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  • 25+ hours of high-quality e-learning content
  • Online progress quiz
  • Downloadable workbooks and exercises
  • Practice tests
  • Topics on Conversion Tracking, Bidding & Reporting
  • Comprehensive and up-to-date content

Course description

  • What’s the focus of this course?

    Pay Per Click (PPC) is an effective internet advertising model used to direct traffic to websites. Advertisers pay the publisher or the website owner only when the advertisement is clicked. Simplilearn’s Advanced Pay Per Click course trains professionals in the fields of PPC and Paid Search. In the digital world, a PPC-certified professional is able to display compelling campaigns to target an audience based on expressed interests and demonstrated search history.

  • What are the course objectives?

    This Advanced Pay Per Click (PPC) course helps participants to gain expertise in Pay Per Click and Paid Search. After completing this course, participants will:
    • Have knowledge and expertise on various aspects of Pay Per Click advertising.
    • Be familiar with the auction model, ranking algorithms, and post-click activity.
    • Understand the differences between various search engines and how each one can affect a campaign.
    • Be able to assess the market shared by the search engines.
    • Analyze past and future Pay Per Click trends.
    • Define, measure, and compare keywords and choose the best to fit the advertising model.
    • Have strong awareness of campaign settings, how to structure a campaign, and pricing models.
    • Be proficient in writing your own ads, developing landing pages, and using ad groups.
    • Review the market trends to decipher which PPC campaign works for other marketers.
    • Track clicks and the Return on Investment to determine success for each campaign.

  • Who should take this course?

    This course is best suited to professionals who want to learn and specialize in Pay Per Click to boost their digital marketing skills. The certification is most beneficial for:
    • Business Owners
    • Entrepreneurs
    • Marketing Professionals
    • Freelancers
    • Graduates

  • These industry-leading organizations trust our training

Course preview

    • Lesson 1 - Introduction to PPC Advertising 12:57
      • 1.1 Overview
      • 1.2 Introduction 00:16
      • 1.3 What is Pay Per Click? 01:02
      • 1.4 Efficient Advertising: No Wasted Impressions 00:53
      • 1.5 The Three R's of Pay Per Click 00:25
      • 1.6 PPC Account 01:48
      • 1.7 Remove the Guessing Game 03:32
      • 1.8 PPC Gives You Valuable Insight 01:27
      • 1.9 PPC Gives You... 00:35
      • 1.10 Level Playing Field 00:29
      • 1.11 Conclusion 02:30
    • Lesson 2 - Psychology of Search 12:44
      • 2.1 Overview
      • 2.2 Introduction 00:30
      • 2.3 We Don't Use Search to Browse the Web 00:25
      • 2.4 People Think in Concepts 01:11
      • 2.5 Expectation of Results 01:59
      • 2.6 Search Marketing is Not Interruptive 02:32
      • 2.7 Track Conversions 00:46
      • 2.8 Successful SEM 01:56
      • 2.9 Most Common Online Activities 01:25
      • 2.10 Advertising Isn't Advertising When It's Information 02:00
    • Lesson 3 - The Search Opportunity 15:28
      • 3.1 Overview
      • 3.2 Introduction 00:22
      • 3.3 Web Is Essential 03:11
      • 3.4 Even the C-Level Uses the Web 01:00
      • 3.5 C-Level Trusts Internet Above Work Contacts 01:39
      • 3.6 Online Activities By Time 02:39
      • 3.7 World Wide Advertising Revenue 00:52
      • 3.8 User Attention Does Not Equal Advertising Spend 00:47
      • 3.9 Consumers Are Now In Control 01:44
      • 3.10 SEM Spend Projections 02:08
      • 3.11 Moment of Decision 01:06
    • Lesson 4 - The Buying Cycle 17:52
      • 4.1 Overview
      • 4.2 Introduction 00:18
      • 4.3 The Buying Cycle 02:41
      • 4.4 Search Buying Cycle 02:41
      • 4.5 Buying a New Book 03:10
      • 4.6 Buying B2B Software 03:07
      • 4.7 Ad Copy Writing 02:43
      • 4.8 Landing Pages 00:50
      • 4.9 Why is This So Important? 02:22
    • Lesson 5 - Quick Note on User Interfaces 02:06
      • 5.1 Overview
      • 5.2 Introduction 00:24
      • 5.3 The UI Changes Often 01:42
    • Lesson 1 - Introducing Keywords, Part 1: Keyword Basics & Keyword Organization 22:35
      • 1.1 Overview
      • 1.2 Introduction 00:26
      • 1.3 Reminders 01:20
      • 1.4 Search Query Intent 01:49
      • 1.5 Search Sessions 01:18
      • 1.6 Types of Keywords 01:39
      • 1.7 Keyword Considerations 00:51
      • 1.8 Do You Know Your Keywords? 01:56
      • 1.9 Search Query Frequency & Length 00:44
      • 1.10 Search Volume 01:29
      • 1.11 Account Hierarchy 01:48
      • 1.12 Defining Ad Groups 01:44
      • 1.13 The "Two Word" Rule 02:56
      • 1.14 Organizing Ad Groups 02:25
      • 1.15 Post Launch Organization 02:10
    • Lesson 2 - Introducing Keywords, Part 2: The Long Tail & Keyword Discovery 16:20
      • 2.1 Overview
      • 2.2 Introduction 00:31
      • 2.3 The Long Tail 01:16
      • 2.4 Why Consider Long Tail? 02:34
      • 2.5 Long Tail & Ecommerce 02:01
      • 2.6 Long Tail Doesn't Always Work 01:50
      • 2.7 Expand Keywords Appropriately 03:30
      • 2.8 Example: Maternity Shirts 00:58
      • 2.9 Finding Keywords 00:56
      • 2.10 Recap 02:44
    • Lesson 3 - Understanding Match Types 21:18
      • 3.1 Overview
      • 3.2 Introduction 00:15
      • 3.3 Reminders 00:32
      • 3.4 Exact Match 01:36
      • 3.5 Phrase Match 01:41
      • 3.6 Broad Match 01:52
      • 3.7 Modified Broad Match 02:19
      • 3.8 Modified Broad Example: Cake 02:08
      • 3.9 Modified Broad Example: Shoes 02:06
      • 3.10 Match Type Organization 01:24
      • 3.11 Which Match Types to Use? 03:10
      • 3.12 Recap 04:15
    • Lesson 4 - Managing Search Queries & Negative Keywords 33:17
      • 4.1 Overview
      • 4.2 Introduction 00:21
      • 4.3 Negative Keyword Overview 00:45
      • 4.4 Negative Keyword Match Types 03:37
      • 4.5 Negative Keyword and Account Structure 00:55
      • 4.6 Campaign Level Negatives 04:38
      • 4.7 Before Adding Negatives 01:41
      • 4.8 Ad Group Level Negatives 02:09
      • 4.9 Pivot Tables 02:12
      • 4.10 Cost Data 01:36
      • 4.11 Match Type Organization 03:58
      • 4.12 Examining Query Data 01:56
      • 4.13 Aggregate Match Type Data 01:26
      • 4.14 Search Query Flow Chart 01:54
      • 4.15 Other Notes on Negative Keywords 02:32
      • 4.16 Recap 03:37
    • Lesson 5 - How to Add Keywords 16:40
      • 5.1 Overview
      • 5.2 Introduction 00:25
      • 5.3 Bing Ads: Adding Keywords 03:27
      • 5.4 Google AdWords: Adding Keywords 01:15
      • 5.5 Bing Ads: Campaign Planner 01:27
      • 5.6 Google AdWords: Keyword Planner 00:59
      • 5.7 Page Spidering Option 02:52
      • 5.8 Forecasting 02:59
      • 5.9 Desktop Editors 01:33
      • 5.10 Recap 01:43
    • Lessons
      • Quiz
    • Lesson 1 - Creating Compelling Ad Copy, Part 1: Connecting Search Queries to Websites 32:13
      • 1.1 Overview
      • 1.2 Introduction 00:25
      • 1.3 From Ad Copy to Websites 00:34
      • 1.4 Searching for Answers 01:24
      • 1.5 Unique Selling Proposition 01:01
      • 1.6 Features Vs Benefits 02:22
      • 1.7 The Buying Cycle 00:50
      • 1.8 Instruct What to Do Next 01:59
      • 1.9 Examine Search Results 05:30
      • 1.10 Calls to Action Are Important! 02:59
      • 1.11 Anatomy of Ad Copy 00:28
      • 1.12 Headline 00:29
      • 1.13 Description Line 1 01:30
      • 1.14 Description Line 2 00:47
      • 1.15 Display URL 02:46
      • 1.16 Mobile Preference 02:22
      • 1.17 A Place to Start 02:21
      • 1.18 Ad Copy 02:33
      • 1.19 Recap 01:53
    • Lesson 2 - Creating Compelling Ad Copy, Part 2: Trademarks and Dynamic Insertion 20:00
      • 2.1 Overview
      • 2.2 Introduction 00:06
      • 2.3 Trademarks 01:46
      • 2.4 Are You Infringing? 03:28
      • 2.5 Submitting Trademarked Ads 01:58
      • 2.6 Keyword Level Destination URLs 00:51
      • 2.7 Microsoft adCenter & Facebook 01:22
      • 2.8 Dynamic Keyword Insertion 01:42
      • 2.9 How DKI Works 02:54
      • 2.10 Formatting Determines the Case 02:30
      • 2.11 Ad Preview 00:32
      • 2.12 DKI Will Not Magically Fix Everything 00:31
      • 2.13 Where Should You Send Traffic? 02:20
    • Lesson 3 - Ad Extensions 21:35
      • 3.1 Overview
      • 3.2 Introduction 00:33
      • 3.3 Ad Extension Overview 00:17
      • 3.4 Location Extension 03:28
      • 3.5 Call Extension 05:10
      • 3.6 Social Extension 02:04
      • 3.7 Sitelinks 04:39
      • 3.8 App Extension 00:33
      • 3.9 Review Extension 01:21
      • 3.10 Ad Rank & Extensions 01:41
      • 3.11 Recap 01:49
    • Lesson 4 - Landing Pages: Where to Send Your PPC Traffic 27:05
      • 4.1 Overview
      • 4.2 Introduction 00:31
      • 4.3 Destination URLs 01:14
      • 4.4 Google Analytics 00:30
      • 4.5 What Visitors Think 04:56
      • 4.6 Conventional Wisdom 02:19
      • 4.7 Product Pages 00:42
      • 4.8 Segmenting Users Until Action Occurs 01:03
      • 4.9 Industry Does Not Matter 00:50
      • 4.10 Segmentation Pages 01:04
      • 4.11 You Should Not Search Again 00:52
      • 4.12 Creating Dedicated PPC Landing Pages 00:35
      • 4.13 Basic PPC Landing Page 01:14
      • 4.14 Segmentation Pages 02:07
      • 4.15 Reinforce Discount Codes 01:52
      • 4.16 Reinforce Message 02:27
      • 4.17 Not Perfection: Clear Information 02:28
      • 4.18 Recognize the Buying Cycle Length 01:06
      • 4.19 Conclusion 01:15
    • Lesson 5 - Ad Copy Testing 45:51
      • 5.1 Overview
      • 5.2 Introduction 00:22
      • 5.3 Overview of Testing 01:17
      • 5.4 Most Common Split Tests 01:49
      • 5.5 How Long Do You Want to Test For? 01:15
      • 5.6 How Much Traffic and Conversion? 01:13
      • 5.7 Meet All 3 Requirements 00:53
      • 5.8 Low Volume Accounts 01:19
      • 5.9 Split Testing & Ad Optimization 01:16
      • 5.10 Ad Copy Testing 02:05
      • 5.11 Test Pricing 04:18
      • 5.12 Discounts Chart 01:46
      • 5.13 Calls to Action 04:21
      • 5.14 Questions 02:35
      • 5.15 Testimonials 01:16
      • 5.16 Negative Information 01:33
      • 5.17 Dynamic Keyword Insertion 00:25
      • 5.18 Rich Media Ad Testing 03:09
      • 5.19 Everything Done Correctly 01:25
      • 5.20 Testing 01:03
      • 5.21 Commercial vs. Non-Commercial 02:43
      • 5.22 Testing Test Ads 00:56
      • 5.23 Split Testing Ad Copy - Measuring Results 03:37
      • 5.24 Use Analytics for Engagement Metrics 03:13
      • 5.25 Recap 02:02
    • Lessons
      • Quiz
    • Lesson 1 - Account Settings and UI Walkthrough 29:31
      • 1.1 Overview
      • 1.2 Introduction 00:32
      • 1.3 2 Types of Accounts 01:51
      • 1.4 Access Levels 00:45
      • 1.5 Single and Multiple Accounts 01:16
      • 1.6 Campaign 01:47
      • 1.7 General Campaign Settings 04:18
      • 1.8 Scheduling Settings 03:34
      • 1.9 All Online Campaigns 03:59
      • 1.10 Placement Data 01:48
      • 1.11 Customize 02:15
      • 1.12 What You Want Your Account to Accomplish 01:31
      • 1.13 Monitor Your Conversions 01:37
      • 1.14 More Options 02:25
      • 1.15 Microsoft adCenter 00:42
      • 1.16 Conclusion 01:11
    • Lesson 2 - Campaign Settings, Part 1: Location and Language Targeting 36:09
      • 2.1 Overview
      • 2.2 Introduction 00:32
      • 2.3 Location Targeting: The Technology 03:02
      • 2.4 Location Targeting: The Implementation 03:16
      • 2.5 Location Targeting Options: Advanced and Country 04:12
      • 2.6 Location Targeting Options: Radius, Extension, Bulk Additions, and Excluding 04:06
      • 2.7 Reaching Most People in Geography 04:09
      • 2.8 Writing Local Ads 02:18
      • 2.9 Location Targeting: Advanced Configuration 03:21
      • 2.10 Geographic Targeting: Think Locally 02:23
      • 2.11 Case Study: Cultural Differences Impact on CTR 02:50
      • 2.12 AdWords Geographic Report 02:51
      • 2.13 Google Trends 01:26
      • 2.14 Conclusion 01:43
    • Lesson 3 - Campaign Settings, Part 2: Types, Budget, & Reach 21:12
      • 3.1 Overview
      • 3.2 Introduction 00:21
      • 3.3 Campaign Types 02:59
      • 3.4 Device Targeting 00:40
      • 3.5 Manual CPC Bidding 00:52
      • 3.6 Budget Optimizer & Enhanced Bidding 01:38
      • 3.7 CPA Bidding & CPM 01:51
      • 3.8 Daily Budget & Shared Budget 01:28
      • 3.9 Delivery Method 01:21
      • 3.10 Ad Scheduling 02:27
      • 3.11 Ad Delivery 01:51
      • 3.12 Ad Rotation Settings 02:40
      • 3.13 Recap 03:04
    • Lessons
      • Quiz
    • Lesson 1 - Setting and Measuring Goals 20:13
      • 1.1 Overview
      • 1.2 Introduction 00:18
      • 1.3 Setting Marketing Goals 01:28
      • 1.4 Set Your Goals 02:39
      • 1.5 Measuring Goals 01:49
      • 1.6 Important Numbers 01:35
      • 1.7 Tracking Goals 03:25
      • 1.8 adCenter Conversion Tracking 01:13
      • 1.9 Thank You Page Codes 02:50
      • 1.10 Tracking Other Paid Search Sites 03:53
      • 1.11 Conclusion 01:03
    • Lesson 2 - ROAS, Conversion, & Setting Initial Bids 30:58
      • 2.1 Overview
      • 2.2 Introduction 00:26
      • 2.3 Examining the Metrics 03:35
      • 2.4 Calculating Profit and ROAS 03:35
      • 2.5 What Makes a Conversion? 01:25
      • 2.6 Simple Email Capture 00:57
      • 2.7 Simple/Complex Whitepaper Download 01:31
      • 2.8 Lead Generation 01:11
      • 2.9 Expensive/Low Cost Ecommence 01:07
      • 2.10 Local Service Companies 01:36
      • 2.11 Estimating Initial Conversion Rates 00:34
      • 2.12 Affiliates 01:49
      • 2.13 Ad Group & Keyword Bids 01:11
      • 2.14 Calculating Initial Bids by ROAS 02:26
      • 2.15 Revenue Per Click 00:54
      • 2.16 Calculating Initial Bids by Revenue Per Click 02:30
      • 2.17 Adwords Keyword Tool 02:11
      • 2.18 AdWords Traffic Estimator 01:10
      • 2.19 Recap 02:45
      • 2.20 Thank You 00:05
    • Lesson 3 - Effective Bid Strategies, Part 1: Bidding Options 21:05
      • 3.1 Overview
      • 3.2 Introduction 00:17
      • 3.3 Bidding Options 00:40
      • 3.4 Max CPC Bidding 01:01
      • 3.5 Budget Optimizer 01:36
      • 3.6 What Is Your Keyword's Value? 01:14
      • 3.7 PPC Account Structure 01:51
      • 3.8 Set Interaction Goals Analytics 02:27
      • 3.9 Enhanced CPC Bidding 04:02
      • 3.10 CPA Bidding 03:10
      • 3.11 Flexible Bidding 03:25
      • 3.12 Bidding Comparison Chart 01:22
    • Lesson 4 - Effective Bid Strategies, Part 2: Setting Bids 22:18
      • 4.1 Overview
      • 4.2 Introduction 00:06
      • 4.3 Bid Modifiers 04:10
      • 4.4 Location Bid Modifiers 03:02
      • 4.5 Ad Scheduling Bid Modifiers 02:06
      • 4.6 Ad Scheduling: Advanced 02:52
      • 4.7 Ad Scheduling: B2B Case 03:54
      • 4.8 Device Bid Modifiers 03:10
      • 4.9 Bidding Recap 02:54
      • 4.10 Thank You 00:04
    • Lesson 5 - How to Extract Valuable Data 16:51
      • 5.1 Overview
      • 5.2 Introduction 00:36
      • 5.3 Online Campaigns 02:27
      • 5.4 Filters and Segments 02:58
      • 5.5 Ad Groups Data 03:47
      • 5.6 Dimensions Data 01:49
      • 5.7 Geographic Data 01:06
      • 5.8 Display Data 01:34
      • 5.9 Recap 02:24
      • 5.10 Thank You 00:10
    • Lessons
      • Quiz
    • Lesson 1 - PPC: Introduction to Display Advertising 28:40
      • 1.1 Overview
      • 1.2 Introduction 00:22
      • 1.3 Search Vs. Display 03:53
      • 1.4 Smart Pricing 02:31
      • 1.5 Campaign Settings and Bidding 01:29
      • 1.6 Keywords for Display Targeting 04:10
      • 1.7 Topic Targeting 01:34
      • 1.8 Interest Targeting 01:44
      • 1.9 Remarketing 02:54
      • 1.10 Automatic Placements 01:08
      • 1.11 Managed Placements 02:37
      • 1.12 Buying Cycle Based upon Targeting Types 02:12
      • 1.13 Flexible Targeting 00:59
      • 1.14 Recap 03:02
      • 1.15 Thank you 00:05
    • Lesson 2 - Advanced Display Targeting, Part 1: Advanced Targeting Options 20:16
      • 2.1 Overview
      • 2.2 Introduction 00:24
      • 2.3 Basic Targeting 01:10
      • 2.4 Flexible Reach 03:44
      • 2.5 Good Combinations 06:46
      • 2.6 Excluding Inventory 08:12
    • Lesson 3 - Advanced Display Targeting, Part 2: Taking Action 21:26
      • 3.1 Overview
      • 3.2 Introduction 00:23
      • 3.3 Display Campaign Structure 02:51
      • 3.4 A Simple Workflow 00:45
      • 3.5 Using Google Analytics 02:27
      • 3.6 Display Campaign Optimizer 03:29
      • 3.7 Cost per Impression Bid Method 03:17
      • 3.8 Getting Started 05:10
      • 3.9 Every Campaign Setting Applies 01:38
      • 3.10 Recap 01:26
    • Lesson 4 - Image and Video Ads 19:22
      • 4.1 Overview
      • 4.2 Introduction 00:30
      • 4.3 Rich Media Ads 01:30
      • 4.4 Image Ads 04:01
      • 4.5 Creating Image Ads 05:13
      • 4.6 Video Ads 03:17
      • 4.7 Opening Images 01:52
      • 4.8 Play Rates and Bidding 01:28
      • 4.9 Recap 01:31
    • Lesson 5 - Remarketing 34:03
      • 5.1 Overview
      • 5.2 Introduction 00:24
      • 5.3 Overview of Remarketing 01:09
      • 5.4 Using Google Analytics for Remarketing 02:37
      • 5.5 Using AdWords Script for Remarketing 03:37
      • 5.6 Determining Lists 01:20
      • 5.7 List Segmentation 06:29
      • 5.8 Ecommerce Example 04:55
      • 5.9 Creating Audiences in AdWords 01:37
      • 5.10 The Ads & Landing Pages 03:46
      • 5.11 Frequency Cap 01:08
      • 5.12 Case Study for Segmentation 04:17
      • 5.13 Recap 02:39
      • 5.14 Thank You 00:05
    • Lessons
      • Quiz
    • Lesson 1 - Ad Group Organization 36:54
      • 1.1 Overview
      • 1.2 Introduction 00:18
      • 1.3 Ad Group Organization Intro 01:22
      • 1.4 Initial Keyword Research 02:02
      • 1.5 Does Keyword Fit Both? 00:50
      • 1.6 Ad Group Organization 01:07
      • 1.7 Organization for Large Accounts 01:13
      • 1.8 Include Your Brands 01:21
      • 1.9 List Your Modifiers 01:08
      • 1.10 Mix Keywords 00:54
      • 1.11 Result: Lots of Keywords 02:57
      • 1.12 Scaling Ad Copy 02:57
      • 1.13 There are Tools 01:29
      • 1.14 Large Accounts Landing Pages 03:00
      • 1.15 Mobile Keyword Organization 02:20
      • 1.16 Using Negatives for Organization 02:54
      • 1.17 Organizing by Match Type 02:48
      • 1.18 Restricting Match Types by Ad Group 03:31
      • 1.19 Restricting Match Types by Campaigns 02:13
      • 1.20 Recap 02:25
      • 1.21 Thank You 00:05
    • Lesson 2 - Campaign Organization 29:54
      • 2.1 Overview
      • 2.2 Introduction 00:24
      • 2.3 What Creates a Conversion 02:34
      • 2.4 Goals and Budget 03:53
      • 2.5 Getting Started with Campaigns 01:28
      • 2.6 Geographic Campaigns 03:44
      • 2.7 CPC vs. CPA Bidding 02:19
      • 2.8 Mobile Campaigns 01:18
      • 2.9 Mobile Bidding 02:14
      • 2.10 Growing Campaign Complexity 01:05
      • 2.11 Ad Scheduling 02:10
      • 2.12 Organizing Around Budgets 01:40
      • 2.13 Complex Organization 01:38
      • 2.14 Think Through Complex Goals 02:45
      • 2.15 Insights Drive Organization 00:51
      • 2.16 Recap 01:44
      • 2.17 Thank You 00:07
    • Lesson 3 - Working with Multiple Accounts 12:17
      • 3.1 Overview
      • 3.2 Introduction 00:24
      • 3.3 My Client Center 02:21
      • 3.4 MCC Access Levels 02:30
      • 3.5 Manager Defined Spend 01:29
      • 3.6 Adwords: Adwords Editor 01:16
      • 3.7 AdWords: Bulk Editing 01:09
      • 3.8 AdWords API 00:57
      • 3.9 Recap 02:06
      • 3.10 Thank You 00:05
    • Lessons
      • Quiz
    • Lesson 1 - Introduction to Quality Score 29:59
      • 1.1 Overview
      • 1.2 Introduction 00:25
      • 1.3 Quality Score Overview 01:13
      • 1.4 Ad Rank Background 01:17
      • 1.5 Ad Rank Formula 02:58
      • 1.6 Ad Rank Illustrated 05:09
      • 1.7 Quality Score & Financials 01:47
      • 1.8 Viewing Quality Score Data 00:39
      • 1.9 Quality Score Factors 04:56
      • 1.10 Landing Page Spiderability 04:26
      • 1.11 Landing Page Relevance 01:04
      • 1.12 Landing Page Transparency 01:39
      • 1.13 Landing Page Navigation 01:15
      • 1.14 Landing Page Load Time 01:23
      • 1.15 Recap 01:48
    • Lesson 2 - Working with Quality Score: Part 1 19:33
      • 2.1 Overview
      • 2.2 Introduction 00:25
      • 2.3 Quality Score Ranges 05:20
      • 2.4 Diagnosing Where to Start 03:42
      • 2.5 Increasing Quality Scores 01:49
      • 2.6 Testing Ideas: Ad Type and Serve Rate 03:56
      • 2.7 Testing Ideas: Device Type and Relevance 04:16
      • 2.8 Thank You 00:05
    • Lesson 3 - Working with Quality Score: Part 2 24:57
      • 3.1 Overview
      • 3.2 Introduction 00:08
      • 3.3 Landing Page Issues 04:22
      • 3.4 Ignore QS: Minimum Impressions 01:57
      • 3.5 Ignore QS: Word Variations 01:58
      • 3.6 Ignore QS: Industry 02:31
      • 3.7 Outliers in Quality Score 01:55
      • 3.8 Bing Quality Score 02:44
      • 3.9 Balancing Quality Score with Revenue 03:40
      • 3.10 Where Should You Focus? 03:02
      • 3.11 Recap 02:40
    • Lesson 4 - Pivot Tables and Quality Score 13:07
      • 4.1 Overview
      • 4.2 Introduction 00:27
      • 4.3 Creating Pivot Tables 08:09
      • 4.4 Managing Your Low Quality Scores 02:12
      • 4.5 See How You're Doing Overall 02:19
    • Lessons
      • Quiz
    • Lesson 1 - Creating, Launching, and Managing a PPC Account, Part 1 23:24
      • 1.1 Overview
      • 1.2 Introduction 00:19
      • 1.3 Planning the Account 02:11
      • 1.4 Researching for the Account 01:48
      • 1.5 Determine the Basics of the Account 02:11
      • 1.6 Creating the Account 02:47
      • 1.7 Finishing Keyword Research 03:08
      • 1.8 The Double Check Before Launch 01:57
      • 1.9 Launching the Account 02:25
      • 1.10 Optimizing the Account 02:44
      • 1.11 Examine Ad & Landing Page Tests 01:50
      • 1.12 Bid Modifiers 01:55
      • 1.13 Thank You 00:09
    • Lesson 2 - Creating, Launching, and Managing a PPC Account, Part 2 26:58
      • 2.1 Overview
      • 2.2 Introduction 00:13
      • 2.3 Analyzing Types of Ad Groups 03:17
      • 2.4 Adjusting AdWords Bids 02:28
      • 2.5 Ad Group Labels 01:30
      • 2.6 Determining Ad Labels 01:41
      • 2.7 Conversion Funnels 02:07
      • 2.8 Long Sales Cycle Conversion Funnels 03:37
      • 2.9 Project Management 04:02
      • 2.10 Project Management: Fitting in Non-Essential Goals 02:27
      • 2.11 Choosing Project Managment Software 03:31
      • 2.12 Recap 02:00
      • 2.13 Thank You 00:05
    • Lesson 3 - Strategy Documentation & Implementation 22:21
      • 3.1 Overview
      • 3.2 Introduction 00:23
      • 3.3 Strategy Documentation 02:56
      • 3.4 Interview: Business and Marketing Overview 02:22
      • 3.5 Interview: Buying Cycle 01:05
      • 3.6 Interview: Marketing Details 02:01
      • 3.7 Interview: Budget Planning 02:05
      • 3.8 Interview: Website & Graphics 01:26
      • 3.9 Interview: Reporting 01:27
      • 3.10 Marketing Plan: Brief & Initial Build 03:09
      • 3.11 Marketing Plan: Launch Monitoring 01:51
      • 3.12 Launching & Monitoring the Account 01:02
      • 3.13 Recap 02:34
    • Lesson 1 - Landing Page Testing 31:18
      • 1.1 Overview
      • 1.2 Introduction 00:19
      • 1.3 Where to Send Traffic 01:34
      • 1.4 Informational Queries 01:38
      • 1.5 Local Business Queries 01:04
      • 1.6 Narrow Theme Sites 01:42
      • 1.7 Ambiguous Queries 01:16
      • 1.8 Product Queries 02:31
      • 1.9 Brand Searches 00:52
      • 1.10 Thank You Pages 00:58
      • 1.11 Test Homepages 00:54
      • 1.12 Testing Category & Conversion Pages 00:45
      • 1.13 Segmentation Pages 04:40
      • 1.14 Video Testing 05:27
      • 1.15 Two Ways to Test Pages 04:09
      • 1.16 Don't Design by Committee 01:25
      • 1.17 Recap 02:04
    • Lesson 2 - Advanced Testing Techniques 25:07
      • 2.1 Overview
      • 2.2 Introduction 00:22
      • 2.3 Controlling Risk 01:16
      • 2.4 AdWords Campaign Experiments 13:41
      • 2.5 What Makes a Conversion? 01:01
      • 2.6 Landing Page Testing 02:40
      • 2.7 Low Volume Ad Copy Writing 01:28
      • 2.8 Combine and Analyze Data in Pivot Tables 02:06
      • 2.9 Recap 02:33
    • Lesson 3 - Building the Perfect Landing Page 41:58
      • 3.1 Overview
      • 3.2 Introduction 03:06
      • 3.3 How To Get There 01:38
      • 3.4 Have A Structured Approach 02:52
      • 3.5 Identify Your Conversion Problem 02:54
      • 3.6 Don't Slice and Dice 03:01
      • 3.7 Testing Is About Motivating 03:12
      • 3.8 3 Types of Landing Pages 04:40
      • 3.9 Case Studies 03:06
      • 3.10 The 5 Dimensions 01:09
      • 3.11 Case Studies 06:18
      • 3.12 What Are The Variables? 00:45
      • 3.13 Buttons 04:29
      • 3.14 Forms 01:08
      • 3.15 Hyperlinks 01:25
      • 3.16 The Purple Elephant 02:09
      • 3.17 Thank You 00:06
    • Lesson 1 - Save Time with AdWords Editor and Excel 30:33
      • 1.1 Overview
      • 1.2 Introduction 00:28
      • 1.3 Intro to AdWords Editor 01:42
      • 1.4 AdWords Accounts 03:09
      • 1.5 Leaving Comments in the Editor 00:42
      • 1.6 Making Mass Changes to Bids 04:42
      • 1.7 Creating Ad Copy 04:29
      • 1.8 Apply the Templates 06:25
      • 1.9 Checking for Max Number of Characters 03:48
      • 1.10 Uploading From the Editor 01:21
      • 1.11 Exporting Accounts 00:50
      • 1.12 Conclusion 02:57
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Exam & certification

  • How do I become certified in Advanced PPC course?

    When you have completed the training, you will become certified when you pass the PPC examination.

  • What are the prerequisites for the certification?

    Although not required, ideally, participants will first complete our Pay Per Click - PPC Foundations course.

Reviews

I learned about some traffic tips. Now it's time for me to apply these methods. Thanks Simplilearn for coming up with this awesome course.

Really Amazing tricks that you must have. Highly recommended.

FAQs

  • What is digital marketing all about?

    Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What are the key highlights of the course?

    This course is all-inclusive, providing more than 25 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

  • Is the training up to date and relevant?

    Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

  • How long does the course take to complete?

    You should expect to spend about 25 – 30 hours to complete the course and take the certification exam.

  • What are the prerequisites for this course?

    Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.

  • Do I have to order any course material?

    This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.

  • Who are the instructors?

    Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.
    • Google’s very own Digital Marketing Evangelist, Avinash Kaushik, is a master in Web Analytics. He trains participants to collect, organize, analyze web traffic data, and improve site performance.
    • Jennifer Cario, Social Media authority, provides an insight on building real customer relationships using techniques and strategies ideal for social media.
    • Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
    • Training with New York Times bestselling author Bryan Eisenberg is an awesome experience, as he guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website.
    • Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.
    • Jeff Hasen, CMO at Mobivity, gives participants a thorough understanding of mobile marketing.

  • Who are your clientele for this course?

    The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

  • How is the job market for digital marketing professionals?

    The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : Monster.com). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities.

    Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • How does the online eLearning training work?

    Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.

  • How do I enroll in this program?

    You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.
    • Visa Credit or Debit card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • Will the access period be extended?

    Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.

  • I have trouble accessing the online course whom should I contact?

    If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

  • I’d like to learn more about this training program. Who should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

Contact Us

+1-844-532-7688

(Toll Free)

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  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
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