Marketing analytics is the practice of managing and studying metrics data in order to determine the ROI of marketing efforts like calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement. A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses, the strengths, weaknesses, opportunities and threats of a company can be identified.
The efficiency of marketers positively influences a product’s market performance. Marketing is no longer limited to creating content for the target audience. It has undergone dynamic changes, and imparting analytics into marketing has redefined how marketers interact with their target audience. Marketers use data to understand the audience's interest and create diverse content that ensures the high performance of products in the market. In the age of social media, analytic marketing is the need of the hour.
Join Jai Pankaj, Director, Marketing Technology and Analytics, Procter & Gamble India, as he shares his insights and tips about careers in analytic marketing.
- What is analytic marketing/who is an analytical marketer
- How analytic marketing is redefining marketing
- How to become an analytic marketer
- Changes in the near future for analytic marketing and how to be market ready
The live webinar will include a Q&A with Jai. Don't miss out on the update! (If you register and can’t make the live webinar, we will send you a link to the recording after the event.)
About The Speaker
Mr. Jai Pankaj heads Marketing Technology and Analytics for Procter and Gamble, India. He is focused on unleashing the power of data and technology to meaningfully engage with consumers.