Key features

MONEY BACK GUARANTEE

How this works :

At Simplilearn, we greatly value the trust of our patrons. Our courses were designed to deliver an effective learning experience, and have helped over half a million find their professional calling. But if you feel your course is not to your liking, we offer a 7-day money-back guarantee. Just send us a refund request within 7 days of purchase, and we will refund 100% of your payment, no questions asked!

For Self Placed Learning :

Raise refund request within 7 days of purchase of course. Money back guarantee is void if the participant has accessed more than 25% content.

  • 20+ Hours of quality e-learning
  • 9 Mini projects
  • Downloadable e-book
  • Practice test and assessments
  • Comprehensive, up-to-date content
  • Some of the topics are Measurement, Storytelling, Social Media Selling, Influencer Marketing

Course description

  • What’s the focus of this course?

    Simplilearn’s Advanced Social Media course is aimed at educating and training participants in the rapidly expanding field of Social Media. Participants will be trained on the latest and most advanced techniques; they will develop skills in attracting traffic to the websites and promoting and protecting brand and online reputation. This course is aimed at educating and training participants on the impact of E-commerce and how Social media has changed businesses in the field of marketing and communication. 
    Simplilearn’s Advanced Social Media course addresses the concept of sales channels and how it relates to your existing Social Media goal and micro-goals.

  • What are the course objectives?

    This course will train participants in:
    • Drawing more traffic and generating visibility and awareness for a brand or product.
    • Advanced social media communication principles and platforms
    • Understanding how the emotions of sharing impact social exposure and why social media strategies must originate from a business goal.
    • Identifying potential social media metrics for a campaign by describing the three key areas of business that social media can impact.
    • Understanding the subtle and intricate details of effective social media marketing
    • Effectively implementing Social Media strategies and tactics and creating marketing campaigns
    • Identifying the four ways to motivate consumers by listing the three key benefits of storytelling when it comes to consumer engagement.
    • Attracting a larger audience and communicating with influencers
    • Deploying the latest strategies to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or non-profit organizations.
    • Identifying the four places you need to monitor for conversation about your brand and creating a list of KPIs for measurement based on your existing Social Media goals
    • Marketing a business through Social Media

  • Who should take this course?

    Social media can augment any organization’s marketing efforts. The following professionals are best suited to become social media specialists:
    • Entrepreneur and business owner
    • Social Media Marketing Manager
    • Social Media Consultant
    • Public Relations/Brand Manager
    • Blogger/Social Media Copywriter
    • Media Relations Representative
    • Online Community Engagement Manager
    • Social Media Strategist/Specialist
    • Public Affairs Officer

  • These industry-leading organizations trust our training

Course preview

    • Section 1 : Social Media Introduction 50:17
      • 1 How Social Media Has Changed Business - Part 1 14:24
      • 2 How Social Media Has Changed Business - Part 2 08:47
      • 3 How Social Media Has Changed Business - Part 3 07:34
      • 4 How Social Media Has Changed Business - Part 4 07:02
      • 5 How Social Media Has Changed Business - Part 5 12:30
    • Section 2 : Building a Sustainable Social Media Strategy 1:03:43
      • 1 Social Media Challenges 10:44
      • 2 Strategy Building Guide 15:34
      • 3 Establishing and Benefitting from a Social Media Home Base 13:52
      • 4 Creating a Campaign Message 11:15
      • 5 Planning and Benefiting from a Diversified Posting Strategy 12:18
      • 6 Quiz
    • Project 1 : Building A Social Media Strategy
      • Building A Social Media Strategy
    • Section 3 : Converged Social Media 45:18
      • 1 The Role of Converged Media in Social 14:19
      • 2 Understanding Paid, Owned, and Earned Media 10:50
      • 3 Putting Converged Media to Work for You - Part 1 09:52
      • 4 Putting Converged Media to Work for You - Part 2 10:17
      • 5 Quiz
    • Project 2 : Converged Media
      • Converged Media
    • Section 4 : Content Marketing in a Social Media World 1:33:16
      • 1 The Role of Content Marketing in Social- Part 1 08:46
      • 2 The Role of Content Marketing in Social- Part 2 09:01
      • 3 Building a Content Plan Part 1 07:47
      • 4 Building a Content Plan Part 2 13:36
      • 5 Matching Content to Consumer Intent Part 1 14:23
      • 6 Matching Content to Consumer Intent Part 2 07:18
      • 7 Generating Content Ideas Part 1 10:05
      • 8 Generating Content Ideas Part 2 07:45
      • 9 Unlocking Content’s Full Potential 14:35
      • 10 Quiz
    • Project 3 : Content Marketing
      • Content Marketing
    • Section 5 : Visual Social Media 51:21
      • 1 Understanding the impact of great visuals 11:07
      • 2 Leveraging Images in Social Media - Part 1 04:22
      • 3 Leveraging Images in Social Media - Part 2 14:36
      • 4 Leveraging Video in Social Content - Part 1 07:27
      • 5 Leveraging Video in Social Content - Part 2 05:23
      • 6 Leveraging Video in Social Content - Part 3 08:26
      • 7 Quiz
    • Project 4 : Visual Social
      • Visual Social
    • Section 6 : Understanding and Sparking Social Sharing 1:03:42
      • 1 What Makes Social Sharing so Valuable 15:44
      • 2 Building Content That is Inherently Share 15:08
      • 3 Psychology of Social Sharing 14:23
      • 4 Understanding and Sparking Social Sharing Part 1 03:45
      • 5 Understanding and Sparking Social Sharing Part 2 14:42
      • 6 Quiz
    • Project 5 : Social Sharing
      • Social Sharing
    • Section 7 : Storytelling An Essential Part of Your Social Narrative 1:01:25
      • 1 Why Storytelling is Essential in Social Marketing 12:28
      • 2 Finding Your Focus and Your Story Part 1 09:44
      • 3 Finding Your Focus and Your Story Part 2 09:57
      • 4 Understanding Consumer Stories and Their Role 13:41
      • 5 Matching Customer Story to Motive 15:35
      • 6 Quiz
    • Project 6 : Storytelling
      • Storytelling
    • Section 8 : Influencer Marketing and Online Reputation Management 1:19:01
      • 1 The Role of Social Media Listening 10:23
      • 2 Reputation Management and Response 18:36
      • 3 Finding Influencers and Evangelists 14:06
      • 4 Engaging with Influencers and Evangelists 14:49
      • 5 Engaging with Paid Influencers and Evangelists Part 1 07:48
      • 6 Engaging with Paid Influencers and Evangelists Part 2 13:19
      • 7 Quiz
    • Project 7 : Influencer ORM
      • Influencer ORM
    • Section 9 : Social Media Selling 31:59
      • 1 Understanding the Role of Social in the Sales Cycle 13:14
      • 2 How Sales and Marketing Function as a Team in Social Selling - Part 1 08:53
      • 3 How Sales and Marketing Function as a Team in Social Selling - Part 2 09:52
      • 4 Quiz
    • Project 8 : Social Selling
      • Social Selling
    • Section 10 : Social Media Measurement 33:20
      • 1 The Basics of Social Media Measurement 16:21
      • 2 Social Media Specific Metrics 16:59
      • 3 Quiz
    • Project 9 : Social Measurement
      • Social Measurement
    • Section 11 : Video and YouTube 55:39
      • 1 Establishing A Video Marketing Strategy, Part 1 14:53
      • 2 Establishing A Video Marketing Strategy, Part 2 14:27
      • 3 Leveraging Mobile Video 13:21
      • 4 Promoting And Measuring Mobile Video 12:58
      • 5 Quiz
    • Section 12 : YouTube Advertising 1:02:42
      • 1 YouTube For Business 12:43
      • 2 Make A Client Video 17:58
      • 3 Promote Your Client Video 16:20
      • 4 Data, Metrics, And Analytics 15:41
    • Section 13 : Social Networking and Facebook 1:52:53
      • 1 Social Networking Overview 08:14
      • 2 Understanding Facebook 17:16
      • 3 Getting Started On Facebook, Part 1 16:28
      • 4 Getting Started On Facebook, Part 2 12:10
      • 5 Understanding The Facebook Algorithm And News Feed 14:26
      • 6 Integrating Facebook With Other Efforts 11:09
      • 7 Facebook Analytics 33:10
      • 8 Quiz
    • Section 14 : Facebook Advertising 37:10
      • 1 Understanding Facebook Ads 11:52
      • 2 Choosing Your Ad Type 09:58
      • 3 Facebook Ad Targeting 15:20
      • 4 Quiz
    • Section 15 : Microblogging and Twitter 1:44:31
      • 1 Understanding Twitter 11:02
      • 2 Twitter Marketing Foundation, Part 1 16:24
      • 3 Twitter Marketing Foundation, Part 2 09:46
      • 4 Twitter Search And Twitter Cards 14:12
      • 5 Define A Goal Create And Create A Strategy, Part 1 16:40
      • 6 Define A Goal Create And Create A Strategy, Part 2 13:37
      • 7 Twitter Tools, Part 1 13:18
      • 8 Twitter Tools, Part 2 09:32
      • 9 Quiz
    • Section 16 : Twitter Advertising 49:00
      • 1 Understanding The Options 15:06
      • 2 Understanding Targeting Bids 11:40
      • 3 Advanced Twitter Targeting With TV Ads 11:50
      • 4 Increased Ad Engagement With Cards 10:24
      • 5 Quiz
    • Section 17 : Pinterest Marketing 3:35:32
      • 1 Understanding Pinterest's Potential, Part 1 15:27
      • 2 Understanding Pinterest's Potential, Part 2 08:54
      • 3 Understanding Pinterest's Potential, Part 3 24:22
      • 4 Putting Pinterest To Work, Part 1 15:15
      • 5 Putting Pinterest To Work, Part 2 10:43
      • 6 Putting Pinterest To Work, Part 3 25:58
      • 7 Building A Pinterest Strategy, Part 1 13:59
      • 8 Building A Pinterest Strategy, Part 2 13:54
      • 9 Building A Pinterest Strategy, Part 3 27:53
      • 10 Pinterest Measurement, Part 1 11:07
      • 11 Pinterest Measurement, Part 2 11:50
      • 12 Pinterest Measurement, Part 3 22:58
      • 13 Pinterest Advertising 13:12
      • 11 Quiz
    • Section 18 : Marketing Through LinkedIn 28:25
      • 1 LinkedIn part 1 15:16
      • 2 LinkedIn part 2 13:09
      • 3 Quiz
    • Section 19 : Instagram 15:45
      • 1 Instagram 15:45
      • 2 Quiz
    • Course Feedback
      • Course Feedback
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

Exam & certification

  • How do I become an Advanced Social Media Professional?

    • Complete 85% of the course.
    • Complete 3 projects and 1 simulation test with a minimum score of 60%.

  • What are the prerequisites for the certification?

    There are no prerequisites for this course or for the certification; anyone who wants to improve their Social Media skills will benefit from the training received through this course. However, participants may wish to begin with our Social Media Foundations course to gain a better understanding of Social Media before pursuing this course.

Reviews

Not only do you learn the technical side of setting up social media, this course also teaches how social media relates to your business.

The course format is very pleasant. A valuable coverage on the shift of communication trends from mass to social.

Very concise, clear explanations, great place to start on learning social media.

Extensive, relevant, and professionally presented

FAQs

  • What is digital marketing all about?

    Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What are the key highlights of the course?

    This course is all-inclusive, providing more than 25 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

  • Is the training up to date and relevant?

    Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

  • How long does the course take to complete?

    You should expect to spend about 25 – 30 hours to complete the course and take the certification exam.

  • What are the prerequisites for this course?

    Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.

  • Do I have to order any course material?

    This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.

  • Who are the instructors?

    Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.
    • Google’s very own Digital Marketing Evangelist, Avinash Kaushik, is a master in Web Analytics. He trains participants to collect, organize, analyze web traffic data, and improve site performance.
    • Jennifer Cario, Social Media authority, provides an insight on building real customer relationships using techniques and strategies ideal for social media.
    • Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
    • Training with New York Times bestselling author Bryan Eisenberg is an awesome experience, as he guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website.
    • Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.
    • Jeff Hasen, CMO at Mobivity, gives participants a thorough understanding of mobile marketing.

  • Who are your clientele for this course?

    The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

  • How is the job market for digital marketing professionals?

    The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : Monster.com). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities.

    Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • How does the online eLearning training work?

    Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.

  • How do I enroll in this program?

    You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.
    • Visa Credit or Debit card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • Will the access period be extended?

    Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.

  • I have trouble accessing the online course whom should I contact?

    If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

  • I’d like to learn more about this training program. Who should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

Contact Us

+1-844-532-7688

(Toll Free)

People also bought this Masters Program:

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
/index/hidden/ - Never remove this line