Key features


How this works :

At Simplilearn, we greatly value the trust of our patrons. Our courses were designed to deliver an effective learning experience, and have helped over half a million find their professional calling. But if you feel your course is not to your liking, we offer a 7-day money-back guarantee. Just send us a refund request within 7 days of purchase, and we will refund 100% of your payment, no questions asked!

For Self Placed Learning :

Raise refund request within 7 days of purchase of course. Money back guarantee is void if the participant has accessed more than 25% content.

  • 17 + hours self-paced video
  • Practical and hands-on tool-based learning
  • 5 real-life Industry-based Projects
  • Topics Include Keyword research, on-page and off-page optimization, link building, and webmaster tools.
  • Downloadable e-book and course assessment
  • Comprehensive and up-to-date content

Course description

  • What’s the focus of this course?

    Simplilearn’s advanced SEO course has been designed to help you organically increase the visibility of your business. Not only do you learn the concepts of SEO (Search Engine Optimization) but you also get the best-in class hands-on practice on all the industry-related SEO tools and applications. With Simpliearn’s online SEO training, you will learn all the necessary skills to maintain your website/webpage’s listing at the top of the search engine’s list.

    Our online SEO course will be a 360-degree learning module where you will get in-depth knowledge of SEO concepts such as keyword management and research, on-page and off-page optimization, website management, link building, URL management, planning and marketing a website, and a full round of coverage of analytics.

    This SEO training course empowers you to manage the programming, content, and visibility of your website.

    This course will not only help you to understand your customer’s needs but it will also help your website/webpage to stand out from that of your competitors. Our objective is to not only make you well versed in the SEO strategies and concepts but to give you the expertise to become an SEO specialist where you can influence the growth and strategic decision-making for your brand.

  • What are the course objectives?

    • Learn Basic to Advanced skills for Search Engine Optimization
    • Attract organic traffic to the website, boosting visibility and new customers
    • Understand how Search Engines Work
    • Learn multiple research methods for effective data collection
    • Apply research concepts to market your website successfully
    • Employ Best Practices and techniques to promote search engine rankings of your website
    • Learn how to manage your website and troubleshoot problems
    • SEO best practices, and tips and tricks on link building
    • Effectively measure the success of your website and increase your skillset with Analytics

  • Who should take this course?

    Search Engine Optimization training is beneficial for anyone who wants to become proficient in SEO best practices, particularly these professionals:
    • Marketing Managers
    • Digital Marketing Executives
    • Content Writers
    • Marketing and Sales Professionals
    • Management, Engineering, Business, and Communication Graduates
    • Entrepreneurs and Business Owners

  • These industry-leading organizations trust our training

Course preview

    • Section 1 : Introduction to SEO 47:14
      • 1 What You'll Learn in this Course11:39
      • 2 The Business Impact of SEO14:30
      • 3 SEO Terms & Definitions10:06
      • 4 SEO Business Concepts10:59
      • 5 Quiz
    • Section 2 : How Search Engines Work 39:21
      • 1 The Search Engine Landscape10:39
      • 2 Analyzing Search Results14:44
      • 3 The Search Engine Index13:58
      • 4 Quiz
    • Section 3 : Keyword Research 1:33:35
      • 1 Keywords: the Foundation11:38
      • 2 Keyword Research: Keyword Tool Overview11:42
      • 3 Build a Keyword List09:37
      • 4 Analyze Your Keywords: Long tail and Short tail14:10
      • 5 Analyze Your Keywords: Explore Opportunities16:52
      • 6 Analyze Your Keywords: Plan for Trends & Cycles13:29
      • 7 Analyze Your keywords: Group & Manage16:07
      • 8 Quiz
    • Project 1 : Keyword Research
      • Keyword Research
    • Section 4 : On-Page Optimization 1:10:03
      • 1 Key On-Page Elements09:12
      • 2 Optimize Content Hierarchy15:10
      • 3 Optimize Content17:22
      • 4 Optimize Content with HTML511:57
      • 5 Optimize for Mobile16:22
      • 6 Quiz
    • Project 2 : Information Architecture
      • Information Architecture
    • Section 5 : Website Management and Optimzation 1:35:03
      • 1 Domain Signals for SEO09:57
      • 2 Manage Website URLs14:39
      • 3 Identify and Remove Duplicate Content10:56
      • 4 Additional Optimization & Management19:23
      • 5 Webmaster Tools09:58
      • 6 Moving to a New Domain or Redesign13:37
      • 7 Google's History Of Major Algorithm Updates16:33
      • 8 Quiz
    • Section 6 : Off-Page SEO 1:28:29
      • 1 The Importance of Links Part115:40
      • 2 The Importance of Links Part 219:15
      • 3 Evaluating Backlinks11:25
      • 4 Seven Methods of Link Building16:37
      • 5 Build Links through Social Networks and Social Media Sites10:21
      • 6 Advanced Concepts and Best Practices for Linking15:11
      • 7 Quiz
    • Section 7 : Planning A New Website 45:27
      • 1 Choose a Domain Name12:45
      • 2 Organize Content Structure17:55
      • 3 Develop URL Structure14:47
      • 4 Quiz
    • Project 3 : Information Architecture Planning
      • Information Architecture Planning
    • Section 8 : Market Your Optimized Website 1:20:41
      • 1 Conducting Competitive Audit21:01
      • 2 Why You Should Not Rely on Rankings13:05
      • 3 Create a Marketing Plan22:07
      • 4 SEO and Marketing Teams17:53
      • 5 Claim and Manage Your Business Listing06:35
      • 6 Quiz
    • Project 4 : Inbound Links
      • Inbound Links
    • Section 9 : Analytics and Measurement 48:35
      • 1 Intro to Measurement09:49
      • 2 Analytics Terms and Concepts10:25
      • 3 Measuring Goals and Goal Values09:53
      • 4 Measure and Analyze the Bounce Rate08:23
      • 5 Critical Reports to Improve Your SEO10:05
      • 6 Quiz
    • Project 5 : Marketing Plan
      • Marketing Plan
    • Section 10 : What's Next—Learning Path 06:36
      • 1 Learning Path06:36
    • Course Feedback
      • Course Feedback
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Exam & certification

  • How do I become certified in Advanced SEO?

    • Complete 85% of the course.
    • Complete 3 projects and 1 simulation test with a minimum score of 60%.

  • What are the prerequisites for the certification?

    Although not required, ideally, participants will first complete our Search Engine Optimization (SEO) Foundations course. Ultimately, participants will need a basic working knowledge of HTML, internet usage, and Microsoft Office for a successful learning experience.


Marko Stefan

Simplilearn’s Advanced SEO course is a good springboard for the traditional marketers.

Maria Terentyeva

Thanks! I see now how to improve my projects and get a better result.

Macie Rojas

Simple, clean and perfect courseware!

Aleah Rodgers

This course will make you learn everything you need to know about search engine optimization, nothing more and nothing less. Highly recommended.

Read more Read less
Esmeralda Mclaughlin

This was a great course for someone like me, who understands the importance of SEO but don’t know how to implement it. I now have a much better understanding. Thanks!

Read more Read less


  • What is digital marketing all about?

    Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What are the key highlights of the course?

    This course is all-inclusive, providing more than 17 hours of high-quality eLearning content. You’ll also be able to test your learning with our online lesson end quizzes with 5 real-life Industry-based projects that will give you a complete 360-degree environment from concepts to hands-on experience. The learners can also access the downloadable material like the ebooks and exercises available on the LMS (Learning Management System) as  supplementary learning material. Finally, the course end assessment will help prepare you to take the exam, so you can receive your certification.

  • Is the training up to date and relevant?

    Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

  • How long does the course take to complete?

    You should expect to spend about 25 – 30 hours to complete the course and take the certification exam.

  • What are the prerequisites for this course?

    Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.

  • Do I have to order any course material?

    This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.

  • Who are the course Authors?

    Our reputed team of expert instructors and authors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.
    • Stephane Hamel, is a master and one of the biggest names in the domain of Web Analytics. He trains participants to collect, organize, analyze web traffic data, and improve site performance.
    • Industry expert Matt Bailey, founder and president of SiteLogic helps participants understand Search Engine Optimization rankings and traffic.
    • Training with one of the top 20 women social media power influencers Lilach Bullock is an awesome experience, as she guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website. Highly regarded on the world speaker circuit, Lilach was listed in Forbes and was crowned the Social Influencer of Europe by Oracle.

  • Who are your clientele for this course?

    The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

  • How is the job market for digital marketing professionals?

    The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities.

    Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • How does the online eLearning training work?

    Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.

  • How do I enroll in this program?

    You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.
    • Visa Credit or Debit card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • Will the access period be extended?

    Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.

  • I have trouble accessing the online course whom should I contact?

    If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

  • I’d like to learn more about this training program. Who should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

    Our Pune address

    Simplilearn Solutions Pvt Ltd, 6th Floor, Pentagon P-2, Magarpatta City, Hadapsar, Pune - 411013, Maharashtra, India, Call us at: 1800-102-9602

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.