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Course description

  • What are the course objectives?

    The Advanced Social Media Course in Atlanta, US helps the candidate to become a successful social media specialist. It ensures that the candidate has a thorough understanding of different aspects of social media marketing like web analytics, influencer marketing, social media strategy, content marketing, and online reputation management. The course follows a comprehensible learning approach that is approved by domain experts and broadens your advanced skill set in social media marketing. 
    The course provides live interactive sessions conducted by trainers who are domain experts. It also involves resources like high-quality e-learning content, community involving experts, projects, mentoring sessions, and simulation exams to enrich the candidate’s learning experience. The real-life based projects assist the candidates to handle and organize social media marketing plans.
    The Advanced Social Media certificate is offered by Simplilearn to the candidates who complete the course successfully. The certificate proves their capability of implementing social media strategies in their company.
     

  • Who should take this advanced social media course?

    The Advanced Social Media course in Atlanta allows the professionals to dive deep into social media marketing and attain leadership roles. The course is ideal for:
    • Management, engineering, business, and communications graduates
    • Content writers
    • Marketing managers
    • Entrepreneurs and business owners
    • Marketing and sales professionals
    • Digital marketing executives
       

  • What are the social media marketing tools can I get hands-on exposure through this social media training course?

    Simplilearn’s Advanced Social Media course in Atlanta explores the world of various social media tools like LinkedIn, Instagram, Facebook, Pinterest, Snapchat, and Twitter. Brands find these social media tools as the most effective platforms which boast of millions of users worldwide.
     

  • What projects are included in this program?

    Project 1 - Building A Social Media Strategy
    Candidates will be able to explore the challenges of social media, how to create a campaign message, and how to build a strategy. You will have to build a sustainable social media strategy and establish business goals, which will serve as the foundation of your campaign.


    Project 2 - Converged Media
    This project helps the candidate to enhance their campaign performance by training them on how to trigger additional boosts or efforts from different areas of converged media. You will learn about the role of converged media in social media, understanding paid, owned, and earned media, and putting converged media to work.
     
    Project 3 - Content Marketing
    You will learn how to use customer profiles or personas to determine which types of content to develop for upcoming social media campaigns. You will apply concepts such as the role of content marketing, building a content plan, matching content to consumer intent and generating content ideas.
     
    Project 4 - Visual Social
    You will learn how to generate a wide range of visual and video-based content ideas suited to a campaign or brand. You will also know about the impact of great visuals and leveraging images and videos on social media
     
    Project 5 - Social Sharing
    You will learn about understanding the psychology of social sharing, building content and get insights into your current brand positioning and social conversation
     
    Project 6 - Storytelling
    You will brainstorm and outline a story narrative, that both define your brand identity as well as pushing consumers toward a defined conversion point
     
    Project 7 - Influencer ORM
    You will learn about social media challenges, strategy-building guide and creating a campaign message. It also highlights the importance to establish a social media listening strategy that identifies potential reputation issues as well as potential amplification opportunities and to leverage that knowledge for further positive exposure of your brand
     
    Project 8 - Social Selling
    Helps you establish a clear and relevant consumer journey for your brand and to identify the ways in which you can best serve potential customers on each step of that journey
     
    Project 9 - Social Measurement
    You will learn about the basics of social media measurement and social media specific metrics.

Tools covered

Analytics Tools
Facebook Analytics YouTube Analytics
Social Media Tools
Buffer Hootsuite Social Studio

Course preview

  • Social Media Foundations
    • Lesson 00 - Faculty Introduction 00:42
      • Faculty Introduction 00:42
    • Lesson 01 - Introduction to Social Media 23:56
      • 1.01 Introduction to Social Media 00:41
      • 1.02 Modern Communication 03:40
      • 1.03 Social Media Landscape 01:54
      • 1.04 Social Media and Content Marketing 04:52
      • 1.05 Reputation Management and Monitoring 07:32
      • 1.06 Customer Engagement 05:17
      • 1.07 Key Takeaways
    • Lesson 02 - Social Media Strategy and Planning 40:45
      • 2.01 Introduction 00:45
      • 2.02 Social Media Impact On Business Goals 03:58
      • 2.03 Social Media Marketing Integration 02:08
      • 2.04 Strategic Business channel Part 1 15:50
      • 2.05 Strategic Business channel Part 2 12:51
      • 2.06 Define Your Target Audience 02:22
      • 2.07 Types of Content to Post and Promote 02:00
      • 2.08 Key Takeaways 00:51
      • Quiz
    • Lesson 03 - Social Media Channel Management 42:36
      • 3.01 Introduction 00:43
      • 3.02 Social Networking 15:52
      • 3.03 Microblogging 03:42
      • 3.04 Media Sharing Videos 06:35
      • 3.05 Media Sharing Images 06:55
      • 3.06 Other Services 07:59
      • 3.07 Key Takeaways 00:50
      • Quiz
    • Lesson 04 - Social Media Management Tools 09:29
      • 4.01 Introduction 00:40
      • 4.02 Impact On Business Goals 01:18
      • 4.03 Buffer 01:53
      • 4.04 Hootsuite 02:09
      • 4.05 Social Studio 01:17
      • 4.06 Link Shortener 01:17
      • 4.07 Key Takeaways 00:55
      • Quiz
    • Lesson 05 - Social Media Measurement and Reporting 13:36
      • 5.01 Introduction 00:34
      • 5.02 Key Performance Indicators 05:49
      • 5.03 Social Analytics Tools 06:44
      • 5.04 Key Takeaways 00:29
      • Quiz
    • Lesson 06 - Social Advertising 17:17
      • 6.01 Introduction 00:29
      • 6.02 Social Advertising Key Factors 04:36
      • 6.03 Advertising Campaign in LinkedIn and Facebook 11:51
      • 6.04 Key Takeaways 00:21
      • Quiz
  • Advanced Social Media Marketing
    • Section 1 : Introduction to Social Media 48:04
      • 1 How Social Media Has Changed Businesses - Part 1 14:24
      • 2 How Social Media Has Changed Businesses - Part 2 08:47
      • 3 How Social Media Has Changed Businesses - Part 3 07:34
      • 4 How Social Media Has Changed Businesses - Part 4 05:23
      • 5 How Social Media Has Changed Businesses - Part 5 11:56
    • Section 2 : Building a Sustainable Social Media Strategy 1:03:43
      • 1 Social Media Challenges 10:44
      • 2 Strategy Building Guide 15:34
      • 3 Establishing and Benefitting from a Social Media Home Base 13:52
      • 4 Creating a Campaign Message 11:15
      • 5 Planning and Benefiting from a Diversified Posting Strategy 12:18
      • 6 Quiz
    • Project 1 : Building A Social Media Strategy
      • Building A Social Media Strategy
    • Section 3 : Converged Social Media 45:18
      • 1 The Role of Converged Media in Social 14:19
      • 2 Understanding Paid, Owned, and Earned Media 10:50
      • 3 Putting Converged Media to Work for You - Part 1 09:52
      • 4 Putting Converged Media to Work for You - Part 2 10:17
      • 5 Quiz
    • Project 2 : Converged Media
      • Converged Media
    • Section 4 : Content Marketing in a Social Media World 1:18:41
      • 1 The Role of Content Marketing in Social - Part 1 08:46
      • 2 The Role of Content Marketing in Social - Part 2 09:01
      • 3 Building a Content Plan - Part 1 07:47
      • 4 Building a Content Plan - Part 2 13:36
      • 5 Matching Content to Consumer Intent - Part 1 14:23
      • 6 Matching Content to Consumer Intent - Part 2 07:18
      • 7 Generating Content Ideas - Part 1 10:05
      • 8 Generating Content Ideas - Part 2 07:45
      • 9 Unlocking Content’s Full Potential
      • 10 Quiz
    • Project 3 : Content Marketing
      • Content Marketing
    • Section 5 : Visual Social Media 51:23
      • 1 Understanding the impact of great visuals 11:09
      • 2 Leveraging Images in Social Media - Part 1 04:22
      • 3 Leveraging Images in Social Media - Part 2 14:36
      • 4 Leveraging Video in Social Content - Part 1 07:27
      • 5 Leveraging Video in Social Content - Part 2 05:23
      • 6 Leveraging Video in Social Content - Part 3 08:26
      • 7 Quiz
    • Project 4 : Visual Social
      • Visual Social
    • Section 6 : Understanding and Sparking Social Sharing 1:03:42
      • 1 What Makes Social Sharing so Valuable 15:44
      • 2 Building Content That is Inherently Shareable 15:08
      • 3 Psychology of Social Sharing 14:23
      • 4 Brainstorming Your Social Content Ideas - Part 1 03:45
      • 5 Brainstorming Your Social Content Ideas - Part 2 14:42
      • 6 Quiz
    • Project 5 : Social Sharing
      • Social Sharing
    • Section 7 : Storytelling An Essential Part of Your Social Narrative 1:01:25
      • 1 Why Storytelling is Essential in Social Marketing 12:28
      • 2 Finding Your Focus and Your Story - Part 1 09:44
      • 3 Finding Your Focus and Your Story - Part 2 09:57
      • 4 Understanding Consumer Stories and Their Role 13:41
      • 5 Matching Customer Story to Motive 15:35
      • 6 Quiz
    • Project 6 : Storytelling
      • Storytelling
    • Section 8 : Influencer Marketing and Online Reputation Management 1:18:58
      • 1 The Role of Social Media Listening 10:23
      • 2 Reputation Management And Response 18:36
      • 3 Finding Influencers and Evangelists 14:03
      • 4 Engaging with Influencers and Evangelists 14:49
      • 5 Engaging with Paid Influencers and Evangelists - Part 1 07:48
      • 6 Engaging with Paid Influencers and Evangelists - Part 2 13:19
      • 7 Quiz
    • Project 7 : Influencer ORM
      • Influencer ORM
    • Section 9 : Social Media Selling 31:59
      • 1 Understanding the Role of Social in the Sales Cycle 13:14
      • 2 How Sales and Marketing Function as a Team in Social Selling - Part 1 08:53
      • 3 How Sales and Marketing Function as a Team in Social Selling - Part 2 09:52
      • 4 Quiz
    • Project 8 : Social Selling
      • Social Selling
    • Section 10 : Social Media Measurement 33:20
      • 1 The Basics of Social Media Measurement 16:21
      • 2 Social Media Specific Metrics 16:59
      • 3 Quiz
    • Project 9 : Social Measurement
      • Social Measurement
    • Section 11 : Video and YouTube Marketing 55:39
      • 1 Video and YouTube Marketing - Part 1: Establishing A Video Marketing Strategy 14:53
      • 2 Video and YouTube Marketing - Part 2: Gaining Exposure And Measuring Impact 14:27
      • 3 Video and YouTube Marketing - Part 3: Leveraging Mobile Video 13:21
      • 4 Video and YouTube Marketing - Part 4: Promoting And Measuring Mobile Video 12:58
      • 5 Quiz
    • Section 12 : YouTube Advertising 1:02:42
      • 1 YouTube Advertising - Part 1: YouTube for Business 12:43
      • 2 YouTube Advertising - Part 2: How To Make A Client Video 17:58
      • 3 YouTube Advertising - Part 3: Promote Your Client video 16:20
      • 4 YouTube Advertising - Part 4: Data, Metrics, And Analytics 15:41
    • Section 13 : Facebook Marketing 2:53:33
      • 1 Understanding Facebook 19:18
      • 2 Facebook Presence and The News Feed Alogorithm 31:02
      • 3 Visual and Video Content on Facebook 28:10
      • 4 Putting Facebook to Work 31:27
      • 5 Facebook Messenger 16:30
      • 6 Facebook Advertising 20:35
      • 7 Walkthrough How to Setup A Facebook Page Demo 1 06:36
      • 8 Walkthrough Understanding Facebook Posting Style Demo 2 07:01
      • 9 Walkthrough Calculating Reach of An Existing Facebook Page Demo 3 04:08
      • 10 Walkthrough Understanding Facebook Settings Demo 4 08:46
      • Quiz
    • Section 14 : Twitter Marketing 2:33:58
      • 1 Understanding Twitter 18:56
      • 2 Using Twitter as a Marketer 22:58
      • 3 Customer Service and Engagement Via Twitter 32:32
      • 4 Marketing on Twitter 20:45
      • 5 Understanding Twitter Advertising 15:59
      • 6 Twitter Ad Options 12:10
      • 7 Increased Character Limit 05:33
      • 8 Walkthrough Retweeting and Retweeting With A Comment Demo 1 01:32
      • 9 Walkthrough Using Advanced Twitter Search Demo 2 05:22
      • 10 Walkthrough Joining or Creating Hashtag Conversations Demo 3 04:04
      • 11 Walkthrough Building a Twitter List Demo 4 04:56
      • 12 Walkthrough Creating and Curating a Twitter Moment Demo 5 07:09
      • 13 Walkthrough Adding Location to Tweet Demo 6 02:02
      • Quiz
    • Section 15 : Pinterest Marketing 1:59:13
      • 1 Understanding Pinterest 16:57
      • 2 Pinterest Presence and the Algorithm 24:12
      • 3 Marketing with Pinterest 25:28
      • 4 Putting Pinterest to Work 23:10
      • 5 Pinterest for Pitching and Outreach 14:20
      • 6 Walkthrough Creating a Pinterest Board Demo 1 05:40
      • 7 Walkthrough Moving Pins from One Board to Another Demo 2 03:05
      • 8 Walkthrough Creating and Uploading a Great Pin Image Demo 3 03:33
      • 9 Walkthrough Searching for Pins from a Specific URL Demo 4 02:48
      • Quiz
    • Section 16 : LinkedIn Marketing 55:08
      • 1 Understanding LinkedIn 14:57
      • 2 Your LinkedIn Presence 24:22
      • 3 LinkedIn Groups and Prospecting 15:49
      • Quiz
    • Section 17 : Instagram Marketing 1:13:07
      • 1 Understanding Instagram 10:18
      • 2 Setting up Instagram 15:42
      • 3 Marketing Through Instagram 16:51
      • 4 Leveraging Instagram 30:16
      • Quiz
    • Section 18 : Snapchat Marketing 1:13:37
      • 1 Understanding Snapchat 19:23
      • 2 Getting Started with Snapchat 14:36
      • 3 Marketing with Snapchat 21:53
      • 4 Snapchat Advertising and Partnerships 17:45
      • Quiz
    • Course Feedback
      • Course Feedback
  • Advanced Content Marketing
    • Section 1 : Introduction to Content Marketing 44:59
      • 1.1 Introduction 00:56
      • 1.2 What's In It For Me 01:18
      • 1.3 What Is Content Marketing 02:26
      • 1.4 How to Become a Best-in-Class Content Marketer 01:23
      • 1.5 Becoming an Effective Content Marketer - 1 02:49
      • 1.6 Becoming an Effective Content Marketer - 2 03:36
      • 1.7 Becoming an Effective Content Marketer - 3 01:36
      • 1.8 Becoming an Effective Content Marketer - 4 02:04
      • 1.9 Becoming an Effective Content Marketer - 5 03:26
      • 1.10 Becoming an Effective Content Marketer - 6 02:30
      • 1.11 Becoming an Effective Content Marketer - 7 01:31
      • 1.12 Becoming an Effective Content Marketer - 8 01:41
      • 1.13 Becoming an Effective Content Marketer - 9 01:42
      • 1.14 Becoming an Effective Content Marketer - 10 01:42
      • 1.15 Becoming an Effective Content Marketer - 11 01:30
      • 1.16 Becoming an Effective Content Marketer - 12 02:51
      • 1.17 Becoming an Effective Content Marketer - 13 01:53
      • 1.18 Becoming an Effective Content Marketer - 14 03:15
      • 1.19 Becoming an Effective Content Marketer - 15 03:26
      • 1.20 Becoming an Effective Content Marketer - 16 02:16
      • 1.21 Key Takeaways 01:08
      • Quiz
    • Section 2 : Developing a Vision of Content Marketing Success 33:23
      • 2.1 Introduction 00:19
      • 2.2 What's In It For Me 00:59
      • 2.3 Vision for Successful Content Marketing 02:17
      • 2.4 The Michelin Guide Story 08:10
      • 2.5 Hindustan Unilever 05:23
      • 2.6 Volvo Trucks 07:16
      • 2.7 Dell's Take It Easy 06:17
      • 2.8 Key Takeaways 02:42
      • Quiz
    • Section 3 : Developing a Business Case for Content Marketing 51:10
      • 3.1 Introduction 00:28
      • 3.2 What's In It For Me 00:42
      • 3.3 Content Marketing Budget 01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs) 12:25
      • 3.5 Challenges and Impact 10:45
      • 3.6 Best Practices 10:40
      • 3.7 Benefits and Financial Impact 06:26
      • 3.8 Build your Business Case 02:56
      • 3.9 Compare the Value of Content Marketing 03:21
      • 3.10 Key Takeaways 01:54
      • Quiz
    • Project 1 : Developing a Business Case for Content Marketing
      • Developing the business case for content marketing
    • Section 4 : Creating a Successful Content Marketing Strategy 50:13
      • 4.1 Introduction 00:16
      • 4.2 What's In It For Me 01:15
      • 4.3 Creating a Successful Content Marketing Strategy 03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy 08:00
      • 4.5 Content Marketing Strategy - Two-Step Model 08:29
      • 4.6 Two Step Model - First Phase 14:22
      • 4.7 Two-Step Model - Second Phase 10:03
      • 4.8 Benefit of Two-Step flow Model 02:03
      • 4.9 Key Takeaways 02:22
      • Quiz
    • Section 5 : Creating a Remarkable Editorial Mission Statement 37:05
      • 5.1 Introduction 00:20
      • 5.2 What's In It For Me 00:44
      • 5.3 Editorial Mission Statements 12:21
      • 5.4 Create Remarkable Content 06:53
      • 5.5 Top Global Ad Campaigns 07:49
      • 5.6 Remarkable Editorial Mission Statement 07:30
      • 5.7 Key Takeaways 01:28
      • Quiz
    • Section 6 : Targeting Customer Intent Instead of Demographics 34:28
      • 6.1 Introduction 00:17
      • 6.2 What's In It For Me 00:45
      • 6.3 Target Intent over Demographic 02:46
      • 6.4 Target Customers on Mobile Devices 04:56
      • 6.5 Target Intent on YouTube 03:46
      • 6.6 Know Your Customers' Intent 10:23
      • 6.7 Have a Mobile-friendly Website 01:47
      • 6.8 Video are Preferred Over Text 08:11
      • 6.9 Key Takeaways 01:37
      • Quiz
    • Section 7 : Targeting Key Influencers 36:57
      • 7.1 Introduction 00:18
      • 7.2 What's In It For Me 00:43
      • 7.3 Importance Of Influencer Marketing 07:14
      • 7.4 Process Of Augmenting With Influencers 20:26
      • 7.5 Case Study—Orange France 06:03
      • 7.6 Key Takeaways 02:13
      • Quiz
    • Project 2 : Targeting Key Influencers Who Influence Your Customers
      • Targeting key influencers who influence your customers
    • Section 8 : Producing Help, Hub, and Hero Content Consistently 27:46
      • 8.1 Introduction 00:24
      • 8.2 What's In It For Me 00:46
      • 8.3 Help Content 09:11
      • 8.4 Hub Content 07:45
      • 8.5 Hero Content 08:43
      • 8.6 Key Takeaways 00:57
      • Quiz
    • Section 9 : Producing Engaging Content More Frequently 24:41
      • 9.1 Introduction 00:22
      • 9.2 What's In It For Me 00:44
      • 9.3 Producing Engaging Content 03:24
      • 9.4 Engagement Through Video and Text 03:49
      • 9.5 Text Vs Video 03:51
      • 9.6 What to Seek 08:38
      • 9.7 Checklist - When to Use Video or Text 02:28
      • 9.8 Key Takeaways 01:25
      • Quiz
    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics 57:38
      • 10.1 Introduction 00:24
      • 10.2 What's In It For Me 01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage 02:51
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness 01:34
      • 10.5 Email Newsletters 04:33
      • 10.6 In-person Events 04:00
      • 10.7 Illustrations/Photos 03:14
      • 10.8 Social Media content 07:11
      • 10.9 Infographics 02:41
      • 10.10 Videos—B2C 03:17
      • 10.11 Videos—B2B 02:56
      • 10.12 Online Presentations 03:21
      • 10.13 Microsites 03:13
      • 10.14 Website Articles 02:56
      • 10.15 Blogs 02:40
      • 10.16 Webinars 02:45
      • 10.17 Case Studies 02:15
      • 10.18 Mobile Apps 03:08
      • 10.19 Print Magazines 03:10
    • Section 11 : Building Successful B2C and B2B Social Media Platforms 1:10:19
      • 11.1 Introduction 00:17
      • 11.2 What's In It For Me 01:07
      • 11.3 Social Media Platforms 02:59
      • 11.4 Facebook 15:22
      • 11.5 LinkedIn 15:02
      • 11.6 YouTube 05:47
      • 11.7 YouTube - Create Great Content 08:26
      • 11.8 YouTube - Develop a Programming Strategy 11:09
      • 11.9 Twitter 08:12
      • 11.10 Key Takeaways 01:58
      • Quiz
    • Section 12 : Helping Customers find the Information They Seek 54:47
      • 12.1 Introduction 00:17
      • 12.2 What's In It For Me 00:47
      • 12.3 Optimizing Your Content For Your Web Site 03:45
      • 12.4 Creating A Google-friendly Web Site 11:15
      • 12.5 Optimizing Web Pages For Keywords 12:38
      • 12.6 Optimizing Video Content 06:37
      • 12.7 Micro-moments 17:46
      • 12.8 Key Takeaways 01:42
      • Quiz
    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process 37:28
      • 13.1 Introduction 00:20
      • 13.2 What's In It For Me 00:53
      • 13.3 Influencing the Influencers 04:12
      • 13.4 Schmooze Optimization 02:57
      • 13.5 Nurture Key Relationships 01:46
      • 13.6 Example - WineWorld 03:00
      • 13.7 Four Key Influencers 03:16
      • 13.8 Engaging Digital Presence 01:36
      • 13.9 Keys to Success 05:04
      • 13.10 Work together with influencers 02:55
      • 13.11 GE with influential YouTube creators 04:52
      • 13.12 Creations in support with GE 05:21
      • 13.13 Key Takeaways 01:16
      • Quiz
    • Project 4 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
      • Helping key influencers impact the buyer’s decision-making process
    • Section 14 : Measuring Content Effectiveness 48:22
      • 14.1 Introduction 00:23
      • 14.2 What's In It For Me 00:59
      • 14.3 Sales and Sales Lead Quality 01:03
      • 14.4 Touchpoints in the Customer Journey 01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales 04:12
      • 14.6 Focus on the Right Metrics 11:51
      • 14.7 Value Your Best Customer 05:21
      • 14.8 Attribute Value Across the Journey 14:03
      • 14.9 Prove Marketing Impact 06:50
      • 14.10 Key Takeaways 02:28
      • Quiz
    • Section 15 : Measuring Return on Marketing Investment 38:40
      • 15.1 Introduction 00:23
      • 15.2 What's In It For Me 00:52
      • 15.3 Return on Marketing Investment 06:21
      • 15.4 The Power of the Press Release 07:23
      • 15.5 Test 1 - ROMI Revisited 08:29
      • 15.6 Test 2 - Impact of a Budget Cut 06:20
      • 15.7 Test 3 - Impact of Using Multimedia 07:24
      • 15.8 Key Takeaways 01:28
      • Quiz
    • Section 16 : Improving by Experimenting With New Initiatives 27:21
      • 16.1 Introduction 00:22
      • 16.2 What's In It For Me 00:44
      • 16.3 Creating Engaging Content 14:56
      • 16.4 What is Effective and What is Not 09:33
      • 16.5 Key Takeaways 01:46
      • Quiz
    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature 41:05
      • 17.1 Introduction 00:21
      • 17.2 What's In It For Me 00:52
      • 17.3 Content Marketing Maturity 07:08
      • 17.4 Get Value from Editorial Meetings 09:15
      • 17.5 Content Marketing in Organizations 04:33
      • 17.6 Content Marketing with SEO and Social Media 04:55
      • 17.7 Leverage Paid Advertising 02:48
      • 17.8 Sophisticated Content Marketers 03:38
      • 17.9 Analytics Tips 05:46
      • 17.10 Key Takeaways 01:49
      • Quiz
    • Section 18 : Content Marketing in the Foreseeable Future 48:54
      • 18.1 Introduction 00:15
      • 18.2 What's In It For Me 00:45
      • 18.3 Content Marketing Forecast 02:48
      • 18.4 Impact on Content Marketing Strategy 01:07
      • 18.5 Video Sharing Platforms—Audience Segments 01:39
      • 18.6 Video Sharing Platforms—Content Genres 00:57
      • 18.7 YouTube vs Facebook 05:10
      • 18.8 YouTube Best Practices—Part 1 08:26
      • 18.9 YouTube Best Practices—Part 2 10:07
      • 18.10 Virtual Reality 04:38
      • 18.11 Facebook Best Practices 04:45
      • 18.12 Instagram and Twitter Best Practices 05:35
      • 18.13 Key Takeaways 02:42
      • Quiz
    • Project 5 : Improving by Becoming More Sophisticated or Mature
      • Improving by becoming more sophisticated or mature
    • Course Feedback
      • Course Feedback
  • Advanced Web Analytics
    • Section 1 : Introduction to Digital Analytics 16:54
      • 1 Introduction to Digital Analytics 16:54
      • Quiz
    • Project 1 : Introduction to Digital Analytics
      • Introduction to Digital Analytics
    • Section 2 : Building Blocks 25:54
      • 1 Building Blocks Part 1 04:21
      • 2 Building Blocks Part 2 21:33
      • Quiz
    • Project 2 : Building Blocks
      • Building Blocks
    • Section 3 : Fundamentals of Digital Analytics 45:14
      • 1 Fundamentals of Digital Analytics Part 1 08:02
      • 2 Fundamentals of Digital Analytics Part 2 14:39
      • 3 Fundamentals of Digital Analytics Part 3 13:59
      • 4 Fundamentals of Digital Analytics Part 4 08:34
      • Quiz
    • Project 3 : Fundamentals of Digital Analytics
      • Fundamentals of Digital Analytics
    • Section 4 : Business Perspective 44:52
      • 1 Business Perspective Part 1 09:23
      • 2 Business Perspective Part 2 09:37
      • 3 Business Perspective Part 3 11:32
      • 4 Business Perspective Part 4 14:20
      • Quiz
    • Project 4 : Business Perspective
      • Business Perspective
    • Section 5 : Methodology - Lean Six Sigma 25:33
      • 1 The Methodology—Lean Six Sigma Part 1 05:28
      • 2 The Methodology—Lean Six Sigma Part 2 09:29
      • 3 The Methodology—Lean Six Sigma Part 3 10:36
      • Quiz
    • Project 5 : Methodology—Lean Six Sigma
      • Methodology—Lean Six Sigma
    • Section 6 : Data Analysis Fundamentals 16:22
      • 1 Data Analysis Fundamentals 16:22
      • Quiz
    • Project 6 : Data Analysis Fundamentals
      • Data Analysis Fundamentals
    • Section 7 : Analysis Perspective Providing Insights 35:22
      • 1 Analysis Perspective: Providing Insights 18:29
      • 2 Expressing Exactitude or a Sense of Scale 16:53
      • Quiz
    • Project 7 : Analysis Perspective: Providing Insights
      • Analysis Perspective: Providing Insights
    • Section 8 : Enabling Capabilities 52:06
      • 1 Enabling Capabilities Part 1 19:51
      • 2 Enabling Capabilities Part 2 08:18
      • 3 Enabling Capabilities Part 3 09:27
      • 4 Enabling Capabilities Part 4 14:30
      • Quiz
    • Project 8 : Enabling Capabilities
      • Enabling Capabilities
    • Section 9 : Managing Analytics 41:02
      • 1 Managing Analytics Part 1 13:47
      • 2 Managing Analytics Part 2 07:53
      • 3 Managing Analytics Part 3 19:22
      • Quiz
    • Project 9 : Managing Analytics
      • Managing Analytics
    • Section 10 : Audience 15:48
      • 1 Audience 15:48
      • Quiz
    • Project 10 : Audience
      • Audience
    • Section 11 : Acquisition 44:56
      • 1 Acquisition Part 1 09:56
      • 2 Acquisition Part 2 07:14
      • 3 Acquisition Part 3 14:33
      • 4 Acquisition Part 4 13:13
      • Quiz
    • Project 11 : Acquisition
      • Acquisition
    • Section 12 : Behavior 28:43
      • 1 Behavior Part 1 11:46
      • 2 Behavior Part 2 16:57
      • Quiz
    • Project 12 : Behavior
      • Behavior
    • Section 13 : Conversions & Onboarding 50:40
      • 1 Conversions and Onboarding Part 1 15:23
      • 2 Conversions and Onboarding Part 2 13:12
      • 3 Conversions and Onboarding Part 3 13:46
      • 4 Conversions and Onboarding Part 4 08:19
      • 5 Quiz
    • Section 14 : Retention and Expansion 25:15
      • 1 Retention and Expansion Part 1 10:39
      • 2 Retention and Expansion Part 2 14:36
      • Quiz
    • Project 14 : Retention and Expansion
      • Retention and Expansion
    • Section 15 : Advocacy 15:15
      • 1 Advocacy Part 1 08:13
      • 2 Advocacy Part 2 07:02
      • Quiz
    • Section 16 : Privacy and Ethics 17:23
      • 1 Privacy and Ethics 17:23
      • Quiz
    • Project 15 : Privacy and Ethics
      • Privacy and Ethics
    • Section 17 : Wrapping Up 08:23
      • 1 Wrapping Up 08:23
    • Course Feedback
      • Course Feedback
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Exam & certification

  • How do I earn an advanced social media certificate?

     

    The advanced social media certificate can be attained by the candidates who fulfill certain requirements. The certificate establishes the candidate’s proficiency as a social media marketer. The requirements are tabulated below:

    Course Required for Certificate? Simulation Exam Project Certificate
    Social Media Foundations Yes   NA
    Advanced Social Media Yes   Required
    Advanced Content Marketing Yes Score > 75% Required
    Advanced Web Analytics Yes   Required

  • How do I become a Social Media Specialist?

     

    Simplilearn provides a simple procedure for the candidates to become a Social Media Specialist. For this, candidates first need to complete 85% of the course if they have enrolled in self-paced learning. For live classroom learning, they need to attend one complete batch. Then they are required to submit five projects: one each from Advanced Web Analytics and Advanced Content Marketing and three from Advanced Social Media. The final step involves completing the advanced social media simulation test and passing by at least a 75% score.

Reviews

Nayeli Singh
Nayeli Singh New York City

Not only do you learn the technical side of setting up social media, this course also teaches how social media relates to your business.

Catalina Stevenson
Catalina Stevenson New York City

The course format is very pleasant. A valuable coverage on the shift of communication trends from mass to social.

Daphne Yang
Daphne Yang New York City

Very concise, clear explanations, great place to start on learning social media.

Stephen Cullen
Stephen Cullen Business Advisor (Marketing) at CEIS, Glasgow

Extensive, relevant, and professionally presented

FAQs

  • What is Social Media Marketing?

     

    The part of Internet marketing which involves social networking websites for the sole purpose of marketing is called Social Media Marketing. Brands nowadays increasingly employ this medium to create their product awareness and widen their customer base by posting product-related content that can be shared within the customer’s social network.

  • Why become a social media specialist?

     

     

    The Internet has connected the people all across the world and social media forms the backbone of it. The social media is expected to have a worldwide user base of 2.77 billion in contrast to the 2.46 billion in 2017, as per the estimates made by statia.com. The social media provides a platform where people communicate and share ideas. Brands can consider it as a great asset to generate leads by finding their target audience and engage with them. Leveraging the potential of social media is the task of a social media marketer. He needs to achieve organizational goals by planning and executing social media marketing campaigns that involve brand advocacy or conversion and engaging customers on different platforms of social media.

    Skilled Social media specialists are in growing demand due to the fact that social media is day by day engaging more users as well as organizations.

    There are a number of job opportunities for proficient social media professionals worldwide. The job portal Naukri.com is found to have more than 27000 job posts for social media professionals in India. Similarly, there are more than 18,825 job posts in U.K. and more than 79,600 posts in the U.S. as per the estimates of indeed.com.

    According to Indeed.com, there are 79,600+ job listings in the U.S. and 18,825+ job listings in the U.K. for social media professionals.  In India, there are 27,000+ job listings on Naukri.com requiring social media professionals. The demand for qualified social media professionals only continues to rise.

  • What course will be available for live instructor led online classes?

     

    Candidates can become a proficient social media marketer by getting a stronghold on the topics like web analytics tactics, social media tools and techniques, and content marketing best practices.

    The section that will be available for live instructor-led online classes under this course is:

     

    Sl.No Course Name Monthly no. of online classes availability
    1 Advanced Social Media Certification Program 2

    Simplilearn provides access to live trainer-led online sessions conducted for more than 25 hours. The candidates have the convenience of reaccessing every course as per their need. Candidates can further fulfill their aim of becoming a successful Social Media Specialist  

  • How much salary can I expect once I become a certified social media professional?

     

    The salary package of social media employees can range from $14,000 to $117,000 as per the information collected from indeed.com. The package varies with the individual’s skill and experience. They earn an average salary of $50,000.

  • Why do companies hire social media marketing professionals?

    Social media provides a great opportunity to the businesses across the world in creating a huge customer base. The Internet has become a source of getting any kind of information and most people now have increased dependency on it to find new products or businesses. The social media managers can play a significant role in this platform if he is fundamentally strong in marketing. Brand awareness can be created through advertisements, campaigns, and online promotions and businesses, moreover, can not only engage the targeted customers but also new ones.

  • How do I enroll for this advanced social media certificate program?

     

    Learners willing to take up the Advanced Social Media Course in Atlanta can get themselves registered by paying the course fee via: 

    • PayPal 
    • American Express
    • Visa Credit or Debit Card
    • Diner’s Club
    • MasterCard

    A receipt will be emailed to the candidates along with further details after the payment is successful.
     

  • What can I expect from this advanced program?

    The Advanced social media course in Atlanta offers: 

    • Access to live virtual classes for Advanced Social Media
    • Monthly mentoring sessions
    • Access to eLearning content for all the courses included in the learning path
    • A course completion certificate once you have met the program requirements
    • Access to exclusive forums, moderated by expert faculty and industry thought leaders

  • Where and how can I access the e-learning content?

    Simplilearn provides 24/7 access to the e-learning course material to the candidates who enroll for the course by paying the course fee. The further process along with the payment receipt will be given to the candidates via email.

  • If I am not able to access the social media online course, whom do I contact for a solution?

    Simplilearn provides the options of Live Chat link and Help and Support forum which can be used by the candidates regarding any issue.

  • Do you provide a money-back guarantee?

    Yes, Simplilearn’s master’s programs come with a 7-day money-back guarantee. Candidates can visit the Help and Support portal to generate the refund request.

  • Is exam fee included with this Advanced Social Media course?

    No, the Advanced Social Media course fee is exclusive of the exam fee. If the candidate meets all the program requirements, he will be offered the advanced program certificate.

  • What does it mean to be GSA approved course?

    The course is part of Simplilearn’s contract with GSA (only US) with special pricing for GSA approved agencies & organizations. To know more click here

  • How do i know if I am eligible to buy this course at GSA price?

    You should be employed with GSA approved agencies & organizations. The list of approved agencies is provided here

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    Contact Us

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    Our Atlanta Correspondence / Mailing address

    Simplilearn Americas, Inc, 260 Peachtree Street NW, Suite 2200, Atlanta, Georgia 30303, United States of America, Call us at: +1-844-532-7688

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    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
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