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PPC Course Overview
Our PPC certification training in Ahmedabad is a comprehensive program that teaches the basics of paid search and advanced techniques. From bidding methods and web analytics to conversion optimization and display advertising, our PPC certification course in Ahmedabad helps students understand how to improve ROI through paid marketing.
PPC Course Key Features
100% Money Back Guarantee
No questions asked refund*
At Simplilearn, we value the trust of our patrons immensely. But, if you feel that a course does not meet your expectations, we offer a 7-day money-back guarantee. Just send us a refund request via email within 7 days of purchase and we will refund 100% of your payment, no questions asked!
At Simplilearn, we value the trust of our patrons immensely. But, if you feel that a course does not meet your expectations, we offer a 7-day money-back guarantee. Just send us a refund request via email within 7 days of purchase and we will refund 100% of your payment, no questions asked!
- 126 live demos of Google Ads, Google Analytics, and YouTube Ads tools
- Five industry-specific projects
- Aligned to Google Ads and Bing Ads Certification exams
- Work with Google Ads, Google Analytics, and learn conversion tracking
- Understand display marketing, remarketing, and content marketing
Skills Covered
- Search psychology
- Buying funnel
- Keyword organization and match types
- Keyword research
- Advanced ad features
- Ad testing and extensions
- Language targeting
- Audience reach
- Display network
- Bidding and attribution
- Campaign and ad group organization
- Quality score
- PPC strategy
- Track clicks and ROI
- Display advertising
Benefits
Our PPC certification training in Ahmedabad gets you ready for this rapidly growing industry. As a student enrolled in our PPC certification course in Ahmedabad, you’ll get to work on exclusive projects that teach you the ins and outs of this exciting industry. We also offer lifetime certification.
- Designation
- Annual Salary
- Hiring Companies
- Annual SalarySource: GlassdoorHiring CompaniesSource: Indeed
- Annual SalarySource: GlassdoorHiring CompaniesSource: Indeed
- Annual SalarySource: GlassdoorHiring CompaniesSource: Indeed
PPC Course Curriculum
Eligibility
If you’re looking to work in this industry, enrolling in our PPC certification training in Ahmedabad and learning about how paid search works is an essential first step. This course is designed for individuals coming from a wide range of backgrounds, including engineers, sales professionals, digital marketers, marketing managers, entrepreneurs, and more. If you have a general interest in digital marketing, or come from a relevant background, paid marketing can be a perfect career path. However, we also have students who come from completely different backgrounds and are looking for a fresh start in a new industry.
Pre-requisites
Understanding the fundamentals of digital marketing is ideal before signing up for our PPC certification training in Ahmedabad. There are no prerequisites or requirements to enroll.
Course Content
Advanced Pay Per Click
PreviewCourse Introduction
03:02Preview0.01 Course Introduction
03:02
Lesson 01 - Psychology of Search
11:01Preview1.01 Introduction
01:131.02 The Search Process
03:271.03 How an Advertiser Fits into the Search Process
05:541.04 Key Takeaways
00:27Knowledge Check
Lesson 02 - Buying Funnel
21:09Preview2.01 Introduction
01:292.02 Understanding The Buying Funnel
09:032.03 Target Users throughout the Funnel
07:372.04 Channels to Leverage throughout the Buying Funnel
02:002.05 Key Takeaways
01:00Knowledge Check
Lesson 03 - Understanding Keyword Organization
16:443.01 Introduction
02:063.02 How Keywords Change During the Buying Funnel
08:543.03 Types of Keywords
01:593.04 Identify the Primary Searcher
02:553.05 Key Takeaways
00:50Knowledge Check
Lesson 04 - Keyword Match Types
17:08Preview4.01 Introduction
01:244.02 Difference Between Semantic and Syntactic Match Types
01:284.03 Using Syntactic Match Types Phrase Match
02:564.04 Using Semantic Match Types
10:214.05 Key Takeaways
00:59Knowledge Check
Lesson 05 - Negative Keywords and Managing Search Terms
26:57Preview5.01 Introduction
01:395.02 Search Terms used to Trigger your Keywords
04:565.03 Negative Keyword Match Types Function
06:515.04 How to Use Negative Keywords Throughout your Account
07:275.05 N-Gram Analysis
04:465.06 Key Takeaways
01:18Knowledge Check
Lesson 06 - Keyword Research
15:31Preview6.01 Introduction
01:096.02 Examine the Website for Keywords and Keyword Ideas
01:466.03 Utilize the Analytics for Keyword Ideas
01:036.04 Utilize Google Keyword Planner Tool to Gain Keyword Ideas
10:016.05 Key Takeaways
01:32Knowledge Check
Lesson 07 - Creating Compelling Ads
22:36Preview7.01 Introduction
01:187.02 Understand Ad Components
06:417.03 Where to Send Traffic
05:247.04 Features and Benefits
02:487.05 Create a Call-to-Action
02:107.06 Craft Ads That Match the Buying Cycle
02:597.07 Key Takeaways
01:16Knowledge Check
Lesson 08 - Advanced Ad Features
17:35Preview8.01 Introduction
01:018.02 Dynamically Customize Ads
12:028.03 Prequalify a B2B Audience
01:158.04 Ensure Your Ads Are Complete
02:278.05 Key Takeaways
00:50Knowledge Check
Lesson 09 - Ad Testing
30:05Preview9.01 Introduction
01:249.02 Types of Ad Testing
02:359.03 Single and Multi Ad Group Testing
12:369.04 Testing Metrics and Data
12:319.05 Key Takeaways
00:59Knowledge Check
Lesson 10 - Ad Extensions
22:02Preview10.01 Introduction
01:3910.02 Meaning of Ad Extensions
02:3210.03 Utilize Informational Extensions
04:2010.04 List Additional Options to Interact with Your Business
02:3810.05 Create Special Promotions and Prices for Ads
02:0710.06 Use Additional Options
07:3110.07 Key Takeaways
01:15Knowledge Check
Lesson 11 - Campaign Types Budget and Reach
15:30Preview11.01 Introduction
01:2111.02 Choosing the Appropriate Campaign Type
02:1211.03 Selecting the Right Networks for Your Ads
01:3211.04 Setting and Controlling Your Budgets
05:2411.05 Exploring Other Settings
03:5511.06 Key Takeaways
01:06Knowledge Check
Lesson 12 - Location and Language Targeting
13:38Preview12.01 Introduction
01:3612.02 Choosing the Locations for Your Ads
02:0612.03 Using Advanced Location
04:4812.04 Selecting the Appropriate
03:5412.05 Key Takeaways
01:14Knowledge Check
Lesson 13 - Introduction to Audience Types
17:07Preview13.01 Introduction
01:5713.02 The Remarketing Process
05:4813.03 Customer Match with CRM Data
02:1413.04 Expand Audiences with Similar Lists
02:0813.05 Target Users with In-Market and Affinity Audiences
01:5113.06 Demographic Targeting Options
02:0813.07 Key Takeaways
01:01Knowledge Check
Lesson 14 - How to Segment Data and Create Lists
26:23Preview14.01 Introduction
01:1914.02 Segment your data
12:2414.03 Creating a Remarketing List
06:3914.04 Creating Customer Match
04:5614.05 Key Takeaways
01:05Knowledge Check
Lesson 15 - Using the Audience Lists to Reach Customers
08:45Preview15.01 Introduction
01:0015.02 Comparing Targeting and Observation
02:4315.03 Using Audience Bid Modifiers
02:3115.04 Analyzing Customer Data Using Audience Insights
01:2615.05 Key Takeaways
01:05Knowledge Check
Lesson 16 - Introduction to the Display Network
17:10Preview16.01 Introduction
01:2016.02 Understanding the Targeting Options
07:3016.03 Listing the Display Ad Formats
05:0516.04 Choosing the Targeting Method Based on the Funnel
02:1016.05 Key Takeaways
01:05Knowledge Check
Lesson 17 - Display Targeting Options
22:4617.01 Introduction
01:3917.02 Contextual Targeting
07:5417.03 Placement Targeting
06:0417.04 Layered Targeting
04:3517.05 Blocking Inappropriate Content
00:5717.06 Key Takeaways
01:37Knowledge Check
Lesson 18 - Display Ad Formats
17:05Preview18.01 Introduction
01:3418.02 Create Effective Responsive Ads
07:5818.03 Upload Image Ads
05:3018.04 When to Use Image and Responsive Ads
00:5118.05 Key Takeaways
01:12Knowledge Check
Lesson 19 - Setting And Measuring Goals
29:09Preview19.01 Introduction
01:2619.02 Setting Goals
09:0719.03 Measuring Goals
08:4319.04 Attribution Methods
08:5619.05 Key Takeaways
00:57Knowledge Check
Lesson 20 - Bidding and Attribution
33:34Preview20.01 Introduction
01:0320.02 Choose a Bid Method
16:0820.03 Automate Manual Bidding
05:2020.04 Apply Bid Modifiers
10:2620.05 Key Takeaways
00:37Knowledge Check
Lesson 21 - Reporting and Testing
26:59Preview21.01 Introduction
01:3521.02 Customize the Interface
09:1921.03 Create Reports and Dashboards
05:3721.04 Click Fraud
02:5321.05 Drafts and Experiments
06:0221.06 Key Takeaways
01:33Knowledge Check
Lesson 22 - Ad group organization
20:51Preview22.01 Introduction
01:0822.02 Create Tightly Themed Ad Groups
05:4222.03 Bulk Ad Group Creation
12:4322.04 Key Takeaways
01:18Knowledge Check
Lesson 23 - Campaign Organization
22:00Preview23.01 Introduction
01:3423.02 When to Create Seperate Campaigns
09:1023.03 Organize Campaigns Based on the Goals
07:4923.04 Process of Account Organization
02:1823.05 Key Takeaways.mp4
01:09Knowledge Check
Lesson 24 - Working with Multiple Accounts
15:05Preview24.01 Introduction
00:5924.02 Working with Google Ads Manager
05:4124.03 Managing Multiple Users Account Access
02:5624.04 Making Bulk Changes with the Google Ads Editor
04:5824.05 Key Takeaways
00:31Knowledge Check
Lesson 25 - Introduction to Quality Score
16:3625.01 Introduction
01:2325.02 How Ad Rank Functions
02:4825.03 The Quality Score Factors
10:3425.04 Difference between Visible vs Auction Quality Scores
01:0625.05 Key Takeaways
00:45Knowledge Check
Lesson 26 - Working with Quality Score
28:40Preview26.01 Working with Quality Score
01:1226.02 Assess Quality Score Data
12:0726.03 Improving Your Quality Score
08:4026.04 Using Impression Share
05:1326.05 keytakeaway
01:28Knowledge Check
Lesson 27 - Quality Score Diagnosis and Pivot Tables
14:20Preview27.01 Introduction
01:0527.02 Downloading Quality Score Data
00:5127.03 Creating Pivot Tables
11:3627.04 Key Takeaways
00:48Knowledge Check
Lesson 28 - Setting Up Your PPC Strategy
21:4928.01 Introduction
02:4628.02 Plan and conduct a strategic Interview
11:0528.03 Create a Maketing Plan
05:2228.04 Create a checklist to ensure Completion
01:5028.05 Key takeways
00:46Knowledge Check
Lesson 29 - Creating Your Account
25:19Preview29.01 Introduction
01:1629.02 Implementing Account Tracking
03:1729.03 Planning Account Creation
17:3329.04 Create the Account
02:0429.05 Key Takeaways
01:09Knowledge Check
Lesson 30 - Managing Your Account
15:12Preview30.01 Introduction
01:1930.02 Operate an Active Campaign to Keep It on Target
03:4030.03 Refine the Campaigns Targets
03:2930.04 Manage a Long-Term PPC Account
05:3330.05 Key Takeaways
01:11Knowledge Check
Lesson 31 - Shopping and Video Campaigns
17:0931.01 Introduction
01:1531.02 Create a Shopping Campaign
08:2731.03 Create a Video Campaign
06:1931.04 Key Takeaways
01:08Knowledge Check
Lesson 32 - Automation and Other Tools
18:51Preview32.01 Introduction
01:1232.02 Automating Your Google Ads Account
09:4932.03 Other Tools Required for Automation
06:2232.04 Key takeways
01:28Knowledge Check
- Free Course
Advanced Content Marketing
PreviewSection 1 : Introduction to Content Marketing
47:51Preview1.1 Introduction
00:561.2 What's In It For Me
01:181.3 What Is Content Marketing
02:091.4 How to Become a Best-in-Class Content Marketer
01:231.5 Develop a Clear Vision
02:491.6 Develop a Business Case
03:361.7 Document your Content Marketing Strategy
01:361.8 Create a Editorial Mission Statement
02:041.9 Target Customers based on their Intent
03:261.10 Target Key Influencers
02:301.11 Produce Help, Hub, and Hero Content
01:311.12 Produce Engaging Content
01:411.13 Use Content Marketing Tactics
01:421.14 Use Social Media Platforms
01:421.15 Help Customers Find the Information
01:301.16 Help Key Influencers Impact the Buyer’s Decision Making Process
02:511.17 Measure Content Effectiveness
01:531.18 Measure ROMI
03:151.19 Improve by Experimenting with New Initiatives
03:261.20 Improve by Becoming Sophisticated and Mature
02:161.21 Key Takeaways
01:08Shane Snow | Master Content Marketing: Give First
03:09Knowledge Check
Section 2 : Developing a Vision of Content Marketing Success
33:23Preview2.1 Introduction
00:192.2 What's In It For Me
00:592.3 Vision for Successful Content Marketing
02:172.4 The Michelin Guide Story
08:102.5 Hindustan Unilever
05:232.6 Volvo Trucks
07:162.7 Dell's Take It Easy
06:172.8 Key Takeaways
02:42Knowledge Check
Section 3 : Developing a Business Case for Content Marketing
51:10Preview3.1 Introduction
00:283.2 What's In It For Me
00:423.3 Content Marketing Budget
01:333.4 Objectives and Key Performance Indicators (KPIs)
12:253.5 Challenges and Impact
10:453.6 Best Practices
10:403.7 Benefits and Financial Impact
06:263.8 Build your Business Case
02:563.9 Compare the Value of Content Marketing
03:213.10 Key Takeaways
01:54Knowledge Check
Section 4 : Creating a Successful Content Marketing Strategy
50:13Preview4.1 Introduction
00:164.2 What's In It For Me
01:154.3 Creating a Successful Content Marketing Strategy
03:234.4 Model for Creating a Successful Content Marketing Strategy
08:004.5 Content Marketing Strategy - Two-Step Model
08:294.6 Two Step Model - First Phase
14:224.7 Two-Step Model - Second Phase
10:034.8 Benefit of Two-Step flow Model
02:034.9 Key Takeaways
02:22Knowledge Check
Section 5 : Creating a Remarkable Editorial Mission Statement
37:05Preview5.1 Introduction
00:205.2 What's In It For Me
00:445.3 Editorial Mission Statements
12:215.4 Create Remarkable Content
06:535.5 Top Global Ad Campaigns
07:495.6 Remarkable Editorial Mission Statement
07:305.7 Key Takeaways
01:28Knowledge Check
Section 6 : Targeting Customer Intent Instead of Demographics
34:28Preview6.1 Introduction
00:176.2 What's In It For Me
00:456.3 Target Intent over Demographic
02:466.4 Target Customers on Mobile Devices
04:566.5 Target Intent on YouTube
03:466.6 Know Your Customers' Intent
10:236.7 Have a Mobile-friendly Website
01:476.8 Video are Preferred Over Text
08:116.9 Key Takeaways
01:37Knowledge Check
Section 7 : Targeting Key Influencers
36:57Preview7.1 Introduction
00:187.2 What's In It For Me
00:437.3 Importance Of Influencer Marketing
07:147.4 Process Of Augmenting With Influencers
20:267.5 Case Study—Orange France
06:037.6 Key Takeaways
02:13Knowledge Check
Section 8 : Producing Help, Hub, and Hero Content Consistently
27:45Preview8.1 Introduction
00:248.2 What's In It For Me
00:468.3 Help Content
09:108.4 Hub Content
07:458.5 Hero Content
08:438.6 Key Takeaways
00:57Knowledge Check
Section 9 : Producing Engaging Content More Frequently
24:41Preview9.1 Introduction
00:229.2 What's In It For Me
00:449.3 Producing Engaging Content
03:249.4 Engagement Through Video and Text
03:499.5 Text Vs Video
03:519.6 What to Seek
08:389.7 Checklist - When to Use Video or Text
02:289.8 Key Takeaways
01:25Knowledge Check
Section 10 : Using Effective B2C and B2B Content Marketing Tactics
01:19:16Preview10.1 Introduction
00:2410.2 What's In It For Me
01:2910.3 B2C and B2B Content Marketing Tactics—Usage
02:4710.4 B2C and B2B Content Marketing Tactics—Effectiveness
01:3410.5 Email Newsletters
04:3310.6 In-person Events
04:0010.7 Illustrations/Photos
03:1410.8 Social Media content
07:1110.9 Infographics
02:4110.10 Videos—B2C
03:1710.11 Videos—B2B
02:5610.12 Online Presentations
03:2110.13 Microsites
03:1310.14 Website Articles
02:5610.15 Blogs
02:4010.16 Webinars
02:4510.17 Case Studies
02:1510.18 Mobile Apps
03:0710.19 Print Magazines
03:1010.20 Digital Magazines
01:4010.21 Books
03:3710.22 Podcasts
02:0410.23 White Papers
03:5810.24 Research Reports
02:3210.25 E-Books
02:2010.26 Branded Content Tools
01:3910.27 Virtual Conferences
02:1110.28 Key Takeaways
01:42Knowledge Check
Section 11 : Building Successful B2C and B2B Social Media Platforms
01:09:44Preview11.1 Introduction
00:1711.2 What's In It For Me
01:0711.3 Social Media Platforms
02:2411.4 Facebook
15:2211.5 LinkedIn
15:0211.6 YouTube
05:4711.7 YouTube - Create Great Content
08:2611.8 YouTube - Develop a Programming Strategy
11:0911.9 Twitter
08:1211.10 Key Takeaways
01:58Knowledge Check
Section 12 : Helping Customers find the Information They Seek
54:47Preview12.1 Introduction
00:1712.2 What's In It For Me
00:4712.3 Optimizing Your Content For Your Web Site
03:4512.4 Creating A Google-friendly Web Site
11:1512.5 Optimizing Web Pages For Keywords
12:3812.6 Optimizing Video Content
06:3712.7 Micro-moments
17:4612.8 Key Takeaways
01:42Knowledge Check
Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
37:28Preview13.1 Introduction
00:2013.2 What's In It For Me
00:5313.3 Influencing the Influencers
04:1213.4 Schmooze Optimization
02:5713.5 Nurture Key Relationships
01:4613.6 Example - WineWorld
03:0013.7 Four Key Influencers
03:1613.8 Engaging Digital Presence
01:3613.9 Keys to Success
05:0413.10 Work together with influencers
02:5513.11 GE with influential YouTube creators
04:5213.12 Creations in support with GE
05:2113.13 Key Takeaways
01:16Knowledge Check
Section 14 : Measuring Content Effectiveness
48:22Preview14.1 Introduction
00:2314.2 What's In It For Me
00:5914.3 Sales and Sales Lead Quality
01:0314.4 Touchpoints in the Customer Journey
01:1214.5 Turning Touchpoints into Quality Leads or Sales
04:1214.6 Focus on the Right Metrics
11:5114.7 Value Your Best Customer
05:2114.8 Attribute Value Across the Journey
14:0314.9 Prove Marketing Impact
06:5014.10 Key Takeaways
02:28Knowledge Check
Section 15 : Measuring Return on Marketing Investment
38:40Preview15.1 Introduction
00:2315.2 What's In It For Me
00:5215.3 Return on Marketing Investment
06:2115.4 The Power of the Press Release
07:2315.5 Test A - ROMI Revisited
08:2915.6 Test B - Impact of a Budget Cut
06:2015.7 Test C - Impact of Using Multimedia
07:2415.8 Key Takeaways
01:28Knowledge Check
Section 16 : Improving by Experimenting With New Initiatives
27:21Preview16.1 Introduction
00:2216.2 What's In It For Me
00:4416.3 Creating Engaging Content
14:5616.4 What is Effective and What is Not
09:3316.5 Key Takeaways
01:46Knowledge Check
Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature
41:05Preview17.1 Introduction
00:2117.2 What's In It For Me
00:5217.3 Content Marketing Maturity
07:0817.4 Get Value from Editorial Meetings
09:1517.5 Content Marketing in Organizations
04:3317.6 Content Marketing with SEO and Social Media
04:5517.7 Leverage Paid Advertising
02:4817.8 Sophisticated Content Marketers
03:3817.9 Analytics Tips
05:4617.10 Key Takeaways
01:49Knowledge Check
Section 18 : Content Marketing in the Foreseeable Future
48:50Preview18.1 Introduction
00:1518.2 What's In It For Me
00:4518.3 Content Marketing Forecast
02:4818.4 Impact on Content Marketing Strategy
01:0718.5 Video Sharing Platforms—Audience Segments
01:3918.6 Video Sharing Platforms—Content Genres
00:5718.7 YouTube vs Facebook
05:0518.8 YouTube Best Practices—Part A
08:2618.9 YouTube Best Practices—Part B
10:0718.10 Virtual Reality
04:3818.11 Facebook Best Practices
04:4518.12 Instagram and Twitter Best Practices
05:3618.13 Key Takeaways
02:42Knowledge Check
- Free Course
Advanced Website Conversion Rate Optimization
PreviewSection 1 : Introduction to Website Conversion Rate Optimization
19:51Preview1 Introduction to Website Conversion Rate Optimization
19:512 Knowledge Check
Section 2 : Conversion Planning
01:03:12Preview1 Three Steps to Increase Conversion
08:352 Developing an Optimization Framework
24:273 Getting to Know the Four Key Personas
12:004 Planning with Personas
18:105 Knowledge Check
Section 3 : The Design Concepts of Conversion
45:141 Designing for Conversion
09:462 Building the Perfect Landing Page
16:513 Designing for Mobile
10:424 The Two Minute Visitor
07:555 Knowledge Check
Section 4 : Creating Conversion Structure
24:44Preview1 Discovering The Testing Cycle
09:012 Eye Tracking Heatmaps and Visual Clarity
08:553 Website Conversion Rate Optimization Toolbox
06:484 Knowledge Check
Section 5 : Gaining Momentum
24:39Preview1 Building Your Credibility
06:292 All About Us
05:513 Build a Consistent Trail
07:074 Attention Interest Desire Action Satisfaction (AIDAS)
05:125 Knowledge Check
Section 6 : Starting the Conversation
23:471 Optimizing your Web Copy
07:432 The Voice of the Customer
03:563 Improving Blog Conversions
06:394 Getting Email Marketing Right
05:295 Knowledge Check
Section 7 : Web Analytics Analysis and Measurement
18:401 Analytics and Optimization
08:012 Working with KPI
10:393 Knowledge Check
Section 8 : Taking Action and Optimizing your Product
28:40Preview1 Converting with Social Media Trends
06:422 Dealing with Shopping Cart Abandonment
10:213 The Key Elements of Any Product Page
11:37Knowledge Check
Section 9 : Conversion with PPC
09:341 Conversion with PPC
09:342 Knowledge Check
- Free Course
PPC Foundations
PreviewLesson 01 Introduction
05:05PreviewCourse Introduction
05:05
Lesson 02 Introduction to Pay Per Click
24:11Preview2.01 PPC for Various Business Types
00:282.2 Defining the Channels for PPC
02:562.3 Define CPM CPC and CPA
03:192.4 Defining Paid Search Advertising
00:502.5 Search Volume
01:242.6 PPC Extends Beyond Search Engines
01:082.7 Reach of PPC
01:502.8 Auction-based System
00:352.9 Targeting Capabilities
01:512.10 How PPC works For Various Business Types
00:272.11 PPC For E-Commerce
00:302.12 PPC For Lead Generation
00:342.13 PPC For Local Companies
00:392.14 PPC Ads For B2B
01:042.15 PPC Ads for Informational Queries
00:592.16 PPC Ads for Branding
00:422.17 PPC Goals
01:202.18 PPC Cycle
01:322.19 Questions to Ask
01:052.20 Key Takeaways
00:58Knowledge Check
Lesson 03 Psychology of Search
15:22Preview3.1 Introduction
00:423.2 The Search Process
02:363.3 The Landing Page
01:363.4 Search Marketing is Not Interruptive
01:523.5 Refine Your Audience
01:003.6 Write Ads Relevant to the Searcher
01:523.7 Choose the Correct Landing Page
00:343.8 Track Conversion
00:503.9 Aligning Goals for Successful Search Engine Marketing
01:373.10 Useful Information is Not Advertising
01:483.11 Key Takeaways
00:55Knowledge Check
Lesson 04 Search Ads and Keyword Targeting
31:30Preview4.1 Introduction
00:314.2 Hierarchy of a PPC account
01:014.3 Structuring of Ad Groups
03:534.4 Ad Fundamentals: Purpose of an Ad
02:024.05 Ad Group: Example
02:354.06 Creating Compelling Ads: Features vs. Benefits
01:134.07: Creating Compelling Ads: Call-to-Action
01:084.8 Unique Selling Proposition
01:014.9 Ad Components
01:314.10 Ad Components: Example
01:524.11 Ad Testing
01:264.12 Ad Extensions
01:274.13 Ad Extensions: Example
01:154.14 How Keywords and Search Queries Work Together
00:364.15 Search Intent
02:284.16 User Intent Classification
01:234.17 Types of Keywords
01:124.18 Think About the Searcher
01:084.19 B2B vs B2C Keywords
01:144.20 Ad Group Organization
01:484.21 Key Takeaways
00:46Knowledge Check
Lesson 05 Increasing Reach with Display Network
13:06Preview5.1 Introduction
00:335.2 Display Network and its Reach
01:555.3 Targeting Options
00:595.4 Display Network Follows Campaign Settings
01:055.5 Contextual Targeting
00:415.6 Placement Targeting
00:335.7 Audience Targeting
01:425.8 Layer Targeting
01:305.9 Ad Formats
02:115.10 Ad Creation Tips
01:165.11 Key Takeaways
00:41Knowledge Check
Lesson 06 Reaching Target Audiences
21:45Preview6.1 Introduction
00:356.2 Who Is the Audience
01:386.3 Remarketing: Conversion Rate Analysis
01:416.4 Customer Touch Points
02:296.5 User Behavior Studies
01:166.6 Remarketing for Display Ads
00:536.7 Remarketing Lists for Search Ads
02:036.8 Customer Match
01:146.9 Reaching New Audience
01:466.10 Segmenting Audience
02:206.11 Email Segmentation
01:116.12 How PPC Affects GDPR
00:516.13 Data Segmentation
03:076.14 Key Takeaways
00:41Knowledge Check
Lesson 07 The Buying Funnel
22:24Preview7.1 Introduction
00:337.2 Stages of the Buying Funnel
01:537.3 Advantages of Using the Buying Funnel
00:347.4 Buying Funnel for Inexpensive Products
02:317.5 B2B Buying Funnel
02:477.6 Targeting Users
01:567.7 Search Keywords Throughout the Buying Funnel
02:437.8 Importance of Information in the Purchase Journey
02:407.9 Ads Throughout the Buying Funnel
02:147.10 Landing Pages Throughout the Buying Funnel
02:217.11 Channels to Leverage Throughout the Buying Funnel
01:247.12 Key Takeaways
00:48Knowledge Check
Lesson 08 Setting and Measuring Marketing Goals
28:51Preview8.1 Introduction
00:288.2 Setting and Measuring Marketing Goals
02:398.3 Third-Party Tools
02:438.4 Numbers to Obsess Over
01:128.5 Making Data-Driven Decision
00:508.6 Bid Methods
00:448.7 Bid Options
02:188.8 The PPC Auction
01:038.9 Types of Auctions
03:198.10 Automated Bidding
03:188.11 Manual Bidding
01:478.12 Bid Modifiers
01:068.13 Bidding to Goals
01:358.14 Customer Journey and Attribution Management
02:528.15 Attribution Models
02:198.16 Key Takeaways
00:38Knowledge Check
Lesson 09 How PPC Fits into the Digital Strategy
18:20Preview9.1 Introduction
00:379.2 PPC and Other Marketing Channels: Customer Aquisition
01:049.3 PPC and Email
00:479.4 PPC and SEO
01:319.5 PPC and Social Marketing
00:229.6 PPC and Conversion Optimization
00:359.7 PPC and Analytics
00:279.8 PPC and Branding
00:209.9 PPC Management in Various Business Types
03:519.10 Account Audits
01:029.11 Increasing Visibility
01:309.12 The Quick Organization Audit
00:569.13 Digging for Outliers
01:219.14 Future of PPC with Big Data and Machine Learning
01:089.15 Future of PPC
02:249.16 Key Takeaways
00:25Knowledge Check
Lesson 10 Reporting and Tracking
16:58Preview10.1 Introduction
00:3510.2 Reporting and Tracking
02:0110.3 Conversion Tracking Mechanisms
03:1510.4 UTM Parameters
04:0110.5 UTM Parameters: Examples
01:1610.6 Different Types of Reports
01:4310.7 Reports
03:1610.8 Key Takeaways
00:51Knowledge Check
Tools Covered
Industry Project
PPC Exam & Certification
How can I become a PPC Specialist?
Our PPC certification training in Ahmedabad can prepare you to become a professional PPC specialist. This PPC certification course in Ahmedabad teaches students essential PPC skills, including lead generation improvement, search engine marketing, ad platforms, bidding methods, and much more. Students become certified upon completion.
How do I become certified in this advanced PPC course?
After successfully finishing the PPC certification training in Ahmedabad, your next step is taking the certification examination. Passing the exam from our PPC certification course in Ahmedabad is the final step before becoming certified.How do I earn the advanced PPC certificate?
Once the following requirements are completed and after graduating from our PPC certification training in Ahmedabad, you will be eligible to receive a certificate through our exclusive PPC certification course in Ahmedabad.Course Required for the certificate? Simulation Exam Project Certificate PPC Foundations Yes Not required Advanced PPC Yes Score>60% Required Display Advertising Yes Not required Advanced Content Marketing Yes Not required Advanced Website Conversion Rate Optimization Yes Not required What is the average salary for a certified PPC professional?
Students who finish our PPC certification training in Ahmedabad are typically qualified to find a job in this thriving PPC industry. Becoming certified after finishing our PPC certification course in Ahmedabad can also help you stand out among the competition. Certified PPC professionals, on average, earn a yearly salary of $53,000.
Who should take up this PPC training course?
Our PPC certification training in Ahmedabad is ideal for professionals looking to fast-track their PPC career. Anyone working in the following roles can particularly benefit from our PPC certification training in Ahmedabad:
- Students who graduated in marketing, business, communications, or engineering studies
- Marketing managers
- Marketing and sales professionals
- Entrepreneurs
- Digital marketing executives
What is the job description of a PPC specialist?
Once students graduate from our PPC certification training in Ahmedabad, they can then become certified PPC professionals. Certification from our PPC certification course in Ahmedabad can lead to an exciting role in PPC, where you’ll typically perform any of the following tasks:
- Developing and launching PPC campaigns
- Deploying strategies for effectively using PPC budgets
- Generating analytics-based reports
- KPI tracking
PPC Course Reviews
Jocelyn Altman
HoustonVivek is a great instructor. He delivers thorough, interesting, and well-planned sessions. It's just a 4-hour class, but he made it a knowledge-packed session with his teaching style.
Jayleen Doyle
New York CityReally Amazing tricks that you must have. Highly recommended.
Mckinley Fitzgerald
New York CityI learned about some traffic tips. Now it's time for me to apply these methods. Thanks Simplilearn for coming up with this awesome course.
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Why Online Bootcamp
- Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
- Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
- Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
- Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts
PPC Course FAQs
What’s the focus of this course?
Pay Per Click (PPC) is an effective internet advertising model used to direct traffic to websites. Advertisers pay the publisher or the website owner only when the advertisement is clicked. Simplilearn’s Advanced Pay Per Click course trains professionals in the fields of PPC and Paid Search. In the digital world, a PPC-certified professional is able to display compelling campaigns to target an audience based on expressed interests and demonstrated search history.What are the course objectives?
This Advanced Pay Per Click (PPC) course helps participants to gain expertise in Pay Per Click and Paid Search. After completing this course, participants will:
- Have knowledge and expertise on various aspects of Pay Per Click advertising.
- Be familiar with the auction model, ranking algorithms, and post-click activity.
- Understand the differences between various search engines and how each one can affect a campaign.
- Be able to assess the market shared by the search engines.
- Analyze past and future Pay Per Click trends.
- Define, measure, and compare keywords and choose the best to fit the advertising model.
- Have a strong awareness of campaign settings, how to structure a campaign, and pricing models.
- Be proficient in writing your own ads, developing landing pages, and using ad groups.
- Review the market trends to decipher which PPC campaign works for other marketers.
- Track clicks and the Return on Investment to determine success for each campaign.
- Will have knowledge of display advertising
- Will gain insights into advanced Content marketing and advanced website conversion rate optimization
The program provides access to more than 35 live, instructor-led online classes conducted by an expert training team. You’ll gain access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions and other resources to enable you to master the skills you’ll need to become a complete PPC specialist.
Who can become a PPC Specialist?
PPC skills are ideal for those who seek leadership positions in paid marketing. The following roles are best suited to be PPC specialists:- Marketing managers
- Digital marketing executives
- Marketing and sales professionals
- Management, engineering, business, and communication graduates
- Entrepreneurs and business owners
Why become a PPC Specialist?
Paid marketing is the most effective way to target digital audiences and accounts for 40+ percent of all digital marketing budgets. PPC specialists are responsible for planning, managing, and executing paid marketing campaigns on various media to achieve business goals such as brand awareness, lead generation, and sales conversion. This role requires a blend of marketing and analytical skills and an in-depth understanding of bidding methods, performance measurement, ad platforms, conversion optimization and search engine marketing to manage campaigns that drive real ROI.
There is impressive year over year growth of paid digital spending and a huge global demand for pay per click specialists. A few supporting facts and figures:- There are 2700+ jobs in the USA and 5300+ jobs in the UK that require PPC skills
- In India, there are 4000+ jobs on Naukri.com for PPC specialists
What projects are included in this program?
The projects included in this Advanced Pay Per Click (PPC) Training course in Ahmedabad are:
Project 1 - Evaluating / Planning The Website
This project will enable you to:- Identify the key persona types of customers who will be visiting your website
- Create full background stories for each of these personas
- Identify the path each of these personas will take via your website. Use these paths to identify which of the pages you should create for your website
Project 2 - Campaign Management
As a part of this project, you will be:- Setting up your first PPC campaign
- Selecting an audience for your campaign
- Identifying the keywords you will target
- Choosing the appropriate bids for each keyword
- Monitoring the campaign and respond appropriately to results
What skills will you learn?
At the end of this PPC Certification course, you will be able to:
- Ensure that your business can be found easily on search engine results
- Dramatically increase the traffic to your site
- Enhance your reach to both local and global customers
- Control your ad budget
- Measure your ads’ performances
- Get leads quickly and improve your lead generation results
Advanced Pay Per Click (PPC) Certification Course in Ahmedabad
Ahmedabad is the largest city in Gujarat and India's commercial and industrial hub. The city is home to several notable businesses, and it is well-known for its textile sector. Every year, several people visit the city since it has many outstanding monuments and countless modern buildings. Ahmedabad's gross domestic product (GDP) was $68 billion in 2017.
During Mughal control, the city was known for its textile, gems, and jewelry establishments. These industries have continued to expand, earning the city the nickname "Manchester of India." It is the country's top denim supplier and one of India's largest gem and jewelry exporters. The city houses the Adani Group's corporate headquarters, India's largest trading and export corporation.
Ahmedabad is known for its world-famous cotton textiles, a wide variety of delectable snacks, diamond cutting, and much more. It is located on the banks of the Sabarmati River. There are several places that you can visit in Ahmedabad to blow off steam after work. There are also several museums and educational institutions worth visiting. Places to visit in Ahmedabad include:
Our Ahmedabad Correspondence / Mailing address
Simplilearn's Advanced Pay Per Click (PPC) Certification Course in Ahmedabad
101-104, GCP Business Centre, Opp. Memnagar Fire Station Vijay Cross Road Ahmedabad, Gujarat 380014
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