Course description

  • What are the highlights of this course?

    • 5+ hours of high-quality dynamic video learning content
    • 10+ hours of trainer-led virtual classrooms
    • Introduction to tools for online engagement, Sales, CRM, social marketing and analytics
    • Quizzes, case studies, projects and more

  • What’s the focus of this course?

    The Digital Selling Foundation Training Program helps you understand how to integrate digital techniques into your sales process and enhance your sales performance. Get introduced to digital selling tools and techniques that will help you better engage prospects and achieve faster conversion rates. A variety of case studies and industry-specific projects will give you hands-on,  real-world experience with digital selling.

  • What are the course objectives?

    After completing the Digital Selling Foundation Training Program, you will be able to:

    • Leverage advanced digital tools and methods in the sales cycle and acquire more relevant leads
    • Understand the importance of personalized, quality content
    • Develop a fully integrated selling strategy
    • Enhance your social presence and influence buyer decisions
    • Use social selling tools to increase online sales conversions
    • Build stronger customer engagement and shorten the sales cycle
    • Utilize CRM and sales intelligence tools to boost customer loyalty and retention

  • Who can enroll for this program?

    This course is perfect for professionals who want to advance their careers with a deeper understanding of digital and social sales methodologies and techniques, including:

    • Sales and sales team leads
    • Account and relationship management
    • Consulting
    • Business development

Course preview

    • Lesson 1 - Introduction to Digital Selling – Beyond Social Selling
      • 1.1 What is digital selling?
      • 1.2 What makes a successful digital business?
      • 1.3 The difference between digital selling and social selling
      • 1.4 Defining the customer journey
      • 1.5 The importance of digital tools
    • Lesson 2 - Developing Digital Selling Credibility + Learning Outcomes
      • 2.1 Developing a strong social media profile
      • 2.2 Why you should build a social brand?
      • 2.3 How to build a strong social brand
      • 2.4 Introduction to digital buyer profiles
      • 2.5 How to enhance your social credibility
    • Lesson 3 - Digital Research & Developing Buyer Personas Learning Outcomes
      • 3.1 Honing your target buyer personas
      • 3.2 Combining social and digital intelligence
      • 3.3 Sales intelligence tools and how to use them
      • 3.4 Researching market trends
    • Lesson 4 - Turning Digital Connections into Sales Conversations
      • 4.1 What is CRM?
      • 4.2 Establishing your digital sales hub
      • 4.3 How to measure buyer engagement
      • 4.4 Introduction to digital selling tools
      • 4.5 How to convert prospects into customers
    • Lesson 5 - Building Sales Engagement Through Content Marketing
      • 5.1 Creating content to target buyer personas
      • 5.2 Using content to establish thought leadership
      • 5.3 Setting up your digital selling calendar
      • 5.4 How to create a multi-channel campaign
      • 5.5 Essential content management tools
    • Lesson 6 - Developing an Integrated Digital Selling Strategy + Learning Outcomes
      • 6.1 Optimizing your campaign calendar
      • 6.2 Tailoring your message to suit the buyer persona
      • 6.3 How to engage with buyer personas and drive sales
      • 6.4 Managing your digital sales campaign
    • Lesson 7 - Digital Selling – Beyond Customer Acquisition + Learning Outcomes
      • 7.1 The importance of developing customer relationships
      • 7.2 Using digital selling to aid customer expansion
      • 7.3 Ways to improve customer retention
      • 7.4 How to handle negative customer experiences
      • 7.5 Beyond digital selling
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Exam & certification

  • How will I become a Digital Selling Certified Professional?

    To become a Digital Selling Certified Professional, you must fulfill the following criteria:

    • Successfully complete 85 percent of the course
    • Complete one project and one simulation test
    • Course assessment with a minimum score of 60 percent


  • What is online classroom training?

    Any training that is conducted using online live streaming techniques can be called Online Classroom Training.

  • Are these training classes live or will I watch pre-recorded videos?

    All of the classes are live. They are interactive sessions that allow you to ask questions and participate in discussions during the class sessions. We do, however, provide recordings of each session you attend for future reference.

  • Can I cancel my enrollment? Will I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, please view our Refund Policy.

  • What payment options are available?

    Payments can be made using any of the following options. You will be emailed a receipt after the payment is made.
    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • What tools do I need to attend the training sessions?

    The tools you’ll need to attend training are:

    • Windows: Windows XP SP3 or higher
    • Mac: OSX 10.6 or higher
    • Internet speed: Preferably  512 Kbps or higher
    • Headset, speakers and microphone: You’ll need headphones or speakers to hear instructions clearly, as well as a microphone to talk to others. You can use a headset with a built-in microphone, or separate speakers and microphone.

  • I’d like to learn more about this training program. Whom should I contact?

    Contact us using the form to the right or select the Live Chat link. Our customer service specialists will help you with more details.

  • Who are our faculties and how are they selected?

    All of our trainers are working professionals and industry experts with at least 10-12 years of relevant teaching experience. We have carefully selected faculty based on their industry profile, technical evaluation, and training demo before they are certified to train for us.

  • What is Global Teaching Assistance?

    Our teaching assistants are here to help you get certified in your first attempt. They are a dedicated team of subject matter experts to help you at every step and enrich your learning experience from class onboarding to project mentoring and job assistance. They engage proactively with our students to ensure the right course path is followed. Teaching Assistance is available during business hours.

  • What is covered under the 24/7 Support Promise?

    We offer 24/7 support through email, chat, and calls.  We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.