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Course description

  • What are the course objectives?

    The Advanced Social Media program is designed to build advanced skillsets in social media marketing by following a clear, structured, expert-recommended learning path. You’ll master the various facets of social media marketing—including social media strategy, online reputation management, influencer marketing, content marketing and web analytics, and you’ll acquire extensive project experience and the capability to manage and strategize social media marketing initiatives.
    The program gives you access to live, instructor-led online classes conducted by social media expert trainers. You will also get access to high-quality e-learning content, simulation exams, a community moderated by experts, mentoring sessions, and other resources to help you become a social media specialist.
    Once you complete the program, you will receive an Advanced Social Media certificate from Simplilearn, validating your ability to lead the social media efforts in your organization.
     

  • Who should take this Advanced Social Media course?

    If you’re seeking a leadership role in social media marketing, this Advanced Social Media course is the right opportunity for you. The following professionals are best suited to become social media specialists:
    • Marketing managers
    • Digital marketing executives
    • Content writers
    • Marketing and sales professionals
    • Management, engineering, business, and communications graduates
    • Entrepreneurs and business owners
       

  • What are the social media marketing tools can I get hands-on exposure through this social media training course?

    As part of this course, you will gain insights into tools such as Facebook, Twitter, Instagram, Snapchat, LinkedIn and Pinterest. These are widely used tools with large number of users and also most popular for social media marketing purposes.
     

  • What projects are included in this program?

    Project 1 - Building A Social Media Strategy
    You will get hands-on experience about social media challenges, strategy building and creating a campaign message. You will have to build a sustainable social media strategy and establish business goals, which will serve as the foundation of your campaign.


    Project 2 - Converged Media
    In this project, you will develop the ability to increase the effectiveness of campaigns by learning how and when to trigger additional boosts or efforts from other areas of converged media. You will learn about the role of converged media in social media, understanding paid, owned, and earned media, and putting converged media to work.
     
    Project 3 - Content Marketing
    You will learn how to use customer profiles or personas to determine which types of content to develop for upcoming social media campaigns. You will apply concepts such as role of content marketing, building a content plan, matching content to consumer intent and generating content ideas.
     
    Project 4 - Visual Social
    You will learn how to generate a wide range of visual and video-based content ideas suited to a campaign or brand. You will also know about the impact of great visuals and leveraging images and videos in social media.
     
    Project 5 - Social Sharing
    You will learn about understanding the psychology of social sharing, building content and get insights around your current brand positioning and social conversation.
     
    Project 6 - Storytelling
    You will brainstorm and outline a story narrative, that both defines your brand identity as well as pushing consumers toward a defined conversion point.
     
    Project 7 - Influencer ORM
    You will learn about social media challenges, strategy-building guide and creating a campaign message. It also highlights the importance to establish a social media listening strategy that identifies potential reputation issues as well as potential amplification opportunities and to leverage that knowledge for further positive exposure of your brand.
     
    Project 8 - Social Selling
    Helps you establish a clear and relevant consumer journey for your brand and to identify the ways in which you can best serve potential customers on each step of that journey.
     
    Project 9 - Social Measurement
    You will learn about the basics of social media measurement and social media specific metrics.
     
     

Tools covered

Analytics Tools
Facebook Analytics YouTube Analytics
Social Media Tools
Buffer Hootsuite Social Studio

Course preview

  • Social Media Foundations

    • Lesson 00 - Faculty Introduction

      00:42
      • Faculty Introduction
        00:42

    • Lesson 01 - Introduction to Social Media

      23:56
      • 1.01 Introduction to Social Media
        00:41
      • 1.02 Modern Communication
        03:40
      • 1.03 Social Media Landscape
        01:54
      • 1.04 Social Media and Content Marketing
        04:52
      • 1.05 Reputation Management and Monitoring
        07:32
      • 1.06 Customer Engagement
        05:17
      • 1.07 Key Takeaways

    • Lesson 02 - Social Media Strategy and Planning

      40:45
      • 2.01 Introduction
        00:45
      • 2.02 Social Media Impact On Business Goals
        03:58
      • 2.03 Social Media Marketing Integration
        02:08
      • 2.04 Strategic Business channel Part 1
        15:50
      • 2.05 Strategic Business channel Part 2
        12:51
      • 2.06 Define Your Target Audience
        02:22
      • 2.07 Types of Content to Post and Promote
        02:00
      • 2.08 Key Takeaways
        00:51
      • Quiz

    • Lesson 03 - Social Media Channel Management

      42:36
      • 3.01 Introduction
        00:43
      • 3.02 Social Networking
        15:52
      • 3.03 Microblogging
        03:42
      • 3.04 Media Sharing Videos
        06:35
      • 3.05 Media Sharing Images
        06:55
      • 3.06 Other Services
        07:59
      • 3.07 Key Takeaways
        00:50
      • Quiz

    • Lesson 04 - Social Media Management Tools

      09:29
      • 4.01 Introduction
        00:40
      • 4.02 Impact On Business Goals
        01:18
      • 4.03 Buffer
        01:53
      • 4.04 Hootsuite
        02:09
      • 4.05 Social Studio
        01:17
      • 4.06 Link Shortener
        01:17
      • 4.07 Key Takeaways
        00:55
      • Quiz

    • Lesson 05 - Social Media Measurement and Reporting

      13:36
      • 5.01 Introduction
        00:34
      • 5.02 Key Performance Indicators
        05:49
      • 5.03 Social Analytics Tools
        06:44
      • 5.04 Key Takeaways
        00:29
      • Quiz

    • Lesson 06 - Social Advertising

      17:17
      • 6.01 Introduction
        00:29
      • 6.02 Social Advertising Key Factors
        04:36
      • 6.03 Advertising Campaign in LinkedIn and Facebook
        11:51
      • 6.04 Key Takeaways
        00:21
      • Quiz

  • Advanced Social Media Marketing

    • Section 1 : Introduction to Social Media

      48:04
      • 1.001 How Social Media Has Changed Businesses Part 1
        14:24
      • 1.002 How Social Media Has Changed Businesses Part 2
        08:47
      • 1.003 How Social Media Has Changed Businesses Part 3
        07:34
      • 1.004 How Social Media Has Changed Businesses Part 4
        05:23
      • 1.005 How Social Media Has Changed Businesses Part 5
        11:56

    • Section 2 : Building a Sustainable Social Media Strategy

      1:03:43
      • 2.001 Social Media Challenges
        10:44
      • 2.002 Strategy Building Guide
        15:34
      • 2.003 Establishing and Benefitting
        13:52
      • 2.004 Creating a Campaign Message
        11:15
      • 2.005 Planning and Benefiting from a Diversified Posting Strategy
        12:18
      • 6 Quiz

    • Project 1 : Building A Social Media Strategy

      • Building A Social Media Strategy

    • Section 3 : Converged Social Media

      45:18
      • 1 The Role of Converged Media in Social
        14:19
      • 2 Understanding Paid, Owned, and Earned Media
        10:50
      • 3 Putting Converged Media to Work for You - Part 1
        09:52
      • 4 Putting Converged Media to Work for You - Part 2
        10:17
      • 5 Quiz

    • Project 2 : Converged Media

      • Converged Media

    • Section 4 : Content Marketing in a Social Media World

      1:18:41
      • 1 The Role of Content Marketing in Social - Part 1
        08:46
      • 2 The Role of Content Marketing in Social - Part 2
        09:01
      • 3 Building a Content Plan - Part 1
        07:47
      • 4 Building a Content Plan - Part 2
        13:36
      • 5 Matching Content to Consumer Intent - Part 1
        14:23
      • 6 Matching Content to Consumer Intent - Part 2
        07:18
      • 7 Generating Content Ideas - Part 1
        10:05
      • 8 Generating Content Ideas - Part 2
        07:45
      • 9 Unlocking Content’s Full Potential
      • 10 Quiz

    • Project 3 : Content Marketing

      • Content Marketing

    • Section 5 : Visual Social Media

      51:23
      • 1 Understanding the impact of great visuals
        11:09
      • 2 Leveraging Images in Social Media - Part 1
        04:22
      • 3 Leveraging Images in Social Media - Part 2
        14:36
      • 4 Leveraging Video in Social Content - Part 1
        07:27
      • 5 Leveraging Video in Social Content - Part 2
        05:23
      • 6 Leveraging Video in Social Content - Part 3
        08:26
      • 7 Quiz

    • Project 4 : Visual Social

      • Visual Social

    • Section 6 : Understanding and Sparking Social Sharing

      1:03:42
      • 1 What Makes Social Sharing so Valuable
        15:44
      • 2 Building Content That is Inherently Shareable
        15:08
      • 3 Psychology of Social Sharing
        14:23
      • 4 Brainstorming Your Social Content Ideas - Part 1
        03:45
      • 5 Brainstorming Your Social Content Ideas - Part 2
        14:42
      • 6 Quiz

    • Project 5 : Social Sharing

      • Social Sharing

    • Section 7 : Storytelling An Essential Part of Your Social Narrative

      1:01:25
      • 1 Why Storytelling is Essential in Social Marketing
        12:28
      • 2 Finding Your Focus and Your Story - Part 1
        09:44
      • 3 Finding Your Focus and Your Story - Part 2
        09:57
      • 4 Understanding Consumer Stories and Their Role
        13:41
      • 5 Matching Customer Story to Motive
        15:35
      • 6 Quiz

    • Project 6 : Storytelling

      • Storytelling

    • Section 8 : Influencer Marketing and Online Reputation Management

      1:18:58
      • 1 The Role of Social Media Listening
        10:23
      • 2 Reputation Management And Response
        18:36
      • 3 Finding Influencers and Evangelists
        14:03
      • 4 Engaging with Influencers and Evangelists
        14:49
      • 5 Engaging with Paid Influencers and Evangelists - Part 1
        07:48
      • 6 Engaging with Paid Influencers and Evangelists - Part 2
        13:19
      • 7 Quiz

    • Project 7 : Influencer ORM

      • Influencer ORM

    • Section 9 : Social Media Selling

      31:59
      • 1 Understanding the Role of Social in the Sales Cycle
        13:14
      • 2 How Sales and Marketing Function as a Team in Social Selling - Part 1
        08:53
      • 3 How Sales and Marketing Function as a Team in Social Selling - Part 2
        09:52
      • 4 Quiz

    • Project 8 : Social Selling

      • Social Selling

    • Section 10 : Social Media Measurement

      33:20
      • 1 The Basics of Social Media Measurement
        16:21
      • 2 Social Media Specific Metrics
        16:59
      • 3 Quiz

    • Project 9 : Social Measurement

      • Social Measurement

    • Section 11 : Video and YouTube Marketing

      55:39
      • 1 Video and YouTube Marketing - Part 1: Establishing A Video Marketing Strategy
        14:53
      • 2 Video and YouTube Marketing - Part 2: Gaining Exposure And Measuring Impact
        14:27
      • 3 Video and YouTube Marketing - Part 3: Leveraging Mobile Video
        13:21
      • 4 Video and YouTube Marketing - Part 4: Promoting And Measuring Mobile Video
        12:58
      • 5 Quiz

    • Section 12 : YouTube Advertising

      1:02:42
      • 1 YouTube Advertising - Part 1: YouTube for Business
        12:43
      • 2 YouTube Advertising - Part 2: How To Make A Client Video
        17:58
      • 3 YouTube Advertising - Part 3: Promote Your Client video
        16:20
      • 4 YouTube Advertising - Part 4: Data, Metrics, And Analytics
        15:41

    • Section 13 : Facebook Marketing and Advertising

      2:53:33
      • 1 Understanding Facebook
        19:18
      • 2 Facebook Presence and The News Feed Alogorithm
        31:02
      • 3 Visual and Video Content on Facebook
        28:10
      • 4 Putting Facebook to Work
        31:27
      • 5 Facebook Messenger
        16:30
      • 6 Facebook Advertising
        20:35
      • 7 Walkthrough How to Setup A Facebook Page demo 1
        06:36
      • 8 Walkthrough Understanding Facebook Posting Style Demo 2
        07:01
      • 9 Walkthrough Calculating Reach of An Existing Facebook Page Demo 3
        04:08
      • 10 Walkthrough Understanding Facebook Settings Demo 4
        08:46
      • Knowledge Check

    • Section 14 : Twitter Marketing

      2:33:58
      • 1 Understanding Twitter
        18:56
      • 2 Using Twitter as a Marketer
        22:58
      • 3 Customer Service and Engagement Via Twitter
        32:32
      • 4 Marketing on Twitter
        20:45
      • 5 Understanding Twitter Advertising
        15:59
      • 6 Twitter Ad Options
        12:10
      • 7 Increased Character Limit
        05:33
      • 8 Walkthrough Retweeting and Retweeting With A Comment Demo 1
        01:32
      • 9 Walkthrough Using Advanced Twitter Search Demo 2
        05:22
      • 10 Walkthrough Joining or Creating Hashtag Conversations Demo 3
        04:04
      • 11 Walkthrough Building a Twitter List Demo 4
        04:56
      • 12 Walkthrough Creating and Curating a Twitter Moment Demo 5
        07:09
      • 13 Walkthrough Adding Location to Tweet Demo 6
        02:02
      • Quiz

    • Section 15 : Pinterest Marketing

      1:59:13
      • 1 Understanding Pinterest
        16:57
      • 2 Pinterest Presence and the Algorithm
        24:12
      • 3 Marketing with Pinterest
        25:28
      • 4 Putting Pinterest to Work
        23:10
      • 5 Pinterest for Pitching and Outreach
        14:20
      • 6 Walkthrough Creating a Pinterest Board Demo 1
        05:40
      • 7 Walkthrough Moving Pins from One Board to Another Demo 2
        03:05
      • 8 Walkthrough Creating and Uploading a Great Pin Image Demo 3
        03:33
      • 9 Walkthrough Searching for Pins from a Specific URL Demo 4
        02:48
      • Quiz

    • Section 16 : LinkedIn Marketing

      55:08
      • 1 Understanding LinkedIn
        14:57
      • 2 Your LinkedIn Presence
        24:22
      • 3 LinkedIn Groups and Prospecting
        15:49
      • Quiz

    • Section 17 : Instagram Marketing

      1:13:07
      • 1 Understanding Instagram
        10:18
      • 2 Setting up Instagram
        15:42
      • 3 Marketing Through Instagram
        16:51
      • 4 Leveraging Instagram
        30:16
      • Quiz

    • Section 18 : Snapchat Marketing

      1:13:37
      • 1 Understanding Snapchat
        19:23
      • 2 Getting Started with Snapchat
        14:36
      • 3 Marketing with Snapchat
        21:53
      • 4 Snapchat Advertising and Partnerships
        17:45
      • Quiz

  • Advanced Content Marketing

    • Section 1 : Introduction to Content Marketing

      44:59
      • 1.1 Introduction
        00:56
      • 1.2 What's In It For Me
        01:18
      • 1.3 What Is Content Marketing
        02:26
      • 1.4 How to Become a Best-in-Class Content Marketer
        01:23
      • 1.5 Becoming an Effective Content Marketer - 1
        02:49
      • 1.6 Becoming an Effective Content Marketer - 2
        03:36
      • 1.7 Becoming an Effective Content Marketer - 3
        01:36
      • 1.8 Becoming an Effective Content Marketer - 4
        02:04
      • 1.9 Becoming an Effective Content Marketer - 5
        03:26
      • 1.10 Becoming an Effective Content Marketer - 6
        02:30
      • 1.11 Becoming an Effective Content Marketer - 7
        01:31
      • 1.12 Becoming an Effective Content Marketer - 8
        01:41
      • 1.13 Becoming an Effective Content Marketer - 9
        01:42
      • 1.14 Becoming an Effective Content Marketer - 10
        01:42
      • 1.15 Becoming an Effective Content Marketer - 11
        01:30
      • 1.16 Becoming an Effective Content Marketer - 12
        02:51
      • 1.17 Becoming an Effective Content Marketer - 13
        01:53
      • 1.18 Becoming an Effective Content Marketer - 14
        03:15
      • 1.19 Becoming an Effective Content Marketer - 15
        03:26
      • 1.20 Becoming an Effective Content Marketer - 16
        02:16
      • 1.21 Key Takeaways
        01:08
      • Quiz

    • Section 2 : Developing a Vision of Content Marketing Success

      33:23
      • 2.1 Introduction
        00:19
      • 2.2 What's In It For Me
        00:59
      • 2.3 Vision for Successful Content Marketing
        02:17
      • 2.4 The Michelin Guide Story
        08:10
      • 2.5 Hindustan Unilever
        05:23
      • 2.6 Volvo Trucks
        07:16
      • 2.7 Dell's Take It Easy
        06:17
      • 2.8 Key Takeaways
        02:42
      • Quiz

    • Section 3 : Developing a Business Case for Content Marketing

      51:10
      • 3.1 Introduction
        00:28
      • 3.2 What's In It For Me
        00:42
      • 3.3 Content Marketing Budget
        01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs)
        12:25
      • 3.5 Challenges and Impact
        10:45
      • 3.6 Best Practices
        10:40
      • 3.7 Benefits and Financial Impact
        06:26
      • 3.8 Build your Business Case
        02:56
      • 3.9 Compare the Value of Content Marketing
        03:21
      • 3.10 Key Takeaways
        01:54
      • Quiz

    • Project 1 : Developing a Business Case for Content Marketing

      • Developing the business case for content marketing

    • Section 4 : Creating a Successful Content Marketing Strategy

      50:13
      • 4.1 Introduction
        00:16
      • 4.2 What's In It For Me
        01:15
      • 4.3 Creating a Successful Content Marketing Strategy
        03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy
        08:00
      • 4.5 Content Marketing Strategy - Two-Step Model
        08:29
      • 4.6 Two Step Model - First Phase
        14:22
      • 4.7 Two-Step Model - Second Phase
        10:03
      • 4.8 Benefit of Two-Step flow Model
        02:03
      • 4.9 Key Takeaways
        02:22
      • Quiz

    • Section 5 : Creating a Remarkable Editorial Mission Statement

      37:05
      • 5.1 Introduction
        00:20
      • 5.2 What's In It For Me
        00:44
      • 5.3 Editorial Mission Statements
        12:21
      • 5.4 Create Remarkable Content
        06:53
      • 5.5 Top Global Ad Campaigns
        07:49
      • 5.6 Remarkable Editorial Mission Statement
        07:30
      • 5.7 Key Takeaways
        01:28
      • Quiz

    • Section 6 : Targeting Customer Intent Instead of Demographics

      34:28
      • 6.1 Introduction
        00:17
      • 6.2 What's In It For Me
        00:45
      • 6.3 Target Intent over Demographic
        02:46
      • 6.4 Target Customers on Mobile Devices
        04:56
      • 6.5 Target Intent on YouTube
        03:46
      • 6.6 Know Your Customers' Intent
        10:23
      • 6.7 Have a Mobile-friendly Website
        01:47
      • 6.8 Video are Preferred Over Text
        08:11
      • 6.9 Key Takeaways
        01:37
      • Quiz

    • Section 7 : Targeting Key Influencers

      36:57
      • 7.1 Introduction
        00:18
      • 7.2 What's In It For Me
        00:43
      • 7.3 Importance Of Influencer Marketing
        07:14
      • 7.4 Process Of Augmenting With Influencers
        20:26
      • 7.5 Case Study—Orange France
        06:03
      • 7.6 Key Takeaways
        02:13
      • Quiz

    • Project 2 : Targeting Key Influencers Who Influence Your Customers

      • Targeting key influencers who influence your customers

    • Section 8 : Producing Help, Hub, and Hero Content Consistently

      27:46
      • 8.1 Introduction
        00:24
      • 8.2 What's In It For Me
        00:46
      • 8.3 Help Content
        09:11
      • 8.4 Hub Content
        07:45
      • 8.5 Hero Content
        08:43
      • 8.6 Key Takeaways
        00:57
      • Quiz

    • Section 9 : Producing Engaging Content More Frequently

      24:41
      • 9.1 Introduction
        00:22
      • 9.2 What's In It For Me
        00:44
      • 9.3 Producing Engaging Content
        03:24
      • 9.4 Engagement Through Video and Text
        03:49
      • 9.5 Text Vs Video
        03:51
      • 9.6 What to Seek
        08:38
      • 9.7 Checklist - When to Use Video or Text
        02:28
      • 9.8 Key Takeaways
        01:25
      • Quiz

    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics

      57:38
      • 10.1 Introduction
        00:24
      • 10.2 What's In It For Me
        01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage
        02:51
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness
        01:34
      • 10.5 Email Newsletters
        04:33
      • 10.6 In-person Events
        04:00
      • 10.7 Illustrations/Photos
        03:14
      • 10.8 Social Media content
        07:11
      • 10.9 Infographics
        02:41
      • 10.10 Videos—B2C
        03:17
      • 10.11 Videos—B2B
        02:56
      • 10.12 Online Presentations
        03:21
      • 10.13 Microsites
        03:13
      • 10.14 Website Articles
        02:56
      • 10.15 Blogs
        02:40
      • 10.16 Webinars
        02:45
      • 10.17 Case Studies
        02:15
      • 10.18 Mobile Apps
        03:08
      • 10.19 Print Magazines
        03:10

    • Section 11 : Building Successful B2C and B2B Social Media Platforms

      1:10:19
      • 11.1 Introduction
        00:17
      • 11.2 What's In It For Me
        01:07
      • 11.3 Social Media Platforms
        02:59
      • 11.4 Facebook
        15:22
      • 11.5 LinkedIn
        15:02
      • 11.6 YouTube
        05:47
      • 11.7 YouTube - Create Great Content
        08:26
      • 11.8 YouTube - Develop a Programming Strategy
        11:09
      • 11.9 Twitter
        08:12
      • 11.10 Key Takeaways
        01:58
      • Quiz

    • Section 12 : Helping Customers find the Information They Seek

      54:47
      • 12.1 Introduction
        00:17
      • 12.2 What's In It For Me
        00:47
      • 12.3 Optimizing Your Content For Your Web Site
        03:45
      • 12.4 Creating A Google-friendly Web Site
        11:15
      • 12.5 Optimizing Web Pages For Keywords
        12:38
      • 12.6 Optimizing Video Content
        06:37
      • 12.7 Micro-moments
        17:46
      • 12.8 Key Takeaways
        01:42
      • Quiz

    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process

      37:28
      • 13.1 Introduction
        00:20
      • 13.2 What's In It For Me
        00:53
      • 13.3 Influencing the Influencers
        04:12
      • 13.4 Schmooze Optimization
        02:57
      • 13.5 Nurture Key Relationships
        01:46
      • 13.6 Example - WineWorld
        03:00
      • 13.7 Four Key Influencers
        03:16
      • 13.8 Engaging Digital Presence
        01:36
      • 13.9 Keys to Success
        05:04
      • 13.10 Work together with influencers
        02:55
      • 13.11 GE with influential YouTube creators
        04:52
      • 13.12 Creations in support with GE
        05:21
      • 13.13 Key Takeaways
        01:16
      • Quiz

    • Project 4 : Helping Key Influencers Impact the Buyer’s Decision-Making Process

      • Helping key influencers impact the buyer’s decision-making process

    • Section 14 : Measuring Content Effectiveness

      48:22
      • 14.1 Introduction
        00:23
      • 14.2 What's In It For Me
        00:59
      • 14.3 Sales and Sales Lead Quality
        01:03
      • 14.4 Touchpoints in the Customer Journey
        01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales
        04:12
      • 14.6 Focus on the Right Metrics
        11:51
      • 14.7 Value Your Best Customer
        05:21
      • 14.8 Attribute Value Across the Journey
        14:03
      • 14.9 Prove Marketing Impact
        06:50
      • 14.10 Key Takeaways
        02:28
      • Quiz

    • Section 15 : Measuring Return on Marketing Investment

      38:40
      • 15.1 Introduction
        00:23
      • 15.2 What's In It For Me
        00:52
      • 15.3 Return on Marketing Investment
        06:21
      • 15.4 The Power of the Press Release
        07:23
      • 15.5 Test 1 - ROMI Revisited
        08:29
      • 15.6 Test 2 - Impact of a Budget Cut
        06:20
      • 15.7 Test 3 - Impact of Using Multimedia
        07:24
      • 15.8 Key Takeaways
        01:28
      • Quiz

    • Section 16 : Improving by Experimenting With New Initiatives

      27:21
      • 16.1 Introduction
        00:22
      • 16.2 What's In It For Me
        00:44
      • 16.3 Creating Engaging Content
        14:56
      • 16.4 What is Effective and What is Not
        09:33
      • 16.5 Key Takeaways
        01:46
      • Quiz

    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature

      41:05
      • 17.1 Introduction
        00:21
      • 17.2 What's In It For Me
        00:52
      • 17.3 Content Marketing Maturity
        07:08
      • 17.4 Get Value from Editorial Meetings
        09:15
      • 17.5 Content Marketing in Organizations
        04:33
      • 17.6 Content Marketing with SEO and Social Media
        04:55
      • 17.7 Leverage Paid Advertising
        02:48
      • 17.8 Sophisticated Content Marketers
        03:38
      • 17.9 Analytics Tips
        05:46
      • 17.10 Key Takeaways
        01:49
      • Quiz

    • Section 18 : Content Marketing in the Foreseeable Future

      48:54
      • 18.1 Introduction
        00:15
      • 18.2 What's In It For Me
        00:45
      • 18.3 Content Marketing Forecast
        02:48
      • 18.4 Impact on Content Marketing Strategy
        01:07
      • 18.5 Video Sharing Platforms—Audience Segments
        01:39
      • 18.6 Video Sharing Platforms—Content Genres
        00:57
      • 18.7 YouTube vs Facebook
        05:10
      • 18.8 YouTube Best Practices—Part 1
        08:26
      • 18.9 YouTube Best Practices—Part 2
        10:07
      • 18.10 Virtual Reality
        04:38
      • 18.11 Facebook Best Practices
        04:45
      • 18.12 Instagram and Twitter Best Practices
        05:35
      • 18.13 Key Takeaways
        02:42
      • Quiz

    • Project 5 : Improving by Becoming More Sophisticated or Mature

      • Improving by becoming more sophisticated or mature

  • Advanced Web Analytics

    • Section 1 : Introduction to Digital Analytics

      16:54
      • 1.001 Introduction to Digital Analytics
        16:54
      • Quiz

    • Project 1 : Introduction to Digital Analytics

      • Introduction to Digital Analytics

    • Section 2 : Building Blocks

      25:54
      • 2.001 Building Blocks Part 1
        04:21
      • 2.002 Building Blocks Part 2
        21:33
      • Quiz

    • Project 2 : Building Blocks

      • Building Blocks

    • Section 3 : Fundamentals of Digital Analytics

      45:14
      • 3.001 Fundamentals of Digital Analytics Part 01
        08:02
      • 3.002 Fundamentals of Digital Analytics Part 02
        14:39
      • 3.003 Fundamentals of Digital Analytics Part 03
        13:59
      • 3.004 Fundamentals of Digital Analytics Part 04
        08:34
      • Quiz

    • Project 3 : Fundamentals of Digital Analytics

      • Fundamentals of Digital Analytics

    • Section 4 : Business Perspective

      44:52
      • 4.001 Business Perspective Part 1
        09:23
      • 4.002 Business Perspective Part 2
        09:37
      • 4.003 Business Perspective Part 3
        11:32
      • 4.004 Business Perspective Part 4
        14:20
      • Quiz

    • Project 4 : Business Perspective

      • Business Perspective

    • Section 5 : Methodology - Lean Six Sigma

      25:33
      • 5.001 The Methodology Part 1
        05:28
      • 5.002 The Methodology Part 2
        09:29
      • 5.003 The Methodology Part 3
        10:36
      • Quiz

    • Project 5 : Methodology—Lean Six Sigma

      • Methodology—Lean Six Sigma

    • Section 6 : Data Analysis Fundamentals

      16:22
      • 6.001 Data Analysis Fundamentals
        16:22
      • Quiz

    • Project 6 : Data Analysis Fundamentals

      • Data Analysis Fundamentals

    • Section 7 : Analysis Perspective Providing Insights

      35:22
      • 7.001 Analysis Perspective Providing Insights
        18:29
      • 7.002 Expressing Exactitude or a Sense of Scale
        16:53
      • Quiz

    • Project 7 : Analysis Perspective: Providing Insights

      • Analysis Perspective: Providing Insights

    • Section 8 : Enabling Capabilities

      52:06
      • 8.001 Enabling Capabilities Part 1
        19:51
      • 8.002 Enabling Capabilities Part 2
        08:18
      • 8.003 Enabling Capabilities Part 3
        09:27
      • 8.004 Enabling Capabilities Part 4
        14:30
      • Quiz

    • Project 8 : Enabling Capabilities

      • Enabling Capabilities

    • Section 9 : Managing Analytics

      41:02
      • 9.001 Managing Analytics Part 1
        13:47
      • 9.002 Managing Analytics Part 2
        07:53
      • 9.003 Managing Analytics Part 3
        19:22
      • Quiz

    • Project 9 : Managing Analytics

      • Managing Analytics

    • Section 10 : Audience

      15:48
      • 10.001 Audience
        15:48
      • Quiz

    • Project 10 : Audience

      • Audience

    • Section 11 : Acquisition

      44:56
      • 11.001 Acquisition Part 1
        09:56
      • 11.002 Acquisition Part 2
        07:14
      • 11.003 Acquisition Part 3
        14:33
      • 11.004 Acquisition Part 4
        13:13
      • Quiz

    • Project 11 : Acquisition

      • Acquisition

    • Section 12 : Behavior

      28:43
      • 12.001 Behavior part1
        11:46
      • 12.002 Behavior part2
        16:57
      • Quiz

    • Project 12 : Behavior

      • Behavior

    • Section 13 : Conversions & Onboarding

      50:40
      • 1 Conversions and Onboarding Part 1
        15:23
      • 2 Conversions and Onboarding Part 2
        13:12
      • 3 Conversions and Onboarding Part 3
        13:46
      • 4 Conversions and Onboarding Part 4
        08:19
      • 5 Quiz

    • Section 14 : Retention and Expansion

      25:15
      • 14.001 Retention and Expansion Part 1
        10:39
      • 14.002 Retention and Expansion Part 2
        14:36
      • Quiz

    • Project 14 : Retention and Expansion

      • Retention and Expansion

    • Section 15 : Advocacy

      15:15
      • 15.001 Advocacy Part 1
        08:13
      • 15.002 Advocacy Part 2
        07:02
      • Quiz

    • Section 16 : Privacy and Ethics

      17:23
      • 16.001 Privacy and Ethics
        17:23
      • Quiz

    • Project 15 : Privacy and Ethics

      • Privacy and Ethics

    • Section 17 : Wrapping Up

      08:23
      • 17.001 Wrapping Up
        08:23
  • Free Course

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Exam & certification FREE PRACTICE TEST

  • Once you complete of the following requirements, you will be eligible to receive the advanced program certificate that will testify your acquisition of a social media marketer’s skillset.

    Course Required for Certificate? Simulation Exam Project Certificate
    Social Media Foundations Yes   NA
    Advanced Social Media Yes   Required
    Advanced Content Marketing Yes Score > 75% Required
    Advanced Web Analytics Yes   Required

    • Complete 85% of the OSL course
    • Attend one batch of LVC
    • Complete five projects: three from Advanced Social Media and one each from Advanced Content Marketing and Advanced Web Analytics
    • Complete the Advanced Social Media simulation test and receive a minimum score of 75%
       

Reviews

Nayeli Singh
Nayeli Singh

Not only do you learn the technical side of setting up social media, this course also teaches how social media relates to your business.

Catalina Stevenson
Catalina Stevenson

The course format is very pleasant. A valuable coverage on the shift of communication trends from mass to social.

Daphne Yang
Daphne Yang

Very concise, clear explanations, great place to start on learning social media.

Stephen Cullen
Stephen Cullen Business Advisor (Marketing) at CEIS

Extensive, relevant, and professionally presented

FAQs

  • What is Social Media Marketing?

    Social media marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of social media marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
     

  • Why become a social media specialist?

    Social networking is among the most popular online activities. According to Statia.com, it is estimated that by 2019 there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017. These users interact, share and engage with one another over social media. This presents a huge opportunity for brands to reach out to and engage with their target audiences. It is the social media marketer’s responsibility to plan and execute social media marketing campaigns to drive business goals – including customer engagement, brand advocacy or conversion – across various social media platforms. 
     
    The increasing adoption of social media by individuals and organizations alike has led to a huge demand for qualified social media specialists.

    According to Indeed.com, there are 79,600+ job listings in the U.S. and 18,825+ job listings in the U.K. for social media professionals.  In India, there are 27,000+ job listings on Naukri.com requiring social media professionals. The demand for qualified social media professionals only continues to rise. 
     

  • What course will be available for live instructor led online classes?

    You’ll develop a deep understanding of social media tools and techniques, content marketing best practices and web analytics tactics to transform you into a social media marketing expert. 
    The section that will be available for live instructor-led online classes under this course is:

     

    Sl.No Course Name Monthly no. of online classes availability
    1 Advanced Social Media Certification Program 2

     
    You get access to 25+ hours of live instructor-led online classes. The advantage of this is that you may come and revisit each and every course as you please. While you still get access to our batch session recordings you get the advantage of completing the entire course you to reach dream destination of becoming an all-rounder Social Media Specialist.
     

  • How much salary can I expect once I become a certified social media professional?

    According to Indeed.com, social media professionals can earn above $14,000 and can reach up to $117,000. It depends on your experience and skill. Average salary would be around $50,000.

  • Why do companies hire social media marketing professionals?

    Social media marketing efforts are essential to the success of most businesses today, regardless of their size. Most people nowadays rely on the Internet to discover new businesses and products that they are interested in. This is where a social media manager with a strong knowledge of marketing can come in handy. Online promotions, campaigns, and advertisements are essential ingredients for building brand awareness and atrracting not only new customers but also the targeted ones as well.
     

  • How do I enroll for this advanced social media certificate program?

    You can enroll in the program on our website and make an online payment using any of these options:

    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal

    Once the online payment is done, you will automatically receive a payment receipt and access information, via email.
     

  • What can I expect from this advanced program?

    • Access to eLearning content for all the courses included in the learning path
    • Access to live virtual classes for Advanced Social Media
    • Access to exclusive forums, moderated by expert faculty and industry thought leaders
    • Monthly mentoring sessions
    • A course completion certificate once you have met the program requirements

  • Where and how can I access the e-learning content?

    Once you register and pay for the course, you get 24x7 access to the e-learning content on our website. We will also send an automated course purchase confirmation mail, which will guide you through the process.

  • If I am not able to access the social media online course, whom do I contact for a solution?

    You could raise a request on our Help & Support forum, or chat with us to get an instant solution.
     

  • Do you provide a money-back guarantee?

    Yes. We provide a 7-day money-back guarantee for our master's programs. You can raise your requests on our Help & Support forum.
     

  • Is exam fee included with this Advanced Social Media course?

    No, it isn’t. However, you will receive the advanced program certificate once you meet all the program requirements.
     

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