Simplilearn and Purdue University have collaborated to create this Digital Marketing Course in Kolkata. In this PG program in digital marketing in Kolkata, students learn digital marketing from the ground up, including techniques and strategies that help them grow in their careers.
Purdue University ranked 7th Most Innovative University in the US.
Learn via Harvard Business Publishing Cases, 35+ DM Tools, 10+ Case Studies and 20+ Projects
Master sessions by Meta Blueprint trainers; Meta Exam Voucher worth $99
Learn to leverage ChatGPT and other Generative AI tools(Blue Willow, Stable Fusion, Well Said Labs)
After completing the course, Simplilearn learners have made successful career transitions, boosted career growth, and got salary hikes.
Maximum Salary Hike300%
Open Jobs in the Market50,000+
Industry Average Salary₹ 7.25 L
This course helped me understand the current digital marketing practices in a management position, which were impossible for me to know otherwise. I am confident that everything I learned here will help me grow professionally and run my startup and blog successfully.- Ananth Annaswamy
Students have the unique opportunity to gain hands-on experience in this Digital Marketing Course in Kolkata. Through projects and virtual simulations, students get to see what it’s like to work on campaigns. This Digital Marketing Course in Kolkata also shows students how to work with various digital marketing tools and channels.
Learn the essential components of digital marketing, including website creation, digital and behavioral landscapes, SEO, SEM, social media, mobile marketing, content strategy, and paid campaigns.
Explore various aspects of digital marketing like website creation, behavioral marketing, SEO, SEM, social media, mobile marketing, content strategy, analytics, and paid campaigns. This program also offers a range of electives, such as blogging, affiliate marketing, B2B marketing, and more.
Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.
Start your journey with this foundation course on website creation with WordPress. In this Post Graduate Program in Digital Marketing, you will learn how to launch your website to promote your business.
Learn the basics of digital marketing in this course. Understand the difference between digital and traditional marketing. Go through the concepts like the 4P’s of digital marketing, influencer marketing, voice search, and more.
Go through the basics of behavioral marketing and understand behavioral analytics in this Post Graduate Program in Digital Marketing. You will learn concepts like customer lifecycle, buying stages, and how the marketing funnel works.
Understand the importance of SEO in this Digital Marketing course. You will learn how on-page and off-page SEO works, see the technical side of SEO to rank higher in search engines, and learn how to analyze competitors.
Learn how paid ads work with help of keyword research. You will learn about different types of bidding strategies in-depth in the context of B2B & B2C channels.
Identify and explore various social media channels for marketing communications that will reach your brand’s target market effectively in this course.
In this email marketing course, you will learn the end-to-end process of email marketing, how automation works, and how to design the right email templates to increase conversion rates.
Learn about the importance of mobile apps and mobile marketing in this course. You will also learn how to optimize the apps with the right keywords and how to do the right mobile ad targeting.
Learn about the content research strategies and tools to design the right content from the social media channels point of view in this course. You will also learn how to define the goals and objectives at every marketing funnel stage using informative content.
Learn how to perform a deep analysis of paid campaigns and check the metrics of every ad to optimize the campaigns for better conversions in this course. You will also learn about the important elements of landing pages and related design strategies based on the business and industry.
Learn about the different types of KPIs and metrics using different analysis tools in this course. Also work on a live campaign to check the ROI of any product or service, and learn how to improve the results.
Learn how AI automates digital marketing and increases performance in this PG Digital Marketing course. You will also learn about emerging technologies like auto chat and voice search.
You can use the knowledge you've gained in this PG Digital Marketing program in this capstone project. You can choose from 5 capstone projects that will provide you with practical experience. The capstone project, the last in the learning process, will enable you to demonstrate your competence to potential employers.
Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.
Discover how to use ChatGPT and other Generative AI tools to enhance your digital marketing efforts. Leverage AI's capabilities to improve your online presence and engage with your target audience more effectively.
Learn the basics of affiliate marketing and how to use it to promote your business effectively.
Learn how to create and maintain a blog for promotion and user interaction in this course.
Learn the basics of the ecommerce listing process. Learn how to promote your product and provide after-sales support.
Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.
Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.
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[Harvard Case Study] Step into the shoes of Senior VP of Media Contacts, to optimize search engine marketing for Air France to generate customer sales in a cost-effective manner
Skullcandy, a global brand revolutionizing audio, making high fidelity affordable and stylish. Engage with their youthful and adventurous consumer base.
Adidas is a German multinational corporation designing sportswear, shoes, and accessories. Aid in product launches and expanding reach to target audience.
GBS is a full-service community bank. Boost visibility, search engines ranking, expand customer base with diverse financial products and services.
ContractWorks, a contract management software with secure storage and on-the-fly search. Despite superior technology, they struggle to expand customer reach.
Toast, a high-end fashion retailer seeking assistance in reaching new customers, driving revenue, and maintaining brand guidelines and style amidst seasonal trends.
Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.
Jinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics
Indian digital ad spend will reach INR 58,550 Crore in 2020 as projected by Dentsu Aegis Network report.
Expected new jobs in Digital Marketing
Companies prioritizing a digital-first approach
Growth in Social Media and Digital Marketing jobs
This Digital Marketing Program caters to professionals from a variety of industries; the diversity of our students adds richness to class discussions and interactions.
Thanks to the Simplilearn PG course in Digital Marketing! It helped me successfully transition from a school teacher to co-founder and leader of the marketing team at Transform Automation. The elaborate and structured course helped me understand the concepts from scratch.
The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Tell us a bit about yourself and why you want to do this program
An admission panel will shortlist candidates based on their application
Selected candidates can begin the program within 1-2 weeks
For admission to this PCP in Digital Marketing, candidates should have:
The admission fee for this Digital Marketing Program is ₹ 1,01,999 (Incl. taxes)
We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.
We have partnered with the following financing companies to provide competitive finance options at as low as 0% interest rates with no hidden cost.
We provide the following options for one-time payment
6 Jul, 2023
6 Jul, 2023 - 2 May, 2024
19:00 - 22:00 IST
Weekend (Sat - Sun)
10 Aug, 2023
10 Aug, 2023 - 30 May, 2024
19:00 - 22:00 IST
Weekend (Sat - Sun)
Both customers and businesses are moving online, forcing organizations of all sizes, to build more and more effective digital strategies. Due to the proliferation of online devices and access to digital media, there has been an outburst in the demand for digital marketing professionals, across business verticals and sectors, in all domains of marketing.
To ensure money is not a barrier in the path of learning, we offer various financing options to help ensure that this certification program is financially manageable. Please refer to our “Admissions Fee and Financing” section for more details.
Our highly qualified instructors are industry experts with years of relevant industry experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain part of our faculty. In addition, masterclasses will be taught by the permanent faculty of Purdue University, each of whom has substantial industry experience.
Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.
This online marketing course in Kolkata is offered on a non-credit basis and is not transferable to a degree.
You will learn some of the most in-demand skills during this online marketing course in Kolkata, including, web analytics, website management, and optimization, search psychology and language targeting, content marketing, PPC strategy, ad testing and extensions, and more. Not just that, you also get to attend masterclasses from the top faculty at Purdue University.
You will have to dedicate 6 months (at 5-10 hours/week) to complete this online marketing course in Kolkata!
Below mentioned are some of the practice tests you can look into:
Below mentioned are some of the practice tests you can look into:
This online marketing course in Kolkata builds your expertise in the given field or domain. To add to that getting a certificate from a prestigious university, a world-renowned one like Purdue University is going to add stars to your CV. This digital marketing program also includes a capstone project and over 30 skills and tools that will make you job-ready the moment you graduate.
The online marketing course in Kolkata covers over 30 in-demand digital marketing tools, including, semrush, google keyword planner, google analytics, moz, spyfu, facebook ads, hootsuite and many more.
This online marketing course in Kolkata will help you learn everything from basic fundamentals of digital marketing to advanced digital marketing techniques making you a master of all the domains of digital marketing from social media to performance marketing. Therefore you can either apply for digital marketing jobs like a marketing specialist, or choose the domain-specific role you like, for example, you can become an SEO analyst, a social media strategist, or a PPC specialist.
The following top online marketing certifications are covered in this Digital Marketing program:
To add on to that, you will also get masterclasses directly from the Purdue University faculty when you enroll for this digital marketing program.
As a part of this Digital Marketing Course in Kolkata, you will receive the following:
This digital marketing professional certificate program will help you learn everything from basic fundamentals of digital marketing to advanced digital marketing techniques making you a master of all the domains of digital marketing from social media to performance marketing. Therefore you can either apply for digital marketing jobs like a marketing specialist, or choose the domain-specific role you like, for example, you can become an SEO analyst, a social media strategist, or a PPC specialist.
Digital Marketing Specialists
Simplilearn’s JobAssist program is an India-specific offering in partnership with IIMJobs.com to help you land your dream job. With the JobAssist program, we offer extended support for the certified learners who are looking for a job switch or starting with their first job. Upon successful completion of this Post Graduate Program in Digital Marketing, you will be eligible to apply for JobAssist and your details will be shared with IIMJobs. As a part of this digital marketing certification program, IIMJobs will offer the following exclusive programs:
No, the JobAssist program is designed to help you find your dream job. It will maximize your potential and chances of landing a successful job. The final selection is always dependent on the recruiter.
No, the JobAssist program is a supplementary offering that comes along with the Post Graduate Program in Digital Marketing. It will increase your chances of getting hired by the top companies.
Upon successful completion of all the courses in the learning path, you will be eligible to receive the post graduate certification that will testify to your skills as an expert in digital marketing.
For admission to this Post Graduate Program in Digital Marketing, candidates must possess one of the first two criteria:
The admission process for this Post Graduate Program in Digital Marketing consists of three simple steps:
Meta Blueprint is one of the top and most popular Professional Digital Marketing certifications globally, and proof of advanced-level competency in the digital advertising industry. With this PGP Digital Marketing course, you receive a free voucher for taking up the Meta Blueprint Digital Marketing Associate program.
Upon successful completion of this PGP in Digital Marketing Program, you will be awarded a certificate from Simplilearn in collaboration with Purdue University.
Digital Marketing Manager
They strategize the marketing plans and campaigns for a brand and oversee everything from content copies to fund allocations, tools, performance, keyword allocation and more. Digital Marketing Managers also take care of all digital marketing channels like social media, blogs, Google ads, website content and feedback portals. They aim to engage, innovate and motivate their audience to popularize the brand. Once they are familiar with the product, they start with creating the strategies and long-term plans to market the product in the best way to its audience! As a high-pay role after post graduation in digital marketing, a Digital Marketing Manager can possibly earn over 7 lakhs per year as an average package.
An SEO Specialist has an acute eye on the website’s day-to-day and long-run SEO performance. They also work on strategies to intensify and boost the website’s SEO performance to bring as much traffic as possible. Finding high-volume high-intent keywords is one of the most critical responsibilities for an SEO Specialist. They also focus on lead generation and improving conversion rates. The salary of a SEO Specialist is somewhere around 2 lakhs to 7 lakhs per year.
Social Media Manager
They manage the business’s social media accounts and monitor, create, and strategize all types of copies and content. This content can include visuals, videos, and captions to story posts. They also connect regularly with the content team to work on integrating social media with other content platforms. Another essential feature of this role is that they work on social media ads, their content, and tracking their performance. A Social Media Manager’s salary is quite the highest in the digital marketing industry and can earn over 10 lakhs per year varying as per the skills and industry.
These specialists are a core part of every business’s digital marketing team. They lead as well as manage all the content creators, editors and designers. They work on innovating content in unique ways to help it stand out from competitors. They are integrally in touch with the social media and SEO teams as they require content ideas and integration from social media and SEO tools. As a Content Manager, you can aspire to earn around 7 lakhs to 16 lakhs per year.
SEO-Content Writer / Editor
SEO Content Writers and Editors are required in every marketing team as they curate and proofread the content. They make sure that the content is plagiarism-free, fact-checked as well as readable as per their target users. For this role, the hiring team usually prefers people who are creative with an eye for precision. It is one of the top roles to grow as a digital marketing professional because you will get to know the whole process of SEO as well as digital content as a novice. Content Writers can earn 3 lakhs to 5 lakhs while SEO Editors can target over 4 lakhs to 6 lakhs varying as per the company as well as experience level.
Email Marketing Specialist
Another core professional in a digital marketing team is an Email Marketing Specialist who manages the strategic marketing of the company’s email campaigns, be it ads or service emails, newsletters, promotional campaigns, etc. They first do the research as per the market and target audience and then work on content creation, new ideas for campaigns as well as aligning the company’s social media with the email campaigns. As an Email Marketing Specialist, you can target a pretty high salary package of 3 lakhs to 15 lakhs.
Performance Marketing Manager
Performance Marketing is another important aspect that you will learn during a PG in Digital Marketing. It is mainly performance-based advertising which focuses on result-oriented paid campaigns to market a brand, service or product. As a Performance Marketing Manager, your role is plan, design as well as establish efficient and effective strategies for paid online campaigns, ads as well as content marketing. You will also need to identify newer channels to reach a broader audience for your brand. Other than this, budgeting, optimization and skillful observation of top competitors will also be a part of your job! The starting salary of a Performance Marketing Manager is 5 lakhs and can go up to 25 lakhs.
Video Marketing Specialist
As most of the content we see on the internet is now in the form of reels, shorts and videos, the need for video content marketing has risen up. Video Marketing Specialists are proficient in conceptualizing, curating, editing, strategising as well as capturing the right kind of video content to take their platform to newer heights. They oversee everything about video marketing while simultaneously measuring results, targeting new audiences as well as capturing the top trends on social media. The average salary of a Video Marketing Specialist is around 10 lakhs in India.
Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They proactively engage students to assure they’re following the course path and to help enrich their learning experience—from class onboarding to project mentoring and job assistance.
To participate in the JobAssist program, you need to:
We offer 24/7 support through email, chat, and calls. We have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course.
In collaboration with Purdue University and Meta, the Post Graduate Program in Digital Marketing has everything you need to become a successful professional in the digital world. It is a perfect course for working professionals looking to upskill by understanding the fundamental skills and tools of digital marketing. It is specially designed to accelerate your career to new heights by training you with in-demand digital marketing tools and hands-on practical training through case studies, masterclasses, mentoring sessions, and more! What’s even better is that it has superb mastersessions by Meta Blueprint and immersive case studies from Harvard Business Publishing.
This online Professional Certificate Program in Digital Marketing provides you with 6-credits from Purdue University that can be transferred to Online MS in Communication program. Understanding the need for career mentoring after the course, Simplilearn has added another great feature of resume assistance, access to its job portal named JobAssist, and mentoring from experts in digital marketing.
Simplilearn’s flagship Professional Certificate Program in Digital Marketing alumni are from international brands like Amazon, Unilever, Microsoft, Google, Deloitte, Ola, LinkedIn & more! Students get to work on industry projects from 5 domains and a whopping 14+ course-end projects. Experts design these projects to provide real-world experience to learners. Other than these, some brownie features of the course include a Meta Digital Associate Exam voucher which costs around 99$, and ask me for any sessions mentored by Meta Blueprint trainers of the course too!
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