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  • 13+ hours of high-quality e-learning content
  • Master search, display, video and mobile advertising
  • 6 simulation exams included
  • Exam ready for 5 Google AdWords Certifications

Course description

  • What’s the focus of this course?

    Complete Google AdWords Professional Training course ensures that you become a complete Google Advertising Professional. You will get a 360-degree exposure of Google Pay per Click network and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile and Video. After completing this course, you will be able to ideate and execute Google campaigns using different channels like Search, Mobile, Display and Video. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this course, you will have a solid grasp of Google AdWords network and you will be job ready.

  • What are the course objectives?

    This training covers all aspects of Google AdWords/ Google advertising network. After this course you will be able to
    1. Have an in-depth understanding of different channels of Google advertising network such as Search, Display, Mobile & Video.
    2. Master the Google AdWords interface, to open and manage AdWords account.
    3. Formulate, plan and execute different types campaigns using Google Advertising network
    4. Have in-depth understanding about different types of biddings methods and biding strategies
    5. Master different ways to target user via different channels to market & re-market your product
    6. Prepare for top Google Adwords certification exams like AdWords Fundamentals, Search certification, Display certification, Video certification , Mobile certification

  • Who should take this course?

    Google AdWords is the most powerful online advertising network, having multiple channel like Search, Display, Video, Mobile etc. Doing this course is a gateway to being an expert Digital marketer. Hence this course is most suited for
    1. Aspiring Digital Marketer, who wants to gain an entry into digital marketing industry
    2. Digital Marketer, to master Google AdWords
    3. Traditional Marketer, to master online marketing techniques
    4. Entrepreneurs/Business owner, for using Google advertising network to promote their business.

  • These industry-leading organizations trust our training

Course preview

    • Lesson 01 - Introduction to AdWords 10:52
      • 1.1 Lesson 1 - Introduction to AdWords 00:46
      • 1.2 Topic 1 - What is AdWords 01:53
      • 1.3 Topic 2 - How AdWords Works 03:56
      • 1.4 Topic 3 - Googles Networks 01:27
      • 1.5 Topic 4 - Targeting Options 01:10
      • 1.6 Key Takeaways 01:40
    • Lesson 02 - Account Structure 14:44
      • 2.1 Lesson 02 - AdWords Account Structure 00:41
      • 2.2 Topic 1 - Overview Of Account Structure 04:04
      • 2.3 Topic 2 - Campaign Type Uses 02:22
      • 2.4 Topic 3 - Campaign Organization 02:05
      • 2.5 Topic 4 - Ad Group Organization 03:01
      • 2.6 Key Takeaways 02:31
    • Lesson 03 - Keywords and Match Types 16:49
      • 3.1 Lesson 03 - Keywords and Match Types 00:45
      • 3.2 Topic 1 - Overview of Match Types 00:56
      • 3.3 Topic 2 - The Match Types 08:43
      • 3.4 Topic 3 - Negative Keywords 02:41
      • 3.5 Topic 4 - Search Terms Report 01:21
      • 3.6 Key Takeaways 02:23
    • Lesson 04 - Creating Text and Search Ads 12:08
      • 4.1 Lesson 04 - Creating Text and Search Ads 00:42
      • 4.2 Topic 1 - Text Ads 07:43
      • 4.3 Topic 2 - Other Search Ads 01:40
      • 4.4 Key Takeaways 02:03
    • Lesson 05 - Ad Extensions 10:19
      • 5.1 Lesson 05 - Ad Extensions 00:44
      • 5.2 Ad Extensions 07:18
      • 5.3 Key Takeaways 02:17
    • Lesson 06 - Display Ads 06:03
      • 6.1 Lesson 06 - Display Ads 00:30
      • 6.2 Display Ad Formats 04:05
      • 6.3 Key Takeaways 01:28
    • Lesson 07 - Display Targeting 11:16
      • 7.1 Lesson 07 - Display Targeting 00:41
      • 7.2 Topic 1 - Contextual Targeting 02:08
      • 7.3 Topic 2 - Audience Targeting 03:44
      • 7.4 Topic 3 - Placement Targeting 01:22
      • 7.5 Key Takeaways 03:21
    • Lesson 08 - Campaign Types and Settings 21:13
      • 8.1 Lesson 8 - Campaign Types and Settings 00:52
      • 8.2 Topic 1 - Location Targeting 03:11
      • 8.3 Topic 2 - Language Targeting 01:44
      • 8.4 Topic 3 - Daily Budgets and Bidding 03:46
      • 8.5 Topic 4 - Ad Scheduling 02:30
      • 8.6 Topic 5 - Other Targeting 02:35
      • 8.7 Topic 6 - Campaign Types 04:13
      • 8.8 Key Takeaways 02:22
    • Lesson 09 - Advertising Metrics 16:10
      • 9.1 Lesson 9 - Advertising Metrics 00:42
      • 9.2 Topic 1 - AdWords Metrics and Jargon 06:39
      • 9.3 Topic 2 - Sale Metrics 02:10
      • 9.4 Topic 3 - Measurement Based on Goals 04:04
      • 9.5 Key Takeaways 02:35
    • Lesson 10 - Bidding and Bid Modifiers 16:23
      • 10.1 Lesson 10 - Bid Methods and Bid Modifiers 00:34
      • 10.2 Topic 1 - Bid Methods 06:30
      • 10.3 Topic 2 - Bid Modifiers 05:14
      • 10.4 Topic 3 - Where to Set Bids 01:58
      • 10.5 Key Takeaways 02:07
    • Lesson 11 - Quality Score 12:22
      • 11.1 Lesson 11 - Quality Score 00:38
      • 11.2 Topic 1 - What is Quality Score 01:55
      • 11.3 Topic 2 - Ad Rank 04:40
      • 11.4 Topic 3 - Improving Quality Score 03:21
      • 11.5 Key Takeaways 01:48
    • Lesson 12 - AdWords Reports 11:33
      • 12.1 Lesson 12 - AdWords Reports 00:56
      • 12.2 Topic 1 - The AdWords Interface 02:39
      • 12.3 Topic 2 - Reporting Segments 01:43
      • 12.4 Topic 3 - Dimensions Tab 01:50
      • 12.5 Topic 4 - Other Useful Reports 02:20
      • 12.6 Key Takeaways 02:05
    • Lesson 13 - AdWords Tools 12:04
      • 13.1 Lesson 13 - AdWords Tools 00:57
      • 13.2 Topic 1 - Tracking Conversions 02:11
      • 13.3 Topic 2 - Campaign Planning Tools 03:35
      • 13.4 Topic 3 - Management Tools 01:14
      • 13.5 Topic 4 - Other Tools 02:32
      • 13.6 Key Takeaways 01:35
    • Lesson 14 - Optimizing Your Account 14:29
      • 14.1 Lesson 14 - Optimizing Your Account 00:40
      • 14.2 Topic 1 - Improving ROI 10:56
      • 14.3 Topic 2 - Branding Goals 00:51
      • 14.4 Key Takeaways 02:02
    • Lesson 01 - Introduction to Search 09:56
      • 1.1 Lesson 01 - Introduction to Search 00:37
      • 1.2 The Search Process 08:21
      • 1.3 Key Takeaways 00:58
    • Lesson 02 - Keywords and Match Types 20:18
      • 2.1 Lesson 02 - Keywords and Match Types 00:48
      • 2.2 Topic 1 - Overview of Match Types 00:48
      • 2.3 Topic 2 - The Match Types 12:50
      • 2.4 Topic 3 - Negative Keywords 02:13
      • 2.5 Topic 4 - Search Terms Report 01:32
      • 2.6 Key Takeaways 02:07
    • Lesson 03 - Creating Search Ads 21:11
      • 3.1 Lesson 03 - Creating Search Ads 00:46
      • 3.2 Topic 1 - Text Ads 12:10
      • 3.3 Topic 2 - Other Search Ads 05:50
      • 3.4 Key Takeaways 02:25
    • Lesson 04 - Ad Extensions 11:41
      • 4.1 Lesson 04 - Ad Extensions 00:47
      • 4.2 Ad Extensions 08:41
      • 4.3 Key Takeaways 02:13
    • Lesson 05 - Account Structure 14:50
      • 5.1 Lesson 05 - Account Structure 00:44
      • 5.2 Topic 1 - Overview of Account Structure 03:35
      • 5.3 Topic 2 - Search Campaign Types 02:07
      • 5.4 Topic 3 - Search Campaign Organization 03:18
      • 5.5 Topic 4 - Ad Group Organization 03:06
      • 5.6 Key Takeaways 02:00
    • Lesson 06 - Campaign Settings 14:46
      • 6.1 Lesson 06 - Campaign Settings 01:05
      • 6.2 Topic 1 - Location Targeting 05:00
      • 6.3 Topic 2 - Language Targeting 01:34
      • 6.4 Topic 3 - Daily Budgets and Bidding 02:47
      • 6.5 Topic 4 - Ad Rotation 02:15
      • 6.6 Key Takeaways 02:05
    • Lesson 07 - Advertising Metrics 14:46
      • 7.1 Lesson 07 - Advertising Metrics 00:48
      • 7.2 Topic 1 - AdWords Metrics and Jargon 05:34
      • 7.3 Topic 2 - Sale Metrics 06:33
      • 7.4 Key Takeaways 01:51
    • Lesson 08 - Bid Methods and Bid Modifiers 17:48
      • 8.1 Lesson 08 - Bid Methods and Bid Modifiers 00:32
      • 8.2 Topic 1 - Bid Methods 07:40
      • 8.3 Topic 2 - Bid Modifiers 06:35
      • 8.4 Topic 3 - Set Bids 01:03
      • 8.5 Key Takeaways 01:58
    • Lesson 09 - Quality Score 12:31
      • 9.1 Lesson 09 - Quality Score 00:36
      • 9.2 Topic 1 - Quality Score 01:47
      • 9.3 Topic 2 - Ad Rank 04:10
      • 9.4 Topic 3 - Improving Quality Score 04:15
      • 9.5 Key Takeaways 01:43
    • Lesson 10 - AdWords Reports 15:04
      • 10.1 Lesson 10 - AdWords Reports 00:48
      • 10.2 Topic 1 - The AdWords Interface 02:20
      • 10.3 Topic 2 - Reporting Segments 01:01
      • 10.4 Topic 3 - Useful Reports 09:20
      • 10.5 Key Takeaways 01:35
    • Lesson 11 - AdWords Tools 13:34
      • 11.1 Lesson 11 - AdWords Tools 00:49
      • 11.2 Topic 1 - Tracking Conversions 04:13
      • 11.3 Topic 2 - Scaling Your Account 03:15
      • 11.4 Topic 3 - Other Tools 02:56
      • 11.5 Key Takeaways 02:21
    • Lesson 12 - Optimizing Your Account 13:47
      • 12.1 Lesson 12 - Optimizing Your Account 00:41
      • 12.2 Topic 1 - Goal Setting 03:27
      • 12.3 Topic 2 - Managing Ad Groups 04:17
      • 12.4 Topic 3 - Managing Bids and Budget 01:37
      • 12.5 Topic 4 - Ongoing Monitoring 02:15
      • 12.6 Key Takeaways 01:30
    • Lesson 01 - Introduction to Display 07:56
      • 1.1 Lesson 01 - Introduction to Display 00:42
      • 1.2 What is Display Advertising 05:40
      • 1.3 Key Takeaways 01:34
    • Lesson 02 - Account Structure 09:54
      • 2.1 Lesson 02 - Account Structure 00:34
      • 2.2 Topic 1 - Overview of Account Structure 03:21
      • 2.3 Topic 2 - Campaign Type Uses 04:30
      • 2.4 Key Takeaways 01:29
    • Lesson 03 - Campaign Settings 11:09
      • 3.1 Lesson 03 - Campaign Settings 01:02
      • 3.2 Topic 1 - Location and Language Targeting 02:28
      • 3.3 Topic 2 - Daily Budgets and Bidding 02:14
      • 3.4 Topic 3 - Ad Scheduling 01:06
      • 3.5 Topic 4 - Ad Display Options 02:50
      • 3.6 Key Takeaways 01:29
    • Lesson 04 - Introducing Display Targeting 10:58
      • 4.1 Lesson 04 - Introducing Display Targeting 00:35
      • 4.2 Topic 1 - Contextual Targeting 02:13
      • 4.3 Topic 2 - Audience Targeting 04:32
      • 4.4 Topic 3 - Placement Targeting 02:05
      • 4.5 Key Takeaways 01:33
    • Lesson 05 - Advanced Display Targeting 19:31
      • 5.1 Lesson 05 - Advanced Display Targeting 00:31
      • 5.2 Topic 1 - Flexible Targeting 04:37
      • 5.3 Topic 2 - Exclusions 06:14
      • 5.4 Topic 3 - Ad Group Organization 07:00
      • 5.5 Key Takeaways 01:09
    • Lesson 06 - Display Text Ads 11:39
      • 6.1 Lesson 06 - Display Text Ads 00:34
      • 6.2 Topic 1 - Text Ads 07:42
      • 6.3 Topic 2 - Ad Extensions 01:26
      • 6.4 Key Takeaways 01:57
    • Lesson 07 - Rich Media Ads 12:31
      • 7.1 Lesson 07 - Rich Media Ads 00:35
      • 7.2 Topic 1 - Rich Media Ads 07:56
      • 7.3 Topic 2 - Ad Gallery 02:28
      • 7.4 Key Takeaways 01:32
    • Lesson 08 - YouTube and Video Ads 07:14
      • 8.1 Lesson 08 - YouTube and Video Ads 00:32
      • 8.2 Topic 1 - YouTube Pages 01:46
      • 8.3 Topic 2 - Video Ads 02:03
      • 8.4 Topic 3 - Video Targeting Research 01:02
      • 8.5 Key Takeaways 01:51
    • Lesson 09 - Bidding and Ad Rank 24:55
      • 9.1 Lesson 09 - Bidding and Ad Rank 00:32
      • 9.2 Topic 1 - Bid Methods 09:24
      • 9.3 Topic 2 - Bid Modifiers 04:45
      • 9.4 Topic 3 - Ad Rank 06:41
      • 9.5 Key Takeaways 03:33
    • Lesson 10 - Display Report 09:06
      • 10.1 Lesson 10 - Display Reports 00:35
      • 10.2 Topic 1 - The AdWords Interface 01:23
      • 10.3 Topic 2 - Useful Reports 05:42
      • 10.4 Key Takeaways 01:26
    • Lesson 11 - Display Tools 09:40
      • 11.1 Lesson 11 - Display Tools 00:28
      • 11.2 Topic 1 - Tracking Conversions 05:26
      • 11.3 Topic 2 - Scaling Your Account 01:04
      • 11.4 Topic 3 - Ad Research and Creation 01:03
      • 11.5 Key Takeaways 01:39
    • Lesson 12 - Optimizing Your Account 10:09
      • 12.1 Lesson 12 Optimizing Your Account 00:33
      • 12.2 Topic 1 - Goal Setting 02:56
      • 12.3 Topic 2 - Overall Goals 03:04
      • 12.4 Topic 3 - Managing Bids and Budge 02:19
      • 12.5 Key Takeaways 01:17
    • Lesson 01 - Introduction to Mobile Advertising 17:15
      • 1.1 Introduction to Mobile Advertising 00:48
      • 1.2 Topic 1 - The Mobile Advertising Exam 03:06
      • 1.3 Topic 2 - Mobile Advertising Overview 12:21
      • 1.4 Key Takeaways 01:00
    • Lesson 02 - Using Mobile Ads to Drive Business 19:37
      • 2.1 Introduction 00:46
      • 2.2 Mobile Ads for Business 17:11
      • 2.3 Key Takeaways 01:40
    • Lesson 03 - Google Offerings and Mobile Insights 17:06
      • 3.1 Introduction 00:48
      • 3.2 Topic1 Advantages of Google Advertising 03:35
      • 3.3 Topic2 Mobile Site and App 11:06
      • 3.4 Key Takeaways 01:37
    • Lesson 04 - Targeting and Bid Strategies 14:07
      • 4.1 Targeting and Bid Strategies 00:46
      • 4.2 Topic 1 - Mobile Bid and Targeting Options 11:44
      • 4.3 Key Takeaways 01:37
    • Lesson 05 - Google Networks and Ad Formats 17:58
      • 5.1 Lesson 5 - Google Networks and Ad Formats 01:32
      • 5.2 Topic 1 - Google Ad Networks 05:51
      • 5.3 Topic 2 - Type of Ad Formats 09:35
      • 5.4 Key Takeaways 01:00
    • Lesson 06 - Types of Mobile Ads 18:11
      • 6.1 Types of Mobile Ads 00:51
      • 6.2 Topic 1 - Mobile Ads Across Networks 11:21
      • 6.3 Topic 2 - Deep Links 04:32
      • 6.4 Key Takeaways 01:27
    • Lesson 07 - Measurement 13:53
      • 7.1 Lesson 7 - Measurement 00:48
      • 7.2 Conversion Tracking for Measurement 11:42
      • 7.3 Key Takeaways 01:23
    • Lesson 08 - Measurement Continued 11:08
      • 8.1 Lesson 8 - Measurement Continued 00:49
      • 8.2 Call Conversion Tracking for Measurement 08:43
      • 8.3 Key Takeaways 01:36
    • Lesson 01 - YouTube Advertising Basics 15:49
      • 1.1 Lesson 01 - YouTube Advertising Basics 00:44
      • 1.2 Topic 1 - AdWords and TrueView Ads 07:05
      • 1.3 Topic 2 - YouTube and Google 06:46
      • 1.4 Key Takeaways 01:14
    • Lesson 02 - Video Campaign Overview 14:20
      • 2.1 Lesson 02 - Video Campaign Overview 00:41
      • 2.2 Topic 1 - Creation of Campaign 03:45
      • 2.3 Topic 2 - TrueView Ads 05:44
      • 2.4 Topic 3 - Targeting Groups and Bulk Management 03:10
      • 2.5 Key Takeaways 01:00
    • Lesson 03 - Video Ad Formats 16:11
      • 3.1 Lesson 03 - Video Ad Formats 00:41
      • 3.2 Topic 1 - Overview of TrueView Ads 07:11
      • 3.3 Topic 2 - Targeting Ads and Exclusions 06:32
      • 3.4 Key Takeaways 01:47
    • Lesson 04 - Video Remarketing 14:06
      • 4.1 Lesson 04 - Video Remarketing 00:42
      • 4.2 Topic 1 - Video Remarketing Process and Best Practices 06:23
      • 4.3 Topic 2 - Getting Your Ad Approved 05:32
      • 4.4 Key Takeaways 01:29
    • Lesson 05 - Reservation Video Ads 14:21
      • 5.1 Lesson 5 - Reservation Video Ads 01:04
      • 5.2 Reservation Media and Campaign Overview 11:54
      • 5.3 Key Takeaways 01:23
    • Lesson 06 - Improving and Optimizing Campaigns 13:49
      • 6.1 Lesson 06 - Improving and Optimizing Video Ad Campaigns 01:07
      • 6.2 Video Ads Optimization Overview 10:38
      • 6.3 Key Takeaways 02:04
    • Lesson 07 - Tracking and Measurement Part 1 19:52
      • 7.1 Lesson 07 - Tracking and Measurement Part 1 00:58
      • 7.2 Strategies for YouTube Video Content 17:17
      • 7.3 Key Takeaways 01:37
    • Lesson 08 - Tracking and Measurement Part 2 20:39
      • 8.1 Lesson 08 - Tracking and Measurement Part 2 00:45
      • 8.2 Creating Video Ads 17:32
      • 8.3 Key Takeaways 02:22
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Exam & certification

  • How do you become Google AdWords Certified Professional?

    Complete Google AdWords Professional Training prepares you for the Google AdWords Certified Professional Exams. After the completion of the course you need to “Signup  for Google Partners” and qualify 2 of the AdWords certification exams to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. There is no registration cost for Google AdWords Certification Exams.

    Pattern and duration of the exam:
    Exam Description
    AdWords Fundamentals The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
    The exam has 100 questions, with a duration of 120 minutes. You need to score minimum of 80% to pass.
    Search Advertising The Search Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Search campaigns.
    The exam has 98 questions, with a duration of 120 minutes. You need to score minimum of 80% to pass.
    Display Advertising The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.
    The exam has 100 questions, with a duration of 120 minutes. You need to score minimum of 80% to pass.
    Mobile Advertising The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
    The exam has 74 questions, with a duration of 120 minutes. You need to score minimum of 80% to pass.
    Video Advertising The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.
    The exam has 74 questions, with a duration of 120 minutes. You need to score minimum of 80% to pass.
    Shopping Advertising The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.
    The exam has 63 question, with a duration of 90 minutes. You need to score minimum of 80% to pass.

FAQs

  • What are the key highlights of the course?

    The course is an all-inclusive package providing 13+ hours of high-quality e-learning content with 5 simulation exam. Its covers in-depth knowledge of major Google advertising channels like Search, Mobile, Display and Video .Finally, our course and exams are in-line with Google Certification exams such that you can take the exam and get certified with ease.

  • What are the prerequisites to attend the training?

    Individuals are expected to have an idea on the popular digital marketing topics, knowledge of the sections- ‘Introduction to Online Marketing’ and ‘Internet Marketing Fundamentals’ are also recommended. Therefore, it is advised that students complete the above sections before getting into the complex components of the course.

  • Who is your clientele for this course?

    The audience attending our training are usually working professionals, who are looking to sharpening and upgrading their skills to face their competitive careers. Professionals in entry and mid-level positions find our training ideal.

  • How is the job market for Online marketing professionals?

    The job market is wide open for online marketing certified professionals as an estimated 200,000+ positions are still unfilled in various specialties of digital marketing. (Source: Monster.Com) This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a plethora of opportunities.

    Simplilearn’s training prepares novice individuals and experienced professionals to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • What are the job and pay prospects like after I get certified?

    The certificate you receive is a stamp of approval for your domain knowledge in the field of online marketing. This enhances the job prospects of individuals enabling them to gain entry into Fortune 500 and E-commerce companies like Amazon, Ebay, and other top organizations. A survey conducted on Moz.org reported that the global average salary of online marketers is $65,766 and Entry level salaries start around $35,000. The Average salary for online marketers in the United States is $86,253. The job market is very competitive.

  • How do I enrol for the online training?

    You can enrol for the online training on our website. You can make an online payment using any of the following options:
    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal
    Once the online payment is done, you will automatically receive a payment receipt, via email.

  • How does the online self-learning training work?

    Students enrolled for the course move through a structured pattern of study, which allows them to study at their pace and place. The training is packaged with the latest video lessons and e-learning content to get a complete overview of all the concepts.

  • How long will I have access to the online self-paced learning?

    You will get unlimited access to online learning material for 180 days.

  • Can I cancel the enrolment? Do I get a refund?

    Yes, you can cancel your enrolment. We provide a complete refund after deducting the administration fee. To know more, please go through our Refund Policy.

  • Can I extend the access period?

    Yes. You can extend the access period by paying an additional fee. Contact us over our Help and Support portal for more details.

  • Where and how can I access the e-learning content? Are there any limitations?

    Once you register with us for a course, you gain 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail sent by us will guide you through the process.

  • Whom should I contact to know more about the training programme?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

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  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
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