Simplilearn and Purdue University have collaborated to create this PG program in digital marketing in Kolkata. In this PG program in digital marketing in Kolkata, students learn digital marketing from the ground up, including techniques and strategies that help them grow in their careers.
6-credit transfer for the Purdue Online MS in Communication program
Meta Exam Voucher worth $99; Expert sessions and AMAs by Meta Blueprint trainers
Course aligned with Hootsuite and SE Ranking certification
Resume assistance, career mentoring, and job portal access: India and US only
Simplilearn’s Career Assistance service has demonstrated strong performance by means of average salaries offered, the number of hiring companies participating, and the pace of job offer roll-outs.
Maximum Salary Hike300%
Open Jobs in the Market50,000+
Industry Average Salary₹ 7.25 L
This course helped me understand the current digital marketing practices in a management position, which were impossible for me to know otherwise. I am confident that everything I learned here will help me grow professionally and run my startup and blog successfully.- Ananth Annaswamy
Students have the unique opportunity to gain hands-on experience in this PG program in digital marketing in Kolkata. Through projects and virtual simulations, students get to see what it’s like to work on campaigns. This PG program in digital marketing in Kolkata also shows students how to work with various digital marketing tools and channels.
Learn the practical aspects of SEO, SEM, Web Analytics and Social Media Marketing through tools and hands-on practice with this online marketing course. Get a certification from Purdue University and a free voucher for Meta Blueprint certification.
You will work on multiple case studies, assignments, and projects in this online marketing course that will help make you a confident digital marketer. You get to fast track your career in the digital marketing field and become an expert by mastering the most in-demand skills, techniques and tools.
Kick start your learning journey in the Professional Certificate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.
You will gain the basic skills and insights required to become a highly effective digital marketer that can generate a measurable impact on your company’s bottom line. This Digital Marketing Program also covers all these key skills of search engine optimization and how to incorporate SEO into an effective marketing strategy.
This digital marketing program includes Pay Per Click training, that will teach you to learn to develop and execute an advanced PPC strategy to drive results for your business and give you hands-on experience in managing paid marketing initiatives.
With this digital marketing program, you will get access to Web Analytics training that will give you a comprehensive understanding of critical elements of social media, web, mobile, and content analytics. Learn how to improve your organization’s ability to make highly informed business decisions based on data analytics.
This digital marketing program includes social media marketing that will convert you into an industry-ready social media marketer. Through this social media training, you will master all aspects of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.
Culminate your learning experience by demonstrating your new digital marketing skills with a hands-on, industry-relevant Capstone project. Bring the knowledge you have gained from every course together into one portfolio-worthy example of the skills you have acquired.
Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.
Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.
Understand the principles and concepts of brand management. It will help you build brands for companies, implement marketing strategies, plan and execute branding campaigns, and successfully manage them.
This Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies. Learn how to draft an email and develop expertise in creating effective advertisements and brand awareness, and building customer trust and loyalty.
Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with this Advanced Content Marketing Certification course.
Become an expert in using mobile as a means of marketing communications. Master the art of mobile advertising, responsive designs, and integrated social media marketing to become an industry-ready mobile marketer through this mobile marketing course.
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[Harvard Case Study] Step into shoes of Senior VP of Media Contacts, to optimize search engine marketing for Air France to generate customer sales in a cost-effective manner
[Harvard Case Study] Step into shoes of Mastercard's CMO, to how to integrate digital and social media to engage consumers and deliver commercial targets with help of marketing.
[Harvard Case Study] Analyze consumer motivations for sharing their opinions and experiences and hotels' approaches to dealing with the positive and the negative word of mouth.
[Harvard Case Study] Overcome the challenges ensuing disruptive competition as Accor, the world's leading hotel operator enters online marketing space for travel reservations.
[Harvard Case Study] Understand Yahoo's search engine advertising as one of the most important revenue sources. Look into pricing strategies and challenges associated with it
Drive customer engagement and increase the number of likes of the Facebook page created in your domain in an effort to increase brand awareness and connect with your customers.
Generate business and build a subscriber list by analyzing your competitor and planning your website design, auditing, and inbound links.
Create campaigns, ad groups, and ads for your product or service with relevant keywords, and then build a Unique Selling Proposition (USP) for your offerings.
Utilize digital analytics to drive a continual improvement of the online experience that your customers and potential customers have.
Create and optimize social media campaigns by learning how and when to trigger additional boosts or efforts from converged media.
Unravel the key aspects of a brand to identify its positioning and target audience, and consequently bring out its target audience, persona and story.
Identify your customers and design an email campaign for promoting your products and services.
Launch a new content marketing initiative by following customer intent instead of demographics and targeting key influencers.
Create a marketing plan to acquire customers through the mobile channel, incorporating mobile calls to action in your marketing materials.
Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.
Jinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics
Indian digital ad spend will reach INR 58,550 Crore in 2020 as projected by Dentsu Aegis Network report.
Expected new jobs in Digital Marketing
Companies prioritizing a digital-first approach
Growth in Social Media and Digital Marketing jobs
This Digital Marketing Program caters to professionals from a variety of industries; the diversity of our students adds richness to class discussions and interactions.
Thanks to the Simplilearn PG course in Digital Marketing! It helped me successfully transition from a school teacher to co-founder and leader of the marketing team at Transform Automation. The elaborate and structured course helped me understand the concepts from scratch.
The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Tell us a bit about yourself and why you want to do this program
An admission panel will shortlist candidates based on their application
Selected candidates can begin the program within 1-2 weeks
For admission to this PCP in Digital Marketing, candidates should have:
The admission fee for this Digital Marketing Program is ₹ 1,17,700 (Incl. taxes)
We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.
We have partnered with the following financing companies to provide competitive finance options at 0% interest rate with no hidden costs.
We provide the following options for one-time payment
2 Feb, 2023
18 Feb, 2023 - 10 Jul, 2023
19:00 - 23:00 IST
Weekend (Sat - Sun)
16 Mar, 2023
2 Mar, 2023 - 7 Aug, 2023
19:00 - 23:00 IST
Weekend (Mon - Sun)
From a birds-eye view, digital marketing is a marketing methodology that offers meaningful insights into consumer behavior. While traditional marketing was all about branding and impressions, digital marketing focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!
Both customers and businesses are moving online, forcing organizations of all sizes, to build more and more effective digital strategies. Due to the proliferation of online devices and access to digital media, there has been an outburst in the demand for digital marketing professionals, across business verticals and sectors, in all domains of marketing.
To ensure money is not a barrier in the path of learning, we offer various financing options to help ensure that this certification program is financially manageable. Please refer to our “Admissions Fee and Financing” section for more details.
Our highly qualified instructors are industry experts with years of relevant industry experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain part of our faculty. In addition, masterclasses will be taught by the permanent faculty of Purdue University, each of whom has substantial industry experience.
Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.
This online marketing course in Kolkata is offered on a non-credit basis and is not transferable to a degree.
You will learn some of the most in-demand skills during this online marketing course in Kolkata, including, web analytics, website management, and optimization, search psychology and language targeting, content marketing, PPC strategy, ad testing and extensions, and more. Not just that, you also get to attend masterclasses from the top faculty at Purdue University.
You will have to dedicate 6 months (at 5-10 hours/week) to complete this online marketing course in Kolkata!
Below mentioned are some of the practice tests you can look into:
This online marketing course in Kolkata builds your expertise in the given field or domain. To add to that getting a certificate from a prestigious university, a world-renowned one like Purdue University is going to add stars to your CV. This digital marketing program also includes a capstone project and over 30 skills and tools that will make you job-ready the moment you graduate.
The online marketing course in Kolkata covers over 30 in-demand digital marketing tools, including, semrush, google keyword planner, google analytics, moz, spyfu, facebook ads, hootsuite and many more.
This online marketing course in Kolkata will help you learn everything from basic fundamentals of digital marketing to advanced digital marketing techniques making you a master of all the domains of digital marketing from social media to performance marketing. Therefore you can either apply for digital marketing jobs like a marketing specialist, or choose the domain-specific role you like, for example, you can become an SEO analyst, a social media strategist, or a PPC specialist.
The following top online marketing certifications are covered in this Digital Marketing program:
To add on to that, you will also get masterclasses directly from the Purdue University faculty when you enroll for this digital marketing program.
Simplilearn’s JobAssist program is an India-specific offering in partnership with IIMJobs.com to help you land your dream job. With the JobAssist program, we offer extended support for the certified learners who are looking for a job switch or starting with their first job. Upon successful completion of this Post Graduate Program in Digital Marketing, you will be eligible to apply for JobAssist and your details will be shared with IIMJobs. As a part of this digital marketing certification program, IIMJobs will offer the following exclusive programs:
No, the JobAssist program is designed to help you find your dream job. It will maximize your potential and chances of landing a successful job. The final selection is always dependent on the recruiter.
No, the JobAssist program is a supplementary offering that comes along with the Post Graduate Program in Digital Marketing. It will increase your chances of getting hired by the top companies.
Upon successful completion of all the courses in the learning path, you will be eligible to receive the post graduate certification that will testify to your skills as an expert in digital marketing.
For admission to this Professional Digital Marketing Certificate Program in India, candidates must possess one of the first two criteria:
The admission process for this professional digital marketing program in India consists of three simple steps:
Meta Blueprint is one of the top and most popular Professional Digital Marketing certifications globally, and proof of advanced-level competency in the digital advertising industry. With this Professional Digital Marketing course, you receive a free voucher for taking up the Meta Blueprint Digital Marketing Associate program.
As a part of this Professional Digital Marketing Certification training in India, you will receive the following:
Upon successful completion of this Professional Digital Marketing Certificate Program in India, you will be awarded a certificate from Simplilearn in collaboration with Purdue University
Digital Marketing Manager
They strategize the marketing plans and campaigns for a brand and oversee everything from content copies to fund allocations, tools, performance, keyword allocation and more. Digital Marketing Managers also take care of all digital marketing channels like social media, blogs, Google ads, website content and feedback portals. They aim to engage, innovate and motivate their audience to popularize the brand. Once they are familiar with the product, they start with creating the strategies and long-term plans to market the product in the best way to its audience! As a high-pay role after post graduation in digital marketing, a Digital Marketing Manager can possibly earn over 7 lakhs per year as an average package.
An SEO Specialist has an acute eye on the website’s day-to-day and long-run SEO performance. They also work on strategies to intensify and boost the website’s SEO performance to bring as much traffic as possible. Finding high-volume high-intent keywords is one of the most critical responsibilities for an SEO Specialist. They also focus on lead generation and improving conversion rates. The salary of a SEO Specialist is somewhere around 2 lakhs to 7 lakhs per year.
Social Media Manager
They manage the business’s social media accounts and monitor, create, and strategize all types of copies and content. This content can include visuals, videos, and captions to story posts. They also connect regularly with the content team to work on integrating social media with other content platforms. Another essential feature of this role is that they work on social media ads, their content, and tracking their performance. A Social Media Manager’s salary is quite the highest in the digital marketing industry and can earn over 10 lakhs per year varying as per the skills and industry.
These specialists are a core part of every business’s digital marketing team. They lead as well as manage all the content creators, editors and designers. They work on innovating content in unique ways to help it stand out from competitors. They are integrally in touch with the social media and SEO teams as they require content ideas and integration from social media and SEO tools. As a Content Manager, you can aspire to earn around 7 lakhs to 16 lakhs per year.
SEO-Content Writer / Editor
SEO Content Writers and Editors are required in every marketing team as they curate and proofread the content. They make sure that the content is plagiarism-free, fact-checked as well as readable as per their target users. For this role, the hiring team usually prefers people who are creative with an eye for precision. It is one of the top roles to grow as a digital marketing professional because you will get to know the whole process of SEO as well as digital content as a novice. Content Writers can earn 3 lakhs to 5 lakhs while SEO Editors can target over 4 lakhs to 6 lakhs varying as per the company as well as experience level.
Email Marketing Specialist
Another core professional in a digital marketing team is an Email Marketing Specialist who manages the strategic marketing of the company’s email campaigns, be it ads or service emails, newsletters, promotional campaigns, etc. They first do the research as per the market and target audience and then work on content creation, new ideas for campaigns as well as aligning the company’s social media with the email campaigns. As an Email Marketing Specialist, you can target a pretty high salary package of 3 lakhs to 15 lakhs.
Performance Marketing Manager
Performance Marketing is another important aspect that you will learn during a PG in Digital Marketing. It is mainly performance-based advertising which focuses on result-oriented paid campaigns to market a brand, service or product. As a Performance Marketing Manager, your role is plan, design as well as establish efficient and effective strategies for paid online campaigns, ads as well as content marketing. You will also need to identify newer channels to reach a broader audience for your brand. Other than this, budgeting, optimization and skillful observation of top competitors will also be a part of your job! The starting salary of a Performance Marketing Manager is 5 lakhs and can go up to 25 lakhs.
Video Marketing Specialist
As most of the content we see on the internet is now in the form of reels, shorts and videos, the need for video content marketing has risen up. Video Marketing Specialists are proficient in conceptualizing, curating, editing, strategising as well as capturing the right kind of video content to take their platform to newer heights. They oversee everything about video marketing while simultaneously measuring results, targeting new audiences as well as capturing the top trends on social media. The average salary of a Video Marketing Specialist is around 10 lakhs in India.
Once you pay the first installment of the program fee, you will get access to a preparatory course. You will have to go through these courses before taking the first class, which consists of 3-4 hours of self-paced learning content in the form of videos.
Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They proactively engage students to assure they’re following the course path and to help enrich their learning experience—from class onboarding to project mentoring and job assistance.
To participate in the JobAssist program, you need to:
We offer 24/7 support through email, chat, and calls. We have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course.
In collaboration with Purdue University and Meta, the Professional Certificate Program in Digital Marketing has everything you need to become a successful professional in the digital world. It is a perfect course for working professionals looking to upskill by understanding the fundamental skills and tools of digital marketing. It is specially designed to accelerate your career to new heights by training you with in-demand digital marketing tools and hands-on practical training through case studies, masterclasses, mentoring sessions, and more! What’s even better is that it has superb mastersessions by Meta Blueprint and immersive case studies from Harvard Business Publishing.
This online Professional Certificate Program in Digital Marketing provides you with 6-credits from Purdue University that can be transferred to Online MS in Communication program. Understanding the need for career mentoring after the course, Simplilearn has added another great feature of resume assistance, access to its job portal named JobAssist, and mentoring from experts in digital marketing.
Simplilearn’s flagship Professional Certificate Program in Digital Marketing alumni are from international brands like Amazon, Unilever, Microsoft, Google, Deloitte, Ola, LinkedIn & more! Students get to work on industry projects from 5 domains and a whopping 14+ course-end projects. Experts design these projects to provide real-world experience to learners. Other than these, some brownie features of the course include a Meta Digital Associate Exam voucher which costs around 99$, and ask me for any sessions mentored by Meta Blueprint trainers of the course too!
Case Studies by Harvard Business Publishing of brands like Yahoo, Accord, Tripadvisor, and many more
Ask me anything sessions offered by the course’s Meta Blueprint Trainer
Aim for a maximum 300% hike with our Professional Certificate Program in Digital Marketing
Take part in 5 domain-focused industry projects
14+ course-end projects
Job assistance, career mentors and counseling post-course.
Digital Marketing Specialists
8th Floor, Plot K-1, & GP RDB Boulevard EP Block, Sector V, Bidhannagar Kolkata, West Bengal 700091
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