Advanced Social Media Certification Training Course in Atlanta, United States

Name: Advanced Social Media Certification Training Course in Atlanta, United States
Uploaded: 2015-09-07 00:00:00
Description: Social Media Certification Training

344 Ratings

2288 Learners

The Advanced Social Media Course in Atlanta will transform you into an industry-ready social media marketer. It combines the disciplines of advanced social media, advanced content marketing and advanced web analytics course to help you elevate your brand and execute compelling social campaigns. Fast-track your marketing career with this complete, structured advanced social media course.

Advanced Social Media Certification Program

Industry Accreditations

Social Media Course Key Features MONEY BACK GUARANTEE

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Lifetime access to self-paced learning
25+ hours of live instructor-led online classes
40+ hours of high-quality e-learning
Over 25+ real-life Industry-based projects
Prepares you for Facebook and YouTube exams
Get insights on platforms such as Facebook, Twitter, Instagram, Snapchat, LinkedIn and Pinterest

For individuals

Self-Paced Learning

Lifetime access to high-quality self-paced e-learning content curated by industry experts
24x7 learner assistance and support

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$ 599

Online Classroom Flexi-Pass

90 days of flexible access to instructor-led online training classes in Atlanta

Lifetime access to high-quality self-paced e-learning content and live class recordings
24x7 learner assistance and support

Weekend class starting 2nd Nov

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For business

Corporate Training Solutions

Blended learning delivery model (self-paced eLearning and/or instructor-led options)
Flexible pricing options
Enterprise grade Learning Management System (LMS)
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Social Media Course Description

What are the course objectives?
The Advanced Social Media program is designed to build advanced skillsets in social media marketing by following a clear, structured, expert-recommended learning path. You’ll master the various facets of social media marketing—including social media strategy, online reputation management, influencer marketing, content marketing and web analytics, and you’ll acquire extensive project experience and the capability to manage and strategize social media marketing initiatives.
The program gives you access to live, instructor-led online classes conducted by social media expert trainers. You will also get access to high-quality e-learning content, simulation exams, a community moderated by experts, mentoring sessions, and other resources to help you become a social media specialist.
Once you complete the program, you will receive an Advanced Social Media certificate from Simplilearn, validating your ability to lead the social media efforts in your organization.
Who should take this Advanced Social Media course?
If you’re seeking a leadership role in social media marketing, this Advanced Social Media course is the right opportunity for you. The following professionals are best suited to become social media specialists:
- Marketing managers
- Digital marketing executives
- Content writers
- Marketing and sales professionals
- Management, engineering, business, and communications graduates
- Entrepreneurs and business owners
What are the social media marketing tools can I get hands-on exposure through this social media training course?

As part of this course, you will gain insights into tools such as Facebook, Twitter, Instagram, Snapchat, LinkedIn and Pinterest. These are widely used tools with large number of users and also most popular for social media marketing purposes.
What projects are included in this program?

Project 1 - Building A Social Media Strategy
You will get hands-on experience about social media challenges, strategy building and creating a campaign message. You will have to build a sustainable social media strategy and establish business goals, which will serve as the foundation of your campaign.

Project 2 - Converged Media
In this project, you will develop the ability to increase the effectiveness of campaigns by learning how and when to trigger additional boosts or efforts from other areas of converged media. You will learn about the role of converged media in social media, understanding paid, owned, and earned media, and putting converged media to work.

Project 3 - Content Marketing
You will learn how to use customer profiles or personas to determine which types of content to develop for upcoming social media campaigns. You will apply concepts such as role of content marketing, building a content plan, matching content to consumer intent and generating content ideas.

Project 4 - Visual Social
You will learn how to generate a wide range of visual and video-based content ideas suited to a campaign or brand. You will also know about the impact of great visuals and leveraging images and videos in social media.

Project 5 - Social Sharing
You will learn about understanding the psychology of social sharing, building content and get insights around your current brand positioning and social conversation.

Project 6 - Storytelling
You will brainstorm and outline a story narrative, that both defines your brand identity as well as pushing consumers toward a defined conversion point.

Project 7 - Influencer ORM
You will learn about social media challenges, strategy-building guide and creating a campaign message. It also highlights the importance to establish a social media listening strategy that identifies potential reputation issues as well as potential amplification opportunities and to leverage that knowledge for further positive exposure of your brand.

Project 8 - Social Selling
Helps you establish a clear and relevant consumer journey for your brand and to identify the ways in which you can best serve potential customers on each step of that journey.

Project 9 - Social Measurement
You will learn about the basics of social media measurement and social media specific metrics.

Tools covered

Analytics Tools

Social Media Tools

Social Media Course Preview

Social Media Foundations
- Lesson 00 - Faculty Introduction
  00:42
  - Faculty Introduction
    00:42
- Lesson 01 - Introduction to Social Media
  23:56
  - 1.01 Introduction to Social Media
    00:41
  - 1.02 Modern Communication
    03:40
  - 1.03 Social Media Landscape
    01:54
  - 1.04 Social Media and Content Marketing
    04:52
  - 1.05 Reputation Management and Monitoring
    07:32
  - 1.06 Customer Engagement
    05:17
  - 1.07 Key Takeaways
- Lesson 02 - Social Media Strategy and Planning
  40:45
  - 2.01 Introduction
    00:45
  - 2.02 Social Media Impact On Business Goals
    03:58
  - 2.03 Social Media Marketing Integration
    02:08
  - 2.04 Strategic Business channel Part A
    15:50
  - 2.05 Strategic Business channel Part B
    12:51
  - 2.06 Define Your Target Audience
    02:22
  - 2.07 Types of Content to Post and Promote
    02:00
  - 2.08 Key Takeaways
    00:51
  - Knowledge Check
- Lesson 03 - Social Media Channel Management
  42:36
  - 3.01 Introduction
    00:43
  - 3.02 Social Networking
    15:52
  - 3.03 Microblogging
    03:42
  - 3.04 Media Sharing Videos
    06:35
  - 3.05 Media Sharing Images
    06:55
  - 3.06 Other Services
    07:59
  - 3.07 Key Takeaways
    00:50
  - Knowledge Check
- Lesson 04 - Social Media Management Tools
  09:29
  - 4.01 Introduction
    00:40
  - 4.02 Impact On Business Goals
    01:18
  - 4.03 Buffer
    01:53
  - 4.04 Hootsuite
    02:09
  - 4.05 Social Studio
    01:17
  - 4.06 Link Shortener
    01:17
  - 4.07 Key Takeaways
    00:55
  - Knowledge Check
- Lesson 05 - Social Media Measurement and Reporting
  13:36
  - 5.01 Introduction
    00:34
  - 5.02 Key Performance Indicators
    05:49
  - 5.03 Social Analytics Tools
    06:44
  - 5.04 Key Takeaways
    00:29
  - Knowledge Check
- Lesson 06 - Social Advertising
  17:17
  - 6.01 Introduction
    00:29
  - 6.02 Social Advertising Key Factors
    04:36
  - 6.03 Advertising Campaign in LinkedIn and Facebook
    11:51
  - 6.04 Key Takeaways
    00:21
  - Knowledge Check
Advanced Social Media Marketing
- Section 1 : Introduction to Social Media
  48:03
  - 1.001 How Social Media Has Changed Businesses
    14:23
  - 1.002 The Emotions of Sharing
    08:47
  - 1.003 Air Canada's Campaign
    07:34
  - 1.004 Influencers and Evangelists
    05:23
  - 1.005 Inspiring the Readers
    11:56
- Section 2 : Building a Sustainable Social Media Strategy
  1:03:34
  - 2.001 Social Media Challenges
    10:46
  - 2.002 Strategy Building Guide
    15:33
  - 2.003 Establishing and Benefitting
    13:52
  - 2.004 Creating a Campaign Message
    11:15
  - 2.005 Planning and Benefiting from a Diversified Posting Strategy
    12:08
  - Knowledge Check
- Section 3 : Converged Social Media
  45:14
  - 1 The Role of Converged Media in Social
    14:18
  - 2 Understanding Paid, Owned, and Earned Media
    10:47
  - 3 Putting Converged Media to Work for You
    09:52
  - 4 Two Choices of Social Exposure
    10:17
  - Knowledge Check
- Section 4 : Content Marketing in a Social Media World
  1:33:08
  - 1 The Role of Content Marketing in Social
    08:46
  - 2 The Viral Value Pyramid
    09:01
  - 3 Building a Content Plan
    07:47
  - 4 Three Key Areas of Focus
    13:36
  - 5 Matching Content to Consumer Intent
    14:23
  - 6 Select the Right Type of Content
    07:18
  - 7 Generating Content Ideas
    10:05
  - 8 Trending Topics on Social Channels
    07:45
  - 9 Unlocking Content’s Full Potential
    14:27
  - Knowledge Check
- Section 5 : Visual Social Media
  51:21
  - 1 Understanding the impact of great visuals
    11:05
  - 2 Leveraging Images in Social Media
    04:24
  - 3 Image-Based Marketing Types
    14:36
  - 4 Leveraging Video in Social Content
    07:27
  - 5 Different Lengths of Video
    05:23
  - 6 Video Based Marketing
    08:26
  - Knowledge Check
- Section 6 : Understanding and Sparking Social Sharing
  1:03:26
  - 1 What Makes Social Sharing so Valuable
    15:40
  - 2 Building Content That is Inherently Shareable
    15:00
  - 3 Psychology of Social Sharing
    14:19
  - 4 Brainstorming Your Social Content Ideas
    03:45
  - 5 What do Customers Love about you?
    14:42
  - Knowledge Check
- Section 7 : Storytelling An Essential Part of Your Social Narrative
  1:00:59
  - 1 Why Storytelling is Essential in Social Marketing
    12:21
  - 2 Finding Your Focus and Your Story
    09:44
  - 3 Story that Involves Problem Solving
    09:57
  - 4 Understanding Consumer Stories and Their Role
    13:37
  - 5 Matching Customer Story to Motive
    15:20
  - Knowledge Check
- Section 8 : Influencer Marketing and Online Reputation Management
  1:18:41
  - 1 The Role of Social Media Listening
    10:20
  - 2 Reputation Management And Response
    18:32
  - 3 Finding Influencers and Evangelists
    13:59
  - 4 Engaging with Influencers and Evangelists
    14:44
  - 5 Engaging with Paid Influencers and Evangelists
    07:47
  - 6 Influencer Collaboration
    13:19
  - Knowledge Check
- Section 9 : Social Media Selling
  31:53
  - 1 Understanding the Role of Social in the Sales Cycle
    13:08
  - 2 How Sales and Marketing Function as a Team in Social Selling
    08:53
  - 3 How Does Sales Support Marketing?
    09:52
  - Knowledge Check
- Section 10 : Social Media Measurement
  33:07
  - 1 The Basics of Social Media Measurement
    16:16
  - 2 Social Media Specific Metrics
    16:51
  - Knowledge Check
YouTube and Video Marketing
- Lesson 1 - Course Introduction
  02:26
  - 1.01 Course Introduction
    02:26
- Lesson 2 - Establishing a Video Marketing Strategy
  24:03
  - 2.01 Lesson Introduction
    02:11
  - 2.02 Introduction to Video Marketing
    02:42
  - 2.03 Crafting Your Video Marketing Strategy
    02:49
  - 2.04 Videos Storytelling
    01:13
  - 2.05 Making videos people want to watch
    02:34
  - 2.06 Optimum Length for Videos
    01:38
  - 2.07 Optimizing your videos
    00:36
  - 2.08 Keyword Research
    01:49
  - 2.09 Creating Amazing Videos
    01:41
  - 2.10 Optimizing Videos for Search- Google and YouTube
    02:04
  - 2.11 Building Authority with YouTube Channel
    01:38
  - 2.12 Promoting Your videos
    00:25
  - 2.14 Creating Tent Pole Events Videos
    01:08
  - 2.15 Scheduling Your Videos
    00:46
  - 2.16 Key Takeaways
    00:49
  - Knowledge Check
- Lesson 3 - Gaining Exposure and Measuring Impact
  21:50
  - 3.01 Lesson Introduction
    01:58
  - 3.02 Introduction to Media Platforms
    02:13
  - 3.03 Promoting Owned Videos
    01:26
  - 3.04 YouTube Channels
    01:59
  - 3.05 Social Media Promotion
    01:51
  - 3.06 Promoting Earned Video
    01:53
  - 3.07 Video Influencers Vloggers
    02:36
  - 3.08 Promoting Paid Media
    01:53
  - 3.09 Using Customer Journey Models
    02:06
  - 3.10 Measuring Impact
    02:31
  - 3.11 YouTube Analytics
    00:46
  - 3.12 Key Takeaways
    00:38
  - Knowledge Check
- Lesson 4 - YouTube Advertising
  19:19
  - 4.1 Lesson Introduction
    01:58
  - 4.2 YouTube Advertising Key Players
    01:48
  - 4.3 YouTube Video Ad Formats
    02:33
  - 4.4 Scheduling, Targeting, and Remarketing Video Ads
    03:51
  - 4.5 Placing Reserved Media
    00:41
  - 4.6 Key Performance Metrics
    03:01
  - 4.7 Optimizing YouTube Ads
    02:31
  - 4.8 YouTube Ads: Best Practices
    01:56
  - 4.09 Key Takeaways
    01:00
  - Knowledge Check
- Lesson 5 - Leveraging Mobile Video
  14:15
  - 5.01 Lesson Introduction
    01:40
  - 5.02 Mobile Video and Live Streaming
    01:53
  - 5.03 Mobile Video and Digital Marketing Strategy
    02:11
  - 5.04 Mobile Videos: Target Audience
    02:50
  - 5.05 Videos People Watch and Share
    01:50
  - 5.06 Vertical Videos
    01:25
  - 5.07 When To Make Mobile Videos
    01:28
  - 5.08 Key Takeaways
    00:58
  - Knowledge Check
- Lesson 6 - Promoting and Measuring Mobile Video
  15:45
  - 6.01 Lesson Introduction
    02:02
  - 6.02 What Makes Mobile Videos Unique
    02:15
  - 6.03 Mobile Video Opportunities for Brands
    01:52
  - 6.04 Where and How to Promote Mobile Videos
    01:44
  - 6.05 Mobile Video Advertising
    01:14
  - 6.06 Mobile Video Ads: YouTube
    01:54
  - 6.07 Mobile Video Ads: Facebook and Instagram
    00:41
  - 6.08 Mobile Video Ads: Case Studies
    01:09
  - 6.09 Measuring the Success of Mobile Videos
    02:06
  - 6.10 Key Takeaways
    00:48
  - Knowledge Check
- Lesson 7 - Youtube: How-Tos
  42:42
  - 7.01 Lesson Introduction
    01:54
  - 7.02 Demo: Uploading a Video to YouTube—Desktop
    02:13
  - 7.03 Demo: Using Youtube Studio--Mobile
    01:51
  - 7.04 Demo: Using Youtube Studio Beta--Desktop
    05:41
  - 7.05 Demo: Using YouTube Studio—Mobile
    01:55
  - 7.06 Demo: Editing a Video on YouTube
    02:52
  - 7.07 Demo: Optimizing a Video on YouTube Studio
    06:20
  - 7.08 Demo: Creating a YouTube Channel
    03:21
  - 7.09 Demo: Checking the YouTube Channel Settings
    03:26
  - 7.10 Demo: Optimizing a YouTube Channel
    05:46
  - 7.11 YouTube Channel: Views and Subscribers
    02:06
  - 7.12 Factors that Make a Great Video
    03:02
  - 7.13 Monetizing Your YouTube Channel
    01:39
  - 7.14 Key Takeaways
    00:36
  - Knowledge Check
- Lesson 8 - Instagram: How-Tos
  17:18
  - 8.01 Lesson Introduction
    01:53
  - 8.02 Shooting and Editing a Great Video
    02:30
  - 8.03 Editing in External Apps
    01:03
  - 8.04 Video Categories
    01:27
  - 8.05 Video Types
    01:20
  - 8.06 Demo: Instagram’s Video Editing Options
    04:26
  - 8.07 Demo: Instagram’s Video Filters
    02:14
  - 8.08 Monetizing Your Instagram Videos
    01:32
  - 8.09 Key Takeaways
    00:53
  - Knowledge Check
- Lesson 9 - Video Ads on Different Social Media Channels
  14:35
  - 9.01 Lesson Introduction
    02:27
  - 9.02 Video Ads on Facebook and Instagram
    03:08
  - 9.03 Video Ads on LinkedIn
    01:38
  - 9.04 Video Ads on Twitter
    02:52
  - 9.05 Video Ads on Snapchat
    02:17
  - 9.06 Video Ads on Pinterest
    01:15
  - 9.07 Key Takeaways
    00:58
  - Knowledge Check
- Lesson 10 - Impact of GDPR on YouTube Advertising
  06:48
  - 10.01 Lesson Introduction
    02:02
  - 10.02 GDPR's Effect on YouTube Advertising
    02:24
  - 10.03 GDPR’s Impact on the Video Advertising Ecosystem
    00:41
  - 10.04 GDPR and Audience Targeting in YouTube Advertising
    00:52
  - 10.05 Key Takeaways
    00:49
  - Knowledge Check
- Lesson 11- Video Advertising for B2B Marketeers
  09:07
  - 11.01 Lesson Introduction
    01:54
  - 11.02 Impact of Video Advertising in B2B
    01:56
  - 11.03 Video Advertising in B2B Examples
    01:06
  - 11.04 Best Channels for B2B Videos
    02:05
  - 11.05 Challenges B2B Marketeers Face in Video Advertising
    01:24
  - 11.06 Key Takeaways
    00:42
  - Knowledge Check
- Lesson 12 - The Future of Video Marketing
  10:13
  - 12.01 Lesson Introduction
    02:21
  - 12.02 Future Trends in Video Marketing
    01:35
  - 12.03 Three-Sixty-Degree Video
    01:21
  - 12.04 Augmented Reality
    01:15
  - 12.05 Virtual Reality
    02:55
  - 12.06 Key Takeaways
    00:46
  - Knowledge Check
Facebook Marketing and Advertising
- Lesson 01 - Course Introduction
  02:07
  - 1.01 Course Introduction
    02:07
- Lesson 02 - Understanding Facebook
  13:59
  - 2.01 Introduction
    01:30
  - 2.02 Role of Marketing in the Future
    01:07
  - 2.03 Social Media Landscape
    02:33
  - 2.04 Facebook Introduction
    03:53
  - 2.05 Starting Your Facebook Journey
    02:00
  - 2.06 Facebook Options for Business
    02:13
  - 2.07 Key Takeaways
    00:43
  - Knowledge Check
- Lesson 03 - Understanding the Facebook Algorithm
  16:31
  - 3.01 Introduction
    01:47
  - 3.02 The Facebook News Feed and Organic Reach
    04:58
  - 3.03 The Facebook Algorithm Today
    04:21
  - 3.04 Top Ranking Factors in the Facebook Algorithm
    03:44
  - 3.05 The Future of the Facebook News Feed
    01:03
  - 3.06 Key Takeaways
    00:38
  - Knowledge Check
- Lesson 04 - Groups, Pages, Messenger, and Facebook Live
  1:04:04
  - 4.01 Introduction
    01:41
  - 4.02 Facebook Groups Set Up and Business Use
    13:06
  - 4.03 Facebook Pages Setup, Business Use, and Best Practices
    06:19
  - 4.04 Anatomy of a Facebook Page
    23:23
  - 4.05 Facebook Pages Best Practices
    02:57
  - 4.06 Facebook Messenger: How to Use for Business
    08:38
  - 4.07 Facebook Live: Set Up and How to Use for Business
    07:10
  - 4.08 Key Takeaways
    00:50
  - Knowledge Check
- Lesson 05 - Managing Facebook
  25:57
  - 5.01 Managing Facebook
    01:50
  - 5.02 Facebook Business Manager
    05:38
  - 5.03 Publishing, Scheduling, and Moderation
    09:39
  - 5.04 Facebook Page Insights
    04:02
  - 5.05 Demo: Facebook Productivity Tools
    02:12
  - 5.06 Facebook Pages, Groups, and Events Policies
    01:53
  - 5.07 Key Takeaways
    00:43
  - Knowledge Check
- Lesson 06 - Facebook Marketing Tools
  17:01
  - 6.01 Introduction
    01:53
  - 6.02 Facebook's Social Plugins
    03:06
  - 6.3 Facebook Rights Manager
    01:52
  - 6.04 Set Up Facebook Local and Facebook Place
    05:19
  - 6.05 Facebook and Non-Facebook Marketing Tools
    04:10
  - 6.06 Key Takeaways
    00:41
  - Knowledge Check
- Lesson 07 - Understanding Facebook Ads
  19:26
  - 7.01 Introduction
    01:44
  - 7.02 Global Advertising Spend by Media
    02:04
  - 7.03 Facebook Ad Campaign Structure, Ad Objectives, and Targeting
    06:59
  - 7.04 Facebook Ad Placements, Ad Formats, and Budgeting
    05:33
  - 7.05 Facebook Ad Performance, Testing, and Tools
    03:06
  - Knowledge Check
- Lesson 08 - Creating Your Facebook Ad
  24:03
  - 8.01 Introduction
    01:49
  - 8.02 Facebook Ad Manager
    00:52
  - 8.03 Demo: Create Your Facebook Ad Campaign
    05:06
  - 8.04 Demo: Create Your Facebook Ad Set
    06:41
  - 8.05 Demo: Create Your Facebook Ad
    05:44
  - 8.06 Facebook Ad Images and Text
    01:37
  - 8.07 Facebook Ad Review Process
    01:39
  - 8.08 Key Takeaways
    00:35
  - Knowledge Check
- Lesson 09 - Facebook Targeting
  15:28
  - 9.01 Introduction
    01:48
  - 9.02 Targeting in Facebook Pre and Post GDPR
    12:55
  - 9.03 Key Takeaways
    00:45
  - Knowledge Check
- Lesson 10 - Facebook Tracking and Reporting
  11:22
  - 10.01 Introduction
    01:42
  - 10.02 Facebook Conversion Tracking and Facebook Pixel
    07:25
  - 10.03 Facebook Analytics
    01:35
  - 10.04 Key Takeaways
    00:40
  - Knowledge Check
- Lesson 11 - Facebook Commerce
  16:04
  - 11.01 Introduction
    01:35
  - 11.02 Setting up Your Facebook Shop
    08:59
  - 11.03 Creating Your Facebook Catalog
    03:42
  - 11.04 Using Facebook Dynamic Ads
    01:11
  - 11.05 Key Takeaways
    00:37
  - Knowledge Check
- Lesson 12 - Facebook Best Practices
  16:47
  - 12.01 Introduction
    01:40
  - 12.02 Optimize Your Facebook Page
    03:42
  - 12.03 Best Practices in Pages Posts and Ads
    05:05
  - 12.04 Facebook Ads in the Sales Funnel
    03:32
  - 12.05 Best Practices Facebook Images and Ad Copies
    02:11
  - 12.06 Key Takeaways
    00:37
  - Knowledge Check
- Lesson 13 - Facebook Privacy and Security
  06:24
  - 13.01 Introduction
    01:44
  - 13.02 Facebook Ad Policies
    01:54
  - 13.03 Data Use Restrictions
    00:26
  - 13.04 Facebook Ads Post GDPR
    01:14
  - 13.05 Ads Politics or Issues of National Importance
    00:31
  - 13.06 Key Takeaways
    00:35
  - Knowledge Check
- Lesson 14 - Facebook Blueprint Examinations
  04:12
  - 14.01 Introduction
    01:30
  - 14.02 Certifications and Badges
    00:46
  - 14.03 Exam Process and Fees
    00:43
  - 14.04 Facebook Planning Professional Certification
    00:17
  - 14.05 Facebook Buying Professional Certification
    00:17
  - 14.06 Key Takeaways
    00:39
  - Knowledge Check
Social Media Tools
- Lesson 1 Twitter Marketing
  2:23:10
  - 1 Understanding Twitter
    18:32
  - 2 Using Twitter as a Marketer
    18:25
  - 3 Customer Service and Engagement Via Twitter
    32:32
  - 4 Marketing on Twitter
    20:45
  - 5 Understanding Twitter Advertising
    15:47
  - 6 Twitter Ad Options
    12:04
  - 7 Increased Character Limit
  - 8 Walkthrough Retweeting and Retweeting With A Comment Demo 1
    01:32
  - 9 Walkthrough Using Advanced Twitter Search Demo 2
    05:22
  - 10 Walkthrough Joining or Creating Hashtag Conversations Demo 3
    04:04
  - 11 Walkthrough Building a Twitter List Demo 4
    04:56
  - 12 Walkthrough Creating and Curating a Twitter Moment Demo 5
    07:09
  - 13 Walkthrough Adding Location to Tweet Demo 6
    02:02
  - Knowledge Check
- Lesson 2 Pintrest Marketing
  1:59:01
  - 1 Understanding Pinterest
    17:09
  - 2 Pinterest Presence and the Algorithm
    24:12
  - 3 Marketing with Pinterest
    25:04
  - 4 Putting Pinterest to Work
    23:10
  - 5 Pinterest for Pitching and Outreach
    14:20
  - 6 Walkthrough Creating a Pinterest Board Demo 1
    05:40
  - 7 Walkthrough Moving Pins from One Board to Another Demo 2
    03:05
  - 8 Walkthrough Creating and Uploading a Great Pin Image Demo 3
    03:33
  - 9 Walkthrough Searching for Pins from a Specific URL Demo 4
    02:48
  - Knowledge Check
- Lesson 3 LinkedIn Marketing
  55:01
  - 1 Understanding LinkedIn
    14:56
  - 2 Your LinkedIn Presence
    24:21
  - 3 LinkedIn Groups and Prospecting
    15:44
  - Knowledge Check
- Lesson 4 Instagram Marketing
  1:13:10
  - 1 Understanding Instagram
    10:23
  - 2 Setting up Instagram
    15:41
  - 3 Marketing Through Instagram
    16:50
  - 4 Leveraging Instagram
    30:16
  - Knowledge Check
- Lesson 5 Snapchat Marketing
  1:13:10
  - 1 Understanding Snapchat
    19:15
  - 2 Getting Started with Snapchat
    14:30
  - 3 Marketing with Snapchat
    21:46
  - 4 Snapchat Advertising and Partnerships
    17:39
  - Knowledge Check
Advanced Content Marketing
- Section 1 : Introduction to Content Marketing
  44:42
  - 1.1 Introduction
    00:56
  - 1.2 What's In It For Me
    01:18
  - 1.3 What Is Content Marketing
    02:09
  - 1.4 How to Become a Best-in-Class Content Marketer
    01:23
  - 1.5 Develop a Clear Vision
    02:49
  - 1.6 Develop a Business Case
    03:36
  - 1.7 Document your Content Marketing Strategy
    01:36
  - 1.8 Create a Editorial Mission Statement
    02:04
  - 1.9 Target Customers based on their Intent
    03:26
  - 1.10 Target Key Influencers
    02:30
  - 1.11 Produce Help, Hub, and Hero Content
    01:31
  - 1.12 Produce Engaging Content
    01:41
  - 1.13 Use Content Marketing Tactics
    01:42
  - 1.14 Use Social Media Platforms
    01:42
  - 1.15 Help Customers Find the Information
    01:30
  - 1.16 Help Key Influencers Impact the Buyer’s Decision Making Process
    02:51
  - 1.17 Measure Content Effectiveness
    01:53
  - 1.18 Measure ROMI
    03:15
  - 1.19 Improve by Experimenting with New Initiatives
    03:26
  - 1.20 Improve by Becoming Sophisticated and Mature
    02:16
  - 1.21 Key Takeaways
    01:08
  - Knowledge Check
- Section 2 : Developing a Vision of Content Marketing Success
  33:23
  - 2.1 Introduction
    00:19
  - 2.2 What's In It For Me
    00:59
  - 2.3 Vision for Successful Content Marketing
    02:17
  - 2.4 The Michelin Guide Story
    08:10
  - 2.5 Hindustan Unilever
    05:23
  - 2.6 Volvo Trucks
    07:16
  - 2.7 Dell's Take It Easy
    06:17
  - 2.8 Key Takeaways
    02:42
  - Knowledge Check
- Section 3 : Developing a Business Case for Content Marketing
  51:10
  - 3.1 Introduction
    00:28
  - 3.2 What's In It For Me
    00:42
  - 3.3 Content Marketing Budget
    01:33
  - 3.4 Objectives and Key Performance Indicators (KPIs)
    12:25
  - 3.5 Challenges and Impact
    10:45
  - 3.6 Best Practices
    10:40
  - 3.7 Benefits and Financial Impact
    06:26
  - 3.8 Build your Business Case
    02:56
  - 3.9 Compare the Value of Content Marketing
    03:21
  - 3.10 Key Takeaways
    01:54
  - Knowledge Check
- Section 4 : Creating a Successful Content Marketing Strategy
  50:13
  - 4.1 Introduction
    00:16
  - 4.2 What's In It For Me
    01:15
  - 4.3 Creating a Successful Content Marketing Strategy
    03:23
  - 4.4 Model for Creating a Successful Content Marketing Strategy
    08:00
  - 4.5 Content Marketing Strategy - Two-Step Model
    08:29
  - 4.6 Two Step Model - First Phase
    14:22
  - 4.7 Two-Step Model - Second Phase
    10:03
  - 4.8 Benefit of Two-Step flow Model
    02:03
  - 4.9 Key Takeaways
    02:22
  - Knowledge Check
- Section 5 : Creating a Remarkable Editorial Mission Statement
  37:05
  - 5.1 Introduction
    00:20
  - 5.2 What's In It For Me
    00:44
  - 5.3 Editorial Mission Statements
    12:21
  - 5.4 Create Remarkable Content
    06:53
  - 5.5 Top Global Ad Campaigns
    07:49
  - 5.6 Remarkable Editorial Mission Statement
    07:30
  - 5.7 Key Takeaways
    01:28
  - Knowledge Check
- Section 6 : Targeting Customer Intent Instead of Demographics
  34:28
  - 6.1 Introduction
    00:17
  - 6.2 What's In It For Me
    00:45
  - 6.3 Target Intent over Demographic
    02:46
  - 6.4 Target Customers on Mobile Devices
    04:56
  - 6.5 Target Intent on YouTube
    03:46
  - 6.6 Know Your Customers' Intent
    10:23
  - 6.7 Have a Mobile-friendly Website
    01:47
  - 6.8 Video are Preferred Over Text
    08:11
  - 6.9 Key Takeaways
    01:37
  - Knowledge Check
- Section 7 : Targeting Key Influencers
  36:57
  - 7.1 Introduction
    00:18
  - 7.2 What's In It For Me
    00:43
  - 7.3 Importance Of Influencer Marketing
    07:14
  - 7.4 Process Of Augmenting With Influencers
    20:26
  - 7.5 Case Study—Orange France
    06:03
  - 7.6 Key Takeaways
    02:13
  - Knowledge Check
- Section 8 : Producing Help, Hub, and Hero Content Consistently
  27:45
  - 8.1 Introduction
    00:24
  - 8.2 What's In It For Me
    00:46
  - 8.3 Help Content
    09:10
  - 8.4 Hub Content
    07:45
  - 8.5 Hero Content
    08:43
  - 8.6 Key Takeaways
    00:57
  - Knowledge Check
- Section 9 : Producing Engaging Content More Frequently
  24:41
  - 9.1 Introduction
    00:22
  - 9.2 What's In It For Me
    00:44
  - 9.3 Producing Engaging Content
    03:24
  - 9.4 Engagement Through Video and Text
    03:49
  - 9.5 Text Vs Video
    03:51
  - 9.6 What to Seek
    08:38
  - 9.7 Checklist - When to Use Video or Text
    02:28
  - 9.8 Key Takeaways
    01:25
  - Knowledge Check
- Section 10 : Using Effective B2C and B2B Content Marketing Tactics
  1:19:16
  - 10.1 Introduction
    00:24
  - 10.2 What's In It For Me
    01:29
  - 10.3 B2C and B2B Content Marketing Tactics—Usage
    02:47
  - 10.4 B2C and B2B Content Marketing Tactics—Effectiveness
    01:34
  - 10.5 Email Newsletters
    04:33
  - 10.6 In-person Events
    04:00
  - 10.7 Illustrations/Photos
    03:14
  - 10.8 Social Media content
    07:11
  - 10.9 Infographics
    02:41
  - 10.10 Videos—B2C
    03:17
  - 10.11 Videos—B2B
    02:56
  - 10.12 Online Presentations
    03:21
  - 10.13 Microsites
    03:13
  - 10.14 Website Articles
    02:56
  - 10.15 Blogs
    02:40
  - 10.16 Webinars
    02:45
  - 10.17 Case Studies
    02:15
  - 10.18 Mobile Apps
    03:07
  - 10.19 Print Magazines
    03:10
  - 10.20 Digital Magazines
    01:40
  - 10.21 Books
    03:37
  - 10.22 Podcasts
    02:04
  - 10.23 White Papers
    03:58
  - 10.24 Research Reports
    02:32
  - 10.25 E-Books
    02:20
  - 10.26 Branded Content Tools
    01:39
  - 10.27 Virtual Conferences
    02:11
  - 10.28 Key Takeaways
    01:42
  - Knowledge Check
- Section 11 : Building Successful B2C and B2B Social Media Platforms
  1:09:44
  - 11.1 Introduction
    00:17
  - 11.2 What's In It For Me
    01:07
  - 11.3 Social Media Platforms
    02:24
  - 11.4 Facebook
    15:22
  - 11.5 LinkedIn
    15:02
  - 11.6 YouTube
    05:47
  - 11.7 YouTube - Create Great Content
    08:26
  - 11.8 YouTube - Develop a Programming Strategy
    11:09
  - 11.9 Twitter
    08:12
  - 11.10 Key Takeaways
    01:58
  - Knowledge Check
- Section 12 : Helping Customers find the Information They Seek
  54:47
  - 12.1 Introduction
    00:17
  - 12.2 What's In It For Me
    00:47
  - 12.3 Optimizing Your Content For Your Web Site
    03:45
  - 12.4 Creating A Google-friendly Web Site
    11:15
  - 12.5 Optimizing Web Pages For Keywords
    12:38
  - 12.6 Optimizing Video Content
    06:37
  - 12.7 Micro-moments
    17:46
  - 12.8 Key Takeaways
    01:42
  - Knowledge Check
- Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
  37:28
  - 13.1 Introduction
    00:20
  - 13.2 What's In It For Me
    00:53
  - 13.3 Influencing the Influencers
    04:12
  - 13.4 Schmooze Optimization
    02:57
  - 13.5 Nurture Key Relationships
    01:46
  - 13.6 Example - WineWorld
    03:00
  - 13.7 Four Key Influencers
    03:16
  - 13.8 Engaging Digital Presence
    01:36
  - 13.9 Keys to Success
    05:04
  - 13.10 Work together with influencers
    02:55
  - 13.11 GE with influential YouTube creators
    04:52
  - 13.12 Creations in support with GE
    05:21
  - 13.13 Key Takeaways
    01:16
  - Knowledge Check
- Section 14 : Measuring Content Effectiveness
  48:22
  - 14.1 Introduction
    00:23
  - 14.2 What's In It For Me
    00:59
  - 14.3 Sales and Sales Lead Quality
    01:03
  - 14.4 Touchpoints in the Customer Journey
    01:12
  - 14.5 Turning Touchpoints into Quality Leads or Sales
    04:12
  - 14.6 Focus on the Right Metrics
    11:51
  - 14.7 Value Your Best Customer
    05:21
  - 14.8 Attribute Value Across the Journey
    14:03
  - 14.9 Prove Marketing Impact
    06:50
  - 14.10 Key Takeaways
    02:28
  - Knowledge Check
- Section 15 : Measuring Return on Marketing Investment
  38:40
  - 15.1 Introduction
    00:23
  - 15.2 What's In It For Me
    00:52
  - 15.3 Return on Marketing Investment
    06:21
  - 15.4 The Power of the Press Release
    07:23
  - 15.5 Test A - ROMI Revisited
    08:29
  - 15.6 Test B - Impact of a Budget Cut
    06:20
  - 15.7 Test C - Impact of Using Multimedia
    07:24
  - 15.8 Key Takeaways
    01:28
  - Knowledge Check
- Section 16 : Improving by Experimenting With New Initiatives
  27:21
  - 16.1 Introduction
    00:22
  - 16.2 What's In It For Me
    00:44
  - 16.3 Creating Engaging Content
    14:56
  - 16.4 What is Effective and What is Not
    09:33
  - 16.5 Key Takeaways
    01:46
  - Knowledge Check
- Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature
  41:05
  - 17.1 Introduction
    00:21
  - 17.2 What's In It For Me
    00:52
  - 17.3 Content Marketing Maturity
    07:08
  - 17.4 Get Value from Editorial Meetings
    09:15
  - 17.5 Content Marketing in Organizations
    04:33
  - 17.6 Content Marketing with SEO and Social Media
    04:55
  - 17.7 Leverage Paid Advertising
    02:48
  - 17.8 Sophisticated Content Marketers
    03:38
  - 17.9 Analytics Tips
    05:46
  - 17.10 Key Takeaways
    01:49
  - Knowledge Check
- Section 18 : Content Marketing in the Foreseeable Future
  48:49
  - 18.1 Introduction
    00:15
  - 18.2 What's In It For Me
    00:45
  - 18.3 Content Marketing Forecast
    02:48
  - 18.4 Impact on Content Marketing Strategy
    01:07
  - 18.5 Video Sharing Platforms—Audience Segments
    01:39
  - 18.6 Video Sharing Platforms—Content Genres
    00:57
  - 18.7 YouTube vs Facebook
    05:05
  - 18.8 YouTube Best Practices—Part A
    08:26
  - 18.9 YouTube Best Practices—Part B
    10:07
  - 18.10 Virtual Reality
    04:38
  - 18.11 Facebook Best Practices
    04:45
  - 18.12 Instagram and Twitter Best Practices
    05:35
  - 18.13 Key Takeaways
    02:42
  - Knowledge Check
Advanced Web Analytics
- Section 1 : Introduction to Digital Analytics
  16:54
  - 1.001 Introduction to Digital Analytics
    16:54
  - Knowledge Check
- Section 2 : Building Blocks
  25:54
  - 2.001 Advanced Building Blocks
    04:21
  - 2.002 Building Blocks -Google Analytics
    21:33
  - Knowledge Check
- Section 3 : Fundamentals of Digital Analytics
  45:14
  - 3.001 Digital Analytics
    08:02
  - 3.002 Digital Analytics Maturity Model
    14:39
  - 3.003 Using the Digital Analytics Maturity Model
    13:59
  - 3.004 The Three Heads of Online Analytics
    08:34
  - Knowledge Check
- Section 4 : Business Perspective
  44:52
  - 4.001 The Customer Journey and its Various Approaches
    09:23
  - 4.002 Designing for Persuasion
    09:37
  - 4.003 Defining Business Goals
    11:32
  - 4.004 Key Performance Indicators
    14:20
  - Knowledge Check
- Section 5 : Methodology - Lean Six Sigma
  25:33
  - 5.001 Introduction to the Analysis Perspective
    05:28
  - 5.002 Lean Six Sigma Principles -Define and Measure
    09:29
  - 5.003 Lean Six Sigma Principles -Analyze, Improve, and Control
    10:36
  - Knowledge Check
- Section 6 : Data Analysis Fundamentals
  16:22
  - 6.001 Data Analysis Fundamentals
    16:22
  - Knowledge Check
- Section 7 : Analysis Perspective Providing Insights
  35:22
  - 7.001 Analysis Perspective Providing Insights
    18:29
  - 7.002 Expressing Exactitude or a Sense of Scale
    16:53
  - Knowledge Check
- Section 8 : Enabling Capabilities
  52:06
  - 8.001 Tag Management System
    19:51
  - 8.002 Vendor Selection
    08:18
  - 8.003 Qualitative Data
    09:27
  - 8.004 Competitive Intelligence and Other Tools
    14:30
  - Knowledge Check
- Section 9 : Managing Analytics
  41:02
  - 9.001 Introduction to Managing Analytics
    13:47
  - 9.002 RACI Matrix
    07:53
  - 9.003 Agile Management
    19:22
  - Knowledge Check
- Section 10 : Audience
  15:48
  - 10.001 Audience
    15:48
  - Knowledge Check
- Section 11 : Acquisition
  44:55
  - 11.001 Acquisition
    09:55
  - 11.002 Campaign Tracking
    07:14
  - 11.003 Google Analytics Standard Channels
    14:33
  - 11.004 Marketing Automation and Growth Hacking
    13:13
  - Knowledge Check
- Section 12 : Behavior
  28:43
  - 12.001 Behavior
    11:46
  - 12.002 Customer Engagement
    16:57
  - Knowledge Check
- Section 13 : Conversions & Onboarding
  50:40
  - 1 Conversions Funnel
    15:23
  - 2 Experimentation and Testing
    13:12
  - 3 Conversion Scenarios
    13:46
  - 4 Attributions
    08:19
  - Knowledge Check
- Section 14 : Retention and Expansion
  25:15
  - 14.001 Retention and Expansion
    10:39
  - 14.002 Expansion Scenarios
    14:36
  - Knowledge Check
- Section 15 : Advocacy
  15:15
  - 15.001 Advocacy
    08:13
  - 15.002 Facebook and LinkedIn Insight
    07:02
  - Knowledge Check
- Section 16 : Privacy and Ethics
  17:23
  - 16.001 Privacy and Ethics
    17:23
  - Knowledge Check
- Section 17 : Wrapping Up
  08:23
  - 17.001 Wrapping Up
    08:23
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Social Media Exam & Certification

How do I earn an Advanced Social Media certificate in Atlanta?

Once you complete of the following requirements, you will be eligible to receive the advanced program certificate that will testify your acquisition of a social media marketer’s skillset.

Course	Required for Certificate?	Simulation Exam	Project Certificate
Social Media Foundations	Yes		NA
Advanced Social Media	Yes		Required
Advanced Content Marketing	Yes	Score > 75%	Required
Advanced Web Analytics	Yes		Required

How do I become a Social Media Specialist in Atlanta?
- Complete 85% of the OSL course
- Attend one batch of LVC
- Complete five projects: three from Advanced Social Media and one each from Advanced Content Marketing and Advanced Web Analytics
- Complete the Advanced Social Media simulation test and receive a minimum score of 75%
Do you provide any practice tests as part of this course?

Yes, we provide 1 practice test as part of our course to help you prepare for the actual certification exam. You can try this free Advanced Social Media Questions Free Practice Test to understand the type of tests that are part of the course curriculum.

Social Media Course Reviews

Nayeli Singh New York City

Not only do you learn the technical side of setting up social media, this course also teaches how social media relates to your business.

Catalina Stevenson New York City

The course format is very pleasant. A valuable coverage on the shift of communication trends from mass to social.

Daphne Yang New York City

Very concise, clear explanations, great place to start on learning social media.

Stephen Cullen Business Advisor (Marketing) at CEIS, Glasgow

Extensive, relevant, and professionally presented

FAQs

What is Social Media Marketing?

Social media marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of social media marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Why become a social media specialist?

Social networking is among the most popular online activities. According to Statia.com, it is estimated that by 2019 there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017. These users interact, share and engage with one another over social media. This presents a huge opportunity for brands to reach out to and engage with their target audiences. It is the social media marketer’s responsibility to plan and execute social media marketing campaigns to drive business goals – including customer engagement, brand advocacy or conversion – across various social media platforms.

The increasing adoption of social media by individuals and organizations alike has led to a huge demand for qualified social media specialists.

According to Indeed.com, there are 79,600+ job listings in the U.S. and 18,825+ job listings in the U.K. for social media professionals. In India, there are 27,000+ job listings on Naukri.com requiring social media professionals. The demand for qualified social media professionals only continues to rise.
What course will be available for live instructor led online classes?

You’ll develop a deep understanding of social media tools and techniques, content marketing best practices and web analytics tactics to transform you into a social media marketing expert.
The section that will be available for live instructor-led online classes under this course is:

Sl.No Course Name Monthly no. of online classes availability

1 Advanced Social Media Certification Program 2

You get access to 25+ hours of live instructor-led online classes. The advantage of this is that you may come and revisit each and every course as you please. While you still get access to our batch session recordings you get the advantage of completing the entire course you to reach dream destination of becoming an all-rounder Social Media Specialist.
How much salary can I expect once I become a certified social media professional?

According to Indeed.com, social media professionals can earn above $14,000 and can reach up to $117,000. It depends on your experience and skill. Average salary would be around $50,000.
Why do companies hire social media marketing professionals?

Social media marketing efforts are essential to the success of most businesses today, regardless of their size. Most people nowadays rely on the Internet to discover new businesses and products that they are interested in. This is where a social media manager with a strong knowledge of marketing can come in handy. Online promotions, campaigns, and advertisements are essential ingredients for building brand awareness and atrracting not only new customers but also the targeted ones as well.
How do I enroll for this advanced social media certificate program?
You can enroll in the program on our website and make an online payment using any of these options:
- Visa debit/credit card
- American Express and Diners Club cards
- Master Card
- PayPal
Once the online payment is done, you will automatically receive a payment receipt and access information, via email.
What can I expect from this advanced program?
- Access to eLearning content for all the courses included in the learning path
- Access to live virtual classes for Advanced Social Media
- Access to exclusive forums, moderated by expert faculty and industry thought leaders
- Monthly mentoring sessions
- A course completion certificate once you have met the program requirements
Where and how can I access the e-learning content?
Once you register and pay for the course, you get 24x7 access to the e-learning content on our website. We will also send an automated course purchase confirmation mail, which will guide you through the process.
If I am not able to access the social media online course, whom do I contact for a solution?
You could raise a request on our Help & Support forum, or chat with us to get an instant solution.
Do you provide a money-back guarantee?
Yes. We provide a 7-day money-back guarantee for our master's programs. You can raise your requests on our Help & Support forum.
Is exam fee included with this Advanced Social Media course?
No, it isn’t. However, you will receive the advanced program certificate once you meet all the program requirements.
What is Social Media Marketing?
Social media marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of social media marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Why become a social media specialist?
Social networking is among the most popular online activities. According to Statia.com, it is estimated that by 2019 there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017. These users interact, share and engage with one another over social media. This presents a huge opportunity for brands to reach out to and engage with their target audiences. It is the social media marketer’s responsibility to plan and execute social media marketing campaigns to drive business goals – including customer engagement, brand advocacy or conversion – across various social media platforms.

The increasing adoption of social media by individuals and organizations alike has led to a huge demand for qualified social media specialists.

According to Indeed.com, there are 79,600+ job listings in the U.S. and 18,825+ job listings in the U.K. for social media professionals. In India, there are 27,000+ job listings on Naukri.com requiring social media professionals. The demand for qualified social media professionals only continues to rise.
What course will be available for live instructor-led online classes?
You’ll develop a deep understanding of social media tools and techniques, content marketing best practices and web analytics tactics to transform you into a social media marketing expert.
The section that will be available for live instructor-led online classes under this course is:

Sl.No Course Name Monthly no. of online classes availability

1 Advanced Social Media 3

You get access to 20+ hours of live instructor-led online classes. The advantage of this is that you may come and revisit each and every course as you please. While you still get access to our batch session recordings you get the advantage of completing the entire course you to reach dream destination of becoming an all-around Social Media Specialist.
How much salary can I expect once I become a certified social media professional?
According to Indeed.com, social media professionals can earn upwards of $14,000 and can reach up to $117,000. It depends on your experience and skill. Average salary would be around $50,000.
Why do companies hire social media marketing professionals?
Social media marketing efforts are essential to the success of most businesses today, regardless of their size. Most people nowadays rely on the Internet to discover new businesses and products that they are interested in. This is where a social media manager with a strong knowledge of marketing can come in handy. Online promotions, campaigns, and advertisements are essential ingredients for building brand awareness and not only attracting new customers but the targeted ones as well.
How do I enroll for this advanced social media certificate program?
You can enroll in the program on our website and make an online payment using any of these options:
- Visa debit/credit card
- American Express and Diners Club cards
- Master Card
- PayPal
Once the online payment is done, you will automatically receive a payment receipt and access information, via email.
What can I expect from this advanced program?
- Access to eLearning content for all the courses included in the learning path
- Access to live virtual classes for Advanced Social Media
- Access to exclusive forums, moderated by expert faculty and industry thought leaders
- Monthly mentoring sessions
- A course completion certificate once you have met the program requirements
Where and how can I access the e-learning content?
Once you register and pay for the course, you get 24x7 access to the e-learning content on our website. We will also send an automated course purchase confirmation mail, which will guide you through the process.
If I am not able to access the social media online course, whom do I contact for a solution?
You could raise a request on our Help & Support forum, or chat with us to get an instant solution.
Do you provide a money-back guarantee?
Yes. We provide a 7-day money-back guarantee for our master's programs. You can raise your requests on our Help & Support forum.

View More View Less

Course Advisor

Greg Jarboe Expert Content marketer, President of SEO-PR, Author

Greg Jarboe is President and co-founder of SEO-PR, an award-winning content marketing agency. He is the author of YouTube and Video Marketing: An Hour a Day.

Marc Campman Expert Social Media Marketer, Founder of socialmediaplaymaker.com, Author

Marc Campman is the author of Flirtonomics and the founder of socialmediaplaymaker.com. He is an elite global marketing and business professional and has advised business organizations on the implementation of social media in sales, marketing, and services.

Paul Lewis Program Member of the University of Westminster's Alumni Student Mentor Program

Paul is a 20+ year marketing veteran who has been overseeing the management, creation, and execution of digital marketing and sales enablement programs at Pitney Bowes. He has built and scaled a highly effective global digital selling program which has generated over $10M in revenue.

Stéphane Hamel Google Product Strategy Expert, Expert Data Analyst

Stéphane Hamel is a Google Product Strategy Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

+1-844-532-7688
(Toll Free)

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Advanced Social Media Certification Training Course in Atlanta, United States

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Social Media Course Description

What are the course objectives?

Who should take this Advanced Social Media course?

What are the social media marketing tools can I get hands-on exposure through this social media training course?

What projects are included in this program?

Tools covered

Social Media Course Preview

Social Media Foundations

Lesson 00 - Faculty Introduction

Faculty Introduction

Lesson 01 - Introduction to Social Media

1.01 Introduction to Social Media

1.02 Modern Communication

1.03 Social Media Landscape

1.04 Social Media and Content Marketing

1.05 Reputation Management and Monitoring

1.06 Customer Engagement

1.07 Key Takeaways

Lesson 02 - Social Media Strategy and Planning

2.01 Introduction

2.02 Social Media Impact On Business Goals

2.03 Social Media Marketing Integration

2.04 Strategic Business channel Part A

2.05 Strategic Business channel Part B

2.06 Define Your Target Audience

2.07 Types of Content to Post and Promote

2.08 Key Takeaways

Knowledge Check

Lesson 03 - Social Media Channel Management

3.01 Introduction

3.02 Social Networking

3.03 Microblogging

3.04 Media Sharing Videos

3.05 Media Sharing Images

3.06 Other Services

3.07 Key Takeaways

Knowledge Check

Lesson 04 - Social Media Management Tools

4.01 Introduction

4.02 Impact On Business Goals

4.03 Buffer

4.04 Hootsuite

4.05 Social Studio

4.06 Link Shortener

4.07 Key Takeaways

Knowledge Check

Lesson 05 - Social Media Measurement and Reporting

5.01 Introduction

5.02 Key Performance Indicators

5.03 Social Analytics Tools

5.04 Key Takeaways

Knowledge Check

Lesson 06 - Social Advertising

6.01 Introduction

6.02 Social Advertising Key Factors

6.03 Advertising Campaign in LinkedIn and Facebook

6.04 Key Takeaways

Knowledge Check

Advanced Social Media Marketing

Section 1 : Introduction to Social Media

1.001 How Social Media Has Changed Businesses

1.002 The Emotions of Sharing

1.003 Air Canada's Campaign

1.004 Influencers and Evangelists

1.005 Inspiring the Readers

Section 2 : Building a Sustainable Social Media Strategy

2.001 Social Media Challenges

2.002 Strategy Building Guide

2.003 Establishing and Benefitting

2.004 Creating a Campaign Message

2.005 Planning and Benefiting from a Diversified Posting Strategy

Knowledge Check

Section 3 : Converged Social Media

1 The Role of Converged Media in Social

2 Understanding Paid, Owned, and Earned Media

3 Putting Converged Media to Work for You