Course Description

  • What’s the focus of this course?

    Content Marketing is aimed at writing articles to build authority and  generate inbound links. This is achieved through generating Social Media blog posts, writing LinkedIn articles and creating content for Facebook posts, online journals, magazines, and even digital newspapers.

    The Content Marketing Foundations course takes participants through all the fundamental aspects of Content Marketing- from identifying avenues to developing content to measuring results. This course trains participants in the essentials of planning and executing Content Marketing activity as well as measuring its impact.

  • What are the course objectives?

    The Content Marketing Foundations training provides essential knowledge in Content Marketing techniques.

    By the end of this course, participants will be able to:
    • Understand Content Marketing strategy  
    • Create messaging and content guidelines
    • Understand how to write effective articles
    • Understand content tactics and challenges
    • Learn best practices for different types of content
    • Learn how to benefit from user-generated content
    • Learn to create best practices for content across media types, including social media, images, etc.

  • Who should take this course?

    The Content Marketing Foundations course is best suited for aspirants who wish to begin their career in Digital Marketing through Content Marketing. However, the course is ideal for:
    • Business owners
    • Entrepreneurs
    • Online Marketers
    • Professionals in their early career
    • Marketing professionals
    • Bloggers
    • Copywriters & Content writers
    • PR professionals
    • Fresh graduates

  • These industry-leading organizations trust our training

Course Preview

    • Lesson 1 - Course Introduction

      04:22
      • Course Introduction
        04:22
    • Lesson 2 - Introduction to Content Marketing

      10:06
      • 1.1 Introduction to Content Marketing
        00:31
      • 1.2 Defining Content Marketing
        02:22
      • 1.3 Content Marketing Overlap
        01:06
      • 1.4 Using Content to Build Trust
        02:14
      • 1.5 Effective Content Marketing
        01:40
      • 1.6 Importance of a Content Marketing Strategy
        01:07
      • 1.7 Key Takeaways
        01:06
      • Knowledge Check
    • Lesson 3 - Content Marketing Strategy

      17:16
      • 2.1 Content Marketing Strategy
        00:37
      • 2.2 Content Strategy vs Content Marketing Strategy
        01:07
      • 2.3 Content Creation Framework
        02:47
      • 2.4 Content Marketing Strategy
        00:34
      • 2.5 Customer Personas
        01:15
      • 2.6 Establishing Listening Posts
        01:02
      • 2.7 Your Brand Story
        02:47
      • 2.8 Social Channel Strategy
        01:00
      • 2.9 Content Marketing Playbook
        00:43
      • 2.10 Measuring Content Marketing Efforts
        01:17
      • 2.11 Planning Your Content Marketing Strategy
        01:24
      • 2.12 Becoming a Content Marketing Company
        01:36
      • 2.13 Key Takeaways
        01:07
      • Knowledge Check
    • Lesson 04 Overseeing a Content Marketing Program

      15:06
      • 3.1 Overseeing a Content Marketing Program
        00:40
      • 3.2 Who Oversees Content Marketing
        02:35
      • 3.3 Content Marketing and Social Media
        01:24
      • 3.4 Content Marketing and SEO
        01:44
      • 3.5 Drive Traffic through Your Content
        01:46
      • 3.6 Content and the Customer Journey
        03:46
      • 3.7 The Engagement Model
        02:01
      • 3.8 Key Takeaways
        01:10
      • Knowledge Check
    • Lesson 05 Content Marketing Playbook

      11:45
      • 4.1 Content Marketing Playbook
        00:37
      • 4.2 The Content Marketing Matrix
        00:55
      • 4.3 Content Marketing Playbook
        00:27
      • 4.4 Link Content Blogs Chatbots and Tools
        02:11
      • 4.5 Link Content Infographics and Online News releases
        01:17
      • 4.6 Conversion Content
        02:41
      • 4.7 Authority Content
        02:01
      • 4.8 Creating an Editorial Calendar
        00:45
      • 4.9 Key Takeaways
        00:51
      • Knowledge Check
    • Lesson 06 Social Media and Content Publishing Platforms

      13:07
      • 5.1 Social Media and Content Publishing Platforms
        00:30
      • 5.2 Facebook
        01:16
      • 5.3 Instagram
        01:04
      • 5.4 Facebook Messenger
        01:22
      • 5.5 Twitter
        01:08
      • 5.6 LinkedIn
        01:03
      • 5.7 Youtube
        01:10
      • 5.8 Pinterest
        00:57
      • 5.9 Snapchat
        00:52
      • 5.10 Social Media Publishing Platforms
        01:08
      • 5.11 How to Create Highly Shareable Content
        01:43
      • 5.12 Key Takeaways
        00:54
      • Knowledge Check
    • Lesson 07 Measurement and Budget

      17:30
      • 6.1 Measurement and Budget
        00:36
      • 6.2 Hurdles of Content Marketing
        00:39
      • 6.3 Overcoming Time and Measurement Issues
        01:54
      • 6.4 Overcoming Tools and Process and Budget Issues
        01:59
      • 6.5 Content Marketing Goals
        02:38
      • 6.6 Content Marketing Metrics
        01:57
      • 6.7 Content Marketing Reports main
        03:12
      • 6.8 Tying Output to Outcomes
        03:05
      • 6.9 Characteristics of an Effective Content Marketer
        00:35
      • 6.10 Key Takeaways
        00:55
      • Knowledge Check
    • Lesson 08 Content Best Practices

      24:47
      • 7.1 Content Best Practices
        00:36
      • 7.002 Writing Compelling Ad Copies
        03:31
      • 7.3 Writing Attention-Grabbing Headlines
        01:11
      • 7.4 Writing Persuasive Copies
        02:36
      • 7.5 Creating Compelling Graphics-
        02:30
      • 7.6 Creating Engaging Videos-
        02:49
      • 7.7 Content Optimization Techniques
        02:29
      • 7.8 Organically Increase Followers and Conversions
        03:04
      • 7.9 Conducting Plagiarism Tests
        02:16
      • 7.10 AB Testing your Content
        02:30
      • 7.11 Key Takeaways
        01:15
      • Knowledge Check
    • Lesson 9 GDPR's Impact on Content Marketing

      08:54
      • 9.1 GDPR Impact on Content Marketing
        00:27
      • 9.2 GDPR Effects on Content Marketing
        02:05
      • 9.3 GDPR A Great Opportunity for Content Marketing
        00:51
      • 9.4 Scrutiny of the Content Marketing Framework
        01:19
      • 9.5 Challenges of Targeting Relevant Audience
        00:51
      • 9.6 Revamping Your Website and Privacy Procedures
        02:11
      • 9.7 Key Takeaways
        01:10
      • Knowledge Check
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Exam & Certification

  • What are the pre-requisites for this course?

    No prior knowledge of Digital Marketing is required to take up this training. However,  awareness of the principles of marketing will help, but is not mandatory.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

    FAQs

    • What is online marketing all about?

      Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies on the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.

    • What are the topics covered in this training?

      The course offers an in-depth understanding of the principles of Content Marketing. Please refer to the course syllabus for more information.

    • Does the course cover the recent developments and trends in the industry?

      Simplilearn strives to provide high-quality, updated content that is in-line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.

    • Who are your learners?

      Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions will find this training ideal.

    • What is the current state of the job market for online marketing professionals?

      With an estimated 200,000+ unfilled roles in various specialties of Digital Marketing (source: Monster.com), this industry offers tremendous opportunities for skilled and trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike, gain a firm footing in the online marketing space by advancing their skills and knowledge.

    • Can I cancel my enrollment? Do I get a refund?

      Yes, you may cancel your enrollment if you are not satisfied with the course. We will provide a refund post deduction of the administration fee. To know more, please read our Refund Policy.

    • What are the payment options?

      Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
      • Visa Debit/Credit Card
      • American Express and Diners Club Card
      • Master Card
      • PayPal

    • I want to know more about the training program. Whom do I contact?

      Please join our Live Chat for instant support. Call us or Request a Call Back to have your question resolved.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.