Key features

MONEY BACK GUARANTEE

How this works :

At Simplilearn, we greatly value the trust of our patrons. Our courses were designed to deliver an effective learning experience, and have helped over half a million find their professional calling. But if you feel your course is not to your liking, we offer a 7-day money-back guarantee. Just send us a refund request within 7 days of purchase, and we will refund 100% of your payment, no questions asked!

For Self Placed Learning :

Raise refund request within 7 days of purchase of course. Money back guarantee is void if the participant has accessed more than 25% content.

  • 25+ hours of high-quality e-learning content
  • Online progress quiz
  • Downloadable workbooks and exercises
  • Practice tests
  • Topics include On-Page Best Practices, Design, and Architecture
  • Comprehensive, up-to-date content

Course description

  • What’s the focus of this course?

    Search Engine Optimization is the process of affecting the visibility of a website or a webpage through a search engine by keeping a website’s listing as close to the top of the search engine’s list as possible. This Advanced SEO course will help you develop the skills to use keywords to attract and increase potential viewers to a website.

  • What are the course objectives?

    This advanced SEO course will help professionals develop their SEO skills, including:
    • In-depth knowledge of keyword usage to boost website visibility
    • Attracting organic traffic to the website, boosting visibility and new customers
    • Inner workings of search engines and how to use that knowledge to build effective SEO strategies
    • SEO tips and best practices on link building
    • Building internal and external link structures to optimize visibility and drive traffic

  • Who should take this course?

    This course is beneficial for anyone who wants to become proficient in SEO best practices, particularly these professionals:
    • Marketing Managers
    • Digital Marketing Executives
    • Content Writers
    • Marketing and Sales Professionals
    • Management, Engineering, Business, and Communication Graduates
    • Entrepreneurs and Business Owners

  • These industry-leading organizations trust our training

Course preview

    • Lesson 1 - Introduction to Search Engine Optimization 21:44
      • 1.1 Overview
      • 1.2 Introduction 00:22
      • 1.3 What is SEO? 01:33
      • 1.4 Eight Part Course 04:05
      • 1.5 How Search Engines Work 01:06
      • 1.6 Spiders Index Documents 01:14
      • 1.7 Users Search Keywords 05:30
      • 1.8 Algorithms Return Query Results 04:01
      • 1.9 Universal Search Features 02:44
      • 1.10 Thank You 01:09
    • Lesson 2 - Four Dimensions of SEO 17:05
      • 2.1 Overview
      • 2.2 Introduction 00:30
      • 2.3 4 Dimensions of SEO 01:51
      • 2.4 Ranking Factors 01:19
      • 2.5 Page Dimension 01:46
      • 2.6 Domain Dimension 03:36
      • 2.7 Offsite Dimension 04:47
      • 2.8 Keyword or Other Dimension 01:29
      • 2.9 Negative Factors 01:26
      • 2.10 Thank You 00:21
    • Lesson 3 - A Brief History of SEO 16:49
      • 3.1 Overview
      • 3.2 Introduction 00:10
      • 3.3 SEO Changes Constantly 01:26
      • 3.4 Significant SEO Events 01:50
      • 3.5 Top Ranking Factors History 01:42
      • 3.6 Blackhat vs. Whitehat 01:25
      • 3.7 1995-2006: Directories, Off-Site, Duplicate Content 02:43
      • 3.8 2006-2010: Editorial, Universal, Negative Factors 02:01
      • 3.9 2010-2014: Localization, Personalization, Panda, Penguin 02:39
      • 3.10 "Over-Optimization" & [not provided] 02:25
      • 3.11 Thank You 00:28
    • Lesson 1 - SEO Best Practices, Part 1: 20 Signals of an Optimized Page 12:22
      • 1.1 Overview
      • 1.2 Introduction 00:48
      • 1.3 SoLoMo & Google 02:13
      • 1.4 4 Dimensions of SEO 01:16
      • 1.5 Signals: Domain, Images, Social Links 02:32
      • 1.6 Signals: Copy, Universal, Synonymous Terms 01:14
      • 1.7 Signals: URLs, Content, Navigation 02:27
      • 1.8 Signals: Info, Links, Sitemap 01:10
      • 1.9 Thank You 00:42
    • Lesson 2 - SEO Best Practices, Part 2: URL Best Practices 06:41
      • 2.1 Overview
      • 2.2 Introduction 00:20
      • 2.3 Site Organization 01:48
      • 2.4 Keyword in URL 00:32
      • 2.5 Maintain URL 00:44
      • 2.6 Anchor Links 00:31
      • 2.7 URL Bad Ideas 00:38
      • 2.8 Slashes in URLs 00:43
      • 2.9 Static and Dynamic URLs 00:26
      • 2.10 URL Best Practices 00:53
      • 2.11 Thank You 00:06
    • Lesson 3 - SEO Best Practices, Part 3: Title Tags & META Descriptions 08:44
      • 3.1 Overview
      • 3.2 Introduction 00:16
      • 3.3 Unique Title Tags 01:20
      • 3.4 Title Tags Keyword Proximity 01:09
      • 3.5 Title Tag Length 01:20
      • 3.6 Competing for Keywords 01:27
      • 3.7 Title Tag & Breadcrumbs 00:30
      • 3.8 Title Tag Mistakes 01:23
      • 3.9 Meta Descriptions 01:08
      • 3.10 Thank You 00:11
    • Lesson 4 - SEO Best Practices, Part 4: Images, Copy, & Other On-Page Factors 22:14
      • 4.1 Overview
      • 4.2 Introduction 00:17
      • 4.3 Image Optimization 02:57
      • 4.4 Open Graph Metadata and Block-Level Analysis 01:37
      • 4.5 Body Copy & Keyword Proximity 02:09
      • 4.6 Synonyms & Readability 01:40
      • 4.7 Text per Page 03:05
      • 4.8 Meta Keywords & Heading Tags 01:23
      • 4.9 Page Updates & Freshness 04:09
      • 4.10 Linking & Page Accessibility 04:35
      • 4.11 Conclusion 00:22
    • Lessons
      • Quiz
    • Lesson 1 - Keyword Research, Part 1: Core Keyword Concepts 15:51
      • 1.1 Overview
      • 1.2 Introduction 00:30
      • 1.3 Keyword Research Importance 03:20
      • 1.4 Keyword Benefit 04:28
      • 1.5 Short Tail vs Long Tail 03:03
      • 1.6 Creating a Keyword Seedlist 01:54
      • 1.7 Expanding & Evaluating Your List 02:31
      • 1.8 Thank You 00:05
    • Lesson 2 - Keyword Research, Part 2: Keyword Value & Strategy 13:06
      • 2.1 Overview
      • 2.2 Introduction 00:30
      • 2.3 Evaluating User Intent 01:38
      • 2.4 Value of User Intents 03:00
      • 2.5 CPC Comparisons 01:32
      • 2.6 Keywords Define SEO Strategy 02:58
      • 2.7 Keyword Cannibalization 01:17
      • 2.8 Key Takeaways 02:03
      • 2.9 Thank You 00:08
    • Lesson 3 - Keyword Research, Part 3: Research Demonstration 15:21
      • 3.1 Overview
      • 3.2 Introduction 00:23
      • 3.3 KOB Analysis Overview 02:40
      • 3.4 Basic Keyword Research 03:10
      • 3.5 Advanced Keyword Research 02:59
      • 3.6 Develop a Spreadsheet 04:28
      • 3.7 Tools & Key Takeaways 01:34
      • 3.8 Thank You 00:07
    • Lesson 4 - KOB Analysis, Part 1: KOB Analysis Concepts 28:56
      • 4.1 Overview
      • 4.2 Introduction 00:59
      • 4.3 KOB Basics 02:41
      • 4.4 SERPs Are Competitive 04:20
      • 4.5 Value of Keywords 02:35
      • 4.6 KOB Order of Operations 00:58
      • 4.7 Assessing Benefit 02:22
      • 4.8 Upside Potential 01:19
      • 4.9 Note on Data Quality 01:15
      • 4.10 Assessing Opposition 02:40
      • 4.11 Advanced Opposition Scoring 04:25
      • 4.12 KOB in Action 03:56
      • 4.13 Tools for KOB Analysis 01:10
      • 4.14 Thank You 00:16
    • Lesson 5 - KOB Analysis, Part 2: KOB Demonstration 16:53
      • 5.1 Overview
      • 5.2 Introduction 00:26
      • 5.3 KOB Order of Operations 02:36
      • 5.4 Keyword Priority 00:53
      • 5.5 Benefit Tools 01:17
      • 5.6 Spreadsheet Example 02:46
      • 5.7 Benefit Scoring 02:57
      • 5.8 Opposition Scoring 03:02
      • 5.9 Tools 01:44
      • 5.10 Review 01:12
    • Lesson 6 - Keyword Research Tools 15:27
      • 6.1 Overview
      • 6.2 Introduction 00:09
      • 6.3 Overview 00:24
      • 6.4 Keyword Research Process 01:07
      • 6.5 Annie's Tool List 00:41
      • 6.6 Ubersuggest 01:22
      • 6.7 Google Trends, Wordtracker, SEO Book 02:34
      • 6.8 WordStream 01:42
      • 6.9 Yahoo! Clues, Visual Thesaurus, Yippy, SEM Rush 02:52
      • 6.10 KeywordSpy, Moz, Keyword Lizard, Wordle 02:09
      • 6.11 Large Seed Lists 01:55
      • 6.12 Overview 00:23
      • 6.13 Thank You 00:09
    • Lesson 1 - Introduction to Site Architecture & Taxonomy 31:50
      • 1.1 Overview
      • 1.2 Introduction 00:09
      • 1.3 Information Architecture 00:55
      • 1.4 Small Website 06:31
      • 1.5 Blogs 09:35
      • 1.6 E-commerce 10:00
      • 1.7 Tag Clouds 03:42
      • 1.8 Takeaways 00:58
    • Lesson 2 - Information Architecture for SEO, Part 1 13:27
      • 2.1 Overview
      • 2.2 Introduction 00:28
      • 2.3 SEO Playbook 00:56
      • 2.4 Search Theme Pyramids 01:22
      • 2.5 Structuring Your Site 01:46
      • 2.6 Internal Anchor Text 01:49
      • 2.7 Linking Across Topics 00:50
      • 2.8 eCommerce 02:19
      • 2.9 French Fry 03:15
      • 2.10 Coming Up 00:42
    • Lesson 3 - Information Architecture for SEO, Part 2 12:36
      • 3.1 Overview
      • 3.2 Introduction 00:27
      • 3.3 Keyword Cannibalization 02:07
      • 3.4 Cannibalization Examples 01:14
      • 3.5 BootsnAll 01:52
      • 3.6 Expedia 02:04
      • 3.7 Blogs and Tag Clouds 01:00
      • 3.8 Duplicate Content 00:50
      • 3.9 Keeping Pages Static 01:29
      • 3.10 Promoting Features 00:55
      • 3.11 Review 00:38
    • Lessons
      • Quiz
    • Lesson 1 - SEO Best Practices, Part 5: Domain Optimization 13:25
      • 1.1 Overview
      • 1.2 Introduction 00:28
      • 1.3 Keyword in Domain 01:49
      • 1.4 Anchor Text Over Optimization & Domain Hierarchy 01:47
      • 1.5 Domain Name Best Practices 02:24
      • 1.6 Age & History of Domain 02:47
      • 1.7 Domain Indexation 03:50
      • 1.8 Thank You 00:20
    • Lesson 2 - SEO Best Practices, Part 6: Breadcrumbs, Canonicalization, & Sitemaps 16:19
      • 2.1 Overview
      • 2.2 Introduction 00:21
      • 2.3 Breadcrumbs 02:44
      • 2.4 Sub-domains vs. Sub-directories 01:39
      • 2.5 Canonicalization 03:05
      • 2.6 Understanding Sitemaps 02:20
      • 2.7 Creating Sitemaps 02:39
      • 2.8 Sitemap Optimization 02:51
      • 2.9 Thank You 00:40
    • Lesson 3 - SEO Best Practices, Part 7: Duplicate Content 19:50
      • 3.1 Overview
      • 3.2 Introduction 00:42
      • 3.3 Definition of Duplicate Content 01:55
      • 3.4 History of Duplicate Content 02:33
      • 3.5 Negative Impacts 02:37
      • 3.6 On-Site Duplicate Content 02:46
      • 3.7 On-Site Solutions 02:32
      • 3.8 Off-Site Duplicate Content 03:01
      • 3.9 Off-Site Solutions 03:22
      • 3.10 Thank You 00:22
    • Lesson 4 - SEO Best Practices, Part 8: Robots.txt & 301 Redirects 19:31
      • 4.1 Overview
      • 4.2 Introduction 00:43
      • 4.3 Defining Robots.txt 01:09
      • 4.4 Importance of Robots.txt 03:46
      • 4.5 Generating Robots.txt 02:37
      • 4.6 301 Redirects 03:40
      • 4.7 Checking for Redirects 03:21
      • 4.8 Implementing Redirects 02:20
      • 4.9 No Follow 01:44
      • 4.10 Thank You 00:11
    • Lesson 5 - SEO Best Practices, Part 9: Site Speed & Other Best Practices 09:02
      • 5.1 Overview
      • 5.2 Introduction 00:14
      • 5.3 Site & Page Speed 03:22
      • 5.4 JavaScript & AJAX 00:44
      • 5.5 404 Pages 00:49
      • 5.6 Standards & Validation 01:33
      • 5.7 "Other" Dimension Review 01:58
      • 5.8 Thank You 00:22
    • Lesson 6 - Sitemaps: Reviewing Good and Bad Sitemaps 10:09
      • 6.1 Overview
      • 6.2 Introduction 00:21
      • 6.3 Good Examples 04:26
      • 6.4 Examples of Bad Sitemaps 02:47
      • 6.5 Optimization Tips 02:12
      • 6.6 Conclusion 00:23
    • Lessons
      • Quiz
    • Lesson 1 - A Guide to Linkbuilding, Part 1: Why Links Are So Important 13:55
      • 1.1 Overview
      • 1.2 Introduction 00:15
      • 1.3 Series Overview 00:39
      • 1.4 Video Overview 01:01
      • 1.5 Link Value 02:33
      • 1.6 Keyword Search 01:37
      • 1.7 SEO Con Artists vs Real Deal SEO's 00:42
      • 1.8 Funding Your Site's Link Equity 03:09
      • 1.9 How Linkbuilding Is Like Fishing 03:42
      • 1.10 Review 00:17
    • Lesson 2 - A Guide to Linkbuilding, Part 2: The Linkbuilding Process 09:45
      • 2.1 Overview
      • 2.2 Introduction 00:18
      • 2.3 Process of Link Building 01:42
      • 2.4 The Process of Link Building 01:46
      • 2.5 Understanding Your Vertical & Competition 02:42
      • 2.6 Linkdex & Develop a Discovery/Prospecting Process 01:42
      • 2.7 Create an Approach/Outreach Strategy 01:35
    • Lesson 3 - A Guide to Linkbuilding, Part 3: Equity Education 15:26
      • 3.1 Overview
      • 3.2 Introduction 00:18
      • 3.3 Overview 00:35
      • 3.4 Page Rank Paradox 01:26
      • 3.5 Link Value 01:51
      • 3.6 Understanding Link Value 01:42
      • 3.7 Toolbar Link Blink Test 00:57
      • 3.8 6 Major Link Factors 05:35
      • 3.9 The Link Matrix 02:43
      • 3.10 Review 00:19
    • Lesson 4 - A Guide to Linkbuilding, Part 4: Prospecting for Links 14:22
      • 4.1 Overview
      • 4.2 Introduction 00:15
      • 4.3 Overview 00:31
      • 4.4 Tools to Search for People 02:39
      • 4.5 Prospecting for Links 02:08
      • 4.6 MultiLinks Firefox Addon 02:08
      • 4.7 Top Links 01:28
      • 4.8 Creative Link Query 01:55
      • 4.9 Types of Keywords 02:54
      • 4.10 Review 00:24
    • Lesson 5 - A Guide to Linkbuilding, Part 5: Competitor Backlinks 11:06
      • 5.1 Overview
      • 5.2 Introduction 00:14
      • 5.3 The Process of Linkbuilding 01:36
      • 5.4 Competitor's Backlinks 01:05
      • 5.5 The Competitive Research Tool from SEOMoz 01:17
      • 5.6 Open Site Explorer 02:49
      • 5.7 Majestic SEO 02:24
      • 5.8 Site Finder from Raven Tools 00:59
      • 5.9 Review and Thank You 00:42
    • Lesson 6 - A Guide to Linkbuilding, Part 6: Approach Assessment 24:43
      • 6.1 Overview
      • 6.2 Introduction 00:13
      • 6.3 Overview 00:40
      • 6.4 Finding Contact Information 02:55
      • 6.5 The Approach 01:06
      • 6.6 Linkbaiting 02:56
      • 6.7 Stretch Relevancy 02:14
      • 6.8 Identifying Hook Opportunities 02:26
      • 6.9 Research Your Market 02:15
      • 6.10 Launch 02:17
      • 6.11 Writing Quality Link Requests 03:25
      • 6.12 Link Request Outreach 03:19
      • 6.13 Review 00:57
    • Lesson 7 - A Guide to Linkbuilding, Part 7: Relationship Building & Tools 09:17
      • 7.1 Overview
      • 7.2 Introduction 00:15
      • 7.3 Overview 00:44
      • 7.4 Link Relationship Management Tools and Why They're Important 02:18
      • 7.5 Optimal Linking 02:25
      • 7.6 Toolsets and Extra Resources 02:05
      • 7.7 Exercises, Overall Series Takeaway, and Thank You 01:30
    • Lesson 8 - Link Health: Using Google's Disavow Tool 12:37
      • 8.1 Overview
      • 8.2 Introduction 00:38
      • 8.3 Link Diversity Check 01:01
      • 8.4 Stinking Linking Thinking 01:04
      • 8.5 6 Link Health Checks 00:18
      • 8.6 Google's Solution 00:52
      • 8.7 Penalty, Filter, Or Banning 03:29
      • 8.8 Negative Off Site Signals 01:26
      • 8.9 Remove 'em First 01:18
      • 8.10 When, How to Disavow 01:25
      • 8.11 Reconsideration Request 00:41
      • 8.12 Review 00:25
    • Lesson 9 - Link Health: Penalties, Filters, and Bannings 11:34
      • 9.1 Overview
      • 9.2 Introduction 00:54
      • 9.3 Penalties, Filters, Banning 02:54
      • 9.4 Penguin Violations 01:50
      • 9.5 Reconsideration Request 01:34
      • 9.6 Do's and Don'ts 02:02
      • 9.7 Sample Requests 01:35
      • 9.8 Resources 00:45
    • Lesson 10 - Understanding the Link Matrix 07:59
      • 10.1 Overview
      • 10.2 Introduction 00:25
      • 10.3 Metrics to Document 02:00
      • 10.4 Filling in the Link Matrix 02:17
      • 10.5 Determining Link Value 03:13
      • 10.6 Thank You 00:04
    • Lessons 94
      • Quiz
    • Lesson 1 - SEO for Local Business, Part 1: Introduction to Local Search 15:11
      • 1.1 Overview
      • 1.2 Introduction 00:27
      • 1.3 Local Search Stats 01:15
      • 1.4 Growth of Local Search 02:27
      • 1.5 Social Local Mobile 01:54
      • 1.6 Importance of Claiming Listings 01:18
      • 1.7 Business & Marketing Plan 00:50
      • 1.8 Listing Your Business 03:32
      • 1.9 Ranking Factors 01:37
      • 1.10 Review 01:16
      • 1.11 Thank You 00:35
    • Lesson 2 - SEO for Local Business, Part 2: Understanding Local Search Ranking Factors 24:09
      • 2.1 Overview
      • 2.2 Introduction 01:06
      • 2.3 Local Search Features 03:01
      • 2.4 Ranking Factors Overview 01:20
      • 2.5 Factors: Categories, Address, NAP Consistency 03:14
      • 2.6 Factors: Citation Quality, NAP Match, Citation Quantity 02:25
      • 2.7 Factors: Domain Authority, Verified+ Page, LP Title, City Centroid 02:20
      • 2.8 Factors: Inbound Links, Google Places Reviews, Keyword in Title 02:03
      • 2.9 Factors: Local Citation Quantity, Industry Citation Quantity, POS Proximity 01:36
      • 2.10 Factors: Area Code, City State Title Tags, Quantity of Reviews, Page Authority 02:26
      • 2.11 Foundational and Difference Making Factors 02:11
      • 2.12 Negative Factors 01:57
      • 2.13 Review 00:30
    • Lesson 3 - SEO for Local Business, Part 3: Optimizing Your Local Presence 24:48
      • 3.1 Overview
      • 3.2 Introduction 01:09
      • 3.3 Vertical Category and Geo-Location 03:17
      • 3.4 Difference Makers and Citations 02:20
      • 3.5 Google Tools 01:51
      • 3.6 Local KW Research Tools 03:33
      • 3.7 Local Citation Building 02:03
      • 3.8 Local Reviews 02:44
      • 3.9 Top Local Sources 03:40
      • 3.10 Creating Offers 01:18
      • 3.11 Credibility Indicators 02:18
      • 3.12 Review 00:35
    • Lessons
      • Reference: Top Local Search Ranking Factors
      • Quiz
    • Lesson 1 - Site Audits, Part 1: Introduction to Site Audits 09:02
      • 1.1 Overview
      • 1.2 Introduction 00:24
      • 1.3 Importance of Site Audits 01:25
      • 1.4 Site Audit Process 02:30
      • 1.5 Site Audit Document 02:15
      • 1.6 Goals of a Site Audit 01:08
      • 1.7 Resources & Questions 00:33
      • 1.8 Tools 00:40
      • 1.9 Thank You 00:07
    • Lesson 2 - Site Audits, Part 2: Content and Crawl Issues 13:53
      • 2.1 Overview
      • 2.2 Introduction 00:11
      • 2.3 Site Audit Overview 02:05
      • 2.4 Executive Summary 00:26
      • 2.5 Question: Duplicate Content 02:24
      • 2.6 Question: Missing H1 Tags 01:37
      • 2.7 Question: Indexed Pages 02:11
      • 2.8 Question: Custom 404 Page 01:35
      • 2.9 Question: 404 Errors 01:04
      • 2.10 Question: Other Site Errors 00:30
      • 2.11 Question: JavaScript in Navigation 00:28
      • 2.12 Recommendations 01:19
      • 2.13 Thank You 00:03
    • Lesson 3 - Site Audits, Part 3: Sitemap, Robots.txt, and Canonicalization Issues 11:38
      • 3.1 Overview
      • 3.2 Introduction 00:40
      • 3.3 Sitemap Issues 03:55
      • 3.4 Robots.txt and Canonicalization Issues 05:21
      • 3.5 Canonicalization Recommendations 01:32
      • 3.6 Thank You 00:10
    • Lesson 4 - Site Audits, Part 4: Information Architecture, Internal Link, and Inbound Link Issues 20:39
      • 4.1 Overview
      • 4.2 Introduction 00:19
      • 4.3 Overview 00:26
      • 4.4 Question: Directory Structure? and URLs? 02:06
      • 4.5 Question: Breadcrumbs? 01:02
      • 4.6 Question: Dynamic URLs? 00:59
      • 4.7 Question: Non-Descriptive URLs? 00:52
      • 4.8 Question: Broken Links? 00:36
      • 4.9 Architecture Recommendations 01:33
      • 4.10 Question: Top Linked Pages? 02:58
      • 4.11 Question: Excessive Outbound Links? 01:31
      • 4.12 Internal Link Recommendations 01:07
      • 4.13 Question: Over-Optimized Achor Text? 02:20
      • 4.14 Question: Decline in Inbound Links? 01:07
      • 4.15 Question: Link Authority? 01:42
      • 4.16 Inbound Link Recommendations 01:45
      • 4.17 Thank You 00:16
    • Lesson 5 - Site Audits, Part 5: Image, Title, Meta Description, and Site Speed Issues 22:15
      • 5.1 Overview
      • 5.2 Introduction 00:17
      • 5.3 Overview 00:19
      • 5.4 Image Issues 04:17
      • 5.5 Image Recommendations 00:50
      • 5.6 Title Issues 03:30
      • 5.7 Title Recommendations 00:40
      • 5.8 Meta Description Issues 01:52
      • 5.9 Meta Description Recommendations 00:42
      • 5.10 Site Speed Issues 06:22
      • 5.11 Site Speed Recommendations 01:17
      • 5.12 Conclusion and Executive Summary 01:43
      • 5.13 Thank You 00:26
    • Lesson 6 - Establishing an Audit Framework w 24:56
      • 6.1 Overview
      • 6.2 Introduction 00:18
      • 6.3 Subdomain Reporting Errors 05:05
      • 6.4 Minimize Index Bloat 05:40
      • 6.5 PPC Traffic Reporting in Organic 01:27
      • 6.6 Dirty Sitemaps 00:29
      • 6.7 Sitemap Hasn't Been Submitted 00:37
      • 6.8 Loss of Valuable Links 01:30
      • 6.9 Using Annie's Audit Checkilist 03:14
      • 6.10 Using Annie's Audit Template 06:36
    • Lessons
      • Document: Annie's Simple Site Audit Template
      • Document: Annie's Full Site Audit Template
      • Document: Todd's Site Audit Checklist
      • Reference: Annie's Must-Have Tool List
    • Lesson 1 - Content Creation and SEO Strategy Post-Panda: How the Panda Update Changed SEO 14:25
      • 1.1 Overview
      • 1.2 Introduction 00:33
      • 1.3 What is the Panda Update? 00:51
      • 1.4 What Did the Panda Update Do? 02:59
      • 1.5 Who Lost in the Panda Update? 01:30
      • 1.6 How to Tell if You were Affected 00:40
      • 1.7 What does Google Suggest? 01:13
      • 1.8 What You Can Do 05:22
      • 1.9 Additional Resources 01:17
    • Lesson 2 - Understanding the Penguin Update, Part 1: Overview 17:56
      • 2.1 Overview
      • 2.2 Introduction 00:56
      • 2.3 What is Penguin? 03:56
      • 2.4 Penguin Filter 05:08
      • 2.5 Recovery from Penguin 05:53
      • 2.6 SEO: The Price is Right 02:03
    • Lesson 3 - Understanding the Penguin Update, Part 2: 6 Link Health Checks 16:54
      • 3.1 Overview
      • 3.2 Introduction 00:31
      • 3.3 Checking Root Linking Domains 02:40
      • 3.4 Checking Anchor Text 03:57
      • 3.5 Checking Site-Wide Links 02:27
      • 3.6 Authority Distribution Check 02:22
      • 3.7 Checking Link Diversity 03:03
      • 3.8 Checking Link Velocity 01:34
      • 3.9 Recap 00:20
    • Lesson 4 - Understanding Google's Hummingbird Update 21:20
      • 4.1 Overview
      • 4.2 Introduction 00:11
      • 4.3 Overview 01:23
      • 4.4 What is Hummingbird? 04:28
      • 4.5 Penalty, Filter, or Banning? 01:08
      • 4.6 Differences among Panda, Penguin, and Hummingbird 02:24
      • 4.7 What Does Hummingbird Do? 01:36
      • 4.8 Conversational Search 02:27
      • 4.9 Keyword Data 02:16
      • 4.10 Solutions: Content Analytics and 3rd Party Tools 01:05
      • 4.11 Solutions: Page Prioritization and Quality 01:53
      • 4.12 Solution: Improve Engagement 01:13
      • 4.13 Conclusion 01:16
    • Lesson 1 - Tracking SEO Performance 21:14
      • 1.1 Overview
      • 1.2 Introduction 01:01
      • 1.3 When Do You Track? 02:22
      • 1.4 How Do You Track? 02:54
      • 1.5 What Do You Track? 05:30
      • 1.6 Ranking Report Caveats 01:00
      • 1.7 Tracking Traffic 00:37
      • 1.8 Tracking Conversions 01:45
      • 1.9 Awareness and Engagement 01:52
      • 1.10 Pitfalls of Tracking Ranking 02:00
      • 1.11 Final Considerations 01:47
      • 1.12 Conclusion 00:26
    • Lesson 2 - Search Engine Optimization Analytics 22:07
      • 2.1 Overview
      • 2.2 Introduction 00:26
      • 2.3 What We Track and How We Track 01:56
      • 2.4 Impressions, Clicks, and Visitors 04:51
      • 2.5 Improve Your Keywords 05:13
      • 2.6 Tracking Awareness and Engagement 04:12
      • 2.7 Economic Value 05:29
    • Lesson 3 - Analytics for SEO Marketers, Part 1: Activity on Websites 33:02
      • 3.1 Overview
      • 3.2 Introduction 00:45
      • 3.3 2 Buckets of Activity 01:53
      • 3.4 (not provided) Challenge 04:20
      • 3.5 Overall SEO Impact 05:57
      • 3.6 Channel Attribution Analysis 04:05
      • 3.7 Landing Page Analysis 07:41
      • 3.8 Contrast with PPC 07:44
      • 3.9 Thank You 00:37
    • Lesson 4 - Analytics for SEO Marketers, Part 2: Activity on Search Engines 14:03
      • 4.1 Overview
      • 4.2 Introduction 00:24
      • 4.3 Search Engine Performance 01:39
      • 4.4 Keyword Analysis 07:17
      • 4.5 Landing Page Analysis 01:50
      • 4.6 Competitive Intelligence Tools 02:08
      • 4.7 Thank You 00:45
    • Lesson 1 - Careers in Online Marketing, Part 1: Growth and Opportunity 09:31
      • 1.1 Overview
      • 1.2 Introduction 00:54
      • 1.3 Opportunities in Online Marketing 03:26
      • 1.4 Where Is The Growth Coming From? 05:07
      • 1.5 Conclusion 00:04
    • Lesson 2 - Careers in Online Marketing, Part 2: Choosing Your Path 12:45
      • 2.1 Overview
      • 2.2 Introduction 00:13
      • 2.3 Overview 00:33
      • 2.4 Career Paths 03:25
      • 2.5 Pay-Per-Click / Display Media 00:14
      • 2.6 Web Analytics 00:16
      • 2.7 Social Media 00:24
      • 2.8 Search Engine Optimization 00:44
      • 2.9 Conversion Optimization 01:34
      • 2.10 Affiliate Marketing 01:17
      • 2.11 Online Marketing Titles 01:22
      • 2.12 How to Get the Job 02:37
      • 2.13 Conclusion 00:06
    • Lesson 3 - Careers in Online Marketing, Part 3: Getting the Job 12:14
      • 3.1 Overview
      • 3.2 Introduction 00:38
      • 3.3 First 03:28
      • 3.4 Register Your Name 02:28
      • 3.5 10 More Ways to Own Yourself in Search 05:22
      • 3.6 Conclusion 00:18
    • Lesson 4 - Launching and Managing Your SEO Consultancy 25:43
      • 4.1 Overview
      • 4.2 Introduction 00:16
      • 4.3 How I Started 02:27
      • 4.4 RANCEMS Defined 01:34
      • 4.5 The Main Goal 04:41
      • 4.6 Review Their Site 03:47
      • 4.7 Analyze the Competitors 02:53
      • 4.8 Negotiate the Budget 02:11
      • 4.9 Process and Disclosures 04:15
      • 4.10 Examine the ROI 01:34
      • 4.11 Manage Expectations 00:49
      • 4.12 Sign the Contract 01:11
      • 4.13 Conclusion 00:05
    • Lesson 1 - Introduction to SEO Tools 09:51
      • 1.1 Overview
      • 1.2 Introduction 00:48
      • 1.3 SEO Toolset 02:34
      • 1.4 Type of Tools Overview 03:02
      • 1.5 Free Tools 02:39
      • 1.6 Review 00:42
      • 1.7 Untitled-4 00:06
    • Lesson 2 - A Guide to Moz Tools 27:53
      • 2.1 Overview
      • 2.2 Introduction 01:19
      • 2.3 Visualization Tool 02:50
      • 2.4 Keyword Difficulty 01:21
      • 2.5 Term Extractor 00:27
      • 2.6 Moz Bar 01:36
      • 2.7 Backlink Analysis 02:50
      • 2.8 Term Target 01:24
      • 2.9 Crawl Test 01:16
      • 2.10 LinkScape 08:21
      • 2.11 Juicy Link Finder 01:44
      • 2.12 Competitive Link Finder 02:34
      • 2.13 Strongest SubPage 01:31
      • 2.14 Conclusion 00:40
    • Course Feedback
      • Course Feedback
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

Exam & certification

  • How do I become certified in Advanced SEO?

    When you have completed the training, you will become certified when you pass the SEO examination.

  • What are the prerequisites for the certification?

    Although not required, ideally, participants will first complete our Search Engine Optimization (SEO) Foundations course. Ultimately, participants will need a basic working knowledge of HTML, internet usage, and Microsoft Office for a successful learning experience.

Reviews

Simplilearn’s Advanced SEO course is a good springboard for the traditional marketers.

Simple, clean and perfect courseware!

This course will make you learn everything you need to know about search engine optimization, nothing more and nothing less. Highly recommended.

Read more Read less

This was a great course for someone like me, who understands the importance of SEO but don’t know how to implement it. I now have a much better understanding. Thanks!

Read more Read less

Thanks! I see now how to improve my projects and get a better result.

FAQs

  • What is digital marketing all about?

    Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What are the key highlights of the course?

    This course is all-inclusive, providing more than 25 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

  • Is the training up to date and relevant?

    Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

  • How long does the course take to complete?

    You should expect to spend about 25 – 30 hours to complete the course and take the certification exam.

  • What are the prerequisites for this course?

    Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.

  • Do I have to order any course material?

    This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.

  • Who are the instructors?

    Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.
    • Google’s very own Digital Marketing Evangelist, Avinash Kaushik, is a master in Web Analytics. He trains participants to collect, organize, analyze web traffic data, and improve site performance.
    • Jennifer Cario, Social Media authority, provides an insight on building real customer relationships using techniques and strategies ideal for social media.
    • Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
    • Training with New York Times bestselling author Bryan Eisenberg is an awesome experience, as he guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website.
    • Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.
    • Jeff Hasen, CMO at Mobivity, gives participants a thorough understanding of mobile marketing.

  • Who are your clientele for this course?

    The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

  • How is the job market for digital marketing professionals?

    The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : Monster.com). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities.

    Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • How does the online eLearning training work?

    Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.

  • How do I enroll in this program?

    You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.
    • Visa Credit or Debit card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • Will the access period be extended?

    Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.

  • I have trouble accessing the online course whom should I contact?

    If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

  • I’d like to learn more about this training program. Who should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

Contact Us

+1-844-532-7688

(Toll Free)

Request more information

For individuals
For business
Name*
Email*
Phone Number*
Your Message (Optional)
We are looking into your query.
Our consultants will get in touch with you soon.

A Simplilearn representative will get back to you in one business day.

First Name*
Last Name*
Email*
Phone Number*
Company*
Job Title*

People also bought this Masters Program:

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
/index/hidden/ - Never remove this line