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Course description

  • What are the course objectives?

    The Advanced Social Media program is designed to build advanced skillsets in social media marketing by following a clear, structured, expert-recommended learning path. You’ll master the various facets of social media marketing—including social media strategy, online reputation management, influencer marketing, content marketing and web analytics, and you’ll acquire extensive project experience and the capability to manage and strategize social media marketing initiatives.
    The program gives you access to live, instructor-led online classes conducted by social media expert trainers. You will also get access to high-quality e-learning content, simulation exams, a community moderated by experts, mentoring sessions, and other resources to help you become a social media specialist.
    Once you complete the program, you will receive an Advanced Social Media certificate from Simplilearn, validating your ability to lead the social media efforts in your organization.
     

  • Who should take this advanced social media course?

    If you’re seeking a leadership role in social media marketing, this advanced social media course is the right opportunity for you. The following professionals are best suited to become social media specialists:
    • Marketing managers
    • Digital marketing executives
    • Content writers
    • Marketing and sales professionals
    • Management, engineering, business, and communications graduates
    • Entrepreneurs and business owners
       

  • What are the social media marketing tools can I get hands-on exposure through this social media training course?

    As part of this course, you will gain insights into tools such as Facebook, Twitter, Instagram, Snapchat, LinkedIn and Pinterest. These are widely used tools with large number of user and also most popular for social media marketing purposes.
     

  • What projects are included in this program?

    Project 1 - Building A Social Media Strategy
    You will get hands-on experience about social media challenges, strategy building and creating a campaign message. You will have to build a sustainable social media strategy and establish business goals, which will serve as the foundation of your campaign.


    Project 2 - Converged Media
    In this Project, you will develop the ability to increase the effectiveness of campaigns by learning how and when to trigger additional boosts or efforts from other areas of converged media. You will learn about the role of converged media in social media, understanding paid, owned, and earned media, and putting converged media to work.
     
    Project 3 - Content Marketing
    You will learn how to use customer profiles or personas to determine which types of content to develop for upcoming social media campaigns. You will apply concepts such as role of content marketing, building a content plan, matching content to consumer intent and generating content ideas.
     
    Project 4 - Visual Social
    You will learn how to generate a wide range of visual and video-based content ideas suited to a campaign or brand. You will also know about the impact of great visuals and leveraging images and videos in social media
     
    Project 5 - Social Sharing
    You will learn about understanding the psychology of social sharing, building content and get insights around your current brand positioning and social conversation
     
    Project 6 - Storytelling
    You will brainstorm and outline a story narrative, that both defines your brand identity as well as pushing consumers toward a defined conversion point
     
    Project 7 - Influencer ORM
    You will learn about social media challenges, strategy-building guide and creating a campaign message. It also highlights the importance to establish a social media listening strategy that identifies potential reputation issues as well as potential amplification opportunities and to leverage that knowledge for further positive exposure of your brand
     
    Project 8 - Social Selling
    Helps you establish a clear and relevant consumer journey for your brand and to identify the ways in which you can best serve potential customers on each step of that journey
     
    Project 9 - Social Measurement
    You will learn about the basics of social media measurement and social media specific metrics.
     
     

Tools Covered

Analytics Tools
Facebook Analytics YouTube Analytics
Social Media Tools
Buffer Hootsuite Social Studio

Course preview

  • Social Media Foundations
    • Lesson 00 - Faculty Introduction 00:42
      • Faculty Introduction00:42
    • Lesson 01 - Introduction to Social Media 23:56
      • 1.01 Introduction to Social Media00:41
      • 1.02 Modern Communication03:40
      • 1.03 Social Media Landscape01:54
      • 1.04 Social Media and Content Marketing04:52
      • 1.05 Reputation Management and Monitoring07:32
      • 1.06 Customer Engagement05:17
      • 1.07 Key Takeaways
    • Lesson 02 - Social Media Strategy and Planning 40:45
      • 2.01 Introduction00:45
      • 2.02 Social Media Impact On Business Goals03:58
      • 2.03 Social Media Marketing Integration02:08
      • 2.04 Strategic Business channel Part 115:50
      • 2.05 Strategic Business channel Part 212:51
      • 2.06 Define Your Target Audience02:22
      • 2.07 Types of Content to Post and Promote02:00
      • 2.08 Key Takeaways00:51
      • Quiz
    • Lesson 03 - Social Media Channel Management 42:36
      • 3.01 Introduction00:43
      • 3.02 Social Networking15:52
      • 3.03 Microblogging03:42
      • 3.04 Media Sharing Videos06:35
      • 3.05 Media Sharing Images06:55
      • 3.06 Other Services07:59
      • 3.07 Key Takeaways00:50
      • Quiz
    • Lesson 04 - Social Media Management Tools 09:29
      • 4.01 Introduction00:40
      • 4.02 Impact On Business Goals01:18
      • 4.03 Buffer01:53
      • 4.04 Hootsuite02:09
      • 4.05 Social Studio01:17
      • 4.06 Link Shortener01:17
      • 4.07 Key Takeaways00:55
      • Quiz
    • Lesson 05 - Social Media Measurement and Reporting 13:36
      • 5.01 Introduction00:34
      • 5.02 Key Performance Indicators05:49
      • 5.03 Social Analytics Tools06:44
      • 5.04 Key Takeaways00:29
      • Quiz
    • Lesson 06 - Social Advertising 17:17
      • 6.01 Introduction00:29
      • 6.02 Social Advertising Key Factors04:36
      • 6.03 Advertising Campaign in LinkedIn and Facebook11:51
      • 6.04 Key Takeaways00:21
      • Quiz
  • Advanced Social Media Marketing
    • Section 1 : Introduction to Social Media 48:04
      • 1 How Social Media Has Changed Businesses - Part 114:24
      • 2 How Social Media Has Changed Businesses - Part 208:47
      • 3 How Social Media Has Changed Businesses - Part 307:34
      • 4 How Social Media Has Changed Businesses - Part 405:23
      • 5 How Social Media Has Changed Businesses - Part 511:56
    • Section 2 : Building a Sustainable Social Media Strategy 1:03:43
      • 1 Social Media Challenges10:44
      • 2 Strategy Building Guide15:34
      • 3 Establishing and Benefitting from a Social Media Home Base13:52
      • 4 Creating a Campaign Message11:15
      • 5 Planning and Benefiting from a Diversified Posting Strategy12:18
      • 6 Quiz
    • Project 1 : Building A Social Media Strategy
      • Building A Social Media Strategy
    • Section 3 : Converged Social Media 45:18
      • 1 The Role of Converged Media in Social14:19
      • 2 Understanding Paid, Owned, and Earned Media10:50
      • 3 Putting Converged Media to Work for You - Part 109:52
      • 4 Putting Converged Media to Work for You - Part 210:17
      • 5 Quiz
    • Project 2 : Converged Media
      • Converged Media
    • Section 4 : Content Marketing in a Social Media World 1:18:41
      • 1 The Role of Content Marketing in Social - Part 108:46
      • 2 The Role of Content Marketing in Social - Part 209:01
      • 3 Building a Content Plan - Part 107:47
      • 4 Building a Content Plan - Part 213:36
      • 5 Matching Content to Consumer Intent - Part 114:23
      • 6 Matching Content to Consumer Intent - Part 207:18
      • 7 Generating Content Ideas - Part 110:05
      • 8 Generating Content Ideas - Part 207:45
      • 9 Unlocking Content’s Full Potential
      • 10 Quiz
    • Project 3 : Content Marketing
      • Content Marketing
    • Section 5 : Visual Social Media 51:23
      • 1 Understanding the impact of great visuals11:09
      • 2 Leveraging Images in Social Media - Part 104:22
      • 3 Leveraging Images in Social Media - Part 214:36
      • 4 Leveraging Video in Social Content - Part 107:27
      • 5 Leveraging Video in Social Content - Part 205:23
      • 6 Leveraging Video in Social Content - Part 308:26
      • 7 Quiz
    • Project 4 : Visual Social
      • Visual Social
    • Section 6 : Understanding and Sparking Social Sharing 1:03:42
      • 1 What Makes Social Sharing so Valuable15:44
      • 2 Building Content That is Inherently Shareable15:08
      • 3 Psychology of Social Sharing14:23
      • 4 Brainstorming Your Social Content Ideas - Part 103:45
      • 5 Brainstorming Your Social Content Ideas - Part 214:42
      • 6 Quiz
    • Project 5 : Social Sharing
      • Social Sharing
    • Section 7 : Storytelling An Essential Part of Your Social Narrative 1:01:25
      • 1 Why Storytelling is Essential in Social Marketing12:28
      • 2 Finding Your Focus and Your Story - Part 109:44
      • 3 Finding Your Focus and Your Story - Part 209:57
      • 4 Understanding Consumer Stories and Their Role13:41
      • 5 Matching Customer Story to Motive15:35
      • 6 Quiz
    • Project 6 : Storytelling
      • Storytelling
    • Section 8 : Influencer Marketing and Online Reputation Management 1:18:58
      • 1 The Role of Social Media Listening10:23
      • 2 Reputation Management And Response18:36
      • 3 Finding Influencers and Evangelists14:03
      • 4 Engaging with Influencers and Evangelists14:49
      • 5 Engaging with Paid Influencers and Evangelists - Part 107:48
      • 6 Engaging with Paid Influencers and Evangelists - Part 213:19
      • 7 Quiz
    • Project 7 : Influencer ORM
      • Influencer ORM
    • Section 9 : Social Media Selling 31:59
      • 1 Understanding the Role of Social in the Sales Cycle13:14
      • 2 How Sales and Marketing Function as a Team in Social Selling - Part 108:53
      • 3 How Sales and Marketing Function as a Team in Social Selling - Part 209:52
      • 4 Quiz
    • Project 8 : Social Selling
      • Social Selling
    • Section 10 : Social Media Measurement 33:20
      • 1 The Basics of Social Media Measurement16:21
      • 2 Social Media Specific Metrics16:59
      • 3 Quiz
    • Project 9 : Social Measurement
      • Social Measurement
    • Section 11 : Video and YouTube Marketing 55:39
      • 1 Video and YouTube Marketing - Part 1: Establishing A Video Marketing Strategy14:53
      • 2 Video and YouTube Marketing - Part 2: Gaining Exposure And Measuring Impact14:27
      • 3 Video and YouTube Marketing - Part 3: Leveraging Mobile Video13:21
      • 4 Video and YouTube Marketing - Part 4: Promoting And Measuring Mobile Video12:58
      • 5 Quiz
    • Section 12 : YouTube Advertising 1:02:42
      • 1 YouTube Advertising - Part 1: YouTube for Business12:43
      • 2 YouTube Advertising - Part 2: How To Make A Client Video17:58
      • 3 YouTube Advertising - Part 3: Promote Your Client video16:20
      • 4 YouTube Advertising - Part 4: Data, Metrics, And Analytics15:41
    • Section 13 : Facebook Marketing 2:53:33
      • 1 Understanding Facebook19:18
      • 2 Facebook Presence and The News Feed Alogorithm31:02
      • 3 Visual and Video Content on Facebook28:10
      • 4 Putting Facebook to Work31:27
      • 5 Facebook Messenger16:30
      • 6 Facebook Advertising20:35
      • 7 Walkthrough How to Setup A Facebook Page Demo 106:36
      • 8 Walkthrough Understanding Facebook Posting Style Demo 207:01
      • 9 Walkthrough Calculating Reach of An Existing Facebook Page Demo 304:08
      • 10 Walkthrough Understanding Facebook Settings Demo 408:46
      • Quiz
    • Section 14 : Twitter Marketing 2:33:58
      • 1 Understanding Twitter18:56
      • 2 Using Twitter as a Marketer22:58
      • 3 Customer Service and Engagement Via Twitter32:32
      • 4 Marketing on Twitter20:45
      • 5 Understanding Twitter Advertising15:59
      • 6 Twitter Ad Options12:10
      • 7 Increased Character Limit05:33
      • 8 Walkthrough Retweeting and Retweeting With A Comment Demo 101:32
      • 9 Walkthrough Using Advanced Twitter Search Demo 205:22
      • 10 Walkthrough Joining or Creating Hashtag Conversations Demo 304:04
      • 11 Walkthrough Building a Twitter List Demo 404:56
      • 12 Walkthrough Creating and Curating a Twitter Moment Demo 507:09
      • 13 Walkthrough Adding Location to Tweet Demo 602:02
      • Quiz
    • Section 15 : Pinterest Marketing 1:59:13
      • 1 Understanding Pinterest16:57
      • 2 Pinterest Presence and the Algorithm24:12
      • 3 Marketing with Pinterest25:28
      • 4 Putting Pinterest to Work23:10
      • 5 Pinterest for Pitching and Outreach14:20
      • 6 Walkthrough Creating a Pinterest Board Demo 105:40
      • 7 Walkthrough Moving Pins from One Board to Another Demo 203:05
      • 8 Walkthrough Creating and Uploading a Great Pin Image Demo 303:33
      • 9 Walkthrough Searching for Pins from a Specific URL Demo 402:48
      • Quiz
    • Section 16 : LinkedIn Marketing 55:08
      • 1 Understanding LinkedIn14:57
      • 2 Your LinkedIn Presence24:22
      • 3 LinkedIn Groups and Prospecting15:49
      • Quiz
    • Section 17 : Instagram Marketing 1:13:07
      • 1 Understanding Instagram10:18
      • 2 Setting up Instagram15:42
      • 3 Marketing Through Instagram16:51
      • 4 Leveraging Instagram30:16
      • Quiz
    • Section 18 : Snapchat Marketing 1:13:37
      • 1 Understanding Snapchat19:23
      • 2 Getting Started with Snapchat14:36
      • 3 Marketing with Snapchat21:53
      • 4 Snapchat Advertising and Partnerships17:45
      • Quiz
    • Course Feedback
      • Course Feedback
  • Advanced Content Marketing
    • Section 1 : Introduction to Content Marketing 44:59
      • 1.1 Introduction00:56
      • 1.2 What's In It For Me01:18
      • 1.3 What Is Content Marketing02:26
      • 1.4 How to Become a Best-in-Class Content Marketer01:23
      • 1.5 Becoming an Effective Content Marketer - 102:49
      • 1.6 Becoming an Effective Content Marketer - 203:36
      • 1.7 Becoming an Effective Content Marketer - 301:36
      • 1.8 Becoming an Effective Content Marketer - 402:04
      • 1.9 Becoming an Effective Content Marketer - 503:26
      • 1.10 Becoming an Effective Content Marketer - 602:30
      • 1.11 Becoming an Effective Content Marketer - 701:31
      • 1.12 Becoming an Effective Content Marketer - 801:41
      • 1.13 Becoming an Effective Content Marketer - 901:42
      • 1.14 Becoming an Effective Content Marketer - 1001:42
      • 1.15 Becoming an Effective Content Marketer - 1101:30
      • 1.16 Becoming an Effective Content Marketer - 1202:51
      • 1.17 Becoming an Effective Content Marketer - 1301:53
      • 1.18 Becoming an Effective Content Marketer - 1403:15
      • 1.19 Becoming an Effective Content Marketer - 1503:26
      • 1.20 Becoming an Effective Content Marketer - 1602:16
      • 1.21 Key Takeaways01:08
      • Quiz
    • Section 2 : Developing a Vision of Content Marketing Success 33:23
      • 2.1 Introduction00:19
      • 2.2 What's In It For Me00:59
      • 2.3 Vision for Successful Content Marketing02:17
      • 2.4 The Michelin Guide Story08:10
      • 2.5 Hindustan Unilever05:23
      • 2.6 Volvo Trucks07:16
      • 2.7 Dell's Take It Easy06:17
      • 2.8 Key Takeaways02:42
      • Quiz
    • Section 3 : Developing a Business Case for Content Marketing 51:10
      • 3.1 Introduction00:28
      • 3.2 What's In It For Me00:42
      • 3.3 Content Marketing Budget01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs)12:25
      • 3.5 Challenges and Impact10:45
      • 3.6 Best Practices10:40
      • 3.7 Benefits and Financial Impact06:26
      • 3.8 Build your Business Case02:56
      • 3.9 Compare the Value of Content Marketing03:21
      • 3.10 Key Takeaways01:54
      • Quiz
    • Project 1 : Developing a Business Case for Content Marketing
      • Developing the business case for content marketing
    • Section 4 : Creating a Successful Content Marketing Strategy 50:13
      • 4.1 Introduction00:16
      • 4.2 What's In It For Me01:15
      • 4.3 Creating a Successful Content Marketing Strategy03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy08:00
      • 4.5 Content Marketing Strategy - Two-Step Model08:29
      • 4.6 Two Step Model - First Phase14:22
      • 4.7 Two-Step Model - Second Phase10:03
      • 4.8 Benefit of Two-Step flow Model02:03
      • 4.9 Key Takeaways02:22
      • Quiz
    • Section 5 : Creating a Remarkable Editorial Mission Statement 37:05
      • 5.1 Introduction00:20
      • 5.2 What's In It For Me00:44
      • 5.3 Editorial Mission Statements12:21
      • 5.4 Create Remarkable Content06:53
      • 5.5 Top Global Ad Campaigns07:49
      • 5.6 Remarkable Editorial Mission Statement07:30
      • 5.7 Key Takeaways01:28
      • Quiz
    • Section 6 : Targeting Customer Intent Instead of Demographics 34:28
      • 6.1 Introduction00:17
      • 6.2 What's In It For Me00:45
      • 6.3 Target Intent over Demographic02:46
      • 6.4 Target Customers on Mobile Devices04:56
      • 6.5 Target Intent on YouTube03:46
      • 6.6 Know Your Customers' Intent10:23
      • 6.7 Have a Mobile-friendly Website01:47
      • 6.8 Video are Preferred Over Text08:11
      • 6.9 Key Takeaways01:37
      • Quiz
    • Section 7 : Targeting Key Influencers 36:57
      • 7.1 Introduction00:18
      • 7.2 What's In It For Me00:43
      • 7.3 Importance Of Influencer Marketing07:14
      • 7.4 Process Of Augmenting With Influencers20:26
      • 7.5 Case Study—Orange France06:03
      • 7.6 Key Takeaways02:13
      • Quiz
    • Project 2 : Targeting Key Influencers Who Influence Your Customers
      • Targeting key influencers who influence your customers
    • Section 8 : Producing Help, Hub, and Hero Content Consistently 27:46
      • 8.1 Introduction00:24
      • 8.2 What's In It For Me00:46
      • 8.3 Help Content09:11
      • 8.4 Hub Content07:45
      • 8.5 Hero Content08:43
      • 8.6 Key Takeaways00:57
      • Quiz
    • Section 9 : Producing Engaging Content More Frequently 24:41
      • 9.1 Introduction00:22
      • 9.2 What's In It For Me00:44
      • 9.3 Producing Engaging Content03:24
      • 9.4 Engagement Through Video and Text03:49
      • 9.5 Text Vs Video03:51
      • 9.6 What to Seek08:38
      • 9.7 Checklist - When to Use Video or Text02:28
      • 9.8 Key Takeaways01:25
      • Quiz
    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics 57:38
      • 10.1 Introduction00:24
      • 10.2 What's In It For Me01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage02:51
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness01:34
      • 10.5 Email Newsletters04:33
      • 10.6 In-person Events04:00
      • 10.7 Illustrations/Photos03:14
      • 10.8 Social Media content07:11
      • 10.9 Infographics02:41
      • 10.10 Videos—B2C03:17
      • 10.11 Videos—B2B02:56
      • 10.12 Online Presentations03:21
      • 10.13 Microsites03:13
      • 10.14 Website Articles02:56
      • 10.15 Blogs02:40
      • 10.16 Webinars02:45
      • 10.17 Case Studies02:15
      • 10.18 Mobile Apps03:08
      • 10.19 Print Magazines03:10
    • Section 11 : Building Successful B2C and B2B Social Media Platforms 1:10:19
      • 11.1 Introduction00:17
      • 11.2 What's In It For Me01:07
      • 11.3 Social Media Platforms02:59
      • 11.4 Facebook15:22
      • 11.5 LinkedIn15:02
      • 11.6 YouTube05:47
      • 11.7 YouTube - Create Great Content08:26
      • 11.8 YouTube - Develop a Programming Strategy11:09
      • 11.9 Twitter08:12
      • 11.10 Key Takeaways01:58
      • Quiz
    • Section 12 : Helping Customers find the Information They Seek 54:47
      • 12.1 Introduction00:17
      • 12.2 What's In It For Me00:47
      • 12.3 Optimizing Your Content For Your Web Site03:45
      • 12.4 Creating A Google-friendly Web Site11:15
      • 12.5 Optimizing Web Pages For Keywords12:38
      • 12.6 Optimizing Video Content06:37
      • 12.7 Micro-moments17:46
      • 12.8 Key Takeaways01:42
      • Quiz
    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process 37:28
      • 13.1 Introduction00:20
      • 13.2 What's In It For Me00:53
      • 13.3 Influencing the Influencers04:12
      • 13.4 Schmooze Optimization02:57
      • 13.5 Nurture Key Relationships01:46
      • 13.6 Example - WineWorld03:00
      • 13.7 Four Key Influencers03:16
      • 13.8 Engaging Digital Presence01:36
      • 13.9 Keys to Success05:04
      • 13.10 Work together with influencers02:55
      • 13.11 GE with influential YouTube creators04:52
      • 13.12 Creations in support with GE05:21
      • 13.13 Key Takeaways01:16
      • Quiz
    • Project 4 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
      • Helping key influencers impact the buyer’s decision-making process
    • Section 14 : Measuring Content Effectiveness 48:22
      • 14.1 Introduction00:23
      • 14.2 What's In It For Me00:59
      • 14.3 Sales and Sales Lead Quality01:03
      • 14.4 Touchpoints in the Customer Journey01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales04:12
      • 14.6 Focus on the Right Metrics11:51
      • 14.7 Value Your Best Customer05:21
      • 14.8 Attribute Value Across the Journey14:03
      • 14.9 Prove Marketing Impact06:50
      • 14.10 Key Takeaways02:28
      • Quiz
    • Section 15 : Measuring Return on Marketing Investment 38:40
      • 15.1 Introduction00:23
      • 15.2 What's In It For Me 00:52
      • 15.3 Return on Marketing Investment06:21
      • 15.4 The Power of the Press Release07:23
      • 15.5 Test 1 - ROMI Revisited08:29
      • 15.6 Test 2 - Impact of a Budget Cut06:20
      • 15.7 Test 3 - Impact of Using Multimedia07:24
      • 15.8 Key Takeaways01:28
      • Quiz
    • Section 16 : Improving by Experimenting With New Initiatives 27:21
      • 16.1 Introduction00:22
      • 16.2 What's In It For Me00:44
      • 16.3 Creating Engaging Content14:56
      • 16.4 What is Effective and What is Not09:33
      • 16.5 Key Takeaways01:46
      • Quiz
    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature 41:05
      • 17.1 Introduction00:21
      • 17.2 What's In It For Me00:52
      • 17.3 Content Marketing Maturity07:08
      • 17.4 Get Value from Editorial Meetings09:15
      • 17.5 Content Marketing in Organizations04:33
      • 17.6 Content Marketing with SEO and Social Media04:55
      • 17.7 Leverage Paid Advertising02:48
      • 17.8 Sophisticated Content Marketers03:38
      • 17.9 Analytics Tips05:46
      • 17.10 Key Takeaways01:49
      • Quiz
    • Section 18 : Content Marketing in the Foreseeable Future 48:54
      • 18.1 Introduction00:15
      • 18.2 What's In It For Me00:45
      • 18.3 Content Marketing Forecast02:48
      • 18.4 Impact on Content Marketing Strategy01:07
      • 18.5 Video Sharing Platforms—Audience Segments01:39
      • 18.6 Video Sharing Platforms—Content Genres00:57
      • 18.7 YouTube vs Facebook05:10
      • 18.8 YouTube Best Practices—Part 108:26
      • 18.9 YouTube Best Practices—Part 210:07
      • 18.10 Virtual Reality04:38
      • 18.11 Facebook Best Practices04:45
      • 18.12 Instagram and Twitter Best Practices05:35
      • 18.13 Key Takeaways02:42
      • Quiz
    • Project 5 : Improving by Becoming More Sophisticated or Mature
      • Improving by becoming more sophisticated or mature
    • Course Feedback
      • Course Feedback
  • Advanced Web Analytics
    • Section 1 : Introduction to Digital Analytics 16:54
      • 1 Introduction to Digital Analytics16:54
      • Quiz
    • Project 1 : Introduction to Digital Analytics
      • Introduction to Digital Analytics
    • Section 2 : Building Blocks 25:54
      • 1 Building Blocks Part 104:21
      • 2 Building Blocks Part 221:33
      • Quiz
    • Project 2 : Building Blocks
      • Building Blocks
    • Section 3 : Fundamentals of Digital Analytics 45:14
      • 1 Fundamentals of Digital Analytics Part 108:02
      • 2 Fundamentals of Digital Analytics Part 214:39
      • 3 Fundamentals of Digital Analytics Part 313:59
      • 4 Fundamentals of Digital Analytics Part 408:34
      • Quiz
    • Project 3 : Fundamentals of Digital Analytics
      • Fundamentals of Digital Analytics
    • Section 4 : Business Perspective 44:52
      • 1 Business Perspective Part 109:23
      • 2 Business Perspective Part 209:37
      • 3 Business Perspective Part 311:32
      • 4 Business Perspective Part 414:20
      • Quiz
    • Project 4 : Business Perspective
      • Business Perspective
    • Section 5 : Methodology - Lean Six Sigma 25:33
      • 1 The Methodology—Lean Six Sigma Part 105:28
      • 2 The Methodology—Lean Six Sigma Part 209:29
      • 3 The Methodology—Lean Six Sigma Part 310:36
      • Quiz
    • Project 5 : Methodology—Lean Six Sigma
      • Methodology—Lean Six Sigma
    • Section 6 : Data Analysis Fundamentals 16:22
      • 1 Data Analysis Fundamentals16:22
      • Quiz
    • Project 6 : Data Analysis Fundamentals
      • Data Analysis Fundamentals
    • Section 7 : Analysis Perspective Providing Insights 35:22
      • 1 Analysis Perspective: Providing Insights18:29
      • 2 Expressing Exactitude or a Sense of Scale16:53
      • Quiz
    • Project 7 : Analysis Perspective: Providing Insights
      • Analysis Perspective: Providing Insights
    • Section 8 : Enabling Capabilities 52:06
      • 1 Enabling Capabilities Part 119:51
      • 2 Enabling Capabilities Part 208:18
      • 3 Enabling Capabilities Part 309:27
      • 4 Enabling Capabilities Part 414:30
      • Quiz
    • Project 8 : Enabling Capabilities
      • Enabling Capabilities
    • Section 9 : Managing Analytics 41:02
      • 1 Managing Analytics Part 113:47
      • 2 Managing Analytics Part 207:53
      • 3 Managing Analytics Part 319:22
      • Quiz
    • Project 9 : Managing Analytics
      • Managing Analytics
    • Section 10 : Audience 15:48
      • 1 Audience15:48
      • Quiz
    • Project 10 : Audience
      • Audience
    • Section 11 : Acquisition 44:56
      • 1 Acquisition Part 109:56
      • 2 Acquisition Part 207:14
      • 3 Acquisition Part 314:33
      • 4 Acquisition Part 413:13
      • Quiz
    • Project 11 : Acquisition
      • Acquisition
    • Section 12 : Behavior 28:43
      • 1 Behavior Part 111:46
      • 2 Behavior Part 216:57
      • Quiz
    • Project 12 : Behavior
      • Behavior
    • Section 13 : Conversions & Onboarding 50:40
      • 1 Conversions and Onboarding Part 115:23
      • 2 Conversions and Onboarding Part 213:12
      • 3 Conversions and Onboarding Part 313:46
      • 4 Conversions and Onboarding Part 408:19
      • 5 Quiz
    • Section 14 : Retention and Expansion 25:15
      • 1 Retention and Expansion Part 110:39
      • 2 Retention and Expansion Part 214:36
      • Quiz
    • Project 14 : Retention and Expansion
      • Retention and Expansion
    • Section 15 : Advocacy 15:15
      • 1 Advocacy Part 108:13
      • 2 Advocacy Part 207:02
      • Quiz
    • Section 16 : Privacy and Ethics 17:23
      • 1 Privacy and Ethics17:23
      • Quiz
    • Project 15 : Privacy and Ethics
      • Privacy and Ethics
    • Section 17 : Wrapping Up 08:23
      • 1 Wrapping Up08:23
    • Course Feedback
      • Course Feedback
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Exam & certification

  • How do I earn an advanced social media certificate?

    Once you complete of the following requirements, you will be eligible to receive the advanced program certificate that will testify your acquisition of a social media marketer’s skillset.

    Course Required for Certificate? Simulation Exam Project Certificate
    Social Media Foundations Yes   NA
    Advanced Social Media Yes   Required
    Advanced Content Marketing Yes Score > 75% Required
    Advanced Web Analytics Yes   Required

  • How do I become a Social Media Specialist?

    • Complete 85% of the OSL course
    • Attend one batch of LVC
    • Complete five projects: Three from Advanced Social Media and one each from Advanced Content Marketing and Advanced Web Analytics
    • Complete the advanced social media simulation test and receive a minimum score of 75%
       

    Reviews

    Nayeli Singh
    Nayeli Singh

    Not only do you learn the technical side of setting up social media, this course also teaches how social media relates to your business.

    Catalina Stevenson
    Catalina Stevenson

    The course format is very pleasant. A valuable coverage on the shift of communication trends from mass to social.

    Daphne Yang
    Daphne Yang

    Very concise, clear explanations, great place to start on learning social media.

    Stephen Cullen
    Stephen Cullen Business Advisor (Marketing) at CEIS

    Extensive, relevant, and professionally presented

    FAQs

    • What is Social Media Marketing?

      Social media marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of social media marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
       

    • Why become a social media specialist?

      Social networking is among the most popular online activities. According to Statia.com, it is estimated that by 2019 there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017. These users interact, share and engage with one another over social media. This presents a huge opportunity for brands to reach out to and engage with their target audiences. It is the social media marketer’s responsibility to plan and execute social media marketing campaigns to drive business goals – including customer engagement, brand advocacy or conversion – across various social media platforms. 
       
      The increasing adoption of social media by individuals and organizations alike has led to a huge demand for qualified social media specialists.

      According to Indeed.com, there are 79,600+ job listings in the U.S. and 18,825+ job listings in the U.K. for social media professionals.  In India, there are 27,000+ job listings on Naukri.com requiring social media professionals. The demand for qualified social media professionals only continues to rise. 
       

    • What course will be available for live instructor led online classes?

      You’ll develop a deep understanding of social media tools and techniques, content marketing best practices and web analytics tactics to transform you into a social media marketing expert. 
      The section that will be available for live instructor-led online classes under this course is:

       

      Sl.No Course Name Monthly no. of online classes availability
      1 Advanced Social Media Certification Program 2

       
      You get access to 25+ hours of live instructor-led online classes. The advantage of this is that you may come and revisit each and every course as you please. While you still get access to our batch session recordings you get the advantage of completing the entire course you to reach dream destination of becoming an all-around Social Media Specialist.
       

    • How much salary can I expect once I become a certified social media professional?

      According to Indeed.com, social media professionals can earn upwards of $14,000 and can reach up to $117,000. It depends on your experience and skill. Average salary would be around $50,000.

    • Why do companies hire social media marketing professionals?

      Social media marketing efforts are essential to the success of most businesses today, regardless of their size. Most people nowadays rely on the Internet to discover new businesses and products that they are interested in. This is where a social media manager with a strong knowledge of marketing can come in handy. Online promotions, campaigns, and advertisements are essential ingredients for building brand awareness and not only attracting new customers but the targeted ones as well.
       

    • How do I enroll for this advanced social media certificate program?

      You can enroll in the program on our website and make an online payment using any of these options:

      • Visa debit/credit card
      • American Express and Diners Club cards
      • Master Card
      • PayPal

      Once the online payment is done, you will automatically receive a payment receipt and access information, via email.
       

    • What can I expect from this advanced program?

      • Access to eLearning content for all the courses included in the learning path
      • Access to live virtual classes for Advanced Social Media
      • Access to exclusive forums, moderated by expert faculty and industry thought leaders
      • Monthly mentoring sessions
      • A course completion certificate once you have met the program requirements

    • Where and how can I access the e-learning content?

      Once you register and pay for the course, you get 24x7 access to the e-learning content on our website. We will also send an automated course purchase confirmation mail, which will guide you through the process.

    • If I am not able to access the social media online course, whom do I contact for a solution?

      You could raise a request on our Help & Support forum, or chat with us to get an instant solution.
       

    • Do you provide a money-back guarantee?

      Yes. We provide a 7-day money-back guarantee for our master's programs. You can raise your requests on our Help & Support forum.
       

    • Is exam fee included with this Advanced Social Media course?

      No, it isn’t. However, you will receive the advanced program certificate once you meet all the program requirements.
       

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