Jeff Hasen is a two-time agency president who is the mobile strategist for POSSIBLE Mobile and the author of two books, The Art of Mobile Persuasion and Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. He has also been named as one of the top Chief Marketing Officers on Twitter by Advertising Age.
Despite the incredible and unending growth of mobile, our actions must be omni-channel precisely to match the actions of our targets.
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