Course Description

  • What’s the focus of this course?

    Social Media marketing is all about how to increase traffic, promote brand and protect online reputation with techniques and strategies on social media sites.

    The Social Media Foundation Course from Simplilearn is aimed at training participants in the basic concepts of Social Media and related fields in digital marketing.

    The course introduces participants to Social Media concepts such as branding, public affairs, marketing communications (internal or external), or community engagement. The course also provides an overview of planning, executing, and assessing an effective social media campaign for corporations, government agencies, or non-profit organizations.

  • What are the course objectives?

    The Social Media Foundation training provides essential knowledge in social media best practices and marketing techniques. By the end of this course, participants will be able to:
    • Understand Social media communication principles and platforms
    • Understand social media strategies and tactics
    • Do Blogging for Business
    • Finding and Communicating with Influencers
    • Understand Video / Viral Marketing / YouTube / Image Marketing
    • Understand Microblogging and Twitter
    • Comprehend Online Reputation Management
    • Understand Social Media Measurement
    • Do Marketing through LinkedIn / Pinterest   

  • Who should take this course?

    The Social Media Foundation course is best suited for aspirants who wish to begin their career in digital marketing through social media. However, the course is best suited for:
    • Business owners
    • Entrepreneurs
    • Online Marketers
    • Professionals in their early career
    • Marketing Professionals
    • Bloggers
    • Copywriters & Content Writers
    • PR Professionals
    • Fresh graduates

  • These industry-leading organizations trust our training

Course Preview

    • Lesson 00 - Faculty Introduction

      • Faculty Introduction
    • Lesson 01 - Introduction to Social Media

      • 1.01 Introduction to Social Media
      • 1.02 Modern Communication
      • 1.03 Social Media Landscape
      • 1.04 Social Media and Content Marketing
      • 1.05 Reputation Management and Monitoring
      • 1.06 Customer Engagement
      • 1.07 Key Takeaways
      • Quiz
    • Lesson 02 - Social Media Strategy and Planning

      • 2.01 Introduction
      • 2.02 Social Media Impact On Business Goals
      • 2.03 Social Media Marketing Integration
      • 2.04 Strategic Business channel Part 1
      • 2.05 Strategic Business channel Part 2
      • 2.06 Define Your Target Audience
      • 2.07 Types of Content to Post and Promote
      • 2.08 Key Takeaways
      • Quiz
    • Lesson 03 - Social Media Channel Management

      • 3.01 Introduction
      • 3.02 Social Networking
      • 3.03 Microblogging
      • 3.04 Media Sharing Videos
      • 3.05 Media Sharing Images
      • 3.06 Other Services
      • 3.07 Key Takeaways
      • Quiz
    • Lesson 04 - Social Media Management Tools

      • 4.01 Introduction
      • 4.02 Impact On Business Goals
      • 4.03 Buffer
      • 4.04 Hootsuite
      • 4.05 Social Studio
      • 4.06 Link Shortener
      • 4.07 Key Takeaways
      • Quiz
    • Lesson 05 - Social Media Measurement and Reporting

      • 5.01 Introduction
      • 5.02 Key Performance Indicators
      • 5.03 Social Analytics Tools
      • 5.04 Key Takeaways
      • Quiz
    • Lesson 06 - Social Advertising

      • 6.01 Introduction
      • 6.02 Social Advertising Key Factors
      • 6.03 Advertising Campaign in LinkedIn and Facebook
      • 6.04 Key Takeaways
      • Quiz
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Exam & Certification

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.


Alexios Lorentzos
Alexios Lorentzos

A helpful course that's suitable even for beginners in the social media world. Useful insights and a wide variety of tools every Social Media Manager needs. Keep it up!

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      • What is the online marketing field all about?

        Digital marketing or online marketing field is the electronic commerce vertical which uses the World Wide Web and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

      • What topics does the training cover?

        Our training package gives you a complete feel of the Online marketing concepts by covering a diverse set of topics.

      • Is the training relevant with the times?

        Simplilearn strives to provide best quality content which is latest and up-to-date with the industry standards. Our experienced and certified trainers, Subject Matter Experts constantly research on the latest trends to infuse them into our training programs. Every change happening in the market is immediately considered and our training packages are regularly upgraded and updated.

      • How long will I be spending on the training?

        You will be spending around 2- 4 hours to complete the course.

      • What are the prerequisites to attend the training?

        Individuals are expected to have a fair idea on popular search engines and working knowledge of the MS Office suite which includes Word, Excel and PowerPoint.

      • Tell me more about your authors?

        Our reputed authors team have a long innings with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers or speakers at conferences with adequate experience.
        • Industry expert Todd Malicoat is there for participants to clear their queries on Search Engine Optimization rankings and traffic.
        • Training with NY-Times bestselling author Bryan Eisenberg is an awesome experience as he guides participants through conversion optimization, landing page performances and tips to get more traffic to your website.
        • Matt Bailey, founder and president of SiteLogic gives participants an overview of Internet marketing fundamentals.
        • Jeff, CMO at Mobivity gives audience a thorough knowledge on mobile marketing.

      • Who are your clientele for this course?

        Audience, attending our training is usually working professionals, who are looking forward to sharpen and upgrade their skills to face the competitive careers. Professionals in entry and mid-level positions find our training ideal.

      • How is the job market for Online marketing professionals?

        The job market is wide open for online marketing certified professionals as an estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source: Monster.Com). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a plethora of opportunities.

        Simplilearn’s training prepares novice individuals and experienced professionals to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

      • How does the online self-learning training work?

        Participants enrolled for the course move through a structured pattern of study, which allows them to study at their own pace and place. The training is packaged with the latest video lessons and e-learning content to get a complete overview of all the concepts.

      • I want to know more about the training program. Whom do I contact?

        Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

          • Disclaimer
          • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.