Course description

  • What’s the focus of this course?

    Simplilearn’s course on Display Advertising, provides insight on everything a participant needs to know, starting with which ad-options are best suited for a campaign to the utilization of cookies. The course offers a comprehensive insight into this amazing opportunity for digital advertisers and enhances the ability of the professional to remarket campaigns.

  • What are the course objectives?

    Display Advertising Course will enable participants to :
    • Learn the fundamentals on the various aspects of Display Advertising
    • How to reach a larger pool of Target audience through Display Ads
    • Master skills involved in designing Display Ads, various types of display ads and best practices
    • Learn about the latest  Target Strategies for display ads
    • Harness the power of remarketing and retargeting solely through Display Ads
    • Learn about measurements and techniques regarding Display Ads

  • Who should do this Course?

    Display Advertising Course can be pursued by professionals who want to make a career as contributors towards marketing an organization through active display advertising. This mode of advertising that involves designing displays are beneficial to:
    • Business Owners
    • Marketing Professionals
    • Entrepreneurs
    • Sales Executives

  • These industry-leading organizations trust our training

Course preview

    • Lesson 1 - Display Advertising: The Digital Customer 10:32
      • 1.1 Overview
      • 1.2 Introduction 00:12
      • 1.3 The Digital Consumer 00:46
      • 1.4 Accepted Fact #1 00:36
      • 1.5 Accepted Fact #2 00:28
      • 1.6 Search Marketing 00:53
      • 1.7 Primary Influence to Purchase 01:01
      • 1.8 Online Ads 01:13
      • 1.9 Accepted Fact #3 01:23
      • 1.10 Searches 01:19
      • 1.11 Relevancy 01:59
      • 1.12 Relevancy Increases Conversions 00:34
      • 1.13 Thank You 00:08
    • Quiz
      • Quiz
    • Lesson 1 - Display Advertising: Defining Display Advertising 09:11
      • 1.1 Overview
      • 1.2 Introduction 00:11
      • 1.3 Display Ads and Banner Blindness 01:02
      • 1.4 Text Ads 00:50
      • 1.5 Leaderboard and Rectangle Ads 00:44
      • 1.6 Billboard Ads 00:50
      • 1.7 Sidekick Ads 00:40
      • 1.8 Filmstrip Ads 00:45
      • 1.9 Medium Rectangle Ads 00:36
      • 1.10 Pushdown Ads 01:05
      • 1.11 Interstitial Ads 00:25
      • 1.12 In-Banner Video: Billboard 00:53
      • 1.13 IAB 00:57
      • 1.14 Thank You 00:13
    • Quiz
      • Quiz
    • Lesson 1 - Display Advertising: Targeting Display Advertising 15:01
      • 1.1 Overview
      • 1.2 Introduction 00:10
      • 1.3 Targeting 00:55
      • 1.4 Relevancy 00:57
      • 1.5 Contextual Advertising 03:05
      • 1.6 Intent of User 02:33
      • 1.7 Retargeting 01:27
      • 1.8 Two Types of Display Ads 01:28
      • 1.9 Behavioral Targeting 01:49
      • 1.10 Addressable Targeting 01:39
      • 1.11 Privacy vs Relevance 00:58
    • Quiz
      • Quiz
    • Lesson 1 - Display Advertising: How to Track Cookies 13:43
      • 1.1 Overview
      • 1.2 Introduction 00:24
      • 1.3 How Data is Developed 02:41
      • 1.4 Types of Cookies 01:45
      • 1.5 How It Works 02:28
      • 1.6 What Happens Next 02:43
      • 1.7 The Funnel 01:02
      • 1.8 Retargeting 02:15
      • 1.9 Thank You 00:25
    • Quiz
      • Quiz
    • Lesson 1 - Display Advertising: Ad Creative 13:06
      • 1.1 Overview
      • 1.2 Introduction 00:18
      • 1.3 Levels of Advertising 02:46
      • 1.4 Relevency Review 00:49
      • 1.5 Retargeting 01:55
      • 1.6 Behavioral Targeting 00:59
      • 1.7 DMP 01:15
      • 1.8 Addressability 01:48
      • 1.9 Ad Optimization 01:34
      • 1.10 What We've Learned 01:30
      • 1.11 Thank You 00:12
    • Quiz
      • Quiz
    • Lesson 1 - Display Advertising: The Players 10:57
      • 1.1 Overview
      • 1.2 Introduction 00:24
      • 1.3 The Players, Advertisers, and Publishers 00:44
      • 1.4 Ads on your Site 00:43
      • 1.5 Ads Example 00:37
      • 1.6 Behavior and Ads 00:40
      • 1.7 Relationships Between Technology 01:19
      • 1.8 Agencies 01:45
      • 1.9 Ad Networks 01:02
      • 1.10 Ad Exchanges 00:59
      • 1.11 DSP 01:14
      • 1.12 Browsing Behavior 01:16
      • 1.13 Thank You 00:14
    • Quiz
      • Quiz
    • Lesson 1 - Display Advertising: How it all Works 09:54
      • 1.1 Overview
      • 1.2 Introduction 00:22
      • 1.3 Ad Networks 00:22
      • 1.4 Ad Exchanges 00:40
      • 1.5 Demand Side Platform 02:35
      • 1.6 Some Different Views 02:22
      • 1.7 Advantages 03:33
    • Lesson 1 - Display Advertising: Follow the Money 13:40
      • 1.1 Overview
      • 1.2 Introduction 00:10
      • 1.3 Follow the money 00:51
      • 1.4 CPM 01:38
      • 1.5 Cost per click 01:12
      • 1.6 Cost per sale 02:10
      • 1.7 Using CPA model 02:26
      • 1.8 Dynamic Cost Per Mille 04:47
      • 1.9 Conclusion 00:26
    • Quiz
      • Quiz
    • Course Feedback
      • Course Feedback
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Course advisor

Matt Bailey
Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

FAQs

  • How do I enroll for the online training?

    You can enroll for the online training through our website. You can make online payment using any of the following options:
    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal
    Once the online payment is done, you will automatically receive payment receipt, via email.

  • What will I get along with this training?

    In this training, you will have access to online e-learning.

  • Do you provide money back guarantee for the training programs?

    Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.

  • Can I extend the access period?

    Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.

  • Where and how can I access the e-learning content? Are there any limitations?

    Once you register with us for a course by paying the course fee, you can have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail from our side will guide you through the process.

  • I am not able to access the online course. Whom should I contact for a solution?

    Please raise a request via our Help and Support portal to have your issue resolved.

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

  • What does it mean to be GSA approved course?

    The course is part of Simplilearn’s contract with GSA (only US) with special pricing for GSA approved agencies & organizations. To know more click here

  • How do i know if I am eligible to buy this course at GSA price?

    You should be employed with GSA approved agencies & organizations. The list of approved agencies is provided here

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.