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Jeff Hasen

Mobile Strategist, Senior Global Marketer, and Author
Jeff Hasen

About the Author

Jeff Hasen is a two-time agency president who is the mobile strategist for POSSIBLE Mobile and the author of two books, The Art of Mobile Persuasion and Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. He has also been named as one of the top Chief Marketing Officers on Twitter by Advertising Age.

Author Biography

Jeff Hasen is a two-time agency president who is the mobile strategist for POSSIBLE Mobile and the author of two books, The Art of Mobile Persuasion and Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. He has also been named as one of the top Chief Marketing Officers on Twitter by Advertising Age.

Popular from Jeff Hasen

What 10 Years of Mobile Marketing Has Taught Us About the Next 10
Article

What 10 Years of Mobile Marketing Has Taught Us About the Next 10

A prediction for the mobile marketing industry for the next 10 years based on the last 10 years

By Jeff HasenLast updated on Aug 13, 2024
Why a “Mobile Only” Marketing Approach is a Flawed Idea
Article

Why a “Mobile Only” Marketing Approach is a Flawed Idea

To align with our targets, embrace omni-channel actions that adapt to the immense and perpetual growth of mobile.

By Jeff HasenLast updated on Jul 27, 2025
How To Maximize Returns on Your Mobile Marketing Efforts
Article

How To Maximize Returns on Your Mobile Marketing Efforts

Here are 4 steps you can use to maximize your mobile marketing ROI

By Jeff HasenLast updated on Jul 27, 2025
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