Leading Digital Marketing Course from Purdue University(7th Most Innovative University in US)
Learn via Harvard Business Publishing Cases, DM Simulation, 35+ DM Tools and 20+ Projects
Master sessions by Meta Blueprint trainers; Meta Exam Voucher worth $99
Leverage ChatGPT and other Generative AI tools(Blue Willow, Stable Diffusion, Well Said Labs)
Hands-on experience is one of the best ways to learn a new skill, which is what you’ll get in this PG program in digital marketing in Sydney. Students have the opportunity to practice what they’ve learned with real-world digital marketing projects and tasks in our in-depth PG program in digital marketing in Sydney.
Learn the essential components of digital marketing, including website creation, digital and behavioral landscapes, SEO, SEM, social media, mobile marketing, content strategy, and paid campaigns.
This Post Graduate Program in Digital Marketing in partnership with Purdue University, one of the world's leading research and teaching institutions, offering higher education at the highest proven value. We are committed to your success, changing the student experience with a focus on collaboration and the creative use of technology.
Meta builds technologies that help people connect, find communities, and grow businesses. Facebook changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like AR and VR to help build the next evolution in social technology.
Explore various aspects of digital marketing like website creation, behavioral marketing, SEO, SEM, social media, mobile marketing, content strategy, analytics, and paid campaigns. This program also offers a range of electives, such as blogging, affiliate marketing, B2B marketing, and more.
Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.
Start your journey with this foundation course on website creation with WordPress. In this Post Graduate Program in Digital Marketing, you will learn how to launch your website to promote your business.
Learn the basics of digital marketing in this course. Understand the difference between digital and traditional marketing. Go through the concepts like the 4P’s of digital marketing, influencer marketing, voice search, and more.
Go through the basics of behavioral marketing and understand behavioral analytics in this Post Graduate Program in Digital Marketing. You will learn concepts like customer lifecycle, buying stages, and how the marketing funnel works.
Understand the importance of SEO in this Digital Marketing course. You will learn how on-page and off-page SEO works, see the technical side of SEO to rank higher in search engines, and learn how to analyze competitors.
Learn how paid ads work with help of keyword research. You will learn about different types of bidding strategies in-depth in the context of B2B & B2C channels.
Identify and explore various social media channels for marketing communications that will reach your brand’s target market effectively in this course.
In this email marketing course, you will learn the end-to-end process of email marketing, how automation works, and how to design the right email templates to increase conversion rates.
Learn about the importance of mobile apps and mobile marketing in this course. You will also learn how to optimize the apps with the right keywords and how to do the right mobile ad targeting.
Learn about the content research strategies and tools to design the right content from the social media channels point of view in this course. You will also learn how to define the goals and objectives at every marketing funnel stage using informative content.
Learn how to perform a deep analysis of paid campaigns and check the metrics of every ad to optimize the campaigns for better conversions in this course. You will also learn about the important elements of landing pages and related design strategies based on the business and industry.
Learn about the different types of KPIs and metrics using different analysis tools in this course. Also work on a live campaign to check the ROI of any product or service, and learn how to improve the results.
Learn how AI automates digital marketing and increases performance in this PG Digital Marketing course. You will also learn about emerging technologies like auto chat and voice search.
You can use the knowledge you've gained in this PG Digital Marketing program in this capstone project. You can choose from 5 capstone projects that will provide you with practical experience. The capstone project, the last in the learning process, will enable you to demonstrate your competence to potential employers.
Gain practical expertise in digital marketing by actively running live campaigns on your own via the Stukent Digital Marketing Simternship. Run PPC ads, conduct strategic keyword research, own audience targeting and segmentation, assess key performance indicators (KPIs), optimize landing pages, manage budgets, and more within this immersive simulation. Additionally, upon completion, you'll earn a valuable Digital Marketing Simternship certificate from Stukent.
Discover how to use ChatGPT and other Generative AI tools to enhance your digital marketing efforts. Leverage AI's capabilities to improve your online presence and engage with your target audience more effectively.
Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.
Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.
Learn the basics of affiliate marketing and how to use it to promote your business effectively.
Learn how to create and maintain a blog for promotion and user interaction in this course.
Learn the basics of the ecommerce listing process. Learn how to promote your product and provide after-sales support.
Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.
This Digital Marketing Program caters to professionals from a variety of industries; the diversity of our students adds richness to class discussions and interactions.
Worldwide digital ad spending will reach USD 614.73 billion in 2020 as projected by eMarketer.
during the forecast period from 2019 to 2024
during the forecast period from 2019 to 2024
The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Tell us a bit about yourself and why you want to do this program
An admission panel will shortlist candidates based on their application
Selected candidates can begin the program within 1-2 weeks
For admission to this PCP in Digital Marketing, candidates should have:
At least 2 years of experience preferred
A bachelor's degree in any discipline
Marketing or non-marketing background
We have a team of admissions counselors who are available to guide you as you apply to the Digital Marketing program. They are available to:
The admission fee for this Digital Marketing Program is A$ 2,199
We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.
OTHER COHORTS
Date
Time
Batch Type
8 Feb, 2024
08:00 CST
2 Mar, 2024 - 3 Nov, 2024
07:30 - 10:30 CST
Weekend (Sat - Sun)
From a birds-eye view, digital marketing is a marketing methodology that offers meaningful insights into consumer behavior. While traditional marketing was all about branding and impressions, digital marketing focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!
Both customers and businesses are moving online, forcing organizations of all sizes, to build more and more effective digital strategies. Due to the proliferation of online devices and access to digital media, there has been an outburst in the demand for digital marketing professionals, across business verticals and sectors, in all domains of marketing.
This Digital Marketing Certificate Course builds your expertise in the given field or domain. To add to that, getting a certificate from a prestigious university, a world-renowned one like Purdue University is going to add stars to your CV. This digital marketing program also includes 5 capstone problem statements, and over 35+ latest digital marketing tools that will make you job-ready the moment you graduate.
Accelerate your marketing journey with intensive marketing courses.
Uncover a World of Marketing Knowledge: Explore More Business Marketing Courses.
The Digital Marketing Certification Course covers over 35+ in-demand digital marketing tools, including, Semrush, Google keyword planner, google analytics, Moz, Spyfu, Facebook ads, Hootsuite, and many more.
This digital marketing course will help you learn everything from basic fundamentals of digital marketing to advanced digital marketing techniques making you a master of all the domains of digital marketing from social media to performance marketing. Therefore you can either apply for digital marketing jobs like a marketing specialist, or choose the domain-specific role you like, for example, you can become an SEO analyst, a social media strategist, or a PPC specialist.
The following top online certifications are covered in this Digital Marketing Certificate Program:
To add on to that, you will also get masterclasses directly from the Purdue University faculty and Meta Master sessions when you enroll for this digital marketing course.
Sydney is the most densely populated city in Australia. The census for Sydney's metro region was 4,992,000 in 2021, up 1.34 percent from 2020. As of June 30, 2020, the City of Sydney's Gross Regional Product was $130,223 million. The Gross Regional Product is the same as the Gross Domestic Product, but for a smaller area. Sydney enjoys a humid subtropical climate, ranging from moderate and chilly in the winter to warm and scorching in the summer, with no discernible seasonal differences due to the city's closeness to the sea.
Sydney, Australia's oldest, largest, and perhaps the most beautiful city, is bordered on all sides by the Pacific Ocean. The Sydney Opera House, a UNESCO World Heritage Site and the main attraction on the sparkling waterfront, is one of the world's prominent landmarks. Before the erection of the Sydney Opera House, the Sydney Harbour Bridge, or Coathanger, was the city's most well-known landmark. It is an elegant structure with flowing sails that lie on a strip of land surrounded by the ocean. Before becoming the country's first European colony, the historic area of The Rocks, which juts out into Sydney Harbour, was home to the Gadigal indigenous people.