Course description

  • What’s the focus of this course?

    Content Marketing is aimed at writing articles to build authority and  generate inbound links. This is achieved through generating Social Media blog posts, writing LinkedIn articles and creating content for Facebook posts, online journals, magazines, and even digital newspapers.

    The Content Marketing Foundations course takes participants through all the fundamental aspects of Content Marketing- from identifying avenues to developing content to measuring results. This course trains participants in the essentials of planning and executing Content Marketing activity as well as measuring its impact.

  • What are the course objectives?

    The Content Marketing Foundations training provides essential knowledge in Content Marketing techniques.

    By the end of this course, participants will be able to:
    • Understand Content Marketing strategy  
    • Create messaging and content guidelines
    • Understand how to write effective articles
    • Understand content tactics and challenges
    • Learn best practices for different types of content
    • Learn how to benefit from user-generated content
    • Learn to create best practices for content across media types, including social media, images, etc.

  • Who should take this course?

    The Content Marketing Foundations course is best suited for aspirants who wish to begin their career in Digital Marketing through Content Marketing. However, the course is ideal for:
    • Business owners
    • Entrepreneurs
    • Online Marketers
    • Professionals in their early career
    • Marketing professionals
    • Bloggers
    • Copywriters & Content writers
    • PR professionals
    • Fresh graduates

  • These industry-leading organizations trust our training

Course preview

    • Introduction to Content Marketing 18:31
      • 1.1 What is Content Marketing00:40
      • 1.2 What's In It For Me01:00
      • 1.3 Objectives00:53
      • 1.4 Origins of Content Marketing03:24
      • 1.5 Content Marketing—Definition01:43
      • 1.6 Content Marketing Overlap02:16
      • 1.7 Effective vs. Ineffective04:23
      • 1.8 The No-strategy Penalty01:30
      • 1.9 Key Takeaways02:42
    • Quiz
      • Quiz
    • Content Marketing Strategy 29:09
      • 1.1 Introduction00:10
      • 1.2 What's In It For Me00:37
      • 1.3 Objectives00:36
      • 1.4 You Need a Documented Strategy00:52
      • 1.5 Start With Your Customers02:20
      • 1.6 Your Brand's Story02:57
      • 1.7 Channel Strategy01:33
      • 1.8 Establish Listening Posts01:39
      • 1.9 Measurement is a Must01:49
      • 1.10 Questions Your Plan Must Answer01:15
      • 1.11 Making the Playbook01:04
      • 1.12 Overcoming Budget Issues04:02
      • 1.13 Hindustan Unilever Case Study05:08
      • 1.14 Key Takeaways05:07
    • Quiz
      • Quiz
    • Overseeing a Content Marketing Program 23:18
      • 1.1 Introduction00:19
      • 1.2 What's In It For Me00:26
      • 1.3 Objectives00:50
      • 1.4 Who Oversees Content Marketing01:57
      • 1.5 Content Marketing and Social Media02:18
      • 1.6 Content Marketing and SEO01:58
      • 1.7 Roles In The Customer Journey04:57
      • 1.8 The Engagement Model02:15
      • 1.9 GE's influencer campaign Case Studies07:59
      • 1.10 Key Takeaways00:19
    • Quiz
      • Quiz
    • Content Marketing Tactics 34:47
      • 1.1 Introduction00:10
      • 1.2 What's In It For Me00:29
      • 1.3 Objectives00:17
      • 1.4 Overview00:50
      • 1.5 In-Person Events02:11
      • 1.6 eNewsletters00:58
      • 1.7 Online Videos03:07
      • 1.8 Case Studies00:35
      • 1.9 Webinars and Webcasts00:39
      • 1.10 Social Media (Except Blogs)01:45
      • 1.11 Blogs01:11
      • 1.12 Research Reports01:54
      • 1.13 White Papers00:31
      • 1.14 On-Site Articles01:41
      • 1.15 eBooks01:03
      • 1.16 Mobile Content01:38
      • 1.17 Online Presentations00:58
      • 1.18 Infographics00:52
      • 1.19 Press Releases01:52
      • 1.20 Putting It All Together01:22
      • 1.21 Caterpillar's Built For It campaign Case Studies08:58
      • 1.22 Key Takeaways01:46
    • Quiz
      • Quiz
    • Social Media Platforms 27:50
      • 1.1 Introduction00:19
      • 1.2 What's In It For Me00:25
      • 1.3 Objective00:24
      • 1.4 Overview00:44
      • 1.5 Facebook01:59
      • 1.6 LinkedIn02:24
      • 1.7 YouTube02:38
      • 1.8 Twitter01:21
      • 1.9 The Secret to Highly Shareable Content01:06
      • 1.10 World Cup Example05:30
      • 1.11 GoPro Case Studies09:46
      • 1.12 Key Takeaways01:14
    • Quiz
      • Quiz
    • Measurement and Budget 26:56
      • 1.1 Introduction00:10
      • 1.2 What's In It For Me00:27
      • 1.3 Objectives00:31
      • 1.4 Overcoming Hurdles01:47
      • 1.5 B2C Goals and Metrics02:07
      • 1.6 B2B Goals and Metrics01:51
      • 1.7 Tying Outputs to Outcomes01:16
      • 1.8 P and G Example04:04
      • 1.9 Conclusion01:09
      • 1.10 Piper Aircraft Case Study12:11
      • 1.11 Key Takeaways01:23
    • Quiz
      • Quiz
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Exam & certification

  • What are the pre-requisites for this course?

    No prior knowledge of Digital Marketing is required to take up this training. However,  awareness of the principles of marketing will help, but is not mandatory.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.


    • What is online marketing all about?

      Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies on the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.

    • What are the topics covered in this training?

      The course offers an in-depth understanding of the principles of Content Marketing. Please refer to the course syllabus for more information.

    • Does the course cover the recent developments and trends in the industry?

      Simplilearn strives to provide high-quality, updated content that is in-line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.

    • Who are your learners?

      Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions will find this training ideal.

    • What is the current state of the job market for online marketing professionals?

      With an estimated 200,000+ unfilled roles in various specialties of Digital Marketing (source:, this industry offers tremendous opportunities for skilled and trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike, gain a firm footing in the online marketing space by advancing their skills and knowledge.

    • Can I cancel my enrollment? Do I get a refund?

      Yes, you may cancel your enrollment if you are not satisfied with the course. We will provide a refund post deduction of the administration fee. To know more, please read our Refund Policy.

    • What are the payment options?

      Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
      • Visa Debit/Credit Card
      • American Express and Diners Club Card
      • Master Card
      • PayPal

    • I want to know more about the training program. Whom do I contact?

      Please join our Live Chat for instant support. Call us or Request a Call Back to have your question resolved.

    • What does it mean to be GSA approved course?

      The course is part of Simplilearn’s contract with GSA (only US) with special pricing for GSA approved agencies & organizations. To know more click here

    • How do i know if I am eligible to buy this course at GSA price?

      You should be employed with GSA approved agencies & organizations. The list of approved agencies is provided here

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.