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  • 25+ hours of high-quality e-learning content
  • Online progress quiz
  • Downloadable workbooks and exercises
  • Practice tests
  • Topics on Conversion Tracking, Bidding & Reporting
  • Comprehensive and up-to-date content

Course description

  • What’s the focus of this course?

    Pay Per Click (PPC) is an effective internet advertising model used to direct traffic to websites. Advertisers pay the publisher or the website owner only when the advertisement is clicked. Simplilearn’s Advanced Pay Per Click course trains professionals in the fields of PPC and Paid Search. In the digital world, a PPC-certified professional is able to display compelling campaigns to target an audience based on expressed interests and demonstrated search history.

  • What are the course objectives?

    This Advanced Pay Per Click (PPC) course helps participants to gain expertise in Pay Per Click and Paid Search. After completing this course, participants will:
    • Have knowledge and expertise on various aspects of Pay Per Click advertising.
    • Be familiar with the auction model, ranking algorithms, and post-click activity.
    • Understand the differences between various search engines and how each one can affect a campaign.
    • Be able to assess the market shared by the search engines.
    • Analyze past and future Pay Per Click trends.
    • Define, measure, and compare keywords and choose the best to fit the advertising model.
    • Have strong awareness of campaign settings, how to structure a campaign, and pricing models.
    • Be proficient in writing your own ads, developing landing pages, and using ad groups.
    • Review the market trends to decipher which PPC campaign works for other marketers.
    • Track clicks and the Return on Investment to determine success for each campaign.

  • Who should take this course?

    This course is best suited to professionals who want to learn and specialize in Pay Per Click to boost their digital marketing skills. The certification is most beneficial for:
    • Business Owners
    • Entrepreneurs
    • Marketing Professionals
    • Freelancers
    • Graduates

  • These industry-leading organizations trust our training

Course preview

    • Lesson 1 - Introduction to PPC Advertising 12:57
      • 1.1 Overview
      • 1.2 Introduction00:16
      • 1.3 What is Pay Per Click?01:02
      • 1.4 Efficient Advertising: No Wasted Impressions00:53
      • 1.5 The Three R's of Pay Per Click00:25
      • 1.6 PPC Account01:48
      • 1.7 Remove the Guessing Game03:32
      • 1.8 PPC Gives You Valuable Insight01:27
      • 1.9 PPC Gives You...00:35
      • 1.10 Level Playing Field00:29
      • 1.11 Conclusion02:30
    • Lesson 2 - Psychology of Search 12:44
      • 2.1 Overview
      • 2.2 Introduction00:30
      • 2.3 We Don't Use Search to Browse the Web00:25
      • 2.4 People Think in Concepts01:11
      • 2.5 Expectation of Results01:59
      • 2.6 Search Marketing is Not Interruptive02:32
      • 2.7 Track Conversions00:46
      • 2.8 Successful SEM01:56
      • 2.9 Most Common Online Activities01:25
      • 2.10 Advertising Isn't Advertising When It's Information02:00
    • Lesson 3 - The Search Opportunity 15:28
      • 3.1 Overview
      • 3.2 Introduction00:22
      • 3.3 Web Is Essential03:11
      • 3.4 Even the C-Level Uses the Web01:00
      • 3.5 C-Level Trusts Internet Above Work Contacts01:39
      • 3.6 Online Activities By Time02:39
      • 3.7 World Wide Advertising Revenue00:52
      • 3.8 User Attention Does Not Equal Advertising Spend00:47
      • 3.9 Consumers Are Now In Control01:44
      • 3.10 SEM Spend Projections02:08
      • 3.11 Moment of Decision01:06
    • Lesson 4 - The Buying Cycle 17:52
      • 4.1 Overview
      • 4.2 Introduction00:18
      • 4.3 The Buying Cycle02:41
      • 4.4 Search Buying Cycle02:41
      • 4.5 Buying a New Book03:10
      • 4.6 Buying B2B Software03:07
      • 4.7 Ad Copy Writing02:43
      • 4.8 Landing Pages00:50
      • 4.9 Why is This So Important?02:22
    • Lesson 5 - Quick Note on User Interfaces 02:06
      • 5.1 Overview
      • 5.2 Introduction00:24
      • 5.3 The UI Changes Often01:42
    • Lesson 1 - Introducing Keywords, Part 1: Keyword Basics & Keyword Organization 22:35
      • 1.1 Overview
      • 1.2 Introduction00:26
      • 1.3 Reminders01:20
      • 1.4 Search Query Intent01:49
      • 1.5 Search Sessions01:18
      • 1.6 Types of Keywords01:39
      • 1.7 Keyword Considerations00:51
      • 1.8 Do You Know Your Keywords?01:56
      • 1.9 Search Query Frequency & Length00:44
      • 1.10 Search Volume01:29
      • 1.11 Account Hierarchy01:48
      • 1.12 Defining Ad Groups01:44
      • 1.13 The "Two Word" Rule02:56
      • 1.14 Organizing Ad Groups02:25
      • 1.15 Post Launch Organization02:10
    • Lesson 2 - Introducing Keywords, Part 2: The Long Tail & Keyword Discovery 16:20
      • 2.1 Overview
      • 2.2 Introduction00:31
      • 2.3 The Long Tail01:16
      • 2.4 Why Consider Long Tail?02:34
      • 2.5 Long Tail & Ecommerce02:01
      • 2.6 Long Tail Doesn't Always Work01:50
      • 2.7 Expand Keywords Appropriately03:30
      • 2.8 Example: Maternity Shirts00:58
      • 2.9 Finding Keywords00:56
      • 2.10 Recap02:44
    • Lesson 3 - Understanding Match Types 21:18
      • 3.1 Overview
      • 3.2 Introduction00:15
      • 3.3 Reminders00:32
      • 3.4 Exact Match01:36
      • 3.5 Phrase Match01:41
      • 3.6 Broad Match01:52
      • 3.7 Modified Broad Match02:19
      • 3.8 Modified Broad Example: Cake02:08
      • 3.9 Modified Broad Example: Shoes02:06
      • 3.10 Match Type Organization01:24
      • 3.11 Which Match Types to Use?03:10
      • 3.12 Recap04:15
    • Lesson 4 - Managing Search Queries & Negative Keywords 33:17
      • 4.1 Overview
      • 4.2 Introduction00:21
      • 4.3 Negative Keyword Overview00:45
      • 4.4 Negative Keyword Match Types03:37
      • 4.5 Negative Keyword and Account Structure00:55
      • 4.6 Campaign Level Negatives04:38
      • 4.7 Before Adding Negatives01:41
      • 4.8 Ad Group Level Negatives02:09
      • 4.9 Pivot Tables02:12
      • 4.10 Cost Data01:36
      • 4.11 Match Type Organization03:58
      • 4.12 Examining Query Data01:56
      • 4.13 Aggregate Match Type Data01:26
      • 4.14 Search Query Flow Chart01:54
      • 4.15 Other Notes on Negative Keywords02:32
      • 4.16 Recap03:37
    • Lesson 5 - How to Add Keywords 16:40
      • 5.1 Overview
      • 5.2 Introduction00:25
      • 5.3 Bing Ads: Adding Keywords03:27
      • 5.4 Google AdWords: Adding Keywords01:15
      • 5.5 Bing Ads: Campaign Planner01:27
      • 5.6 Google AdWords: Keyword Planner00:59
      • 5.7 Page Spidering Option02:52
      • 5.8 Forecasting02:59
      • 5.9 Desktop Editors01:33
      • 5.10 Recap01:43
    • Lessons
      • Quiz
    • Lesson 1 - Creating Compelling Ad Copy, Part 1: Connecting Search Queries to Websites 32:13
      • 1.1 Overview
      • 1.2 Introduction00:25
      • 1.3 From Ad Copy to Websites00:34
      • 1.4 Searching for Answers01:24
      • 1.5 Unique Selling Proposition01:01
      • 1.6 Features Vs Benefits02:22
      • 1.7 The Buying Cycle00:50
      • 1.8 Instruct What to Do Next01:59
      • 1.9 Examine Search Results05:30
      • 1.10 Calls to Action Are Important!02:59
      • 1.11 Anatomy of Ad Copy00:28
      • 1.12 Headline00:29
      • 1.13 Description Line 101:30
      • 1.14 Description Line 200:47
      • 1.15 Display URL02:46
      • 1.16 Mobile Preference02:22
      • 1.17 A Place to Start02:21
      • 1.18 Ad Copy02:33
      • 1.19 Recap01:53
    • Lesson 2 - Creating Compelling Ad Copy, Part 2: Trademarks and Dynamic Insertion 20:00
      • 2.1 Overview
      • 2.2 Introduction00:06
      • 2.3 Trademarks01:46
      • 2.4 Are You Infringing?03:28
      • 2.5 Submitting Trademarked Ads01:58
      • 2.6 Keyword Level Destination URLs00:51
      • 2.7 Microsoft adCenter & Facebook01:22
      • 2.8 Dynamic Keyword Insertion01:42
      • 2.9 How DKI Works02:54
      • 2.10 Formatting Determines the Case02:30
      • 2.11 Ad Preview00:32
      • 2.12 DKI Will Not Magically Fix Everything00:31
      • 2.13 Where Should You Send Traffic?02:20
    • Lesson 3 - Ad Extensions 21:35
      • 3.1 Overview
      • 3.2 Introduction00:33
      • 3.3 Ad Extension Overview00:17
      • 3.4 Location Extension03:28
      • 3.5 Call Extension05:10
      • 3.6 Social Extension02:04
      • 3.7 Sitelinks04:39
      • 3.8 App Extension00:33
      • 3.9 Review Extension01:21
      • 3.10 Ad Rank & Extensions01:41
      • 3.11 Recap01:49
    • Lesson 4 - Landing Pages: Where to Send Your PPC Traffic 27:05
      • 4.1 Overview
      • 4.2 Introduction00:31
      • 4.3 Destination URLs01:14
      • 4.4 Google Analytics00:30
      • 4.5 What Visitors Think04:56
      • 4.6 Conventional Wisdom02:19
      • 4.7 Product Pages00:42
      • 4.8 Segmenting Users Until Action Occurs01:03
      • 4.9 Industry Does Not Matter00:50
      • 4.10 Segmentation Pages01:04
      • 4.11 You Should Not Search Again00:52
      • 4.12 Creating Dedicated PPC Landing Pages00:35
      • 4.13 Basic PPC Landing Page01:14
      • 4.14 Segmentation Pages02:07
      • 4.15 Reinforce Discount Codes01:52
      • 4.16 Reinforce Message02:27
      • 4.17 Not Perfection: Clear Information02:28
      • 4.18 Recognize the Buying Cycle Length01:06
      • 4.19 Conclusion01:15
    • Lesson 5 - Ad Copy Testing 45:51
      • 5.1 Overview
      • 5.2 Introduction00:22
      • 5.3 Overview of Testing01:17
      • 5.4 Most Common Split Tests01:49
      • 5.5 How Long Do You Want to Test For?01:15
      • 5.6 How Much Traffic and Conversion?01:13
      • 5.7 Meet All 3 Requirements00:53
      • 5.8 Low Volume Accounts01:19
      • 5.9 Split Testing & Ad Optimization01:16
      • 5.10 Ad Copy Testing02:05
      • 5.11 Test Pricing04:18
      • 5.12 Discounts Chart01:46
      • 5.13 Calls to Action04:21
      • 5.14 Questions02:35
      • 5.15 Testimonials01:16
      • 5.16 Negative Information01:33
      • 5.17 Dynamic Keyword Insertion00:25
      • 5.18 Rich Media Ad Testing03:09
      • 5.19 Everything Done Correctly01:25
      • 5.20 Testing01:03
      • 5.21 Commercial vs. Non-Commercial02:43
      • 5.22 Testing Test Ads00:56
      • 5.23 Split Testing Ad Copy - Measuring Results03:37
      • 5.24 Use Analytics for Engagement Metrics03:13
      • 5.25 Recap02:02
    • Lessons
      • Quiz
    • Lesson 1 - Account Settings and UI Walkthrough 29:31
      • 1.1 Overview
      • 1.2 Introduction00:32
      • 1.3 2 Types of Accounts01:51
      • 1.4 Access Levels00:45
      • 1.5 Single and Multiple Accounts01:16
      • 1.6 Campaign01:47
      • 1.7 General Campaign Settings04:18
      • 1.8 Scheduling Settings03:34
      • 1.9 All Online Campaigns03:59
      • 1.10 Placement Data01:48
      • 1.11 Customize02:15
      • 1.12 What You Want Your Account to Accomplish01:31
      • 1.13 Monitor Your Conversions01:37
      • 1.14 More Options02:25
      • 1.15 Microsoft adCenter00:42
      • 1.16 Conclusion01:11
    • Lesson 2 - Campaign Settings, Part 1: Location and Language Targeting 36:09
      • 2.1 Overview
      • 2.2 Introduction00:32
      • 2.3 Location Targeting: The Technology03:02
      • 2.4 Location Targeting: The Implementation03:16
      • 2.5 Location Targeting Options: Advanced and Country04:12
      • 2.6 Location Targeting Options: Radius, Extension, Bulk Additions, and Excluding04:06
      • 2.7 Reaching Most People in Geography04:09
      • 2.8 Writing Local Ads02:18
      • 2.9 Location Targeting: Advanced Configuration03:21
      • 2.10 Geographic Targeting: Think Locally02:23
      • 2.11 Case Study: Cultural Differences Impact on CTR02:50
      • 2.12 AdWords Geographic Report02:51
      • 2.13 Google Trends01:26
      • 2.14 Conclusion01:43
    • Lesson 3 - Campaign Settings, Part 2: Types, Budget, & Reach 21:12
      • 3.1 Overview
      • 3.2 Introduction00:21
      • 3.3 Campaign Types02:59
      • 3.4 Device Targeting00:40
      • 3.5 Manual CPC Bidding00:52
      • 3.6 Budget Optimizer & Enhanced Bidding01:38
      • 3.7 CPA Bidding & CPM01:51
      • 3.8 Daily Budget & Shared Budget01:28
      • 3.9 Delivery Method01:21
      • 3.10 Ad Scheduling02:27
      • 3.11 Ad Delivery01:51
      • 3.12 Ad Rotation Settings02:40
      • 3.13 Recap03:04
    • Lessons
      • Quiz
    • Lesson 1 - Setting and Measuring Goals 20:13
      • 1.1 Overview
      • 1.2 Introduction00:18
      • 1.3 Setting Marketing Goals01:28
      • 1.4 Set Your Goals02:39
      • 1.5 Measuring Goals01:49
      • 1.6 Important Numbers01:35
      • 1.7 Tracking Goals03:25
      • 1.8 adCenter Conversion Tracking01:13
      • 1.9 Thank You Page Codes02:50
      • 1.10 Tracking Other Paid Search Sites03:53
      • 1.11 Conclusion01:03
    • Lesson 2 - ROAS, Conversion, & Setting Initial Bids 30:58
      • 2.1 Overview
      • 2.2 Introduction00:26
      • 2.3 Examining the Metrics03:35
      • 2.4 Calculating Profit and ROAS03:35
      • 2.5 What Makes a Conversion?01:25
      • 2.6 Simple Email Capture00:57
      • 2.7 Simple/Complex Whitepaper Download01:31
      • 2.8 Lead Generation01:11
      • 2.9 Expensive/Low Cost Ecommence01:07
      • 2.10 Local Service Companies01:36
      • 2.11 Estimating Initial Conversion Rates00:34
      • 2.12 Affiliates01:49
      • 2.13 Ad Group & Keyword Bids01:11
      • 2.14 Calculating Initial Bids by ROAS02:26
      • 2.15 Revenue Per Click00:54
      • 2.16 Calculating Initial Bids by Revenue Per Click02:30
      • 2.17 Adwords Keyword Tool02:11
      • 2.18 AdWords Traffic Estimator01:10
      • 2.19 Recap02:45
      • 2.20 Thank You00:05
    • Lesson 3 - Effective Bid Strategies, Part 1: Bidding Options 21:05
      • 3.1 Overview
      • 3.2 Introduction00:17
      • 3.3 Bidding Options00:40
      • 3.4 Max CPC Bidding01:01
      • 3.5 Budget Optimizer01:36
      • 3.6 What Is Your Keyword's Value?01:14
      • 3.7 PPC Account Structure01:51
      • 3.8 Set Interaction Goals Analytics02:27
      • 3.9 Enhanced CPC Bidding04:02
      • 3.10 CPA Bidding03:10
      • 3.11 Flexible Bidding03:25
      • 3.12 Bidding Comparison Chart01:22
    • Lesson 4 - Effective Bid Strategies, Part 2: Setting Bids 22:18
      • 4.1 Overview
      • 4.2 Introduction00:06
      • 4.3 Bid Modifiers04:10
      • 4.4 Location Bid Modifiers03:02
      • 4.5 Ad Scheduling Bid Modifiers02:06
      • 4.6 Ad Scheduling: Advanced02:52
      • 4.7 Ad Scheduling: B2B Case03:54
      • 4.8 Device Bid Modifiers03:10
      • 4.9 Bidding Recap02:54
      • 4.10 Thank You00:04
    • Lesson 5 - How to Extract Valuable Data 16:51
      • 5.1 Overview
      • 5.2 Introduction00:36
      • 5.3 Online Campaigns02:27
      • 5.4 Filters and Segments02:58
      • 5.5 Ad Groups Data03:47
      • 5.6 Dimensions Data01:49
      • 5.7 Geographic Data01:06
      • 5.8 Display Data01:34
      • 5.9 Recap02:24
      • 5.10 Thank You00:10
    • Lessons
      • Quiz
    • Lesson 1 - PPC: Introduction to Display Advertising 28:40
      • 1.1 Overview
      • 1.2 Introduction00:22
      • 1.3 Search Vs. Display03:53
      • 1.4 Smart Pricing02:31
      • 1.5 Campaign Settings and Bidding01:29
      • 1.6 Keywords for Display Targeting04:10
      • 1.7 Topic Targeting01:34
      • 1.8 Interest Targeting01:44
      • 1.9 Remarketing02:54
      • 1.10 Automatic Placements01:08
      • 1.11 Managed Placements02:37
      • 1.12 Buying Cycle Based upon Targeting Types02:12
      • 1.13 Flexible Targeting00:59
      • 1.14 Recap03:02
      • 1.15 Thank you00:05
    • Lesson 2 - Advanced Display Targeting, Part 1: Advanced Targeting Options 20:16
      • 2.1 Overview
      • 2.2 Introduction00:24
      • 2.3 Basic Targeting01:10
      • 2.4 Flexible Reach03:44
      • 2.5 Good Combinations06:46
      • 2.6 Excluding Inventory08:12
    • Lesson 3 - Advanced Display Targeting, Part 2: Taking Action 21:26
      • 3.1 Overview
      • 3.2 Introduction00:23
      • 3.3 Display Campaign Structure02:51
      • 3.4 A Simple Workflow00:45
      • 3.5 Using Google Analytics02:27
      • 3.6 Display Campaign Optimizer03:29
      • 3.7 Cost per Impression Bid Method03:17
      • 3.8 Getting Started05:10
      • 3.9 Every Campaign Setting Applies01:38
      • 3.10 Recap01:26
    • Lesson 4 - Image and Video Ads 19:22
      • 4.1 Overview
      • 4.2 Introduction00:30
      • 4.3 Rich Media Ads01:30
      • 4.4 Image Ads04:01
      • 4.5 Creating Image Ads05:13
      • 4.6 Video Ads03:17
      • 4.7 Opening Images01:52
      • 4.8 Play Rates and Bidding01:28
      • 4.9 Recap01:31
    • Lesson 5 - Remarketing 34:03
      • 5.1 Overview
      • 5.2 Introduction00:24
      • 5.3 Overview of Remarketing01:09
      • 5.4 Using Google Analytics for Remarketing02:37
      • 5.5 Using AdWords Script for Remarketing03:37
      • 5.6 Determining Lists01:20
      • 5.7 List Segmentation06:29
      • 5.8 Ecommerce Example04:55
      • 5.9 Creating Audiences in AdWords01:37
      • 5.10 The Ads & Landing Pages03:46
      • 5.11 Frequency Cap01:08
      • 5.12 Case Study for Segmentation04:17
      • 5.13 Recap02:39
      • 5.14 Thank You00:05
    • Lessons
      • Quiz
    • Lesson 1 - Ad Group Organization 36:54
      • 1.1 Overview
      • 1.2 Introduction00:18
      • 1.3 Ad Group Organization Intro01:22
      • 1.4 Initial Keyword Research02:02
      • 1.5 Does Keyword Fit Both?00:50
      • 1.6 Ad Group Organization01:07
      • 1.7 Organization for Large Accounts01:13
      • 1.8 Include Your Brands01:21
      • 1.9 List Your Modifiers01:08
      • 1.10 Mix Keywords00:54
      • 1.11 Result: Lots of Keywords02:57
      • 1.12 Scaling Ad Copy02:57
      • 1.13 There are Tools01:29
      • 1.14 Large Accounts Landing Pages03:00
      • 1.15 Mobile Keyword Organization02:20
      • 1.16 Using Negatives for Organization02:54
      • 1.17 Organizing by Match Type02:48
      • 1.18 Restricting Match Types by Ad Group03:31
      • 1.19 Restricting Match Types by Campaigns02:13
      • 1.20 Recap02:25
      • 1.21 Thank You00:05
    • Lesson 2 - Campaign Organization 29:54
      • 2.1 Overview
      • 2.2 Introduction00:24
      • 2.3 What Creates a Conversion02:34
      • 2.4 Goals and Budget03:53
      • 2.5 Getting Started with Campaigns01:28
      • 2.6 Geographic Campaigns03:44
      • 2.7 CPC vs. CPA Bidding02:19
      • 2.8 Mobile Campaigns01:18
      • 2.9 Mobile Bidding02:14
      • 2.10 Growing Campaign Complexity01:05
      • 2.11 Ad Scheduling02:10
      • 2.12 Organizing Around Budgets01:40
      • 2.13 Complex Organization01:38
      • 2.14 Think Through Complex Goals02:45
      • 2.15 Insights Drive Organization00:51
      • 2.16 Recap01:44
      • 2.17 Thank You00:07
    • Lesson 3 - Working with Multiple Accounts 12:17
      • 3.1 Overview
      • 3.2 Introduction00:24
      • 3.3 My Client Center02:21
      • 3.4 MCC Access Levels02:30
      • 3.5 Manager Defined Spend01:29
      • 3.6 Adwords: Adwords Editor01:16
      • 3.7 AdWords: Bulk Editing01:09
      • 3.8 AdWords API00:57
      • 3.9 Recap02:06
      • 3.10 Thank You00:05
    • Lessons
      • Quiz
    • Lesson 1 - Introduction to Quality Score 29:59
      • 1.1 Overview
      • 1.2 Introduction00:25
      • 1.3 Quality Score Overview01:13
      • 1.4 Ad Rank Background01:17
      • 1.5 Ad Rank Formula02:58
      • 1.6 Ad Rank Illustrated05:09
      • 1.7 Quality Score & Financials01:47
      • 1.8 Viewing Quality Score Data00:39
      • 1.9 Quality Score Factors04:56
      • 1.10 Landing Page Spiderability04:26
      • 1.11 Landing Page Relevance01:04
      • 1.12 Landing Page Transparency01:39
      • 1.13 Landing Page Navigation01:15
      • 1.14 Landing Page Load Time01:23
      • 1.15 Recap01:48
    • Lesson 2 - Working with Quality Score: Part 1 19:33
      • 2.1 Overview
      • 2.2 Introduction00:25
      • 2.3 Quality Score Ranges05:20
      • 2.4 Diagnosing Where to Start03:42
      • 2.5 Increasing Quality Scores01:49
      • 2.6 Testing Ideas: Ad Type and Serve Rate03:56
      • 2.7 Testing Ideas: Device Type and Relevance04:16
      • 2.8 Thank You00:05
    • Lesson 3 - Working with Quality Score: Part 2 24:57
      • 3.1 Overview
      • 3.2 Introduction00:08
      • 3.3 Landing Page Issues04:22
      • 3.4 Ignore QS: Minimum Impressions01:57
      • 3.5 Ignore QS: Word Variations01:58
      • 3.6 Ignore QS: Industry02:31
      • 3.7 Outliers in Quality Score01:55
      • 3.8 Bing Quality Score02:44
      • 3.9 Balancing Quality Score with Revenue03:40
      • 3.10 Where Should You Focus?03:02
      • 3.11 Recap02:40
    • Lesson 4 - Pivot Tables and Quality Score 13:07
      • 4.1 Overview
      • 4.2 Introduction00:27
      • 4.3 Creating Pivot Tables08:09
      • 4.4 Managing Your Low Quality Scores02:12
      • 4.5 See How You're Doing Overall02:19
    • Lessons
      • Quiz
    • Lesson 1 - Creating, Launching, and Managing a PPC Account, Part 1 23:24
      • 1.1 Overview
      • 1.2 Introduction00:19
      • 1.3 Planning the Account02:11
      • 1.4 Researching for the Account01:48
      • 1.5 Determine the Basics of the Account02:11
      • 1.6 Creating the Account02:47
      • 1.7 Finishing Keyword Research03:08
      • 1.8 The Double Check Before Launch01:57
      • 1.9 Launching the Account02:25
      • 1.10 Optimizing the Account02:44
      • 1.11 Examine Ad & Landing Page Tests01:50
      • 1.12 Bid Modifiers01:55
      • 1.13 Thank You00:09
    • Lesson 2 - Creating, Launching, and Managing a PPC Account, Part 2 26:58
      • 2.1 Overview
      • 2.2 Introduction00:13
      • 2.3 Analyzing Types of Ad Groups03:17
      • 2.4 Adjusting AdWords Bids02:28
      • 2.5 Ad Group Labels01:30
      • 2.6 Determining Ad Labels01:41
      • 2.7 Conversion Funnels02:07
      • 2.8 Long Sales Cycle Conversion Funnels03:37
      • 2.9 Project Management04:02
      • 2.10 Project Management: Fitting in Non-Essential Goals02:27
      • 2.11 Choosing Project Managment Software03:31
      • 2.12 Recap02:00
      • 2.13 Thank You00:05
    • Lesson 3 - Strategy Documentation & Implementation 22:21
      • 3.1 Overview
      • 3.2 Introduction00:23
      • 3.3 Strategy Documentation02:56
      • 3.4 Interview: Business and Marketing Overview02:22
      • 3.5 Interview: Buying Cycle01:05
      • 3.6 Interview: Marketing Details02:01
      • 3.7 Interview: Budget Planning02:05
      • 3.8 Interview: Website & Graphics01:26
      • 3.9 Interview: Reporting01:27
      • 3.10 Marketing Plan: Brief & Initial Build03:09
      • 3.11 Marketing Plan: Launch Monitoring01:51
      • 3.12 Launching & Monitoring the Account01:02
      • 3.13 Recap02:34
    • Lesson 1 - Landing Page Testing 31:18
      • 1.1 Overview
      • 1.2 Introduction00:19
      • 1.3 Where to Send Traffic01:34
      • 1.4 Informational Queries01:38
      • 1.5 Local Business Queries01:04
      • 1.6 Narrow Theme Sites01:42
      • 1.7 Ambiguous Queries01:16
      • 1.8 Product Queries02:31
      • 1.9 Brand Searches00:52
      • 1.10 Thank You Pages00:58
      • 1.11 Test Homepages00:54
      • 1.12 Testing Category & Conversion Pages00:45
      • 1.13 Segmentation Pages04:40
      • 1.14 Video Testing05:27
      • 1.15 Two Ways to Test Pages04:09
      • 1.16 Don't Design by Committee01:25
      • 1.17 Recap02:04
    • Lesson 2 - Advanced Testing Techniques 25:07
      • 2.1 Overview
      • 2.2 Introduction00:22
      • 2.3 Controlling Risk01:16
      • 2.4 AdWords Campaign Experiments13:41
      • 2.5 What Makes a Conversion?01:01
      • 2.6 Landing Page Testing02:40
      • 2.7 Low Volume Ad Copy Writing01:28
      • 2.8 Combine and Analyze Data in Pivot Tables02:06
      • 2.9 Recap02:33
    • Lesson 3 - Building the Perfect Landing Page 41:58
      • 3.1 Overview
      • 3.2 Introduction03:06
      • 3.3 How To Get There01:38
      • 3.4 Have A Structured Approach02:52
      • 3.5 Identify Your Conversion Problem02:54
      • 3.6 Don't Slice and Dice03:01
      • 3.7 Testing Is About Motivating03:12
      • 3.8 3 Types of Landing Pages04:40
      • 3.9 Case Studies03:06
      • 3.10 The 5 Dimensions01:09
      • 3.11 Case Studies06:18
      • 3.12 What Are The Variables?00:45
      • 3.13 Buttons04:29
      • 3.14 Forms01:08
      • 3.15 Hyperlinks01:25
      • 3.16 The Purple Elephant02:09
      • 3.17 Thank You00:06
    • Lesson 1 - Save Time with AdWords Editor and Excel 30:33
      • 1.1 Overview
      • 1.2 Introduction00:28
      • 1.3 Intro to AdWords Editor01:42
      • 1.4 AdWords Accounts03:09
      • 1.5 Leaving Comments in the Editor00:42
      • 1.6 Making Mass Changes to Bids04:42
      • 1.7 Creating Ad Copy04:29
      • 1.8 Apply the Templates06:25
      • 1.9 Checking for Max Number of Characters03:48
      • 1.10 Uploading From the Editor01:21
      • 1.11 Exporting Accounts00:50
      • 1.12 Conclusion02:57
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Exam & certification

  • How do I become certified in Advanced PPC course?

    When you have completed the training, you will become certified when you pass the PPC examination.

  • What are the prerequisites for the certification?

    Although not required, ideally, participants will first complete our Pay Per Click - PPC Foundations course.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

Reviews

I learned about some traffic tips. Now it's time for me to apply these methods. Thanks Simplilearn for coming up with this awesome course.

Really Amazing tricks that you must have. Highly recommended.

FAQs

  • What is digital marketing all about?

    Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What are the key highlights of the course?

    This course is all-inclusive, providing more than 25 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

  • Is the training up to date and relevant?

    Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

  • How long does the course take to complete?

    You should expect to spend about 25 – 30 hours to complete the course and take the certification exam.

  • What are the prerequisites for this course?

    Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.

  • Do I have to order any course material?

    This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.

  • Who are the instructors?

    Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.
    • Google’s very own Digital Marketing Evangelist, Avinash Kaushik, is a master in Web Analytics. He trains participants to collect, organize, analyze web traffic data, and improve site performance.
    • Jennifer Cario, Social Media authority, provides an insight on building real customer relationships using techniques and strategies ideal for social media.
    • Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
    • Training with New York Times bestselling author Bryan Eisenberg is an awesome experience, as he guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website.
    • Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.
    • Jeff Hasen, CMO at Mobivity, gives participants a thorough understanding of mobile marketing.

  • Who are your clientele for this course?

    The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

  • How is the job market for digital marketing professionals?

    The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : Monster.com). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities.

    Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • How does the online eLearning training work?

    Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.

  • How do I enroll in this program?

    You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.
    • Visa Credit or Debit card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • Will the access period be extended?

    Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.

  • I have trouble accessing the online course whom should I contact?

    If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

  • I’d like to learn more about this training program. Who should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.