Key features

MONEY BACK GUARANTEE

How this works :

At Simplilearn, we greatly value the trust of our patrons. Our courses were designed to deliver an effective learning experience, and have helped over half a million find their professional calling. But if you feel your course is not to your liking, we offer a 7-day money-back guarantee. Just send us a refund request within 7 days of purchase, and we will refund 100% of your payment, no questions asked!

For Self Placed Learning :

Raise refund request within 7 days of purchase of course. Money back guarantee is void if the participant has accessed more than 25% content.

  • 9 high quality chapters
  • 2.5+ hours of high quality e-learning
  • Course completion certificate

Course description

  • What’s the focus of this course?

    Simplilearn’s course on Twitter Marketing and  Advertising  is a tailored personalized course to enable the professional gain a thorough knowledge on the aspects of this social networking  site  and make the best use of this latest marketing strategy.

  • What are the course objectives?

    Twitter Marketing and Advertising Course offers the following benefits:
    • Learn to create compelling condensed tweets to grab the attention of the reader
    • Incorporate the latest strategies to tweet information to increase brand awareness
    • Able to connect to a larger crowd by using keywords
    • Increase traffic to the website
    • Learn to generate revenue by turning viewers to potential leads or sales.

  • Who should take this course?

    Twitter Marketing and Advertising is great course for marketers. Twitter is an efficient marketing strategy to attract website traffic, to improve brand awareness and generate revenue.
    • The professional has an expertise in expanding businesses to a wider geographical area through Twitter
    • Experienced and skilled marketers have immense demand in the job market.
    • Career is not restricted to one sector, every industry is now looking at Social Media to expand their business, create awareness and create awareness globally as Twitter is gaining more ground and is attracting a lot of new users.

  • These industry-leading organizations trust our training

Course preview

    • Lesson 1 - Leveraging Twitter, Part 1: Understanding Twitter 11:01
      • 1.1 Overview
      • 1.2 Introduction00:15
      • 1.3 What is Twitter?01:28
      • 1.4 Twitter Then & Now01:07
      • 1.5 Popularity in the USA01:04
      • 1.6 Popularity Internationally02:42
      • 1.7 Twitter Demographics02:15
      • 1.8 Marketing Impact01:44
      • 1.9 Coming Up00:26
    • Lesson 2 - Leveraging Twitter, Part 2: Twitter Marketing Foundations 26:11
      • 2.1 Overview
      • 2.2 Introduction00:16
      • 2.3 Twitter Looking Like Facebook00:37
      • 2.4 Twitter Profile Dimensions01:53
      • 2.5 Designing Your Header01:26
      • 2.6 Image Post Tips02:32
      • 2.7 Twitter Video02:09
      • 2.8 Embeddable Tweets01:25
      • 2.9 URL Shorteners01:47
      • 2.10 How Many Accounts?01:32
      • 2.11 What Are Hashtags?02:48
      • 2.12 Joining Existing Hashtags01:50
      • 2.13 Understanding Hashtags02:13
      • 2.14 Why Retweets Matter01:43
      • 2.15 Creating a Twitter List01:45
      • 2.16 Leveraging Twitter Lists01:54
      • 2.17 Coming Up00:21
    • Lesson 3 - Leveraging Twitter, Part 3: Twitter Search & Twitter Cards 14:12
      • 3.1 Overview
      • 3.2 Introduction00:15
      • 3.3 Advanced Search02:34
      • 3.4 Twitter Search Campaign Prep01:29
      • 3.5 Other Uses for Search01:04
      • 3.6 Twitter Cards Overview00:38
      • 3.7 Summary Cards01:00
      • 3.8 Large Photo & Product Cards01:07
      • 3.9 Player Cards00:49
      • 3.10 Enabling Twitter Cards on Your Site01:00
      • 3.11 Conversion & Campaign Cards03:09
      • 3.12 More Ways to Leverage Cards01:07
    • Lesson 4 - Leveraging Twitter, Part 4: Define a Goal & Create a Strategy 30:16
      • 4.1 Overview
      • 4.2 Introduction00:16
      • 4.3 Twitter Strategy01:40
      • 4.4 Twitter's Marketing Impact01:03
      • 4.5 Build a Strategy02:53
      • 4.6 Goals and Team Define Strategy03:58
      • 4.7 Brand Building03:51
      • 4.8 Credibility Boosting02:58
      • 4.9 Reputation Management05:09
      • 4.10 JetBlue Example: Reputation Management02:44
      • 4.11 Driving Conversions03:19
      • 4.12 Automation Advice02:03
      • 4.13 Coming Up00:22
    • Lesson 5 - Leveraging Twitter, Part 5: Twitter Tools 22:50
      • 5.1 Overview
      • 5.2 Introduction00:15
      • 5.3 Client & Tool Considerations02:34
      • 5.4 Tools for Team Management01:47
      • 5.5 Tools for Content Research01:33
      • 5.6 Tools for Influencer Research01:56
      • 5.7 Native Analytics02:05
      • 5.8 Top Twitter Items03:08
      • 5.9 In-Depth Analytics04:00
      • 5.10 Tracking Conversation02:28
      • 5.11 Goal Tracking03:04
    • Lesson 1 - Twitter Advertising, Part 1: Understanding the Options 15:06
      • 1.1 Overview
      • 1.2 Introduction00:16
      • 1.3 Twitter Advertising Space01:27
      • 1.4 Understanding Twitter Ads00:48
      • 1.5 Understanding Promoted Accounts01:16
      • 1.6 Reasons for Promoted Accounts03:04
      • 1.7 Understanding Promoted Tweets01:02
      • 1.8 Reasons for Promoted Tweets02:23
      • 1.9 Understanding Promoted Trends01:41
      • 1.10 Reasons for Promoted Trends02:46
      • 1.11 Coming Up00:23
    • Lesson 2 - Twitter Advertising, Part 2: Understanding Targeting & Bids 11:40
      • 2.1 Overview
      • 2.2 Introduction00:09
      • 2.3 Start with Twitter Ads00:57
      • 2.4 Marketing Platform Partners01:44
      • 2.5 Certified Partner Program01:27
      • 2.6 Ad Targeting02:42
      • 2.7 Promoted Tweets02:23
      • 2.8 Keep in Mind01:50
      • 2.9 Coming Up00:28
    • Lesson 3 - Twitter Advertising, Part 3: Advanced Twitter Targeting with TV Ads 11:50
      • 3.1 Overview
      • 3.2 Introduction00:13
      • 3.3 Two-Screen Popularity & Behaviors03:06
      • 3.4 Nielsen Twitter TV Ratings02:16
      • 3.5 Twitter Amplify Potential02:18
      • 3.6 Twitter Amplify02:17
      • 3.7 TV Conversation Targeting01:17
      • 3.8 Coming Up00:23
    • Lesson 4 - Twitter Advertising, Part 4: Increased Ad Engagement with Twitter Cards 10:25
      • 4.1 Overview
      • 4.2 Introduction00:08
      • 4.3 Challenge of Twitter Marketing01:05
      • 4.4 Introducing Twitter Cards01:17
      • 4.5 Types of Twitter Cards01:02
      • 4.6 Setting Up Twitter Cards01:39
      • 4.7 Tailored Audiences02:13
      • 4.8 CRM Targeting03:01
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Exam & certification

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.

FAQs

  • How do I enroll for the online training?

    You can enroll for the online training through our website. You can make online payment using any of the following options:
    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal
    Once the online payment is done, you will automatically receive payment receipt, via email.

  • What will I get along with this training?

    In this training, you will have access to online e-learning.

  • Do you provide money back guarantee for the training programs?

    Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.

  • Can I extend the access period?

    Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.

  • Where and how can I access the e-learning content? Are there any limitations?

    Once you register with us for a course by paying the course fee, you can have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail from our side will guide you through the process.

  • I am not able to access the online course. Whom should I contact for a solution?

    Please raise a request via our Help and Support portal to have your issue resolved.

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.