Key features

MONEY BACK GUARANTEE

How this works :

At Simplilearn, we greatly value the trust of our patrons. Our courses were designed to deliver an effective learning experience, and have helped over half a million find their professional calling. But if you feel your course is not to your liking, we offer a 7-day money-back guarantee. Just send us a refund request within 7 days of purchase, and we will refund 100% of your payment, no questions asked!

For Self Placed Learning :

Raise refund request within 7 days of purchase of course. Money back guarantee is void if the participant has accessed more than 25% content.

  • 9 high quality chapters
  • 2.5+ hours of high quality e-learning
  • Course completion certificate

Course description

  • What’s the focus of this course?

    Simplilearn’s course on Twitter Marketing and  Advertising  is a tailored personalized course to enable the professional gain a thorough knowledge on the aspects of this social networking  site  and make the best use of this latest marketing strategy.

  • What are the course objectives?

    Twitter Marketing and Advertising Course offers the following benefits:
    • Learn to create compelling condensed tweets to grab the attention of the reader
    • Incorporate the latest strategies to tweet information to increase brand awareness
    • Able to connect to a larger crowd by using keywords
    • Increase traffic to the website
    • Learn to generate revenue by turning viewers to potential leads or sales.

  • Who should take this course?

    Twitter Marketing and Advertising is great course for marketers. Twitter is an efficient marketing strategy to attract website traffic, to improve brand awareness and generate revenue.
    • The professional has an expertise in expanding businesses to a wider geographical area through Twitter
    • Experienced and skilled marketers have immense demand in the job market.
    • Career is not restricted to one sector, every industry is now looking at Social Media to expand their business, create awareness and create awareness globally as Twitter is gaining more ground and is attracting a lot of new users.

  • These industry-leading organizations trust our training

Course preview

    • Lesson 1 - Leveraging Twitter, Part 1: Understanding Twitter 11:01
      • 1.1 Overview
      • 1.2 Introduction 00:15
      • 1.3 What is Twitter? 01:28
      • 1.4 Twitter Then & Now 01:07
      • 1.5 Popularity in the USA 01:04
      • 1.6 Popularity Internationally 02:42
      • 1.7 Twitter Demographics 02:15
      • 1.8 Marketing Impact 01:44
      • 1.9 Coming Up 00:26
    • Lesson 2 - Leveraging Twitter, Part 2: Twitter Marketing Foundations 26:11
      • 2.1 Overview
      • 2.2 Introduction 00:16
      • 2.3 Twitter Looking Like Facebook 00:37
      • 2.4 Twitter Profile Dimensions 01:53
      • 2.5 Designing Your Header 01:26
      • 2.6 Image Post Tips 02:32
      • 2.7 Twitter Video 02:09
      • 2.8 Embeddable Tweets 01:25
      • 2.9 URL Shorteners 01:47
      • 2.10 How Many Accounts? 01:32
      • 2.11 What Are Hashtags? 02:48
      • 2.12 Joining Existing Hashtags 01:50
      • 2.13 Understanding Hashtags 02:13
      • 2.14 Why Retweets Matter 01:43
      • 2.15 Creating a Twitter List 01:45
      • 2.16 Leveraging Twitter Lists 01:54
      • 2.17 Coming Up 00:21
    • Lesson 3 - Leveraging Twitter, Part 3: Twitter Search & Twitter Cards 14:12
      • 3.1 Overview
      • 3.2 Introduction 00:15
      • 3.3 Advanced Search 02:34
      • 3.4 Twitter Search Campaign Prep 01:29
      • 3.5 Other Uses for Search 01:04
      • 3.6 Twitter Cards Overview 00:38
      • 3.7 Summary Cards 01:00
      • 3.8 Large Photo & Product Cards 01:07
      • 3.9 Player Cards 00:49
      • 3.10 Enabling Twitter Cards on Your Site 01:00
      • 3.11 Conversion & Campaign Cards 03:09
      • 3.12 More Ways to Leverage Cards 01:07
    • Lesson 4 - Leveraging Twitter, Part 4: Define a Goal & Create a Strategy 30:16
      • 4.1 Overview
      • 4.2 Introduction 00:16
      • 4.3 Twitter Strategy 01:40
      • 4.4 Twitter's Marketing Impact 01:03
      • 4.5 Build a Strategy 02:53
      • 4.6 Goals and Team Define Strategy 03:58
      • 4.7 Brand Building 03:51
      • 4.8 Credibility Boosting 02:58
      • 4.9 Reputation Management 05:09
      • 4.10 JetBlue Example: Reputation Management 02:44
      • 4.11 Driving Conversions 03:19
      • 4.12 Automation Advice 02:03
      • 4.13 Coming Up 00:22
    • Lesson 5 - Leveraging Twitter, Part 5: Twitter Tools 22:50
      • 5.1 Overview
      • 5.2 Introduction 00:15
      • 5.3 Client & Tool Considerations 02:34
      • 5.4 Tools for Team Management 01:47
      • 5.5 Tools for Content Research 01:33
      • 5.6 Tools for Influencer Research 01:56
      • 5.7 Native Analytics 02:05
      • 5.8 Top Twitter Items 03:08
      • 5.9 In-Depth Analytics 04:00
      • 5.10 Tracking Conversation 02:28
      • 5.11 Goal Tracking 03:04
    • Lesson 1 - Twitter Advertising, Part 1: Understanding the Options 15:06
      • 1.1 Overview
      • 1.2 Introduction 00:16
      • 1.3 Twitter Advertising Space 01:27
      • 1.4 Understanding Twitter Ads 00:48
      • 1.5 Understanding Promoted Accounts 01:16
      • 1.6 Reasons for Promoted Accounts 03:04
      • 1.7 Understanding Promoted Tweets 01:02
      • 1.8 Reasons for Promoted Tweets 02:23
      • 1.9 Understanding Promoted Trends 01:41
      • 1.10 Reasons for Promoted Trends 02:46
      • 1.11 Coming Up 00:23
    • Lesson 2 - Twitter Advertising, Part 2: Understanding Targeting & Bids 11:40
      • 2.1 Overview
      • 2.2 Introduction 00:09
      • 2.3 Start with Twitter Ads 00:57
      • 2.4 Marketing Platform Partners 01:44
      • 2.5 Certified Partner Program 01:27
      • 2.6 Ad Targeting 02:42
      • 2.7 Promoted Tweets 02:23
      • 2.8 Keep in Mind 01:50
      • 2.9 Coming Up 00:28
    • Lesson 3 - Twitter Advertising, Part 3: Advanced Twitter Targeting with TV Ads 11:50
      • 3.1 Overview
      • 3.2 Introduction 00:13
      • 3.3 Two-Screen Popularity & Behaviors 03:06
      • 3.4 Nielsen Twitter TV Ratings 02:16
      • 3.5 Twitter Amplify Potential 02:18
      • 3.6 Twitter Amplify 02:17
      • 3.7 TV Conversation Targeting 01:17
      • 3.8 Coming Up 00:23
    • Lesson 4 - Twitter Advertising, Part 4: Increased Ad Engagement with Twitter Cards 10:25
      • 4.1 Overview
      • 4.2 Introduction 00:08
      • 4.3 Challenge of Twitter Marketing 01:05
      • 4.4 Introducing Twitter Cards 01:17
      • 4.5 Types of Twitter Cards 01:02
      • 4.6 Setting Up Twitter Cards 01:39
      • 4.7 Tailored Audiences 02:13
      • 4.8 CRM Targeting 03:01
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

FAQs

  • How do I enroll for the online training?

    You can enroll for the online training through our website. You can make online payment using any of the following options:
    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal
    Once the online payment is done, you will automatically receive payment receipt, via email.

  • What will I get along with this training?

    In this training, you will have access to online e-learning.

  • Do you provide money back guarantee for the training programs?

    Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.

  • Can I extend the access period?

    Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.

  • Where and how can I access the e-learning content? Are there any limitations?

    Once you register with us for a course by paying the course fee, you can have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail from our side will guide you through the process.

  • I am not able to access the online course. Whom should I contact for a solution?

    Please raise a request via our Help and Support portal to have your issue resolved.

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

Contact Us

+1-844-532-7688

(Toll Free)

Request more information

For individuals
For business
Name*
Email*
Phone Number*
Your Message (Optional)
We are looking into your query.
Our consultants will get in touch with you soon.

A Simplilearn representative will get back to you in one business day.

First Name*
Last Name*
Email*
Phone Number*
Company*
Job Title*

People also bought this Masters Program:

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
/index/hidden/ - Never remove this line