• Admission closes on 14 Jun, 2024
  • Program Duration 8 months
  • Learning Format Online Bootcamp

Why Join this Program

Purdue’s Global Advantage

Purdue’s Global Advantage

Leading Digital Marketing Course from Purdue University(7th Most Innovative University in US)

Applied Learning

Applied Learning

Learn via DM Simulation, 35+ Tools, Harvard case studies and Capstone Projects

Official Partner: Meta

Official Partner: Meta

Master sessions by Meta Blueprint trainers; Meta Exam Voucher worth $99

ChatGPT | Generative AI tools

ChatGPT | Generative AI tools

Leverage ChatGPT and other Generative AI tools(Blue Willow, Stable Diffusion, Well Said Labs)

FOR ENTERPRISE

Looking to enroll your employees into this program ?

Digital Marketing Course Singapore Overview

Students have the unique opportunity to gain hands-on experience in this PG program in digital marketing in Singapore. Through projects and virtual simulations, students get to see what it’s like to work on campaigns. This PG program in digital marketing in Singapore also shows students how to work with various digital marketing tools and channels.

Key Features

  • Joint Purdue-Simplilearn Digital Marketer Certificate
  • Become eligible to be part of the Purdue University Alumni Association
  • Masterclasses delivered by Purdue faculty
  • Gain hands-on experience managing your budget in paid marketing campaigns via Stukent Digital Marketing Simulation
  • Build your website & learn real-world hands-on digital marketing techniques
  • Master sessions by Meta Blueprint trainer
  • 6-credit transfer for the Purdue Online MS in Communication program
  • Meta Certified Digital Marketing Associate exam voucher worth USD $99
  • 5 Capstone problem statements and 15+ course-end projects
  • 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
  • 35+ digital marketing tools
  • Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs)
  • Course aligned with Hootsuite and SE Ranking certification
  • Learn using Meta Business Coach Chatbot
  • Live classes delivered by Industry Experts along with self-paced content
  • Learn via Harvard Business Publishing case studies

Digital Marketing Course Singapore Advantage

Learn the essential components of digital marketing, including website creation, digital and behavioral landscapes, SEO, SEM, social media, mobile marketing, content strategy, and paid campaigns. 

  • Purdue Certificate

    Partnering with Purdue University

    • Certificate from Simplilearn in collaboration with Purdue University
    • Become eligible to be part of the Purdue University Alumni Association
    • Master Classes delivered by Purdue faculty
  • In collaboration with Meta

    In collaboration with Meta

    • Master sessions by Meta
    • Free Meta Digital Marketing Associate Blueprint voucher worth $99
    • Learn foundational advertising concepts on Facebook, Instagram, and Messenger

Digital Marketing Course Singapore Details

Explore various aspects of digital marketing like website creation, behavioral marketing, SEO, SEM, social media, mobile marketing, content strategy, analytics, and paid campaigns. This program also offers a range of electives, such as blogging, affiliate marketing, B2B marketing, and more.

Learning Path

  • Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.

    • Gain a foundational understanding of website creation and build a functional website from scratch.
    • Understand the process of creating a website with WordPress, including design, content, and plugin integration.
    • Learn to effectively select, install, and use plugins to enhance website features.
    • Develop skills to test, optimize, and launch functional WordPress websites.
       
    • Understand the core concepts and differences between digital marketing and traditional marketing strategies.
    • Compare the traditional 4Ps with the updated marketing framework and explore the 5Ps of modern strategies.
    • Analyze the transformative role of technology in reshaping digital marketing landscapes and consumer behaviours.
    • Explore the significance of influencer marketing, video ads, voice search, and visual content in modern marketing strategies.
    • Differentiate between UI (user interface) and UX (user experience) and learn their importance in crafting effective digital marketing campaigns.
       
    • Grasp the fundamentals of behaviour analytics and its significance in modern marketing strategies.
    • Understand why behaviour marketing is crucial in effectively targeting and engaging audiences.
    • Explore various types of behaviour marketing and how they function to leverage user actions for marketing purposes.
    • Learn to utilize diverse data sources for profiling users based on their behaviours and preferences.
    • Discover the benefits and advantages of behaviour marketing in creating tailored and effective marketing campaigns.
       
    • Master the fundamentals of SEO, covering on-page, off-page, and technical aspects to enhance website visibility.
    • Understand Google's focus on user experience and accordingly leverage content, multimedia, and link-building strategies.
    • Learn to optimize content for voice search, conduct SEO audits, and use specialized tools like Yoast, Ahrefs, Semrush, Moz, and Google Trends.
    • Ecommerce and conversion optimization: Apply SEO strategies tailored for ecommerce to increase sales and effectively boost website conversion rates.
    • Future-ready SEO: Explore the evolving landscape of SEO, staying abreast of updates, algorithms, and future trends shaping the industry.
       
    • Master the core concepts of PPC, bidding strategies, ad positioning, and algorithm insights for effective Google Ads management.
    • Develop skills in keyword research, ad extension utilization, and crafting compelling ad copies to maximize ad strength and ROI.
    • Learn to leverage demographics, interests, locations, and dynamic keyword insertion to target and engage the right customers precisely.
    • Explore advanced tactics like remarketing, RLSA in Google Analytics, and campaign integration for diverse ad types to enhance campaign performance.
    • Gain insights into the future of Google Ads, including performance max, smart campaigns, mobile app install ads, and feed optimization to stay ahead in the evolving landscape.
       
    • Grasp the fundamentals of digital marketing and the specific landscape of social media platforms.
    • Learn techniques to manage and cultivate brand identity and reputation across diverse social media channels.
    • Develop comprehensive SMM strategies leveraging appropriate channels and tools like Tweetdeck, Canva, Meta Business Suite, Facebook Page Plugin, LinkedIn Ads, Facebook Ads Manager, Facebook Creative Hub, Powtoon, LinkedIn Business Page, YouTube Ads, and Facebook Business Page.
    • Understand key metrics to measure and analyze the success of social media campaigns.
       
    • Grasp the fundamental strategies for successful email marketing campaigns.
    • Learn five potent email marketing strategies aimed at achieving substantial business growth.
    • Gain hands-on experience in creating and managing campaigns using Mailchimp, GetResponse, and Zoho, including template creation, lead segmentation, and automation.
    • Understand various lead types and effective lead-generation tactics for building targeted email lists.
    •  Master using automation features, including drip campaigns and A/B testing, to optimize email marketing campaigns efficiently.
       
    • Understand the core principles and strategies driving effective mobile marketing campaigns.
    • Learn fundamental methods and best practices for monetizing mobile applications.
    • Gain insights into marketing on various platforms such as Google, Facebook, Twitter, and YouTube.
    • Understand how to leverage app store optimization (ASO) and search engine optimization (SEO) techniques to enhance app visibility and ranking.
    • Learn to effectively utilize burst campaigns and Google Ads to boost app installs and increase app visibility.
    • Gain hands-on experience with tools like AppTweak, HubSpot, ASO desk, and Google Ads for effective mobile marketing and app promotion strategies.
       
    • Understand content marketing's pivotal role in digital marketing strategies and its impact on audience engagement.
    • Learn to optimize B2B and B2C content for diverse channels and audiences effectively.
    • Explore how content enhances the performance of paid advertising campaigns.
    • Master content structuring models like HubSpot's topic cluster for organized and engaging content.
    • Understand and apply best practices for mobile ad content sizes to achieve better results and engagement.
       
    • Understand the role and benefits of paid campaigns in business growth and brand building.
    • Learn the fundamentals of CRO, setting targets, and tracking conversion rates for effective campaign optimization.
    • Master the principles of a good landing page, focusing on readability, hierarchy, and interactive media for better engagement.
    • Explore persuasion principles like scarcity, cognitive dissonance, and reciprocity for effective campaign strategies.
    • Gain practical knowledge in setting up dynamic ads, budget allocation, and competitor analysis for campaign creation and tracking.
       
    • Differentiate between key performance indicators (KPIs) and metrics, focusing on paid, owned, and earned media metrics.
    • Learn the distinctions between reach and impressions, aiming for a 1:1 ratio, and understand engagement and conversion rates.
    • Differentiate bounce rate from exit rate and utilize Google Analytics to analyze the customer journey, particularly in an ecommerce marketing funnel.
    • Gain proficiency in calculating return on investment (ROI) for various marketing campaigns to assess their effectiveness.
    • Use tools like Similarweb, Google Analytics (GA4), and YouTube Insights (YT Studio) for comprehensive analytics and insights gathering.
       
    • Understand how AI integrates with digital marketing strategies to enhance performance and efficiency.
    • Explore the role of AI, like Google Lens, in improving visual search capabilities and user experience.
    • Learn how AI-powered predictive analytics creates personalized micro-campaigns for individual customers, optimizing marketing strategies.
    • Explore AI's role in chatbots, targeted ads, speech recognition, and image recognition, enhancing user interactions and campaign effectiveness.
       
  • You can use the knowledge you've gained in this PG Digital Marketing program in this capstone project. You can choose from 5 capstone projects that will provide you with practical experience. The capstone project, the last in the learning process, will enable you to demonstrate your competence to potential employers.

Electives:
  • Gain practical expertise in digital marketing by actively running live campaigns on your own via the Stukent Digital Marketing Simternship. Run PPC ads, conduct strategic keyword research, own audience targeting and segmentation, assess key performance indicators (KPIs), optimize landing pages, manage budgets, and more within this immersive simulation. Additionally, upon completion, you'll earn a valuable Digital Marketing Simternship certificate from Stukent.

  • Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.

  • Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.

  • Learn the basics of affiliate marketing and how to use it to promote your business effectively.

  • Learn how to create and maintain a blog for promotion and user interaction in this course.

  • Learn the basics of the ecommerce listing process. Learn how to promote your product and provide after-sales support.

  • Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.

  • Explore cutting-edge Digital Strategies in Sales and Marketing, integrating Generative AI (GenAI) to revolutionize traditional approaches. From AI-powered marketing strategies to predictive analytics and CRM enhancements, this course offers hands-on experiences and insights into leveraging AI for optimized sales, marketing plans, and customer relationship management. Navigate future trends and ethical considerations while delving into real-world case studies for actionable takeaways.

Skills Covered

  • Website Creation
  • Behavioral Marketing
  • Keyword Research
  • Search Engine Optimization
  • Search Engine Marketing
  • Campaign Management
  • Social Media Marketing
  • Mobile Marketing
  • Content Marketing
  • Content Strategy
  • Strategies for Paid Campaigns
  • Analytics ROI and Evaluation
  • AI Automation and Emerging Technology

Tools Covered

SE RankingHootsuiteDM_Blue WillowDM_ChatGPTFacebookLinkedInYouTubeGoogle AdsGoogle Keyword PlannerYouTube AnalyticsGoogle TrendsFeng-GUILinkedIn AdsSpyFuDM_ahrefDM_Facebook creative hubDM_facebookfor businessDM_Get ResponeDM_google analyticsDM_Google PageSpeed insightsDM_keyword toolsDM_Linkedin for businessDM_MailChimpDM_Meta business suiteDM_MOZDM_MyadcenterDM_screaming frogDM_SEMRUSHDM_similarwebDM_Stable DiffusionDM_TweetDeckDM_unbounceDM_WordstreamDM_YoastDM_Youtube AdsDM_ZohoDM_PowtoonDM_canvaDM_hubspotDM_ApptweakDM_facebook adDM_WordPressDM_WellsaidDM_ASOdeck

Case Studies and Projects

  • Project 1

    Stukent Digital Marketing Simternship

    [Simulation] Gain hands-on experience in ad management by overseeing a $125,000+ budget across search, display, and shopping ad campaigns.

    Stukent Digital Marketing Simternship
  • Project 2

    Unveil Adidas New Product

    Adidas is a German multinational corporation designing sportswear, shoes, and accessories. Aid in product launches and expanding reach to target audience.

    Unveil Adidas New Product
  • Project 3

    Grand Savings Bank DM Strategy

    GBS is a full-service community bank. Boost visibility, search engines ranking, expand customer base with diverse financial products and services.

    Grand Savings Bank DM Strategy
  • Project 4

    Increase customer reach

    ContractWorks, a contract management software with secure storage and on-the-fly search. Despite superior technology, they struggle to expand customer reach.

    Increase customer reach
  • Project 5

    Reach out to new customers

    Toast, a high-end fashion retailer seeking assistance in reaching new customers, driving revenue, and maintaining brand guidelines and style amidst seasonal trends.

    Reach out to new customers
  • Project 6

    Engage with Youth with SkullCandy

    Skullcandy, a global brand revolutionizing audio, making high fidelity affordable and stylish. Engage with their youthful and adventurous consumer base.

    Engage with Youth with SkullCandy

Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.

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Program Advisors and Trainers

Program Advisors

  • Jinsuh Lee

    Jinsuh Lee

    Clinical Assistant Professor of Management, Purdue University

    Jinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics

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Program Trainers

  • Bernadette D Chambers

    Bernadette D Chambers

    20+ years of experience

    Instructor Senior Analyst

  • Jayant Nandan

    Jayant Nandan

    20 years of experience

    Digital Marketing Trainer

  • Marc Campman

    Marc Campman

    35+ years of experience

    Social Media Playmaker

  • CM Manjunath

    CM Manjunath

    6+ years of experience

    Digital Marketing Trainer

  • Sachin Sehgal

    Sachin Sehgal

    8+ years of experience

    Digital Marketing Instructor

  • Pranav Parekh

    Pranav Parekh

    11+ years of experience

    Digital Marketing Trainer

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Become a Digital Marketer

Worldwide digital ad spending will reach USD 614.73 billion in 2020 as projected by eMarketer.

Job Icon50000+

Expected new jobs in Digital Marketing

Source: Indeed
Job Icon44%

Companies prioritizing a digital-first approach

Source: Forbes
Job Icon52%

Growth in Social Media and Digital Marketing jobs

Source: LinkedIn

Batch Profile

This Digital Marketing Program caters to professionals from a variety of industries; the diversity of our students adds richness to class discussions and interactions.

  • The class consists of learners from excellent organizations and diverse industries
    Industry
    Information Technology - 37%BFSI - 19%Consulting - 12%Others - 32%
    Companies
    Digital Advertising course learners from Dell, Singapore
    Digital Advertising course learners from Wells Fargo, Singapore
    Digital Advertising course learners from Accenture, Singapore
    Digital Advertising course learners from Ernst & Young, Singapore
    Digital Advertising course learners from Amazon, Singapore
    Digital Advertising course learners from Godrej & Boyce, Singapore
    Digital Advertising course learners from Johnson and Johnson, Singapore
    Digital Advertising course learners from Vodafone, Singapore
    Digital Advertising course learners from Deloitte, Singapore
    Digital Advertising course learners from Barclays, Singapore
    Digital Advertising course learners from Microsoft, Singapore
    Digital Advertising course learners from LinkedIn, Singapore

Learner Reviews

Admission Details

Application Process

The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.

STEP 1

Submit Application

Tell us a bit about yourself and why you want to do this program

STEP 2

Application Review

An admission panel will shortlist candidates based on their application

STEP 3

Admission

Selected candidates can begin the program within 1-2 weeks

Eligibility Criteria

For admission to this PGP in Digital Marketing, candidates should have:

At least 2 years of experience preferred
A bachelor's degree in any discipline
Marketing or non-marketing background

Admission Fee & Financing

The admission fee for this Digital Marketing Program is $ 1,699 (Excluding VAT)

Financing Options

We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.

Pay in Installments

You can pay monthly installments for Post Graduate Programs using Splitit payment option with 0% interest and no hidden fees.

Splitit

Financing Options

We provide the following options for one-time payment

  • Credit Card
  • Paypal

$ 1,699

(Excluding VAT)

Apply Now

Program Benefits

  • Receive a joint Purdue-Simplilearn certification
  • Become eligible for Purdue University Alumni Association
  • Masterclasses delivered by Purdue faculty
  • Leverage ChatGPT and other Generative AI tools
  • Complete this certification program while you work

Program Cohorts

Next Cohort

    • Date

      Time

      Batch Type

    • Program Induction

      27 Jun, 2024

      21:30 SST

    • Regular Classes

      20 Jul, 2024 - 31 Mar, 2025

      21:30 - 00:30 SST

      Weekend (Sat - Sun)

Other Cohorts

    • Date

      Time

      Batch Type

    • Program Induction

      29 Aug, 2024

      21:30 SST

    • Regular Classes

      21 Sep, 2024 - 31 May, 2025

      21:30 - 00:30 SST

      Weekend (Sat - Sun)

Got questions regarding upcoming cohort dates?

Digital Marketing Course Singapore FAQs

  • Is there any financial aid provided for this Digital Marketing Program in Singapore?

    To ensure money is not a barrier in the path of learning, we offer various financing options to help ensure that this certification program is financially manageable. Please refer to our “Admissions Fee and Financing” section for more details.
     
     

  • Who are the instructors for this Digital Marketing Program in Singapore and how are they selected?

    Our highly qualified instructors are industry experts with years of relevant industry experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain part of our faculty.  In addition, masterclasses will be taught by the permanent faculty of Purdue University, each of whom has substantial industry experience.

  • I am not able to access the Digital Marketing Program in Singapore. Who can help me?

    Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
     

  • If I want to cancel my enrollment from this Digital Marketing Program in Singapore, can I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.


    * Disclaimer
    This digital marketing program is offered on a non-credit basis and is not transferable to a degree.

  • What important skills are covered in this Digital Marketing Program in Singapore?

    You will learn some of the most in-demand skills during this digital marketing program, including, web analytics, website management, and optimization, search psychology and language targeting, content marketing, PPC strategy, ad testing and extensions, and more. Not just that, you also get to attend masterclasses from the top faculty at Purdue University.

  • What is the total duration of this Digital Marketing Program in Singapore?

    You will have to dedicate 6 months (at 5-10 hours/week) to complete this digital marketing program!

  • Do you provide practice tests as part of this Digital Marketing Program in Singapore?

  • What is the salary of an Online Marketing Manager in Singapore?

    Online marketing is a successful business model in the age of Digital. The average salary of an experienced Online Marketing Manager in Singapore is around SGD 68,753. Once you have completed industry-oriented Online Marketing training in Singapore and acquire professional experience, you can expect a salary up to SGD 106,000.

  • What are the major companies hiring for Online Marketing consultants in Singapore?

    Singapore has offices of many reputed national and multinational companies in financial services. All companies and agencies need effective online marketing and communication to reach their target audience. Like OakTree Consulting and Shopee, many large companies demand proficient Online Marketing experts with professional Online Marketing training in Singapore.

  • How to become an Online Marketing expert in Singapore?

    Many reputed universities in Singapore offer professional programs that train students in Online Marketing development, implementation, and monitoring strategies and tools. Some of these universities have industry tie-ups with leaders in the field to offer the best training for Online Marketing training in Singapore. These programs have a hands-on training approach.

  • How to Find Online Marketing courses in Singapore?

    To look for the best course in Online Marketing, you must search for reputed institutions and universities. Many universities offer professional Online Marketing courses in Singapore with certification. Make sure that the programs offered are in collaboration with industry leaders and have hands-on training methodology.

  • What are the major industries in Singapore?

    Electronics Manufacturing, Precision Engineering, Petroleum Refining, Healthcare, Financial Services, IT Services, and Tourism are the major industries in Singapore. Many companies in these sectors and industries require professionals with Online Marketing certification in Singapore. This professional would develop effective communication and marketing campaigns, digital communication strategy, and execute them successfully.

  • What is Digital Marketing?

    From a birds-eye view, digital marketing is an online marketing methodology that operates on meaningful insights from consumer behavior. While traditional marketing is all about branding and impressions, digital marketing strategy focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data! Businesses in all domains easily market their products and services digitally on a global scale.
    Due to the proliferation of online devices and access to digital media, there has been a phenomenal spike in demand for digital marketing professionals across business verticals and sectors in all fields of marketing. This course covers the fundamentals of digital marketing, providing a solid foundation in the field.

  • Who can apply for this Digital Marketing Certification Course?

    • Content Managers

    • Marketing Managers

    • Influencers

    • Project Managers

    • Sales Associates

    • Entrepreneurs

    • Business Graduates

    • Analysts

    • Digital Marketing Specialists 

    • SEO Experts 

    Completing digital markerting courses prepares participants for a variety of digital marketing jobs, including roles such as marketing specialist, SEO analyst, social media strategist, and PPC specialist.

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  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.