Course Description

  • What’s the focus of this course?

    Simplilearn’s course on Twitter Marketing and  Advertising  is a tailored personalized course to enable the professional gain a thorough knowledge on the aspects of this social networking  site  and make the best use of this latest marketing strategy.

  • What are the course objectives?

    Twitter Marketing and Advertising Course offers the following benefits:
    • Learn to create compelling condensed tweets to grab the attention of the reader
    • Incorporate the latest strategies to tweet information to increase brand awareness
    • Able to connect to a larger crowd by using keywords
    • Increase traffic to the website
    • Learn to generate revenue by turning viewers to potential leads or sales.

  • Who should take this course?

    Twitter Marketing and Advertising is great course for marketers. Twitter is an efficient marketing strategy to attract website traffic, to improve brand awareness and generate revenue.
    • The professional has an expertise in expanding businesses to a wider geographical area through Twitter
    • Experienced and skilled marketers have immense demand in the job market.
    • Career is not restricted to one sector, every industry is now looking at Social Media to expand their business, create awareness and create awareness globally as Twitter is gaining more ground and is attracting a lot of new users.

  • These industry-leading organizations trust our training

Course Preview

    • Lesson 1 - Leveraging Twitter, Part 1: Understanding Twitter

      11:01
      • 1.1 Overview
      • 1.2 Introduction
        00:15
      • 1.3 What is Twitter?
        01:28
      • 1.4 Twitter Then & Now
        01:07
      • 1.5 Popularity in the USA
        01:04
      • 1.6 Popularity Internationally
        02:42
      • 1.7 Twitter Demographics
        02:15
      • 1.8 Marketing Impact
        01:44
      • 1.9 Coming Up
        00:26
    • Lesson 2 - Leveraging Twitter, Part 2: Twitter Marketing Foundations

      26:11
      • 2.1 Overview
      • 2.2 Introduction
        00:16
      • 2.3 Twitter Looking Like Facebook
        00:37
      • 2.4 Twitter Profile Dimensions
        01:53
      • 2.5 Designing Your Header
        01:26
      • 2.6 Image Post Tips
        02:32
      • 2.7 Twitter Video
        02:09
      • 2.8 Embeddable Tweets
        01:25
      • 2.9 URL Shorteners
        01:47
      • 2.10 How Many Accounts?
        01:32
      • 2.11 What Are Hashtags?
        02:48
      • 2.12 Joining Existing Hashtags
        01:50
      • 2.13 Understanding Hashtags
        02:13
      • 2.14 Why Retweets Matter
        01:43
      • 2.15 Creating a Twitter List
        01:45
      • 2.16 Leveraging Twitter Lists
        01:54
      • 2.17 Coming Up
        00:21
    • Lesson 3 - Leveraging Twitter, Part 3: Twitter Search & Twitter Cards

      14:12
      • 3.1 Overview
      • 3.2 Introduction
        00:15
      • 3.3 Advanced Search
        02:34
      • 3.4 Twitter Search Campaign Prep
        01:29
      • 3.5 Other Uses for Search
        01:04
      • 3.6 Twitter Cards Overview
        00:38
      • 3.7 Summary Cards
        01:00
      • 3.8 Large Photo & Product Cards
        01:07
      • 3.9 Player Cards
        00:49
      • 3.10 Enabling Twitter Cards on Your Site
        01:00
      • 3.11 Conversion & Campaign Cards
        03:09
      • 3.12 More Ways to Leverage Cards
        01:07
    • Lesson 4 - Leveraging Twitter, Part 4: Define a Goal & Create a Strategy

      30:16
      • 4.1 Overview
      • 4.2 Introduction
        00:16
      • 4.3 Twitter Strategy
        01:40
      • 4.4 Twitter's Marketing Impact
        01:03
      • 4.5 Build a Strategy
        02:53
      • 4.6 Goals and Team Define Strategy
        03:58
      • 4.7 Brand Building
        03:51
      • 4.8 Credibility Boosting
        02:58
      • 4.9 Reputation Management
        05:09
      • 4.10 JetBlue Example: Reputation Management
        02:44
      • 4.11 Driving Conversions
        03:19
      • 4.12 Automation Advice
        02:03
      • 4.13 Coming Up
        00:22
    • Lesson 5 - Leveraging Twitter, Part 5: Twitter Tools

      22:50
      • 5.1 Overview
      • 5.2 Introduction
        00:15
      • 5.3 Client & Tool Considerations
        02:34
      • 5.4 Tools for Team Management
        01:47
      • 5.5 Tools for Content Research
        01:33
      • 5.6 Tools for Influencer Research
        01:56
      • 5.7 Native Analytics
        02:05
      • 5.8 Top Twitter Items
        03:08
      • 5.9 In-Depth Analytics
        04:00
      • 5.10 Tracking Conversation
        02:28
      • 5.11 Goal Tracking
        03:04
    • Lesson 1 - Twitter Advertising, Part 1: Understanding the Options

      15:06
      • 1.1 Overview
      • 1.2 Introduction
        00:16
      • 1.3 Twitter Advertising Space
        01:27
      • 1.4 Understanding Twitter Ads
        00:48
      • 1.5 Understanding Promoted Accounts
        01:16
      • 1.6 Reasons for Promoted Accounts
        03:04
      • 1.7 Understanding Promoted Tweets
        01:02
      • 1.8 Reasons for Promoted Tweets
        02:23
      • 1.9 Understanding Promoted Trends
        01:41
      • 1.10 Reasons for Promoted Trends
        02:46
      • 1.11 Coming Up
        00:23
    • Lesson 2 - Twitter Advertising, Part 2: Understanding Targeting & Bids

      11:40
      • 2.1 Overview
      • 2.2 Introduction
        00:09
      • 2.3 Start with Twitter Ads
        00:57
      • 2.4 Marketing Platform Partners
        01:44
      • 2.5 Certified Partner Program
        01:27
      • 2.6 Ad Targeting
        02:42
      • 2.7 Promoted Tweets
        02:23
      • 2.8 Keep in Mind
        01:50
      • 2.9 Coming Up
        00:28
    • Lesson 3 - Twitter Advertising, Part 3: Advanced Twitter Targeting with TV Ads

      11:50
      • 3.1 Overview
      • 3.2 Introduction
        00:13
      • 3.3 Two-Screen Popularity & Behaviors
        03:06
      • 3.4 Nielsen Twitter TV Ratings
        02:16
      • 3.5 Twitter Amplify Potential
        02:18
      • 3.6 Twitter Amplify
        02:17
      • 3.7 TV Conversation Targeting
        01:17
      • 3.8 Coming Up
        00:23
    • Lesson 4 - Twitter Advertising, Part 4: Increased Ad Engagement with Twitter Cards

      10:25
      • 4.1 Overview
      • 4.2 Introduction
        00:08
      • 4.3 Challenge of Twitter Marketing
        01:05
      • 4.4 Introducing Twitter Cards
        01:17
      • 4.5 Types of Twitter Cards
        01:02
      • 4.6 Setting Up Twitter Cards
        01:39
      • 4.7 Tailored Audiences
        02:13
      • 4.8 CRM Targeting
        03:01
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Exam & Certification

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.

    FAQs

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      Once the online payment is done, you will automatically receive payment receipt, via email.

    • What will I get along with this training?

      In this training, you will have access to online e-learning.

    • Do you provide money back guarantee for the training programs?

      Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.

    • Can I extend the access period?

      Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.

    • Where and how can I access the e-learning content? Are there any limitations?

      Once you register with us for a course by paying the course fee, you can have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail from our side will guide you through the process.

    • I am not able to access the online course. Whom should I contact for a solution?

      Please raise a request via our Help and Support portal to have your issue resolved.

    • I want to know more about the training program. Whom do I contact?

      Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.