Course description

  • What’s the focus of this course?

    Content Marketing is aimed at writing articles to build authority and  generate inbound links. This is achieved through generating Social Media blog posts, writing LinkedIn articles and creating content for Facebook posts, online journals, magazines, and even digital newspapers.

    The Content Marketing Foundations course takes participants through all the fundamental aspects of Content Marketing- from identifying avenues to developing content to measuring results. This course trains participants in the essentials of planning and executing Content Marketing activity as well as measuring its impact.

  • What are the course objectives?

    The Content Marketing Foundations training provides essential knowledge in Content Marketing techniques.

    By the end of this course, participants will be able to:
    • Understand Content Marketing strategy  
    • Create messaging and content guidelines
    • Understand how to write effective articles
    • Understand content tactics and challenges
    • Learn best practices for different types of content
    • Learn how to benefit from user-generated content
    • Learn to create best practices for content across media types, including social media, images, etc.

  • Who should take this course?

    The Content Marketing Foundations course is best suited for aspirants who wish to begin their career in Digital Marketing through Content Marketing. However, the course is ideal for:
    • Business owners
    • Entrepreneurs
    • Online Marketers
    • Professionals in their early career
    • Marketing professionals
    • Bloggers
    • Copywriters & Content writers
    • PR professionals
    • Fresh graduates

  • These industry-leading organizations trust our training

Course preview

    • Introduction to Content Marketing

      18:31
      • 1.1 What is Content Marketing
        00:40
      • 1.2 What's In It For Me
        01:00
      • 1.3 Objectives
        00:53
      • 1.4 Origins of Content Marketing
        03:24
      • 1.5 Content Marketing—Definition
        01:43
      • 1.6 Content Marketing Overlap
        02:16
      • 1.7 Effective vs. Ineffective
        04:23
      • 1.8 The No-strategy Penalty
        01:30
      • 1.9 Key Takeaways
        02:42
    • Quiz

      • Quiz
    • Content Marketing Strategy

      29:09
      • 1.1 Introduction
        00:10
      • 1.2 What's In It For Me
        00:37
      • 1.3 Objectives
        00:36
      • 1.4 You Need a Documented Strategy
        00:52
      • 1.5 Start With Your Customers
        02:20
      • 1.6 Your Brand's Story
        02:57
      • 1.7 Channel Strategy
        01:33
      • 1.8 Establish Listening Posts
        01:39
      • 1.9 Measurement is a Must
        01:49
      • 1.10 Questions Your Plan Must Answer
        01:15
      • 1.11 Making the Playbook
        01:04
      • 1.12 Overcoming Budget Issues
        04:02
      • 1.13 Hindustan Unilever Case Study
        05:08
      • 1.14 Key Takeaways
        05:07
    • Quiz

      • Quiz
    • Overseeing a Content Marketing Program

      23:18
      • 1.1 Introduction
        00:19
      • 1.2 What's In It For Me
        00:26
      • 1.3 Objectives
        00:50
      • 1.4 Who Oversees Content Marketing
        01:57
      • 1.5 Content Marketing and Social Media
        02:18
      • 1.6 Content Marketing and SEO
        01:58
      • 1.7 Roles In The Customer Journey
        04:57
      • 1.8 The Engagement Model
        02:15
      • 1.9 GE's influencer campaign Case Studies
        07:59
      • 1.10 Key Takeaways
        00:19
    • Quiz

      • Quiz
    • Content Marketing Tactics

      34:47
      • 1.1 Introduction
        00:10
      • 1.2 What's In It For Me
        00:29
      • 1.3 Objectives
        00:17
      • 1.4 Overview
        00:50
      • 1.5 In-Person Events
        02:11
      • 1.6 eNewsletters
        00:58
      • 1.7 Online Videos
        03:07
      • 1.8 Case Studies
        00:35
      • 1.9 Webinars and Webcasts
        00:39
      • 1.10 Social Media (Except Blogs)
        01:45
      • 1.11 Blogs
        01:11
      • 1.12 Research Reports
        01:54
      • 1.13 White Papers
        00:31
      • 1.14 On-Site Articles
        01:41
      • 1.15 eBooks
        01:03
      • 1.16 Mobile Content
        01:38
      • 1.17 Online Presentations
        00:58
      • 1.18 Infographics
        00:52
      • 1.19 Press Releases
        01:52
      • 1.20 Putting It All Together
        01:22
      • 1.21 Caterpillar's Built For It campaign Case Studies
        08:58
      • 1.22 Key Takeaways
        01:46
    • Quiz

      • Quiz
    • Social Media Platforms

      27:38
      • 1.1 Introduction
        00:07
      • 1.2 What's In It For Me
        00:25
      • 1.3 Objective
        00:24
      • 1.4 Overview
        00:44
      • 1.5 Facebook
        01:59
      • 1.6 LinkedIn
        02:24
      • 1.7 YouTube
        02:38
      • 1.8 Twitter
        01:21
      • 1.9 The Secret to Highly Shareable Content
        01:06
      • 1.10 World Cup Example
        05:30
      • 1.11 GoPro Case Studies
        09:46
      • 1.12 Key Takeaways
        01:14
    • Quiz

      • Quiz
    • Measurement and Budget

      26:56
      • 1.1 Introduction
        00:10
      • 1.2 What's In It For Me
        00:27
      • 1.3 Objectives
        00:31
      • 1.4 Overcoming Hurdles
        01:47
      • 1.5 B2C Goals and Metrics
        02:07
      • 1.6 B2B Goals and Metrics
        01:51
      • 1.7 Tying Outputs to Outcomes
        01:16
      • 1.8 P and G Example
        04:04
      • 1.9 Conclusion
        01:09
      • 1.10 Piper Aircraft Case Study
        12:11
      • 1.11 Key Takeaways
        01:23
    • Quiz

      • Quiz
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Exam & certification

  • What are the pre-requisites for this course?

    No prior knowledge of Digital Marketing is required to take up this training. However,  awareness of the principles of marketing will help, but is not mandatory.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

    FAQs

    • What is online marketing all about?

      Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies on the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.

    • What are the topics covered in this training?

      The course offers an in-depth understanding of the principles of Content Marketing. Please refer to the course syllabus for more information.

    • Does the course cover the recent developments and trends in the industry?

      Simplilearn strives to provide high-quality, updated content that is in-line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.

    • Who are your learners?

      Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions will find this training ideal.

    • What is the current state of the job market for online marketing professionals?

      With an estimated 200,000+ unfilled roles in various specialties of Digital Marketing (source: Monster.com), this industry offers tremendous opportunities for skilled and trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike, gain a firm footing in the online marketing space by advancing their skills and knowledge.

    • Can I cancel my enrollment? Do I get a refund?

      Yes, you may cancel your enrollment if you are not satisfied with the course. We will provide a refund post deduction of the administration fee. To know more, please read our Refund Policy.

    • What are the payment options?

      Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
      • Visa Debit/Credit Card
      • American Express and Diners Club Card
      • Master Card
      • PayPal

    • I want to know more about the training program. Whom do I contact?

      Please join our Live Chat for instant support. Call us or Request a Call Back to have your question resolved.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.