This online Social Media Marketing course is designed to help you build the skills required for social media marketing through extensive project experience. Through this social media training you will master all of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.
With 3.5 billion social media users sharing, interacting, and engaging over social media, businesses are engaging more and more via these popular platforms. Social media professionals are needed to plan and execute social media campaigns to drive business goals.
Project 1 - Building A Social Media Strategy
You will get hands-on experience about social media challenges, strategy building and creating a campaign message. You will have to build a sustainable social media strategy and establish business goals, which will serve as the foundation of your campaign.
Project 2 - Converged Media
In this project, you will develop the ability to increase the effectiveness of campaigns by learning how and when to trigger additional boosts or efforts from other areas of converged media. You will learn about the role of converged media in social media, understanding paid, owned, and earned media, and putting converged media to work.
Project 3 - Content Marketing
You will learn how to use customer profiles or personas to determine which types of content to develop for upcoming social media campaigns. You will apply concepts such as role of content marketing, building a content plan, matching content to consumer intent and generating content ideas.
Project 4 - Visual Social
You will learn how to generate a wide range of visual and video-based content ideas suited to a campaign or brand. You will also know about the impact of great visuals and leveraging images and videos in social media.
Project 5 - Social Sharing
You will learn about understanding the psychology of social sharing, building content and get insights around your current brand positioning and social conversation.
Project 6 - Storytelling
You will brainstorm and outline a story narrative, that both defines your brand identity as well as pushing consumers toward a defined conversion point.
Project 7 - Influencer ORM
You will learn about social media challenges, strategy-building guide and creating a campaign message. It also highlights the importance to establish a social media listening strategy that identifies potential reputation issues as well as potential amplification opportunities and to leverage that knowledge for further positive exposure of your brand.
Project 8 - Social Selling
Helps you establish a clear and relevant consumer journey for your brand and to identify the ways in which you can best serve potential customers on each step of that journey.
Project 9 - Social Measurement
You will learn about the basics of social media measurement and social media specific metrics.
Simplilearn, 3348 Peachtree Road NE, Suite 700, Atlanta, GA - 30326, United States of America, Call us at +1-844-532-7688