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  • 2+ hours of high quality e-learning content
  • Topics on understanding social media strategy
  • Topics on building social media strategy
  • Simulation exam
  • Progress quizzes
  • Downloadable workbooks

Course description

  • What’s the focus of this course?

    Social Media marketing is all about how to increase traffic, promote brand and protect online reputation with techniques and strategies on social media sites.

    The Social Media Foundation Course from Simplilearn is aimed at training participants in the basic concepts of Social Media and related fields in digital marketing.

    The course introduces participants to Social Media concepts such as branding, public affairs, marketing communications (internal or external), or community engagement. The course also provides an overview of planning, executing, and assessing an effective social media campaign for corporations, government agencies, or non-profit organizations.

  • What are the course objectives?

    The Social Media Foundation training provides essential knowledge in social media best practices and marketing techniques. By the end of this course, participants will be able to:
    • Understand Social media communication principles and platforms
    • Understand social media strategies and tactics
    • Do Blogging for Business
    • Finding and Communicating with Influencers
    • Understand Video / Viral Marketing / YouTube / Image Marketing
    • Understand Microblogging and Twitter
    • Comprehend Online Reputation Management
    • Understand Social Media Measurement
    • Do Marketing through LinkedIn / Pinterest   

  • Who should take this course?

    The Social Media Foundation course is best suited for aspirants who wish to begin their career in digital marketing through social media. However, the course is best suited for:
    • Business owners
    • Entrepreneurs
    • Online Marketers
    • Professionals in their early career
    • Marketing Professionals
    • Bloggers
    • Copywriters & Content Writers
    • PR Professionals
    • Fresh graduates

  • These industry-leading organizations trust our training

Course preview

  • Lesson 1 - Introduction to Social Media
    • Part 01 - Understanding Social Media Strategy 23:58
      • 1.1 Introduction00:24
      • 1.2 What's In It For Me00:35
      • 1.3 Objectives00:22
      • 1.4 What is Social Media01:55
      • 1.5 All Business Sizes04:44
      • 1.6 Who uses Social Media01:37
      • 1.7 Paid, Earned, Owned03:19
      • 1.8 Old School Vs. New School04:39
      • 1.9 Internal Team Structure05:44
      • 1.10 Key Takeaways00:39
    • Part 02 - Building a Social Media Strategy 19:35
      • 2.1 Introduction00:14
      • 2.2 What's In It For Me00:31
      • 2.3 Objectives00:22
      • 2.4 Social Media Needs a Goal02:25
      • 2.5 Working with a Business Goal02:38
      • 2.6 Selecting Tactics02:41
      • 2.7 Tracking Micro Goals03:30
      • 2.8 Social Media Home Base04:52
      • 2.9 Put it All to Work01:33
      • 2.10 Key Takeaways00:49
    • Quiz
      • Quiz
  • Lesson 2 - Making the Message Stick and Spread
    • Making the Message Stick and Spread 21:52
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:35
      • 1.3 Objectives00:19
      • 1.4 Viral Potential01:19
      • 1.5 Generating Buzz01:09
      • 1.6 Four Commandments of Viral01:37
      • 1.7 What Makes People Share09:49
      • 1.8 Balancing Viral Impact01:26
      • 1.9 Extreme Examples01:03
      • 1.10 Balanced Example01:18
      • 1.11 How to Fine-Tune your Campaign02:28
      • 1.12 Key Takeaways00:35
    • Quiz
      • Quiz
  • Lesson 3 - Social Media Channels
    • Part 01 - Social Media Channels Blogs 11:12
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:27
      • 1.3 Objectives00:16
      • 1.4 Understand the Landscape01:12
      • 1.5 Introduction to Blogs02:09
      • 1.6 Before You Blog00:55
      • 1.7 The 80-20 Rule for Visitors01:17
      • 1.8 Five Skills for Blogging00:49
      • 1.9 Building a Content Plan02:23
      • 1.10 Content and Conversion Points00:49
      • 1.11 Key Takeaways00:41
    • Part 02 - Social Media Channels Microblogs 09:59
      • 2.1 Introduction00:11
      • 2.2 What's In It For Me00:30
      • 2.3 Objectives00:18
      • 2.4 What is Microblogging?02:12
      • 2.5 Establish Clear Goals01:01
      • 2.6 Why Retweets Matter01:04
      • 2.7 Why Lists Matter01:00
      • 2.8 You Need to Track01:15
      • 2.9 Tools00:46
      • 2.10 Time Spent on Twitter01:02
      • 2.11 Key Takeaways00:40
    • Part 03 - Social Media Channels Social Networks 15:21
      • 3.1 Introduction00:29
      • 3.2 What's In It For Me00:30
      • 3.3 Objectives00:22
      • 3.4 How Social Networking Works01:02
      • 3.5 Kings of Networking01:30
      • 3.6 What do People Share01:52
      • 3.7 Understanding Facebook02:08
      • 3.8 Make FB Your Second Home02:13
      • 3.9 Importance of Feeds02:01
      • 3.10 Facebook Ads01:07
      • 3.11 Understanding LinkedIn01:18
      • 3.12 Key Takeaways00:49
    • Part 04 - Social Media Channels Media Sharing Sites 15:48
      • 4.1 Introduction00:25
      • 4.2 What's In It For Me00:29
      • 4.3 Objectives00:19
      • 4.4 Online Media statistics01:51
      • 4.5 Understanding YouTube03:09
      • 4.6 Understanding Pinterest03:16
      • 4.7 Strengths of Pinterest01:51
      • 4.8 Understanding Instagram03:43
      • 4.9 Key Takeaways00:45
    • Part 05 - Social Media Channels Social Review Sites 05:37
      • 5.1 Introduction00:27
      • 5.2 What's In It For Me00:35
      • 5.3 Objectives00:19
      • 5.4 Leveraging Social Reviews02:26
      • 5.5 React When Appropriate01:18
      • 5.6 Key Takeaways00:32
    • Quiz
      • Quiz
  • Lesson 4 - Engaging With Influencers
    • Engaging With Influencers 23:32
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:32
      • 1.3 Objectives00:23
      • 1.4 Goals with Influencers00:53
      • 1.5 Who Are They01:41
      • 1.6 What and Where They Share05:21
      • 1.7 Hunting for Influencers03:10
      • 1.8 New Way of Doing Things01:54
      • 1.9 Keys to a Great Pitch01:33
      • 1.10 Mapping Out Approaches01:18
      • 1.11 Pitch Checklist01:48
      • 1.12 About Evangelists01:32
      • 1.13 About Influencers01:41
      • 1.14 Focus on the Process00:57
      • 1.15 Key Takeaways00:35
    • Quiz
      • Quiz
  • Lesson 5 - Listening and Reputation Management
    • Listening and Reputation Management 15:17
      • 1.1 Introduction00:31
      • 1.2 What's In It For Me00:26
      • 1.3 Objectives00:26
      • 1.4 Six Steps to Reputation Management00:34
      • 1.5 Listen and Identify01:21
      • 1.6 Research00:57
      • 1.7 Communicate01:19
      • 1.8 Resolve and Follow Up05:45
      • 1.9 Responding to Situations00:29
      • 1.10 Put What You Hear to Work02:38
      • 1.11 Key Takeaways00:51
    • Quiz
      • Quiz
  • Lesson 6 - Social Media Measurement
    • Social Media Measurement 13:11
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:31
      • 1.3 Objectives00:24
      • 1.4 Which Conversations Matter00:35
      • 1.5 Influencer Impact02:08
      • 1.6 Engagement, Promotion, and Conversion04:36
      • 1.7 Choosing the Right Metrics01:52
      • 1.8 Learning from Mistakes02:13
      • 1.9 Key Takeaways00:38
    • Quiz
      • Quiz
  • Lesson 7 - Integrating Social Media with Other Disciplines
    • Integrating Social Media with Other Disciplines 09:15
      • 1.1 Introduction00:18
      • 1.2 What's In It For Me00:32
      • 1.3 Objectives00:21
      • 1.4 SEO and Social02:10
      • 1.5 Mobile and Social00:36
      • 1.6 Content Marketing and Social02:33
      • 1.7 PPC and Social00:44
      • 1.8 Conversion and Social00:41
      • 1.9 Analytics and Social00:50
      • 1.10 Key Takeaways00:30
    • Quiz
      • Quiz
  • Free Course
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Exam & certification

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

FAQs

  • What is the online marketing field all about?

    Digital marketing or online marketing field is the electronic commerce vertical which uses the World Wide Web and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What topics does the training cover?

    Our training package gives you a complete feel of the Online marketing concepts by covering a diverse set of topics.

  • Is the training relevant with the times?

    Simplilearn strives to provide best quality content which is latest and up-to-date with the industry standards. Our experienced and certified trainers, Subject Matter Experts constantly research on the latest trends to infuse them into our training programs. Every change happening in the market is immediately considered and our training packages are regularly upgraded and updated.

  • How long will I be spending on the training?

    You will be spending around 2- 4 hours to complete the course.

  • What are the prerequisites to attend the training?

    Individuals are expected to have a fair idea on popular search engines and working knowledge of the MS Office suite which includes Word, Excel and PowerPoint.

  • Tell me more about your authors?

    Our reputed authors team have a long innings with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers or speakers at conferences with adequate experience.
    • Google's very own 'Digital Marketing Evangelist', Avinash Kaushik, a master in Web Analytics, trains participants to collect, organize, analyze web traffic data and improve the site performance.
    • Jennifer Cario, Social media authority provides an insight on building real customer relationships using techniques and strategies ideal for the social media.
    • Industry expert Todd Malicoat is there for participants to clear their queries on Search Engine Optimization rankings and traffic.
    • Training with NY-Times bestselling author Bryan Eisenberg is an awesome experience as he guides participants through conversion optimization, landing page performances and tips to get more traffic to your website.
    • Matt Bailey, founder and president of SiteLogic gives participants an overview of Internet marketing fundamentals.
    • Jeff, CMO at Mobivity gives audience a thorough knowledge on mobile marketing.

  • Who are your clientele for this course?

    Audience, attending our training is usually working professionals, who are looking forward to sharpen and upgrade their skills to face the competitive careers. Professionals in entry and mid-level positions find our training ideal.

  • How is the job market for Online marketing professionals?

    The job market is wide open for online marketing certified professionals as an estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source: Monster.Com). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a plethora of opportunities.

    Simplilearn’s training prepares novice individuals and experienced professionals to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • How does the online self-learning training work?

    Participants enrolled for the course move through a structured pattern of study, which allows them to study at their own pace and place. The training is packaged with the latest video lessons and e-learning content to get a complete overview of all the concepts.

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

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Contact Us

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  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
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