Pay Per Click (PPC) Foundations Course

Name: Pay Per Click (PPC) Foundations Course
Brand: Simplilearn
SKU: 665
Price: 99.0000 &dollar;
Availability: InStock
Rating: 4.3 (289 reviews)

289 Ratings

474 Learners

Understand the basic of PPC and Paid Search. Learn how to ideate, manage and execute digital paid campaigns.

Key Features

MONEY BACK GUARANTEE

2+ hours of high quality e-learning content
Topics on PPC auction, PPC audit & PPC targeting options
Covers measuring goals and bidding options
Simulation exam
Progress quizzes
Course completion certificate

Course Description

What’s the focus of this course?

Pay per click is an internet marketing model used on websites in which advertisers pay their hosts only when their ad is clicked. It also focuses on optimizing ad spends and maximizing Click-through rate (CTR) and conversion.

The Pay per click (PPC) Foundation Course from Simplilearn trains participants in the online marketing discipline of PPC and Paid Search. This course imparts an in-depth knowledge about the PPC advertising like campaign setup, campaign economics, landing pages, managing campaigns, and other PPC concepts.
What are the course objectives?
The PPC Foundation training is designed to impart the essential knowledge of PPC techniques and strategies. By the end of PPC Foundations course, participants will gain in-depth knowledge of:
- PPC Auction/Bidding Method
- Targeting Options in PPC
- Keywords analysis and tracking
- Writing Effective Ad Copy & Ad Extensions
- Evaluating and fine-tuning PPC strategy
- Conversion tracking, bidding, and reporting
- Quality Score
- Integration of PPC with other online marketing methods/channels
Who should take this course?
The PPC Foundation course is best suited for aspirants who wish to begin their career in PPC and Paid Search. However, the course is ideal for:
- Business owners/ Entrepreneurs
- Online Marketers
- Marketing Professionals
- Bloggers
- Social Media managers
- Fresh graduates
These industry-leading organizations trust our training

Course Preview

PPC Foundations
- Lesson 00 - Course Introduction
  00:35
  - Course Introduction
    00:35
- Lesson 01 - Introduction to Pay Per Click
  23:14
  - 1.1 Introduction
    00:36
  - 1.2 Defining Paid Search Advertising
    07:25
  - 1.3 How PPC Works for Various Business Types
    08:33
  - 1.4 Advantages of PPC
    03:18
  - 1.5 The Three Rs of PPC
    02:24
  - 1.6 Key Takeaways
    00:58
  - Quiz
- Lesson 02 - Psychology of Search
  15:32
  - 2.1 Introduction
    00:42
  - 2.2 The Search Process
    06:08
  - 2.3 How Ads and Landing Pages
    04:18
  - 2.4 Aligning Goals for Successful Search
    03:29
  - 2.5 Key Takeaways
    00:55
  - Quiz
- Lesson 03 - Account Hierarchy
  11:28
  - 3.1 Introduction
    00:31
  - 3.2 Hierarchy of a PPC account
    02:33
  - 3.3 Campaign Settings
    02:06
  - 3.4 Structuring of Ad Groups
    05:31
  - 3.5 Key Takeaways
    00:47
  - Quiz
- Lesson 04 - Search Ads and Keyword Targeting
  39:41
  - 4.1 Introduction
    00:31
  - 4.2 How to Create a Compelling Search Ad
    15:21
  - 4.3 How Keywords and Search Queries Work Together
    23:02
  - 4.4 Key Takeaways
    00:47
  - Quiz
- Lesson 05 - Increasing Reach With Display Network
  13:06
  - 5.1 Introduction
    00:32
  - 5.2 Display Network and its Reach
    01:56
  - 5.3 Display Network Targeting Options
    06:29
  - 5.4 Available Ad Formats
    03:28
  - 5.5 Key Takeaways
    00:41
  - Quiz
- Lesson 06 - Reaching Target Audiences
  19:59
  - 6.1 Introduction
    00:35
  - 6.2 Who Is the Audience
    01:39
  - 6.3 Remarketing Across Search and Display
    11:45
  - 6.4 Reaching New Audience
    01:46
  - 6.5 Segmenting Audience Based on Behavior
    03:33
  - 6.6 Key Takeaways
    00:41
  - Quiz
- Lesson 07 - The Buying Funnel
  22:13
  - 7.1 Introduction
    00:35
  - 7.2 Overview of the Buying Funnel
    07:39
  - 7.3 Targeting Users Throughout the Funnel
    11:46
  - 7.4 Channels to Leverage throughout the Buying Funnel
    01:25
  - 7.5 Key Takeaways
    00:48
  - Quiz
- Lesson 08 - The Paid Search Auction
  19:52
  - 8.1 Introduction
    00:29
  - 8.2 Functioning of Ad Ranks
    04:40
  - 8.3 Effect of Bids on Ad Position
    03:03
  - 8.4 Quality Score
    11:01
  - 8.5 Key Takeaways
    00:39
  - Quiz
- Lesson 09 - Setting and Measuring Marketing Goals
  19:38
  - 9.1 Introduction
    00:37
  - 9.2 Setting and Measuring Marketing Goals
    06:35
  - 9.3 Making Data Driven Decisions in Bidding and Account Management
    06:32
  - 9.4 How Customer Journey can Use Attribution Management in Bidding
    05:16
  - 9.5 Key Takeaways
    00:38
  - Quiz
- Lesson 10 - How PPC Fits into the Digital Strategy
  24:06
  - 10.1 Introduction
    00:35
  - 10.2 PPC and Other Marketing Channels
    04:56
  - 10.3 PPC Management in Various Business Types
    11:27
  - 10.4 Future of PPC
    06:43
  - 10.5 Key Takeaways
    00:25
  - Quiz
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Exam & Certification

What are the pre-requisites for this course?

As such no technical know-how is required for this course. Awareness about digital marketing will help but is not required.
What certification do I get post the training?

After successful completion of the training, you will be awarded the course completion certificate from Simplilearn.
What do I need to do to unlock my Simplilearn certificate?
- Complete 85% of the course.
- Complete 1 simulation test with a minimum score of 60%.

Course Advisor

Brad Geddes Expert PPC Marketer, Founder of Certified Knowledge, Author

Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.

FAQs

What is online marketing all about?

Digital marketing or online marketing field is the electronic commerce vertical which uses the World Wide Web and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.
What topics does the training cover?

Our training package imparts you an in-depth understanding of PPC. You can refer the Course Syllabus section for the name of topics covered.
Tell me more about your author

Brad Geddes is the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.

Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad's expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.
Who are your clientele for this course?

Audience, attending our training is usually working professionals, who are looking forward to sharpen and upgrade their skills to face the competitive careers. Professionals in entry and mid-level positions find our training ideal.
How is the job market for Online marketing professionals?

The job market is wide open for online marketing certified professionals as an estimated 500,000+ positions are still unfilled in various specialties of digital marketing in India and US (Source: Economics Times). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a plethora of opportunities.
Simpliearn’s training prepares novice individuals and experienced professionals to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.
Can I cancel my enrolment? Do I get a refund?
Yes, you can cancel your enrolment. We provide a complete refund after deducting the administration fee. To know more, please go through our Refund Policy.
What are the payment options?
Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
1. Visa Debit/credit Card
2. American Express and Diners Club Card
3. Master Card, Or
4. PayPal
I want to know more about the training program. Whom do I contact?
Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

+1-844-532-7688
(Toll Free)

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Pay Per Click (PPC) Foundations Course

Key Features

Self-Paced Learning

Corporate Training Solutions

Course Description

What’s the focus of this course?

What are the course objectives?

Who should take this course?

These industry-leading organizations trust our training

Course Preview

PPC Foundations

Lesson 00 - Course Introduction

Course Introduction

Lesson 01 - Introduction to Pay Per Click

1.1 Introduction

1.2 Defining Paid Search Advertising

1.3 How PPC Works for Various Business Types

1.4 Advantages of PPC

1.5 The Three Rs of PPC

1.6 Key Takeaways

Quiz

Lesson 02 - Psychology of Search

2.1 Introduction

2.2 The Search Process

2.3 How Ads and Landing Pages

2.4 Aligning Goals for Successful Search

2.5 Key Takeaways

Quiz

Lesson 03 - Account Hierarchy

3.1 Introduction

3.2 Hierarchy of a PPC account

3.3 Campaign Settings

3.4 Structuring of Ad Groups

3.5 Key Takeaways

Quiz

Lesson 04 - Search Ads and Keyword Targeting

4.1 Introduction

4.2 How to Create a Compelling Search Ad

4.3 How Keywords and Search Queries Work Together

4.4 Key Takeaways

Quiz

Lesson 05 - Increasing Reach With Display Network

5.1 Introduction

5.2 Display Network and its Reach

5.3 Display Network Targeting Options

5.4 Available Ad Formats

5.5 Key Takeaways

Quiz

Lesson 06 - Reaching Target Audiences

6.1 Introduction

6.2 Who Is the Audience

6.3 Remarketing Across Search and Display

6.4 Reaching New Audience

6.5 Segmenting Audience Based on Behavior

6.6 Key Takeaways

Quiz

Lesson 07 - The Buying Funnel

7.1 Introduction

7.2 Overview of the Buying Funnel

7.3 Targeting Users Throughout the Funnel

7.4 Channels to Leverage throughout the Buying Funnel

7.5 Key Takeaways

Quiz

Lesson 08 - The Paid Search Auction

8.1 Introduction

8.2 Functioning of Ad Ranks

8.3 Effect of Bids on Ad Position

8.4 Quality Score

8.5 Key Takeaways

Quiz

Lesson 09 - Setting and Measuring Marketing Goals

9.1 Introduction

9.2 Setting and Measuring Marketing Goals

9.3 Making Data Driven Decisions in Bidding and Account Management

9.4 How Customer Journey can Use Attribution Management in Bidding

9.5 Key Takeaways

Quiz

Lesson 10 - How PPC Fits into the Digital Strategy

10.1 Introduction

10.2 PPC and Other Marketing Channels

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(Toll Free)

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