Course description

  • What’s the focus of this course?

    Pay Per Click (PPC) is an effective internet advertising model used to direct traffic to websites. Advertisers pay the publisher or the website owner only when the advertisement is clicked. Simplilearn’s Advanced Pay Per Click course trains professionals in the fields of PPC and Paid Search. In the digital world, a PPC-certified professional is able to display compelling campaigns to target an audience based on expressed interests and demonstrated search history.

  • What are the course objectives?

    This Advanced Pay Per Click (PPC) course helps participants to gain expertise in Pay Per Click and Paid Search. After completing this course, participants will:

    • Have knowledge and expertise on various aspects of Pay Per Click advertising.
    • Be familiar with the auction model, ranking algorithms, and post-click activity.
    • Understand the differences between various search engines and how each one can affect a campaign.
    • Be able to assess the market shared by the search engines.
    • Analyze past and future Pay Per Click trends.
    • Define, measure, and compare keywords and choose the best to fit the advertising model.
    • Have a strong awareness of campaign settings, how to structure a campaign, and pricing models.
    • Be proficient in writing your own ads, developing landing pages, and using ad groups.
    • Review the market trends to decipher which PPC campaign works for other marketers.
    • Track clicks and the Return on Investment to determine success for each campaign.
    • Will have knowledge of display advertising
    •  Will gain insights into advanced Content marketing and advanced website conversion rate optimization

     
     
    The program provides access to more than 35 live, instructor-led online classes conducted by an expert training team. You’ll gain access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions and other resources to enable you to master the skills you’ll need to become a complete PPC specialist.
     
     

  • Who can become a PPC Specialist?

    PPC skills are ideal for those who seek leadership positions in paid marketing. The following roles are best suited to be PPC specialists:
    • Marketing managers
    • Digital marketing executives
    • Marketing and sales professionals
    • Management, engineering, business, and communication graduates
    • Entrepreneurs and business owners
       

  • Why become a PPC Specialist?

    Paid marketing is the most effective way to target digital audiences and accounts for 40+ percent of all digital marketing budgets. PPC specialists are responsible for planning, managing, and executing paid marketing campaigns on various media to achieve business goals such as brand awareness, lead generation, and sales conversion. This role requires a blend of marketing and analytical skills and an in-depth understanding of bidding methods, performance measurement, ad platforms, conversion optimization and search engine marketing to manage campaigns that drive real ROI.
     
    There is impressive year over year growth of paid digital spending and a huge global demand for pay per click specialists. A few supporting facts and figures: 

    • There are 2700+ jobs in the USA and 5300+ jobs in the UK that require PPC skills
    • In India, there are 4000+ jobs on Naukri.com for PPC specialists
       

  • What skills will you learn?

    At the end of this PPC Certification course, you will be able to:

    • Ensure that your business can be found easily on search engine results
    • Dramatically increase the traffic to your site
    • Enhance your reach to both local and global customers
    • Control your ad budget
    • Measure your ads’ performances 
    • Get leads quickly and improve your lead generation results

Tools covered

Analytics Tools
Bing Ads Mangager Google Analytics Google Tag Manager
Keyword Tools
Google Ads

Course preview

    • Lesson 1 - Introduction to PPC Advertising 12:54
      • 1.1 Introduction to PPC Advertising
      • 1.2 Introduction 00:16
      • 1.3 What is Pay Per Click? 01:01
      • 1.4 Efficient Advertising No Wasted Impressions 00:53
      • 1.5 The Three R's of Pay Per Click 00:25
      • 1.6 PPC Account 01:48
      • 1.7 Remove the Guessing Game 03:31
      • 1.8 PPC Gives You Valuable Insight 01:26
      • 1.009 PPC Gives You... 00:35
      • 1.010 Level Playing Field 00:29
      • 1.011 Conclusion 02:30
    • Lesson 2 - Psychology of Search 12:42
      • 2.001 Psychology of Search
      • 2.002 Introduction 00:29
      • 2.003 We Don't Use Search to Browse the Web 00:25
      • 2.004 People Think in Concepts 01:11
      • 2.005 Expectation of Results 01:59
      • 2.006 Search Marketing is Not Interruptive 02:32
      • 2.007 Track Conversions 00:45
      • 2.008 Successful SEM 01:56
      • 2.009 Most Common Online Activities 01:25
      • 2.010 Advertising Isn't Advertising When It's Information 02:00
    • Lesson 3 - The Search Opportunity 15:25
      • 3.001 The Search Opportunity
      • 3.002 Introduction 00:22
      • 3.003 Web Is Essential 03:11
      • 3.004 Even the C-Level Uses the Web 00:59
      • 3.005 C-Level Trusts Internet Above Work Contacts 01:39
      • 3.006 Online Activities By Time 02:39
      • 3.007 World Wide Advertising Revenue 00:52
      • 3.008 User Attention Does Not Equal Advertising Spend 00:46
      • 3.009 Consumers Are Now In Control 01:44
      • 3.010 SEM Spend Projections 02:08
      • 3.011 Moment of Decision 01:05
    • Lesson 4 - The Buying Cycle 17:49
      • 4.001 The Buying Cycle
      • 4.002 Introduction 00:17
      • 4.003 The Buying Cycle 02:41
      • 4.004 Search Buying Cycle 02:41
      • 4.005 Buying a New Book 03:09
      • 4.006 Buying B2B Software 03:07
      • 4.007 Ad Copy Writing 02:42
      • 4.008 Landing Pages 00:50
      • 4.009 Why is This So Important? 02:22
    • Lesson 5 - Quick Note on User Interfaces 02:05
      • 5.001 Quick Note on User Interfaces
      • 5.002 Introduction 00:24
      • 5.003 The UI Changes Often 01:41
    • Lesson 1 - Introducing Keywords Part 1 Keyword Basics Keyword Organization 22:30
      • 1.001 Introducing Keywords Part 1 Keyword Basics Keyword Organization
      • 1.002 Introduction 00:26
      • 1.003 Reminders 01:19
      • 1.004 Search Query Intent 01:49
      • 1.005 Search Sessions 01:18
      • 1.006 Types of Keywords 01:38
      • 1.007 Keyword Considerations 00:50
      • 1.008 Do You Know Your Keywords 01:56
      • 1.009 Search Query Frequency Length 00:44
      • 1.010 Search Volume 01:28
      • 1.011 Account Hierarchy 01:48
      • 1.012 Defining Ad Groups 01:43
      • 1.013 The Two Word Rule 02:56
      • 1.014 Organizing Ad Groups 02:25
      • 1.015 Post Launch Organization 02:10
    • Lesson 2 - Introducing Keywords Part 2 The Long Tail Keyword Discovery 16:15
      • 2.001 Introducing Keywords Part 2 The Long Tail Keyword Discovery
      • 2.002 Introduction 00:31
      • 2.003 The Long Tail 01:15
      • 2.004 Why Consider Long Tail 02:34
      • 2.005 Long Tail Ecommerce 02:00
      • 2.006 Long Tail Doesn't Always Work 01:50
      • 2.007 Expand Keywords Appropriately 03:30
      • 2.008 Example Maternity Shirts 00:57
      • 2.009 Finding Keywords 00:55
      • 2.010 Recap 02:43
    • Lesson 3 - Understanding Match Types 21:11
      • 3.001 Understanding Match Types
      • 3.002 Introduction 00:14
      • 3.003 Reminders 00:31
      • 3.004 Exact Match 01:35
      • 3.005 Phrase Match 01:41
      • 3.006 Broad Match 01:52
      • 3.007 Modified Broad Match 02:18
      • 3.008 Modified Broad Example Cake 02:07
      • 3.009 Modified Broad Example Shoes 02:06
      • 3.010 Match Type Organization 01:23
      • 3.011 Which Match Types to Use 03:09
      • 3.012 Recap 04:15
    • Lesson 4 - Managing Search Queries Negative Keywords 33:10
      • 4.001 Managing Search Queries Negative Keywords
      • 4.002 Introduction 00:20
      • 4.003 Negative Keyword Overview 00:45
      • 4.004 Negative Keyword Match Types 03:36
      • 4.005 Negative Keyword and Account Structure 00:55
      • 4.006 Campaign Level Negatives 04:37
      • 4.007 Before Adding Negatives 01:40
      • 4.008 Ad Group Level Negatives 02:08
      • 4.009 Pivot Tables 02:12
      • 4.010 Cost Data 01:35
      • 4.011 Match Type Organization 03:58
      • 4.012 Examining Query Data 01:56
      • 4.013 Aggregate Match Type Data 01:26
      • 4.014 Search Query Flow Chart 01:53
      • 4.015 Other Notes on Negative Keywords 02:32
      • 4.016 Recap 03:37
    • Lesson 5 - How to Add Keywords 16:37
      • 5.001 How to Add Keywords
      • 5.002 Introduction 00:24
      • 5.003 Bing Ads Adding Keywords 03:26
      • 5.004 Google AdWords Adding Keywords 01:15
      • 5.005 Bing Ads Campaign Planner 01:27
      • 5.006 Google AdWords Keyword Planner 00:59
      • 5.007 Page Spidering Option 02:52
      • 5.008 Forecasting 02:58
      • 5.009 Desktop Editors 01:33
      • 5.010 Recap 01:43
    • Quiz
      • Quiz
    • Lesson 1 - Creating Compelling Ad Copy Part 1 Connecting Search Queries to Websites 32:04
      • 1.001 Creating Compelling Ad Copy Part 1 Connecting Search Queries to Websites
      • 1.002 Introduction 00:24
      • 1.003 From Ad Copy to Websites 00:34
      • 1.004 Searching for Answers 01:24
      • 1.005 Unique Selling Proposition 01:00
      • 1.006 Features Vs Benefits 02:22
      • 1.007 The Buying Cycle 00:50
      • 1.008 Instruct What to Do Next 01:59
      • 1.009 Examine Search Results 05:30
      • 1.010 Calls to Action Are Important 02:59
      • 1.011 Anatomy of Ad Copy 00:27
      • 1.012 Headline 00:28
      • 1.013 Description Line 1 01:29
      • 1.014 Description Line 2 00:46
      • 1.015 Display URL 02:45
      • 1.016 Mobile Preference 02:22
      • 1.017 A Place to Start 02:20
      • 1.018 Ad Copy 02:32
      • 1.019 Recap 01:53
    • Lesson 2 - Creating Compelling Ad Copy Part 2 Trademarks and Dynamic Insertion 19:55
      • 2.001 Creating Compelling Ad Copy Part 2 Trademarks and Dynamic Insertion
      • 2.002 Introduction 00:06
      • 2.003 Trademarks 01:45
      • 2.004 Are You Infringing 03:28
      • 2.005 Submitting Trademarked Ads 01:58
      • 2.006 Keyword Level Destination URLs 00:50
      • 2.007 Microsoft adCenter Facebook 01:21
      • 2.008 Dynamic Keyword Insertion 01:41
      • 2.009 How DKI Works 02:54
      • 2.010 Formatting Determines the Case 02:30
      • 2.011 Ad Preview 00:32
      • 2.012 DKI Will Not Magically Fix Everything 00:31
      • 2.013 Where Should You Send Traffic 02:19
    • Lesson 3 - Ad Extensions 21:30
      • 3.001 Ad Extensions
      • 3.002 Introduction 00:33
      • 3.003 Ad Extension Overview 00:17
      • 3.004 Location Extension 03:28
      • 3.005 Call Extension 05:09
      • 3.006 Social Extension 02:03
      • 3.007 Sitelinks 04:38
      • 3.008 App Extension 00:32
      • 3.009 Review Extension 01:20
      • 3.010 Ad Rank Extensions 01:41
      • 3.011 Recap 01:49
    • Lesson 4 - Landing Pages Where to Send Your PPC Traffic 26:54
      • 4.001 Landing Pages Where to Send Your PPC Traffic
      • 4.002 Introduction 00:31
      • 4.003 Destination URLs 01:14
      • 4.004 Google Analytics 00:30
      • 4.005 What Visitors Think 04:55
      • 4.006 Conventional Wisdom 02:19
      • 4.007 Product Pages 00:41
      • 4.008 Segmenting Users Until Action Occurs 01:02
      • 4.009 Industry Does Not Matter 00:50
      • 4.010 Segmentation Pages 01:03
      • 4.011 You Should Not Search Again 00:51
      • 4.012 Creating Dedicated PPC Landing Pages 00:34
      • 4.013 Basic PPC Landing Page 01:13
      • 4.014 Segmentation Pages 02:07
      • 4.015 Reinforce Discount Codes 01:51
      • 4.016 Reinforce Message 02:26
      • 4.017 Not Perfection Clear Information 02:27
      • 4.018 Recognize the Buying Cycle Length 01:06
      • 4.019 Conclusion 01:14
    • Lesson 5 - Ad Copy Testing 45:43
      • 5.001 Ad Copy Testing
      • 5.002 Introduction 00:22
      • 5.003 Overview of Testing 01:17
      • 5.004 Most Common Split Tests 01:49
      • 5.005 How Long Do You Want to Test For 01:15
      • 5.006 How Much Traffic and Conversion 01:12
      • 5.007 Meet All 3 Requirements 00:53
      • 5.008 Low Volume Accounts 01:18
      • 5.009 Split Testing Ad Optimization 01:16
      • 5.010 Ad Copy Testing 02:04
      • 5.011 Test Pricing 04:18
      • 5.012 Discounts Chart 01:46
      • 5.013 Calls to Action 04:21
      • 5.014 Questions 02:34
      • 5.015 Testimonials 01:16
      • 5.016 Negative Information 01:32
      • 5.017 Dynamic Keyword Insertion 00:25
      • 5.018 Rich Media Ad Testing 03:09
      • 5.019 Everything Done Correctly 01:24
      • 5.020 Testing 01:03
      • 5.021 Commercial vs. Non-Commercial 02:43
      • 5.022 Testing Test Ads 00:56
      • 5.023 Split Testing Ad Copy - Measuring Results 03:36
      • 5.024 Use Analytics for Engagement Metrics 03:12
      • 5.025 Recap 02:02
    • Quiz
      • Quiz
    • Lesson 1 - Account Settings and UI Walkthrough 29:23
      • 1.001 Account Settings and UI Walkthrough
      • 1.002 Introduction 00:31
      • 1.003 2 Types of Accounts 01:50
      • 1.004 Access Levels 00:45
      • 1.005 Single and Multiple Accounts 01:16
      • 1.006 Campaign 01:46
      • 1.007 General Campaign Settings 04:17
      • 1.008 Scheduling Settings 03:33
      • 1.009 All Online Campaigns 03:59
      • 1.010 Placement Data 01:47
      • 1.011 Customize 02:14
      • 1.012 What You Want Your Account to Accomplish 01:31
      • 1.013 Monitor Your Conversions 01:36
      • 1.014 More Options 02:25
      • 1.015 Microsoft adCenter 00:42
      • 1.016 Conclusion 01:11
    • Lesson 2 - Campaign Settings Part 1 Location and Language Targeting 36:04
      • 2.001 Campaign Settings Part 1 Location and Language Targeting
      • 2.002 Introduction 00:32
      • 2.003 Location Targeting The Technology 03:02
      • 2.004 Location Targeting The Implementation 03:15
      • 2.005 Location Targeting Options Advanced and Country 04:12
      • 2.006 Location Targeting Options Radius Extension Bulk Additions and Excluding 04:05
      • 2.007 Reaching Most People in Geography 04:09
      • 2.008 Writing Local Ads 02:18
      • 2.009 Location Targeting Advanced Configuration 03:21
      • 2.010 Geographic Targeting Think Locally 02:22
      • 2.011 Case Study Cultural Differences Impact on CTR 02:50
      • 2.012 AdWords Geographic Report 02:51
      • 2.013 Google Trends 01:25
      • 2.014 Conclusion 01:42
    • Lesson 3 - Campaign Settings Part 2 Types Budget Reach 21:06
      • 3.001 Campaign Settings Part 2 Types Budget Reach
      • 3.002 Introduction 00:20
      • 3.003 Campaign Types 02:58
      • 3.004 Device Targeting 00:39
      • 3.005 Manual CPC Bidding 00:52
      • 3.006 Budget Optimizer Enhanced Bidding 01:37
      • 3.007 CPA Bidding CPM 01:50
      • 3.008 Daily Budget Shared Budget 01:28
      • 3.009 Delivery Method 01:21
      • 3.010 Ad Scheduling 02:27
      • 3.011 Ad Delivery 01:50
      • 3.012 Ad Rotation Settings 02:40
      • 3.013 Recap 03:04
    • Quiz
      • Quiz
    • Lesson 1 - Setting and Measuring Goals 20:13
      • 1.001 Setting and Measuring Goals
      • 1.002 Introduction 00:18
      • 1.003 Setting Marketing Goals 01:28
      • 1.004 Set Your Goals 02:39
      • 1.005 Measuring Goals 01:49
      • 1.006 Important Numbers 01:35
      • 1.007 Tracking Goals 03:24
      • 1.008 adCenter Conversion Tracking 01:12
      • 1.009 Thank You Page Codes 02:49
      • 1.010 Tracking Other Paid Search Sites 03:52
      • 1.011 Conclusion 01:07
    • Lesson 2 - ROAS Conversion Setting Initial Bids 30:54
      • 2.001 ROAS Conversion Setting Initial Bids
      • 2.002 Introduction 00:26
      • 2.003 Examining the Metrics 03:34
      • 2.004 Calculating Profit and ROAS 03:35
      • 2.005 What Makes a Conversion 01:25
      • 2.006 Simple Email Capture 00:57
      • 2.007 Simple Complex Whitepaper Download 01:31
      • 2.008 Lead Generation 01:11
      • 2.009 Expensive Low Cost Ecommence 01:06
      • 2.010 Local Service Companies 01:36
      • 2.011 Estimating Initial Conversion Rates 00:34
      • 2.012 Affiliates 01:49
      • 2.013 Ad Group Keyword Bids 01:11
      • 2.014 Calculating Initial Bids by ROAS 02:26
      • 2.015 Revenue Per Click 00:54
      • 2.016 Calculating Initial Bids by Revenue Per Click 02:30
      • 2.017 Adwords Keyword Tool 02:10
      • 2.018 AdWords Traffic Estimator 01:10
      • 2.019 Recap 02:44
      • 2.020 Thank You 00:05
    • Lesson 3 - Effective Bid Strategies Part 1 Bidding Options 21:00
      • 3.001 Effective Bid Strategies Part 1 Bidding Options
      • 3.002 Introduction 00:16
      • 3.003 Bidding Options 00:40
      • 3.004 Max CPC Bidding 01:00
      • 3.005 Budget Optimizer 01:36
      • 3.006 What Is Your Keyword s Value 01:14
      • 3.007 PPC Account Structure 01:51
      • 3.008 Set Interaction Goals Analytics 02:26
      • 3.009 Enhanced CPC Bidding 04:01
      • 3.010 CPA Bidding 03:09
      • 3.011 Flexible Bidding 03:25
      • 3.012 Bidding Comparison Chart 01:22
    • Lesson 4 - Effective Bid Strategies Part 2 Setting Bids 22:15
      • 4.001 Effective Bid Strategies Part 2 Setting Bids
      • 4.002 Introduction 00:06
      • 4.003 Bid Modifiers 04:09
      • 4.004 Location Bid Modifiers 03:02
      • 4.005 Ad Scheduling Bid Modifiers 02:06
      • 4.006 Ad Scheduling Advanced 02:52
      • 4.007 Ad Scheduling B2B Case 03:53
      • 4.008 Device Bid Modifiers 03:09
      • 4.009 Bidding Recap 02:54
      • 4.010 Thank You 00:04
    • Lesson 5 - How to Extract Valuable Data 16:49
      • 5.001 How to Extract Valuable Data
      • 5.002 Introduction 00:36
      • 5.003 Online Campaigns 02:27
      • 5.004 Filters and Segments 02:58
      • 5.005 Ad Groups Data 03:47
      • 5.006 Dimensions Data 01:48
      • 5.007 Geographic Data 01:06
      • 5.008 Display Data 01:34
      • 5.009 Recap 02:23
      • 5.010 Thank You 00:10
    • Quiz
      • Quiz
    • Lesson 1 - PPC Introduction to Display Advertising 28:30
      • 1.001 PPC Introduction to Display Advertising
      • 1.002 Introduction 00:21
      • 1.003 Search Vs. Display 03:52
      • 1.004 Smart Pricing 02:31
      • 1.005 Campaign Settings and Bidding 01:28
      • 1.006 Keywords for Display Targeting 04:09
      • 1.007 Topic Targeting 01:34
      • 1.008 Interest Targeting 01:43
      • 1.009 Remarketing 02:53
      • 1.010 Automatic Placements 01:07
      • 1.011 Managed Placements 02:37
      • 1.012 Buying Cycle Based upon Targeting Types 02:12
      • 1.013 Flexible Targeting 00:58
      • 1.014 Recap 03:01
      • 1.015 Thank you 00:04
    • Lesson 2 - Advanced Display Targeting Part 1 Advanced Targeting Options 20:14
      • 2.001 Advanced Display Targeting Part 1 Advanced Targeting Options
      • 2.002 Introduction 00:23
      • 2.003 Basic Targeting 01:10
      • 2.004 Flexible Reach 03:44
      • 2.005 Good Combinations 06:46
      • 2.006 Excluding Inventory 08:11
    • Lesson 3 - Advanced Display Targeting Part 2 Taking Action 21:21
      • 3.001 Advanced Display Targeting Part 2 Taking Action
      • 3.002 Introduction 00:23
      • 3.003 Display Campaign Structure 02:51
      • 3.004 A Simple Workflow 00:45
      • 3.005 Using Google Analytics 02:26
      • 3.006 Display Campaign Optimizer 03:28
      • 3.007 Cost per Impression Bid Method 03:16
      • 3.008 Getting Started 05:09
      • 3.009 Every Campaign Setting Applies 01:38
      • 3.010 Recap 01:25
    • Lesson 4 - Image and Video Ads 19:18
      • 4.001 Image and Video Ads
      • 4.002 Introduction 00:29
      • 4.003 Rich Media Ads 01:30
      • 4.004 Image Ads 04:01
      • 4.005 Creating Image Ads 05:13
      • 4.006 Video Ads 03:16
      • 4.007 Opening Images 01:51
      • 4.008 Play Rates and Bidding 01:28
      • 4.009 Recap 01:30
    • Lesson 5 - Remarketing 33:54
      • 5.001 Remarketing
      • 5.002 Introduction 00:24
      • 5.003 Overview of Remarketing 01:08
      • 5.004 Using Google Analytics for Remarketing 02:37
      • 5.005 Using AdWords Script for Remarketing 03:37
      • 5.006 Determining Lists 01:19
      • 5.007 List Segmentation 06:28
      • 5.008 Ecommerce Example 04:54
      • 5.009 Creating Audiences in AdWords 01:36
      • 5.010 The Ads Landing Pages 03:45
      • 5.011 Frequency Cap 01:07
      • 5.012 Case Study for Segmentation 04:16
      • 5.013 Recap 02:38
      • 5.014 Thank You 00:05
    • Quiz
      • Quiz
    • Lesson 1 - Ad Group Organization 36:47
      • 1.001 Ad Group Organization
      • 1.002 Introduction 00:18
      • 1.003 Ad Group Organization Intro 01:22
      • 1.004 Initial Keyword Research 02:02
      • 1.005 Does Keyword Fit Both 00:49
      • 1.006 Ad Group Organization 01:06
      • 1.007 Organization for Large Accounts 01:12
      • 1.008 Include Your Brands 01:21
      • 1.009 List Your Modifiers 01:07
      • 1.010 Mix Keywords 00:54
      • 1.011 Result Lots of Keywords 02:56
      • 1.012 Scaling Ad Copy 02:57
      • 1.013 There are Tools 01:29
      • 1.014 Large Accounts Landing Pages 03:00
      • 1.015 Mobile Keyword Organization 02:19
      • 1.016 Using Negatives for Organization 02:54
      • 1.017 Organizing by Match Type 02:48
      • 1.018 Restricting Match Types by Ad Group 03:30
      • 1.019 Restricting Match Types by Campaigns 02:13
      • 1.020 Recap 02:25
      • 1.021 Thank You 00:05
    • Lesson 2 - Campaign Organization 29:46
      • 2.001 Campaign Organization
      • 2.002 Introduction 00:23
      • 2.003 What Creates a Conversion 02:34
      • 2.004 Goals and Budget 03:53
      • 2.005 Getting Started with Campaigns 01:27
      • 2.006 Geographic Campaigns 03:44
      • 2.007 CPC vs. CPA Bidding 02:18
      • 2.008 Mobile Campaigns 01:18
      • 2.009 Mobile Bidding 02:13
      • 2.010 Growing Campaign Complexity 01:05
      • 2.011 Ad Scheduling 02:10
      • 2.012 Organizing Around Budgets 01:39
      • 2.013 Complex Organization 01:38
      • 2.014 Think Through Complex Goals 02:44
      • 2.015 Insights Drive Organization 00:51
      • 2.016 Recap 01:43
      • 2.017 Thank You 00:06
    • Lesson 3 - Working with Multiple Accounts 12:15
      • 3.001 Working with Multiple Accounts
      • 3.002 Introduction 00:24
      • 3.003 My Client Center 02:21
      • 3.004 MCC Access Levels 02:29
      • 3.005 Manager Defined Spend 01:29
      • 3.006 Adwords Adwords Editor 01:15
      • 3.007 AdWords Bulk Editing 01:09
      • 3.008 AdWords API 00:57
      • 3.009 Recap 02:06
      • 3.010 Thank You 00:05
    • Quiz
      • Quiz
    • Lesson 1 - Introduction to Quality Score 29:53
      • 1.001 Introduction to Quality Score
      • 1.002 Introduction 00:24
      • 1.003 Quality Score Overview 01:13
      • 1.004 Ad Rank Background 01:16
      • 1.005 Ad Rank Formula 02:58
      • 1.006 Ad Rank Illustrated 05:09
      • 1.007 Quality Score Financials 01:46
      • 1.008 Viewing Quality Score Data 00:39
      • 1.009 Quality Score Factors 04:56
      • 1.010 Landing Page Spiderability 04:25
      • 1.011 Landing Page Relevance 01:03
      • 1.012 Landing Page Transparency 01:39
      • 1.013 Landing Page Navigation 01:14
      • 1.014 Landing Page Load Time 01:23
      • 1.015 Recap 01:48
    • Lesson 2 - Working with Quality Score Part 1 19:29
      • 2.001 Working with Quality Score Part 1
      • 2.002 Introduction 00:25
      • 2.003 Quality Score Ranges 05:19
      • 2.004 Diagnosing Where to Start 03:41
      • 2.005 Increasing Quality Scores 01:48
      • 2.006 Testing Ideas Ad Type and Serve Rate 03:56
      • 2.007 Testing Ideas Device Type and Relevance 04:15
      • 2.008 Thank You 00:05
    • Lesson 3 - Working with Quality Score Part 2 24:53
      • 3.001 Working with Quality Score Part 2
      • 3.002 Introduction 00:08
      • 3.003 Landing Page Issues 04:22
      • 3.004 Ignore QS Minimum Impressions 01:57
      • 3.005 Ignore QS Word Variations 01:58
      • 3.006 Ignore QS Industry 02:30
      • 3.007 Outliers in Quality Score 01:55
      • 3.008 Bing Quality Score 02:43
      • 3.009 Balancing Quality Score with Revenue 03:40
      • 3.010 Where Should You Focus 03:01
      • 3.011 Recap 02:39
    • Lesson 4 - Pivot Tables and Quality Score 13:05
      • 4.001 Pivot Tables and Quality Score
      • 4.002 Introduction 00:27
      • 4.003 Creating Pivot Tables 08:09
      • 4.004 Managing Your Low Quality Scores 02:11
      • 4.005 See How You re Doing Overall 02:18
    • Quiz
      • Quiz
    • Lesson 1 - Creating Launching and Managing a PPC Account Part 1 23:18
      • 1.001 Creating Launching and Managing a PPC Account Part 1
      • 1.002 Introduction 00:18
      • 1.003 Planning the Account 02:11
      • 1.004 Researching for the Account 01:48
      • 1.005 Determine the Basics of the Account 02:11
      • 1.006 Creating the Account 02:47
      • 1.007 Finishing Keyword Research 03:07
      • 1.008 The Double Check Before Launch 01:56
      • 1.009 Launching the Account 02:25
      • 1.010 Optimizing the Account 02:43
      • 1.011 Examine Ad Landing Page Tests 01:50
      • 1.012 Bid Modifiers 01:54
      • 1.013 Thank You 00:08
    • Lesson 2 - Creating Launching and Managing a PPC Account Part 2 26:55
      • 2.001 Creating Launching and Managing a PPC Account Part 2
      • 2.002 Introduction 00:13
      • 2.003 Analyzing Types of Ad Groups 03:17
      • 2.004 Adjusting AdWords Bids 02:28
      • 2.005 Ad Group Labels 01:29
      • 2.006 Determining Ad Labels 01:41
      • 2.007 Conversion Funnels 02:07
      • 2.008 Long Sales Cycle Conversion Funnels 03:37
      • 2.009 Project Management 04:01
      • 2.010 Project Management Fitting in Non-Essential Goals 02:27
      • 2.011 Choosing Project Managment Software 03:30
      • 2.012 Recap 02:00
      • 2.013 Thank You 00:05
    • Lesson 3 - Strategy Documentation Implementation 22:13
      • 3.001 Strategy Documentation Implementation
      • 3.002 Introduction 00:22
      • 3.003 Strategy Documentation 02:55
      • 3.004 Interview Business and Marketing Overview 02:21
      • 3.005 Interview Buying Cycle 01:04
      • 3.006 Interview Marketing Details 02:01
      • 3.007 Interview Budget Planning 02:04
      • 3.008 Interview Website Graphics 01:25
      • 3.009 Interview Reporting 01:27
      • 3.010 Marketing Plan Brief Initial Build 03:09
      • 3.011 Marketing Plan Launch Monitoring 01:50
      • 3.012 Launching Monitoring the Account 01:02
      • 3.013 Recap 02:33
    • Lesson 1 - Landing Page Testing 31:09
      • 1.001 Landing Page Testing
      • 1.002 Introduction 00:18
      • 1.003 Where to Send Traffic 01:33
      • 1.004 Informational Queries 01:38
      • 1.005 Local Business Queries 01:03
      • 1.006 Narrow Theme Sites 01:41
      • 1.007 Ambiguous Queries 01:16
      • 1.008 Product Queries 02:31
      • 1.009 Brand Searches 00:52
      • 1.010 Thank You Pages 00:58
      • 1.011 Test Homepages 00:53
      • 1.012 Testing Category Conversion Pages 00:44
      • 1.013 Segmentation Pages 04:40
      • 1.014 Video Testing 05:26
      • 1.015 Two Ways to Test Pages 04:08
      • 1.016 Don t Design by Committee 01:25
      • 1.017 Recap 02:03
    • Lesson 2 - Advanced Testing Techniques 25:05
      • 2.001 Advanced Testing Techniques
      • 2.002 Introduction 00:21
      • 2.003 Controlling Risk 01:16
      • 2.004 AdWords Campaign Experiments 13:41
      • 2.005 What Makes a Conversion 01:01
      • 2.006 Landing Page Testing 02:40
      • 2.007 Low Volume Ad Copy Writing 01:27
      • 2.008 Combine and Analyze Data in Pivot Tables 02:06
      • 2.009 Recap 02:33
    • Lesson 3 - Building the Perfect Landing Page 41:52
      • 3.001 Building the Perfect Landing Page
      • 3.002 Introduction 03:06
      • 3.003 How To Get There 01:37
      • 3.004 Have A Structured Approach 02:52
      • 3.005 Identify Your Conversion Problem 02:54
      • 3.006 Don t Slice and Dice 03:01
      • 3.007 Testing Is About Motivating 03:12
      • 3.008 3 Types of Landing Pages 04:39
      • 3.009 Case Studies 03:05
      • 3.010 The 5 Dimensions 01:09
      • 3.011 Case Studies 06:17
      • 3.012 What Are The Variables 00:45
      • 3.013 Buttons 04:28
      • 3.014 Forms 01:07
      • 3.015 Hyperlinks 01:25
      • 3.016 The Purple Elephant 02:09
      • 3.017 Thank You 00:06
    • Lesson 1 - Save Time with AdWords Editor and Excel 30:30
      • 1.001 Save Time with AdWords Editor and Excel
      • 1.002 Introduction 00:28
      • 1.003 Intro to AdWords Editor 01:42
      • 1.004 AdWords Accounts 03:08
      • 1.005 Leaving Comments in the Editor 00:41
      • 1.006 Making Mass Changes to Bids 04:42
      • 1.007 Creating Ad Copy 04:29
      • 1.008 Apply the Templates 06:25
      • 1.009 Checking for Max Number of Characters 03:47
      • 1.010 Uploading From the Editor 01:21
      • 1.011 Exporting Accounts 00:50
      • 1.012 Conclusion 02:57
    • Quiz
      • Quiz
    • Lesson 1 - Display Advertising: The Digital Customer 10:26
      • 1.1 Overview
      • 1.2 Introduction 00:12
      • 1.3 The Digital Consumer 00:45
      • 1.4 Accepted Fact #1 00:35
      • 1.5 Accepted Fact #2 00:27
      • 1.6 Search Marketing 00:53
      • 1.7 Primary Influence to Purchase 01:01
      • 1.8 Online Ads 01:13
      • 1.9 Accepted Fact #3 01:23
      • 1.10 Searches 01:18
      • 1.11 Relevancy 01:58
      • 1.12 Relevancy Increases Conversions 00:34
      • 1.13 Thank You 00:07
      • Quiz
    • Lesson 2 - Display Advertising: Defining Display Advertising 09:06
      • 2.1 Overview
      • 2.2 Introduction 00:11
      • 2.3 Display Ads and Banner Blindness 01:02
      • 2.4 Text Ads 00:50
      • 2.5 Leaderboard and Rectangle Ads 00:43
      • 2.6 Billboard Ads 00:49
      • 2.7 Sidekick Ads 00:39
      • 2.8 Filmstrip Ads 00:45
      • 2.9 Medium Rectangle Ads 00:35
      • 2.10 Pushdown Ads 01:05
      • 2.11 Interstitial Ads 00:24
      • 2.12 In-Banner Video: Billboard 00:53
      • 2.13 IAB 00:57
      • 2.14 Thank You 00:13
      • Quiz
    • Lesson 3 - Display Advertising: Targeting Display Advertising 14:56
      • 3.1 Overview
      • 3.2 Introduction 00:10
      • 3.3 Targeting 00:55
      • 3.4 Relevancy 00:57
      • 3.5 Contextual Advertising 03:04
      • 3.6 Intent of User 02:33
      • 3.7 Retargeting 01:26
      • 3.8 Two Types of Display Ads 01:27
      • 3.9 Behavioral Targeting 01:48
      • 3.10 Addressable Targeting 01:38
      • 3.11 Privacy vs Relevance 00:58
      • Quiz
    • Lesson 4 - Display Advertising: How to Track Cookies 13:40
      • 4.1 Overview
      • 4.2 Introduction 00:23
      • 4.3 How Data is Developed 02:41
      • 4.4 Types of Cookies 01:45
      • 4.5 How It Works 02:27
      • 4.6 What Happens Next 02:42
      • 4.7 The Funnel 01:02
      • 4.8 Retargeting 02:15
      • 4.9 Thank You 00:25
      • Quiz
    • Lesson 5 - Display Advertising: Ad Creative 13:04
      • 5.1 Overview
      • 5.2 Introduction 00:18
      • 5.3 Levels of Advertising 02:46
      • 5.4 Relevency Review 00:49
      • 5.5 Retargeting 01:55
      • 5.6 Behavioral Targeting 00:58
      • 5.7 DMP 01:15
      • 5.8 Addressability 01:48
      • 5.9 Ad Optimization 01:33
      • 5.10 What We've Learned 01:30
      • 5.11 Thank You 00:12
      • Quiz
    • Lesson 6 - Display Advertising: The Players 10:54
      • 6.1 Overview
      • 6.2 Introduction 00:23
      • 6.3 The Players, Advertisers, and Publishers 00:44
      • 6.4 Ads on your Site 00:43
      • 6.5 Ads Example 00:37
      • 6.6 Behavior and Ads 00:40
      • 6.7 Relationships Between Technology 01:18
      • 6.8 Agencies 01:45
      • 6.9 Ad Networks 01:02
      • 6.10 Ad Exchanges 00:58
      • 6.11 DSP 01:14
      • 6.12 Browsing Behavior 01:16
      • 6.13 Thank You 00:14
      • Quiz
    • Lesson 7 - Display Advertising: How it all Works 09:52
      • 7.1 Overview
      • 7.2 Introduction 00:22
      • 7.3 Ad Networks 00:22
      • 7.4 Ad Exchanges 00:39
      • 7.5 Demand Side Platform 02:34
      • 7.6 Some Different Views 02:22
      • 7.7 Advantages 03:33
    • Lesson 8 - Display Advertising: Follow the Money 13:36
      • 8.1 Overview
      • 8.2 Introduction 00:10
      • 8.3 Follow the money 00:50
      • 8.4 CPM 01:38
      • 8.5 Cost per click 01:11
      • 8.6 Cost per sale 02:09
      • 8.7 Using CPA model 02:26
      • 8.8 Dynamic Cost Per Mille 04:46
      • 8.9 Conclusion 00:26
      • Quiz
    • Section 1 : Introduction to Content Marketing 44:59
      • 1.1 Introduction 00:56
      • 1.2 What's In It For Me 01:18
      • 1.3 What Is Content Marketing 02:26
      • 1.4 How to Become a Best-in-Class Content Marketer 01:23
      • 1.5 Becoming an Effective Content Marketer - 1 02:49
      • 1.6 Becoming an Effective Content Marketer - 2 03:36
      • 1.7 Becoming an Effective Content Marketer - 3 01:36
      • 1.8 Becoming an Effective Content Marketer - 4 02:04
      • 1.9 Becoming an Effective Content Marketer - 5 03:26
      • 1.10 Becoming an Effective Content Marketer - 6 02:30
      • 1.11 Becoming an Effective Content Marketer - 7 01:31
      • 1.12 Becoming an Effective Content Marketer - 8 01:41
      • 1.13 Becoming an Effective Content Marketer - 9 01:42
      • 1.14 Becoming an Effective Content Marketer - 10 01:42
      • 1.15 Becoming an Effective Content Marketer - 11 01:30
      • 1.16 Becoming an Effective Content Marketer - 12 02:51
      • 1.17 Becoming an Effective Content Marketer - 13 01:53
      • 1.18 Becoming an Effective Content Marketer - 14 03:15
      • 1.19 Becoming an Effective Content Marketer - 15 03:26
      • 1.20 Becoming an Effective Content Marketer - 16 02:16
      • 1.21 Key Takeaways 01:08
      • Quiz: Introduction to Content Marketing
    • Section 2 : Developing a Vision of Content Marketing Success 33:23
      • 2.1 Introduction 00:19
      • 2.2 What's In It For Me 00:59
      • 2.3 Vision for Successful Content Marketing 02:17
      • 2.4 The Michelin Guide Story 08:10
      • 2.5 Hindustan Unilever 05:23
      • 2.6 Volvo Trucks 07:16
      • 2.7 Dell's Take It Easy 06:17
      • 2.8 Key Takeaways 02:42
      • Quiz: Developing a Vision of Content Marketing Success
    • Section 3 : Developing a Business Case for Content Marketing 51:10
      • 3.1 Introduction 00:28
      • 3.2 What's In It For Me 00:42
      • 3.3 Content Marketing Budget 01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs) 12:25
      • 3.5 Challenges and Impact 10:45
      • 3.6 Best Practices 10:40
      • 3.7 Benefits and Financial Impact 06:26
      • 3.8 Build your Business Case 02:56
      • 3.9 Compare the Value of Content Marketing 03:21
      • 3.10 Key Takeaways 01:54
      • Quiz: Developing a Business Case for Content Marketing
    • Project 1 : Developing a Business Case for Content Marketing
      • Developing the business case for content marketing
    • Section 4 : Creating a Successful Content Marketing Strategy 50:13
      • 4.1 Introduction 00:16
      • 4.2 What's In It For Me 01:15
      • 4.3 Creating a Successful Content Marketing Strategy 03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy 08:00
      • 4.5 Content Marketing Strategy - Two-Step Model 08:29
      • 4.6 Two Step Model - First Phase 14:22
      • 4.7 Two-Step Model - Second Phase 10:03
      • 4.8 Benefit of Two-Step flow Model 02:03
      • 4.9 Key Takeaways 02:22
      • Quiz: Creating a Successful Content Marketing Strategy
    • Section 5 : Creating a Remarkable Editorial Mission Statement 37:05
      • 5.1 Introduction 00:20
      • 5.2 What's In It For Me 00:44
      • 5.3 Editorial Mission Statements 12:21
      • 5.4 Create Remarkable Content 06:53
      • 5.5 Top Global Ad Campaigns 07:49
      • 5.6 Remarkable Editorial Mission Statement 07:30
      • 5.7 Key Takeaways 01:28
      • Quiz: Creating a Remarkable Editorial Mission Statement
    • Section 6 : Targeting Customer Intent Instead of Demographics 34:28
      • 6.1 Introduction 00:17
      • 6.2 What's In It For Me 00:45
      • 6.3 Target Intent over Demographic 02:46
      • 6.4 Target Customers on Mobile Devices 04:56
      • 6.5 Target Intent on YouTube 03:46
      • 6.6 Know Your Customers' Intent 10:23
      • 6.7 Have a Mobile-friendly Website 01:47
      • 6.8 Video are Preferred Over Text 08:11
      • 6.9 Key Takeaways 01:37
      • Quiz: Target Customer Intent Instead of Demographics
    • Section 7 : Targeting Key Influencers 36:58
      • 7.1 Introduction 00:18
      • 7.2 What's In It For Me 00:43
      • 7.3 Importance Of Influencer Marketing 07:14
      • 7.4 Process Of Augmenting With Influencers 20:27
      • 7.5 Case Study—Orange France 06:03
      • 7.6 Key Takeaways 02:13
      • Quiz: Targeting Key Influencers
    • Project 2 : Targeting Key Influencers Who Influence Your Customers
      • Targeting key influencers who influence your customers
    • Section 8 : Producing Help, Hub, and Hero Content Consistently 27:46
      • 8.1 Introduction 00:24
      • 8.2 What's In It For Me 00:46
      • 8.3 Help Content 09:11
      • 8.4 Hub Content 07:45
      • 8.5 Hero Content 08:43
      • 8.6 Key Takeaways 00:57
      • Quiz: Produce Help Hub and Hero Content Consistently
    • Section 9 : Producing Engaging Content More Frequently 24:41
      • 9.1 Introduction 00:22
      • 9.2 What's In It For Me 00:44
      • 9.3 Producing Engaging Content 03:24
      • 9.4 Engagement Through Video and Text 03:49
      • 9.5 Text Vs Video 03:51
      • 9.6 What to Seek 08:38
      • 9.7 Checklist - When to Use Video or Text 02:28
      • 9.8 Key Takeaways 01:25
      • Quiz: Producing Engaging Content More Frequently
    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics 1:19:21
      • 10.1 Introduction 00:24
      • 10.2 What's In It For Me 01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage 02:51
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness 01:34
      • 10.5 Email Newsletters 04:33
      • 10.6 In-person Events 04:00
      • 10.7 Illustrations/Photos 03:14
      • 10.8 Social Media content 07:11
      • 10.9 Infographics 02:41
      • 10.10 Videos—B2C 03:17
      • 10.11 Videos—B2B 02:56
      • 10.12 Online Presentations 03:21
      • 10.13 Microsites 03:13
      • 10.14 Website Articles 02:56
      • 10.15 Blogs 02:40
      • 10.16 Webinars 02:45
      • 10.17 Case Studies 02:15
      • 10.18 Mobile Apps 03:08
      • 10.19 Print Magazines 03:10
      • 10.20 Digital Magazines 01:40
      • 10.21 Books 03:37
      • 10.22 Podcasts 02:04
      • 10.23 White Papers 03:58
      • 10.24 Research Reports 02:32
      • 10.25 E-Books 02:20
      • 10.26 Branded Content Tools 01:39
      • 10.27 Virtual Conferences 02:11
      • 10.28 Key Takeaways 01:42
      • Quiz: Use Effective B2C and B2B Content Marketing Tactics
    • Project 3 : Using Effective B2C and B2B Content Marketing Tactics
      • Using effective B2C and B2B content marketing tactics
    • Section 11 : Building Successful B2C and B2B Social Media Platforms 1:10:20
      • 11.1 Introduction 00:18
      • 11.2 What's In It For Me 01:07
      • 11.3 Social Media Platforms 02:59
      • 11.4 Facebook 15:22
      • 11.5 LinkedIn 15:02
      • 11.6 YouTube 05:47
      • 11.7 YouTube - Create Great Content 08:26
      • 11.8 YouTube - Develop a Programming Strategy 11:09
      • 11.9 Twitter 08:12
      • 11.10 Key Takeaways 01:58
      • Quiz: Building Successful B2C and B2B Social Media Platforms
    • Section 12 : Helping Customers find the Information They Seek 54:47
      • 12.1 Introduction 00:17
      • 12.2 What's In It For Me 00:47
      • 12.3 Optimizing Your Content For Your Web Site 03:45
      • 12.4 Creating A Google-friendly Web Site 11:15
      • 12.5 Optimizing Web Pages For Keywords 12:38
      • 12.6 Optimizing Video Content 06:37
      • 12.7 Micro-moments 17:46
      • 12.8 Key Takeaways 01:42
      • Quiz: Helping Customers find the Information They Seek
    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process 37:28
      • 13.1 Introduction 00:20
      • 13.2 What's In It For Me 00:53
      • 13.3 Influencing the Influencers 04:12
      • 13.4 Schmooze Optimization 02:57
      • 13.5 Nurture Key Relationships 01:46
      • 13.6 Example - WineWorld 03:00
      • 13.7 Four Key Influencers 03:16
      • 13.8 Engaging Digital Presence 01:36
      • 13.9 Keys to Success 05:04
      • 13.10 Work together with influencers 02:55
      • 13.11 GE with influential YouTube creators 04:52
      • 13.12 Creations in support with GE 05:21
      • 13.13 Key Takeaways 01:16
      • Quiz: Help Key Influencers Impact the Buyers Decision-Making Process
    • Project 4 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
      • Helping key influencers impact the buyer’s decision-making process
    • Section 14 : Measuring Content Effectiveness 48:22
      • 14.1 Introduction 00:23
      • 14.2 What's In It For Me 00:59
      • 14.3 Sales and Sales Lead Quality 01:03
      • 14.4 Touchpoints in the Customer Journey 01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales 04:12
      • 14.6 Focus on the Right Metrics 11:51
      • 14.7 Value Your Best Customer 05:21
      • 14.8 Attribute Value Across the Journey 14:03
      • 14.9 Prove Marketing Impact 06:50
      • 14.10 Key Takeaways 02:28
      • Quiz: Measuring Content Effectiveness
    • Section 15 : Measuring Return on Marketing Investment 38:41
      • 15.1 Introduction 00:24
      • 15.2 What's In It For Me 00:52
      • 15.3 Return on Marketing Investment 06:21
      • 15.4 The Power of the Press Release 07:23
      • 15.5 Test 1 - ROMI Revisited 08:29
      • 15.6 Test 2 - Impact of a Budget Cut 06:20
      • 15.7 Test 3 - Impact of Using Multimedia 07:24
      • 15.8 Key Takeaways 01:28
      • Quiz: Measuring Return on Marketing Investment
    • Section 16 : Improving by Experimenting With New Initiatives 27:21
      • 16.1 Introduction 00:22
      • 16.2 What's In It For Me 00:44
      • 16.3 Creating Engaging Content 14:56
      • 16.4 What is Effective and What is Not 09:33
      • 16.5 Key Takeaways 01:46
      • Quiz: Improving by Experimenting With New Initiatives
    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature 41:05
      • 17.1 Introduction 00:21
      • 17.2 What's In It For Me 00:52
      • 17.3 Content Marketing Maturity 07:08
      • 17.4 Get Value from Editorial Meetings 09:15
      • 17.5 Content Marketing in Organizations 04:33
      • 17.6 Content Marketing with SEO and Social Media 04:55
      • 17.7 Leverage Paid Advertising 02:48
      • 17.8 Sophisticated Content Marketers 03:38
      • 17.9 Analytics Tips 05:46
      • 17.10 Key Takeaways 01:49
      • Quiz: Improve Effectiveness by Becoming More Sophisticated or Mature
    • Section 18 : Content Marketing in the Foreseeable Future 48:55
      • 18.1 Introduction 00:15
      • 18.2 What's In It For Me 00:45
      • 18.3 Content Marketing Forecast 02:48
      • 18.4 Impact on Content Marketing Strategy 01:07
      • 18.5 Video Sharing Platforms—Audience Segments 01:39
      • 18.6 Video Sharing Platforms—Content Genres 00:57
      • 18.7 YouTube vs Facebook 05:10
      • 18.8 YouTube Best Practices—Part 1 08:26
      • 18.9 YouTube Best Practices—Part 2 10:07
      • 18.10 Virtual Reality 04:38
      • 18.11 Facebook Best Practices 04:45
      • 18.12 Instagram and Twitter Best Practices 05:36
      • 18.13 Key Takeaways 02:42
      • Quiz: Content Marketing in the Foreseeable Future
    • Project 5 : Improving by Becoming More Sophisticated or Mature
      • Improving by becoming more sophisticated or mature
    • Section 1 : Introduction to Website Conversion Rate Optimization 19:51
      • 1 Introduction to Website Conversion Rate Optimization 19:51
      • 2 Quiz
    • Section 2 : Conversion Planning 1:03:13
      • 1 Three Steps to Increase Conversion 08:36
      • 2 Developing an Optimization Framework 24:27
      • 3 Getting to Know the Four Key Personas 12:00
      • 4 Planning with Personas 18:10
      • 5 Quiz
    • Project 1 : Evaluating / Planning the website
      • Evaluating / Planning the website
    • Section 3 : The Design Concepts of Conversion 45:14
      • 1 Designing for Conversion 09:46
      • 2 Building the Perfect Landing Page 16:51
      • 3 Designing for Mobile 10:42
      • 4 The 2 Minute Visitor 07:55
      • 5 Quiz
    • Section 4 : Creating Conversion Structure 24:44
      • 1 Discovering The Testing Cycle 09:01
      • 2 Eye Tracking Heatmaps and Visual Clarity 08:55
      • 3 Website Conversion Rate Optimization Toolbox 06:48
      • 4 Quiz
    • Project 2 : Designing the website
      • Designing the website
    • Section 5 : Gaining Momentum 24:36
      • 1 Building Your Credibility 06:29
      • 2 All About Us 05:51
      • 3 Build a Consistent Trail 07:04
      • 4 Attention Interest Desire Action Satisfaction (AIDAS) 05:12
      • 5 Quiz
    • Section 6 : Starting the Conversation 23:47
      • 1 Optimizing your Web Copy 07:43
      • 2 The Voice of the Customer 03:56
      • 3 Improving Blog Conversions 06:39
      • 4 Getting Email Marketing Right 05:29
      • 5 Quiz
    • Project 3 : Producing the content for the website
      • Producing the content for the website
    • Section 7 : Web Analytics Analysis and Measurement 18:39
      • 1 Analytics and Optimization 08:01
      • 2 Working with KPI 10:38
      • 3 Quiz
    • Section 8 : Taking Action and Optimizing your Product 28:43
      • 1 Converting with Social Media Trends 06:42
      • 2 Dealing with Shopping Cart Abandonment 10:24
      • 3 The Key Elements of Any Product Page 11:37
      • Quiz
    • Project 4 : Engaging with the customer
      • Engaging with the customer
    • Section 9 : Conversion with PPC 09:34
      • 1 Conversion with PPC 09:34
      • 2 Quiz
    • Project 5 : Running a PPC campaign
      • Running a PPC campaign
    • Lesson 00 - Course Introduction 00:35
      • Course Introduction 00:35
    • Lesson 01 - Introduction to Pay Per Click 23:14
      • 1.1 Introduction 00:36
      • 1.2 Defining Paid Search Advertising 07:25
      • 1.3 How PPC Works for Various Business Types 08:33
      • 1.4 Advantages of PPC 03:18
      • 1.5 The Three Rs of PPC 02:24
      • 1.6 Key Takeaways 00:58
      • Quiz
    • Lesson 02 - Psychology of Search 15:32
      • 2.1 Introduction 00:42
      • 2.2 The Search Process 06:08
      • 2.3 How Ads and Landing Pages 04:18
      • 2.4 Aligning Goals for Successful Search 03:29
      • 2.5 Key Takeaways 00:55
      • Quiz
    • Lesson 03 - Account Hierarchy 11:28
      • 3.1 Introduction 00:31
      • 3.2 Hierarchy of a PPC account 02:33
      • 3.3 Campaign Settings 02:06
      • 3.4 Structuring of Ad Groups 05:31
      • 3.5 Key Takeaways 00:47
      • Quiz
    • Lesson 04 - Search Ads and Keyword Targeting 39:41
      • 4.1 Introduction 00:31
      • 4.2 How to Create a Compelling Search Ad 15:21
      • 4.3 How Keywords and Search Queries Work Together 23:02
      • 4.4 Key Takeaways 00:47
      • Quiz
    • Lesson 05 - Increasing Reach With Display Network 13:06
      • 5.1 Introduction 00:32
      • 5.2 Display Network and its Reach 01:56
      • 5.3 Display Network Targeting Options 06:29
      • 5.4 Available Ad Formats 03:28
      • 5.5 Key Takeaways 00:41
      • Quiz
    • Lesson 06 - Reaching Target Audiences 19:59
      • 6.1 Introduction 00:35
      • 6.2 Who Is the Audience 01:39
      • 6.3 Remarketing Across Search and Display 11:45
      • 6.4 Reaching New Audience 01:46
      • 6.5 Segmenting Audience Based on Behavior 03:33
      • 6.6 Key Takeaways 00:41
      • Quiz
    • Lesson 07 - The Buying Funnel 22:13
      • 7.1 Introduction 00:35
      • 7.2 Overview of the Buying Funnel 07:39
      • 7.3 Targeting Users Throughout the Funnel 11:46
      • 7.4 Channels to Leverage throughout the Buying Funnel 01:25
      • 7.5 Key Takeaways 00:48
      • Quiz
    • Lesson 08 - The Paid Search Auction 19:52
      • 8.1 Introduction 00:29
      • 8.2 Functioning of Ad Ranks 04:40
      • 8.3 Effect of Bids on Ad Position 03:03
      • 8.4 Quality Score 11:01
      • 8.5 Key Takeaways 00:39
      • Quiz
    • Lesson 09 - Setting and Measuring Marketing Goals 19:38
      • 9.1 Introduction 00:37
      • 9.2 Setting and Measuring Marketing Goals 06:35
      • 9.3 Making Data Driven Decisions in Bidding and Account Management 06:32
      • 9.4 How Customer Journey can Use Attribution Management in Bidding 05:16
      • 9.5 Key Takeaways 00:38
      • Quiz
    • Lesson 10 - How PPC Fits into the Digital Strategy 24:06
      • 10.1 Introduction 00:35
      • 10.2 PPC and Other Marketing Channels 04:56
      • 10.3 PPC Management in Various Business Types 11:27
      • 10.4 Future of PPC 06:43
      • 10.5 Key Takeaways 00:25
      • Quiz
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Exam & certification

  • How do I become certified in Advanced PPC course?

    When you have completed the training, you will become certified when you pass the PPC examination.

  • How do I earn the advanced pay per click(PPC) certificate?

    On completion of the following program requirements, you will be eligible to receive the master’s program certificate that will testify to your skillset as a PPC specialist.
    Course Required for the certificate? Simulation Exam Project Certificate
    PPC Foundations Yes    
    Advanced PPC Yes Score>75% Required
    Display Advertising Yes   Not required
    Advanced Content Marketing Yes   Required
    Advanced Website Conversion Rate Optimization Yes   Required

     

  • What are the prerequisites for the advanced pay per click certification?

    There are no prerequisites for this course.
     

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the OSL course
    • Attend one batch of LVC
    • Complete the advanced social media simulation test and receive a minimum score of 75%

  • Is this Advanced PPC course accredited?

    Yes, this Advanced PPC course is certified by OMCP.

  • When is the next Advanced PPC Certification exam?

    Users can choose a convenient date while booking the exam.

  • How do I fill out and submit the Advanced PPC Certification exam online?

    Please refer to the following link to learn the exam and certification process in detail: 

    Link: https://www.simplilearn.com/digital-marketing-certification-process-infographics-article

  • Do you provide assistance with the exam application process?

    We don’t provide specific assistance for the application process, but it is very simple. Please refer to the OMCP website: https://omcp.org/register-for-the-omcp-exam/

  • How long does it take to receive the Advanced PPC Certification?

    Upon completion of this online PPC course successfully and passing the exam, it will take about three days to receive your certificate from OMCP.

  • How many attempts do I have to pass the Advanced PPC Certification exam?

    You have only one attempt to pass this online Advanced PPC Certification exam.

  • How long is the Advanced PPC Certificate valid for?

    OMCP Certification lasts for one year.
     

  • If I need to cancel my enrollment, can I get a refund?

    Yes. You can cancel your enrollment if necessary. We will provide you a complete refund after deducting the administration fee. To learn more, please refer to our refund policy.

  • How can I learn more about this training program?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives can provide you with more details.

Course advisor

Brad Geddes
Brad Geddes Expert PPC Marketer, Founder of Certified Knowledge, Author

Brad Geddes is the author of Advanced Google AdWords, and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has led more than 60 AdWords seminars.

Reviews

Mckinley Fitzgerald
Mckinley Fitzgerald New York City

I learned about some traffic tips. Now it's time for me to apply these methods. Thanks Simplilearn for coming up with this awesome course.

Jayleen Doyle
Jayleen Doyle New York City

Really Amazing tricks that you must have. Highly recommended.

FAQs

  • What is digital marketing all about?

    Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What are the key highlights of the course?

    This course is all-inclusive, providing more than 35 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.
     

  • Is the training up to date and relevant?

    Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.
     

  • How long does the course take to complete?

    You should expect to spend about 40-50 hours to complete the course and take the certification exam.
     

  • Which courses will be available for live instructor led online classes?

    The following course is available for live instructor-led online classes:

    Sl.No Course Name Monthly no. of online classes available
    1 Advanced Pay Per Click (PPC) Certification Program 2

    You will get access to 20+ live instructor-led online classes over the span of a year, giving you the ability to revisit each course as needed, and you will have access to our batch session recordings to complete the entire learning path.
     
     

  • How do I enroll in the advanced pay per click program?

    You can enroll for this Master’s Program on our website and make an online payment using any of the following options:

    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal 

    Once payment is received you will automatically receive a payment receipt and access information via email.
     

  • What do I get with the advanced pay per click course?

    You will gain access to e-learning content for all courses included in the learning path, exclusive forums moderated by faculty and industry experts, and monthly mentoring sessions by faculty and industry experts. Upon completing the program requirements, you will receive the Master’s certification.
     

  • Where and how can I access the e-learning content?

    Once you register for a course by paying the course fee, you will have 24/7 access to the e-learning content on our website. An automated course purchase confirmation email will guide you through the process.
     

  • If I am not able to access the pay per click online course, whom do I contact for a solution?

    Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.
     

  • Do you provide a money-back guarantee?

    Yes. We provide a seven-day money-back guarantee for our master’s programs. Refer to our Refund Policy and submit refund requests via our Help and Support portal.

  • Is the exam fee included with this course?

    No. Exam fees are not included for any of the courses. However, you will receive course completion certificates for this course.
     

  • Who are our trainers and how are they selected?

    All of our highly qualified trainers are industry experts with at least 10-12 years of relevant teaching experience.
    Each of them has gone through a rigorous selection process which includes profile screening, technical evaluation, and training demo before they are certified to train for us.  We also ensure that only those trainers with a high alumni rating continue to train for us.

  • What is online classroom training?

    All of the classes are conducted via live online streaming. They are interactive sessions that enable you to ask questions and participate in discussions during class time.

  • What are the system requirements to attend the training sessions?

    You will require a laptop/AC with a good Internet connection and a headset (optional).
     

  • Is this live training or will I watch pre-recorded videos?

    If you enroll for self-paced e-learning, you will have access to pre-recorded videos. If you enroll for the online classroom Flexi-Pass, you will have access to live training conducted online as well as the pre-recorded videos.
     

  • Are the training and course material effective in preparing me for the Advanced PPC Certification exam?

    Yes, Simplilearn’s training and course materials guarantee success with the Advanced PPC certification exam.

  • What is covered under the 24/7 support promise?

    We offer 24/7 support through email, chat, and calls. 
    We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.

  • Who provides the certification?

    Upon completion of Simplilearn’s Advanced PPC training, you will receive a certificate from Simplilearn.

  • What if I miss a session?

    Simplilearn provides recordings of each class so you can review them as needed before the next session.

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They engage students proactively to ensure the course path is being followed and help you enrich your learning experience, from class onboarding to project mentoring and job assistance. Teaching Assistance is available during business hours.

  • What is the OMCP Exam Fee Refund Policy?

    Please refer to the Exam Fee Refund Policy at: 
    https://omcp.org/frequently-asked-questions-about-omcp/

    Our Chennai Correspondence / Mailing address

    Simplilearn Solutions Pvt Ltd, RMZ Milenia Business Park, Phase 2, Campus 4B, 6th Floor, Unit 602A, No 143, Dr. M.G.R Road, Kadanchavadi, Perungudi, Chennai - 600 096, Tamil Nadu, India, Call us at: 1800-102-9602

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.