Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has keynoted and spoken at more than 85 conferences, and has led more than 60 AdWords seminars.
When we think about keywords, it's often how they match to search terms in a process-oriented approach. But what's changing? Read this article to find out.
If you aren't sure about the match types you should start with in your PPC account, then this article is just for you.
A tactic known to be useful to the bigger giants, Audience targeting can be made beneficial to small companies as well. This article explain how.
If you are looking for better ways to automate your keyword search then DSAs are the way to go.
The first challenge for B2B companies managing paid search accounts is deciding on what keywords to use. This article provides ways to overcome this challenge.
How to organize ad groups and run successful PPC campaigns? Read on to find out.
Digital Marketing expert, Brad Geddes, talks about the important tools of PPC marketing.
A list of 6 PPC tools that every digital marketer should have in their back pocket. Read on to learn about the tools.
In this article, Digital Marketing expert, Brad Geddes, talks about the ways you can get your PPC account ready for the New Year, post the holiday madness.
This article talks about the 3 ways to use audience targeting with paid search advertising.
In this article, Digital Marketing expert, Brad Geddes, talks about the way you can use quality score as a diagnostic tool.
This article talks about the changes to AdWords and the new Ad format.
Why ad groups and keywords matter in creating effective PPC campaigns? Read on to find out.
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