Course Overview

Key Features

  • 2+ hours of high quality e-learning content
  • Topics on PPC auction, PPC audit & PPC targeting options
  • Covers measuring goals and bidding options
  • Simulation exam
  • Progress quizzes
  • Course completion certificate

Training Options

Self-Paced Learning

$ 99

  • Lifetime access to high-quality self-paced e-learning content curated by industry experts
  • 24x7 learner assistance and support

Corporate Training

Customized to your team's needs

  • Blended learning delivery model (self-paced eLearning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support

Course Curriculum

Course Content

  • PPC Foundations

    Preview
    • Lesson 01 Introduction

      05:05Preview
      • Course Introduction
        05:05
    • Lesson 02 Introduction to Pay Per Click

      24:11Preview
      • 2.01 PPC for Various Business Types
        00:28
      • 2.2 Defining the Channels for PPC
        02:56
      • 2.3 Define CPM CPC and CPA
        03:19
      • 2.4 Defining Paid Search Advertising
        00:50
      • 2.5 Search Volume
        01:24
      • 2.6 PPC Extends Beyond Search Engines
        01:08
      • 2.7 Reach of PPC
        01:50
      • 2.8 Auction-based System
        00:35
      • 2.9 Targeting Capabilities
        01:51
      • 2.10 How PPC works For Various Business Types
        00:27
      • 2.11 PPC For E-Commerce
        00:30
      • 2.12 PPC For Lead Generation
        00:34
      • 2.13 PPC For Local Companies
        00:39
      • 2.14 PPC Ads For B2B
        01:04
      • 2.15 PPC Ads for Informational Queries
        00:59
      • 2.16 PPC Ads for Branding
        00:42
      • 2.17 PPC Goals
        01:20
      • 2.18 PPC Cycle
        01:32
      • 2.19 Questions to Ask
        01:05
      • 2.20 Key Takeaways
        00:58
      • Knowledge Check
    • Lesson 03 Psychology of Search

      15:22Preview
      • 3.1 Introduction
        00:42
      • 3.2 The Search Process
        02:36
      • 3.3 The Landing Page
        01:36
      • 3.4 Search Marketing is Not Interruptive
        01:52
      • 3.5 Refine Your Audience
        01:00
      • 3.6 Write Ads Relevant to the Searcher
        01:52
      • 3.7 Choose the Correct Landing Page
        00:34
      • 3.8 Track Conversion
        00:50
      • 3.9 Aligning Goals for Successful Search Engine Marketing
        01:37
      • 3.10 Useful Information is Not Advertising
        01:48
      • 3.11 Key Takeaways
        00:55
      • Knowledge Check
    • Lesson 04 Search Ads and Keyword Targeting

      31:30Preview
      • 4.1 Introduction
        00:31
      • 4.2 Hierarchy of a PPC account
        01:01
      • 4.3 Structuring of Ad Groups
        03:53
      • 4.4 Ad Fundamentals: Purpose of an Ad
        02:02
      • 4.05 Ad Group: Example
        02:35
      • 4.06 Creating Compelling Ads: Features vs. Benefits
        01:13
      • 4.07: Creating Compelling Ads: Call-to-Action
        01:08
      • 4.8 Unique Selling Proposition
        01:01
      • 4.9 Ad Components
        01:31
      • 4.10 Ad Components: Example
        01:52
      • 4.11 Ad Testing
        01:26
      • 4.12 Ad Extensions
        01:27
      • 4.13 Ad Extensions: Example
        01:15
      • 4.14 How Keywords and Search Queries Work Together
        00:36
      • 4.15 Search Intent
        02:28
      • 4.16 User Intent Classification
        01:23
      • 4.17 Types of Keywords
        01:12
      • 4.18 Think About the Searcher
        01:08
      • 4.19 B2B vs B2C Keywords
        01:14
      • 4.20 Ad Group Organization
        01:48
      • 4.21 Key Takeaways
        00:46
      • Knowledge Check
    • Lesson 05 Increasing Reach with Display Network

      13:06Preview
      • 5.1 Introduction
        00:33
      • 5.2 Display Network and its Reach
        01:55
      • 5.3 Targeting Options
        00:59
      • 5.4 Display Network Follows Campaign Settings
        01:05
      • 5.5 Contextual Targeting
        00:41
      • 5.6 Placement Targeting
        00:33
      • 5.7 Audience Targeting
        01:42
      • 5.8 Layer Targeting
        01:30
      • 5.9 Ad Formats
        02:11
      • 5.10 Ad Creation Tips
        01:16
      • 5.11 Key Takeaways
        00:41
      • Knowledge Check
    • Lesson 06 Reaching Target Audiences

      21:45Preview
      • 6.1 Introduction
        00:35
      • 6.2 Who Is the Audience
        01:38
      • 6.3 Remarketing: Conversion Rate Analysis
        01:41
      • 6.4 Customer Touch Points
        02:29
      • 6.5 User Behavior Studies
        01:16
      • 6.6 Remarketing for Display Ads
        00:53
      • 6.7 Remarketing Lists for Search Ads
        02:03
      • 6.8 Customer Match
        01:14
      • 6.9 Reaching New Audience
        01:46
      • 6.10 Segmenting Audience
        02:20
      • 6.11 Email Segmentation
        01:11
      • 6.12 How PPC Affects GDPR
        00:51
      • 6.13 Data Segmentation
        03:07
      • 6.14 Key Takeaways
        00:41
      • Knowledge Check
    • Lesson 07 The Buying Funnel

      22:24Preview
      • 7.1 Introduction
        00:33
      • 7.2 Stages of the Buying Funnel
        01:53
      • 7.3 Advantages of Using the Buying Funnel
        00:34
      • 7.4 Buying Funnel for Inexpensive Products
        02:31
      • 7.5 B2B Buying Funnel
        02:47
      • 7.6 Targeting Users
        01:56
      • 7.7 Search Keywords Throughout the Buying Funnel
        02:43
      • 7.8 Importance of Information in the Purchase Journey
        02:40
      • 7.9 Ads Throughout the Buying Funnel
        02:14
      • 7.10 Landing Pages Throughout the Buying Funnel
        02:21
      • 7.11 Channels to Leverage Throughout the Buying Funnel
        01:24
      • 7.12 Key Takeaways
        00:48
      • Knowledge Check
    • Lesson 08 Setting and Measuring Marketing Goals

      28:51Preview
      • 8.1 Introduction
        00:28
      • 8.2 Setting and Measuring Marketing Goals
        02:39
      • 8.3 Third-Party Tools
        02:43
      • 8.4 Numbers to Obsess Over
        01:12
      • 8.5 Making Data-Driven Decision
        00:50
      • 8.6 Bid Methods
        00:44
      • 8.7 Bid Options
        02:18
      • 8.8 The PPC Auction
        01:03
      • 8.9 Types of Auctions
        03:19
      • 8.10 Automated Bidding
        03:18
      • 8.11 Manual Bidding
        01:47
      • 8.12 Bid Modifiers
        01:06
      • 8.13 Bidding to Goals
        01:35
      • 8.14 Customer Journey and Attribution Management
        02:52
      • 8.15 Attribution Models
        02:19
      • 8.16 Key Takeaways
        00:38
      • Knowledge Check
    • Lesson 09 How PPC Fits into the Digital Strategy

      18:20Preview
      • 9.1 Introduction
        00:37
      • 9.2 PPC and Other Marketing Channels: Customer Aquisition
        01:04
      • 9.3 PPC and Email
        00:47
      • 9.4 PPC and SEO
        01:31
      • 9.5 PPC and Social Marketing
        00:22
      • 9.6 PPC and Conversion Optimization
        00:35
      • 9.7 PPC and Analytics
        00:27
      • 9.8 PPC and Branding
        00:20
      • 9.9 PPC Management in Various Business Types
        03:51
      • 9.10 Account Audits
        01:02
      • 9.11 Increasing Visibility
        01:30
      • 9.12 The Quick Organization Audit
        00:56
      • 9.13 Digging for Outliers
        01:21
      • 9.14 Future of PPC with Big Data and Machine Learning
        01:08
      • 9.15 Future of PPC
        02:24
      • 9.16 Key Takeaways
        00:25
      • Knowledge Check
    • Lesson 10 Reporting and Tracking

      16:58Preview
      • 10.1 Introduction
        00:35
      • 10.2 Reporting and Tracking
        02:01
      • 10.3 Conversion Tracking Mechanisms
        03:15
      • 10.4 UTM Parameters
        04:01
      • 10.5 UTM Parameters: Examples
        01:16
      • 10.6 Different Types of Reports
        01:43
      • 10.7 Reports
        03:16
      • 10.8 Key Takeaways
        00:51
      • Knowledge Check

Course Advisor

  • Brad Geddes

    Brad Geddes

    Expert PPC Marketer, Founder of Certified Knowledge, Author

    Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.

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Exam & Certification

  • What are the pre-requisites for this course?

    As such no technical know-how is required for this course. Awareness about digital marketing will help but is not required.

  • What certification do I get post the training?

    After successful completion of the training, you will be awarded the course completion certificate from Simplilearn.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

FAQs

  • What is online marketing all about?

    Digital marketing or online marketing field is the electronic commerce vertical which uses the World Wide Web and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What topics does the training cover?

    Our training package imparts you an in-depth understanding of PPC. You can refer the Course Syllabus section for the name of topics covered.

  • Tell me more about your author

    Brad Geddes is the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.

    Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

    Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad's expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.

  • Who are your clientele for this course?

    Audience, attending our training is usually working professionals, who are looking forward to sharpen and upgrade their skills to face the competitive careers. Professionals in entry and mid-level positions find our training ideal.

  • How is the job market for Online marketing professionals?

    The job market is wide open for online marketing certified professionals as an estimated 500,000+ positions are still unfilled in various specialties of digital marketing in India and US (Source: Economics Times). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a plethora of opportunities.
    Simpliearn’s training prepares novice individuals and experienced professionals to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • Can I cancel my enrolment? Do I get a refund?

    Yes, you can cancel your enrolment. We provide a complete refund after deducting the administration fee. To know more, please go through our Refund Policy.

  • What are the payment options?

    Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
    1. Visa Debit/credit Card
    2. American Express and Diners Club Card
    3. Master Card, Or
    4. PayPal

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.