Course description

  • What’s the focus of this course?

    Simplilearn’s course on Holiday Pay Per Click Advertising, helps Professionals gain an insight into how the dynamics work and sheds light on the latest strategies for designing effective banners to choose the appropriate target audience. The course helps professionals develop skills to tailor the campaigns to generate more clicks & conversions, and specific methods to measure the success.

  • What are the course objectives?

    The Holiday Pay Per Click Advertising course by Simplilearn enables participants to gain expertise on marketing disciplines of Pay Per Click and Pay Search.

    Benefits of being a Holiday Pay Per Click Advertising professional:
    • Gain knowledge and expertise on various aspects of Pay Per Click advertising.
    • Familiarize with the auction model, ranking algorithms and post-click activity.
    • Understand the differences between various search engines and how each one can affect the holiday campaign.
    • Assess the market shared by the search engines.
    • Analyze the past and future Holiday Pay Per Click trends.
    • Define, measure and compare keywords and choose the best to fit your holiday advertising model.
    • Strong awareness of holiday campaign settings, how to structure a holiday campaign, and pricing models especially designed for holidays.
    • Be proficient in writing your own holiday ads, develop landing pages and use ad groups.
    • Review the market trends to decipher which Holiday PPC campaign works for other marketers.
    • Track clicks and the Return on Investment to determine success for each holiday campaign.

  • Who should take this course?

    The holiday PPC Advertising Course can be pursued by professionals who want to specialize in the field of PPC and gain recognition in the digital marketing industry. This course is best suited for:
    • Business owners
    • Entrepreneurs
    • Holiday Marketing Professionals
    • Freelancers and graduates.

  • These industry-leading organizations trust our training

Course preview

    • Lesson 1 - Study Guide: Holiday PPC Advertising Strategies
      • 1.1 Overview
    • Lesson 2 - PPC for the Holidays 45:04
      • 2.1 Overview
      • 2.2 Introduction00:45
      • 2.3 Traffic Changes During Holidays00:57
      • 2.4 Online Search & Sales Trends01:49
      • 2.5 Holiday Keywords01:38
      • 2.6 Topical Keywords01:44
      • 2.7 Keyword Mining00:42
      • 2.8 Negative Keywords01:00
      • 2.9 Holiday Ads00:22
      • 2.10 Site Links00:43
      • 2.11 Product Extensions01:01
      • 2.12 Location Extensions00:49
      • 2.13 Benefits for Buyers01:26
      • 2.14 Campaign Experiments00:47
      • 2.15 Landing Pages01:45
      • 2.16 Gift Buying Guides00:45
      • 2.17 Up-selling & Cross-selling01:52
      • 2.18 Shipping Guides01:03
      • 2.19 Bidding & Budgets02:28
      • 2.20 Conversion Optimizer00:52
      • 2.21 Ad Rotation01:15
      • 2.22 Budgets01:08
      • 2.23 Display Networks01:19
      • 2.24 Contextual Targeting00:35
      • 2.25 Topic Targeting01:03
      • 2.26 Display Ad Builder01:20
      • 2.27 Remarketing02:16
      • 2.28 Creating Audiences05:57
      • 2.29 Mobile Overview01:08
      • 2.30 Mobile Keyword Research00:22
      • 2.31 Mobile Location Extensions00:59
      • 2.32 Other Mobile Considerations01:32
      • 2.33 Conclusion03:42
    • Lesson 3 - Conversion Optimization for the Holidays 14:16
      • 3.1 Overview
      • 3.2 Introduction00:17
      • 3.3 Tips for Holiday Sales01:08
      • 3.4 Conversion Trinity03:11
      • 3.5 Why Do Business With You00:54
      • 3.6 Optimize Internal Search00:45
      • 3.7 Video Calls to Action01:16
      • 3.8 Badging and Messaging01:51
      • 3.9 Shopping Cart Tips03:34
      • 3.10 Email Tips00:42
      • 3.11 Flash Sales00:30
      • 3.12 Thank You00:08
    • Lesson 4 - YouTube for the Holidays 15:12
      • 4.1 Overview
      • 4.2 Introduction00:38
      • 4.3 Who Watches YouTube02:23
      • 4.4 What Do They Watch00:50
      • 4.5 Examples01:25
      • 4.6 When to Start00:35
      • 4.7 Tools to Create01:13
      • 4.8 Where to Get Insights01:59
      • 4.9 Why This Season01:52
      • 4.10 How to Jumpstart03:38
      • 4.11 Ready to Launch00:39
    • Lesson 5 - Paid Search Analytics: End-to-End Reporting 12:10
      • 5.1 Overview
      • 5.2 Introduction03:20
      • 5.3 E2E Paid Search Report06:03
      • 5.4 Keywords and Matchtype Performance02:47
    • Quiz
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    Course advisor

    Brad Geddes
    Brad Geddes Expert PPC Marketer, Founder of Certified Knowledge, Author

    Brad Geddes is the author of Advanced Google AdWords, and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has led more than 60 AdWords seminars.


    • How do I enroll for the online training?

      You can enroll for the online training through our website. You can make online payment using any of the following options:
      • Visa debit/credit card
      • American Express and Diners Club cards
      • Master Card
      • PayPal
      Once the online payment is done, you will automatically receive payment receipt, via email.

    • What will I get along with this training?

      In this training, you will have access to online e-learning.

    • Do you provide money back guarantee for the training programs?

      Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.

    • Can I extend the access period?

      Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.

    • Where and how can I access the e-learning content? Are there any limitations?

      Once you register with us for a course by paying the course fee, you can have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail from our side will guide you through the process.

    • I am not able to access the online course. Whom should I contact for a solution?

      Please raise a request via our Help and Support portal to have your issue resolved.

    • I want to know more about the training program. Whom do I contact?

      Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

    • What do I need to do to unlock my Simplilearn certificate?

      • Complete 85% of the course.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.