Man vs. Machine: How to Future-proof Your PPC Job
About the Webinar
In today’s digital economy, new technologies like AI and Machine Learning pose a threat not just to offline jobs but to digital ones too. As PPC tools become more and more capable of automating recommendations, how safe is your PPC job? What skills will help you future-proof your PPC job in the era of AI and machine learning?
Join Brad Geddes in this informative webinar as he tells us:
- The impact of machine learning on internet marketing strategies and the job market
- Man vs. machine as it relates to the PPC optimization process
- What a machine can and cannot do
- Future job roles and how you can structure your career in this domain