What are the pre-requisites for this course?

As such no technical know-how is required for this course. Awareness about digital marketing will help but is not required.

What certification do I get post the training?

After successful completion of the training, you will be awarded the course completion certificate from Simplilearn.

What do I need to do to unlock my Simplilearn certificate?

Complete 85% of the course. Complete 1 simulation test with a minimum score of 60%.

What is online marketing all about?

Digital marketing or online marketing field is the electronic commerce vertical which uses the World Wide Web and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

What topics does the training cover?

Our training package imparts you an in-depth understanding of PPC. You can refer the Course Syllabus section for the name of topics covered.

Tell me more about your author

Brad Geddes is the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars. Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad's expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.

Who are your clientele for this course?

Audience, attending our training is usually working professionals, who are looking forward to sharpen and upgrade their skills to face the competitive careers. Professionals in entry and mid-level positions find our training ideal.

How is the job market for Online marketing professionals?

The job market is wide open for online marketing certified professionals as an estimated 500,000+ positions are still unfilled in various specialties of digital marketing in India and US (Source: Economics Times). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a plethora of opportunities. Simpliearn’s training prepares novice individuals and experienced professionals to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

Can I cancel my enrolment? Do I get a refund?

Yes, you can cancel your enrolment. We provide a complete refund after deducting the administration fee. To know more, please go through our Refund Policy .

What are the payment options?

Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email. Visa Debit/credit Card American Express and Diners Club Card Master Card, Or PayPal

Pay Per Click (PPC) Foundations Course

World’s #1 Online Bootcamp

Course Overview

Key Features

2+ hours of high quality e-learning content
Topics on PPC auction, PPC audit & PPC targeting options
Covers measuring goals and bidding options
Simulation exam
Progress quizzes
Course completion certificate

Training Options

Self-Paced Learning

$ 99

Lifetime access to high-quality self-paced e-learning content curated by industry experts
24x7 learner assistance and support

Corporate Training

Customized to your team's needs

Blended learning delivery model (self-paced eLearning and/or instructor-led options)
Flexible pricing options
Enterprise grade Learning Management System (LMS)
Enterprise dashboards for individuals and teams
24x7 learner assistance and support

Course Curriculum

Course Content

PPC Foundations
Preview
- Lesson 01 Introduction
  05:05Preview
  - Course Introduction
    05:05
- Lesson 02 Introduction to Pay Per Click
  24:11Preview
  - 2.01 PPC for Various Business Types
    00:28
  - 2.2 Defining the Channels for PPC
    02:56
  - 2.3 Define CPM CPC and CPA
    03:19
  - 2.4 Defining Paid Search Advertising
    00:50
  - 2.5 Search Volume
    01:24
  - 2.6 PPC Extends Beyond Search Engines
    01:08
  - 2.7 Reach of PPC
    01:50
  - 2.8 Auction-based System
    00:35
  - 2.9 Targeting Capabilities
    01:51
  - 2.10 How PPC works For Various Business Types
    00:27
  - 2.11 PPC For E-Commerce
    00:30
  - 2.12 PPC For Lead Generation
    00:34
  - 2.13 PPC For Local Companies
    00:39
  - 2.14 PPC Ads For B2B
    01:04
  - 2.15 PPC Ads for Informational Queries
    00:59
  - 2.16 PPC Ads for Branding
    00:42
  - 2.17 PPC Goals
    01:20
  - 2.18 PPC Cycle
    01:32
  - 2.19 Questions to Ask
    01:05
  - 2.20 Key Takeaways
    00:58
  - Knowledge Check
- Lesson 03 Psychology of Search
  15:22Preview
  - 3.1 Introduction
    00:42
  - 3.2 The Search Process
    02:36
  - 3.3 The Landing Page
    01:36
  - 3.4 Search Marketing is Not Interruptive
    01:52
  - 3.5 Refine Your Audience
    01:00
  - 3.6 Write Ads Relevant to the Searcher
    01:52
  - 3.7 Choose the Correct Landing Page
    00:34
  - 3.8 Track Conversion
    00:50
  - 3.9 Aligning Goals for Successful Search Engine Marketing
    01:37
  - 3.10 Useful Information is Not Advertising
    01:48
  - 3.11 Key Takeaways
    00:55
  - Knowledge Check
- Lesson 04 Search Ads and Keyword Targeting
  31:30Preview
  - 4.1 Introduction
    00:31
  - 4.2 Hierarchy of a PPC account
    01:01
  - 4.3 Structuring of Ad Groups
    03:53
  - 4.4 Ad Fundamentals: Purpose of an Ad
    02:02
  - 4.05 Ad Group: Example
    02:35
  - 4.06 Creating Compelling Ads: Features vs. Benefits
    01:13
  - 4.07: Creating Compelling Ads: Call-to-Action
    01:08
  - 4.8 Unique Selling Proposition
    01:01
  - 4.9 Ad Components
    01:31
  - 4.10 Ad Components: Example
    01:52
  - 4.11 Ad Testing
    01:26
  - 4.12 Ad Extensions
    01:27
  - 4.13 Ad Extensions: Example
    01:15
  - 4.14 How Keywords and Search Queries Work Together
    00:36
  - 4.15 Search Intent
    02:28
  - 4.16 User Intent Classification
    01:23
  - 4.17 Types of Keywords
    01:12
  - 4.18 Think About the Searcher
    01:08
  - 4.19 B2B vs B2C Keywords
    01:14
  - 4.20 Ad Group Organization
    01:48
  - 4.21 Key Takeaways
    00:46
  - Knowledge Check
- Lesson 05 Increasing Reach with Display Network
  13:06Preview
  - 5.1 Introduction
    00:33
  - 5.2 Display Network and its Reach
    01:55
  - 5.3 Targeting Options
    00:59
  - 5.4 Display Network Follows Campaign Settings
    01:05
  - 5.5 Contextual Targeting
    00:41
  - 5.6 Placement Targeting
    00:33
  - 5.7 Audience Targeting
    01:42
  - 5.8 Layer Targeting
    01:30
  - 5.9 Ad Formats
    02:11
  - 5.10 Ad Creation Tips
    01:16
  - 5.11 Key Takeaways
    00:41
  - Knowledge Check
- Lesson 06 Reaching Target Audiences
  21:45Preview
  - 6.1 Introduction
    00:35
  - 6.2 Who Is the Audience
    01:38
  - 6.3 Remarketing: Conversion Rate Analysis
    01:41
  - 6.4 Customer Touch Points
    02:29
  - 6.5 User Behavior Studies
    01:16
  - 6.6 Remarketing for Display Ads
    00:53
  - 6.7 Remarketing Lists for Search Ads
    02:03
  - 6.8 Customer Match
    01:14
  - 6.9 Reaching New Audience
    01:46
  - 6.10 Segmenting Audience
    02:20
  - 6.11 Email Segmentation
    01:11
  - 6.12 How PPC Affects GDPR
    00:51
  - 6.13 Data Segmentation
    03:07
  - 6.14 Key Takeaways
    00:41
  - Knowledge Check
- Lesson 07 The Buying Funnel
  22:24Preview
  - 7.1 Introduction
    00:33
  - 7.2 Stages of the Buying Funnel
    01:53
  - 7.3 Advantages of Using the Buying Funnel
    00:34
  - 7.4 Buying Funnel for Inexpensive Products
    02:31
  - 7.5 B2B Buying Funnel
    02:47
  - 7.6 Targeting Users
    01:56
  - 7.7 Search Keywords Throughout the Buying Funnel
    02:43
  - 7.8 Importance of Information in the Purchase Journey
    02:40
  - 7.9 Ads Throughout the Buying Funnel
    02:14
  - 7.10 Landing Pages Throughout the Buying Funnel
    02:21
  - 7.11 Channels to Leverage Throughout the Buying Funnel
    01:24
  - 7.12 Key Takeaways
    00:48
  - Knowledge Check
- Lesson 08 Setting and Measuring Marketing Goals
  28:51Preview
  - 8.1 Introduction
    00:28
  - 8.2 Setting and Measuring Marketing Goals
    02:39
  - 8.3 Third-Party Tools
    02:43
  - 8.4 Numbers to Obsess Over
    01:12
  - 8.5 Making Data-Driven Decision
    00:50
  - 8.6 Bid Methods
    00:44
  - 8.7 Bid Options
    02:18
  - 8.8 The PPC Auction
    01:03
  - 8.9 Types of Auctions
    03:19
  - 8.10 Automated Bidding
    03:18
  - 8.11 Manual Bidding
    01:47
  - 8.12 Bid Modifiers
    01:06
  - 8.13 Bidding to Goals
    01:35
  - 8.14 Customer Journey and Attribution Management
    02:52
  - 8.15 Attribution Models
    02:19
  - 8.16 Key Takeaways
    00:38
  - Knowledge Check
- Lesson 09 How PPC Fits into the Digital Strategy
  18:20Preview
  - 9.1 Introduction
    00:37
  - 9.2 PPC and Other Marketing Channels: Customer Aquisition
    01:04
  - 9.3 PPC and Email
    00:47
  - 9.4 PPC and SEO
    01:31
  - 9.5 PPC and Social Marketing
    00:22
  - 9.6 PPC and Conversion Optimization
    00:35
  - 9.7 PPC and Analytics
    00:27
  - 9.8 PPC and Branding
    00:20
  - 9.9 PPC Management in Various Business Types
    03:51
  - 9.10 Account Audits
    01:02
  - 9.11 Increasing Visibility
    01:30
  - 9.12 The Quick Organization Audit
    00:56
  - 9.13 Digging for Outliers
    01:21
  - 9.14 Future of PPC with Big Data and Machine Learning
    01:08
  - 9.15 Future of PPC
    02:24
  - 9.16 Key Takeaways
    00:25
  - Knowledge Check
- Lesson 10 Reporting and Tracking
  16:58Preview
  - 10.1 Introduction
    00:35
  - 10.2 Reporting and Tracking
    02:01
  - 10.3 Conversion Tracking Mechanisms
    03:15
  - 10.4 UTM Parameters
    04:01
  - 10.5 UTM Parameters: Examples
    01:16
  - 10.6 Different Types of Reports
    01:43
  - 10.7 Reports
    03:16
  - 10.8 Key Takeaways
    00:51
  - Knowledge Check

Download Syllabus

Course Advisor

Brad Geddes
Expert PPC Marketer, Founder of Certified Knowledge, Author
Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.

prevNext

cournt

Exam & Certification

What are the pre-requisites for this course?
As such no technical know-how is required for this course. Awareness about digital marketing will help but is not required.
What certification do I get post the training?
After successful completion of the training, you will be awarded the course completion certificate from Simplilearn.
What do I need to do to unlock my Simplilearn certificate?
- Complete 85% of the course.
- Complete 1 simulation test with a minimum score of 60%.

Why Online Bootcamp

Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

FAQs

What is online marketing all about?
Digital marketing or online marketing field is the electronic commerce vertical which uses the World Wide Web and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.
What topics does the training cover?
Our training package imparts you an in-depth understanding of PPC. You can refer the Course Syllabus section for the name of topics covered.
Tell me more about your author
Brad Geddes is the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.

Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad's expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.
Who are your clientele for this course?
Audience, attending our training is usually working professionals, who are looking forward to sharpen and upgrade their skills to face the competitive careers. Professionals in entry and mid-level positions find our training ideal.
How is the job market for Online marketing professionals?
The job market is wide open for online marketing certified professionals as an estimated 500,000+ positions are still unfilled in various specialties of digital marketing in India and US (Source: Economics Times). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a plethora of opportunities.
Simpliearn’s training prepares novice individuals and experienced professionals to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.
Can I cancel my enrolment? Do I get a refund?
Yes, you can cancel your enrolment. We provide a complete refund after deducting the administration fee. To know more, please go through our Refund Policy.
What are the payment options?
Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
1. Visa Debit/credit Card
2. American Express and Diners Club Card
3. Master Card, Or
4. PayPal
I want to know more about the training program. Whom do I contact?
Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

Disclaimer
PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.

Pay Per Click (PPC) Foundations Course

World’s #1 Online Bootcamp

Course Overview

Key Features

Training Options

Self-Paced Learning

Corporate Training

Course Curriculum

Course Content

PPC Foundations

Lesson 01 Introduction

Course Introduction

Lesson 02 Introduction to Pay Per Click

2.01 PPC for Various Business Types

2.2 Defining the Channels for PPC

2.3 Define CPM CPC and CPA

2.4 Defining Paid Search Advertising

2.5 Search Volume

2.6 PPC Extends Beyond Search Engines

2.7 Reach of PPC

2.8 Auction-based System

2.9 Targeting Capabilities

2.10 How PPC works For Various Business Types

2.11 PPC For E-Commerce

2.12 PPC For Lead Generation

2.13 PPC For Local Companies

2.14 PPC Ads For B2B

2.15 PPC Ads for Informational Queries

2.16 PPC Ads for Branding

2.17 PPC Goals

2.18 PPC Cycle

2.19 Questions to Ask

2.20 Key Takeaways

Knowledge Check

Lesson 03 Psychology of Search

3.1 Introduction

3.2 The Search Process

3.3 The Landing Page

3.4 Search Marketing is Not Interruptive

3.5 Refine Your Audience

3.6 Write Ads Relevant to the Searcher

3.7 Choose the Correct Landing Page

3.8 Track Conversion

3.9 Aligning Goals for Successful Search Engine Marketing

3.10 Useful Information is Not Advertising

3.11 Key Takeaways

Knowledge Check

Lesson 04 Search Ads and Keyword Targeting

4.1 Introduction

4.2 Hierarchy of a PPC account

4.3 Structuring of Ad Groups

4.4 Ad Fundamentals: Purpose of an Ad

4.05 Ad Group: Example

4.06 Creating Compelling Ads: Features vs. Benefits

4.07: Creating Compelling Ads: Call-to-Action

4.8 Unique Selling Proposition

4.9 Ad Components

4.10 Ad Components: Example

4.11 Ad Testing

4.12 Ad Extensions

4.13 Ad Extensions: Example

4.14 How Keywords and Search Queries Work Together

4.15 Search Intent

4.16 User Intent Classification

4.17 Types of Keywords

4.18 Think About the Searcher

4.19 B2B vs B2C Keywords

4.20 Ad Group Organization

4.21 Key Takeaways

Knowledge Check

Lesson 05 Increasing Reach with Display Network

5.1 Introduction

5.2 Display Network and its Reach

5.3 Targeting Options

5.4 Display Network Follows Campaign Settings

5.5 Contextual Targeting

5.6 Placement Targeting

5.7 Audience Targeting

5.8 Layer Targeting

5.9 Ad Formats