Post Graduate Program in Digital Marketing, Sydney
Simplilearn and Purdue University have joined forces in the development of this PG program in digital marketing in Sydney. This PG program in digital marketing in Sydney teaches digital marketing fundamentals, plus advanced techniques that help students become masters in the field.
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- Next Cohort starts: 4 Jan, 2024Limited no. of seats available
- Program Duration: 8 monthsAt 5-10 hours/week
- Online BootcampLearning Format
World’s #1 Online Bootcamp
Why Join this Program
Purdue’s Global Advantage
Leading Digital Marketing Course from Purdue University(7th Most Innovative University in US)
Harvard | Stukent Simulation
Learn via Harvard Business Publishing Cases, DM Simulation, 35+ DM Tools and 20+ Projects
Official Partner: Meta
Master sessions by Meta Blueprint trainers; Meta Exam Voucher worth $99
ChatGPT | Generative AI tools
Leverage ChatGPT and other Generative AI tools(Blue Willow, Stable Diffusion, Well Said Labs)
Digital Marketing Course in Sydney Overview
Hands-on experience is one of the best ways to learn a new skill, which is what you’ll get in this PG program in digital marketing in Sydney. Students have the opportunity to practice what they’ve learned with real-world digital marketing projects and tasks in our in-depth PG program in digital marketing in Sydney.
KEY FEATURES
- Joint Purdue-Simplilearn Digital Marketer Certificate
- Become eligible to be part of the Purdue University Alumni Association
- Masterclasses delivered by Purdue faculty
- Harvard Business Publishing Cases
Digital Marketing Course in Sydney Advantage
Learn the essential components of digital marketing, including website creation, digital and behavioral landscapes, SEO, SEM, social media, mobile marketing, content strategy, and paid campaigns.
Partnering with Purdue University
This Post Graduate Program in Digital Marketing in partnership with Purdue University, one of the world's leading research and teaching institutions, offering higher education at the highest proven value. We are committed to your success, changing the student experience with a focus on collaboration and the creative use of technology.
- Certificate from Simplilearn in collaboration with Purdue University
- Become eligible to be part of the Purdue University Alumni Association
- Master Classes delivered by Purdue faculty
- 6-credit transfer for the Purdue Online MS in Communication program (once accepted)
- Save 20 percent on the fee on the MS in Communication program
In collaboration with Meta
Meta builds technologies that help people connect, find communities, and grow businesses. Facebook changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like AR and VR to help build the next evolution in social technology.
- Master sessions by Meta
- Free Meta Digital Marketing Associate Blueprint voucher worth $99
- Learn foundational advertising concepts on Facebook, Instagram, and Messenger
- Course aligned with Meta Certified Digital Marketing Associate Exam Voucher
- Self paced content for Digital Marketing Associate Certification Exam training
- Learn using Meta Business Coach
Digital Marketing Course in Sydney Details
Explore various aspects of digital marketing like website creation, behavioral marketing, SEO, SEM, social media, mobile marketing, content strategy, analytics, and paid campaigns. This program also offers a range of electives, such as blogging, affiliate marketing, B2B marketing, and more.
LEARNING PATH
Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.
Start your journey with this foundation course on website creation with WordPress. In this Post Graduate Program in Digital Marketing, you will learn how to launch your website to promote your business.
Learn the basics of digital marketing in this course. Understand the difference between digital and traditional marketing. Go through the concepts like the 4P’s of digital marketing, influencer marketing, voice search, and more.
Go through the basics of behavioral marketing and understand behavioral analytics in this Post Graduate Program in Digital Marketing. You will learn concepts like customer lifecycle, buying stages, and how the marketing funnel works.
Understand the importance of SEO in this Digital Marketing course. You will learn how on-page and off-page SEO works, see the technical side of SEO to rank higher in search engines, and learn how to analyze competitors.
Learn how paid ads work with help of keyword research. You will learn about different types of bidding strategies in-depth in the context of B2B & B2C channels.
Identify and explore various social media channels for marketing communications that will reach your brand’s target market effectively in this course.
In this email marketing course, you will learn the end-to-end process of email marketing, how automation works, and how to design the right email templates to increase conversion rates.
Learn about the importance of mobile apps and mobile marketing in this course. You will also learn how to optimize the apps with the right keywords and how to do the right mobile ad targeting.
Learn about the content research strategies and tools to design the right content from the social media channels point of view in this course. You will also learn how to define the goals and objectives at every marketing funnel stage using informative content.
Learn how to perform a deep analysis of paid campaigns and check the metrics of every ad to optimize the campaigns for better conversions in this course. You will also learn about the important elements of landing pages and related design strategies based on the business and industry.
Learn about the different types of KPIs and metrics using different analysis tools in this course. Also work on a live campaign to check the ROI of any product or service, and learn how to improve the results.
Learn how AI automates digital marketing and increases performance in this PG Digital Marketing course. You will also learn about emerging technologies like auto chat and voice search.
You can use the knowledge you've gained in this PG Digital Marketing program in this capstone project. You can choose from 5 capstone projects that will provide you with practical experience. The capstone project, the last in the learning process, will enable you to demonstrate your competence to potential employers.
Electives:
Gain practical expertise in digital marketing by actively running live campaigns on your own via the Stukent Digital Marketing Simternship. Run PPC ads, conduct strategic keyword research, own audience targeting and segmentation, assess key performance indicators (KPIs), optimize landing pages, manage budgets, and more within this immersive simulation. Additionally, upon completion, you'll earn a valuable Digital Marketing Simternship certificate from Stukent.
Discover how to use ChatGPT and other Generative AI tools to enhance your digital marketing efforts. Leverage AI's capabilities to improve your online presence and engage with your target audience more effectively.
Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.
Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.
Learn the basics of affiliate marketing and how to use it to promote your business effectively.
Learn how to create and maintain a blog for promotion and user interaction in this course.
Learn the basics of the ecommerce listing process. Learn how to promote your product and provide after-sales support.
Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.
SKILLS COVERED
- Website Creation
- Behavioral Marketing
- Keyword Research
- Search Engine Optimization
- Search Engine Marketing
- Campaign Management
TOOLS COVERED
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Case Studies and Projects
- Project 1
Stukent Digital Marketing Simternship
[Simulation] Gain hands-on experience in ad management by overseeing a $125,000+ budget across search, display, and shopping ad campaigns.
- Project 2
Air France Internet Marketing
[Harvard Case Study] Step into the shoes of Senior VP of Media Contacts, to optimize search engine marketing for Air France to generate customer sales in a cost-effective manner
- Project 3
Unveil Adidas New Product
Adidas is a German multinational corporation designing sportswear, shoes, and accessories. Aid in product launches and expanding reach to target audience.
- Project 4
Grand Savings Bank DM Strategy
GBS is a full-service community bank. Boost visibility, search engines ranking, expand customer base with diverse financial products and services.
- Project 5
Increase customer reach
ContractWorks, a contract management software with secure storage and on-the-fly search. Despite superior technology, they struggle to expand customer reach.
- Project 6
Reach out to new customers
Toast, a high-end fashion retailer seeking assistance in reaching new customers, driving revenue, and maintaining brand guidelines and style amidst seasonal trends.
- Project 7
Engage with Youth with SkullCandy
Skullcandy, a global brand revolutionizing audio, making high fidelity affordable and stylish. Engage with their youthful and adventurous consumer base.
Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.
Digital Marketing Course in Sydney Advisor
Jinsuh Lee
Clinical Assistant Professor of Management, Purdue UniversityJinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics
Learner's Profile
This Digital Marketing Program caters to professionals from a variety of industries; the diversity of our students adds richness to class discussions and interactions.
- The class consists of learners from excellent organizations and diverse industriesIndustryInformation Technology - 37%BFSI - 19%Consulting - 12%Others - 32%Companies
Digital Marketing Course in Sydney Learner Reviews
Jim Freiberger
SEO Analyst, Colorado SpringsI decided to upskill in digital marketing and registered for this course. After the first module, I realized that SEO was still my main interest and most vital skill, so I began searching for a new job in that field. And I quickly landed an SEO analyst position. Thank you, Simplilearn!
Megan Sue
New York CityThe platform was straightforward to use. I enjoyed learning about the various Digital Media & Marketing topics.
Allan Joaquin
Senior Copywriter, CalambaCompleting the PGP in Digital Marketing course and gaining knowledge in the field allowed me to service new clients who needed consultancy on digital marketing strategies. I was also able to increase my revenue by 50%.
Eshan Gambhir
Group Head, DelhiThis course helped me in multiple ways. First, it helped me expand my knowledge immensely. Second, it got me a new job with a salary increment of 30%. Third, the course boosted my self-confidence as a marketing professional and ignited a spark for learning within me.
Sanchita Chowdhury
Researcher & Senior Content Developer, ChennaiI took the PGP in Digital Marketing course to upskill myself and prepare myself for new job opportunities in this field. The course content is up-to-date, comprehensive and provides in-depth knowledge on the topics. Faculties are friendly and always ready to repeat the concepts or answer a query.
Ashish Kumar Biswas
Program Head - School of Commerce, HyderabadI took the PGP in Digital Marketing from Simplilearn to improve my skills in this domain. The course was enriching. My instructor illustrated the topics with numerous examples and practical applications. His extensive knowledge and method of explaining things made the learning experience enjoyable. Thank you, Simplilearn!
Immanuel Dayal Walker
Regional Business Leader & Sales Leader, South Asia, ChennaiThe course had a well-defined curriculum, nicely laid study material, and incredible video lessons. Simple tests after lessons helped me brush up on the learning and analyze the answers. The instructors were knowledgeable and experienced.
Rimaz Rauf
Chief Digital Officer, DubaiI enrolled in PGP in Digital Marketing with Purdue University and Simplilearn. After the course completion, I could change my domain from software development to Digital Marketing with a 100% salary hike.
Mia Schuck
MontrealI enjoyed this course so far!I recommend taking the live classes and slides as well as all the projects. The teachers are great, and you can get as much help as you need when you attend the live classes. Overall I have had an outstanding experience, and I have learned a lot!
Marco Ercadio
BarcelonaI am excited to share my PGP Certification in Digital Marketing obtained from Purdue University. I am looking forward to taking up exciting challenges and reaching new goals.
Hetal Banker
Digital Marketing & Web Developer, VictoriaThanks to my mentor Michelle Mollineaux. Thanks, Simplilearn, for making learning easy for me. I am really excited and looking forward to implementing what I have learned for my career growth and sharing the new knowledge with my colleagues.
Shilpi Singh
Director at Proteck Electronic Trading LLC, DubaiSimplilearn has been an integral part of my learning for the past 1 year. I owe it greatly to Simplilearn to impart in me the knowledge and skills in Sales and Marketing. I have recommended this program to my friends and am considering enrolling my kids in the coding program during the summer.
Michael Anastasiadis
AtticaI have recently completed Simplilearn’s Digital Marketing Program. This unique experience was full of live classes, e-learning content, real-world projects and tests. And I gained extensive knowledge regarding all basic disciplines of digital marketing: SEO, Social Media, Content Marketing, Email Marketing, PPC, and more.
April Hutchings
Owner at TezzMedia, TorontoEverything was great! Love the pace. The instructor is great at ensuring students are learning and not falling behind. The instructor actively engages in asking students if they understand and will go over the information again so all participants understand and can move on together.
Aaron Christopher D'Souza
Digital Marketing Analyst, BangaloreI enrolled for Simplilearn’s digital marketing course while working as a territory sales manager at Bharti Airtel.Thanks to Simplilearn, their JobAssist program helped me make a career transition from the role of a Territory Sales Manager at Bharti Airtel Ltd to a Digital Marketing Analyst at Novel Group.
Industry Trends
Worldwide digital ad spending will reach USD 614.73 billion in 2020 as projected by eMarketer.
- Digital Advertising Industry Growth
13.4% CAGR
during the forecast period from 2019 to 2024
28.9% job growth
during the forecast period from 2019 to 2024
Digital Advertising Annual SalarySource: GlassdoorDigital Marketing Manager Hiring CompaniesSource: Indeed
Why Online Bootcamp
- Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
- Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
- Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
- Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts
Admission Details
APPLICATION PROCESS
The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Tell us a bit about yourself and why you want to do this program
An admission panel will shortlist candidates based on their application
Selected candidates can begin the program within 1-2 weeks
ELIGIBLE CANDIDATES
For admission to this PCP in Digital Marketing, candidates should have:
At least 2 years of experience preferred
A bachelor's degree in any discipline
Marketing or non-marketing background
ADMISSION COUNSELORS
We have a team of admissions counselors who are available to guide you as you apply to the Digital Marketing program. They are available to:
- Address questions related to your application
- Provide guidance regarding financial aid (if required)
- Help answer questions and understand the program
Admission Fee & Financing
The admission fee for this Digital Marketing Program is A$ 2,199
Financing Options
We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.
Apply Now
PROGRAM BENEFITS
- Receive a joint Purdue-Simplilearn certification
- Become eligible for Purdue University Alumni Association
- Masterclasses delivered by Purdue faculty
- Leverage ChatGPT and other Generative AI tools
- Complete this certification program while you work
Program Cohorts
NEXT COHORT
OTHER COHORTS
Date
Time
Batch Type
- Program Induction
8 Feb, 2024
08:00 CST
- Regular Classes
2 Mar, 2024 - 3 Nov, 2024
07:30 - 10:30 CST
Weekend (Sat - Sun)
Digital Marketing Course in Sydney FAQs
What is Digital Marketing?
From a birds-eye view, digital marketing is a marketing methodology that offers meaningful insights into consumer behavior. While traditional marketing was all about branding and impressions, digital marketing focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!
Why use Digital Marketing?
Both customers and businesses are moving online, forcing organizations of all sizes, to build more and more effective digital strategies. Due to the proliferation of online devices and access to digital media, there has been an outburst in the demand for digital marketing professionals, across business verticals and sectors, in all domains of marketing.
What are the benefits of this Digital Marketing Certificate Course?
This Digital Marketing Certificate Course builds your expertise in the given field or domain. To add to that, getting a certificate from a prestigious university, a world-renowned one like Purdue University is going to add stars to your CV. This digital marketing program also includes 5 capstone problem statements, and over 35+ latest digital marketing tools that will make you job-ready the moment you graduate.
Accelerate your marketing journey with intensive marketing courses.
Uncover a World of Marketing Knowledge: Explore More Business Marketing Courses.
What are some of the popular Digital Marketing tools covered in this Digital Marketing Course?
The Digital Marketing Certification Course covers over 35+ in-demand digital marketing tools, including, Semrush, Google keyword planner, google analytics, Moz, Spyfu, Facebook ads, Hootsuite, and many more.
What are the various roles that can be applied after completing this Post Graduate Program in Digital Marketing?
This digital marketing course will help you learn everything from basic fundamentals of digital marketing to advanced digital marketing techniques making you a master of all the domains of digital marketing from social media to performance marketing. Therefore you can either apply for digital marketing jobs like a marketing specialist, or choose the domain-specific role you like, for example, you can become an SEO analyst, a social media strategist, or a PPC specialist.
What are some of the top online certifications included in this Post Graduate Program in Digital Marketing?
The following top online certifications are covered in this Digital Marketing Certificate Program:
- Website Creation
- Digital Marketing Landscape
- Behavioral Landscape
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Mobile Marketing
- Content Strategy
- Strategies for Paid Campaigns
- Analytics, ROI & Evaluation
- AI, Automation & Emerging Technology
To add on to that, you will also get masterclasses directly from the Purdue University faculty and Meta Master sessions when you enroll for this digital marketing course.
Post Graduate Program in Digital Marketing, Sydney
Sydney is the most densely populated city in Australia. The census for Sydney's metro region was 4,992,000 in 2021, up 1.34 percent from 2020. As of June 30, 2020, the City of Sydney's Gross Regional Product was $130,223 million. The Gross Regional Product is the same as the Gross Domestic Product, but for a smaller area. Sydney enjoys a humid subtropical climate, ranging from moderate and chilly in the winter to warm and scorching in the summer, with no discernible seasonal differences due to the city's closeness to the sea.
Sydney, Australia's oldest, largest, and perhaps the most beautiful city, is bordered on all sides by the Pacific Ocean. The Sydney Opera House, a UNESCO World Heritage Site and the main attraction on the sparkling waterfront, is one of the world's prominent landmarks. Before the erection of the Sydney Opera House, the Sydney Harbour Bridge, or Coathanger, was the city's most well-known landmark. It is an elegant structure with flowing sails that lie on a strip of land surrounded by the ocean. Before becoming the country's first European colony, the historic area of The Rocks, which juts out into Sydney Harbour, was home to the Gadigal indigenous people.
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