Course Description

  • What’s the focus of this course?

    Simplilearn’s course on Holiday Pay Per Click Advertising, helps Professionals gain an insight into how the dynamics work and sheds light on the latest strategies for designing effective banners to choose the appropriate target audience. The course helps professionals develop skills to tailor the campaigns to generate more clicks & conversions, and specific methods to measure the success.

  • What are the course objectives?

    The Holiday Pay Per Click Advertising course by Simplilearn enables participants to gain expertise on marketing disciplines of Pay Per Click and Pay Search.

    Benefits of being a Holiday Pay Per Click Advertising professional:
    • Gain knowledge and expertise on various aspects of Pay Per Click advertising.
    • Familiarize with the auction model, ranking algorithms and post-click activity.
    • Understand the differences between various search engines and how each one can affect the holiday campaign.
    • Assess the market shared by the search engines.
    • Analyze the past and future Holiday Pay Per Click trends.
    • Define, measure and compare keywords and choose the best to fit your holiday advertising model.
    • Strong awareness of holiday campaign settings, how to structure a holiday campaign, and pricing models especially designed for holidays.
    • Be proficient in writing your own holiday ads, develop landing pages and use ad groups.
    • Review the market trends to decipher which Holiday PPC campaign works for other marketers.
    • Track clicks and the Return on Investment to determine success for each holiday campaign.

  • Who should take this course?

    The holiday PPC Advertising Course can be pursued by professionals who want to specialize in the field of PPC and gain recognition in the digital marketing industry. This course is best suited for:
    • Business owners
    • Entrepreneurs
    • Holiday Marketing Professionals
    • Freelancers and graduates.

  • These industry-leading organizations trust our training

Course Preview

    • Lesson 1 - Study Guide: Holiday PPC Advertising Strategies

      • 1.1 Overview
    • Lesson 2 - PPC for the Holidays

      45:04
      • 2.1 Overview
      • 2.2 Introduction
        00:45
      • 2.3 Traffic Changes During Holidays
        00:57
      • 2.4 Online Search & Sales Trends
        01:49
      • 2.5 Holiday Keywords
        01:38
      • 2.6 Topical Keywords
        01:44
      • 2.7 Keyword Mining
        00:42
      • 2.8 Negative Keywords
        01:00
      • 2.9 Holiday Ads
        00:22
      • 2.10 Site Links
        00:43
      • 2.11 Product Extensions
        01:01
      • 2.12 Location Extensions
        00:49
      • 2.13 Benefits for Buyers
        01:26
      • 2.14 Campaign Experiments
        00:47
      • 2.15 Landing Pages
        01:45
      • 2.16 Gift Buying Guides
        00:45
      • 2.17 Up-selling & Cross-selling
        01:52
      • 2.18 Shipping Guides
        01:03
      • 2.19 Bidding & Budgets
        02:28
      • 2.20 Conversion Optimizer
        00:52
      • 2.21 Ad Rotation
        01:15
      • 2.22 Budgets
        01:08
      • 2.23 Display Networks
        01:19
      • 2.24 Contextual Targeting
        00:35
      • 2.25 Topic Targeting
        01:03
      • 2.26 Display Ad Builder
        01:20
      • 2.27 Remarketing
        02:16
      • 2.28 Creating Audiences
        05:57
      • 2.29 Mobile Overview
        01:08
      • 2.30 Mobile Keyword Research
        00:22
      • 2.31 Mobile Location Extensions
        00:59
      • 2.32 Other Mobile Considerations
        01:32
      • 2.33 Conclusion
        03:42
    • Lesson 3 - Conversion Optimization for the Holidays

      14:16
      • 3.1 Overview
      • 3.2 Introduction
        00:17
      • 3.3 Tips for Holiday Sales
        01:08
      • 3.4 Conversion Trinity
        03:11
      • 3.5 Why Do Business With You
        00:54
      • 3.6 Optimize Internal Search
        00:45
      • 3.7 Video Calls to Action
        01:16
      • 3.8 Badging and Messaging
        01:51
      • 3.9 Shopping Cart Tips
        03:34
      • 3.10 Email Tips
        00:42
      • 3.11 Flash Sales
        00:30
      • 3.12 Thank You
        00:08
    • Lesson 4 - YouTube for the Holidays

      15:12
      • 4.1 Overview
      • 4.2 Introduction
        00:38
      • 4.3 Who Watches YouTube
        02:23
      • 4.4 What Do They Watch
        00:50
      • 4.5 Examples
        01:25
      • 4.6 When to Start
        00:35
      • 4.7 Tools to Create
        01:13
      • 4.8 Where to Get Insights
        01:59
      • 4.9 Why This Season
        01:52
      • 4.10 How to Jumpstart
        03:38
      • 4.11 Ready to Launch
        00:39
    • Lesson 5 - Paid Search Analytics: End-to-End Reporting

      12:10
      • 5.1 Overview
      • 5.2 Introduction
        03:20
      • 5.3 E2E Paid Search Report
        06:03
      • 5.4 Keywords and Matchtype Performance
        02:47
    • Quiz

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Course Advisor

Brad Geddes
Brad Geddes Expert PPC Marketer, Founder of Certified Knowledge, Author

Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.

      FAQs

      • How do I enroll for the online training?

        You can enroll for the online training through our website. You can make online payment using any of the following options:
        • Visa debit/credit card
        • American Express and Diners Club cards
        • Master Card
        • PayPal
        Once the online payment is done, you will automatically receive payment receipt, via email.

      • What will I get along with this training?

        In this training, you will have access to online e-learning.

      • Do you provide money back guarantee for the training programs?

        Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.

      • Can I extend the access period?

        Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.

      • Where and how can I access the e-learning content? Are there any limitations?

        Once you register with us for a course by paying the course fee, you can have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail from our side will guide you through the process.

      • I am not able to access the online course. Whom should I contact for a solution?

        Please raise a request via our Help and Support portal to have your issue resolved.

      • I want to know more about the training program. Whom do I contact?

        Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

      • What do I need to do to unlock my Simplilearn certificate?

        • Complete 85% of the course.

          • Disclaimer
          • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.