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  • 2+ hours of high quality e-learning content
  • Topics on PPC auction, PPC audit & PPC targeting options
  • Covers measuring goals and bidding options
  • Simulation exam
  • Progress quizzes
  • Course completion certificate

Course description

  • What’s the focus of this course?

    Pay per click is an internet marketing model used on websites in which advertisers pay their hosts only when their ad is clicked. It also focuses on optimizing ad spends and maximizing Click-through rate (CTR) and conversion.

    The Pay per click (PPC) Foundation Course from Simplilearn trains participants in the online marketing discipline of PPC and Paid Search. This course imparts an in-depth knowledge about the PPC advertising like campaign setup, campaign economics, landing pages, managing campaigns, and other PPC concepts.

  • What are the course objectives?

    The PPC Foundation training is designed to impart the essential knowledge of PPC techniques and strategies. By the end of PPC Foundations course, participants will gain in-depth knowledge of:
    • PPC Auction/Bidding Method
    • Targeting Options in PPC
    • Keywords analysis and tracking
    • Writing Effective Ad Copy & Ad Extensions
    • Evaluating and fine-tuning PPC strategy
    • Conversion tracking, bidding, and reporting
    • Quality Score
    • Integration of PPC with other online marketing methods/channels

  • Who should take this course?

    The PPC Foundation course is best suited for aspirants who wish to begin their career in PPC and Paid Search. However, the course is ideal for:

    • Business owners/ Entrepreneurs
    • Online Marketers
    • Marketing Professionals
    • Bloggers
    • Social Media managers
    • Fresh graduates

  • These industry-leading organizations trust our training

Course preview

  • Lesson 1 - Introduction to PPC
    • Part 1 - Introduction to PPC 12:53
      • 1.1 Introduction to PPC00:33
      • 1.2 What's In It For Me00:40
      • 1.3 Objectives00:25
      • 1.4 Search Engines and Traffic00:58
      • 1.5 Display Networks01:46
      • 1.6 Auction-Based System00:26
      • 1.7 Targeting Capabilities00:41
      • 1.8 Search Ads and Business Types01:22
      • 1.9 The PPC Cycle00:38
      • 1.10 PPC Goals and Use Types01:18
      • 1.11 Before You Start01:02
      • 1.12 The Advantages of PPC00:55
      • 1.13 The Three Rs of PPC02:09
    • Part 2 - Psychology of Search 13:40
      • 2.1 Introduction00:22
      • 2.2 What's In It For Me00:26
      • 2.3 Objectives00:28
      • 2.4 How we Search02:12
      • 2.5 Connecting with Searchers01:40
      • 2.6 Refining your Connections02:35
      • 2.7 Successful SEM: Aligning Goals01:36
      • 2.8 Most Common Online Activities01:12
      • 2.9 When is Advertising not Advertising02:08
      • 2.10 Key Takeaways01:01
    • Quiz
      • Quiz
  • Lesson 2 - Account Hierarchy
    • Account Hierarchy and Structure 06:49
      • 1.1 Introduction00:19
      • 1.2 What's In It For Me00:32
      • 1.3 Objectives00:16
      • 1.4 Account Hierarchy Overview01:06
      • 1.5 Account Settings01:10
      • 1.6 Campaign Settings01:11
      • 1.7 Ad Group Settings01:19
      • 1.8 Key Takeaways00:56
    • Quiz
      • Quiz
  • Lesson 3 - The Buying Funnel
    • Part 1 - The Buying Funnel Part 1 Funnel Structure 18:16
      • 1.1 Introduction00:26
      • 1.2 What's In It For Me00:32
      • 1.3 Objectives00:35
      • 1.4 Funnel Structure00:37
      • 1.5 B2B and B2C Sample Funnels05:43
      • 1.6 Search Sessions00:54
      • 1.7 Keywords Throughout the Funnel01:51
      • 1.8 Information Progression03:49
      • 1.9 Features Benefits03:49
    • Part 2 - The Buying Funnel Part 2 Examples Tips 17:40
      • 2.1 Introduction00:12
      • 2.2 What's In It For Me00:29
      • 2.3 Objectives00:24
      • 2.4 Real World Examples03:50
      • 2.5 Maintain Scent01:25
      • 2.6 Give the User Options01:16
      • 2.7 B2B Example01:40
      • 2.8 Complex Buying Funnels02:54
      • 2.9 Display The Funnel03:12
      • 2.10 Key Takeaways02:18
    • Quiz
      • Quiz
  • Lesson 4 - The PPC Auction
    • The Paid Search Auction 19:27
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:28
      • 1.3 Objectives00:21
      • 1.4 Paid Search Auction Basics01:23
      • 1.5 Ad Positions01:53
      • 1.6 Ad Rank02:23
      • 1.7 Introduction to Quality Score01:19
      • 1.8 Quality Score in Flux01:10
      • 1.9 Why Ad Rank02:07
      • 1. 10 Quality Score is Not a KPI02:15
      • 1.11 Conversion Tracking04:33
      • 1.12 key Takeaways01:22
    • Quiz
      • Quiz
  • Lesson 5 - PPC Targeting Options
    • Targeting Options 12:30
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:28
      • 1.3 Objectives00:24
      • 1.4 Hierarchy Review00:46
      • 1.5 Search and Display Networks00:38
      • 1.6 Location Targeting02:26
      • 1.7 Device Targeting00:30
      • 1.8 Time Frames01:40
      • 1.9 Placement Targeting00:53
      • 1.10 Contextual Targeting00:27
      • 1.11 Interest Targeting00:36
      • 1.12 Remarketing00:26
      • 1.13 Audience Targeting in Search01:16
      • 1.14 Key Takeaways01:46
    • Quiz
      • Quiz
  • Lesson 6 - Introducing Keywords
    • Introducing Keywords 25:39
      • 1.1 Introduction00:16
      • 1.2 What's In It For Me00:30
      • 1.3 Objectives00:21
      • 1.4 Necessary Jargon00:31
      • 1.5 Search Intent02:32
      • 1.6 Search Sessions01:01
      • 1.7 Types of Keywords02:00
      • 1.8 Types of Keywords:Who,What,Why,and How01:01
      • 1.9 Think About the Searcher00:38
      • 1.10 Understand Your Demographics01:30
      • 1.11 Search Queries by Keyword01:10
      • 1.12 B2B vs B2C Keywords01:32
      • 1.13 Ad Group Organization04:40
      • 1.14 Match Types02:20
      • 1.15 Negative Keywords01:13
      • 1.16 Finding Keywords02:26
      • 1.17 Key Takeaways01:58
    • Quiz
      • Quiz
  • Lesson 7 - Creating Compelling Ads
    • Creating Compelling Ads 17:52
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:26
      • 1.3 Objectives00:23
      • 1.4 Ad Fundamentals01:19
      • 1.5 Ad Components04:23
      • 1.6 Anatomy of Ad Copy02:44
      • 1.7 Mobile Preference00:54
      • 1.8 Ad Testing01:04
      • 1.9 Ad Preview00:41
      • 1.10 Destination URL00:59
      • 1.11 Ad Extensions01:46
      • 1.12 Pre - Qualifying Users01:19
      • 1.13 Key Takeaways01:41
    • Quiz
      • Quiz
  • Lesson 8 - Measuring Goals and Bidding Options
    • Measuring Goals and Bidding Options 09:44
      • 1.1 Introduction00:16
      • 1.2 What's In It For Me00:27
      • 1.3 Objectives00:26
      • 1.4 Marketing Goals01:39
      • 1.5 PPC Metrics03:45
      • 1.6 Bidding Methods01:57
      • 1.7 Bidding Modifiers00:41
      • 1.8 Key Takeaways00:33
    • Quiz
      • Quiz
  • Lesson 9 - PPC Account Audit
    • PPC Account Audit 05:01
      • 1.1 Introduction00:30
      • 1.2 What's In It For Me00:20
      • 1.3 Objectives00:21
      • 1.4 Increasing Visibility01:50
      • 1.5 The Quick Organization Audit00:28
      • 1.6 Digging for Outliers00:33
      • 1.7 Trended Data00:29
      • 1.8 Key Takeaways00:30
    • Quiz
      • Quiz
  • Lesson 10 - Integrating PPC with Other Disciplines
    • Integrating PPC with Other Disciplines 10:20
      • 1.1 Introduction00:16
      • 1.2 What's In It For Me00:35
      • 1.3 Objectives00:21
      • 1.4 The Big Picture00:26
      • 1.5 PPC and other Channels03:39
      • 1.6 PPC and other Business Types03:40
      • 1.7 Key Takeaways01:23
    • Quiz
      • Quiz
  • Free Course
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Exam & certification

  • What are the pre-requisites for this course?

    As such no technical know-how is required for this course. Awareness about digital marketing will help but is not required.

  • What certification do I get post the training?

    After successful completion of the training, you will be awarded the course completion certificate from Simplilearn.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

FAQs

  • What is online marketing all about?

    Digital marketing or online marketing field is the electronic commerce vertical which uses the World Wide Web and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What topics does the training cover?

    Our training package imparts you an in-depth understanding of PPC. You can refer the Course Syllabus section for the name of topics covered.

  • Tell me more about your author

    Brad Geddes is the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.

    Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

    Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad's expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.

  • Who are your clientele for this course?

    Audience, attending our training is usually working professionals, who are looking forward to sharpen and upgrade their skills to face the competitive careers. Professionals in entry and mid-level positions find our training ideal.

  • How is the job market for Online marketing professionals?

    The job market is wide open for online marketing certified professionals as an estimated 500,000+ positions are still unfilled in various specialties of digital marketing in India and US (Source: Economics Times). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a plethora of opportunities.
    Simpliearn’s training prepares novice individuals and experienced professionals to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • Can I cancel my enrolment? Do I get a refund?

    Yes, you can cancel your enrolment. We provide a complete refund after deducting the administration fee. To know more, please go through our Refund Policy.

  • What are the payment options?

    Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
    1. Visa Debit/credit Card
    2. American Express and Diners Club Card
    3. Master Card, Or
    4. PayPal

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

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  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
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