Advanced Social Media Certification Training Course in Atlanta, United States

Social Media Course FAQs

• What are the course objectives?

  The Advanced Social Media program is designed to build advanced skillsets in social media marketing by following a clear, structured, expert-recommended learning path. You’ll master the various facets of social media marketing—including social media strategy, online reputation management, influencer marketing, content marketing and web analytics, and you’ll acquire extensive project experience and the capability to manage and strategize social media marketing initiatives.
  The program gives you access to live, instructor-led online classes conducted by social media expert trainers. You will also get access to high-quality e-learning content, simulation exams, a community moderated by experts, mentoring sessions, and other resources to help you become a social media specialist.
  Once you complete the program, you will receive an Advanced Social Media certificate from Simplilearn, validating your ability to lead the social media efforts in your organization.
   

• Who should take this Advanced Social Media course?

  If you’re seeking a leadership role in social media marketing, this Advanced Social Media course is the right opportunity for you. The following professionals are best suited to become social media specialists:

  • Marketing managers
  • Digital marketing executives
  • Content writers
  • Marketing and sales professionals
  • Management, engineering, business, and communications graduates
  • Entrepreneurs and business owners
     

• What are the social media marketing tools can I get hands-on exposure through this social media training course?

  As part of this course, you will gain insights into tools such as Facebook, Twitter, Instagram, Snapchat, LinkedIn and Pinterest. These are widely used tools with large number of users and also most popular for social media marketing purposes.
   

• What projects are included in this program?

  Project 1 - Building A Social Media Strategy
  You will get hands-on experience about social media challenges, strategy building and creating a campaign message. You will have to build a sustainable social media strategy and establish business goals, which will serve as the foundation of your campaign.

  
  Project 2 - Converged Media
  In this project, you will develop the ability to increase the effectiveness of campaigns by learning how and when to trigger additional boosts or efforts from other areas of converged media. You will learn about the role of converged media in social media, understanding paid, owned, and earned media, and putting converged media to work.
   
  Project 3 - Content Marketing
  You will learn how to use customer profiles or personas to determine which types of content to develop for upcoming social media campaigns. You will apply concepts such as role of content marketing, building a content plan, matching content to consumer intent and generating content ideas.
   
  Project 4 - Visual Social
  You will learn how to generate a wide range of visual and video-based content ideas suited to a campaign or brand. You will also know about the impact of great visuals and leveraging images and videos in social media.
   
  Project 5 - Social Sharing
  You will learn about understanding the psychology of social sharing, building content and get insights around your current brand positioning and social conversation.
   
  Project 6 - Storytelling
  You will brainstorm and outline a story narrative, that both defines your brand identity as well as pushing consumers toward a defined conversion point.
   
  Project 7 - Influencer ORM
  You will learn about social media challenges, strategy-building guide and creating a campaign message. It also highlights the importance to establish a social media listening strategy that identifies potential reputation issues as well as potential amplification opportunities and to leverage that knowledge for further positive exposure of your brand.
   
  Project 8 - Social Selling
  Helps you establish a clear and relevant consumer journey for your brand and to identify the ways in which you can best serve potential customers on each step of that journey.
   
  Project 9 - Social Measurement
  You will learn about the basics of social media measurement and social media specific metrics.
   
   

• What is Social Media Marketing?

  Social media marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of social media marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

• Why become a social media specialist?

  Social networking is among the most popular online activities. According to Statia.com, it is estimated that by 2019 there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017. These users interact, share and engage with one another over social media. This presents a huge opportunity for brands to reach out to and engage with their target audiences. It is the social media marketer’s responsibility to plan and execute social media marketing campaigns to drive business goals – including customer engagement, brand advocacy or conversion – across various social media platforms. 
   
  The increasing adoption of social media by individuals and organizations alike has led to a huge demand for qualified social media specialists.

  According to Indeed.com, there are 79,600+ job listings in the U.S. and 18,825+ job listings in the U.K. for social media professionals.  In India, there are 27,000+ job listings on Naukri.com requiring social media professionals. The demand for qualified social media professionals only continues to rise.

• What course will be available for live instructor led online classes?

  You’ll develop a deep understanding of social media tools and techniques, content marketing best practices and web analytics tactics to transform you into a social media marketing expert. 
  The section that will be available for live instructor-led online classes under this course is:

  Sl.No	Course Name	Monthly no. of online classes availability
  1	Advanced Social Media Certification Program	2

   
  You get access to 25+ hours of live instructor-led online classes. The advantage of this is that you may come and revisit each and every course as you please. While you still get access to our batch session recordings you get the advantage of completing the entire course you to reach dream destination of becoming an all-rounder Social Media Specialist.

• How much salary can I expect once I become a certified social media professional?

  According to Indeed.com, social media professionals can earn above $14,000 and can reach up to $117,000. It depends on your experience and skill. Average salary would be around $50,000.

• Why do companies hire social media marketing professionals?

  Social media marketing efforts are essential to the success of most businesses today, regardless of their size. Most people nowadays rely on the Internet to discover new businesses and products that they are interested in. This is where a social media manager with a strong knowledge of marketing can come in handy. Online promotions, campaigns, and advertisements are essential ingredients for building brand awareness and atrracting not only new customers but also the targeted ones as well.

• How do I enroll for this advanced social media certificate program?

  You can enroll in the program on our website and make an online payment using any of these options:

  • Visa debit/credit card
  • American Express and Diners Club cards
  • Master Card
  • PayPal

  Once the online payment is done, you will automatically receive a payment receipt and access information, via email.

• What can I expect from this advanced program?

  • Access to eLearning content for all the courses included in the learning path
  • Access to live virtual classes for Advanced Social Media
  • Access to exclusive forums, moderated by expert faculty and industry thought leaders
  • Monthly mentoring sessions
  • A course completion certificate once you have met the program requirements

• Where and how can I access the e-learning content?

  Once you register and pay for the course, you get 24x7 access to the e-learning content on our website. We will also send an automated course purchase confirmation mail, which will guide you through the process.

• If I am not able to access the social media online course, whom do I contact for a solution?

  You could raise a request on our Help & Support forum, or chat with us to get an instant solution.

• Do you provide a money-back guarantee?

  Yes. We provide a 7-day money-back guarantee for our master's programs. You can raise your requests on our Help & Support forum.

• Is exam fee included with this Advanced Social Media course?

  No, it isn’t. However, you will receive the advanced program certificate once you meet all the program requirements.

• What is Social Media Marketing?

  Social media marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of social media marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
   

• Why become a social media specialist?

  Social networking is among the most popular online activities. According to Statia.com, it is estimated that by 2019 there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017. These users interact, share and engage with one another over social media. This presents a huge opportunity for brands to reach out to and engage with their target audiences. It is the social media marketer’s responsibility to plan and execute social media marketing campaigns to drive business goals – including customer engagement, brand advocacy or conversion – across various social media platforms. 
   
  The increasing adoption of social media by individuals and organizations alike has led to a huge demand for qualified social media specialists.

  According to Indeed.com, there are 79,600+ job listings in the U.S. and 18,825+ job listings in the U.K. for social media professionals.  In India, there are 27,000+ job listings on Naukri.com requiring social media professionals. The demand for qualified social media professionals only continues to rise. 

• What course will be available for live instructor-led online classes?

  You’ll develop a deep understanding of social media tools and techniques, content marketing best practices and web analytics tactics to transform you into a social media marketing expert. 
  The section that will be available for live instructor-led online classes under this course is:

  Sl.No	Course Name	Monthly no. of online classes availability
  1	Advanced Social Media	3

  You get access to 20+ hours of live instructor-led online classes. The advantage of this is that you may come and revisit each and every course as you please. While you still get access to our batch session recordings you get the advantage of completing the entire course you to reach dream destination of becoming an all-around Social Media Specialist.

   

• How much salary can I expect once I become a certified social media professional?

  According to Indeed.com, social media professionals can earn upwards of $14,000 and can reach up to $117,000. It depends on your experience and skill. Average salary would be around $50,000.

• Why do companies hire social media marketing professionals?

  Social media marketing efforts are essential to the success of most businesses today, regardless of their size. Most people nowadays rely on the Internet to discover new businesses and products that they are interested in. This is where a social media manager with a strong knowledge of marketing can come in handy. Online promotions, campaigns, and advertisements are essential ingredients for building brand awareness and not only attracting new customers but the targeted ones as well.

• How do I enroll for this advanced social media certification program?

  You can enroll in the program on our website and make an online payment using any of these options:

  • Visa debit/credit card
  • American Express and Diners Club cards
  • Master Card
  • PayPal

  Once the online payment is done, you will automatically receive a payment receipt and access information, via email.

• What can I expect from this advanced social media marketing course?

  • Access to eLearning content for all the courses included in the learning path
  • Access to live virtual classes for Advanced Social Media
  • Access to exclusive forums, moderated by expert faculty and industry thought leaders
  • Monthly mentoring sessions
  • A course completion certificate once you have met the program requirements

• Where and how can I access the e-learning content for this social media certification course?

  Once you register and pay for the social media course, you get 24x7 access to the e-learning content on our website. We will also send an automated course purchase confirmation mail, which will guide you through the process.
   

• If I am not able to access the social media online course, whom do I contact for a solution?

  You could raise a request on our Help & Support forum, or chat with us to get an instant solution.

• Do you provide a money-back guarantee for this Social media certification course?

  Yes. We provide a 7-day money-back guarantee for our master's programs. You can raise your requests on our Help & Support forum.

• If I need to cancel my enrolment from this social media training course, can I get a refund?

  Yes, you can cancel your enrolment if necessary. We will refund the course price after deducting an administrative fee. To learn more, please read our Refund Policy.
   

• Why do you need social media marketing?

  Today, the world is connected through the internet, and social media has been at the forefront of connecting people. Not only people, but social media has also been instrumental in connecting businesses with their customers and clients. Most people today connect with brands and businesses through social media, which is why it is only fitting that businesses leverage social media for better business prospects. This is where social media marketing comes in. Social media marketing enables businesses to connect with their audiences, which in turn helps the business grow.

• What is the career demand for social media marketing?

  According to the State of Social report by Buffer, in 2019, 89.3 percent of marketers said that social media is very important to their overall marketing strategy. Also, 73 percent of marketers reported that social media marketing is very effective for their businesses. This means that businesses today need social media marketers for their businesses to grow, which is a testament to the fact that social media marketing professionals will be in demand for many years to come.

• What is the importance of social media marketing for every business?

  Social media marketing enables businesses to:

  • Create brand recognition
  • Connect with your audience directly
  • Gather feedback and data from the audience that can help you improve
  • Provide exceptional customer service
  • Direct referral traffic to your website or blog
  • Target a specific audience for your marketing needs
     

• What are the popular social media marketing tools?

  Here are some of the most popular social media tools:

  • Buffer
  • BuzzSumo
  • Hootsuite
  • Sprout Social
  • Kicksta
     

• What are the popular social media marketing techniques?

  Popular social media techniques include:

  • Leverage multiple social media platforms
  • Keeping your brand consistent across all social media platforms
  • Create compelling social media content
  • Use relevant hashtags to reach your target audience
  • Cater to your audience

• How do small business owners benefit from this social media marketing course?

  Here are some of the benefits of social media marketing for small businesses:

  • Social media can help your small business reach out to the community effectively
  • It is a less expensive form of advertising, which can be a boon for a small business
  • It can help your small business put personalize messaging for your customers

• What next after completing this social media marketing course?

  We recommend that you continue your learning after you become well-versed in social media marketing and achieve the social media certification. For your career growth, you can consider taking a Post Graduate Program in Digital Marketing that will make you an expert in this field.