Course Overview

Key Features

100% Money Back Guarantee
No questions asked refund*

At Simplilearn, we value the trust of our patrons immensely. But, if you feel that a course does not meet your expectations, we offer a 7-day money-back guarantee. Just send us a refund request via email within 7 days of purchase and we will refund 100% of your payment, no questions asked!
  • 5+ hours of high-quality dynamic video learning content
  • Introduction to tools for online engagement, Sales, CRM, social marketing and analytics
  • Quizzes, case studies, projects and more

Skills Covered

  • Digital Selling
  • Personal Brand Building
  • Defining Buyer Persona and Journey
  • Buyer Engagement
  • Content Marketing
  • Multi Channel Campaign Management
  • Digital Selling Strategy
  • Customer Acquisition

Training Options

Course Curriculum

Course Content

  • Module 0 - Introduction to Digital and Social Selling

    • Course Introduction

      • Introduction
  • Module 1 – Attract your customers

    • Section 1 - Introduction to Digital Selling-Beyond Social Selling

      • 1.1 What is Digital Selling?
      • 1.2 What Makes a Successful Digital Business
      • 1.3 The Difference between Digital Selling and Social Selling
      • 1.4 The Importance of Digital Sales Tools
      • Quiz
    • Section 2 - Developing Digital Selling Credibility

      • 2.1 Importance of Developing a Strong Social Media Profile
      • 2.2 Advantages of Building a Personal Brand
      • 2.3 Building a Strong Personal Brand
      • 2.4 Enhancing Social Credibility
      • 2.5 Managing Your Social Platforms Part 1
      • 2.6 Managing Your Social Platforms Part 2
      • 2.7 Managing Your Social Platforms Part 3
      • 2.8 Managing Your Social Platforms Part 4
      • Quiz
    • Project 1 – Building Digital Sales Credibility

      • Building Digital Sales Credibility
  • Module 2 – Connect with your customers

    • Section 3 - Digital Research and Developing Buyer Personas

      • 3.1 Defining the Buyer Journey
      • 3.2 Introduction to Digital Buyer Profiles
      • 3.3 Honing Your Target Buyer Personas
      • 3.4 The Value of Sales Intelligence
      • 3.5 Sales Intelligence Tools and How to Use Them
      • 3.6 Researching Market Trends
      • Quiz
    • Section 4 - Turning Digital Connections into Sales Conversations

      • 4.1 CRM and Marketing Automation and Their Value in Digital Selling
      • 4.2 The Importance of A Digital Sales Hub
      • 4.3 Measuring Buyer Engagement
      • 4.4 Introduction to Digital Selling Tools
      • 4.5 Converting Prospects into Customers
      • Quiz
    • Project 2 – Identifying Buyer Personas

      • Identifying Buyer Personas
  • Module 3 – Engage with your customers

    • Section 5 - Building Sales Engagement Through Content Marketing

      • 5.1 Creating Persona-specific Content and Delivering It
      • 5.2 Establishing Thought Leadership
      • 5.3 Setting Up Your Content Creation Calendar
      • 5.4 Creating a Multi-channel Campaign
      • 5.5 Essential Content Management Tools
      • Quiz
    • Project 3 – Building Content Marketing Plan

      • Building Content Marketing Plan
  • Module 4 – Convert and Grow your customers

    • Section 6 - Developing an Integrated Digital Selling Strategy

      • 6.1 Optimizing Your Campaign Calendar
      • 6.2 Tailoring Your Message to Suit the Buyer Persona
      • 6.3 How to Engage with Buyer Personas to Drive Sales
      • 6.4 Managing Your Digital Sales Campaigns
      • Quiz
    • Section 7 - Digital Selling Beyond Customer Acquisition

      • 7.1 Importance of Developing Customer Relationships
      • 7.2 Using Digital Selling to Aid Customer Expansion
      • 7.3 Handling Negative Customer Experiences
      • 7.4 The Future of Social and Digital Selling
      • Quiz
    • Project 4 – Building Integrated Selling Strategy

      • Building Integrated Selling Strategy

Exam & Certification

  • How will I become a Digital & Social Selling Certified Professional?

    To become a Digital & Social Selling Certified Professional, you must fulfill the following criteria:

    • Successfully complete 85 percent of the course
    • Complete one project and one simulation test
    • Course assessment with a minimum score of 60 percent

Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts


  • What are the main differences between digital selling and social selling?

    Social selling is a subset of digital selling, but has its own specialities. If you’re thinking that social media comes into play here, you’re absolutely right, but there’s more to social selling than merely engaging with customers via Twitter and Facebook.
    Social selling is a critical element of digital selling, but one that shouldn’t take up all your energies at the exclusion of other methods. Social selling is a slice of the cake, but it’s by no means the whole cake. There’s still display advertising, email marketing, content creation and various other digital techniques and mediums, all of which have a role to play as part of your overall digital sales strategy.

  • Can I cancel my enrollment? Will I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, you can view our Refund Policy.

  • What payment options are available?

    Payments can be made using any of the following options. You will be emailed a receipt after the payment is made.

    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • What tools do I need to attend the training sessions?

    The tools you’ll need to attend training are:

    • Windows: Windows XP SP3 or higher
    • Mac: OSX 10.6 or higher
    • Internet speed: Preferably  512 Kbps or higher
    • Headset, speakers and microphone: You’ll need headphones or speakers to hear instructions clearly, as well as a microphone to talk to others. You can use a headset with a built-in microphone, or separate speakers and microphone.

  • I’d like to learn more about this training program. Whom should I contact?

    Contact us using the form to the right or select the Live Chat link. Our customer service specialists will help you with more details.

  • Who are our faculties and how are they selected?

    All of our trainers are working professionals and industry experts with at least 10-12 years of relevant teaching experience. We have carefully selected faculty based on their industry profile, technical evaluation, and training demo before they are certified to train for us. 

  • What is Global Teaching Assistance?

    Our teaching assistants are here to help you get certified in your first attempt. They are a dedicated team of subject matter experts to help you at every step and enrich your learning experience from class onboarding to project mentoring and job assistance. They engage proactively with our students to ensure the right course path is followed. Teaching Assistance is available during business hours.

  • What is covered under the 24/7 Support Promise?

    We offer 24/7 support through email, chat, and calls.  We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.