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Course description

  • What are the course objectives?

    The Advanced Social Media program is designed to build advanced skillsets in social media marketing by following a clear, structured, expert-recommended learning path. You’ll master the various facets of social media marketing—including social media strategy, online reputation management, influencer marketing, content marketing and web analytics, and you’ll acquire extensive project experience and the capability to manage and strategize social media marketing initiatives.
    The program gives you access to live, instructor-led online classes conducted by social media expert trainers. You will also get access to high-quality e-learning content, simulation exams, a community moderated by experts, mentoring sessions, and other resources to help you become a social media specialist.
    Once you complete the program, you will receive an Advanced Social Media certificate from Simplilearn, validating your ability to lead the social media efforts in your organization.
     

  • Who should take this Advanced Social Media course?

    If you’re seeking a leadership role in social media marketing, this Advanced Social Media course is the right opportunity for you. The following professionals are best suited to become social media specialists:
    • Marketing managers
    • Digital marketing executives
    • Content writers
    • Marketing and sales professionals
    • Management, engineering, business, and communications graduates
    • Entrepreneurs and business owners
       

  • What are the social media marketing tools can I get hands-on exposure through this social media training course?

    As part of this course, you will gain insights into tools such as Facebook, Twitter, Instagram, Snapchat, LinkedIn and Pinterest. These are widely used tools with large number of users and also most popular for social media marketing purposes.
     

  • What projects are included in this program?

    Project 1 - Building A Social Media Strategy
    You will get hands-on experience about social media challenges, strategy building and creating a campaign message. You will have to build a sustainable social media strategy and establish business goals, which will serve as the foundation of your campaign.


    Project 2 - Converged Media
    In this project, you will develop the ability to increase the effectiveness of campaigns by learning how and when to trigger additional boosts or efforts from other areas of converged media. You will learn about the role of converged media in social media, understanding paid, owned, and earned media, and putting converged media to work.
     
    Project 3 - Content Marketing
    You will learn how to use customer profiles or personas to determine which types of content to develop for upcoming social media campaigns. You will apply concepts such as role of content marketing, building a content plan, matching content to consumer intent and generating content ideas.
     
    Project 4 - Visual Social
    You will learn how to generate a wide range of visual and video-based content ideas suited to a campaign or brand. You will also know about the impact of great visuals and leveraging images and videos in social media.
     
    Project 5 - Social Sharing
    You will learn about understanding the psychology of social sharing, building content and get insights around your current brand positioning and social conversation.
     
    Project 6 - Storytelling
    You will brainstorm and outline a story narrative, that both defines your brand identity as well as pushing consumers toward a defined conversion point.
     
    Project 7 - Influencer ORM
    You will learn about social media challenges, strategy-building guide and creating a campaign message. It also highlights the importance to establish a social media listening strategy that identifies potential reputation issues as well as potential amplification opportunities and to leverage that knowledge for further positive exposure of your brand.
     
    Project 8 - Social Selling
    Helps you establish a clear and relevant consumer journey for your brand and to identify the ways in which you can best serve potential customers on each step of that journey.
     
    Project 9 - Social Measurement
    You will learn about the basics of social media measurement and social media specific metrics.
     
     

Tools covered

Analytics Tools
Facebook Analytics YouTube Analytics
Social Media Tools
Buffer Hootsuite Social Studio

Course preview

  • Social Media Foundations
    • Lesson 00 - Faculty Introduction 00:42
      • Faculty Introduction 00:42
    • Lesson 01 - Introduction to Social Media 23:56
      • 1.01 Introduction to Social Media 00:41
      • 1.02 Modern Communication 03:40
      • 1.03 Social Media Landscape 01:54
      • 1.04 Social Media and Content Marketing 04:52
      • 1.05 Reputation Management and Monitoring 07:32
      • 1.06 Customer Engagement 05:17
      • 1.07 Key Takeaways
    • Lesson 02 - Social Media Strategy and Planning 40:45
      • 2.01 Introduction 00:45
      • 2.02 Social Media Impact On Business Goals 03:58
      • 2.03 Social Media Marketing Integration 02:08
      • 2.04 Strategic Business channel Part 1 15:50
      • 2.05 Strategic Business channel Part 2 12:51
      • 2.06 Define Your Target Audience 02:22
      • 2.07 Types of Content to Post and Promote 02:00
      • 2.08 Key Takeaways 00:51
      • Quiz
    • Lesson 03 - Social Media Channel Management 42:36
      • 3.01 Introduction 00:43
      • 3.02 Social Networking 15:52
      • 3.03 Microblogging 03:42
      • 3.04 Media Sharing Videos 06:35
      • 3.05 Media Sharing Images 06:55
      • 3.06 Other Services 07:59
      • 3.07 Key Takeaways 00:50
      • Quiz
    • Lesson 04 - Social Media Management Tools 09:29
      • 4.01 Introduction 00:40
      • 4.02 Impact On Business Goals 01:18
      • 4.03 Buffer 01:53
      • 4.04 Hootsuite 02:09
      • 4.05 Social Studio 01:17
      • 4.06 Link Shortener 01:17
      • 4.07 Key Takeaways 00:55
      • Quiz
    • Lesson 05 - Social Media Measurement and Reporting 13:36
      • 5.01 Introduction 00:34
      • 5.02 Key Performance Indicators 05:49
      • 5.03 Social Analytics Tools 06:44
      • 5.04 Key Takeaways 00:29
      • Quiz
    • Lesson 06 - Social Advertising 17:17
      • 6.01 Introduction 00:29
      • 6.02 Social Advertising Key Factors 04:36
      • 6.03 Advertising Campaign in LinkedIn and Facebook 11:51
      • 6.04 Key Takeaways 00:21
      • Quiz
  • Advanced Social Media Marketing
    • Section 1 : Introduction to Social Media 48:04
      • 1.001 How Social Media Has Changed Businesses Part 1 14:24
      • 1.002 How Social Media Has Changed Businesses Part 2 08:47
      • 1.003 How Social Media Has Changed Businesses Part 3 07:34
      • 1.004 How Social Media Has Changed Businesses Part 4 05:23
      • 1.005 How Social Media Has Changed Businesses Part 5 11:56
    • Section 2 : Building a Sustainable Social Media Strategy 1:03:43
      • 2.001 Social Media Challenges 10:44
      • 2.002 Strategy Building Guide 15:34
      • 2.003 Establishing and Benefitting 13:52
      • 2.004 Creating a Campaign Message 11:15
      • 2.005 Planning and Benefiting from a Diversified Posting Strategy 12:18
      • 6 Quiz
    • Project 1 : Building A Social Media Strategy
      • Building A Social Media Strategy
    • Section 3 : Converged Social Media 45:18
      • 1 The Role of Converged Media in Social 14:19
      • 2 Understanding Paid, Owned, and Earned Media 10:50
      • 3 Putting Converged Media to Work for You - Part 1 09:52
      • 4 Putting Converged Media to Work for You - Part 2 10:17
      • 5 Quiz
    • Project 2 : Converged Media
      • Converged Media
    • Section 4 : Content Marketing in a Social Media World 1:18:41
      • 1 The Role of Content Marketing in Social - Part 1 08:46
      • 2 The Role of Content Marketing in Social - Part 2 09:01
      • 3 Building a Content Plan - Part 1 07:47
      • 4 Building a Content Plan - Part 2 13:36
      • 5 Matching Content to Consumer Intent - Part 1 14:23
      • 6 Matching Content to Consumer Intent - Part 2 07:18
      • 7 Generating Content Ideas - Part 1 10:05
      • 8 Generating Content Ideas - Part 2 07:45
      • 9 Unlocking Content’s Full Potential
      • 10 Quiz
    • Project 3 : Content Marketing
      • Content Marketing
    • Section 5 : Visual Social Media 51:23
      • 1 Understanding the impact of great visuals 11:09
      • 2 Leveraging Images in Social Media - Part 1 04:22
      • 3 Leveraging Images in Social Media - Part 2 14:36
      • 4 Leveraging Video in Social Content - Part 1 07:27
      • 5 Leveraging Video in Social Content - Part 2 05:23
      • 6 Leveraging Video in Social Content - Part 3 08:26
      • 7 Quiz
    • Project 4 : Visual Social
      • Visual Social
    • Section 6 : Understanding and Sparking Social Sharing 1:03:42
      • 1 What Makes Social Sharing so Valuable 15:44
      • 2 Building Content That is Inherently Shareable 15:08
      • 3 Psychology of Social Sharing 14:23
      • 4 Brainstorming Your Social Content Ideas - Part 1 03:45
      • 5 Brainstorming Your Social Content Ideas - Part 2 14:42
      • 6 Quiz
    • Project 5 : Social Sharing
      • Social Sharing
    • Section 7 : Storytelling An Essential Part of Your Social Narrative 1:01:25
      • 1 Why Storytelling is Essential in Social Marketing 12:28
      • 2 Finding Your Focus and Your Story - Part 1 09:44
      • 3 Finding Your Focus and Your Story - Part 2 09:57
      • 4 Understanding Consumer Stories and Their Role 13:41
      • 5 Matching Customer Story to Motive 15:35
      • 6 Quiz
    • Project 6 : Storytelling
      • Storytelling
    • Section 8 : Influencer Marketing and Online Reputation Management 1:18:58
      • 1 The Role of Social Media Listening 10:23
      • 2 Reputation Management And Response 18:36
      • 3 Finding Influencers and Evangelists 14:03
      • 4 Engaging with Influencers and Evangelists 14:49
      • 5 Engaging with Paid Influencers and Evangelists - Part 1 07:48
      • 6 Engaging with Paid Influencers and Evangelists - Part 2 13:19
      • 7 Quiz
    • Project 7 : Influencer ORM
      • Influencer ORM
    • Section 9 : Social Media Selling 31:59
      • 1 Understanding the Role of Social in the Sales Cycle 13:14
      • 2 How Sales and Marketing Function as a Team in Social Selling - Part 1 08:53
      • 3 How Sales and Marketing Function as a Team in Social Selling - Part 2 09:52
      • 4 Quiz
    • Project 8 : Social Selling
      • Social Selling
    • Section 10 : Social Media Measurement 33:20
      • 1 The Basics of Social Media Measurement 16:21
      • 2 Social Media Specific Metrics 16:59
      • 3 Quiz
    • Project 9 : Social Measurement
      • Social Measurement
    • Section 11 : Video and YouTube Marketing 55:39
      • 1 Video and YouTube Marketing - Part 1: Establishing A Video Marketing Strategy 14:53
      • 2 Video and YouTube Marketing - Part 2: Gaining Exposure And Measuring Impact 14:27
      • 3 Video and YouTube Marketing - Part 3: Leveraging Mobile Video 13:21
      • 4 Video and YouTube Marketing - Part 4: Promoting And Measuring Mobile Video 12:58
      • 5 Quiz
    • Section 12 : YouTube Advertising 1:02:42
      • 1 YouTube Advertising - Part 1: YouTube for Business 12:43
      • 2 YouTube Advertising - Part 2: How To Make A Client Video 17:58
      • 3 YouTube Advertising - Part 3: Promote Your Client video 16:20
      • 4 YouTube Advertising - Part 4: Data, Metrics, And Analytics 15:41
    • Section 13 : Facebook Marketing 2:53:33
      • 1 Understanding Facebook 19:18
      • 2 Facebook Presence and The News Feed Alogorithm 31:02
      • 3 Visual and Video Content on Facebook 28:10
      • 4 Putting Facebook to Work 31:27
      • 5 Facebook Messenger 16:30
      • 6 Facebook Advertising 20:35
      • 7 Walkthrough How to Setup A Facebook Page Demo 1 06:36
      • 8 Walkthrough Understanding Facebook Posting Style Demo 2 07:01
      • 9 Walkthrough Calculating Reach of An Existing Facebook Page Demo 3 04:08
      • 10 Walkthrough Understanding Facebook Settings Demo 4 08:46
      • Quiz
    • Section 14 : Twitter Marketing 2:33:58
      • 1 Understanding Twitter 18:56
      • 2 Using Twitter as a Marketer 22:58
      • 3 Customer Service and Engagement Via Twitter 32:32
      • 4 Marketing on Twitter 20:45
      • 5 Understanding Twitter Advertising 15:59
      • 6 Twitter Ad Options 12:10
      • 7 Increased Character Limit 05:33
      • 8 Walkthrough Retweeting and Retweeting With A Comment Demo 1 01:32
      • 9 Walkthrough Using Advanced Twitter Search Demo 2 05:22
      • 10 Walkthrough Joining or Creating Hashtag Conversations Demo 3 04:04
      • 11 Walkthrough Building a Twitter List Demo 4 04:56
      • 12 Walkthrough Creating and Curating a Twitter Moment Demo 5 07:09
      • 13 Walkthrough Adding Location to Tweet Demo 6 02:02
      • Quiz
    • Section 15 : Pinterest Marketing 1:59:13
      • 1 Understanding Pinterest 16:57
      • 2 Pinterest Presence and the Algorithm 24:12
      • 3 Marketing with Pinterest 25:28
      • 4 Putting Pinterest to Work 23:10
      • 5 Pinterest for Pitching and Outreach 14:20
      • 6 Walkthrough Creating a Pinterest Board Demo 1 05:40
      • 7 Walkthrough Moving Pins from One Board to Another Demo 2 03:05
      • 8 Walkthrough Creating and Uploading a Great Pin Image Demo 3 03:33
      • 9 Walkthrough Searching for Pins from a Specific URL Demo 4 02:48
      • Quiz
    • Section 16 : LinkedIn Marketing 55:08
      • 1 Understanding LinkedIn 14:57
      • 2 Your LinkedIn Presence 24:22
      • 3 LinkedIn Groups and Prospecting 15:49
      • Quiz
    • Section 17 : Instagram Marketing 1:13:07
      • 1 Understanding Instagram 10:18
      • 2 Setting up Instagram 15:42
      • 3 Marketing Through Instagram 16:51
      • 4 Leveraging Instagram 30:16
      • Quiz
    • Section 18 : Snapchat Marketing 1:13:37
      • 1 Understanding Snapchat 19:23
      • 2 Getting Started with Snapchat 14:36
      • 3 Marketing with Snapchat 21:53
      • 4 Snapchat Advertising and Partnerships 17:45
      • Quiz
  • Advanced Content Marketing
    • Section 1 : Introduction to Content Marketing 44:59
      • 1.1 Introduction 00:56
      • 1.2 What's In It For Me 01:18
      • 1.3 What Is Content Marketing 02:26
      • 1.4 How to Become a Best-in-Class Content Marketer 01:23
      • 1.5 Becoming an Effective Content Marketer - 1 02:49
      • 1.6 Becoming an Effective Content Marketer - 2 03:36
      • 1.7 Becoming an Effective Content Marketer - 3 01:36
      • 1.8 Becoming an Effective Content Marketer - 4 02:04
      • 1.9 Becoming an Effective Content Marketer - 5 03:26
      • 1.10 Becoming an Effective Content Marketer - 6 02:30
      • 1.11 Becoming an Effective Content Marketer - 7 01:31
      • 1.12 Becoming an Effective Content Marketer - 8 01:41
      • 1.13 Becoming an Effective Content Marketer - 9 01:42
      • 1.14 Becoming an Effective Content Marketer - 10 01:42
      • 1.15 Becoming an Effective Content Marketer - 11 01:30
      • 1.16 Becoming an Effective Content Marketer - 12 02:51
      • 1.17 Becoming an Effective Content Marketer - 13 01:53
      • 1.18 Becoming an Effective Content Marketer - 14 03:15
      • 1.19 Becoming an Effective Content Marketer - 15 03:26
      • 1.20 Becoming an Effective Content Marketer - 16 02:16
      • 1.21 Key Takeaways 01:08
      • Quiz
    • Section 2 : Developing a Vision of Content Marketing Success 33:23
      • 2.1 Introduction 00:19
      • 2.2 What's In It For Me 00:59
      • 2.3 Vision for Successful Content Marketing 02:17
      • 2.4 The Michelin Guide Story 08:10
      • 2.5 Hindustan Unilever 05:23
      • 2.6 Volvo Trucks 07:16
      • 2.7 Dell's Take It Easy 06:17
      • 2.8 Key Takeaways 02:42
      • Quiz
    • Section 3 : Developing a Business Case for Content Marketing 51:10
      • 3.1 Introduction 00:28
      • 3.2 What's In It For Me 00:42
      • 3.3 Content Marketing Budget 01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs) 12:25
      • 3.5 Challenges and Impact 10:45
      • 3.6 Best Practices 10:40
      • 3.7 Benefits and Financial Impact 06:26
      • 3.8 Build your Business Case 02:56
      • 3.9 Compare the Value of Content Marketing 03:21
      • 3.10 Key Takeaways 01:54
      • Quiz
    • Project 1 : Developing a Business Case for Content Marketing
      • Developing the business case for content marketing
    • Section 4 : Creating a Successful Content Marketing Strategy 50:13
      • 4.1 Introduction 00:16
      • 4.2 What's In It For Me 01:15
      • 4.3 Creating a Successful Content Marketing Strategy 03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy 08:00
      • 4.5 Content Marketing Strategy - Two-Step Model 08:29
      • 4.6 Two Step Model - First Phase 14:22
      • 4.7 Two-Step Model - Second Phase 10:03
      • 4.8 Benefit of Two-Step flow Model 02:03
      • 4.9 Key Takeaways 02:22
      • Quiz
    • Section 5 : Creating a Remarkable Editorial Mission Statement 37:05
      • 5.1 Introduction 00:20
      • 5.2 What's In It For Me 00:44
      • 5.3 Editorial Mission Statements 12:21
      • 5.4 Create Remarkable Content 06:53
      • 5.5 Top Global Ad Campaigns 07:49
      • 5.6 Remarkable Editorial Mission Statement 07:30
      • 5.7 Key Takeaways 01:28
      • Quiz
    • Section 6 : Targeting Customer Intent Instead of Demographics 34:28
      • 6.1 Introduction 00:17
      • 6.2 What's In It For Me 00:45
      • 6.3 Target Intent over Demographic 02:46
      • 6.4 Target Customers on Mobile Devices 04:56
      • 6.5 Target Intent on YouTube 03:46
      • 6.6 Know Your Customers' Intent 10:23
      • 6.7 Have a Mobile-friendly Website 01:47
      • 6.8 Video are Preferred Over Text 08:11
      • 6.9 Key Takeaways 01:37
      • Quiz
    • Section 7 : Targeting Key Influencers 36:57
      • 7.1 Introduction 00:18
      • 7.2 What's In It For Me 00:43
      • 7.3 Importance Of Influencer Marketing 07:14
      • 7.4 Process Of Augmenting With Influencers 20:26
      • 7.5 Case Study—Orange France 06:03
      • 7.6 Key Takeaways 02:13
      • Quiz
    • Project 2 : Targeting Key Influencers Who Influence Your Customers
      • Targeting key influencers who influence your customers
    • Section 8 : Producing Help, Hub, and Hero Content Consistently 27:46
      • 8.1 Introduction 00:24
      • 8.2 What's In It For Me 00:46
      • 8.3 Help Content 09:11
      • 8.4 Hub Content 07:45
      • 8.5 Hero Content 08:43
      • 8.6 Key Takeaways 00:57
      • Quiz
    • Section 9 : Producing Engaging Content More Frequently 24:41
      • 9.1 Introduction 00:22
      • 9.2 What's In It For Me 00:44
      • 9.3 Producing Engaging Content 03:24
      • 9.4 Engagement Through Video and Text 03:49
      • 9.5 Text Vs Video 03:51
      • 9.6 What to Seek 08:38
      • 9.7 Checklist - When to Use Video or Text 02:28
      • 9.8 Key Takeaways 01:25
      • Quiz
    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics 57:38
      • 10.1 Introduction 00:24
      • 10.2 What's In It For Me 01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage 02:51
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness 01:34
      • 10.5 Email Newsletters 04:33
      • 10.6 In-person Events 04:00
      • 10.7 Illustrations/Photos 03:14
      • 10.8 Social Media content 07:11
      • 10.9 Infographics 02:41
      • 10.10 Videos—B2C 03:17
      • 10.11 Videos—B2B 02:56
      • 10.12 Online Presentations 03:21
      • 10.13 Microsites 03:13
      • 10.14 Website Articles 02:56
      • 10.15 Blogs 02:40
      • 10.16 Webinars 02:45
      • 10.17 Case Studies 02:15
      • 10.18 Mobile Apps 03:08
      • 10.19 Print Magazines 03:10
    • Section 11 : Building Successful B2C and B2B Social Media Platforms 1:10:19
      • 11.1 Introduction 00:17
      • 11.2 What's In It For Me 01:07
      • 11.3 Social Media Platforms 02:59
      • 11.4 Facebook 15:22
      • 11.5 LinkedIn 15:02
      • 11.6 YouTube 05:47
      • 11.7 YouTube - Create Great Content 08:26
      • 11.8 YouTube - Develop a Programming Strategy 11:09
      • 11.9 Twitter 08:12
      • 11.10 Key Takeaways 01:58
      • Quiz
    • Section 12 : Helping Customers find the Information They Seek 54:47
      • 12.1 Introduction 00:17
      • 12.2 What's In It For Me 00:47
      • 12.3 Optimizing Your Content For Your Web Site 03:45
      • 12.4 Creating A Google-friendly Web Site 11:15
      • 12.5 Optimizing Web Pages For Keywords 12:38
      • 12.6 Optimizing Video Content 06:37
      • 12.7 Micro-moments 17:46
      • 12.8 Key Takeaways 01:42
      • Quiz
    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process 37:28
      • 13.1 Introduction 00:20
      • 13.2 What's In It For Me 00:53
      • 13.3 Influencing the Influencers 04:12
      • 13.4 Schmooze Optimization 02:57
      • 13.5 Nurture Key Relationships 01:46
      • 13.6 Example - WineWorld 03:00
      • 13.7 Four Key Influencers 03:16
      • 13.8 Engaging Digital Presence 01:36
      • 13.9 Keys to Success 05:04
      • 13.10 Work together with influencers 02:55
      • 13.11 GE with influential YouTube creators 04:52
      • 13.12 Creations in support with GE 05:21
      • 13.13 Key Takeaways 01:16
      • Quiz
    • Project 4 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
      • Helping key influencers impact the buyer’s decision-making process
    • Section 14 : Measuring Content Effectiveness 48:22
      • 14.1 Introduction 00:23
      • 14.2 What's In It For Me 00:59
      • 14.3 Sales and Sales Lead Quality 01:03
      • 14.4 Touchpoints in the Customer Journey 01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales 04:12
      • 14.6 Focus on the Right Metrics 11:51
      • 14.7 Value Your Best Customer 05:21
      • 14.8 Attribute Value Across the Journey 14:03
      • 14.9 Prove Marketing Impact 06:50
      • 14.10 Key Takeaways 02:28
      • Quiz
    • Section 15 : Measuring Return on Marketing Investment 38:40
      • 15.1 Introduction 00:23
      • 15.2 What's In It For Me 00:52
      • 15.3 Return on Marketing Investment 06:21
      • 15.4 The Power of the Press Release 07:23
      • 15.5 Test 1 - ROMI Revisited 08:29
      • 15.6 Test 2 - Impact of a Budget Cut 06:20
      • 15.7 Test 3 - Impact of Using Multimedia 07:24
      • 15.8 Key Takeaways 01:28
      • Quiz
    • Section 16 : Improving by Experimenting With New Initiatives 27:21
      • 16.1 Introduction 00:22
      • 16.2 What's In It For Me 00:44
      • 16.3 Creating Engaging Content 14:56
      • 16.4 What is Effective and What is Not 09:33
      • 16.5 Key Takeaways 01:46
      • Quiz
    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature 41:05
      • 17.1 Introduction 00:21
      • 17.2 What's In It For Me 00:52
      • 17.3 Content Marketing Maturity 07:08
      • 17.4 Get Value from Editorial Meetings 09:15
      • 17.5 Content Marketing in Organizations 04:33
      • 17.6 Content Marketing with SEO and Social Media 04:55
      • 17.7 Leverage Paid Advertising 02:48
      • 17.8 Sophisticated Content Marketers 03:38
      • 17.9 Analytics Tips 05:46
      • 17.10 Key Takeaways 01:49
      • Quiz
    • Section 18 : Content Marketing in the Foreseeable Future 48:54
      • 18.1 Introduction 00:15
      • 18.2 What's In It For Me 00:45
      • 18.3 Content Marketing Forecast 02:48
      • 18.4 Impact on Content Marketing Strategy 01:07
      • 18.5 Video Sharing Platforms—Audience Segments 01:39
      • 18.6 Video Sharing Platforms—Content Genres 00:57
      • 18.7 YouTube vs Facebook 05:10
      • 18.8 YouTube Best Practices—Part 1 08:26
      • 18.9 YouTube Best Practices—Part 2 10:07
      • 18.10 Virtual Reality 04:38
      • 18.11 Facebook Best Practices 04:45
      • 18.12 Instagram and Twitter Best Practices 05:35
      • 18.13 Key Takeaways 02:42
      • Quiz
    • Project 5 : Improving by Becoming More Sophisticated or Mature
      • Improving by becoming more sophisticated or mature
  • Advanced Web Analytics
    • Section 1 : Introduction to Digital Analytics 16:54
      • 1.001 Introduction to Digital Analytics 16:54
      • Quiz
    • Project 1 : Introduction to Digital Analytics
      • Introduction to Digital Analytics
    • Section 2 : Building Blocks 25:54
      • 2.001 Building Blocks Part 1 04:21
      • 2.002 Building Blocks Part 2 21:33
      • Quiz
    • Project 2 : Building Blocks
      • Building Blocks
    • Section 3 : Fundamentals of Digital Analytics 45:14
      • 3.001 Fundamentals of Digital Analytics Part 01 08:02
      • 3.002 Fundamentals of Digital Analytics Part 02 14:39
      • 3.003 Fundamentals of Digital Analytics Part 03 13:59
      • 3.004 Fundamentals of Digital Analytics Part 04 08:34
      • Quiz
    • Project 3 : Fundamentals of Digital Analytics
      • Fundamentals of Digital Analytics
    • Section 4 : Business Perspective 44:52
      • 4.001 Business Perspective Part 1 09:23
      • 4.002 Business Perspective Part 2 09:37
      • 4.003 Business Perspective Part 3 11:32
      • 4.004 Business Perspective Part 4 14:20
      • Quiz
    • Project 4 : Business Perspective
      • Business Perspective
    • Section 5 : Methodology - Lean Six Sigma 25:33
      • 5.001 The Methodology Part 1 05:28
      • 5.002 The Methodology Part 2 09:29
      • 5.003 The Methodology Part 3 10:36
      • Quiz
    • Project 5 : Methodology—Lean Six Sigma
      • Methodology—Lean Six Sigma
    • Section 6 : Data Analysis Fundamentals 16:22
      • 6.001 Data Analysis Fundamentals 16:22
      • Quiz
    • Project 6 : Data Analysis Fundamentals
      • Data Analysis Fundamentals
    • Section 7 : Analysis Perspective Providing Insights 35:22
      • 7.001 Analysis Perspective Providing Insights 18:29
      • 7.002 Expressing Exactitude or a Sense of Scale 16:53
      • Quiz
    • Project 7 : Analysis Perspective: Providing Insights
      • Analysis Perspective: Providing Insights
    • Section 8 : Enabling Capabilities 52:06
      • 8.001 Enabling Capabilities Part 1 19:51
      • 8.002 Enabling Capabilities Part 2 08:18
      • 8.003 Enabling Capabilities Part 3 09:27
      • 8.004 Enabling Capabilities Part 4 14:30
      • Quiz
    • Project 8 : Enabling Capabilities
      • Enabling Capabilities
    • Section 9 : Managing Analytics 41:02
      • 9.001 Managing Analytics Part 1 13:47
      • 9.002 Managing Analytics Part 2 07:53
      • 9.003 Managing Analytics Part 3 19:22
      • Quiz
    • Project 9 : Managing Analytics
      • Managing Analytics
    • Section 10 : Audience 15:48
      • 10.001 Audience 15:48
      • Quiz
    • Project 10 : Audience
      • Audience
    • Section 11 : Acquisition 44:56
      • 11.001 Acquisition Part 1 09:56
      • 11.002 Acquisition Part 2 07:14
      • 11.003 Acquisition Part 3 14:33
      • 11.004 Acquisition Part 4 13:13
      • Quiz
    • Project 11 : Acquisition
      • Acquisition
    • Section 12 : Behavior 28:43
      • 12.001 Behavior part1 11:46
      • 12.002 Behavior part2 16:57
      • Quiz
    • Project 12 : Behavior
      • Behavior
    • Section 13 : Conversions & Onboarding 50:40
      • 1 Conversions and Onboarding Part 1 15:23
      • 2 Conversions and Onboarding Part 2 13:12
      • 3 Conversions and Onboarding Part 3 13:46
      • 4 Conversions and Onboarding Part 4 08:19
      • 5 Quiz
    • Section 14 : Retention and Expansion 25:15
      • 14.001 Retention and Expansion Part 1 10:39
      • 14.002 Retention and Expansion Part 2 14:36
      • Quiz
    • Project 14 : Retention and Expansion
      • Retention and Expansion
    • Section 15 : Advocacy 15:15
      • 15.001 Advocacy Part 1 08:13
      • 15.002 Advocacy Part 2 07:02
      • Quiz
    • Section 16 : Privacy and Ethics 17:23
      • 16.001 Privacy and Ethics 17:23
      • Quiz
    • Project 15 : Privacy and Ethics
      • Privacy and Ethics
    • Section 17 : Wrapping Up 08:23
      • 17.001 Wrapping Up 08:23
  • Free Course
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Exam & certification FREE PRACTICE TEST

  • How do I earn an Advanced Social Media certificate in Atlanta?

    Once you complete of the following requirements, you will be eligible to receive the advanced program certificate that will testify your acquisition of a social media marketer’s skillset.

    Course Required for Certificate? Simulation Exam Project Certificate
    Social Media Foundations Yes   NA
    Advanced Social Media Yes   Required
    Advanced Content Marketing Yes Score > 75% Required
    Advanced Web Analytics Yes   Required

    • Complete 85% of the OSL course
    • Attend one batch of LVC
    • Complete five projects: three from Advanced Social Media and one each from Advanced Content Marketing and Advanced Web Analytics
    • Complete the Advanced Social Media simulation test and receive a minimum score of 75%
       

Reviews

Nayeli Singh
Nayeli Singh New York City

Not only do you learn the technical side of setting up social media, this course also teaches how social media relates to your business.

Catalina Stevenson
Catalina Stevenson New York City

The course format is very pleasant. A valuable coverage on the shift of communication trends from mass to social.

Daphne Yang
Daphne Yang New York City

Very concise, clear explanations, great place to start on learning social media.

Stephen Cullen
Stephen Cullen Business Advisor (Marketing) at CEIS, Glasgow

Extensive, relevant, and professionally presented

FAQs

  • What is Social Media Marketing?

    Social media marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of social media marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

  • Why become a social media specialist?

    Social networking is among the most popular online activities. According to Statia.com, it is estimated that by 2019 there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017. These users interact, share and engage with one another over social media. This presents a huge opportunity for brands to reach out to and engage with their target audiences. It is the social media marketer’s responsibility to plan and execute social media marketing campaigns to drive business goals – including customer engagement, brand advocacy or conversion – across various social media platforms. 
     
    The increasing adoption of social media by individuals and organizations alike has led to a huge demand for qualified social media specialists.

    According to Indeed.com, there are 79,600+ job listings in the U.S. and 18,825+ job listings in the U.K. for social media professionals.  In India, there are 27,000+ job listings on Naukri.com requiring social media professionals. The demand for qualified social media professionals only continues to rise.

  • What course will be available for live instructor led online classes?

    You’ll develop a deep understanding of social media tools and techniques, content marketing best practices and web analytics tactics to transform you into a social media marketing expert. 
    The section that will be available for live instructor-led online classes under this course is:

    Sl.No Course Name Monthly no. of online classes availability
    1 Advanced Social Media Certification Program                         2

     
    You get access to 25+ hours of live instructor-led online classes. The advantage of this is that you may come and revisit each and every course as you please. While you still get access to our batch session recordings you get the advantage of completing the entire course you to reach dream destination of becoming an all-rounder Social Media Specialist.

  • How much salary can I expect once I become a certified social media professional?

    According to Indeed.com, social media professionals can earn above $14,000 and can reach up to $117,000. It depends on your experience and skill. Average salary would be around $50,000.

  • Why do companies hire social media marketing professionals?

    Social media marketing efforts are essential to the success of most businesses today, regardless of their size. Most people nowadays rely on the Internet to discover new businesses and products that they are interested in. This is where a social media manager with a strong knowledge of marketing can come in handy. Online promotions, campaigns, and advertisements are essential ingredients for building brand awareness and atrracting not only new customers but also the targeted ones as well.

  • How do I enroll for this advanced social media certificate program?

    You can enroll in the program on our website and make an online payment using any of these options:

    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal

    Once the online payment is done, you will automatically receive a payment receipt and access information, via email.

  • What can I expect from this advanced program?

    • Access to eLearning content for all the courses included in the learning path
    • Access to live virtual classes for Advanced Social Media
    • Access to exclusive forums, moderated by expert faculty and industry thought leaders
    • Monthly mentoring sessions
    • A course completion certificate once you have met the program requirements

  • Where and how can I access the e-learning content?

    Once you register and pay for the course, you get 24x7 access to the e-learning content on our website. We will also send an automated course purchase confirmation mail, which will guide you through the process.

  • If I am not able to access the social media online course, whom do I contact for a solution?

    You could raise a request on our Help & Support forum, or chat with us to get an instant solution.

  • Do you provide a money-back guarantee?

    Yes. We provide a 7-day money-back guarantee for our master's programs. You can raise your requests on our Help & Support forum.

  • Is exam fee included with this Advanced Social Media course?

    No, it isn’t. However, you will receive the advanced program certificate once you meet all the program requirements.

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