• Application closes on 1 Oct, 2024
  • Program duration 8 Months
  • Learning Format Online Bootcamp

Why Join this Program

World’s #1 Online Bootcamp

Take the first step to your goals

Lifetime access to self-paced e learning content

Corporate Training

Enterprise training for teams

    Learning Path

    • Induction Session for Purdue Digital Marketing

      Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.

    • PG DM - Website Creation: First Step in Your Digital Marketing Journey
      • Gain a foundational understanding of website creation and build a functional website from scratch.
      • Understand the process of creating a website with WordPress, including design, content, and plugin integration.
      • Learn to effectively select, install, and use plugins to enhance website features.
      • Develop skills to test, optimize, and launch functional WordPress websites.
         
    • PG DM - Digital Marketing Landscape
      • Understand the core concepts and differences between digital marketing and traditional marketing strategies.
      • Compare the traditional 4Ps with the updated marketing framework and explore the 5Ps of modern strategies.
      • Analyze the transformative role of technology in reshaping digital marketing landscapes and consumer behaviours.
      • Explore the significance of influencer marketing, video ads, voice search, and visual content in modern marketing strategies.
      • Differentiate between UI (user interface) and UX (user experience) and learn their importance in crafting effective digital marketing campaigns.
         
    • PG DM - Behavioral Marketing
      • Grasp the fundamentals of behaviour analytics and its significance in modern marketing strategies.
      • Understand why behaviour marketing is crucial in effectively targeting and engaging audiences.
      • Explore various types of behaviour marketing and how they function to leverage user actions for marketing purposes.
      • Learn to utilize diverse data sources for profiling users based on their behaviours and preferences.
      • Discover the benefits and advantages of behaviour marketing in creating tailored and effective marketing campaigns.
         
    • PG DM - Search Engine Optimization (SEO)
      • Master the fundamentals of SEO, covering on-page, off-page, and technical aspects to enhance website visibility.
      • Understand Google's focus on user experience and accordingly leverage content, multimedia, and link-building strategies.
      • Learn to optimize content for voice search, conduct SEO audits, and use specialized tools like Yoast, Ahrefs, Semrush, Moz, and Google Trends.
      • Ecommerce and conversion optimization: Apply SEO strategies tailored for ecommerce to increase sales and effectively boost website conversion rates.
      • Future-ready SEO: Explore the evolving landscape of SEO, staying abreast of updates, algorithms, and future trends shaping the industry.
         
    • PG DM - Search Engine Marketing (SEM)
      • Master the core concepts of PPC, bidding strategies, ad positioning, and algorithm insights for effective Google Ads management.
      • Develop skills in keyword research, ad extension utilization, and crafting compelling ad copies to maximize ad strength and ROI.
      • Learn to leverage demographics, interests, locations, and dynamic keyword insertion to target and engage the right customers precisely.
      • Explore advanced tactics like remarketing, RLSA in Google Analytics, and campaign integration for diverse ad types to enhance campaign performance.
      • Gain insights into the future of Google Ads, including performance max, smart campaigns, mobile app install ads, and feed optimization to stay ahead in the evolving landscape.
         
    • PG DM - Social Media Marketing (SMM)
      • Grasp the fundamentals of digital marketing and the specific landscape of social media platforms.
      • Learn techniques to manage and cultivate brand identity and reputation across diverse social media channels.
      • Develop comprehensive SMM strategies leveraging appropriate channels and tools like Tweetdeck, Canva, Meta Business Suite, Facebook Page Plugin, LinkedIn Ads, Facebook Ads Manager, Facebook Creative Hub, Powtoon, LinkedIn Business Page, YouTube Ads, and Facebook Business Page.
      • Understand key metrics to measure and analyze the success of social media campaigns.
         
    • PG DM - Email Marketing
      • Grasp the fundamental strategies for successful email marketing campaigns.
      • Learn five potent email marketing strategies aimed at achieving substantial business growth.
      • Gain hands-on experience in creating and managing campaigns using Mailchimp, GetResponse, and Zoho, including template creation, lead segmentation, and automation.
      • Understand various lead types and effective lead-generation tactics for building targeted email lists.
      •  Master using automation features, including drip campaigns and A/B testing, to optimize email marketing campaigns efficiently.
         
    • PG DM - Mobile Marketing
      • Understand the core principles and strategies driving effective mobile marketing campaigns.
      • Learn fundamental methods and best practices for monetizing mobile applications.
      • Gain insights into marketing on various platforms such as Google, Facebook, Twitter, and YouTube.
      • Understand how to leverage app store optimization (ASO) and search engine optimization (SEO) techniques to enhance app visibility and ranking.
      • Learn to effectively utilize burst campaigns and Google Ads to boost app installs and increase app visibility.
      • Gain hands-on experience with tools like AppTweak, HubSpot, ASO desk, and Google Ads for effective mobile marketing and app promotion strategies.
         
    • PG DM - Content Strategy
      • Understand content marketing's pivotal role in digital marketing strategies and its impact on audience engagement.
      • Learn to optimize B2B and B2C content for diverse channels and audiences effectively.
      • Explore how content enhances the performance of paid advertising campaigns.
      • Master content structuring models like HubSpot's topic cluster for organized and engaging content.
      • Understand and apply best practices for mobile ad content sizes to achieve better results and engagement.
         
    • PG DM - Strategies for Paid Campaigns
      • Understand the role and benefits of paid campaigns in business growth and brand building.
      • Learn the fundamentals of CRO, setting targets, and tracking conversion rates for effective campaign optimization.
      • Master the principles of a good landing page, focusing on readability, hierarchy, and interactive media for better engagement.
      • Explore persuasion principles like scarcity, cognitive dissonance, and reciprocity for effective campaign strategies.
      • Gain practical knowledge in setting up dynamic ads, budget allocation, and competitor analysis for campaign creation and tracking.
         
    • PG DM - Analytics, ROI & Evaluation
      • Differentiate between key performance indicators (KPIs) and metrics, focusing on paid, owned, and earned media metrics.
      • Learn the distinctions between reach and impressions, aiming for a 1:1 ratio, and understand engagement and conversion rates.
      • Differentiate bounce rate from exit rate and utilize Google Analytics to analyze the customer journey, particularly in an ecommerce marketing funnel.
      • Gain proficiency in calculating return on investment (ROI) for various marketing campaigns to assess their effectiveness.
      • Use tools like Similarweb, Google Analytics (GA4), and YouTube Insights (YT Studio) for comprehensive analytics and insights gathering.
         
    • PG DM - AI, Automation & Emerging Technology
      • Understand how AI integrates with digital marketing strategies to enhance performance and efficiency.
      • Explore the role of AI, like Google Lens, in improving visual search capabilities and user experience.
      • Learn how AI-powered predictive analytics creates personalized micro-campaigns for individual customers, optimizing marketing strategies.
      • Explore AI's role in chatbots, targeted ads, speech recognition, and image recognition, enhancing user interactions and campaign effectiveness.
         
    • PG DM - Digital Marketing Capstone

      You can use the knowledge you've gained in this PG Digital Marketing program in this capstone project. You can choose from 5 capstone projects that will provide you with practical experience. The capstone project, the last in the learning process, will enable you to demonstrate your competence to potential employers.

    Electives:
    • Stukent Digital Marketing Simternship

      Gain practical expertise in digital marketing by actively running live campaigns on your own via the Stukent Digital Marketing Simternship. Run PPC ads, conduct strategic keyword research, own audience targeting and segmentation, assess key performance indicators (KPIs), optimize landing pages, manage budgets, and more within this immersive simulation. Additionally, upon completion, you'll earn a valuable Digital Marketing Simternship certificate from Stukent.

    • Digital Marketing Meta Master Session

      Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.

    • Purdue Digital Marketing Master Class

      Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.

    • Affiliate Marketing

      Learn the basics of affiliate marketing and how to use it to promote your business effectively.

    • Blogging

      Learn how to create and maintain a blog for promotion and user interaction in this course.

    • Ecommerce Listing

      Learn the basics of the ecommerce listing process. Learn how to promote your product and provide after-sales support.

    • B2B Marketing

      Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.

    • PGDM: Generative AI in Sales and Marketing

      Explore cutting-edge Digital Strategies in Sales and Marketing, integrating Generative AI (GenAI) to revolutionize traditional approaches. From AI-powered marketing strategies to predictive analytics and CRM enhancements, this course offers hands-on experiences and insights into leveraging AI for optimized sales, marketing plans, and customer relationship management. Navigate future trends and ethical considerations while delving into real-world case studies for actionable takeaways.

    Contact Us

    1800-212-7688

    ( Toll Free )

    44+ Tools Covered

    SE RankingHootsuiteDM_Blue WillowDM_ChatGPTFacebookLinkedInYouTubeGoogle AdsGoogle Keyword PlannerYouTube AnalyticsGoogle TrendsFeng-GUILinkedIn AdsSpyFuDM_ahrefDM_Facebook creative hubDM_facebookfor businessDM_Get ResponeDM_google analyticsDM_Google PageSpeed insightsDM_keyword toolsDM_Linkedin for businessDM_MailChimpDM_Meta business suiteDM_MOZDM_MyadcenterDM_screaming frogDM_SEMRUSHDM_similarwebDM_Stable DiffusionDM_TweetDeckDM_unbounceDM_WordstreamDM_YoastDM_Youtube AdsDM_ZohoDM_PowtoonDM_canvaDM_hubspotDM_ApptweakDM_facebook adDM_WordPressDM_WellsaidDM_ASOdeck

    Program Advisors

    • Jinsuh Lee

      Jinsuh Lee

      Clinical Assistant Professor of Management, Purdue University

      Jinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics

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      Digital Marketing Course Faridabad FAQs

      • What is Digital Marketing?

        From a birds-eye view, digital marketing is an online marketing methodology that operates on meaningful insights from consumer behavior. While traditional marketing is all about branding and impressions, a digital marketing strategy focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!

        Businesses in all domains easily market their products and services digitally on a global scale.
        Due to the proliferation of online devices and access to digital media, there has been a phenomenal spike in demand for digital marketing professionals across business verticals and sectors in all fields of marketing. This course covers the fundamentals of digital marketing, providing a solid foundation in the field.

      • What does a digital marketing professional do?

        The most important responsibility of a digital marketing expert is to plan and manage digital marketing campaigns that promote a firm’s products, brands, and services. They monitor various performance metrics and assess them against goals. They also evaluate end-to-end customer experience across multiple channels and touchpoints. Our digital marketing training program will help you become capable of handling these responsibilities in any organization. This program is designed to equip participants with essential digital marketing skills needed for these roles.

      • What will be the career path after completing the digital marketing course?

        Completing digital marketing courses prepares participants for various digital marketing jobs, including (but not limited to) marketing specialists, SEO analysts, social media strategists, content marketing managers, and PPC specialists.

      • Will any preparation material be provided as part of this digital marketing course to help me get started?

        You will get access to a preparatory course once you pay the first installment of the program fee. You must complete these self-learning, video-based courses before taking the first class.

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      • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.