Course description

  • What’s the focus of this course?

    The course is designed by global experts in Digital and Social selling to suit the needs of various departments dealing with sales and is applicable across diverse industry verticals. The course provides a comprehensive introduction to the latest developments in the field of Digital selling. Participants will gain familiarity to the vital concepts and the latest advancements in this field.

  • What are the course objectives?

    This course will enable you to:
    • Learn the concepts of digital and social selling, how they differ, and how they can be used in online marketing. Participants will learn the methods involved in each and how they can be leveraged to ?nd new avenues for growing sales online, gathering new leads, and improving conversions.
    • Mold your current social media profiles to discover new target audiences, attract new groups, and facilitate the process of Digital Selling. Participants will learn how to use Facebook, LinkedIn, Google+, and Twitter pro?les to connect with a larger base of potential clients, build a personal brand and your reputation, and establish yourself as a thought leader to inspire trust and maximize engagement.
    • Develop a successful Digital Selling strategy using various digital and social tools and techniques. Participants will learn how to use these tools and techniques to identify market trends and key factors that influence buyers.
    • Learn how to integrate and use social collaboration tools like LinkedIn Sales Navigator and Salesforce as part of your CRM to drive engagement.
    • Learn how to use content to guide the customer through the buying funnel, modifying content based on the customer’s stage in the buying process.
    • See how segmentation can help you target the right content to the right audience through the right channel.
    • Carry out prioritization exercises and filter social messages to di?erentiate between high and low priority interactions as well as hot and cold prospects.

  • Who should take this course?

    This course is best suited for:
    • B2B or B2C of sales professionals at all levels
    • Business development, pre-sales executives, and managers
    • Marketing professionals and those leading marketing teams

Course preview


  • What certification will I receive after completing this course?

    After you have completed the Digital and Social selling certification course, you’ll receive a course completion certificate. You will also receive an Experience Certificate once you complete your projects.

  • What is Online Classroom training?

    Online classroom training is conducted via online live streaming of a class. The classes are attended by a global audience, which can enrich your learning experience.

  • Are these training classes live or will I watch pre-recorded videos?

    All the classes are live. They are interactive sessions that enable you to ask questions and participate in discussions during the class time. We do, however, provide recordings of each session you attend for your future reference.

  • Can I cancel my enrollment? Will I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, you can view our Refund Policy.

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  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
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