
Expert PPC Marketer, Founder of Certified Knowledge, AuthorBrad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.
Matt Bailey
Expert Internet Marketer, President of SiteLogic, AuthorMatt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences and is one of the conference’s highest-rated speakers.
Program Trainers
Bernadette D Chambers
20+ years of experienceInstructor Senior Analyst
Jayant Nandan
20 years of experienceDigital Marketing Trainer
Marc Campman
35+ years of experienceSocial Media Playmaker
CM Manjunath
6+ years of experienceDigital Marketing Trainer
Sachin Sehgal
8+ years of experienceDigital Marketing Instructor
Pranav Parekh
11+ years of experienceDigital Marketing Trainer
Become a Digital Marketer
Worldwide digital ad spending will reach USD 614.73 billion in 2020 as projected by eMarketer.
50000+Expected new jobs in Digital Marketing
44%Companies prioritizing a digital-first approach
52%Growth in Social Media and Digital Marketing jobs
Hiring Companies
Batch Profile
This Digital Marketing Program caters to professionals from a variety of industries; the diversity of our students adds richness to class discussions and interactions.
- The class consists of learners from excellent organizations and diverse industriesIndustryInformation Technology - 37%BFSI - 19%Consulting - 12%Others - 32%Companies
Learner Reviews
Admission Details
Application Process
The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Submit Application
Tell us a bit about yourself and why you want to do this program
Application Review
An admission panel will shortlist candidates based on their application
Admission
Selected candidates can begin the program within 1-2 weeks
Eligibility Criteria
For admission to this PCP in Digital Marketing, candidates should have:
Admission Fee & Financing
The admission fee for this Digital Marketing Program is A$ 2,549
Financing Options
We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.
Apply Now
Program Benefits
- Receive a joint Purdue-Simplilearn certification
- Become eligible for Purdue University Alumni Association
- Masterclasses delivered by Purdue faculty
- Rigorous curriculum designed by industry experts
- Complete this certification program while you work
Program Cohorts
Next Cohort
Professional Digital Marketing FAQs
What is Digital Marketing?
From a birds-eye view, digital marketing is a marketing methodology that offers meaningful insights into consumer behavior. While traditional marketing was all about branding and impressions, digital marketing focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!
Why use Digital Marketing?
Both customers and businesses are moving online, forcing organizations of all sizes, to build more and more effective digital strategies. Due to the proliferation of online devices and access to digital media, there has been an outburst in the demand for digital marketing professionals, across business verticals and sectors, in all domains of marketing.
What are the benefits of this Professional Certificate Program in Digital Marketing?
This Professional Certificate Program in Digital Marketing builds your expertise in the given field or domain. To add to that getting a certificate from a prestigious university, a world-renowned one like Purdue University is going to add stars to your CV. This digital marketing program also includes a capstone project and over 30 skills and tools that will make you job-ready the moment you graduate.
What are some of the popular Digital Marketing tools covered in this Digital Marketing Program?
The Professional Certificate Program in Digital Marketing covers over 30 in-demand digital marketing tools, including, Semrush, Google keyword planner, google analytics, Moz, Spyfu, Facebook ads, Hootsuite, and many more.
What are the various roles that can be applied after completing this Professional Certificate Program in Digital Marketing?
This digital marketing professional certificate program will help you learn everything from basic fundamentals of digital marketing to advanced digital marketing techniques making you a master of all the domains of digital marketing from social media to performance marketing. Therefore you can either apply for digital marketing jobs like a marketing specialist, or choose the domain-specific role you like, for example, you can become an SEO analyst, a social media strategist, or a PPC specialist.
What are some of the top online certifications included in this Professional Certificate Program in Digital Marketing?
The following top online certifications are covered in this Professional Certificate Program in Digital Marketing:
- Fundamentals of Digital Marketing and SEO
- Pay Per Click(PPC)
- Web Analytics
- Social Media Marketing
- Brand Management
To add on to that, you will also get masterclasses directly from the Purdue University faculty when you enroll for this digital marketing program.
Post Graduate Program in Digital Marketing, Melbourne
Melbourne is Australia's cultural capital, famous for its music, art centers, museums, and the celebration and presentation of art. The Greater Melbourne area is 9992.5 km2 in size, with a population of roughly 4.96 million people. The City of Melbourne's municipality spans 37.7 km2 and is home to almost 184,000 people (as of 2020). Melbourne's GDP grew at a rate of 4%.
Much of southern coastal Australia, from Melbourne to Adelaide and Perth, is part of the Mediterranean zone. It has many characteristics as the Warm Temperate Zone, except the rain, which falls mainly in the winter and is sparse in the summer. The winters are mild, with an average annual minimum temperature of 5°C.
Melbourne city is well-known for its numerous laneways, ethnic diversity, fantastic food options for all budgets, and incredible street art. It's also known for being the world's coffee capital and being regularly selected as the world's most livable city. The new Federation Square complex, with plazas, pubs, and restaurants along the Yarra River, is located in Melbourne's heart. Melbourne is famous for Melbourne Cricket Ground, the National Gallery of Victoria, and the World Heritage-listed Royal Exhibition Building. Some of the sites in Melbourne include:
- Melbourne Zoo
- Fed Square
- Melbourne Museum
- Luna Park Melbourne
- Royal Exhibition Building
- Great Ocean Road
Our Melbourne Correspondence / Mailing address
Simplilearn's Post Graduate Program in Digital Marketing, Melbourne
Level 28, 303 Collins St Melbourne VIC 3000 Australia
Find Digital Marketing Programs in Melbourne
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- *According to Simplilearn survey conducted and subject to terms & conditions with Ernst & Young LLP (EY) as Process Advisors