Digital Marketing Course in Riyadh
Become a Certified Digital Marketer from Purdue University. Learn to create and promote your own website via Live Interactive Learning. Master basic and advanced digital marketing skills via Harvard Business Publishing Cases, Stukent Simulation, 20+ Projects, ChatGPT and AI Tools, and 35+ DM tools.
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- Next Cohort starts 4 Jan, 2024
- Program Duration 8 months
- Learning Format Online Bootcamp
World’s #1 Online Bootcamp
Why Join this Program
Purdue’s Global Advantage
Leading Digital Marketing Course from Purdue University(7th Most Innovative University in US)
Harvard | Stukent Simulation
Learn via Harvard Business Publishing Cases, DM Simulation, 35+ DM Tools and 20+ Projects
Official Partner: Meta
Master sessions by Meta Blueprint trainers; Meta Exam Voucher worth $99
ChatGPT | Generative AI tools
Leverage ChatGPT and other Generative AI tools(Blue Willow, Stable Diffusion, Well Said Labs)
Digital Marketing Course in Riyadh Overview
This PG program in digital marketing in Riyadh gives students the opportunity to gain hands-on experience through virtual simulations and projects that closely resemble on-the-job tasks. Through our PG program in digital marketing in Riyadh, students will gain a thorough comprehension of digital marketing’s most widely used channels and tools.
Key Features
- Joint Purdue-Simplilearn Digital Marketer Certificate
- Become eligible to be part of the Purdue University Alumni Association
- Masterclasses delivered by Purdue faculty
- Harvard Business Publishing Cases
Digital Marketing Course in Riyadh Advantage
Learn the essential components of digital marketing, including website creation, digital and behavioral landscapes, SEO, SEM, social media, mobile marketing, content strategy, and paid campaigns.
Partnering with Purdue University
- Certificate from Simplilearn in collaboration with Purdue University
- Become eligible to be part of the Purdue University Alumni Association
- Master Classes delivered by Purdue faculty
In collaboration with Meta
- Master sessions by Meta
- Free Meta Digital Marketing Associate Blueprint voucher worth $99
- Learn foundational advertising concepts on Facebook, Instagram, and Messenger
Digital Marketing Course in Riyadh Details
Explore various aspects of digital marketing like website creation, behavioral marketing, SEO, SEM, social media, mobile marketing, content strategy, analytics, and paid campaigns. This program also offers a range of electives, such as blogging, affiliate marketing, B2B marketing, and more.
Learning Path
Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.
- Gain a foundational understanding of website creation and build a functional website from scratch.
- Understand the process of creating a website with WordPress, including design, content, and plugin integration.
- Learn to effectively select, install, and use plugins to enhance website features.
- Develop skills to test, optimize, and launch functional WordPress websites.
- Understand the core concepts and differences between digital marketing and traditional marketing strategies.
- Compare the traditional 4Ps with the updated marketing framework and explore the 5Ps of modern strategies.
- Analyze the transformative role of technology in reshaping digital marketing landscapes and consumer behaviours.
- Explore the significance of influencer marketing, video ads, voice search, and visual content in modern marketing strategies.
- Differentiate between UI (user interface) and UX (user experience) and learn their importance in crafting effective digital marketing campaigns.
- Grasp the fundamentals of behaviour analytics and its significance in modern marketing strategies.
- Understand why behaviour marketing is crucial in effectively targeting and engaging audiences.
- Explore various types of behaviour marketing and how they function to leverage user actions for marketing purposes.
- Learn to utilize diverse data sources for profiling users based on their behaviours and preferences.
- Discover the benefits and advantages of behaviour marketing in creating tailored and effective marketing campaigns.
- Master the fundamentals of SEO, covering on-page, off-page, and technical aspects to enhance website visibility.
- Understand Google's focus on user experience and accordingly leverage content, multimedia, and link-building strategies.
- Learn to optimize content for voice search, conduct SEO audits, and use specialized tools like Yoast, Ahrefs, Semrush, Moz, and Google Trends.
- Ecommerce and conversion optimization: Apply SEO strategies tailored for ecommerce to increase sales and effectively boost website conversion rates.
- Future-ready SEO: Explore the evolving landscape of SEO, staying abreast of updates, algorithms, and future trends shaping the industry.
- Master the core concepts of PPC, bidding strategies, ad positioning, and algorithm insights for effective Google Ads management.
- Develop skills in keyword research, ad extension utilization, and crafting compelling ad copies to maximize ad strength and ROI.
- Learn to leverage demographics, interests, locations, and dynamic keyword insertion to target and engage the right customers precisely.
- Explore advanced tactics like remarketing, RLSA in Google Analytics, and campaign integration for diverse ad types to enhance campaign performance.
- Gain insights into the future of Google Ads, including performance max, smart campaigns, mobile app install ads, and feed optimization to stay ahead in the evolving landscape.
- Grasp the fundamentals of digital marketing and the specific landscape of social media platforms.
- Learn techniques to manage and cultivate brand identity and reputation across diverse social media channels.
- Develop comprehensive SMM strategies leveraging appropriate channels and tools like Tweetdeck, Canva, Meta Business Suite, Facebook Page Plugin, LinkedIn Ads, Facebook Ads Manager, Facebook Creative Hub, Powtoon, LinkedIn Business Page, YouTube Ads, and Facebook Business Page.
- Understand key metrics to measure and analyze the success of social media campaigns.
- Grasp the fundamental strategies for successful email marketing campaigns.
- Learn five potent email marketing strategies aimed at achieving substantial business growth.
- Gain hands-on experience in creating and managing campaigns using Mailchimp, GetResponse, and Zoho, including template creation, lead segmentation, and automation.
- Understand various lead types and effective lead-generation tactics for building targeted email lists.
- Master using automation features, including drip campaigns and A/B testing, to optimize email marketing campaigns efficiently.
- Understand the core principles and strategies driving effective mobile marketing campaigns.
- Learn fundamental methods and best practices for monetizing mobile applications.
- Gain insights into marketing on various platforms such as Google, Facebook, Twitter, and YouTube.
- Understand how to leverage app store optimization (ASO) and search engine optimization (SEO) techniques to enhance app visibility and ranking.
- Learn to effectively utilize burst campaigns and Google Ads to boost app installs and increase app visibility.
- Gain hands-on experience with tools like AppTweak, HubSpot, ASO desk, and Google Ads for effective mobile marketing and app promotion strategies.
- Understand content marketing's pivotal role in digital marketing strategies and its impact on audience engagement.
- Learn to optimize B2B and B2C content for diverse channels and audiences effectively.
- Explore how content enhances the performance of paid advertising campaigns.
- Master content structuring models like HubSpot's topic cluster for organized and engaging content.
- Understand and apply best practices for mobile ad content sizes to achieve better results and engagement.
- Understand the role and benefits of paid campaigns in business growth and brand building.
- Learn the fundamentals of CRO, setting targets, and tracking conversion rates for effective campaign optimization.
- Master the principles of a good landing page, focusing on readability, hierarchy, and interactive media for better engagement.
- Explore persuasion principles like scarcity, cognitive dissonance, and reciprocity for effective campaign strategies.
- Gain practical knowledge in setting up dynamic ads, budget allocation, and competitor analysis for campaign creation and tracking.
- Differentiate between key performance indicators (KPIs) and metrics, focusing on paid, owned, and earned media metrics.
- Learn the distinctions between reach and impressions, aiming for a 1:1 ratio, and understand engagement and conversion rates.
- Differentiate bounce rate from exit rate and utilize Google Analytics to analyze the customer journey, particularly in an ecommerce marketing funnel.
- Gain proficiency in calculating return on investment (ROI) for various marketing campaigns to assess their effectiveness.
- Use tools like Similarweb, Google Analytics (GA4), and YouTube Insights (YT Studio) for comprehensive analytics and insights gathering.
- Understand how AI integrates with digital marketing strategies to enhance performance and efficiency.
- Explore the role of AI, like Google Lens, in improving visual search capabilities and user experience.
- Learn how AI-powered predictive analytics creates personalized micro-campaigns for individual customers, optimizing marketing strategies.
- Explore AI's role in chatbots, targeted ads, speech recognition, and image recognition, enhancing user interactions and campaign effectiveness.
You can use the knowledge you've gained in this PG Digital Marketing program in this capstone project. You can choose from 5 capstone projects that will provide you with practical experience. The capstone project, the last in the learning process, will enable you to demonstrate your competence to potential employers.
Electives:
Gain practical expertise in digital marketing by actively running live campaigns on your own via the Stukent Digital Marketing Simternship. Run PPC ads, conduct strategic keyword research, own audience targeting and segmentation, assess key performance indicators (KPIs), optimize landing pages, manage budgets, and more within this immersive simulation. Additionally, upon completion, you'll earn a valuable Digital Marketing Simternship certificate from Stukent.
Discover how to use ChatGPT and other Generative AI tools to enhance your digital marketing efforts. Leverage AI's capabilities to improve your online presence and engage with your target audience more effectively.
Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.
Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.
Learn the basics of affiliate marketing and how to use it to promote your business effectively.
Learn how to create and maintain a blog for promotion and user interaction in this course.
Learn the basics of the ecommerce listing process. Learn how to promote your product and provide after-sales support.
Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.
Skills Covered
- Website Creation
- Behavioral Marketing
- Keyword Research
- Search Engine Optimization
- Search Engine Marketing
- Campaign Management
Tools Covered
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Case Studies and Projects
- Project 1
Stukent Digital Marketing Simternship
[Simulation] Gain hands-on experience in ad management by overseeing a $125,000+ budget across search, display, and shopping ad campaigns.
- Project 2
Air France Internet Marketing
[Harvard Case Study] Step into the shoes of Senior VP of Media Contacts, to optimize search engine marketing for Air France to generate customer sales in a cost-effective manner
- Project 3
Unveil Adidas New Product
Adidas is a German multinational corporation designing sportswear, shoes, and accessories. Aid in product launches and expanding reach to target audience.
- Project 4
Grand Savings Bank DM Strategy
GBS is a full-service community bank. Boost visibility, search engines ranking, expand customer base with diverse financial products and services.
- Project 5
Increase customer reach
ContractWorks, a contract management software with secure storage and on-the-fly search. Despite superior technology, they struggle to expand customer reach.
- Project 6
Reach out to new customers
Toast, a high-end fashion retailer seeking assistance in reaching new customers, driving revenue, and maintaining brand guidelines and style amidst seasonal trends.
- Project 7
Engage with Youth with SkullCandy
Skullcandy, a global brand revolutionizing audio, making high fidelity affordable and stylish. Engage with their youthful and adventurous consumer base.
Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.
Program Advisors and Trainers
Program Advisors
Jinsuh Lee
Clinical Assistant Professor of Management, Purdue UniversityJinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics
Program Trainers
Bernadette D Chambers
20+ years of experienceInstructor Senior Analyst
Jayant Nandan
20 years of experienceDigital Marketing Trainer
Marc Campman
35+ years of experienceSocial Media Playmaker
CM Manjunath
6+ years of experienceDigital Marketing Trainer
Sachin Sehgal
8+ years of experienceDigital Marketing Instructor
Pranav Parekh
11+ years of experienceDigital Marketing Trainer
Become a Digital Marketer
Worldwide digital ad spending will reach USD 614.73 billion in 2020 as projected by eMarketer.
50000+Expected new jobs in Digital Marketing
44%Companies prioritizing a digital-first approach
52%Growth in Social Media and Digital Marketing jobs
Hiring Companies
Batch Profile
This Digital Marketing Program caters to professionals from a variety of industries; the diversity of our students adds richness to class discussions and interactions.
- The class consists of learners from excellent organizations and diverse industriesIndustryInformation Technology - 37%BFSI - 19%Consulting - 12%Others - 32%Companies
Learner Reviews
Admission Details
Application Process
The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Submit Application
Tell us a bit about yourself and why you want to do this program
Application Review
An admission panel will shortlist candidates based on their application
Admission
Selected candidates can begin the program within 1-2 weeks
Eligibility Criteria
For admission to this PCP in Digital Marketing, candidates should have:
Admission Fee & Financing
The admission fee for this Digital Marketing Program is $ 1,699
Financing Options
We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.
Apply Now
Program Benefits
- Receive a joint Purdue-Simplilearn certification
- Become eligible for Purdue University Alumni Association
- Masterclasses delivered by Purdue faculty
- Leverage ChatGPT and other Generative AI tools
- Complete this certification program while you work
Program Cohorts
Next Cohort
Other Cohorts
Date
Time
Batch Type
- Program Induction
8 Feb, 2024
17:00 AST
- Regular Classes
2 Mar, 2024 - 3 Nov, 2024
16:30 - 19:30 AST
Weekend (Sat - Sun)
Digital Marketing Course in Riyadh FAQs
Is there any financial aid provided for this Digital Marketing Program in Riyadh?
To ensure money is not a barrier in the path of learning, we offer various financing options to help ensure that this certification program is financially manageable. Please refer to our “Admissions Fee and Financing” section for more details.
Who are the instructors for this Digital Marketing Program in Riyadh and how are they selected?
Our highly qualified instructors are industry experts with years of relevant industry experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain part of our faculty. In addition, masterclasses will be taught by the permanent faculty of Purdue University, each of whom has substantial industry experience.
I am not able to access the Digital Marketing Program in Riyadh. Who can help me?
Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
If I want to cancel my enrollment from this Digital Marketing Program in Riyadh, can I get a refund?
Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.
* Disclaimer
This digital marketing program is offered on a non-credit basis and is not transferable to a degree.What important skills are covered in this Digital Marketing Program in Riyadh?
You will learn some of the most in-demand skills during this digital marketing program, including, web analytics, website management, and optimization, search psychology and language targeting, content marketing, PPC strategy, ad testing and extensions, and more. Not just that, you also get to attend masterclasses from the top faculty at Purdue University.
What is the total duration of this Digital Marketing Program in Riyadh?
You will have to dedicate 6 months (at 5-10 hours/week) to complete this digital marketing program!
- Disclaimer
- PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.