Welcome to a new era of business in which your brand is defined by those who experience it.. There's a need for experience architects who bring behaviors, customer expectations and technology together to create meaningful experiences. It’s been 2.5 years since best selling author and digital analyst Brian Solis released his last book, What’s the Future of Business (WTF). He’s back. And, this time, he’s making a bold claim, “experience is the future of branding.” In this webinar, Brian will share how marketing, service and experience overall is something that requires architecture and support. He’ll show why brands are actually creating undesirable experiences and how to both design them and make them matter in every moment of truth.