• Program Duration 5 months
  • Learning Format Self-Paced Learning

Why Join this Program

IMT Ghaziabad Advantage

IMT Ghaziabad Advantage

IMT Ghaziabad Certificate and Associate Alumni Membership + Live classes by IMT faculty

Meta Alignment

Meta Alignment

Meta Exam Voucher worth $99; Expert sessions and AMAs by Meta Blueprint trainers

Live Industry Expert Sessions

Live Industry Expert Sessions

Live Sessions by Top Digital Marketing Experts from Schneider Electric, LEAD School

Job Assistance

Job Assistance

Resume assistance, career mentoring, and job portal access

FOR ENTERPRISE

Looking to enroll your employees into this program ?

Fast-track Your Career

After completing the course, Simplilearn learners have made successful career transitions, boosted career growth, and got salary hikes.

Program Impact

Maximum Salary Hike

300%

Open Jobs in the Market

50,000+

Industry Average Salary

₹ 7.25 L

Companies Our Learners Are From

Program Overview

The Digital Marketing Course in Bangalore by IMT Ghaziabad grooms you to become a Digital Marketing expert through a comprehensive curriculum exploring all the different facets of digital marketing. It trains you on the latest digital marketing tools, and how to apply them for maximum results.

Key Features

  • Digital Marketing certificate from IMT Ghaziabad
  • IMT Ghaziabad Associate Alumni status
  • Live classes delivered by IMT faculty and Simplilearn industry experts
  • Meta Certified Digital Marketing Associate Exam Voucher worth USD $99
  • Master sessions and Ask Me Anything sessions by Meta Blueprint Trainer
  • Capstone projects from 5 domains and 25+ hands-on course end projects
  • Live Masterclasses delivered by Top Marketing Industry Experts from Schneider Electric, LEAD School
  • Simplilearn's JobAssist helps you get noticed by top hiring companies
  • Get Access to Meta Business Coach

Post Graduate Program Advantage

This Digital Marketing program leverages IMT Ghaziabad’s academic excellence and Simplilearn’s unique bootcamp approach.

  • IMT G Professional Certificate

    Collaborating with IMT Ghaziabad

    • Professional Digital Marketing certificate from IMT Ghaziabad
    • IMT Ghaziabad Associate Alumni status
    • Live classes and interaction with IMT’s top faculty
  • Meta Blueprint

    In collaboration with Meta

    • Master sessions and Ask Me Anything sessions by Meta Blueprint Trainer
    • Free Meta Certified Digital Marketing Associate voucher worth $99
    • Learn foundational advertising concepts on Facebook, Instagram, and Messenger

Simplilearn's Bootcamp: 8x more effective way of learning

Simplilearn's Bootcamp: 8x more effective way of learning

  • Hands-on, applied projects and online labs
  • Live virtual classrooms with self-paced online videos
  • 24/7 learning support and access to learner forums and community
  • Masterclasses from university faculty and top industry leaders
Simplilearn's Bootcamp: 8x more effective way of learning

Program Details

Explore different concepts of Digital Marketing like Search Engine Optimization (SEO), Social Media, Pay-Per-Click (PPC), Website Conversion Optimization, Web Analytics, Marketing Analytics, Content, Email and Mobile Marketing in this course.

Learning Path

  • Get started with the Digital Marketing Professional Certificate program with IMT Ghaziabad and Simplilearn. Kickstart your professional digital marketing journey with a foundational course.

  • Begin your journey towards reinventing digital marketing strategies for a business to get better engagement and attract customers through this course. Learn the skills, insights, and digital know-how to become a high-performance digital marketer.

  • Increase your online visibility with our advanced SEO course. Explore the different facets of SEO and learn topics like SEO optimization, keyword management, and research, on-page and off-page optimization, link building, URL building, and SEO analytics to increase engagement for your business.

  • This Pay-Per-Click course will show you how you can develop and execute an advanced PPC strategy that will drive results for the businesses you are representing. Also get hands-on experience in managing paid marketing initiatives.

  • Become a social media marketing expert with help of this course. Master the various aspects of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.

  • Study online user behavior and activities to generate valuable marketing intelligence with this web analytics course. This course will help you improve your organization’s ability to make highly-informed business decisions based on data analytics.

  • This course introduces you to the essentials of analyzing unstructured social media data and its applications in marketing and managerial decision-making. You will learn to make use of social media text and network data to understand consumer behaviour, sentiment, and attitude. It will also provide an initial foundation for pursuing your career in the analytics and data science domains, in addition to its application in the digital marketing domain.

  • The Digital Marketing Capstone project will give you an opportunity to implement the concepts and skills you learned in the Professional Certificate in Digital Marketing. Through dedicated mentoring sessions from IMT Ghaziabad faculty, you’ll learn how to solve real-world, industry-aligned case studies.

Electives:
  • Understand the principles and concepts of brand management. It will help you build brands for companies, implement marketing strategies, plan and execute branding campaigns, and successfully manage them.

  • Become an expert in using mobile as a means of marketing communications. Master the art of mobile advertising, responsive designs, and integrated social media marketing to become an industry-ready mobile marketer through this mobile marketing course.

  • Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.

  • Become an expert in conversion optimization through this Advanced Website Conversion Rate Optimization Certification Training course. Learn how you can use an effective framework to help convert your website’s visitors into sales leads and gain a firm understanding of online marketing.

  • Attend this online interactive industry master class to gain insights about Digital Marketing Trends advancements from top Digital Marketing Industry Experts.

Skills Covered

  • Digital Marketing
  • Search Engine Optimization
  • Pay Per Click
  • Content Marketing
  • Marketing Analytics
  • Keyword Research
  • Onpage Optimization
  • Offpage Optimization
  • Social Media Marketing
  • YouTube Marketing
  • Facebook Marketing
  • Mobile Marketing

Tools Covered

Google AdsGoogle Ads ManagerGoogle Keyword PlannerGoogle Tag ManagerGoogle TrendsLinkedInLinkedIn AdsRavenSE RankingsemrushTwitter AdsYouTubeYoutube AdvertisingYouTube AnalyticsBing Ads MangagerTwitterFacebookFacebook AdsFacebook InsightsFeng-GUI

CASE STUDIES

  • Project 1

    Tech with a Side of Pizza How Dominos Rose to the Top

    [Harvard Case Study] In 2020, as much of the world remained in lockdown learn how Domino's become the world's leading restaurant.

    Tech with a Side of Pizza How Dominos Rose to the Top
  • Project 2

    Volkswagen India Das Auto Digitally

    [Harvard Case Study] Learn how Volkswagen India became the buzziest brand online and increased its brand awareness with digital marketing.

    Volkswagen India Das Auto Digitally
  • Project 3

    GiveIndia On the Net for a Cause

    [Harvard Case Study] Create a strategic approach for social media communication for GiveIndia, a web-based donation platform.

    GiveIndia On the Net for a Cause
  • Project 4

    Enhancing Visitor Experience at ISKCON Using Text Analytics

    [Harvard Case Study] Step into shoes of Division Head, Information Technology at ISKCON to understand the visitor feedback to improve the visitor experience at ISKCON.

    Enhancing Visitor Experience at ISKCON Using Text Analytics
  • Project 5

    Tech Talk Creating a Social Media Strategy

    [Harvard Case Study] Step into shoes of co-founder of Tech Talk and develop a growth strategy to create a larger social media presence to in order to increase traffic.

  • Project 6

    Measuring ROI on Sponsored Search Ads

    [Harvard Case Study] Perform ROI analysis in this scenario based case study on Sponsored Search Ads.

  • Project 7

    Capstone Project

    Choose one of the domains to create a Facebook page and drive customer engagement and increase the number of likes in an effort to increase brand awareness.

Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.

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Program Advisors

  • Prof. Sandip Mukhopadhyay (Program Director)

    Prof. Sandip Mukhopadhyay (Program Director)

    Associate Professor- Marketing Management, IMT Ghaziabad

     Sandip Mukhopadhyay received his FPM from MDI, Gurgaon and MBA from IIM-Calcutta, India. His research interests include digital platforms and ecosystems, application of analytics in marketing and sales, and marketing of technology.

  • Prof. Bindu Gupta (Program Director)

    Prof. Bindu Gupta (Program Director)

    Professor- OB & HRM, IMT Ghaziabad

    Dr. Bindu Gupta, Professor of OB and HRM at IMT Ghaziabad has more than 20 years of experience in teaching, research, and training. She has conducted training programs in conflict management, digital leadership, change management, etc., for organizations such as Maruti, NHPC, NTPC, ONGC.

  • Prof. Subhojit Sengupta

    Prof. Subhojit Sengupta

    Faculty of Marketing, IMT Ghaziabad

    Prof. Subhojit is a Ph.D. from Vinod Gupta School of Management, Indian Institute of Technology, Kharagpur. He specializes in Marketing and has been teaching various marketing subjects, including Digital Marketing, at IMT to
    PGDM and PGDM ExP. 

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Career Support

Simplilearn JobAssist Program

Simplilearn Job Assist program is an India Specific Offering in partnership with IIMJobs.The Program offers extended support to certified learners to land their dream jobs.
IIMJobs Pro-Membership of 6 months for free

IIMJobs Pro-Membership of 6 months for free

Resume building assistance to create a powerful resume

Resume building assistance to create a powerful resume

Spotlight on IIMJobs for highlighting your profile to recruiters

Spotlight on IIMJobs for highlighting your profile to recruiters

Become a Digital Marketer

The Indian digital ad spend is set to reach INR 539 billion by 2024

Job Icon50000+

Expected new jobs in Digital Marketing

Source: Indeed
Job Icon44%

Companies prioritizing a digital-first approach

Source: Forbes
Job Icon52%

Growth in Social Media and Digital Marketing jobs

Source: LinkedIn

Batch Profile

This program caters to full-time employees from a variety of industries and backgrounds; the diversity of our students adds richness to class discussions and interactions.

  • The class consists of learners from excellent organizations and diverse industries
    Industry
    Consumer Service - 37%BFSI - 9%Healthcare - 20%IT - 15%Marketing - 11%Other - 8%
    Companies
    52% course learners from Accenture, Bangalore
    52% course learners from Abbott, Bangalore
    52% course learners from Citigroup, Bangalore
    52% course learners from Amazon, Bangalore
    52% course learners from VMware, Bangalore
    52% course learners from LinkedIn, Bangalore
    52% course learners from Nestle, Bangalore

Admission Details

Application Process

The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.

STEP 1

Submit Application

Tell us a bit about yourself and why you want to do this program

STEP 2

Application Review

An admission panel will shortlist candidates based on their application

STEP 3

Admission

Selected candidates can begin the program within 1-2 weeks

Eligibility Criteria

For admission to this Digital Marketing program, candidates should have:

Atleast 2 years of work experience
A bachelor's degree in any discipline
A digital marketing background is desirable but not required

Admission Fee & Financing

The admission fee for this program is ₹ 1,01,999 (Incl. taxes) (INR 86440 + GST)

Financing Options

We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.

Easy Financing Options

We have partnered with the following financing companies to provide competitive finance options at as low as 0% interest rates with no hidden cost.

ShopSePropelledLiquiLoan

Other Payment Options

We provide the following options for one-time payment

  • Internet
    Banking
  • Credit/Debit
    Card

₹ 1,01,999

(Incl. taxes)

Apply Now

Program Benefits

  • Digital Marketing Program by IMT Ghaziabad
  • IMT Ghaziabad Associate Alumni status
  • Live classes by IMT Ghaziabad faculty
  • Master sessions by Meta
  • Meta Certified DMA exam voucher

Program Cohorts

There are no cohorts available in your region currently

Got questions regarding upcoming cohort dates?

FAQs

  • What are the eligibility criteria for this Digital Marketing Course in Bangalore by IMT Ghaziabad?

    For admission to this Digital Marketing Course in Bangalore, candidates must possess the following criteria:

    • At least 2 years of work experience
    • A bachelor's degree in any discipline
    • Digital marketing background is desirable but not required

  • What is the admission process for this Digital Marketing Course in Bangalore in partnership with the IMT Ghaziabad?

    The admission process for this Professional Digital Marketing course in Bangalore consists of three easy steps:

    • Interested candidates will need to apply by submitting the application form online
    • Candidates will be shortlisted by an admission panel based on the application submitted
    • Selected candidates will be awarded an offer of admission that they can accept by paying the program fee

  • What are the benefits of IMT Ghaziabad Associate Alumni Membership in Bangalore?

    Below are the benefits of IMT Ghaziabad Associate Alumni Membership in Bangalore:

    • 20% discount on MDPs offered by IMT Ghaziabad (short or long term)
    • Email ID issued by the IT department of IMT Ghaziabad
    • In-person library access for 15 days within a year of passing the program (no remote access)
    • Information and communication on the events and seminars conducted by IMT Ghaziabad

  • Will financial aid be provided for this Professional Certificate in Digital Marketing in Bangalore?

    To ensure money is not a limiting factor in learning, we offer various financing options to help make this professional certificate in digital marketing program in Bangalore financially manageable. For more details, please refer to our "Admissions Fee and Financing" section.

  • What should I expect from this Digital Marketing Course in Bangalore?

    As a part of this Digital Marketing Course in Bangalore, you will receive the following:

    • Professional Certificate in Digital Marketing by IMT Ghaziabad
    • IMT Ghaziabad Associate Alumni status
    • Live classes delivered by IMT faculty
    • Lifetime access to all core eLearning content created by Simplilearn

  • What certificate will I receive?

    Upon completion of this Digital Marketing program in Bangalore, you will be awarded a Professional Certificate in Digital Marketing by IMT Ghaziabad. You will also receive industry-recognized certifications from Simplilearn for the courses included in the learning path.

  • Will any preparation material be provided as part of this professional Digital Marketing program to help me get started?

    As soon as you make the payment for the program fee’s first installment, you will gain access to a preparatory course. You are expected to go through the assigned course before attending your first digital marketing course class in Bangalore. The Professional Digital Marketing course will have eight to ten hours of self-paced learning content in the form of videos.

  • I am not able to access the online digital marketing certificate course in Bangalore. Who can help me?

    Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.

  • If I want to cancel my enrollment in this Professional Digital Marketing course in Bangalore, can I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.


    * Disclaimer
    All programs are offered on a non-credit basis and are not transferable to a degree.

  • How can marketing management courses enhance the skills of students in a digital marketing program?

    Marketing management courses enhance the skills of students in a digital marketing program by providing them with a solid foundation in marketing principles and strategies. Students gain insights into effective campaign planning, data analysis, and making informed decisions. With knowledge from marketing management courses, students can develop targeted digital marketing campaigns, measure their performance, and optimize them for better results.

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  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.