Email Marketing: Best Practices for avoiding spam

The last thing any business would want is for their emails to land up in their audience’s spam folders. How do you optimize the text, links, image-to-text ratio, and other elements to make sure you don’t trigger spam filters? How do you know what phrases to use, what words to avoid, and how to find the right email servers that support various protocols? Find out with this session, as we explore key design and coding standards that can help improve the quality of your marketing emails.