Post Graduate Program in Digital Marketing, Melbourne

Digital Marketing Program FAQs

• What is Digital Marketing?

  From a birds-eye view, digital marketing is a marketing methodology that offers meaningful insights into consumer behavior. While traditional marketing was all about branding and impressions, digital marketing focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!

• Why use Digital Marketing?

  Both customers and businesses are moving online, forcing organizations of all sizes, to build more and more effective digital strategies. Due to the proliferation of online devices and access to digital media, there has been an outburst in the demand for digital marketing professionals, across business verticals and sectors, in all domains of marketing.

• What are the benefits of this Digital Marketing Program?

  This Digital Marketing Program builds your expertise in the given field or domain. To add to that getting a certificate from a prestigious university, a world-renowned one like Purdue University is going to add stars to your CV. This digital marketing program also includes a capstone project and over 30 skills and tools that will make you job-ready the moment you graduate.

• What are some of the popular Digital Marketing tools covered in this Online Marketing program?

  The Digital Marketing program covers over 30 in-demand digital marketing tools, including, semrush, google keyword planner, google analytics, moz, spyfu, facebook ads, hootsuite and many more.

• What are the various roles that can be applied after completing this Digital Marketing Program?

  This digital marketing program will help you learn everything from basic fundamentals of digital marketing to advanced digital marketing techniques making you a master of all the domains of digital marketing from social media to performance marketing. Therefore you can either apply for digital marketing jobs like a marketing specialist, or choose the domain-specific role you like, for example, you can become an SEO analyst, a social media strategist, or a PPC specialist.

• What are some of the top online certifications included in this Digital Marketing Program?

  The following top online certifications are covered in this Digital Marketing program:

  • Fundamentals of Digital Marketing and SEO
  • Pay Per Click(PPC)
  • Web Analytics
  • Social Media Marketing
  • Brand Management

  To add on to that, you will also get masterclasses directly from the Purdue University faculty when you enroll for this digital marketing program.

• Is there any financial aid provided for this Digital Marketing Program in Melbourne?

  To ensure money is not a barrier in the path of learning, we offer various financing options to help ensure that this certification program is financially manageable. Please refer to our “Admissions Fee and Financing” section for more details.
   
   

• Who are the instructors for this Digital Marketing Program in Melbourne and how are they selected?

  Our highly qualified instructors are industry experts with years of relevant industry experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain part of our faculty.  In addition, masterclasses will be taught by the permanent faculty of Purdue University, each of whom has substantial industry experience.

• I am not able to access the Digital Marketing Program in Melbourne. Who can help me?

  Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
   

• If I want to cancel my enrollment from this Digital Marketing Program in Melbourne, can I get a refund?

  Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.

  
  * Disclaimer
  This digital marketing program is offered on a non-credit basis and is not transferable to a degree.

• What important skills are covered in this Digital Marketing Program in Melbourne?

  You will learn some of the most in-demand skills during this digital marketing program, including, web analytics, website management, and optimization, search psychology and language targeting, content marketing, PPC strategy, ad testing and extensions, and more. Not just that, you also get to attend masterclasses from the top faculty at Purdue University.

• What is the total duration of this Digital Marketing Program in Melbourne?

  You will have to dedicate 6 months (at 5-10 hours/week) to complete this digital marketing program!

• Do you provide practice tests as part of this Digital Marketing Program in Melbourne?

  Below mentioned are some of the practice tests you can look into:

  • SEO Online MCQ Practice Test
  • Advanced Social Media Questions Free Practice Test
  • Advanced PPC Exam Questions Free Practice Test
  • Email Marketing Questions Free Practice Test

• What are the eligibility criteria for this Post Graduate Program in Digital Marketing in partnership with Purdue University?

  For admission to this Online Marketing Certification Course, candidates must possess one of the first two criteria:

  1. A bachelor's degree in any discipline 
  2. At least 2 years of experience
  3. Marketing or non-marketing background

• What is the admission process for this Post Graduate in Digital Marketing Program in Partnership with Purdue University?

  The admission process for this digital marketing program consists of three simple steps:

  • All interested candidates are required to apply through the online application form.
  • An admission panel will shortlist the candidates based on their application.
  • An offer of admission will be made to the selected candidates and is accepted by the candidates by paying the program fee.
     

• What is Facebook Blueprint certification?

  Facebook Blueprint is one of the top and most popular Digital Marketing certifications globally, and proof of advanced-level competency in the digital advertising industry. With this Digital Marketing program, you receive a free voucher for taking up the Facebook Blueprint Digital Marketing Associate program.

• What should I expect from the Post Graduate Program in Digital Marketing?

  As a part of this Digital Marketing Program, you will receive the following:

  • Job-ready skills in digital marketing and hands-on experience 
  • A Capstone project suitable for your portfolio to demonstrate your skills to employers
  • Purdue Post Graduate Program certification
  • Industry-recognized certificate from Simplilearn
  • Official membership to the Purdue Alumni Association 
  • Lifetime access to all core eLearning content created by Simplilearn 

• What certificate will I receive after completion of this Online Marketing Course?

  Upon successful completion of this Online Marketing Certification Course, you will be awarded a joint Post Graduate Program certification by Purdue University and Simplilearn.

• What is the Mimic Pro Simulation included in the Digital Marketing Program?

  The Mimic Pro simulations included in our program provide you with the opportunity to step into the shoes of the digital marketing manager of an e-commerce company. The simulations, powered by real-world Google data, will enable you to run digital marketing experiments, create virtual search engine marketing campaigns, conceptualize landing pages and email campaigns, and perform a variety of other marketing tasks using virtual money.

• Will any preparation material be provided as part of this Digital Marketing program to help me get started?

  Once you pay the first installment of the program fee, you will get access to a preparatory course. You will have to go through these courses before taking the first class, which consists of 3-4 hours of self-paced learning content in the form of videos.

• What is Global Teaching Assistance?

  Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They proactively engage students to assure they’re following the course path and to help enrich their learning experience—from class onboarding to project mentoring and job assistance.
   

• What are the eligibility criteria to participate in the JobAssist program?

  To participate in the JobAssist program, you need to:

  • Have a bachelor's degree in any discipline with an average of 50% or higher marks
  • Successfully complete our Post Graduate Program in Digital Marketing and earn the certificate upon completion
     

• What is covered under the 24/7 support promise?

  We offer 24/7 support through email, chat, and calls. We have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course.