Digital marketing campaigns rely on well-chosen keywords to drive results from SEO, PPC, and Content Marketing. Whether to drive organic search traffic or generate leads from paid advertising, keyword research is, well, key.
Join Matt Bailey, President of SiteLogic, as he demonstrates his skills and shares his expert advice for digital marketers in 2021:
- How do we use keywords differently in organic vs. paid campaigns?
- What considerations guide keyword research for SEO?
- How are those considerations different for paid campaigns?
- How is keyword research important in content marketing?
The masterclass will include live demos of keyword research techniques and tools. There will also be a live Q&A with Matt.