Pay Per Click (PPC) Foundations Course

485 Learners

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Course Overview

The PPC course will train you to become a well-rounded PPC expert. Learn how to maximize Google Ads performance, boost CTR, and reduce your cost per click. Understand how to set the right PPC budget without wasting money.

Key Features

  • 2+ hours of high quality e-learning content
  • Covers measuring goals and bidding options
  • Progress quizzes
  • Topics on PPC auction, PPC audit & PPC targeting options
  • Simulation exam
  • Course completion certificate
  • 2+ hours of high quality e-learning content
  • Topics on PPC auction, PPC audit & PPC targeting options
  • Covers measuring goals and bidding options
  • Simulation exam
  • Progress quizzes
  • Course completion certificate
  • 2+ hours of high quality e-learning content
  • Topics on PPC auction, PPC audit & PPC targeting options
  • Covers measuring goals and bidding options
  • Simulation exam
  • Progress quizzes
  • Course completion certificate

Skills Covered

  • Pay Per Click
  • Keyword Targeting
  • Buying Funnel
  • Conversion Tracking
  • Search Ads
  • Attribution Management
  • Pay Per Click
  • Conversion Tracking
  • Keyword Targeting
  • Search Ads
  • Buying Funnel
  • Attribution Management
  • Pay Per Click
  • Conversion Tracking
  • Keyword Targeting
  • Search Ads
  • Buying Funnel
  • Attribution Management

Take the first step to your goals

Lifetime access to self-paced e learning content

Training Options

Corporate Training

Upskill or reskill your teams

  • Blended learning delivery model (self-paced eLearning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support

Course Curriculum

Course Content

  • PPC Foundations

    Preview
    • Introduction

      01:30Preview
      • Introduction
        01:30
    • Lesson 1 : Introduction to Pay-Per-Click

      28:38Preview
      • Introduction to Pay-Per-Click
        28:38
    • Lesson 2 : Pyschology of Search

      15:38Preview
      • Pyschology of Search
        15:38
    • Lesson 3 : Search Ads and Keyword Targetting

      31:48Preview
      • Search Ads and Keyword Targetting
        31:48
    • Lesson 4 : Increasing Reach with Display Network

      13:20
      • Increasing Reach with Display Network
        13:20
    • Lesson 5 : Reaching Target Audiences

      21:59
      • Reaching Target Audiences
        21:59
    • Lesson 6 : The Buying Funnel

      22:36
      • The Buying Funnel
        22:36
    • Lesson 7 : Setting and Measuring Marketing Goals

      29:13Preview
      • Setting and Measuring Marketing Goals
        29:13
    • Lesson 8 : How PPC Fits into Digital Strategy

      18:33
      • How PPC Fits into Digital Strategy
        18:33
    • Lesson 9 : Reporting and Tracking

      17:14
      • Reporting and Tracking
        17:14

Exam & Certification

Pay Per Click (PPC) Foundations Course
  • What are the pre-requisites for this course?

    As such no technical know-how is required for this course. Awareness about digital marketing will help but is not required.

  • What certification do I get post the training?

    After successful completion of the training, you will be awarded the course completion certificate from Simplilearn.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

Why Join this Program

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

FAQs

  • What is online marketing all about?

    Digital marketing or online marketing field is the electronic commerce vertical which uses the World Wide Web and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What topics does the training cover?

    Our training package imparts you an in-depth understanding of PPC. You can refer the Course Syllabus section for the name of topics covered.

  • Tell me more about your author

    Brad Geddes is the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.

    Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

    Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad's expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.

  • Who are your clientele for this course?

    Audience, attending our training is usually working professionals, who are looking forward to sharpen and upgrade their skills to face the competitive careers. Professionals in entry and mid-level positions find our training ideal.

  • How is the job market for Online marketing professionals?

    The job market is wide open for online marketing certified professionals as an estimated 500,000+ positions are still unfilled in various specialties of digital marketing in India and US (Source: Economics Times). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a plethora of opportunities.
    Simpliearn’s training prepares novice individuals and experienced professionals to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • Can I cancel my enrolment? Do I get a refund?

    Yes, you can cancel your enrolment. We provide a complete refund after deducting the administration fee. To know more, please go through our Refund Policy.

  • What are the payment options?

    Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
    1. Visa Debit/credit Card
    2. American Express and Diners Club Card
    3. Master Card, Or
    4. PayPal

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

  • Acknowledgement
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.