Become a Social Media expert by developing skills that attract traffic to websites, promote and protect online reputation, and build brand awareness.

Course advisor

Jennifer Evans Cario President of SugarSpun, Expert Author on Social Media

Jennifer Evans Cario is President of SugarSpun Marketing and the author of three books, including Pinterest Marketing: An Hour a Day. She is a highly requested speaker and trainer and is a regular fixture at major online marketing conferences.

Corporate training solutions

Blended learning delivery model (self-paced e-learning and/or instructor-led options)
Course, category, and all-access pricing
Enterprise-class learning management system (LMS)
Enhanced reporting for individuals and teams
24x7 teaching assistance and support

Key features

MONEY BACK GUARANTEE

20+ Hours of quality e-learning
9 Mini projects
Downloadable e-book
Practice test and assessments
Comprehensive, up-to-date content
Some of the topics are Measurement, Storytelling, Social Media Selling, Influencer Marketing

Course description

What’s the focus of this course?

Simplilearn’s Advanced Social Media course is aimed at educating and training participants in the rapidly expanding field of Social Media. Participants will be trained on the latest and most advanced techniques; they will develop skills in attracting traffic to the websites and promoting and protecting brand and online reputation. This course is aimed at educating and training participants on the impact of E-commerce and how Social media has changed businesses in the field of marketing and communication.
Simplilearn’s Advanced Social Media course addresses the concept of sales channels and how it relates to your existing Social Media goal and micro-goals.
What are the course objectives?
This course will train participants in:
- Drawing more traffic and generating visibility and awareness for a brand or product.
- Advanced social media communication principles and platforms
- Understanding how the emotions of sharing impact social exposure and why social media strategies must originate from a business goal.
- Identifying potential social media metrics for a campaign by describing the three key areas of business that social media can impact.
- Understanding the subtle and intricate details of effective social media marketing
- Effectively implementing Social Media strategies and tactics and creating marketing campaigns
- Identifying the four ways to motivate consumers by listing the three key benefits of storytelling when it comes to consumer engagement.
- Attracting a larger audience and communicating with influencers
- Deploying the latest strategies to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or non-profit organizations.
- Identifying the four places you need to monitor for conversation about your brand and creating a list of KPIs for measurement based on your existing Social Media goals
- Marketing a business through Social Media
Who should take this course?
Social media can augment any organization’s marketing efforts. The following professionals are best suited to become social media specialists:
- Entrepreneur and business owner
- Social Media Marketing Manager
- Social Media Consultant
- Public Relations/Brand Manager
- Blogger/Social Media Copywriter
- Media Relations Representative
- Online Community Engagement Manager
- Social Media Strategist/Specialist
- Public Affairs Officer
These industry-leading organizations trust our training

Course preview

Advanced Social Media Marketing
- Section 1 : Introduction to Social Media 50:17
  - 1 How Social Media Has Changed Businesses - Part 1 14:24
  - 2 How Social Media Has Changed Businesses - Part 2 08:47
  - 3 How Social Media Has Changed Businesses - Part 3 07:34
  - 4 How Social Media Has Changed Businesses - Part 4 07:02
  - 5 How Social Media Has Changed Businesses - Part 5 12:30
- Section 2 : Building a Sustainable Social Media Strategy 1:03:43
  - 1 Social Media Challenges 10:44
  - 2 Strategy Building Guide 15:34
  - 3 Establishing and Benefitting from a Social Media Home Base 13:52
  - 4 Creating a Campaign Message 11:15
  - 5 Planning and Benefiting from a Diversified Posting Strategy 12:18
  - 6 Quiz
- Project 1 : Building A Social Media Strategy
  - Building A Social Media Strategy
- Section 3 : Converged Social Media 45:18
  - 1 The Role of Converged Media in Social 14:19
  - 2 Understanding Paid, Owned, and Earned Media 10:50
  - 3 Putting Converged Media to Work for You - Part 1 09:52
  - 4 Putting Converged Media to Work for You - Part 2 10:17
  - 5 Quiz
- Project 2 : Converged Media
  - Converged Media
- Section 4 : Content Marketing in a Social Media World 1:33:16
  - 1 The Role of Content Marketing in Social - Part 1 08:46
  - 2 The Role of Content Marketing in Social - Part 2 09:01
  - 3 Building a Content Plan - Part 1 07:47
  - 4 Building a Content Plan - Part 2 13:36
  - 5 Matching Content to Consumer Intent - Part 1 14:23
  - 6 Matching Content to Consumer Intent - Part 2 07:18
  - 7 Generating Content Ideas - Part 1 10:05
  - 8 Generating Content Ideas - Part 2 07:45
  - 9 Unlocking Content’s Full Potential 14:35
  - 10 Quiz
- Project 3 : Content Marketing
  - Content Marketing
- Section 5 : Visual Social Media 51:21
  - 1 Understanding the impact of great visuals 11:07
  - 2 Leveraging Images in Social Media - Part 1 04:22
  - 3 Leveraging Images in Social Media - Part 2 14:36
  - 4 Leveraging Video in Social Content - Part 1 07:27
  - 5 Leveraging Video in Social Content - Part 2 05:23
  - 6 Leveraging Video in Social Content - Part 3 08:26
  - 7 Quiz
- Project 4 : Visual Social
  - Visual Social
- Section 6 : Understanding and Sparking Social Sharing 1:03:42
  - 1 What Makes Social Sharing so Valuable 15:44
  - 2 Building Content That is Inherently Shareable 15:08
  - 3 Psychology of Social Sharing 14:23
  - 4 Brainstorming Your Social Content Ideas - Part 1 03:45
  - 5 Brainstorming Your Social Content Ideas - Part 2 14:42
  - 6 Quiz
- Project 5 : Social Sharing
  - Social Sharing
- Section 7 : Storytelling An Essential Part of Your Social Narrative 1:01:25
  - 1 Why Storytelling is Essential in Social Marketing 12:28
  - 2 Finding Your Focus and Your Story - Part 1 09:44
  - 3 Finding Your Focus and Your Story - Part 2 09:57
  - 4 Understanding Consumer Stories and Their Role 13:41
  - 5 Matching Customer Story to Motive 15:35
  - 6 Quiz
- Project 6 : Storytelling
  - Storytelling
- Section 8 : Influencer Marketing and Online Reputation Management 1:19:01
  - 1 The Role of Social Media Listening 10:23
  - 2 Reputation Management And Response 18:36
  - 3 Finding Influencers and Evangelists 14:06
  - 4 Engaging with Influencers and Evangelists 14:49
  - 5 Engaging with Paid Influencers and Evangelists - Part 1 07:48
  - 6 Engaging with Paid Influencers and Evangelists - Part 2 13:19
  - 7 Quiz
- Project 7 : Influencer ORM
  - Influencer ORM
- Section 9 : Social Media Selling 31:59
  - 1 Understanding the Role of Social in the Sales Cycle 13:14
  - 2 How Sales and Marketing Function as a Team in Social Selling - Part 1 08:53
  - 3 How Sales and Marketing Function as a Team in Social Selling - Part 2 09:52
  - 4 Quiz
- Project 8 : Social Selling
  - Social Selling
- Section 10 : Social Media Measurement 33:20
  - 1 The Basics of Social Media Measurement 16:21
  - 2 Social Media Specific Metrics 16:59
  - 3 Quiz
- Project 9 : Social Measurement
  - Social Measurement
- Section 11 : Video and YouTube Marketing 55:39
  - 1 Video and YouTube Marketing - Part 1: Establishing A Video Marketing Strategy 14:53
  - 2 Video and YouTube Marketing - Part 2: Gaining Exposure And Measuring Impact 14:27
  - 3 Video and YouTube Marketing - Part 3: Leveraging Mobile Video 13:21
  - 4 Video and YouTube Marketing - Part 4: Promoting And Measuring Mobile Video 12:58
  - 5 Quiz
- Section 12 : YouTube Advertising 1:02:42
  - 1 YouTube Advertising - Part 1: YouTube for Business 12:43
  - 2 YouTube Advertising - Part 2: How To Make A Client Video 17:58
  - 3 YouTube Advertising - Part 3: Promote Your Client video 16:20
  - 4 YouTube Advertising - Part 4: Data, Metrics, And Analytics 15:41
- Section 13 : Social Networking and Facebook Marketing 1:52:53
  - 1 Social Networking Overview 08:14
  - 2 Facebook Marketing - Part 1: Understanding Facebook 17:16
  - 3 Facebook Marketing - Part 2: Getting started On Facebook - Part 1 16:28
  - 4 Facebook Marketing - Part 2: Getting started On Facebook - Part 2 12:10
  - 5 Facebook Marketing - Part 3: Understanding The Facebook Algorithm And News Feed - Part 1 14:26
  - 6 Facebook Marketing - Part 3: Understanding The Facebook Algorithm And News Feed - Part 2 11:09
  - 7 Facebook Analytics 33:10
  - 8 Quiz
- Section 14 : Facebook Advertising 37:10
  - 1 Facebook Advertising - Part 1: Understanding Facebook Ads 11:52
  - 2 Facebook Advertising - Part 2: Choosing Your Ad Type 09:58
  - 3 Facebook Advertising - Part 3: Facebook Ad Targeting 15:20
  - 4 Quiz
- Section 15 : Microblogging and Twitter 1:44:31
  - 1 Leveraging Twitter - Part 1: Understanding Twitter 11:02
  - 2 Leveraging Twitter - Part 2: Twitter Marketing Foundations - Part 1 16:24
  - 3 Leveraging Twitter - Part 2: Twitter Marketing Foundations - Part 2 09:46
  - 4 Leveraging Twitter - Part 3: Twitter Search And Twitter Cards 14:12
  - 5 Leveraging Twitter - Part 4: Define A Goal Create And Create A Srategy - Part 1 16:40
  - 6 Leveraging Twitter - Part 4: Define A Goal Create And Create A Srategy - Part 2 13:37
  - 7 Leveraging Twitter - Part 5: Twitter Tools - Part 1 13:18
  - 8 Leveraging Twitter - Part 5: Twitter Tools - Part 2 09:32
  - 9 Quiz
- Section 16 : Twitter Advertising 49:00
  - 1 Twitter Advertising - Part 1: Understanding The Options 15:06
  - 2 Twitter Advertising - Part 2: Understanding Targeting Bids 11:40
  - 3 Twitter Advertising - Part 3: Advanced Twitter Targeting With TV Ads 11:50
  - 4 Twitter Advertising - Part 4: Increased Ad Engagement With Twitter Cards 10:24
  - 5 Quiz
- Section 17 : Pinterest Marketing 1:54:21
  - 1 Pinterest Marketing - Part 1: Understanding Pinterest's Potential - Part 1 15:27
  - 2 Pinterest Marketing - Part 1: Understanding Pinterest's Potential - Part 2 08:54
  - 3 Pinterest Marketing - Part 2: Putting Pinterest To Work - Part 1 15:15
  - 4 Pinterest Marketing - Part 2: Putting Pinterest To Work - Part 2 10:43
  - 5 Pinterest Marketing - Part 3: Bulding A Pinterest Strategy - Part 1 13:59
  - 6 Pinterest Marketing - Part 3: Bulding A Pinterest Strategy - Part 2 13:54
  - 7 Pinterest Marketing - Part 4: Pinterest Measurement - Part 1 11:07
  - 8 Pinterest Marketing - Part 4: Pinterest Measurement - Part 2 11:50
  - 9 Pinterest Advertising 13:12
  - 10 Quiz
- Section 18 : LinkedIn Marketing 28:25
  - 1 Content Marketing Channel: LinkedIn - Part 1 15:16
  - 2 Content Marketing Channel: LinkedIn - Part 2 13:09
  - 3 Quiz
- Section 19 : Instagram Marketing 15:45
  - 1 Content Marketing Channel: Instagram 15:45
  - 2 Quiz
- Course Feedback
  - Course Feedback
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Exam & certification

How do I become an Advanced Social Media Professional?
- Complete 85% of the course.
- Complete 3 projects and 1 simulation test with a minimum score of 60%.
What are the prerequisites for the certification?

There are no prerequisites for this course or for the certification; anyone who wants to improve their Social Media skills will benefit from the training received through this course. However, participants may wish to begin with our Social Media Foundations course to gain a better understanding of Social Media before pursuing this course.

Reviews

Nayeli Singh

Not only do you learn the technical side of setting up social media, this course also teaches how social media relates to your business.

Catalina Stevenson

The course format is very pleasant. A valuable coverage on the shift of communication trends from mass to social.

Daphne Yang

Very concise, clear explanations, great place to start on learning social media.

Stephen Cullen Business Advisor (Marketing) at CEIS

Extensive, relevant, and professionally presented

FAQs

What is digital marketing all about?

Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.
What are the key highlights of the course?

This course is all-inclusive, providing more than 25 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.
Is the training up to date and relevant?

Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.
How long does the course take to complete?

You should expect to spend about 25 – 30 hours to complete the course and take the certification exam.
What are the prerequisites for this course?

Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.
Do I have to order any course material?

This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.
Who are the instructors?
Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.
- Google’s very own Digital Marketing Evangelist, Avinash Kaushik, is a master in Web Analytics. He trains participants to collect, organize, analyze web traffic data, and improve site performance.
- Jennifer Cario, Social Media authority, provides an insight on building real customer relationships using techniques and strategies ideal for social media.
- Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
- Training with New York Times bestselling author Bryan Eisenberg is an awesome experience, as he guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website.
- Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.
- Jeff Hasen, CMO at Mobivity, gives participants a thorough understanding of mobile marketing.
Who are your clientele for this course?

The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.
How is the job market for digital marketing professionals?

The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : Monster.com). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities.

Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.
How does the online eLearning training work?

Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.
How do I enroll in this program?
You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.
- Visa Credit or Debit card
- MasterCard
- American Express
- Diner’s Club
- PayPal
Will the access period be extended?

Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.
I have trouble accessing the online course whom should I contact?

If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.
I’d like to learn more about this training program. Who should I contact?

Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

Advanced Social Media Certification Training

Become a Social Media expert by developing skills that attract traffic to websites, promote and protect online reputation, and build brand awareness.

Course advisor

Jennifer Evans Cario President of SugarSpun, Expert Author on Social Media