Advanced Pay Per Click (PPC) Certification Course in Ahmedabad

PPC Course FAQs

• What’s the focus of this course?

  Pay Per Click (PPC) is an effective internet advertising model used to direct traffic to websites. Advertisers pay the publisher or the website owner only when the advertisement is clicked. Simplilearn’s Advanced Pay Per Click course trains professionals in the fields of PPC and Paid Search. In the digital world, a PPC-certified professional is able to display compelling campaigns to target an audience based on expressed interests and demonstrated search history.

• What are the course objectives?

  This Advanced Pay Per Click (PPC) course helps participants to gain expertise in Pay Per Click and Paid Search. After completing this course, participants will:

  • Have knowledge and expertise on various aspects of Pay Per Click advertising.
  • Be familiar with the auction model, ranking algorithms, and post-click activity.
  • Understand the differences between various search engines and how each one can affect a campaign.
  • Be able to assess the market shared by the search engines.
  • Analyze past and future Pay Per Click trends.
  • Define, measure, and compare keywords and choose the best to fit the advertising model.
  • Have a strong awareness of campaign settings, how to structure a campaign, and pricing models.
  • Be proficient in writing your own ads, developing landing pages, and using ad groups.
  • Review the market trends to decipher which PPC campaign works for other marketers.
  • Track clicks and the Return on Investment to determine success for each campaign.
  • Will have knowledge of display advertising
  •  Will gain insights into advanced Content marketing and advanced website conversion rate optimization

   
   
  The program provides access to more than 35 live, instructor-led online classes conducted by an expert training team. You’ll gain access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions and other resources to enable you to master the skills you’ll need to become a complete PPC specialist.
   
   

• Who can become a PPC Specialist?

  PPC skills are ideal for those who seek leadership positions in paid marketing. The following roles are best suited to be PPC specialists:

  • Marketing managers
  • Digital marketing executives
  • Marketing and sales professionals
  • Management, engineering, business, and communication graduates
  • Entrepreneurs and business owners
     

• Why become a PPC Specialist?

  Paid marketing is the most effective way to target digital audiences and accounts for 40+ percent of all digital marketing budgets. PPC specialists are responsible for planning, managing, and executing paid marketing campaigns on various media to achieve business goals such as brand awareness, lead generation, and sales conversion. This role requires a blend of marketing and analytical skills and an in-depth understanding of bidding methods, performance measurement, ad platforms, conversion optimization and search engine marketing to manage campaigns that drive real ROI.
   
  There is impressive year over year growth of paid digital spending and a huge global demand for pay per click specialists. A few supporting facts and figures: 

  • There are 2700+ jobs in the USA and 5300+ jobs in the UK that require PPC skills
  • In India, there are 4000+ jobs on Naukri.com for PPC specialists
     

• What projects are included in this program?

  The projects included in this Advanced Pay Per Click (PPC) Training course in Ahmedabad are:
  Project 1 - Evaluating / Planning The Website
  This project will enable you to:

  1. Identify the key persona types of customers who will be visiting your website
  2. Create full background stories for each of these personas
  3. Identify the path each of these personas will take via your website. Use these paths to identify which of the pages you should create for your website

  Project 2 - Campaign Management
  As a part of this project, you will be:

  1. Setting up your first PPC campaign
  2. Selecting an audience for your campaign
  3. Identifying the keywords you will target
  4. Choosing the appropriate bids for each keyword
  5. Monitoring the campaign and respond appropriately to results 
      

• What skills will you learn?

  At the end of this PPC Certification course, you will be able to:

  • Ensure that your business can be found easily on search engine results
  • Dramatically increase the traffic to your site
  • Enhance your reach to both local and global customers
  • Control your ad budget
  • Measure your ads’ performances 
  • Get leads quickly and improve your lead generation results

• What are the projects and tools included in the course?

  As part of the courseware, you will get to work on 5 projects based on industry use cases. Below are its details: 

  Project 1: Keyword Research Using the Keyword Planner, do initial research on keywords that encompass your target services.

  Project 2: Ad Creation Using the keywords, create ads for your product or service to reach your target.

  Project 3: Audience Targeting and Strategy You need to create an audience to help reach your target market and to keep those who converted by seeing your ads.

  Project 4: Account Organization Understanding the relationship between the layers of your account will help you organize your ads, keywords, and ad groups into effective campaigns that target the right audience.

  Project 5: Create a Marketing Plan Understanding the business goals and objectives to plan the strategy for promoting your products and services.

• What is digital marketing all about?

  Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

• What are the key highlights of the course?

   

  Advanced PPC is an all-inclusive course that provides 35+ hours of high-quality eLearning content. Candidates can evaluate their progress with Simplilearn’s online quiz and get a feel of the real world with our easy to download exercises and workbooks. Also, the practice tests will help them prepare for the exam and get certified.

• Is the training up to date and relevant?

   

  Simplilearn aims at providing the latest and best-quality matter which is contemporary with the current industry standards. Our certified and experienced instructors are subject matter experts who regularly research on the latest trends and inculcate them into our training programs. Each and every change that occurs in the market is immediately considered. Our training content gets regularly upgraded and updated to reflect the current market trends.

   

• How long does the course take to complete?

   

  Candidates can anticipate to spend about 40-50 hours to complete the Advanced PPC course and then take up the Advanced PPC certification exam.

• Which courses will be available for live instructor led online classes?

  The following course is available for live instructor-led online classes:

  Sl.No	Course Name	Monthly no. of online classes available
  1	Advanced Pay Per Click (PPC) Certification Program	2

   

  Candidates will be given access to more than 20 live instructor-led online classes in the span of one year, which also lets you revisit each of the courses as and when required. Candidates will also be given access to our batch session recordings to throughout the completion of the learning path.

   

• How do I enroll in the advanced pay per click program?

   

  Students can enroll in this Master’s Program from our Simplilearn website and make an online payment using one of the following options:

  • PayPal 
  • American Express
  • MasterCard
  • Diner’s Club
  • Visa Credit or Debit Card

  After we receive the payment, you will automatically be sent the payment receipt along with the access information through email.
   

• What do I get with the advanced pay per click course?

  With this advanced PPC course in Ahmedabad, you will be given access to: 

  • Monthly mentoring sessions conducted by our faculty and industry experts
  • The e-learning content for all courses included in the learning path, and
  • The exclusive forums moderated by our faculty and industry experts. 

  On completion of the program requirements, you will receive the Master’s certification.
   

• Where and how can I access the e-learning content?

  After paying the course fee and registering for the course, you will be given 24/7 access to the e-learning content on our Simplilearn website. An automated email confirming the purchase of the course will guide you through the process.
   

• If I am not able to access the pay per click online course, whom do I contact for a solution?

  You can contact Simplilearn by selecting the Live Chat link or contact our Help & Support, or by making use of the form on the right of any page on our website.

• Do you provide a money-back guarantee?

  Yes. Simplilearn provides a seven-day cash-back guarantee for its master's programs. You can submit refund requests through our Help and Support portal, and refer to our Refund Policy

• Is the exam fee included with this course?

   

  No. The exam fee is not included in any of the courses. The candidates will receive the course completion certificate for this course.

• Who are our trainers and how are they selected?

  Simplilearn’s highly qualified instructors are all industry experts with decades of relevant teaching experience. All the instructors have undergone a meticulous selection process including a training demo, technical evaluation, and profile screening before getting certified to train for us. We also make sure that the instructors with a high alumni rating only continue as our faculty.

• What is online classroom training?

  All classes conducted are through live online streaming. The interactive sessions enable you to take part in the discussions during class time and to ask questions.

• What are the system requirements to attend the training sessions?

  Students will need a laptop/AC with a good connection to the Internet and a headset (optional).

• Is this live training or will I watch pre-recorded videos?

   

  If the candidates register for online classroom Flexi Pass, they will be given access to the live coaching conducted online along with the pre-recorded videos. Whereas, if candidates enroll for self-paced e-learning, they will be given access to pre-recorded videos.

   

• Are the training and course material effective in preparing me for the Advanced PPC Certification exam?

   

  Yes, Simplilearn’s course materials and training guarantee success in the Advanced PPC certification exam.

• What is covered under the 24/7 support promise?

  Simplilearn offers 24/7 support via telephone, email, and chat. On-demand assistance will be provided by our dedicated team through our community forum. A lifetime access to our community forum will also be provided even after you complete the course with us.

• Who provides the certification?

   

  Simplilearn will award you the Advanced PPC certification after successfully completing the course.

• What if I miss a session?

   

  Simplilearn provides you the recordings of each class so that, before attending the next session, you can review them as required.

• What is Global Teaching Assistance?

  Simplilearn’s instructors are a committed group of subject matter experts who enable you to get certified in your first attempt. They make sure that the course path is being followed by proactively engaging the students and help enhance your learning experience beginning from class onboarding and project mentoring to job assistance. During business hours, teaching assistance is available.

• What is the OMCP Exam Fee Refund Policy?

  You can refer to the Exam Fee Refund Policy using the link provided:
  https://omcp.org/frequently-asked-questions-about-omcp/

• What next after completing this Advanced PPC Training?

  We recommend that you continue your learning after you become well-versed in PPC and achieve the PPC certificate. For your career growth, you can consider taking a Post Graduate Program in Digital Marketing that will make you an expert in this field.

• Is a PPC certification worth it?

  Achieving certification is a great way to demonstrate your skills in a specific domain and stay ahead of the competition. A PPC certification can help you build a strong foundation in this field and explore the world of digital marketing. Our PPC training is all you need to get started and achieve this valuable certification.