Can You Drive Influencer Impact Without Deep Pockets?

  • Tue, March 14, 2017
  • 11:30 AM CST

About the Webinar

As Influencer Marketing matures from a "you scratch my back, I'll scratch yours" world of collaboration into a wheeling and dealing, high-cost undertaking, many smaller businesses are wondering if they'll be blocked out of the game due to lack of budget. In this webinar, we'll look at the maturation of the market, including both big budget and small budget examples of influencer marketing. We'll also exploring the growth of "influencer marketerplaces" where companies can find and hire influencers across a wide range of verticals and channels. Finally, we'll explore whether or not a small business can realistically expect to stay in the game through creative outreach and strategy.

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Jennifer Evans Cario

Jennifer Evans Cario is President of SugarSpun Marketing, and as a social media strategist has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. She also serves as Adjunct Professor for Rutgers University‘s online Social Media Mini MBA program. She is the author of three books, including Pinterest Marketing: An Hour a Day.

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