• Learning Format Self-Paced Learning

Why Join this Program

SP Jain Global's Excellence

Standout with a Certificate of Completion from SP Jain School of Global Management and Simplilearn

Experience Hands-on Learning

Learn 35+ DM tools, 10+ case studies and 20+ industry-relevant projects 

Official Partner: Meta

Master sessions by Meta Blueprint trainers & get a free Meta Exam Voucher

Leverage Gen AI in Marketing

Learn how Gen AI tools can streamline sales & marketing strategies and workflows


Looking to enroll your employees into this program ?

Fast-track Your Career

After completing the certification, Simplilearn learners have made successful career transitions, boosted career growth, and got salary hikes.

Program Impact

Maximum Salary Hike


Open Jobs in the Market


Industry Average Salary

₹ 7.25 L

Our Alumni In Top Companies

Program Overview

Experience a blend of practical and theoretical learning with our online digital marketing course and learn 35+ digital marketing tools like Google Ads, Google Analytics, Google Search Console, Meta Business Suite, Ahrefs, HubSpot, SE Ranking, Hootsuite, Mailchimp, Zoho CRM, Yoast SEO, Spyfu, and more through industry-relevant projects.

Key Features

  • Certificate from SP Jain School of Global Management and Simplilearn
  • Masterclasses delivered by SP Jain Global’s top faculties
  • Experience live online classes delivered by Digital Marketing Experts
  • Learn to leverage the latest in Generative AI for Sales and Marketing
  • Access the Meta Certified Digital Marketing Associate exam voucher for free
  • Work on 5 capstone problem statements and 15+ course-end projects
  • 10+ case studies crafted on brands like Adidas, KFC, Nike, Intel, and more.
  • Work hands-on with 30+ top digital marketing tools
  • Access master sessions by Meta Blueprint Trainers

Digital Marketing Certification Advantage

This professional certificate in digital marketing will help you learn essential topics like SEO, SEM, social media, implementation of Gen AI in marketing, website creation, mobile & email marketing, digital marketing analytics, and more. 

  • Program Certificate

    Partnering With SP Jain Global

    • Certificate from SP Jain School of Global Management and Simplilearn
    • Masterclasses delivered by top faculties from SP Jain School of Global Management
  • In collaboration with Meta

    In Collaboration With Meta

    • Master Sessions by Meta
    • Free Meta Digital Marketing Associate Blueprint Voucher
    • Learn foundational advertising concepts on Facebook, Instagram, and Messenger

Program Details

Gain a comprehensive understanding of digital marketing's diverse facets. Delve into inbound marketing strategies like creating valuable content and engaging with specific audiences while exploring outbound strategies that reach broader markets through proactive messaging and promotions.

Learning Path

    • Discover the ins and outs of this comprehensive online digital marketing program.
    • Gain an in-depth understanding of the knowledge you will gain and the opportunities you can pursue. 
    • The evolution of marketing: traditional vs digital
    • Understand the ever-evolving digital marketing landscapes
    • Importance of influencers, videos, experiential marketing, voice searches, and visual content
    • Learn how to create digital campaigns with the help of UI/UX designers
    • Create a website from scratch using WordPress
    • Learn behavior analytics & behavior marketing 
    • Master the fundamentals of Search Engine Optimization (SEO): on-page, off-page, technical considerations
    • Understanding Google's focus on user experience
    • Learn content, multimedia, and link-building strategies
    • Learn to use SEO tools to optimize content for voice search and conduct SEO audits
    • Enhance website conversion rates with effective SEO strategies
    • SEO trends, search engine algorithm changes, future digital marketing trends and more
    • Learn  Pay-Per-Click (PPC), Google Ads Algorithm, Ad Rank, and Ad Positioning. 
    • Master Keyword research and ad extension utilization
    • Learn to craft compelling ad copies to maximize ad strength and ROI
    • Explore advanced tactics like remarketing, RLSA in Google Analytics, and campaign integration
    • Learn to leverage demographics, interests, locations, and dynamic keyword insertion for precision targeting
    • Future of Google Ads: performance max, smart campaigns, mobile app install ads and feed optimization 
    • Learn about different social media platforms and their uses.
    • Manage and cultivate brand identity and reputation across diverse social media channels.
    • Learn to leverage channels and essential social media tools
    • Utilizing influencer and video marketing across different social media platforms.
    • Key metrics to measure and analyze the success of social media campaigns.
    • Importance of paid campaigns in business growth and brand building.
    • Campaign optimization – CRO, setting targets, and tracking conversion rates
    • Principles of a good landing page –  readability, hierarchy, and interactive media
    • Persuasion principles – scarcity, cognitive dissonance, and reciprocity for effective campaign strategies
    • Learn campaign creation and tracking
    • Dynamic ads, budget allocation, and competitor analysis
    • Understand content marketing's role in inbound and outbound marketing strategies
    • Optimize B2B and B2C content for diverse channels and audiences effectively
    • Enhancing the performance of paid advertising campaigns with an effective content strategy 
    • Master content structuring models like HubSpot's topic cluster for engaging content
    • Learn the best practices for mobile ad content sizes to achieve better results and engagement
    • Understand key performance indicators (KPIs) and metrics – focusing on paid, owned, and earned media metrics
    • Reach vs Impressions, aiming for a 1:1 ratio
    • Understanding engagement and conversion rates
    • Bounce rate vs Exit rate 
    • Utilize Google Analytics to analyze the customer journey, in an eCommerce marketing funnel
    • Assess effectiveness, and calculate return on investment (ROI) for marketing campaigns
    • Learn Analytics Tools like Similarweb, Google Analytics (GA4), and YouTube Insights (YT Studio)
    • Create email marketing campaigns, including segmentation, automation, and template creation
    • Learn five key tactics to boost business through email marketing
    • Learn tools like Mailchimp, GetResponse, and Zoho for campaign management
    • Understand effective lead-generation tactics and various lead types to build targeted email lists
    • Master mobile marketing fundamentals, including app store optimization (ASO), burst campaigns, and Google Ads for increased app visibility and installs.
    • Develop skills in monetizing mobile applications
    • Utilize ASO and SEO techniques for enhanced visibility and ranking
    • The final step in the learning process is to apply the knowledge gained in the preceding modules to a capstone project. 
    • You can choose one of five capstone projects to demonstrate your proficiency in various digital marketing tools and techniques to potential employers.
  • Attend online interactive masterclasses delivered by SP Jain’s top faculties to learn about the latest trends in digital marketing.

    • Explore cutting-edge Generative AI to create Digital Strategies in Sales and Marketing
    • Learn AI-powered marketing strategies, predictive analytics, and CRM enhancements
    • Leveraging AI for optimized sales, marketing plans, and customer relationship management
    • Navigate future trends and ethical considerations with real-world case studies
  • Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.

    • Understand how AI integrates with digital marketing strategies to enhance performance and efficiency.
    • Explore the role of AI, like Google Lens, in improving visual search capabilities and user experience.
    • Learn how AI-powered predictive analytics creates personalized micro-campaigns for individual customers, optimizing marketing strategies.
    • Explore AI's role in chatbots, targeted ads, speech recognition, and image recognition, enhancing user interactions and campaign effectiveness.
    • Learn the basics of B2B marketing
    • Understand various marketing techniques to increase your reach to B2B audiences
    • Learn the basics of the e-commerce listing process.
    • Learn how to promote your product and provide after-sales support.
    • Learn how to create a blog
    • Tips to maintain a blog for promotion and user interaction in this course
    • Learn the basics of affiliate marketing
    • Learn how to use it to promote your business effectively.

Skills Covered

  • Website Creation
  • Search Engine Optimization
  • Campaign Management
  • Search Engine Marketing
  • Google Search Console
  • Keyword Research
  • Social Media Marketing
  • Mobile Marketing
  • Google Analytics
  • Content Marketing
  • Content Strategy
  • Strategies for Paid Campaigns
  • Inbound Marketing Strategy
  • Outbound Marketing Strategy
  • Analytics ROI and Evaluation
  • Automation and Emerging Technology
  • AI in Marketing
  • Generative AI Tools
  • Behavioral Marketing
  • Mobile Optimization

Tools Covered

LinkedInFacebookYouTubeGoogle AdsSE RankingHubSpotHootsuiteDM_ApptweakDM_ahrefDM_canvaDM_ChatGPTDM_facebook adDM_Facebook creative hubDM_facebookfor businessDM_Get ResponeDM_keyword toolsDM_Linkedin for businessDM_MailChimpDM_Meta business suiteDM_MOZDM_MyadcenterDM_SEMRUSHDM_similarwebDM_Stable DiffusionDM_TweetDeckDM_unbounceDM_YoastDM_Youtube AdsGeminiDM_ZohoSpyFuLinkedIn AdsFeng-GUIGoogle TrendsYouTube AnalyticsGoogle Keyword PlannerYoutube AdvertisingMindmappingChatGPTPM_PicsartPM_GencraftMidjourneyMailchimpGoogle Ads ManagerGoogle AnalyticsGoogle Search ConsoleGoogle Tag ManagerFacebook AnalyticsDM_WordPressRytrInvideo.ai

Capstone Project

  • Project 1

    Engage the Youth with SkullCandy

    Skullcandy, a global brand revolutionizing audio, making high-fidelity audio equipment that is affordable and stylish. Engage with their youthful and adventurous consumer base.

    Engage the Youth with SkullCandy
  • Project 2

    Unveil a New Product From Adidas

    Adidas, a German multinational corporation specializing in sportswear, shoes, and accessories, seeks assistance in product launches and expanding its reach to its target audience.

    Unveil a New Product From Adidas
  • Project 3

    Increase Customer Reach

    ContractWorks, a contract management software offering secure storage and on-the-fly search, faces challenges in expanding its customer reach, despite having superior technology.

    Increase Customer Reach
  • Project 4

    Reach Out to New Customers

    Toast, a high-end fashion retailer, is in search of support to reach new customers, boost revenue, and uphold brand guidelines and style even amidst seasonal trends.

    Reach Out to New Customers
  • Project 5

    Grand Savings Bank DM Strategy

    GBS is a full-service community bank. Boost visibility, search engines ranking, expand customer base with diverse financial products and services.

    Grand Savings Bank DM Strategy

Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.


Program Advisors and Trainers

Program Advisors

  • Dr. Smitha Ranganathan

    Dr. Smitha Ranganathan

    Associate Professor

    Dr. Smitha Ranganathan, Ph.D., is an Associate Professor specializing in marketing and branding, particularly in pharmaceuticals. She's recognized for her contributions to content leadership and women’s empowerment and advises on strategic brand management at SSR Brandlooms.

  • Dr. Nada Sayarh

    Dr. Nada Sayarh

    Associate Professor – Marketing

    Dr. Nada, Ph.D., is an Associate Professor in Marketing, Assistant Dean for Executive MBA, and Deputy Director for Ethics, Sustainability & Social Responsibility. With a diverse corporate background, she brings extensive expertise in Marketing Strategy, Brand Management, and Digital Marketing.

  • Prof Marco Selakovic

    Prof Marco Selakovic

    Assistant Professor – Marketing & Communication

    Marko Selakovic, Assistant Professor in Marketing & Communication, holds a DBA from SP Jain School of Global Management. His corporate background includes roles at Al Jazira SC and StratCom. He brings a dynamic perspective to academia and professional practice.

  • Dr. Umesh Kothari

    Dr. Umesh Kothari

    Professor and Corporate Trainer

    Professor Umesh Kothari, with over 25 years of industry experience in the UAE, USA, and India, has guided organizations like Nike, Pepsi, and Nielsen in achieving strategic marketing objectives. Teaching at SP Jain since 2005, he specializes in marketing, research methodology, and brand management.

  • Ramu Shankar Rao

    Ramu Shankar Rao

    Professor & Corporate Trainer

    Mr. Ramu has over 28 years of experience with significant senior corporate management roles in Healthcare industry with giants like Medtronic and St Jude Medical.


Program Trainers

  • Jayant Nandan

    Jayant Nandan

    20 years of experience

    Digital Marketing Trainer

  • Mahboob Ali

    Mahboob Ali

    19+ Yrs Exp in Marketing

    Brand Management | Creative Strategy | MarCom

  • Pranav Parekh

    Pranav Parekh

    11+ yrs exp in Marketing

    Digital Marketing Trainer

  • Sachin Sehgal

    Sachin Sehgal

    8+ years of experience

    Digital Marketing Trainer

  • CM Manjunath

    CM Manjunath

    6+ yrs in Digital Marketing

    SEO, Web Analytics, SEM, Content Marketing

  • Amarpal Khanuja

    Amarpal Khanuja

    4+ Yrs in Digital Marketing

    Performance Marketing | Google Ads | Meta Ads


Become a Digital Marketer

The global digital advertising and marketing market for 2024 is estimated at $667 billion and is projected to reach $786.2 billion by 2026.

Job Icon860,000 Jobs

Expected new jobs in Digital Marketing

Source: LinkedIn
Job Icon44% Orgs Going Digital

Companies across sectors, now follow a digital-first marketing approach

Source: Forbes
Job IconTop 10 In-Demand Jobs

Digital Marketing Specialist role is identified to be a future-proof role

Source: LinkedIn

Batch Profile

This program caters to working professionals from a variety of industries and backgrounds; the diversity of our students adds richness to class discussions and interactions.

  • The class consists of learners from excellent organizations and diverse industries
    Marketing - 20%Information Technology - 20%Advertising - 15%Retaill - 15%BFSI - 15%Others - 15%
    American Express
    Tech Mahindra

Admission Details

Application Process

The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.


Submit Application

Tell us a bit about yourself and why you want to do this program


Application Review

An admission panel will shortlist candidates based on their application



Selected candidates can begin learning once the cohort commences

Eligibility Criteria

For admission to this Digital Marketing course, candidates should have

A bachelor's degree in any discipline
At least 2 years of experience preferred
A marketing background is not required

Apply Now

Program Benefits

  • Certificate from SP Jain Global and Simplilearn
  • Masterclasses by SP Jain Global's Top Faculties
  • Live sessions by Industry Experts from Simplilearn
  • Leverage Generative AI in Digital Marketing
  • Master 30+ Digital Marketing Tools


  • What are the eligibility criteria for this Professional Certification in Digital Marketing?

    For admission to this digital marketing certification, candidates must possess the following criteria:

    • A bachelor's degree
    • At least 2 years of experience preferred
    • Marketing background is not required

  • What is the admission process for this online Digital Marketing Course ?

    The admission process consists of three easy steps:

    • Interested candidates will need to apply by submitting the application form online
    • Candidates will be shortlisted by an admission panel based on the application submitted
    • Selected candidates will be awarded an offer of admission that they can accept by paying the program fee

  • Will financial aid be provided for this Digital Marketing Certification Course?

    To ensure money is not a limiting factor in learning, we offer various financing options to help make this Professional Certification in Digital Marketing financially manageable. Please refer to our "Admissions Fee and Financing" section for more details.

  • What should I expect from this online Digital Marketing Course?

    As a part of this course, you will receive the following:

    • Certificate from SP Jain School of Global Management and Simplilearn
    • Masterclasses delivered by SP Jain’s top faculties
    • Live classes delivered by digital marketing industry experts
    • Master sessions by Meta Blueprint trainers
    • Meta Certified Digital Marketing Associate exam voucher worth USD $99
    • 5 Capstone problem statements and 15+ course-end projects
    • 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
    • 35+ digital marketing tools
    • Leverage ChatGPT and latest Gen AI tools for sales and marketing
    • Course aligned with Hootsuite and SE Ranking certification
    • Learn using Meta’s Business Coach chatbot
    • Simplilearn career services helps you get noticed by top hiring companies <India only>

  • What certificate will I receive?

    Upon completing this Digital Marketing course, you will be awarded a course completion certification in digital marketing by the SP Jain School of Global Management and Simplilearn.

  • What is Meta Blueprint certification?

    Meta Blueprint is one of the most popular global digital marketing certifications, proof of advanced-level competency in the digital advertising industry. This Digital Marketing Course gives you a free voucher for taking the Meta Blueprint Digital Marketing Associate exam.

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts to help you get certified on your first attempt. They proactively engage with you to ensure adherence to the course path and enrich your learning experience, from class onboarding to project mentoring and job assistance.

  • Who are the instructors for this Digital Marketing course, and how are they selected?

    Our highly qualified faculty are industry experts with years of relevant industry experience. Each of them possesses highly transferable skills that have been learned over years of experience in the industry. Their extensive knowledge, diverse backgrounds, and acquired skill sets make them stand out and help them deliver the program seamlessly.

  • What is the Hootsuite Platform Training course, and how will I earn its Certificate?

    This course is delivered to you in  partnership with the Hootsuite Academy team to include the Hootsuite Platform Training course as part of this  program. In the module, you’ll develop the skills to use core Hootsuite products to their full potential, boosting the impact of your social media efforts, driving results, and proving your ROI.

    Once you've completed the Hootsuite Platform Training, you'll be ready to take the exam on the Hootsuite Academy website to become a Hootsuite Certified Professional. As a Simplilearn student, you'll get 50% off on this industry-recognized credential! Get certified for 50% off.

  • What is SE Ranking platform access and how can I avail it?

    As a part of this Digital Marketing Course, you will get free access to the SE Ranking platform for 1-year. Once you complete this program's Search Engine Optimization (SEO) module, you will get an exclusive promo code from Simplilearn to access the platform

  • What essential skills are covered in this Digital Marketing Certification Program?

    You will learn some of the most in-demand skills during this Digital Marketing course, including behavioral marketing, SEO, SEM, social media, email marketing, mobile marketing, content strategy, analytics, AI, automation, emerging technology, and more. This digital marketing course will also teach you how to use ChatGPT and other generative AI tools. Not only that, but you also get to attend masterclasses by SP Jain’s top faculty.

  • I am not able to access the Digital Marketing Course. Who can help me?

    Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.

  • What is covered under the 24/7 Support guarantee?

    We offer 24/7 support through email, chat, and calls through our dedicated team, and provide on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completing the Digital Marketing Course.

  • If I want to cancel my enrollment in this Digital Marketing Certification Program, can I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.

    * Disclaimer
    All programs are offered on a non-credit basis and are not transferable to a degree.

  • Can I get a sealed transcript for World Education Services (WES) at the end of the program?

    This program is a certification program and does not include any transcripts for WES — this is reserved only for degree programs. We do not offer sealed transcripts, hence, our program is not applicable for WES or similar services.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.