Lean Service Design changes the way you think about business. No longer can companies focus their efforts on just incremental improvements. Instead, they must engage the customer in use of their product/service rather than analyzing tasks for improvement. Lean has been very successful in Services and Design through traditional practices. The leap of faith that must occur is to move away from these traditions and institute a wider scope of Design to Services. Time is spent on application and ways to apply Lean tools in a new context. We will not be attempting to teach you individual tools rather expose you to the use of tools through SDCA, PDCA, and EDCA and give you resources to dig deeper into a tool if needed. The Lean Service Design webinar is highly influenced by Service Design Thinking and Lean as the business process. We will use the Lean methods of SDCA, PDCA and EDCA as they relate to each discipline and the path between Service through SD-Logic (The Service-Dominant Logic of Marketing) to Design. Joe Dager is a leading author on Lean Six Sigma and Marketing and frequent contributor to the Lean Six Sigma Group community. Joe Dager is an experienced transformational executive and Lean Six Sigma Black Belt with deep expertise in implementing value stream marketing systems that assist his clients in achieving rapid results in reaching their targeted customer markets.