Course description

  • What are the objectives of the DMCA certification in Bangalore?

    Professionals who want to become a successful digital marketer can take up this Digital Marketing Certified Associate (DMCA) course in Bangalore. It is ideal for both beginners as well as intermediate level professionals and helps them gain deep insights into various aspects of digital marketing. Simplilearn provides simulations and real-life industry-oriented projects, which candidates can use to work on their knowledge of digital marketing tools. It will enable candidates to implement their own digital marketing campaigns using various effective marketing strategies.
    Moreover, the DMCA course guides candidate who want to take popular certification exams like Twitter Marketing, Google AdWords, Facebook Marketing, OMCA, Google Analytics, and YouTube Marketing.
     

    simplilearn partner

  • What skills will you learn?

    The Digital Marketing Course in Bangalore will assist candidates in:
    • Preparing for top digital marketing certification exams such as YouTube Marketing certifications, Google AdWords, OMCA, Facebook Marketing, and Google Analytics.
    • Becoming proficient in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter
    • Attaining real-life experience by completing projects using YouTube Marketing, Google Analytics, Facebook Marketing, and Google AdWords. 
    • Gaining expertise in digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing
    • Creating the right marketing messages tailored to the right audiences
    • Learning how to formulate, plan, and execute effective digital marketing strategies with the right channel mix in our digital marketing strategy module
    • Becoming a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
    • Getting a thorough understanding of the various digital marketing disciplines: social media marketing, website conversion rate optimization, content marketing, email marketing, marketing automation, search engine optimization (SEO), pay-per-click (PPC), web analytics, digital marketing strategy, mobile marketing, and programmatic buying.

  • Who is eligible to take this Digital marketing course in Bangalore?

    The Digital Marketing Certified Associate course in Bangalore helps students, business employees, or marketing consultants in making a career in the promising world of Digital Marketing. The course can be taken up by:
    Entrepreneurs interested in deploying digital marketing to raise the ROI for their company:
    We live in a digital world where most customers live online. So if you’re trying to grow your brand or boost online sales, digital marketing is an important part of your marketing strategy. This course will help you:

    • Comprehend the importance of marketing channels and digital tools and marketing channels your online brand’s success
    • Learn how to engage with agencies and marketing partners as you execute an effective digital strategy for your brand

    Digital marketers hoping to enhance their skills and take their career to the next level:
    At the present business world, digital marketers must be able to wear multiple hats and execute campaigns across various marketing channels to stay ahead of the competition. Our course can help you:

    • Master the latest industry-relevant techniques to help you build well-rounded digital marketing expertise
    • Build multiple digital marketing skills and catapult your career in digital marketing

    Traditional marketers striving to enhance their knowledge and skills in digital marketing:
    Digital Marketing skills should be developed by the professionals who have working experience in traditional channels and methods to cope with the changing marketing world. Digital Marketing is getting more popular and a course in it will:

    • Enhance your knowledge with regards to the latest trends and channels in the digital marketing world
    • Provides you with the skills and experience needed to build a foundation and grow your career in digital marketing

    A student looking to build a career in one of the most sought-after domains today:
    Business professionals looking for a scope to get ahead in their career can explore the field of digital marketing. Senior leadership professionals in the domain of digital marketing have a salary package of US $140,000 to $200,000 according to Mondo. This DMCA course will assist you in:  

    • Getting a stronghold of digital marketing concepts along with its hands-on experience.
    • Understanding how to plan and implement digital marketing campaigns and get industry-ready for promising digital marketing roles in the industry

    Sales or business professionals looking to accelerate their career:
    This course will give you an insider’s view into the digital marketing domain. With this course you can:

    • Up-skill your competencies and carve an entry into a digital marketing role
    • Understand the inner workings of digital marketing campaigns that can help you as you collaborate and work with digital marketing teams
       

  • What are the projects and tools included in the course?

    Working with hands-on real-life projects is crucial for any Digital Marketing training program. In this DMCA course, candidates get the opportunity to complete four live projects of 10 hours each. Candidates will get to use various digital marketing tools to implement their digital marketing strategy being an in-charge of a website.  

    Project 1: Google Analytics & SEO: Candidate will set up his business website, ensure proper SEO, and enable Google Analytics to review its performance.

    Project 2: Google AdWords: Candidate will design a Google AdWords campaign to raise relevant paid search traffic to his website.

    Project 3: Facebook Marketing: Candidate will run a Facebook marketing campaign for his website and maintain the Facebook page to guarantee brand visibility and engagement.

    Project 4: YouTube and Video Marketing: Candidate will run a YouTube marketing campaign for his website and maintain his YouTube channel.
     
    Simplilearn has included guides and exclusive access to various tools as a part of the DMCA course such as :
    Feng-GUI (30 days access)
    Crazy Egg (60 days access worth $100)
     

  • What are the Mimic Pro simulations included in the course?

    The Mimic Pro simulations included in Simplilearn’s DMCA course are powered by real-world Google data. The candidates get the chance of taking the responsibility of an e-commerce company working as a digital marketing manager. The simulations guide the candidates to execute a variety of marketing tasks using virtual money, conceptualize landing pages, run digital marketing experiments, email campaigns, and create virtual search engine marketing campaigns.

     

  • Who is eligible to take this Digital marketing course?

    The Digital Marketing Certified Associate course is ideal for any business professional, marketing consultant or student interested in jump-starting a career in digital marketing, including:

    Sales or business professional looking to accelerate your career:
    This course will give you an insider’s view into the digital marketing domain. With this course you can:

    • Up-skill your competencies and carve an entry into a digital marketing role
    • Understand the inner workings of digital marketing campaigns that can help you as you collaborate and work with digital marketing teams


    Entrepreneur interested in leveraging digital marketing to improve the ROI for your company:
    We live in a digital world where most of your customers live online. So if you’re trying to grow your brand or boost online sales, digital marketing is a critical part of your marketing strategy. This course will help you:

    • Understand the role that digital tools and marketing channels can play in growing your online brand
    • Gain the knowledge and experience required to engage with marketing partners and agencies as you implement an effective digital strategy for your brand


    Traditional marketer striving to enhance your knowledge and skills in digital marketing:
    Digital marketing has been gaining prominence over the last few years, and if you’re an expert marketer in traditional channels and methods, then adding digital marketing skills can be a great boost for your career. This course will:

    • Broaden your marketing know-how and help you stay current with the latest trends and channels in the digital marketing world
    • Arm you with the skills and experience to get a foothold and grow your career in digital marketing


    Digital marketer hoping to broaden your skillsets and accelerate your career to the next level:
    In today’s business world, digital marketers must be able to wear multiple hats and execute campaigns across different types of marketing channels to stay ahead of the competition. Our course can help you:

    • Learn the latest industry-relevant techniques to help you build well-rounded digital marketing expertise
    • Build multiple digital marketing skills and catapult your career in digital marketing


    A student looking to build a career in one of the most sought-after domains today:
    A study by Mondo suggests that senior leadership professionals in digital marketing earn between US $140,000 to $200,000. If you’re looking to build a career in one of the fastest growing domains in business, digital marketing is a great start. This course will help you:

    • Build a strong foundational knowledge of digital marketing and gain hands-on experience in digital marketing
    • Learn how to plan and execute digital marketing campaigns and prepare for fast-paced digital marketing roles in the industry

Course preview

    • DMCA Introduction 27:27
      • 1.1 Introduction 27:27
    • Lesson 1 - Introduction to SEO 14:43
      • 1.1 Part 1 - Introduction to SEO 08:27
      • 1.2 Part 2 - A Model of Search Engines 06:16
      • 1.3 Quiz
    • Lesson 2 - On-Page Optimization 17:44
      • 1.1 Introduction 00:15
      • 1.2 What's In It For Me 00:21
      • 1.3 Objectives 00:21
      • 1.4 Relevancy and Popularity 00:53
      • 1.5 Title Tags and META Descriptions 01:06
      • 1.6 Header Tags 00:38
      • 1.7 URLs and URL Structure 03:26
      • 1.8 Image Alt Text 00:41
      • 1.9 Internal Links 00:41
      • 1.10 Keyword Usage 01:00
      • 1.11 Sitemaps 00:52
      • 1.12 On-Page Don'ts 02:43
      • 1.13 Perfectly Optimized Page 04:03
      • 1.14 Key Takeaways 00:44
      • 1.15 Quiz
    • Lesson 3 - Off-Site Optimization and Link Building 11:53
      • 1.1 Introduction 00:14
      • 1.2 What's In It For Me 00:15
      • 1.3 Objectives 00:23
      • 1.4 Signals of Popularity 01:14
      • 1.5 Principles of Link Building 00:37
      • 1.6 Link - Worthy Content 01:00
      • 1.7 Off - site Engagement 00:56
      • 1.8 Offline Relationships 01:15
      • 1.9 Types of Links 01:29
      • 1.10 Rel=" nofollow" and Social Media 01:19
      • 1.11 Link Building Don'ts 02:19
      • 1.12 Key Takeaways 00:52
      • 1.13 Quiz
    • Lesson 4 - Duplicate Content 06:24
      • 1.1 Introduction 00:12
      • 1.2 What's In It For Me 00:17
      • 1.3 Objectives 00:15
      • 1.4 What Is Duplicate Content 01:24
      • 1.5 Common Instances 01:23
      • 1.6 Fixing Duplicate Content 02:15
      • 1.7 Key Takeaways 00:38
      • 1.8 Quiz
    • Lesson 5 - Keyword Research and Competitive Analysis 16:46
      • 1.1 Introduction 00:18
      • 1.2 What's In It For Me 00:20
      • 1.3 Objectives 00:20
      • 1.4 User Intent 02:07
      • 1.5 Not Provided 01:07
      • 1.6 Performing Keyword Research 02:16
      • 1.7 Two Types of Queries 01:17
      • 1.8 Short Tail: Pros and Cons 01:13
      • 1.9 Long Tail: Pros and Cons 01:02
      • 1.10 Competitive Analysis Overview 02:23
      • 1.11 Factors to Analyze 02:00
      • 1.12 B2B vs B2C 01:46
      • 1.13 Key Takeaways 00:37
      • 1.14 Quiz
    • Lesson 6 - Design and Architecture 07:45
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:18
      • 1.3 Objectives 00:24
      • 1.4 Design Best Practices 02:51
      • 1.5 Designing for Search Engines 02:45
      • 1.6 Importance of Design 00:32
      • 1.7 Key Takeaways 00:42
      • 1.8 Quiz
    • Lesson 7 - Local SEO 08:53
      • 1.1 Introduction 00:11
      • 1.2 What's In It For Me 00:16
      • 1.3 Objectives 00:20
      • 1.4 Local SEO is Here 00:56
      • 1.5 NAP 01:56
      • 1.6 Directories 00:59
      • 1.7 Top Local Signals 03:37
      • 1.8 Key Takeaways 00:38
      • 1.9 Quiz
    • Lesson 8 - SEO Measurement 05:58
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:21
      • 1.3 Objectives 00:15
      • 1.4 Biggest SEO Misconception 03:26
      • 1.5 What to Measure 01:11
      • 1.6 Key Takeaways 00:32
      • 1.7 Quiz
    • Lesson 9 - The Changing State of SEO 06:58
      • 1.1 Introduction 00:12
      • 1.2 What's In It For Me 00:30
      • 1.3 Objectives 00:15
      • 1.4 Constant Changes 01:07
      • 1.5 Google Panda Update 01:04
      • 1.6 Google Penguin Update 01:07
      • 1.7 Not Provided 01:23
      • 1.8 Still Powerful 00:57
      • 1.9 Key Takeaways 00:23
      • 1.10 Quiz
    • Lesson 10 - Integrating SEO with Other Disciplines 06:00
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:37
      • 1.3 Objectives 00:18
      • 1.4 Integrated Marketing 00:34
      • 1.5 User Experience Across Channels 01:05
      • 1.6 SEO and Content Marketing 01:07
      • 1.7 SEO and Analytics 00:42
      • 1.8 SEO and Mobile 00:44
      • 1.9 Key Takeaways 00:40
      • 1.10 Quiz
    • SEO Foundations Quiz
      • SEO Foundations Quiz
    • Lesson 00 - SME Introduction 00:42
      • Faculty Introduction 00:42
    • Lesson 01 - Introduction to Social Media 25:09
      • 1.01 Introduction to Social Media 00:41
      • 1.02 Modern Communication 03:40
      • 1.03 Social Media Landscape 01:54
      • 1.04 Social Media and Content Marketing 04:52
      • 1.05 Reputation Management and Monitoring 07:32
      • 1.06 Customer Engagement 05:17
      • 1.07 Key Takeaways 01:13
      • Quiz
    • Lesson 02 - Social Media Strategy and Planning 40:45
      • 2.01 Introduction 00:45
      • 2.02 Social Media Impact On Business Goals 03:58
      • 2.03 Social Media Marketing Integration 02:08
      • 2.04 Strategic Business channel Part 1 15:50
      • 2.05 Strategic Business channel Part 2 12:51
      • 2.06 Define Your Target Audience 02:22
      • 2.07 Types of Content to Post and Promote 02:00
      • 2.08 Key Takeaways 00:51
      • Quiz
    • Lesson 03 - Social Media Channel Management 42:36
      • 3.01 Introduction 00:43
      • 3.02 Social Networking 15:52
      • 3.03 Microblogging 03:42
      • 3.04 Media Sharing Videos 06:35
      • 3.05 Media Sharing Images 06:55
      • 3.06 Other Services 07:59
      • 3.07 Key Takeaways 00:50
      • Quiz
    • Lesson 04 - Social Media Management Tools 09:29
      • 4.01 Introduction 00:40
      • 4.02 Impact On Business Goals 01:18
      • 4.03 Buffer 01:53
      • 4.04 Hootsuite 02:09
      • 4.05 Social Studio 01:17
      • 4.06 Link Shortener 01:17
      • 4.07 Key Takeaways 00:55
      • Quiz
    • Lesson 05 - Social Media Measurement and Reporting 13:36
      • 5.01 Introduction 00:34
      • 5.02 Key Performance Indicators 05:49
      • 5.03 Social Analytics Tools 06:44
      • 5.04 Key Takeaways 00:29
      • Quiz
    • Lesson 06 - Social Advertising 17:17
      • 6.01 Introduction 00:29
      • 6.02 Social Advertising Key Factors 04:36
      • 6.03 Advertising Campaign in LinkedIn and Facebook 11:51
      • 6.04 Key Takeaways 00:21
      • Quiz
    • Social Media Foundations Quiz
      • Social Media Foundations Quiz
    • Lesson 1 - Introduction to Content Marketing 18:31
      • 1.1 What is Content Marketing 00:40
      • 1.2 What's In It For Me 01:00
      • 1.3 Objectives 00:53
      • 1.4 Origins of Content Marketing 03:24
      • 1.5 Content Marketing—Definition 01:43
      • 1.6 Content Marketing Overlap 02:16
      • 1.7 Effective vs. Ineffective 04:23
      • 1.8 The No-strategy Penalty 01:30
      • 1.9 Key Takeaways 02:42
      • 1.10 Quiz
    • Lesson 2 - Content Marketing Strategy 29:09
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 00:37
      • 1.3 Objective 00:36
      • 1.4 You Need a Documented Strategy 00:52
      • 1.5 Start With Your Customers 02:20
      • 1.6 Your Brand's Story 02:57
      • 1.7 Channel Strategy 01:33
      • 1.8 Establish Listening Posts 01:39
      • 1.9 Measurement is a Must 01:49
      • 1.10 Questions Your Plan Must Answer 01:15
      • 1.11 Making the Playbook 01:04
      • 1.12 Overcoming Budget Issues 04:02
      • 1.13 Hindustan Unilever Case Study 05:08
      • 1.14 Key Takeaways 05:07
      • 1.15 Quiz
    • Lesson 3 - Overseeing a Content Marketing Program 24:30
      • 1.1 Introduction 00:19
      • 1.2 What's In It For Me 00:26
      • 1.3 Objective 00:50
      • 1.4 Who Oversees Content Marketing 01:57
      • 1.5 Content Marketing and Social Media 02:18
      • 1.6 Content Marketing and SEO 01:58
      • 1.7 Roles In The Customer Journey 04:57
      • 1.8 The Engagement Model 02:15
      • 1.9 GE's influencer campaign Case Studies 07:59
      • 1.10 Key Takeaways 01:31
      • 1.11 Quiz
    • Lesson 4 - Content Marketing Tactics 34:47
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 00:29
      • 1.3 Objectives 00:17
      • 1.4 Overview 00:50
      • 1.5 In-Person Events 02:11
      • 1.6 eNewsletters 00:58
      • 1.7 Online Videos 03:07
      • 1.8 Case Studies 00:35
      • 1.9 Webinars and Webcasts 00:39
      • 1.10 Social Media (Except Blogs) 01:45
      • 1.11 Blogs 01:11
      • 1.12 Research Reports 01:54
      • 1.13 White Papers 00:31
      • 1.14 On-Site Articles 01:41
      • 1.15 eBooks 01:03
      • 1.16 Mobile Content 01:38
      • 1.17 Online Presentations 00:58
      • 1.18 Infographics 00:52
      • 1.19 Press Releases 01:52
      • 1.20 Putting It All Together 01:22
      • 1.21 Caterpillar's Built For It campaign Case Studies 08:58
      • 1.22 Key Takeaways 01:46
      • 1.23 Quiz
    • Lesson 5 - Social Media Platforms 27:50
      • 1.1 Introduction 00:19
      • 1.2 What's In It For Me 00:25
      • 1.3 Objective 00:24
      • 1.4 Overview 00:44
      • 1.5 Facebook 01:59
      • 1.6 LinkedIn 02:24
      • 1.7 YouTube 02:38
      • 1.8 Twitter 01:21
      • 1.9 The Secret to Highly Shareable Content 01:06
      • 1.10 World Cup Example 05:30
      • 1.11 GoPro Case Studies 09:46
      • 1.12 Key Takeaways 01:14
      • 1.13 Quiz
    • Lesson 6 - Measurement and Budget 26:56
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 00:27
      • 1.3 Objectives 00:31
      • 1.4 Overcoming Hurdles 01:47
      • 1.5 B2C Goals and Metrics 02:07
      • 1.6 B2B Goals and Metrics 01:51
      • 1.7 Tying Outputs to Outcomes 01:16
      • 1.8 P and G Example 04:04
      • 1.9 Conclusion 01:09
      • 1.10 Piper Aircraft Case Study 12:11
      • 1.11 Key Takeaways 01:23
      • 1.12 Quiz
    • Content Marketing Foundations Quiz
      • Content Marketing Foundations Quiz
    • Lesson 00 - SME Introduction 01:47
      • SME Introduction 01:47
    • Lesson 01 - Introduction to Email Marketing 16:59
      • 1.1 Introduction 00:40
      • 1.2 Email Marketing An Introduction 03:51
      • 1.3 History and Evolution of Email Marketing 03:21
      • 1.4 Pervasiveness of Email 05:46
      • 1.5 Key Drivers of Email Effectiveness 02:29
      • 1.6 Key Takeaways 00:52
      • Quiz
    • Lesson 02 - Elements of Email 18:21
      • 2.1 Introduction 00:24
      • 2.2 Primary Email Elements 03:09
      • 2.3 Email Preview and Email Development 11:01
      • 2.4 Legal Requirements, Email Footer and Subscription Options 03:00
      • 2.5 Key Takeaways 00:47
      • Quiz
    • Lesson 03 - Working with an ESP 23:43
      • 3.1 Introduction 00:45
      • 3.2 Need for ESP and Its Rise 05:54
      • 3.3 Email Campaign and ESP Account Settings and Features 07:56
      • 3.4 Building an Email Campaign 04:59
      • 3.5 ESP Reporting Features 03:14
      • 3.6 Key Takeaways 00:55
      • Quiz
    • Lesson 04 - Build and Maintain your List 35:31
      • 4.1 Introduction 00:49
      • 4.2 Importance of Building an Email Subscriber List 03:02
      • 4.3 Build Your Subscriber List 04:14
      • 4.4 Subscriber Options 07:06
      • 4.5 List Building Tactics 06:46
      • 4.6 Managing Subscriber List 06:31
      • 4.7 Segmenting Subscriber List 06:22
      • 4.8 Key Takeaways 00:41
      • Quiz
    • Lesson 05 - Avoid Spam Penalties 25:52
      • 5.1 Introduction 00:42
      • 5.2 Primary Email Elements 04:39
      • 5.3 Define Spam 03:42
      • 5.4 Spam Laws and Regulation 10:18
      • 5.5 Methods to Combat Spam 05:33
      • 5.6 Key Takeaways 00:58
      • Quiz
    • Lesson 06 - Email Deliverability 13:53
      • 6.1 Introduction 00:42
      • 6.2 Understand Deliverability 02:56
      • 6.3 Improve Deliverability with Email Preview 02:33
      • 6.4 Overcoming Deliverability Problems 02:50
      • 6.5 Focus on a Mobile-First Delivery 04:03
      • 6.6 Key Takeaways 00:49
      • Quiz
    • Lesson 07 - Campaign Measurement 25:35
      • 7.1 Introduction 00:47
      • 7.2 Email Measurement Funnel 10:14
      • 7.3 Email Measurements 05:36
      • 7.4 Essentials of Landing Pages 08:20
      • 7.5 Key Takeaways 00:38
      • Quiz
    • Lesson 08 - Automation Basics 21:07
      • 8.1 Introduction 00:42
      • 8.2 Autoresponders 02:38
      • 8.3 Thank You Email 03:28
      • 8.4 Welcome Series Emails 07:46
      • 8.5 Triggered Email Campaigns 05:30
      • 8.6 Key Takeaways 01:03
    • Email Marketing Foundations Quiz
      • Email Marketing Foundations Quiz
    • Lesson 00 - SME Intro 01:35
      • SME Intro 01:35
    • Lesson 01 - Introduction to Mobile Marketing 20:10
      • 1.1 Introduction 00:44
      • 1.2 Definition of Mobile Marketing 02:57
      • 1.3 Importance of Mobile Marketing 04:44
      • 1.4 Mobile as a Promotional and an Engagement Tool 03:55
      • 1.5 Mobile Marketing vs Mobile Advertising 01:04
      • 1.6 Mobile and Other Channels 05:59
      • 1.7 Key takeways 00:47
      • Quiz
    • Lesson 02 - Mobile Products and Services 23:54
      • 2.1 Introduction 00:24
      • 2.2 Mobile Marketing Tools 12:21
      • 2.3 Location Marketing Services 02:59
      • 2.4 Mobile Web Applications and ecommerce 07:25
      • 2.5 Key Takeaways 00:45
      • Quiz
    • Lesson 03 - Promotions and Incentives 22:23
      • 3.1 Introduction 00:44
      • 3.2 Incentives for Mobile Channels 04:06
      • 3.3 Methods of Offering Mobile Incentives 07:48
      • 3.4 Mobile Incentives and Promotions 06:18
      • 3.5 Changeover to Mobile Coupons 02:49
      • 3.6 Key Takeaways 00:38
      • Quiz
    • Lesson 04 - Integration with Marketing Mix 27:41
      • 4.1 Introduction 00:54
      • 4.2 Multi-channel Marketing Plan 07:37
      • 4.3 Mobile Marketing Strategy Plan 00:45
      • 4.4 Elements of Mobile Marketing Mix 14:14
      • 4.5 Segmentation and Targeting 03:13
      • 4.6 Key Takeaways 00:58
      • Quiz
    • Lesson 05 - Mobile Advertising 19:59
      • 5.1 Introduction 00:39
      • 5.2 Mobile Advertising 01:33
      • 5.3 Mobile Marketing and Mobile Advertising 06:50
      • 5.4 Mobile Advertising Channels 03:20
      • 5.5 Types of Mobile Ads 03:31
      • 5.6 Strategies for Successful Mobile Advertising 03:03
      • 5.7 Key Takeaways 01:03
      • Quiz
    • Lesson 06 - Mobile Analysis 25:14
      • 6.1 Introduction 00:45
      • 6.2 Types of Analysis 13:02
      • 6.3 Mobile Marketing vs Ads-based Analysis 01:11
      • 6.4 Google as a Main Player 02:43
      • 6.5 Mobile Audience and Their Behavior 01:47
      • 6.6 Methods of Tracking Usage 04:41
      • 6.7 Key Takeaways 01:05
      • Quiz
    • Lesson 07 - Rules and Regulations 17:14
      • 7.1 Introduction 00:41
      • 7.2 Rules and regulations and code of conduct 03:14
      • 7.3 Mobile Marketing Guidelines 04:52
      • 7.4 Spam laws 02:57
      • 7.5 Regulations in Major Markets 04:48
      • 7.6 Key Takeaways 00:42
      • Quiz
    • Mobile Marketing Foundations Quiz
      • Mobile Marketing Foundations Quiz
    • Lesson 00 - Course Introduction 00:35
      • Course Introduction 00:35
    • Lesson 01 - Introduction to Pay Per Click 23:14
      • 1.1 Introduction 00:36
      • 1.2 Defining Paid Search Advertising 07:25
      • 1.3 How PPC Works for Various Business Types 08:33
      • 1.4 Advantages of PPC 03:18
      • 1.5 The Three Rs of PPC 02:24
      • 1.6 Key Takeaways 00:58
      • Quiz
    • Lesson 02 - Psychology of Search 15:32
      • 2.1 Introduction 00:42
      • 2.2 The Search Process 06:08
      • 2.3 How Ads and Landing Pages 04:18
      • 2.4 Aligning Goals for Successful Search 03:29
      • 2.5 Key Takeaways 00:55
      • Quiz
    • Lesson 03 - Account Hierarchy 11:28
      • 3.1 Introduction 00:31
      • 3.2 Hierarchy of a PPC account 02:33
      • 3.3 Campaign Settings 02:06
      • 3.4 Structuring of Ad Groups 05:31
      • 3.5 Key Takeaways 00:47
      • Quiz
    • Lesson 04 - Search Ads and Keyword Targeting 39:41
      • 4.1 Introduction 00:31
      • 4.2 How to Create a Compelling Search Ad 15:21
      • 4.3 How Keywords and Search Queries Work Together 23:02
      • 4.4 Key Takeaways 00:47
      • Quiz
    • Lesson 05 - Increasing Reach With Display Network 13:06
      • 5.1 Introduction 00:32
      • 5.2 Display Network and its Reach 01:56
      • 5.3 Display Network Targeting Options 06:29
      • 5.4 Available Ad Formats 03:28
      • 5.5 Key Takeaways 00:41
      • Quiz
    • Lesson 06 - Reaching Target Audiences 19:59
      • 6.1 Introduction 00:35
      • 6.2 Who Is the Audience 01:39
      • 6.3 Remarketing Across Search and Display 11:45
      • 6.4 Reaching New Audience 01:46
      • 6.5 Segmenting Audience Based on Behavior 03:33
      • 6.6 Key Takeaways 00:41
      • Quiz
    • Lesson 07 - The Buying Funnel 22:13
      • 7.1 Introduction 00:35
      • 7.2 Overview of the Buying Funnel 07:39
      • 7.3 Targeting Users Throughout the Funnel 11:46
      • 7.4 Channels to Leverage throughout the Buying Funnel 01:25
      • 7.5 Key Takeaways 00:48
      • Quiz
    • Lesson 08 - The Paid Search Auction 19:52
      • 8.1 Introduction 00:29
      • 8.2 Functioning of Ad Ranks 04:40
      • 8.3 Effect of Bids on Ad Position 03:03
      • 8.4 Quality Score 11:01
      • 8.5 Key Takeaways 00:39
      • Quiz
    • Lesson 09 - Setting and Measuring Marketing Goals 19:38
      • 9.1 Introduction 00:37
      • 9.2 Setting and Measuring Marketing Goals 06:35
      • 9.3 Making Data Driven Decisions in Bidding and Account Management 06:32
      • 9.4 How Customer Journey can Use Attribution Management in Bidding 05:16
      • 9.5 Key Takeaways 00:38
      • Quiz
    • Lesson 10 - How PPC Fits into the Digital Strategy 24:06
      • 10.1 Introduction 00:35
      • 10.2 PPC and Other Marketing Channels 04:56
      • 10.3 PPC Management in Various Business Types 11:27
      • 10.4 Future of PPC 06:43
      • 10.5 Key Takeaways 00:25
      • Quiz
    • PPC Foundations Quiz
      • PPC Foundations Quiz
    • Lesson 1 - Introducing Website Conversion Rate Optimization 15:15
      • 1.1 Introduction 00:44
      • 1.2 What's In It For Me 00:43
      • 1.3 Objectives 00:18
      • 1.4 Introducing Website Conversion Rate Optimization 02:51
      • 1.5 The Traits of Success 02:10
      • 1.6 The Amazon Example 02:50
      • 1.7 What Should You Test 02:23
      • 1.8 Robert Cialdini’s Principles of Persuasion 02:42
      • 1.9 Key Takeaways 00:34
      • 1.10 Quiz
    • Lesson 2 - Laying the Foundations of Conversion 07:15
      • 1.1 Introduction 00:20
      • 1.2 What's In It For Me 00:30
      • 1.3 Objectives 00:08
      • 1.4 Understanding AIDAS 01:46
      • 1.5 Understanding Information Scent 03:06
      • 1.6 Maintaining the Scent Examples 01:00
      • 1.7 Key Takeaways 00:25
      • 1.8 Quiz
    • Lesson 3 - Getting to Know Your Customers 07:43
      • 1.1 Introduction 00:23
      • 1.2 What's In It For Me 00:35
      • 1.3 Objectives 00:12
      • 1.4 Identify Your Visitors Goals 02:20
      • 1.5 Modeling Your Customers 03:54
      • 1.6 Key Takeaways 00:19
      • 1.7 Quiz
    • Lesson 4 - Creating the Message 11:57
      • 1.1 Introduction 00:20
      • 1.2 What's In It For Me 00:14
      • 1.3 Objectives 00:13
      • 1.4 Identify Your Message 01:06
      • 1.5 Sell More Effectively 03:07
      • 1.6 Microcopy 04:08
      • 1.7 What if Your Copy Still Doesn't Convert 02:21
      • 1.8 Key Takeaways 00:28
      • 1.9 Quiz
    • Lesson 5 - Anatomy of a Landing Page 07:01
      • 1.1 Introduction 00:20
      • 1.2 What's In It For Me 00:09
      • 1.3 Objectives 00:10
      • 1.4 Landing Pages 02:04
      • 1.5 Elements of a Great Landing Page 04:00
      • 1.6 Key Takeaways 00:18
      • 1.7 Quiz
    • Lesson 6 - Why Design Matters 07:08
      • 1.1 Introduction 00:25
      • 1.2 What's In It For Me 00:08
      • 1.3 Objectives 00:10
      • 1.4 The Elements of Design 02:08
      • 1.5 Fitting Your Page Together 02:44
      • 1.6 Technical Considerations 01:09
      • 1.7 Key Takeaways 00:24
      • 1.8 Quiz
    • Lesson 7 - Testing for Conversions 06:59
      • 1.1 Introduction 00:18
      • 1.2 What's In It For Me 00:10
      • 1.3 Objectives 00:07
      • 1.4 Three Key Factors of Conversion 04:35
      • 1.5 The Three Factors in Action 01:31
      • 1.6 Key Takeaways 00:18
      • 1.7 Quiz
    • Lesson 8 - Seeing the Bigger Picture 08:25
      • 1.1 Introduction 00:24
      • 1.2 What's In It For Me 00:08
      • 1.3 Objectives 00:22
      • 1.4 Conversion Optimization and SEO 00:58
      • 1.5 Conversion Optimization and Social Media 00:55
      • 1.6 Conversion Optimization and Paid Search 01:37
      • 1.7 Conversion Optimization and Email Lists 01:27
      • 1.8 Conversion Optimization and Analytics 00:56
      • 1.9 Conversion Optimization in the Mobile World 00:58
      • 1.10 Key Takeaways 00:40
      • 1.11 Quiz
    • Website Conversion Rate Optimization Foundations Quiz
      • Website Conversion Rate Optimization Foundations Quiz
    • Lesson 1 - Introduction to Digital Analytics 18:29
      • 1.1 Introduction 01:07
      • 1.2 What's In It For Me 02:20
      • 1.3 Objectives 00:41
      • 1.4 Why Digital Analytics 05:10
      • 1.5 What is Analytics 04:38
      • 1.6 Role of an Analyst 02:16
      • 1.7 How Difficult is it 00:55
      • 1.8 Key Takeaways 01:22
      • 1.9 Quiz
    • Lesson 2 - Organizational Maturity 35:37
      • 1.1 Introduction 00:15
      • 1.2 What's In It For Me 01:12
      • 1.3 Objectives 00:57
      • 1.4 Why Maturity 00:30
      • 1.5 What is a Maturity Model 01:21
      • 1.6 Digital Analytics Maturity Model 02:06
      • 1.7 Management, Governance, and Adoption 04:13
      • 1.8 Objective and Scope 06:30
      • 1.9 Team and Expertise 03:33
      • 1.10 Continuous Improvement Process and Methodology 03:22
      • 1.11 Tools, Technology, and Data Integration 07:30
      • 1.12 Case Study 03:11
      • 1.13 Key Takeaways 00:57
      • 1.14 Quiz
    • Lesson 3 - Building Blocks 26:19
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 01:26
      • 1.3 Objectives 00:22
      • 1.4 Dimensions and Metrics 01:24
      • 1.5 Audience Building Blocks 04:41
      • 1.6 Acquisition Building Blocks 02:27
      • 1.7 Behavioral Building Blocks 05:38
      • 1.8 Conversion Building Blocks 05:15
      • 1.9 Calculated Metrics 01:56
      • 1.10 Compound Metrics 00:55
      • 1.11 Key Takeaways 02:05
      • 1.12 Quiz
    • Lesson 4 - Managerial Perspectives of Digital Analytics 26:00
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:13
      • 1.3 Objectives 01:44
      • 1.4 Porter’s Value Chain Framework and Marketing Centricity 02:01
      • 1.5 Customer Lifecycle 03:37
      • 1.6 Personas and Scent Trails 02:29
      • 1.7 Mapping Features Functions and Content to Personas and the Lifecycle 03:52
      • 1.8 The Power of Pilot Projects 03:54
      • 1.9 Planning 01:45
      • 1.10 Privacy and Ethics 03:15
      • 1.11 The Curse of Data - Analysis Paralysis 02:02
      • 1.12 Key Takeaways 00:55
      • 1.13 Quiz
    • Lesson 5 - Key Performance Indicators 24:48
      • 1.1 Introduction 00:15
      • 1.2 What's In It For Me 00:45
      • 1.3 Objectives 00:39
      • 1.4 The Starting Point 01:32
      • 1.5 What is a Key Performance Indicator (KPI) 00:43
      • 1.6 The Ultimate KPIs 02:51
      • 1.7 How to Pick the Right KPIs 01:02
      • 1.8 Critical - To - Quality (CTQ) 03:56
      • 1.9 Attributes of a Great KPI 01:51
      • 1.10 Bounce Rate 02:59
      • 1.11 Average Order Value (AOV) — Metric or a KPI 02:25
      • 1.12 Measuring Engagement 01:56
      • 1.13 How Many KPIs 02:55
      • 1.14 Key Takeaways 00:59
      • 1.15 Quiz
    • Lesson 6 - Segmentation 19:58
      • 1.1 Introduction 00:09
      • 1.2 What's In It For Me 00:49
      • 1.3 Objectives 00:53
      • 1.4 Why Use Segmentation 00:57
      • 1.5 Population N — Example 03:21
      • 1.6 Segmenting — RFM Approach 03:02
      • 1.7 Built-in and Custom Segments 05:23
      • 1.8 Segmentation — ABC 04:58
      • 1.9 Key Takeaways 00:26
      • 1.10 Quiz
    • Lesson 7 - The Analysis Process 42:05
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 01:21
      • 1.3 Objectives 01:00
      • 1.4 Types of Analytics 02:02
      • 1.5 Continuous Improvements and Problem Solving with Lean Six Sigma 01:15
      • 1.6 Define 03:43
      • 1.7 Measure 08:34
      • 1.8 Analyze 09:19
      • 1.9 Improve 02:28
      • 1.10 Control 00:35
      • 1.11 Analysis Process Examples 10:48
      • 1.12 Key Takeaways 00:47
      • 1.13 Quiz
    • Lesson 8 - Marketing Management 22:45
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 00:22
      • 1.3 Objectives 00:44
      • 1.4 What is Campaign Tracking 02:35
      • 1.5 Components of a Campaign 03:21
      • 1.6 The Impact of Ad Blockers 02:06
      • 1.7 Paid Owned and Earned Media 02:42
      • 1.8 Attribution Modeling and Media-Mix Modeling 03:53
      • 1.9 Assisted Conversions 01:28
      • 1.10 Attribution Models 03:08
      • 1.11 Offline Attribution 00:53
      • 1.12 Key Takeaways 01:23
      • 1.13 Quiz
    • Lesson 9 - Experimentation and Testing 11:48
      • 1.1 Introduction 00:09
      • 1.2 What's In It For Me 00:59
      • 1.3 Objectives 00:19
      • 1.4 Benefits of Testing 01:38
      • 1.5 Web Design 101 01:39
      • 1.6 Hypothesis Testing 01:23
      • 1.7 A-B Testing Pros and Cons 01:06
      • 1.8 Multivariate Testing 02:15
      • 1.9 Multivariate Testing Pros and Cons 01:54
      • 1.10 Key Takeaways 00:26
      • 1.11 Quiz
    • Lesson 10 - Reports and Dashboards 18:10
      • 1.1 Introduction 00:19
      • 1.2 What's In It For Me 01:08
      • 1.3 Objectives 00:35
      • 1.4 What is a Dashboard 01:05
      • 1.5 Analysis and Reporting Workflow 01:42
      • 1.6 Planning Your Dashboard 03:21
      • 1.7 Choice Of Visualization 01:30
      • 1.8 Gestalt Principle 01:03
      • 1.9 Stephen Few Common Pitfalls in Dashboard Design 01:23
      • 1.10 Expressing Exactitude or Sense of Scale 01:34
      • 1.11 Remove to Improve 01:20
      • 1.12 The Art of Storytelling 02:26
      • 1.13 Key Takeaways 00:44
      • 1.14 Quiz
    • Lesson 11 - The Digital Analytics Stack 18:20
      • 1.1 Introduction 00:36
      • 1.2 What's In It For Me 00:53
      • 1.3 Objectives 00:36
      • 1.4 The Complex MarTech Landscape 01:19
      • 1.5 Selecting a Web Analytics Platform 01:56
      • 1.6 Qualitative Data 01:58
      • 1.7 Competitive Intelligence 03:19
      • 1.8 Social Analytics 03:21
      • 1.9 Back Office CRM and Sales Data 01:11
      • 1.10 Instrumentation (Tagging) 02:14
      • 1.11 Key Takeaways 00:57
      • 1.12 Quiz
    • Digital Analytics Foundations Quiz
      • Digital Analytics Foundations Quiz
    • Lesson 1 - Introduction to Marketing Automation 10:31
      • 1.1 Introduction 00:36
      • 1.2 Defining Marketing Automation 00:57
      • 1.3 Increase Engagement 02:16
      • 1.4 Flatten Your Sales Funnel 01:28
      • 1.5 Close More Deals 03:01
      • 1.6 Make More Money 00:55
      • 1.7 Develop Best Customers 01:18
      • 1.8 Quiz
    • Lesson 2 - Lead Capture and Nurture 09:42
      • 1.1 Introduction 00:31
      • 1.2 Capture and Nurture 00:40
      • 1.3 Lead Capture Process 01:19
      • 1.4 Lead Nurture - Building a Relationship 02:04
      • 1.5 Implicit and Explicit Data 01:31
      • 1.6 Lead Scoring 03:37
      • 1.7 Quiz
    • Lesson 3 - Automated Campaigns 28:21
      • 1.1 Triggers and Series 13:11
      • 1.2 Drip Campaigns 07:26
      • 1.3 Nurture Campaigns 07:44
      • 1.4 Quiz
    • Lesson 4 - Improving Customer Life cycle 24:56
      • 1.1 Measurement and Attribution 15:23
      • 1.2 Customer Journey 09:33
      • 1.3 Quiz
    • Marketing Automation Foundations Quiz
      • Marketing Automation Foundations Quiz
    • Lesson 1 - What is Programmatic Buying 07:55
      • 1.1 Introduction 00:26
      • 1.2 Programmatic Buying 00:53
      • 1.3 Programmatic Uses 00:48
      • 1.4 Programmatic Media 00:43
      • 1.5 Programmatic Channels and Custom Audiences 00:34
      • 1.6 Using Videos in Programmatic 00:42
      • 1.7 Programmatic in Mobile and Apps 01:35
      • 1.8 Advanced Targeting 01:21
      • 1.9 Real Time Advertising 00:53
      • 1.10 Quiz
    • Lesson 2 - Programmatic Buying vs Traditional Paid Marketing Approaches 13:40
      • 1.1 Introduction 00:15
      • 1.2 Programmatic Ad Buying Approach-Publishers 01:28
      • 1.3 Programmatic Ad Buying Approach - Advertisers 00:55
      • 1.4 Traditional Ad Marketplace 04:27
      • 1.5 Ad Server - Tracking Users 01:07
      • 1.6 Data Management Platform (DMP) 01:16
      • 1.7 Ad Buying Approach - What Changed 01:57
      • 1.8 Programmatic Ad Approach 02:15
      • 1.9 Quiz
    • Lesson 3 - Programmatic Direct vs RTB 09:18
      • 1.1 Introduction 00:14
      • 1.2 Behavioral Targeting 01:00
      • 1.3 Programmatic and RTB 01:00
      • 1.4 RTB - DSP and SSP 02:03
      • 1.5 RTB Process 02:34
      • 1.6 Programmatic Direct 02:27
      • 1.7 Quiz
    • Lesson 4 - Programmatic Workflow 07:37
      • 1.1 Introduction 00:13
      • 1.2 Primary Systems in Programmatic 01:36
      • 1.3 How it Works 05:02
      • 1.4 Transparency in Programmatic 00:46
      • 1.5 Quiz
    • Lesson 5 - Targeting Strategies in Programmatic 13:49
      • 1.1 Introduction 00:11
      • 1.2 Targeting Using First-Party Data 01:10
      • 1.3 Targeting Using Third-Party Data 00:58
      • 1.4 Three Ways of Targeting - Impression-Based 02:21
      • 1.5 Three Ways of Targeting - Audience-Based 03:53
      • 1.6 Three Ways of Targeting - Customer-Based 03:20
      • 1.7 Customer-Based Targeting Example 01:56
      • 1.8 Quiz
    • Lesson 6 - Ad Frauds 15:58
      • 1.1 Introduction 00:15
      • 1.2 Digital Advertising Fraud 01:40
      • 1.3 Types of Ad Fraud 03:21
      • 1.4 Estimates of Ad Fraud 01:01
      • 1.5 Ad Fraud 04:24
      • 1.6 How to Tackle Ad Frauds 05:17
      • 1.7 Quiz
    • Programmatic Buying Foundations Quiz
      • Programmatic Buying Foundations Quiz
    • Lesson 01 - Introduction to Google Analytics 09:11
      • 1.01 Introduction to Analytics 01:28
      • 1.02 Getting Familiar with Google Merchandise Store 01:25
      • 1.03 Creating Google Analytics Account 02:19
      • 1.04 Accessing Google Analytics Data 01:49
      • 1.05 Key Takeaways 00:55
      • 1.06 Resources
      • 1.07 Exercise 01:15
    • Lesson 02 - Navigating the Interface 21:29
      • 2.01 Navigating the Interface 01:01
      • 2.02 Understanding AABC Reporting Structure 06:02
      • 2.03 Understanding Reporting Parameters 02:49
      • 2.04 Creating Shortcuts to Customized Reports 10:27
      • 2.05 Key Takeaways 00:30
      • 2.06 Resources
      • 2.07 Exercise 00:40
    • Lesson 03 - Advanced Table Filtering 13:22
      • 3.01 Advanced Table Filtering 00:51
      • 3.02 Applying Efficient Inline Analysis 02:19
      • 3.03 Create Customized Reports with Selected Dimensions Metrics 02:01
      • 3.04 Using Advanced Filters and Regular Expressions 07:15
      • 3.05 Key Takeaways 00:26
      • 3.06 Resources
      • 3.07 Exercise 00:30
    • Lesson 04 - Creating Segments 21:53
      • 4.01 Creating Segments 00:55
      • 4.02 Using System Defined Segments 02:26
      • 4.03 Customizing Segments 13:32
      • 4.04 Advanced Segment Scope and Sequencing 03:41
      • 4.05 Key Takeaways 00:50
      • 4.06 Resource
      • 4.07 Exercise 00:29
    • Lesson 05 - Multiple Goals and Goal Types 21:49
      • 5.01 Multiple Goals and Goal Types 00:58
      • 5.02 Defining Goals to Measure Success 10:11
      • 5.03 Understanding Smart Goals 02:00
      • 5.04 Applying Goals to Understand Economic Value 00:24
      • 5.05 Key Takeaways 07:39
      • 5.06 Resource
      • 5.07 Exercise 00:37
    • Lesson 06 - Part 1 - Campaign Tracking: Fundamental Concepts 22:10
      • 6.01 Part 1 Fundamental Concepts 01:17
      • 6.02 Part 1 Categorizing Various Types of Clicks 04:58
      • 6.03 Part 1 UTM Parameters 06:53
      • 6.04 Part 1 Categorizing Tracking Parameters 08:07
      • 6.05 Part 1 Key Takeaways 00:22
      • 6.06 Part 1 Resource
      • 6.07 Part 1 Exercise 00:33
    • Lesson 06 - Part 2 - Campaign Tracking: Tracking Parameters Examples 19:11
      • 6.01 Part 2 Tracking Parameters Examples 01:10
      • 6.02 Part 2 Tracking Parameters in Different Scenarios 09:53
      • 6.03 Part 2 Differentiating Marketing Activities 03:53
      • 6.04 Part 2 Identifying Common Mistakes 03:25
      • 6.05 Part 2 Key Takeaways 00:23
      • 6.06 Part 2 Resource
      • 6.07 Part 2 Exercise 00:27
    • Lesson 07 - Tracking People 17:25
      • 7.01 Tracking People 00:50
      • 7.02 Introduction to User ID and User Metrics 08:50
      • 7.03 Impact of User ID Feature on Reporting 03:14
      • 7.04 Improve and Leverage User ID Feature 03:39
      • 7.05 Key Takeaways 00:31
      • 7.06 Resource
      • 7.07 Exercise 00:21
    • Lesson 08 - Analyzing Marketing Effectiveness 48:22
      • 8.01 Analyzing Marketing Effectiveness 00:46
      • 8.02 Understanding Your Audience 10:04
      • 8.03 Common Requests Related to Traffic Sources 09:18
      • 8.04 Exploring Campaign Effectiveness 04:40
      • 8.05 Attribution and Its Limits 22:22
      • 8.06 Key Takeaways 00:25
      • 8.07 Resource
      • 8.08 Exercise 00:47
    • Lesson 09 - Feature-Rich-Website Tracking 51:16
      • 9.01 Feature Rich Website 01:38
      • 9.02 Tracking Feature Rich Website 16:14
      • 9.03 Onsite Search 12:15
      • 9.04 Email Subscription 15:35
      • 9.05 Identifying Needs of RIA 04:18
      • 9.06 Key Takeaways 00:43
      • 9.07 Resource
      • 9.08 Exercise 00:33
    • Lesson 10 - Tracking Ecommerce 30:04
      • 10.01 E-commerce Tracking 01:03
      • 10.02 Leveraging E-commerce Tracking Features 15:00
      • 10.03 Remarketing Based on Shopping Behavior 03:55
      • 10.04 Leveraging E-commerce Tracking Features on Non e-commerce Websites 08:33
      • 10.05 Key Takeaways 01:07
      • 10.06 Resource
      • 10.07 Exercise 00:26
    • Lesson 11 - Analytics Intelligence 11:17
      • 11.01 Analytics Intelligence 01:08
      • 11.02 Identifying the Unknown Unknowns 01:54
      • 11.03 Using Intelligence 03:06
      • 11.04 Asking Your Own Questions 01:08
      • 11.05 Going Beyond GA Intelligence Feature 03:02
      • 11.06 Key Takeaways 00:34
      • 11.07 Resource
      • 11.08 Exercise 00:25
    • Lesson 12 - Collaboration and Sharing 17:07
      • 12.01 Collaboration and Sharing 00:51
      • 12.02 Using Sharing and Collaboration Features 10:16
      • 12.03 Using Annotations to Keep Track of Important Changes 02:45
      • 12.04 Applying Agile Management Concepts to Analysis Workflow 02:42
      • 12.05 Key Takeaways 00:21
      • 12.06 Resource
      • 12.07 Exercise 00:12
    • Lesson 13 - Dashboards 30:06
      • 13.01 Dashboards with Data Studio 01:10
      • 13.02 Introducing Data Studio 02:26
      • 13.03 Applying Visualization 12:39
      • 13.04 Extending Beyond Google Analytics 06:01
      • 13.05 Discussing Design Best Practices 06:32
      • 13.06 Key Takeaways 00:54
      • 13.07 Resource
      • 13.08 Exercise 00:24
    • Lesson 14 - Understanding the Account Structure and Managing Users 14:43
      • 14.01 Understanding Account Structure and Managing Users 00:55
      • 14.02 Understanding Google Analytics Account Structure 04:52
      • 14.03 Understanding Access Level Permissions 04:27
      • 14.04 Applying Best Practices for Teams Agencies 03:15
      • 14.05 Key Takeaways 00:39
      • 14.06 Resource
      • 14.07 Excercise 00:35
    • Lesson 15 - Quality Assurance 18:52
      • 15.01 Quality Assurance 00:51
      • 15.02 Identifying Google Analytics on the Page 02:47
      • 15.03 Leveraging Google Tools to Improve Data Quality 11:56
      • 15.04 Utilizing Third Party Tools for Quality Assurance and Audits 02:20
      • 15.05 Key Takeaways 00:27
      • 15.06 Resource
      • 15.07 Exercise 00:31
    • Lesson 16 - Course conclusion 02:55
      • 16.01 Conclusion 00:57
      • 16.02 Exercise 01:23
      • 16.03 Resource
      • 16.04 Course Conclusion 00:35
    • Google Analytics Quiz
      • Google Analytics Quiz
    • Lesson 01 - Introduction to AdWords 11:00
      • 1.1 Introduction to AdWords 00:54
      • 1.2 What is AdWords? 01:53
      • 1.3 How AdWords Works 03:56
      • 1.4 Google's Networks 01:27
      • 1.5 Targeting Options 01:10
      • 1.6 Key Takeaways 01:40
    • Lesson 02 - Account Structure 14:44
      • 2.1 AdWords Account Structure 00:41
      • 2.2 Overview of the AdWords Account Structure 04:04
      • 2.3 Campaign Type Uses 02:22
      • 2.4 Campaign Organization 02:05
      • 2.5 Ad Group Organization 03:01
      • 2.6 Key Takeaways 02:31
    • Lesson 03 - Keywords & Match Types 16:49
      • 3.1 Keywords & Match Types 00:45
      • 3.2 Overview of Match Types 00:56
      • 3.3 The Match Types 08:43
      • 3.4 Negative Keywords 02:41
      • 3.5 Search Terms Report 01:21
      • 3.6 Key Takeaways 02:23
    • Lesson 04 - Creating Text & Search Ads 12:08
      • 4.1 Creating Text & Search Ads 00:42
      • 4.2 Text Ads 07:43
      • 4.3 Other Search Ads 01:40
      • 4.4 Key Takeaways 02:03
    • Lesson 05 - Ad Extensions 10:19
      • 5.1 Ad Extensions 00:44
      • 5.2 Ad Extensions 07:18
      • 5.3 Key Takeaways 02:17
    • Lesson 06 - Display Ads 06:03
      • 6.1 Display Ads 00:30
      • 6.2 Display Ad Formats 04:05
      • 6.3 Key Takeaways 01:28
    • Lesson 07 - Display Targeting 11:16
      • 7.1 Display Targeting 00:41
      • 7.2 Contextual Targeting 02:08
      • 7.3 Audience Targeting 03:44
      • 7.4 Placement Targeting 01:22
      • 7.5 Key Takeaways 03:21
    • Lesson 08 - Campaign Types & Settings 21:13
      • 8.1 Campaign Types & Settings 00:52
      • 8.2 Location Targeting 03:11
      • 8.3 Language Targeting 01:44
      • 8.4 Daily Budgets and Bidding 03:46
      • 8.5 Ad Scheduling 02:30
      • 8.6 Other Targeting 02:35
      • 8.7 Campaign Types 04:13
      • 8.8 Key Takeaways 02:22
    • Lesson 09 - Advertising Metrics 16:10
      • 9.1 Advertising Metrics 00:42
      • 9.2 AdWords Metrics and Jargon 06:39
      • 9.3 Sale Metrics 02:10
      • 9.4 Measurement Based on Goals 04:04
      • 9.5 Key Takeaways 02:35
    • Lesson 10 - Bidding & Bid Modifiers 16:23
      • 10.1 Bid Methods & Bid Modifiers 00:34
      • 10.2 Bid Methods 06:30
      • 10.3 Bid Modifiers 05:14
      • 10.4 Where to Set Bids 01:58
      • 10.5 Key Takeaways 02:07
    • Lesson 11 - Quality Score 12:22
      • 11.1 Quality Score 00:38
      • 11.2 What is Quality Score? 01:55
      • 11.3 Ad Rank 04:40
      • 11.4 Improving Quality Score 03:21
      • 11.5 Key Takeaways 01:48
    • Lesson 12 - AdWords Reports 11:33
      • 12.1 AdWords Reports 00:56
      • 12.2 The AdWords Interface 02:39
      • 12.3 Reporting Segments 01:43
      • 12.4 Dimensions Tab 01:50
      • 12.5 Other Useful Reports 02:20
      • 12.6 Key Takeaways 02:05
    • Lesson 13 - AdWords Tools 12:04
      • 13.1 AdWords Tools 00:57
      • 13.2 Tracking Conversions 02:11
      • 13.3 Campaign Planning Tools 03:35
      • 13.4 Management Tools 01:14
      • 13.5 Other Tools 02:32
      • 13.6 Key Takeaways 01:35
    • Lesson 14 - Optimizing Your Account 14:29
      • 14.1 Optimizing Your Account 00:40
      • 14.2 Improving ROI 10:56
      • 14.3 Branding Goals 00:51
      • 14.4 Key Takeaways 02:02
    • Google AdWords Fundamentals Quiz
      • Google AdWords Fundamentals Quiz
    • Lesson 01 - Understanding Facebook 19:17
      • 1.1 Understanding Facebook Part 1 06:46
      • 1.2 Understanding Facebook Part 2 12:31
    • Lesson 02 - Facebook Presence and The News Feed Alogorithm 30:59
      • 2.1 Facebook Presence and The News Feed Alogorithm Part 1 00:42
      • 2.2 Facebook Presence and The News Feed Alogorithm Part 2 04:38
      • 2.3 Facebook Presence and The News Feed Alogorithm Part 3 05:02
      • 2.4 Facebook Presence and The News Feed Alogorithm Part 4 15:06
      • 2.5 Facebook Presence and The News Feed Alogorithm Part 5 05:31
    • Lesson 03 - Visual and Video Content on Facebook 28:09
      • 3.1 Visual and Video Content on Facebook Part 1 08:17
      • 3.2 Visual and Video Content on Facebook Part 2 17:10
      • 3.3 Visual and Video Content on Facebook Part 3 02:42
    • Lesson 04 - Putting Facebook to Work 31:26
      • 4.1 Putting Facebook to Work Part 1 00:44
      • 4.2 Putting Facebook to Work Part 2 14:01
      • 4.3 Putting Facebook to Work Part 3 06:42
      • 4.4 Putting Facebook to Work Part 4 09:59
    • Lesson 05 - Facebook Messenger 16:28
      • 5.1 Facebook Messenger Part 1 00:37
      • 5.2 Facebook Messenger Part 2 03:35
      • 5.3 Facebook Messenger Part 3 06:25
      • 5.4 Facebook Messenger Part 4 04:15
      • 5.5 Facebook Messenger Part 5 01:36
    • Lesson 06 - Facebook Advertising 20:33
      • 6.1 Facebook Advertising Part 1 06:27
      • 6.2 Facebook Advertising Part 2 08:15
      • 6.3 Facebook Advertising Part 3 02:36
      • 6.4 Facebook Advertising Part 4 03:15
    • Demos 26:31
      • 1.1 How to Setup A Facebook Page - Demo 1 06:36
      • 1.2 Understanding Facebook Posting Style - Demo 2 07:01
      • 1.3 Calculating Reach of An Existing Facebook Page - Demo 3 04:08
      • 1.4 Understanding Facebook Settings - Demo 4 08:46
    • Facebook Quiz
      • Facebook Quiz
    • Lesson 01 - YouTube and Video Marketing 55:20
      • 1.1 YouTube and Video Marketing Part 1: Establishing a Video Marketing Strategy
      • 1.2 Part 1: Establishing a Video Marketing Strategy 14:54
      • 1.3 YouTube and Video Marketing Part 2: Gaining Exposure and Measuring Impact
      • 1.4 Part 2: Gaining Exposure and Measuring Impact 14:21
      • 1.5 YouTube and Video Marketing Part 3: Leveraging Mobile Video
      • 1.6 Part 3: Leveraging Mobile Video 13:15
      • 1.7 YouTube and Video Marketing Part 4: Promoting and Measuring Mobile Video
      • 1.8 Part 4: Promoting and Measuring Mobile Video 12:50
    • YouTube and Video Marketing Quiz
      • YouTube and Video Marketing Quiz
    • Lesson 01 - Understanding Twitter 18:53
      • 1.1 Understanding Twitter Part 1 00:40
      • 1.2 Understanding Twitter Part 2 03:33
      • 1.3 Understanding Twitter Part 3 05:10
      • 1.4 Understanding Twitter Part 4 07:52
      • 1.5 Understanding Twitter Part 5 01:38
    • Lesson 02 - Using Twitter as a Marketer 22:56
      • 2.1 Using Twitter as a Marketer Part 1 00:40
      • 2.2 Using Twitter as a Marketer Part 2 04:32
      • 2.3 Using Twitter as a Marketer Part 3 05:03
      • 2.4 Using Twitter as a Marketer Part 4 04:36
      • 2.5 Using Twitter as a Marketer Part 5 04:38
      • 2.6 Using Twitter as a Marketer Part 6 03:27
    • Lesson 03 - Customer Service and Engagement Via Twitter 32:30
      • 3.1 Customer Service and Engagement Via Twitter Part 1 00:42
      • 3.2 Customer Service and Engagement Via Twitter Part 2 03:44
      • 3.3 Customer Service and Engagement Via Twitter Part 3 04:22
      • 3.4 Customer Service and Engagement Via Twitter Part 4 08:43
      • 3.5 Customer Service and Engagement Via Twitter Part 5 08:57
      • 3.6 Customer Service and Engagement Via Twitter Part 6 06:02
    • Lesson 04 - Marketing on Twitter 20:43
      • 4.1 Marketing on Twitter Part 1 00:37
      • 4.2 Marketing on Twitter Part 2 05:26
      • 4.3 Marketing on Twitter Part 3 06:32
      • 4.4 Marketing on Twitter Part 4 08:08
    • Lesson 05 - Understanding Twitter Advertising 15:59
      • 5.1 Understanding Twitter Advertising Part 1 00:41
      • 5.2 Understanding Twitter Advertising part 2 05:46
      • 5.3 Understanding Twitter Advertising part 3 04:59
      • 5.4 Understanding Twitter Advertising part 4 04:33
    • Lesson 06 - Twitter Ad Options 12:09
      • 6.1 Twitter Ad Options Part 1 00:47
      • 6.2 Twitter Ad Options Part 2 02:13
      • 6.3 Twitter Ad Options Part 3 04:54
      • 6.4 Twitter Ad Options Part 4 04:15
    • Lesson 07 - Increased Character Limit 05:33
      • 7 Increased Character Limit 05:33
    • Demos 23:03
      • 1.1 Retweeting and Retweeting With A Comment - Demo 1 01:32
      • 1.2 Using Advanced Twitter Search - Demo 2 05:22
      • 1.3 Joining or Creating Hashtag Conversations - Demo 3 04:04
      • 1.4 Building a Twitter List - Demo 4 04:56
      • 1.5 Creating and Curating a Twitter Moment - Demo 5 07:09
    • Twitter Quiz
      • Twitter Quiz
    • Lesson 1 - Digital Marketing Strategy 2:02:52
      • 1.1 Creating a Digital Marketing Strategy 12:27
      • 1.2 Targeting Audience 10:43
      • 1.3 Plan the Right Channel Mix 41:21
      • 1.4 Campaign Management 32:36
      • 1.5 Campaign Measurement 25:45
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Exam & certification

  • How will I become a Digital Marketing Certified Associate in Bangalore?

    Candidates need to meet the following conditions to become a Digital Marketing Certified Associate in Bangalore:
    • The first five rounds of Mimic Pro should be finished and get it assessed by the lead trainer.
    • Clear one of the two OMCA Simulation Tests of the DMCA course with 60% passing score. The simulation test is a 75 minutes exam involving 75 multiple choice questions to be solved.

  • What are the benefits of taking Digital Marketing Course in Bangalore?

    Digital Marketing is the domain that provides great career opportunities to the professionals. This digital marketing course in Bangalore allows them to compete for more challenging roles in their career. 
    The marketing world is changing day by day and companies are looking out for professionals equipped with the best-in-class skills. Upgrading one’s domain knowledge is crucial for an employee’s professional growth and this is where the DMCA certification comes into play. A certification that is recognized in industries can help the professionals broaden their skill set and cope with the changing market trends.  

  • What is the duration of Simplilearn's DMCA course?

    Candidates who have enrolled for the Self Paced DMCA course can complete it in 180 days by going through the pre-recorded videos at their own convenience. For those who have enrolled for the Online Classroom training, there are more than 11 trainer-led online classes having 90 days validity that they can attend. E-learning content having 180 days of access is also given to them to complete the course.

  • How much does Digital Marketing course cost in Bangalore?

    The DMCA Course in Bangalore offered by Simplilearn amounts to $999 for Online classroom learning mode and $499 for Self Paced mode.

  • Will I get any placement assistance or career counselling program once I complete the Digital Marketing course?

     

    No, we don’t offer placement assistance for any of our courses. However, our courses are designed to ensure that you will learn and practice industry-relevant skills, so finding a job after taking our course will not pose a problem for you.

  • How will I earn the OMCA Certification?

     

    Candidates can take the online OMCA exam after they have finished the DMCA course. They need to pass the exam, have proofs of education and working experience to achieve the certification. With PDUs, the certification can be renewed and validated for 2 years.

  • How will I earn the Google Analytics Certification?

     

    Candidates are required to register on the Google Analytics Academy website after they have finished the DMCA course. 
    Next, they need to sign up and appear for the Google Analytics Qualification Exam. 
    It is a 90 minutes exam and consists of 70 multiple choice and true/false questions. 
    Passing score for the exam is 80%. 
    The Google Analytics Certificate comes with a validity of 18 months.

CMO Perspectives

Kshitij Torka

Kshitij Torka

VP Marketing at

Simplilearn digital marketing courses are created by the industry experts. These comprehensive courses provide solid foundational learning for all aspects of digital marketing and shape a candidate for a career in the industry. I would consider Simplilearn alumni for our digital marketing needs.

Meera Iyer

Meera Iyer

Head of Marketing at

I recommend Simplilearn for anyone who wants to get a strong foundation in digital marketing. Simplilearn's program gets the learner hands-on and job ready with case studies as well as live projects, across different marketing channels.

Course advisor

Brad Geddes
Brad Geddes Expert PPC Marketer, Founder of Certified Knowledge, Author

Brad Geddes is the author of Advanced Google AdWords, and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has led more than 60 AdWords seminars.

Matt Bailey
Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

Stéphane Hamel
Stéphane Hamel Google Product Strategy Expert, Expert Data Analyst

Stéphane Hamel is a Google Product Strategy/Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

Reviews

Abhilash M.
Abhilash M. Senior Customer Service Manager at Informatics Publishing Limited, Bangalore

I have enrolled for DMCA certification from Simplilearn. The trainer is great in explaining in detail and is calm and composed. The number of case studies and real-world examples given by him really helped me to understand the concept easily.

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Girish Pai
Girish Pai Founder & Growth Marketer at HITBYSEO, Bangalore

The hands-on projects helped me map my learnings from the theory sessions and apply them on my website.
Read his success story

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Sutapa Saha
Sutapa Saha Digital Marketer, Bangalore

Simplilearn is certainly a good platform to develop & strengthen your knowledge that's crucial to excelling in your profession. I am taking DMCA course which is digital marketing masters program and it’s very informative and useful. Simplilearn was quite supportive with queries & clarifications. I would certainly recommend their courses. Digital marketing courses are quite good & applicable. I have plans for my own venture and these courses are going to help me both in my profession & my venture. A very good place to learn the skills and apply them practically. I have quite a few years of working experience in the digital marketing field and I notice that in these courses real-world scenarios are explained.

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Alok Sharma
Alok Sharma General Manager at Patel Computers Education Systems Pvt. Ltd, Bangalore

I salute Simplilearn for the extended support and mind blowing support by staff. I am highly impressed by your services and technical knowledge provided in Digital Marketing. I recommend your company to people at large especially students to take your services for learning Digital Marketing. All the best Team Simplilearn.

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Anubrata Chatterjee
Anubrata Chatterjee Freelancer, Bangalore

My experience with Simplilearn has been very enriching. The faculty was quite experienced and had a deep knowledge on the subject. The online classroom training was also stemless. The course contain was quite comprehensive. Overall very happy with Simplilearn and would definitely recommend others.

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Anushree Karnani
Anushree Karnani Magma Fincorp Ltd., Bangalore

I took the DMCA course from Simplilearn, and it's amazing. It certainly added value to my career. Thanks to the trainers, they are the best trainers one can possibly get, to make things so easy and interesting. They are a powerhouse of knowledge in Digital Marketing.

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Srinivas Puspala
Srinivas Puspala Manager at Indu Projects Limited, Bangalore

I had joined the DMCA online course, the experience overall has been good, The trainer was very exceptional. Simplilearn team from sales to customer delight have been really very helpful. I would highly recommend the course to everyone who is in marketing. It has a step by step process to first learn and then become a pro. It has a very easy to follow and flawless training program. You can choose from several options of weekdays or weekend batches. You also have the flexi-pass which gives you access for 90 days. It has a good online repository of the study material.

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Kanchan Shetty
Kanchan Shetty Head HRD, Bangalore

I strongly recommend Simplilearn for their Simple and Easy way of teaching. I learnt Digital Marketing from Simplilearn. Their trainers have a rich practical knowledge and they are experts in the advanced tools which help you to learn tactics of digital marketing. My learning on Digital Marketing Certified Associate from Simplilearn is awesome. I did enjoy my learning. Really helped to learn deeper insights on digital world, that helped to me to utilize the same at my current work.

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David A
David A Logistics Analyst at AT&T, Bangalore

I was looking for a certification in Digital Marketing and eCommerce, and I came across Simplilearn and enrolled after going through what they offer. I am glad I took up this course, it exposed me to various aspects of digital marketing and it's helping me in making good decisions at work. I will recommend this course to anyone who wishes to advance in Digital Analytics.

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Arul Ramkrishna Prasath
Arul Ramkrishna Prasath Statistics | Loyola College, Bangalore

My experience with Simplilearn was good and it was easy. Practical examples and live projects were discussed while learning. Learning management portal are user friend to access Data and other bookings related to Simplilearn courses. Trainers are arranged with special expertise and they have hands on experience on the course selected in particular - DMCA course Trainers are simplisuperb.. they clear all our doubts and make us understand complex course in a simple way. Learn along with appropriate training - is the main aim of Simplilearn projects.

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Nitika
Nitika Global Digital Marketing / CRM at FoodPanda, Bangalore

I am a big fan of Simplilearn. have already bought 5 courses in data analytics and digital marketing. Content is structured well and explained in detail for beginners. Customer support is fantastic on Simplilearn. I also received a course extension so I could complete the course.Thank you Simplilearn - your courses are great!!

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Shillpa Gajendra Panndeshwar
Shillpa Gajendra Panndeshwar Manager at The Printers Mysore, Bangalore

I completed the DMCA course successfully. I would really like to Thank the trainer he has been very patient with answering all questions and explaining the concepts. He helped me to make clear decisions regarding the project. Thanks to Simplilearn for giving us this online platform so that we can be friends with people all over the world. And most importantly I won the contest so I am getting access to some more courses from Simplilearn.

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Deepali Patel
Deepali Patel Business Development and Marketing Partner at Kids Kouch, Bangalore

The training is interactive, and we could clear our doubts immediately.

Arpita Bhawal
Arpita Bhawal Head - Marketing, Branding & Communication at ET Marlabs, Bangalore

The sessions are really good with practical tips and examples. The pace of teaching is perfect. The mode of instruction is the best and the self-learning videos are good. I like the fact that I can attend the training at my convenience.

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Srikanth
Srikanth Business Development Manager at Digital Marketing, Bangalore

The trainers are really talented and are experts in their respective subjects. I am really happy to take up Digital Marketing training from Simplilearn.

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FAQs

  • What is the average salary for a Digital Marketing Manager in Bangalore?

    A median salary of 5.2 lakhs per year is expected to be earned by Digital Marketing Managers in Bangalore according to Payscale. Moreover, they have the capability of drawing a salary of 13.8 lakhs per annum.

  • What are the various Digital Marketing related roles available in Bangalore?

    The roles specific to Digital Marketing domain in Bangalore are as follows:

    • Digital Marketing Specialist
    • Social Media Marketing Analyst
    • PPC Specialist
    • Search Engine Optimization(SEO) Lead
    • Online Marketing Manager
    • Content Marketing Manager
    • Senior Online Marketing Manager
    • Social Media Marketing Manager
    • Search Engine Optimization(SEO) Manager
    • Search Engine Optimization(SEO) Analyst
    • Assistant Marketing Manager 

  • What are the top companies that offer Digital Marketing jobs in Bangalore?

     

    Digital Marketing professionals are in huge demand in Bangalore with companies like Cognizant, PepsiCo, P&G, Hindustan Unilever Limited, Jabong, Food Panda, and Flipkart among the many to hire them.

  • Is this live training, or will I watch pre-recorded videos?

     

    To get the benefit of live instructor-led live online training, candidates need to enroll in the online classroom Flexi-pass learning mode. The sessions allow the candidates to communicate with the mentors during the class. However, recordings of each session are provided to the candidates to refer them later. A global audience is present as well in the sessions.

  • What is OMCP Certification?

    OMCP (Online Marketing Certified Professional) is designed for online marketing employees as an advanced-level professional certification. The certification is only for those professionals who have proven working experience and illustrated an understanding of online marketing concepts and best practices. OMCP acknowledges the online marketing training provided by a budding, appraised list of industry’s esteemed educational institutes in the field of online marketing.
    OMCP is a certification standard recognized worldwide in the industry. It is sought after by several professionals of marketing background with the purpose of enhancing their skills.
    To receive the OMCP certification, candidates need to show:
    • 5000 hours of Digital Marketing experience
    OR
    • 2000 hours of experience with a post-secondary degree
    Candidates also need to pass the OMCP certification exam after getting registered. 

  • What is OMCA Certification?

     

    For candidates who wish to go ahead with their career in digital marketing, OMCA is the preferred entry-level certification to be pursued. It is best suited for online marketing associates and practitioners who are entering the world of digital marketing. It is a step that further leads to OMCP (advanced level) certificate.

    The OMCA Certification verifies the theoretical knowledge of primary concepts of digital marketing and established practices across many disciplines of digital marketing.

  • Who awards OMCA and OMCP certification?

    OMCP accredits training providers from a budding list of industry’s best known educational institutes , and awards PDUs for participation in the industry’s top events in various capacities. Only those institutes whose course meets strict quality standards.are accredited by OMCP.

  • How many institutions teach OMCP standards and who are they?

    Several institutions teach in accordance to OMCP standards. However, there are only few who have become Registered Educational Providers and are validated to equip candidates with the necessary skills and insights required for the OMCP certification. Listed below are some of the famous OMCP Registered Education Providers:

    • Simplilearn marketing courses
    • The DMA Advanced Marketing courses
    • Concordia College M.S. in Digital Marketing
    • Duke Digital Media and Marketing Certificate Program
    • Digital Directions

  • Can I cancel my enrollment? Will I get a refund?

     

    After deducing the administration fee, the remaining DMCA course fee will be refunded on canceling the enrollment. Please go through our Refund Policy to learn more.

  • What payment options are available?

    Candidates can enroll in the Digital Marketing training course in Bangalore in just a few clicks. Simplilearn provides a simple process of completing the payment via:

    • Paypal
    • American Express
    • MasterCard
    • Diner’s Club
    • Visa Credit or Debit card 
    • A receipt will be automatically generated and emailed to the candidate after the payment is successful.

  • What tools do I need to attend the training sessions?

    To attend the Digital Marketing training program in Bangalore, candidates need to have a system with:

    • OS: Mac OSX 10.6 or higher or Windows XP SP3 or higher
    • Internet connection with a minimum speed of 512 Kbps 
    • Headset, microphone, and speakers 

  • I’d like to learn more about this training program. Who should I contact?

     

    Simplilearn’s customer support team can be contacted quickly by following some simple steps. Candidates just need to fill the Contact Us form or use the Live Chat link.

  • Who are our Faculties and how are they selected?

     

    Simplilearn prefers to hire instructors with high alumni rating only. We make sure that the trainers selected by us have a teaching experience of 10 to 12 years along with in-depth domain knowledge. The selection process involves profile screening, technical assessment, and a training demonstration prior to getting a chance to become our mentors.

  • What is Global Teaching Assistance?

     

    The trainers at Simplilearn enrich the learning experience of the students through interactive sessions and ensure that students have a clear understanding of the subject being taught. Teaching assistance is provided during business hours by our faculty who support the candidates right from class onboarding to project completion and job assistance.

  • What is covered under the 24/7 Support promise?

     

    Candidates get a benefit of 24/7 support through calls, chat, or email from Simplilearn. There is a community forum on our website where candidates can discuss their difficulties with the Digital Marketing course. The community forum comes with lifelong access.

    Our Bangalore Correspondence / Mailing address

    # 53/1 C, Manoj Arcade, 24th Main, 2nd Sector, HSR Layout, Bangalore - 560102, Karnataka, India.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.