• Next Cohort starts 3 Oct, 2022
  • Program Duration 6 months
  • Learning Format Online Bootcamp

Why Join this Program

Purdue’s Academic Excellence

Digital Marketing Certificate from Simplilearn and Purdue

Meta Alignment

Meta Certified Digital Marketing Associate Exam Voucher worth USD $99

Plethora of Opportunities

91% of businesses uses social media for marketing

Job Assistance

Resume assistance, career mentoring, and job portal access

FOR ENTERPRISE

Looking to enroll your employees into this program ?

Program Overview

Reimagine digital marketing strategies for a business to boost engagement and attract customers. This Digital Marketing Bootcamp will give you insights into Digital Marketing and the necessary skills to apply to your workplace through a blend of self-paced videos, live workshops, and hands-on projects, regardless of your job function or background.

Key Features

  • Digital Marketing Bootcamp certificate from Purdue and Simplilearn
  • Become eligible for Purdue University Alumni Association membership
  • Masterclasses delivered by top Purdue instructors
  • Meta Certified Digital Marketing Associate Exam Voucher worth USD $99
  • Hands-on training with several industry-relevant projects
  • 8X higher live interaction with live online classes by industry experts
  • Simplilearn Career Service helps you get noticed by top hiring companies
  • Course aligned with Hootsuite and SE Ranking certification

Digital Marketing Bootcamp Advantage

Experience this online Bootcamp from world-class instructors in this immersive Digital Marketing Bootcamp. Become a Digital Marketing expert by mastering the most in-demand skills, techniques and tools.

  • Purdue Certificate

    Partnering with Purdue University

    • Digital Marketing Bootcamp certificate from Purdue and Simplilearn
    • Eligibility for membership in the Purdue University Alumni Association
    • Masterclasses delivered by top Purdue instructors

Simplilearn's Bootcamp: 8x more effective way of learning

Simplilearn's Bootcamp: 8x more effective way of learning

  • Hands-on, applied projects and online labs
  • Live virtual classrooms with self-paced online videos
  • 24/7 learning support and access to learner forums and community
  • Masterclasses from university faculty and top industry leaders
Simplilearn's Bootcamp: 8x more effective way of learning

Program Details

Fast track your career with this immersive Digital Marketing Bootcamp. Learn the fundamentals of digital marketing in this course and work with tools like Google Analytics, Mozbar, Ahrefs, Similarweb, SEMRush, Keyword Planner, and YouTube Analytics.

Learning Path

  • Orientation Session for Purdue Digital Marketing Bootcamp

  • Through this Digital Marketing Bootcamp, you can start your journey towards reinventing digital marketing methods for a firm to increase engagement and win clients. Develop the knowledge, abilities, and digital expertise necessary to succeed as a high-performance digital marketer.

  • Understand SEO optimization, keyword management & research, on-page & off-page optimization, link building techniques, website asset optimization, and SEO analytics to better optimize your digital properties for potential clients.

  • In this Digital Marketing course, you can become an expert in search engine marketing. Learn how to use many components of search engine marketing effectively, such as pay-per-click, Google Ads, paid advertising services, keyword research, and more.

  • With the help of this Digital Marketing course, you can become an expert in social media marketing. Excel in the various social media marketing platforms, including Facebook, Twitter, LinkedIn, and Instagram Marketing.

  • In this Digital Marketing Bootcamp, you will gain a deep understanding of email and content marketing concepts and learn how to plan and execute content and email marketing strategies to produce stunning content more quickly and effectively.

  • Become a job-ready mobile marketer by taking this mobile marketing course and mastering the art of mobile advertising, responsive designs, and integrated social media marketing. Improve your organization's capacity to make wise business decisions by leveraging the market intelligence created by user activity in the web analytics course.

  • In the web analytics course, hone the market intelligence generated by user behavior, and improve your organization’s ability to make informed business decisions.

  • Through this Digital Marketing course, you will become well-versed in conversion optimization. Gain a solid understanding of online marketing by learning how to apply an efficient framework to turn website traffic into sales leads.

  • Use the knowledge you've gained in this Bootcamp by applying it to industries including travel, banking & financial services, FMCG, and restaurants with the help of the digital marketing capstone project. With focused mentoring sessions, learn to address a genuine issue relevant to your industry.

Electives:
  • Attend online interactive masterclasses delivered by Purdue University faculty and get insights about advancements in the digital marketing field. Understand why it has become essential for any organization to understand and implement these skills to scale up.

  • Attend online interactive master sessions by Meta Blueprint trainers and get insights about the latest trends in the digital marketing field.

Skills Covered

  • Digital Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Web Analytics
  • Conversion Optimization

Tools Covered

Facebook AdsHootsuiteGoogle AdssemrushAhrefYouTube AnalyticsYoutube AdvertisingInstagram AdsLinkedIn AdsSimilarWebGoogle Keyword PlannerGoogle Search ConsoleGoogle OptimizeTwitter AdsBufferSeoptimerUbersuggestMozbarMailchimpQR Code Generator

Capstone Project

  • Project 1

    Travel

    Design on-page and off-page tactics for an online travel agency, and engage in a practical SEO exercise.

  • Project 2

    Banking and Financial Services

    For a BFSI client, create a Google advertising campaign and use search campaigns to increase traffic.

  • Project 3

    FMCG Brand

    Create a Facebook ad campaign strategy for a brand and conduct the campaign to raise brand awareness. Create an advertising campaign from scratch on Facebook and Instagram.

  • Project 4

    Hospitality

    Create a content calendar, a content marketing strategy, and an email marketing plan to engage with the appropriate stakeholders for a newly launched restaurant.

Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.

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Program Advisors

  • Jinsuh Lee

    Jinsuh Lee

    Clinical Assistant Professor of Management, Purdue University

    Jinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics

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Career Support

Simplilearn Career Assistance

Simplilearn’s Career Assist program, offered in partnership with Talent Inc, is a service to help you to be career ready for the workforce and land your dream job in U.S. markets.
One-on-one Interview Service by TopInterview

One-on-one Interview Service by TopInterview

Get a Resume Makeover from TopResume

Get a Resume Makeover from TopResume

Reach numerous employers with ResumeRabbit

Reach numerous employers with ResumeRabbit

Complete Candidate Confidentiality Assured

Complete Candidate Confidentiality Assured

Become a Digital Marketer

The global digital advertising and marketing market is projected to reach $786.2 billion by 2026.

Job Icon50000+

Expected new jobs in Digital Marketing

Source: Indeed
Job Icon44%

Companies prioritizing a digital-first approach

Source: Forbes
Job Icon52%

Growth in Social Media and Digital Marketing jobs

Source: LinkedIn

Batch Profile

This program caters to working professionals from a variety of industries and backgrounds; the diversity of our students adds richness to class discussions and interactions.

  • The class consists of learners from excellent organizations and diverse industries
    Industry
    Information Technology - 37%BFSI - 19%Consulting - 12%Other - 32%
    Companies
     course learners from American Express, Washington
     course learners from Accenture, Washington
     course learners from Amazon, Washington
     course learners from Hewlett-Packard, Washington
     course learners from Nvidia, Washington
     course learners from LinkedIn, Washington
     course learners from Microsoft, Washington
     course learners from Bank of America, Washington

Admission Details

Application Process

The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.

STEP 1

Submit Application

Tell us a bit about yourself and why you want to do this program

STEP 2

Application Review

An admission panel will shortlist candidates based on their application

STEP 3

Admission

Selected candidates can begin the program within 1-2 weeks

Eligibility Criteria

For admission to this Digital Marketing Bootcamp, candidates:

At least 18 years of age and have a High School Diploma or equivalent.
Are not required to have prior work experience
Marketing background is not required

Admission Fee & Financing

The admission fee for this program is $ 8,000

Financing Options

We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.

Pay in Installments

You can pay monthly installments for Post Graduate Programs using Splitit, Affirm or ClimbCredit payment option with low APR and no hidden fees.

AffirmClimbCredit

Other Financing Options

We provide the following options for one-time payment

  • Credit Card
  • Paypal

$ 8,000

Apply Now

Program Benefits

  • Program completion certificate from Purdue University
  • Purdue University Alumni Association membership
  • Complete this Digital Marketing Bootcamp while you work
  • Rigorous curriculum designed by industry experts
  • Active recruiters include: Amazon, Google, Microsoft, etc.

Program Cohorts

Next Cohort

    • Date

      Time

      Batch Type

    • Program Induction

      3 Oct, 2022

      08:30 CDT

    • Regular Classes

      28 Oct, 2022 - 9 Apr, 2023

      08:30 - 10:30 CDT

      Weekend (Fri - Sun)

Other Cohorts

    • Date

      Time

      Batch Type

    • Program Induction

      7 Nov, 2022

      07:30 CST

    • Regular Classes

      20 Jan, 2023 - 17 Jun, 2023

      08:00 - 10:00 CST

      Weekend (Fri - Sun)

Got questions regarding upcoming cohort dates?

FAQs

  • What are the eligibility criteria for this Digital Marketing Bootcamp from Purdue University?

    For admission to this online Digital Marketing Bootcamp, candidates should meet any of the following criteria:

    • 0-2 years of work experience
    • A bachelor’s degree in any discipline
    • Marketing background is not required
       

  • What is the admission process for this Digital Marketing Bootcamp from Purdue University?

    The admission process for this Digital Marketing Bootcamp consists of three simple steps:

    • All interested candidates are required to apply through the online application form
    • An admissions panel will shortlist candidates based on their application
    • An offer of admission will be made to the selected candidates, which can then be accepted by the candidate by paying the program fee
       

  • Is there any financial aid provided?

    To ensure money is not a limiting factor in learning, we offer various financing options to help make this Digital Marketing Bootcamp financially manageable. For more details, please refer to our "Admissions Fee and Financing" section.

  • What should I expect from this Digital Marketing Bootcamp?

    As a part of this Digital Marketing Bootcamp,  you will receive the following:

    • Digital Marketing Bootcamp certificate from Purdue and Simplilearn
    • Become eligible for Purdue University Alumni Association membership
    • Masterclasses delivered by top Purdue instructors
    • Meta Certified Digital Marketing Associate Exam Voucher worth USD $99
    • Master sessions and Ask Me Anything sessions by Meta Blueprint Trainer
    • Knowledge to explore 30,000+ job opportunities in Digital Marketing in the US
    • Hands-on training with several industry-relevant projects
    • Simplilearn Career Service helps you get noticed by top hiring companies


     

  • What certificate will I receive?

    Upon successful completion of this Digital Marketing Bootcamp, you will be awarded a certificate from Simplilearn in collaboration with Purdue University and industry-recognized certification from Simplilearn for relevant courses in the learning path.  
     

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts here to help you get certified in Digital Marketing on your first attempt. They proactively engage with students to ensure adherence to the learning path—helping to enrich the learning experience from class onboarding to project mentoring to career assistance.
     

  • Who are the instructors in this Digital Marketing Bootcamp, and how are they selected?

    Our highly-qualified instructors are industry experts with years of relevant industry experience. Each of them undergo a rigorous selection process, including profile screening, technical evaluation, and a training demo evaluation before getting certified to train for us. We ensure that only those trainers with a high alumni rating remain part of our faculty.
     

  • I am not able to access the online Digital Marketing Bootcamp. Who can help me?

    Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
     

  • What is covered under the 24/7 Support guarantee?

    We offer 24/7 support through email, chat, and calls through our dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completing this program   
     

  • If I want to cancel my enrollment in this Digital Marketing Bootcamp, can I get a refund?

    Once you've made the partial or full payment, refunds will not be available.
     

  • Is this bootcamp really 100% online? Do I need to attend any classes in person?

    There is no need to physically attend a classroom because this bootcamp is entirely online. You can access your lectures, readings, and assignments online or on a mobile device at any time and from any location.
     

  • What is the Hootsuite Platform Training course and how will I earn its Certificate?

    We partnered with the Hootsuite Academy team to include the Hootsuite Platform Training course as part of the Simpliearn Digital Marketing Course. In this module, you’ll develop the skills to use core Hootsuite products to their full potential, boosting the impact of your social media efforts, driving results, and proving your ROI.

    Once you've completed the Hootsuite Platform Training, you'll be ready to take the exam on the Hootsuite Academy website to become a Hootsuite Certified Professional. As a Simplilearn student, you'll get 50% off on this industry-recognized credential! Get certified for 50% off.

  • What is SE Ranking platform access and how can I avail it?

    As a part of this digital marketing bootcamp, you will get free access to the SE Ranking platform for the validity of 1-year. Once you complete the Search Engine Optimization module (the second module) of the Digital Marketing Training program, you will get an exclusive promo code from Simplilearn to access the platform

Post Graduate Program in Digital Marketing, Washington

Lying in the Northwest Pacific region, Washington is a state in the US with a 76.1 lakh population. The state scatters over an area of 71,298 sq km with 520m elevation. Washington enjoys warm summers and cool winters with western winds as an impact on the Pacific Ocean. 

The robust economy of Washington makes it an excellent place for graduates, professionals, and entrepreneurs to work and live in Washington. By registering for PGP digital marketing certification program in Washington, many professionals get hired by top companies in Washington. With the best economic status, the GDP of Washington stands high at $ 651,107 million, and $ 84,504 is the per capita GDP. 

Washington is evergreen and outstanding state that has masses of visitors each year. Apart from tourists, entrepreneurs, marketers, professionals, students, and job seekers, visit Washington to escalate their career path. Many job aspirants opt for the PGP digital marketing certification program in Washington, for better job opportunities in Washington. There are few must-visit places in Washington, such as: 

Our Washington Correspondence / Mailing address

Simplilearn's Post Graduate Program in Digital Marketing, Washington

1300 I Street NW, Suite 400E Washington, DC 20005 United States

View Location
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