Key features

MONEY BACK GUARANTEE

How this works :

At Simplilearn, we greatly value the trust of our patrons. Our courses were designed to deliver an effective learning experience, and have helped over half a million find their professional calling. But if you feel your course is not to your liking, we offer a 7-day money-back guarantee. Just send us a refund request within 7 days of purchase, and we will refund 100% of your payment, no questions asked!

For Self Placed Learning :

Raise refund request within 7 days of purchase of course. Money back guarantee is void if the participant has accessed more than 25% content.

  • 5 high quality chapters
  • 1.5+ hours of high quality e-learning
  • 1 test paper included
  • Course completion certificate

Course description

  • What’s the focus of this course?

    Simplilearn’s course on Holiday Pay Per Click Advertising, helps Professionals gain an insight into how the dynamics work and sheds light on the latest strategies for designing effective banners to choose the appropriate target audience. The course helps professionals develop skills to tailor the campaigns to generate more clicks & conversions, and specific methods to measure the success.

  • What are the course objectives?

    The Holiday Pay Per Click Advertising course by Simplilearn enables participants to gain expertise on marketing disciplines of Pay Per Click and Pay Search.

    Benefits of being a Holiday Pay Per Click Advertising professional:
    • Gain knowledge and expertise on various aspects of Pay Per Click advertising.
    • Familiarize with the auction model, ranking algorithms and post-click activity.
    • Understand the differences between various search engines and how each one can affect the holiday campaign.
    • Assess the market shared by the search engines.
    • Analyze the past and future Holiday Pay Per Click trends.
    • Define, measure and compare keywords and choose the best to fit your holiday advertising model.
    • Strong awareness of holiday campaign settings, how to structure a holiday campaign, and pricing models especially designed for holidays.
    • Be proficient in writing your own holiday ads, develop landing pages and use ad groups.
    • Review the market trends to decipher which Holiday PPC campaign works for other marketers.
    • Track clicks and the Return on Investment to determine success for each holiday campaign.

  • Who should take this course?

    The holiday PPC Advertising Course can be pursued by professionals who want to specialize in the field of PPC and gain recognition in the digital marketing industry. This course is best suited for:
    • Business owners
    • Entrepreneurs
    • Holiday Marketing Professionals
    • Freelancers and graduates.

  • These industry-leading organizations trust our training

Course preview

    • Lesson 1 - Study Guide: Holiday PPC Advertising Strategies
      • 1.1 Overview
    • Lesson 2 - PPC for the Holidays 45:04
      • 2.1 Overview
      • 2.2 Introduction 00:45
      • 2.3 Traffic Changes During Holidays 00:57
      • 2.4 Online Search & Sales Trends 01:49
      • 2.5 Holiday Keywords 01:38
      • 2.6 Topical Keywords 01:44
      • 2.7 Keyword Mining 00:42
      • 2.8 Negative Keywords 01:00
      • 2.9 Holiday Ads 00:22
      • 2.10 Site Links 00:43
      • 2.11 Product Extensions 01:01
      • 2.12 Location Extensions 00:49
      • 2.13 Benefits for Buyers 01:26
      • 2.14 Campaign Experiments 00:47
      • 2.15 Landing Pages 01:45
      • 2.16 Gift Buying Guides 00:45
      • 2.17 Up-selling & Cross-selling 01:52
      • 2.18 Shipping Guides 01:03
      • 2.19 Bidding & Budgets 02:28
      • 2.20 Conversion Optimizer 00:52
      • 2.21 Ad Rotation 01:15
      • 2.22 Budgets 01:08
      • 2.23 Display Networks 01:19
      • 2.24 Contextual Targeting 00:35
      • 2.25 Topic Targeting 01:03
      • 2.26 Display Ad Builder 01:20
      • 2.27 Remarketing 02:16
      • 2.28 Creating Audiences 05:57
      • 2.29 Mobile Overview 01:08
      • 2.30 Mobile Keyword Research 00:22
      • 2.31 Mobile Location Extensions 00:59
      • 2.32 Other Mobile Considerations 01:32
      • 2.33 Conclusion 03:42
    • Lesson 3 - Conversion Optimization for the Holidays 14:16
      • 3.1 Overview
      • 3.2 Introduction 00:17
      • 3.3 Tips for Holiday Sales 01:08
      • 3.4 Conversion Trinity 03:11
      • 3.5 Why Do Business With You 00:54
      • 3.6 Optimize Internal Search 00:45
      • 3.7 Video Calls to Action 01:16
      • 3.8 Badging and Messaging 01:51
      • 3.9 Shopping Cart Tips 03:34
      • 3.10 Email Tips 00:42
      • 3.11 Flash Sales 00:30
      • 3.12 Thank You 00:08
    • Lesson 4 - YouTube for the Holidays 15:12
      • 4.1 Overview
      • 4.2 Introduction 00:38
      • 4.3 Who Watches YouTube 02:23
      • 4.4 What Do They Watch 00:50
      • 4.5 Examples 01:25
      • 4.6 When to Start 00:35
      • 4.7 Tools to Create 01:13
      • 4.8 Where to Get Insights 01:59
      • 4.9 Why This Season 01:52
      • 4.10 How to Jumpstart 03:38
      • 4.11 Ready to Launch 00:39
    • Lesson 5 - Paid Search Analytics: End-to-End Reporting 12:10
      • 5.1 Overview
      • 5.2 Introduction 03:20
      • 5.3 E2E Paid Search Report 06:03
      • 5.4 Keywords and Matchtype Performance 02:47
    • Quiz
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FAQs

  • How do I enroll for the online training?

    You can enroll for the online training through our website. You can make online payment using any of the following options:
    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal
    Once the online payment is done, you will automatically receive payment receipt, via email.

  • What will I get along with this training?

    In this training, you will have access to online e-learning.

  • Do you provide money back guarantee for the training programs?

    Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.

  • Can I extend the access period?

    Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.

  • Where and how can I access the e-learning content? Are there any limitations?

    Once you register with us for a course by paying the course fee, you can have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail from our side will guide you through the process.

  • I am not able to access the online course. Whom should I contact for a solution?

    Please raise a request via our Help and Support portal to have your issue resolved.

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.

Contact Us

+1-844-532-7688

(Toll Free)

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
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