Leading Digital Marketing Course from Purdue University(7th Most Innovative University in US)
Learn via Harvard Business Publishing Cases, DM Simulation, 35+ DM Tools and 20+ Projects
Master sessions by Meta Blueprint trainers; Meta Exam Voucher worth $99
Leverage ChatGPT and other Generative AI tools(Blue Willow, Stable Diffusion, Well Said Labs)
Hands-on experience is one of the best ways to learn a new skill, which is what you’ll get in this PG program in digital marketing in Sydney. Students have the opportunity to practice what they’ve learned with real-world digital marketing projects and tasks in our in-depth PG program in digital marketing in Sydney.
Learn the essential components of digital marketing, including website creation, digital and behavioral landscapes, SEO, SEM, social media, mobile marketing, content strategy, and paid campaigns.
This Post Graduate Program in Digital Marketing in partnership with Purdue University, one of the world's leading research and teaching institutions, offering higher education at the highest proven value. We are committed to your success, changing the student experience with a focus on collaboration and the creative use of technology.
Meta builds technologies that help people connect, find communities, and grow businesses. Facebook changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like AR and VR to help build the next evolution in social technology.
Explore various aspects of digital marketing like website creation, behavioral marketing, SEO, SEM, social media, mobile marketing, content strategy, analytics, and paid campaigns. This program also offers a range of electives, such as blogging, affiliate marketing, B2B marketing, and more.
Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.
Start your journey with this foundation course on website creation with WordPress. In this Post Graduate Program in Digital Marketing, you will learn how to launch your website to promote your business.
Learn the basics of digital marketing in this course. Understand the difference between digital and traditional marketing. Go through the concepts like the 4P’s of digital marketing, influencer marketing, voice search, and more.
Go through the basics of behavioral marketing and understand behavioral analytics in this Post Graduate Program in Digital Marketing. You will learn concepts like customer lifecycle, buying stages, and how the marketing funnel works.
Understand the importance of SEO in this Digital Marketing course. You will learn how on-page and off-page SEO works, see the technical side of SEO to rank higher in search engines, and learn how to analyze competitors.
Learn how paid ads work with help of keyword research. You will learn about different types of bidding strategies in-depth in the context of B2B & B2C channels.
Identify and explore various social media channels for marketing communications that will reach your brand’s target market effectively in this course.
In this email marketing course, you will learn the end-to-end process of email marketing, how automation works, and how to design the right email templates to increase conversion rates.
Learn about the importance of mobile apps and mobile marketing in this course. You will also learn how to optimize the apps with the right keywords and how to do the right mobile ad targeting.
Learn about the content research strategies and tools to design the right content from the social media channels point of view in this course. You will also learn how to define the goals and objectives at every marketing funnel stage using informative content.
Learn how to perform a deep analysis of paid campaigns and check the metrics of every ad to optimize the campaigns for better conversions in this course. You will also learn about the important elements of landing pages and related design strategies based on the business and industry.
Learn about the different types of KPIs and metrics using different analysis tools in this course. Also work on a live campaign to check the ROI of any product or service, and learn how to improve the results.
Learn how AI automates digital marketing and increases performance in this PG Digital Marketing course. You will also learn about emerging technologies like auto chat and voice search.
You can use the knowledge you've gained in this PG Digital Marketing program in this capstone project. You can choose from 5 capstone projects that will provide you with practical experience. The capstone project, the last in the learning process, will enable you to demonstrate your competence to potential employers.
Gain practical expertise in digital marketing by actively running live campaigns on your own via the Stukent Digital Marketing Simternship. Run PPC ads, conduct strategic keyword research, own audience targeting and segmentation, assess key performance indicators (KPIs), optimize landing pages, manage budgets, and more within this immersive simulation. Additionally, upon completion, you'll earn a valuable Digital Marketing Simternship certificate from Stukent.
Discover how to use ChatGPT and other Generative AI tools to enhance your digital marketing efforts. Leverage AI's capabilities to improve your online presence and engage with your target audience more effectively.
Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.
Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.
Learn the basics of affiliate marketing and how to use it to promote your business effectively.
Learn how to create and maintain a blog for promotion and user interaction in this course.
Learn the basics of the ecommerce listing process. Learn how to promote your product and provide after-sales support.
Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.
[Simulation] Gain hands-on experience in ad management by overseeing a $125,000+ budget across search, display, and shopping ad campaigns.
[Harvard Case Study] Step into the shoes of Senior VP of Media Contacts, to optimize search engine marketing for Air France to generate customer sales in a cost-effective manner
Adidas is a German multinational corporation designing sportswear, shoes, and accessories. Aid in product launches and expanding reach to target audience.
GBS is a full-service community bank. Boost visibility, search engines ranking, expand customer base with diverse financial products and services.
ContractWorks, a contract management software with secure storage and on-the-fly search. Despite superior technology, they struggle to expand customer reach.
Toast, a high-end fashion retailer seeking assistance in reaching new customers, driving revenue, and maintaining brand guidelines and style amidst seasonal trends.
Skullcandy, a global brand revolutionizing audio, making high fidelity affordable and stylish. Engage with their youthful and adventurous consumer base.
Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.
Jinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics
This Digital Marketing Program caters to professionals from a variety of industries; the diversity of our students adds richness to class discussions and interactions.
I decided to upskill in digital marketing and registered for this course. After the first module, I realized that SEO was still my main interest and most vital skill, so I began searching for a new job in that field. And I quickly landed an SEO analyst position. Thank you, Simplilearn!
I took the PGP in Digital Marketing course to upskill myself and prepare myself for new job opportunities in this field. The course content is up-to-date, comprehensive and provides in-depth knowledge on the topics. Faculties are friendly and always ready to repeat the concepts or answer a query.
I took the PGP in Digital Marketing from Simplilearn to improve my skills in this domain. The course was enriching. My instructor illustrated the topics with numerous examples and practical applications. His extensive knowledge and method of explaining things made the learning experience enjoyable. Thank you, Simplilearn!
The course had a well-defined curriculum, nicely laid study material, and incredible video lessons. Simple tests after lessons helped me brush up on the learning and analyze the answers. The instructors were knowledgeable and experienced.
Simplilearn has been an integral part of my learning for the past 1 year. I owe it greatly to Simplilearn to impart in me the knowledge and skills in Sales and Marketing. I have recommended this program to my friends and am considering enrolling my kids in the coding program during the summer.
I have recently completed Simplilearn’s Digital Marketing Program. This unique experience was full of live classes, e-learning content, real-world projects and tests. And I gained extensive knowledge regarding all basic disciplines of digital marketing: SEO, Social Media, Content Marketing, Email Marketing, PPC, and more.
Everything was great! Love the pace. The instructor is great at ensuring students are learning and not falling behind. The instructor actively engages in asking students if they understand and will go over the information again so all participants understand and can move on together.
I enrolled for Simplilearn’s digital marketing course while working as a territory sales manager at Bharti Airtel.Thanks to Simplilearn, their JobAssist program helped me make a career transition from the role of a Territory Sales Manager at Bharti Airtel Ltd to a Digital Marketing Analyst at Novel Group.
Worldwide digital ad spending will reach USD 614.73 billion in 2020 as projected by eMarketer.
during the forecast period from 2019 to 2024
during the forecast period from 2019 to 2024
The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Tell us a bit about yourself and why you want to do this program
An admission panel will shortlist candidates based on their application
Selected candidates can begin the program within 1-2 weeks
For admission to this PCP in Digital Marketing, candidates should have:
At least 2 years of experience preferred
A bachelor's degree in any discipline
Marketing or non-marketing background
We have a team of admissions counselors who are available to guide you as you apply to the Digital Marketing program. They are available to:
The admission fee for this Digital Marketing Program is A$ 2,199
We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.
4 Jan, 2024
20 Jan, 2024 - 30 Sep, 2024
07:30 - 10:30 CST
Weekend (Sat - Sun)
8 Feb, 2024
2 Mar, 2024 - 3 Nov, 2024
07:30 - 10:30 CST
Weekend (Sat - Sun)
From a birds-eye view, digital marketing is a marketing methodology that offers meaningful insights into consumer behavior. While traditional marketing was all about branding and impressions, digital marketing focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!
Both customers and businesses are moving online, forcing organizations of all sizes, to build more and more effective digital strategies. Due to the proliferation of online devices and access to digital media, there has been an outburst in the demand for digital marketing professionals, across business verticals and sectors, in all domains of marketing.
This Digital Marketing Certificate Course builds your expertise in the given field or domain. To add to that, getting a certificate from a prestigious university, a world-renowned one like Purdue University is going to add stars to your CV. This digital marketing program also includes 5 capstone problem statements, and over 35+ latest digital marketing tools that will make you job-ready the moment you graduate.
Accelerate your marketing journey with intensive marketing courses.
Uncover a World of Marketing Knowledge: Explore More Business Marketing Courses.
The Digital Marketing Certification Course covers over 35+ in-demand digital marketing tools, including, Semrush, Google keyword planner, google analytics, Moz, Spyfu, Facebook ads, Hootsuite, and many more.
This digital marketing course will help you learn everything from basic fundamentals of digital marketing to advanced digital marketing techniques making you a master of all the domains of digital marketing from social media to performance marketing. Therefore you can either apply for digital marketing jobs like a marketing specialist, or choose the domain-specific role you like, for example, you can become an SEO analyst, a social media strategist, or a PPC specialist.
The following top online certifications are covered in this Digital Marketing Certificate Program:
To add on to that, you will also get masterclasses directly from the Purdue University faculty and Meta Master sessions when you enroll for this digital marketing course.
To ensure money is not a barrier in the path of learning, we offer various financing options to help ensure that this certification program is financially manageable. Please refer to our “Admissions Fee and Financing” section for more details.
Our highly qualified instructors are industry experts with years of relevant industry experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain part of our faculty. In addition, masterclasses will be taught by the permanent faculty of Purdue University, each of whom has substantial industry experience.
Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.
This digital marketing program is offered on a non-credit basis and is not transferable to a degree.
You will learn some of the most in-demand skills during this digital marketing program, including, web analytics, website management, and optimization, search psychology and language targeting, content marketing, PPC strategy, ad testing and extensions, and more. Not just that, you also get to attend masterclasses from the top faculty at Purdue University.
You will have to dedicate 6 months (at 5-10 hours/week) to complete this digital marketing program!
Below mentioned are some of the practice tests you can look into:
A Digital Marketing Specialist's average income is AU$65,445 per year in Sydney. Online marketing training in Sydney is required to work as a digital marketing specialist. Digital marketing has become extremely important in Sydney due to the rapid expansion of digital media and the Information Technology sector. Pay may progressively rise as a result of qualifications, experience, and performance.
Insurance Australia Group, Woolworths Group, The Travel Cooperation AU, Microsoft, Google, Amazon, and The Maquire Group Ltd are notable firms looking for digital marketing professionals. They hire people who have completed online marketing training in Sydney. These businesses ensure their employees' financial security and social well-being. As a result of rapid digitalization, the digital marketing industry is growing.
Digital marketing managers are usually required to have a bachelor's degree in a related field, such as advertising, digital technology, journalism, web portal design, literature, or liberal arts. While these professionals are responsible for managing digital content, some may also lead and develop teams. To acquire an online marketing certification in Sydney, you must learn digital marketing abilities by taking online marketing training in Sydney. To work as an online marketing professional with an SEO expert, one can also enroll in an online marketing course in Sydney. Mastering PPC advertising and developing social media marketing skills are necessary to become a solid digital marketer. Efficient communication skills are also a plus.
In Sydney, numerous prestigious universities offer online marketing courses. Online internships for online marketing certification are also available in Sydney. Website building and content creation, web search advertising and optimization strategies, social networks, digital advertising, Google Ads, and Web Analytics are all the various areas covered in the bachelor's degree in digital marketing offered by the University of Sydney. The Australian Academy of Digital Marketing also provides programs that teach students how to succeed in digital marketing in the real world. There are also numerous online platforms offering compelling and valuable courses on digital marketing. No matter which you choose from, whether you want to upskill or start a new career in digital marketing, these courses will thrust you to the top rung of desirable online marketing professionals.
Sydney is an important financial center in the Asia-Pacific area. The Australian Stock Exchange and the Reserve Bank of Australia have their headquarters here. Sydney's economy is dominated by oil, trade, manufacturing, banking, education, and transportation divisions. Enrolling in an Online marketing course in Sydney can help you work as a digital advertising specialist in any of these sectors. A range of online courses is also available for obtaining an online marketing certification in Sydney.
For admission to this Digital Marketing Course, candidates must possess one of the first two criteria:
The admission process for this Digital Marketing Course consists of three simple steps:
Meta Blueprint is one of the top and most popular Professional Digital Marketing certifications globally, and proof of advanced-level competency in the digital advertising industry. With this PGP Digital Marketing course, you receive a free voucher for taking up the Meta Blueprint Digital Marketing Associate program.
As a part of this Digital Marketing Certification training, you will receive the following:
Upon successful completion of this Digital Marketing Program, you will be awarded a certificate from Simplilearn in collaboration with Purdue University.
Once you pay the first installment of the program fee, you will get access to a preparatory course. You will have to go through these courses before taking the first class, which consists of self-paced learning content in the form of videos.
Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They proactively engage students to assure they’re following the course path and to help enrich their learning experience—from class onboarding to project mentoring and job assistance.
To participate in the JobAssist program, you need to:
We offer 24/7 support through email, chat, and calls. We have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your digital marketing course.
In collaboration with Purdue University and Meta, the Post Graduate Program in Digital Marketing has everything you need to become a successful professional in the digital world. It is a perfect course for working professionals looking to upskill by understanding the fundamental skills and tools of digital marketing. It is specially designed to accelerate your career to new heights by training you with in-demand digital marketing tools and hands-on practical training through case studies, masterclasses, mentoring sessions, and more! What’s even better is that it has superb mastersessions by Meta Blueprint and immersive case studies from Harvard Business Publishing.
This online Digital Marketing training provides you with 6-credits from Purdue University that can be transferred to Online MS in Communication program. Understanding the need for career mentoring after the course, Simplilearn has added another great feature of resume assistance, access to its job portal named JobAssist, and mentoring from experts in digital marketing.
Simplilearn’s Digital Marketing Course alumni are from international brands like Amazon, Unilever, Microsoft, Google, Deloitte, Ola, LinkedIn & more! Students get to work on industry projects from 5 domains and a whopping 14+ course-end projects. Experts design these projects to provide real-world experience to learners. Other than these, some brownie features of the course include a Meta Digital Associate Exam voucher which costs around 99$, and ask me for any sessions mentored by Meta Blueprint trainers of the course too!
Digital Marketing Specialists
Sydney is the most densely populated city in Australia. The census for Sydney's metro region was 4,992,000 in 2021, up 1.34 percent from 2020. As of June 30, 2020, the City of Sydney's Gross Regional Product was $130,223 million. The Gross Regional Product is the same as the Gross Domestic Product, but for a smaller area. Sydney enjoys a humid subtropical climate, ranging from moderate and chilly in the winter to warm and scorching in the summer, with no discernible seasonal differences due to the city's closeness to the sea.
Sydney, Australia's oldest, largest, and perhaps the most beautiful city, is bordered on all sides by the Pacific Ocean. The Sydney Opera House, a UNESCO World Heritage Site and the main attraction on the sparkling waterfront, is one of the world's prominent landmarks. Before the erection of the Sydney Opera House, the Sydney Harbour Bridge, or Coathanger, was the city's most well-known landmark. It is an elegant structure with flowing sails that lie on a strip of land surrounded by the ocean. Before becoming the country's first European colony, the historic area of The Rocks, which juts out into Sydney Harbour, was home to the Gadigal indigenous people.