Through this PPC training course, you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI.
Paid marketing is the most effective way to target digital audiences and accounts for over 40-percent of all Digital Marketing budgets (Source: Marin Software). There is an impressive growth of paid digital spending and a huge global demand for Pay-Per-Click specialists.
Using the keyword planner, complete the initial research on keywords that encompass your target services for the scenario provided.
Using your researched keywords, create ads for your product or service to reach your target market.
Create an audience to help you target your ideal customer and maintain the conversion of those who have turned into leads via seeing your ads.
Using the information, organize data to understand the relationship between the layers of your account to help organize your ads, keywords, and ad groups into effective campaigns.
Understanding the provided business goals and objectives, plan an effective marketing strategy for promoting your products and services.
|Course||Required for the certificate?||Simulation Exam||Project Certificate|
|PPC Foundations||Yes||Not required|
|Display Advertising||Yes||Not required|
|Advanced Content Marketing||Yes||Not required|
|Advanced Website Conversion Rate Optimization||Yes||Not required|
Yes, this Advanced PPC course is certified by OMCP. It is also aligned with Google Ads and Bing Ads Certification exams
Users can choose a convenient date while booking the exam.
We don’t provide specific assistance for the application process, but it is very simple. Please refer to the OMCP website: https://omcp.org/register-for-the-omcp-exam/
Upon completion of this online PPC course successfully and passing the exam, it will take about three days to receive your certificate.
You have only one attempt to pass this online Advanced PPC Certification exam.
There is no validity attached to it. Once you download the certificate, it is valid for a lifetime.
Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives can provide you with more details.
Once you’ve completed the Advanced PPC course, you’ll need to register on the Google Academy website. From there, you’ll sign up to take the Google Ads Certification Exam. To be certified, you need to take 2 assessments — the Google Ads Fundamentals and an additional product area assessment. When you take the assessments, you need to pass the Fundamentals assessment before you can access the product area assessment. The additional product assessments are Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising.
The Google Ads Fundamental Exam is comprised of 100 questions with an allotment of 120 minutes to complete the examination. The additional exams allot only 70 questions with 90 minutes to complete the examination. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 12 months, after which you’ll need to re-take the exam to maintain your certification status.
Once you’ve completed the Advanced PPC course, you’ll need to register on the Microsoft website. From there, you’ll sign up to take the Bing Ads Certification Exam. Only current Bing Ads customers can qualify to become an Accredited Professional. To be certified, visit Bing Ads training section to view the free training materials which focuses on features of Bing Ads, Bing Ads Editor, campaign optimization and budgeting.
The exam is comprised of 100 multiple-choice questions and takes 90 minutes to complete. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 12 months, after which you’ll need to re-take the exam to maintain your certification status.
This Advanced PPC training course can help you if you want to become a PPC specialist. This course will help you gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing, which will help you master PPC and gain a PPC Certificate.
A certified PPC specialist can earn more than $53,000 per annum.
This PPC training course is ideal for:
Here are the job roles of a PPC specialist:
Yes, we provide 1 practice test as part of our course to help you prepare for the actual certification exam. You can try this free PPC Exam Questions Practice Test to understand the type of tests that are part of the course curriculum.
This Advanced Pay Per Click (PPC) course helps participants to gain expertise in Pay Per Click and Paid Search. After completing this course, participants will:
The program provides access to more than 35 live, instructor-led online classes conducted by an expert training team. You’ll gain access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions and other resources to enable you to master the skills you’ll need to become a complete PPC specialist.
Paid marketing is the most effective way to target digital audiences and accounts for 40+ percent of all digital marketing budgets. PPC specialists are responsible for planning, managing, and executing paid marketing campaigns on various media to achieve business goals such as brand awareness, lead generation, and sales conversion. This role requires a blend of marketing and analytical skills and an in-depth understanding of bidding methods, performance measurement, ad platforms, conversion optimization and search engine marketing to manage campaigns that drive real ROI.
There is impressive year over year growth of paid digital spending and a huge global demand for pay per click specialists. A few supporting facts and figures:
The projects included in this Advanced Pay Per Click (PPC) Training course in Ahmedabad are:
Project 1 - Evaluating / Planning The Website
This project will enable you to:
Project 2 - Campaign Management
As a part of this project, you will be:
At the end of this PPC Certification course, you will be able to:
As part of the courseware, you will get to work on 5 projects based on industry use cases. Below are its details:
Project 1: Keyword Research Using the Keyword Planner, do initial research on keywords that encompass your target services.
Project 2: Ad Creation Using the keywords, create ads for your product or service to reach your target.
Project 3: Audience Targeting and Strategy You need to create an audience to help reach your target market and to keep those who converted by seeing your ads.
Project 4: Account Organization Understanding the relationship between the layers of your account will help you organize your ads, keywords, and ad groups into effective campaigns that target the right audience.
Project 5: Create a Marketing Plan Understanding the business goals and objectives to plan the strategy for promoting your products and services.
Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.
Advanced PPC is an all-inclusive course that provides 35+ hours of high-quality eLearning content. Candidates can evaluate their progress with Simplilearn’s online quiz and get a feel of the real world with our easy to download exercises and workbooks. Also, the practice tests will help them prepare for the exam and get certified.
Simplilearn aims at providing the latest and best-quality matter which is contemporary with the current industry standards. Our certified and experienced instructors are subject matter experts who regularly research on the latest trends and inculcate them into our training programs. Each and every change that occurs in the market is immediately considered. Our training content gets regularly upgraded and updated to reflect the current market trends.
Candidates can anticipate to spend about 40-50 hours to complete the Advanced PPC course and then take up the Advanced PPC certification exam.
The following course is available for live instructor-led online classes:
|Sl.No||Course Name||Monthly no. of online classes available|
|1||Advanced Pay Per Click (PPC) Certification Program||2|
Candidates will be given access to more than 20 live instructor-led online classes in the span of one year, which also lets you revisit each of the courses as and when required. Candidates will also be given access to our batch session recordings to throughout the completion of the learning path.
Students can enroll in this Master’s Program from our Simplilearn website and make an online payment using one of the following options:
After we receive the payment, you will automatically be sent the payment receipt along with the access information through email.
With this advanced PPC course in Ahmedabad, you will be given access to:
On completion of the program requirements, you will receive the Master’s certification.
After paying the course fee and registering for the course, you will be given 24/7 access to the e-learning content on our Simplilearn website. An automated email confirming the purchase of the course will guide you through the process.
You can contact Simplilearn by selecting the Live Chat link or contact our Help & Support, or by making use of the form on the right of any page on our website.
Yes. Simplilearn provides a seven-day cash-back guarantee for its master's programs. You can submit refund requests through our Help and Support portal, and refer to our Refund Policy
No. The exam fee is not included in any of the courses. The candidates will receive the course completion certificate for this course.
Simplilearn’s highly qualified instructors are all industry experts with decades of relevant teaching experience. All the instructors have undergone a meticulous selection process including a training demo, technical evaluation, and profile screening before getting certified to train for us. We also make sure that the instructors with a high alumni rating only continue as our faculty.
All classes conducted are through live online streaming. The interactive sessions enable you to take part in the discussions during class time and to ask questions.
Students will need a laptop/AC with a good connection to the Internet and a headset (optional).
If the candidates register for online classroom Flexi Pass, they will be given access to the live coaching conducted online along with the pre-recorded videos. Whereas, if candidates enroll for self-paced e-learning, they will be given access to pre-recorded videos.
Yes, Simplilearn’s course materials and training guarantee success in the Advanced PPC certification exam.
Simplilearn offers 24/7 support via telephone, email, and chat. On-demand assistance will be provided by our dedicated team through our community forum. A lifetime access to our community forum will also be provided even after you complete the course with us.
Simplilearn will award you the Advanced PPC certification after successfully completing the course.
Simplilearn provides you the recordings of each class so that, before attending the next session, you can review them as required.
Simplilearn’s instructors are a committed group of subject matter experts who enable you to get certified in your first attempt. They make sure that the course path is being followed by proactively engaging the students and help enhance your learning experience beginning from class onboarding and project mentoring to job assistance. During business hours, teaching assistance is available.
You can refer to the Exam Fee Refund Policy using the link provided:
We recommend that you continue your learning after you become well-versed in PPC and achieve the PPC certificate. For your career growth, you can consider taking a Post Graduate Program in Digital Marketing that will make you an expert in this field.
You need to be well-versed in many concepts to become a PPC Specialist. Some of the top things to learn are Google Adwords, storytelling, Ad Copywriting Finesse, among others. Our PPC certification can help you understand what it takes to be a PPC Specialist.
Pay-Per-Click, as the name suggests, is a paid digital marketing channel used by businesses to drive traffic to their websites from search engines. Compared to SEO, PPC marketing allows businesses to witness results very quickly. PPC efforts are easily measurable and businesses can track the returns from the ad platform they use. Our PPC course can help you start learning this interesting subject from scratch.
The instructors for this PPC course are highly qualified and explain all the concepts in an easy-to-understand manner. So, you will not find the course materials difficult to follow.
Certainly, digital marketing is one of the fastest-growing career domains these days, and PPC is one of the crucial aspects of it. Today, businesses cannot survive without having an online presence, and it is PPC marketing that helps them reach their target audience instantly and gain new customers. Now is the right to achieve our PPC certification and step into this promising career field.
The best part about PPC is anyone with an interest in this field can get started; there is no specific educational background required. Beginners usually take a PPC training program to gain the right skills and become more marketable.
Achieving certification is a great way to demonstrate your skills in a specific domain and stay ahead of the competition. A PPC certification can help you build a strong foundation in this field and explore the world of digital marketing. Our PPC training is all you need to get started and achieve this valuable certification.
You shouldn’t be under the impression that a PPC certification is only suitable for the job role of a PPC manager. Knowledge of PPC is helpful in other aspects of digital marketing as well, and one can later explore job roles like SEM specialist, social media marketer, brand marketing expert, and digital marketing manager. Get ready for such lucrative career options with our PPC certification.
Companies hire PPC specialists to primarily manage their online PPC advertising campaigns. They oversee the PPC strategy, design, implementation, and analysis of the ad performance. They tweak their ad campaigns based on the latest trends, keyword choices, and various performance metrics. Simplilearn’s PPC certification lets you understand what it takes to be a successful PPC Specialist.
A PPC specialist should possess a number of skills like working knowledge of statistics, copywriting, Google AdWords, design ability, customer journey, and knowledge of PPC tools like Google Keyword Planner, Hootsuite, SEMRush, SpyFu, etc. Our PPC certification can impart you all these skills.
PPC is crucial to every business seeking the success of their products and services through digital marketing. Industries like eCommerce, media and entertainment, retail, information technology, and online education use PPC widely. Explore working in any of these sectors with our PPC course.
PPC Specialists, especially those with a PPC certification, are in high demand in various companies like ADP, CDK Global, Netflix, Facebook, and Ebix Travels. With our PPC certification, you can become more employable and try your luck in any of these companies.
Our PPC training is enough to prepare you for a career in this field. However, there are certain books you can read for future reference:
Professionals with relevant experience and PPC certification earn lucrative salaries working as PPC Specialists. Here are the average annual salaries they earn in different countries (source: Payscale):
Ahmedabad is the largest city in Gujarat and India's commercial and industrial hub. The city is home to several notable businesses, and it is well-known for its textile sector. Every year, several people visit the city since it has many outstanding monuments and countless modern buildings. Ahmedabad's gross domestic product (GDP) was $68 billion in 2017.
During Mughal control, the city was known for its textile, gems, and jewelry establishments. These industries have continued to expand, earning the city the nickname "Manchester of India." It is the country's top denim supplier and one of India's largest gem and jewelry exporters. The city houses the Adani Group's corporate headquarters, India's largest trading and export corporation.
Ahmedabad is known for its world-famous cotton textiles, a wide variety of delectable snacks, diamond cutting, and much more. It is located on the banks of the Sabarmati River. There are several places that you can visit in Ahmedabad to blow off steam after work. There are also several museums and educational institutions worth visiting. Places to visit in Ahmedabad include:
101-104, GCP Business Centre, Opp. Memnagar Fire Station Vijay Cross Road Ahmedabad, Gujarat 380014