Email best practices are continually changing. So too are the regulations concerning what's ethical and even legal to say in email messaging. If you're an email marketer, you need to stay up-to-date with these changes.
Join our webinar with bestselling author and email expert Matt Bailey and gain a refresher on what email activities are ethical, borderline, or illegal, especially a year into the mandate for GDPR compliance. Along the way, Matt will also share the latest research and insights into methods to increase engagement, grow subscribers, and boost value to your email recipients. In addition to answering your questions live, this webinar will cover topics including:
- Machine learning and what it's done for email
- How to keep artificial intelligence (AI) from taking your job
- How to handle apology emails (like for typos and bad links)
- The secret to making insanely effective landing pages
Matt Bailey is a best-selling author, marketing expert, corporate trainer, and professional speaker. He is the founder and president of SiteLogic Marketing. Matt is the Digital Marketing Instructor for the Direct Marketing Association in NYC, a member of the Digital Marketing Faculty for Simplilearn, and an instructor for the OMCP (Online Marketing Certified Professional) Program. He is the author of Internet Marketing: An Hour a Day (2011), Wired to be Wowed (2015), and Teach New Dogs Old Tricks (2017).