• Learning Format Self-Paced Learning

Why Join this Program

SP Jain Global's Excellence

SP Jain Global's Excellence

Certificate from SP Jain School of Global Management | Live sessions by SP Jain top global faculties

Product Manager Toolkit

Product Manager Toolkit

Master the top tools – JIRA, Mixpanel, Google Analytics, and Balsamiq – utilised by PMs

AI-Powered Product Management

AI-Powered Product Management

Become AI-powered Product Manager via ChatGPT, Google Bard, Gencraft, Midjourney, and Picsart 

Applied Learning

Applied Learning

Learn via case studies and capstone projects on Facebook, Netflix, Tesla, Nike, and Instagram

FOR ENTERPRISE

Looking to enroll your employees into this program ?

Product Management Course Overview

Professional Product Management Course by SP Jain School of Global Management prepares you to become a product manager via an exhaustive curriculum covering all aspects of product management. This program focuses on the latest industry trends, advancements and related industry applications taught by top product experts via live sessions.

Key Features

  • AI-powered product management leveraging ChatGPT, Google Bard, Gencraft, Midjourney & Picsart
  • Get access to SPJ Exec Ed Alumni Benefits post program completion

Product Management Course Advantage

This program is an all-encompassing Product Management Certification by SP Jain School of Global Management - leveraging SP Jain's academic excellence and product expertise from companies like Amazon, Microsoft, Adobe & VMware.
 

  • SP Jain Certification

    Partnering with SP Jain Global

    • Receive a SP Jain School of Global Management Certification
    • SP Jain School of Global Management will issue your program certificate directly within 90 days of program completion
    • Live classes by SP Jain Global faculty

Simplilearn's Bootcamp: 8x more effective way of learning

Simplilearn's Bootcamp: 8x more effective way of learning

  • Hands-on, applied projects and online labs
  • Live virtual classrooms with self-paced online videos
  • 24/7 learning support and access to learner forums and community
  • Masterclasses from university faculty and top industry leaders
Simplilearn's Bootcamp: 8x more effective way of learning

Product Management Course Details

Dive deep into the different concepts of Product Management like Product Strategy, New Product Ideation and Development, Product Lifecycle Management, Design Thinking, UI/UX, and many more in this course.

Learning Path

  • Get started with the Professional Certification in Product Management course with SP Jain School of Global Management and Simplilearn. Kickstart your professional Product Management career with a foundational class.

  • In this session you will appreciate the purpose of your product and how to make decisions among disruptions and changing market conditions to keep the purpose anchored strong. Anchoring the product vision and goals in a straightforward manner helps ground the team throughout the journey. Keep in mind -great products are never static, you will need to continuously adapt your vision and strategy to meet the evolving needs of your users.

  • Great product management demands a near-obsessive focus on end users and outcomes. Product-centric thinking has evolved the way we build in the digital world. It's shifted our focus from outputs to outcomes, from milestone obsession to user obsession. It should also change the way we define our vision, develop our people, define our success, and deliver on our goals which is addressed in this crucial topic

  • Learn how to define and understand your key audiences and choose the most appropriate route(s) to market. Great product teams are those that put the user at the forefront of everything they do, while still being able to deliver the objectives and key results aligned on for their team. Do the right thing for your users and they will reward you with loyalty, engagement, and a roadmap to continued product success.

  • Leverage qualitative and quantitative customer research to build user personas that enable you to put yourself in the shoes of your user. Advocate for them during ideation, prioritization, and whenever trade-offs must be made. Develop empathy by talking to actual customers and observing their pain points and needs. Create buyer personas, positioning, and messaging based on standard templates and frameworks

  • Understand your product’s value proposition in the context of value to your users. It starts analyzing the user problem that you are trying to solve in comparison to the status quo. This opportunity statement is critical to guiding feature development as well as how your product will go to market. Bring a lean mindset to everything you do –get creative with how teams and resources deliver products.

  • A target market analysis is an assessment of how your product or service fits into a specific market and where it will gain the most traction with customers. Target market analyses help businesses establish strategies for effective marketing and sales techniques by Assessing the viability of a product or service, finding new markets and improving the business strategy In conjunction with the Business Model canvas it provides a platform for Innovation and creating enhanced value to the customer.

  • We all understand the role that consumer behavior and emotions play in UI/UX design. However, in this piece, you will understand the impact of the human brain’s functioning on determining the effectiveness of a marketing strategy and how neuromarketing can help leverage research-based methods to elevate your UI/UX design process.

  • Companies need to develop and introduce new products faster to remain competitive in this fast-moving modern-day consumer market. Since faster product development and technology innovation are vital to a company’s success, rapid prototyping becomes the most crucial element of new product development. Rapid prototyping achieves Faster new product development. The prototype gives the end-user, client, customer, user participants hands-on user experience to get feedback

  • Get exposure to Balsamiq which serves as building block for any Product Manager to assist them throughout the entire process of Product LifeCycle Development. Be it roadmapping and flowcharting a product’s development timeline and prototyping, to conducting user surveys, or to help analyze industry standards for product market fit, these tools serve as the best companion for any Product Manager to create a successful product.

  • MVP development is the safest, low-cost, and low-risk approach to see if your idea is reasonable and actually solves issues it aims to. However, what is the minimum number of features? Create a Feature Priority Matrix that helps you validate features and define their priority in terms of three values: Impact, Risk, and Effort. Focus on the target audience needs and expectations regarding your product or service.

  • Build on the strengths of your existing strategies and tactics to drive new growth, learn about product evolution and the impact of decisions on your product line. Conduct a road-mapping exercise for an innovative new product. Product prioritization is one of the most consistent challenges we see, especially with larger product teams. While there are numerous methodologies, it’s critical to define a framework that’s aligned to your team’s metrics and evaluate against this framework

  • Get exposure to JIRA which serves as building block for any Product Manager to assist them throughout the entire process of Product LifeCycle Development. Be it roadmapping and flowcharting a product’s development timeline and prototyping, to conducting user surveys, or to help analyze industry standards for product market fit, these tools serve as the best companion for any Product Manager to create a successful product.

  • Systems thinking has been gaining significant interest lately as a comprehensive approach to introducing organizational change and development. Through systems thinking, a number of core concepts and practical tools can be applied to better understand the complexity of each product ecosystem. Organizational development is a critical and science-based process that helps organizations build their capacity to change and achieve greater effectiveness by developing, and reinforcing strategies

  • Work out the optimal digital platform architecture and bring it to life. Enable efficient data exchanges and communication between all digital platform services. Manage your ecosystem with centralized control mechanisms and real-time visibility. Ride the network effect without worrying about degradation or downtime. Land in the cloud without technical debt by eliminating, automating, and consolidating.

  • Realizing your product’s purpose requires all products (and companies) follow a lifecycle across launch, growth, maturity, and decline. It’s not enough to just ship a product. Driving continual growth demands an agile product organization that constantly reacts to changing market demands and launches new products and features every quarter, month, or even every sprint.

  • Get exposure to Google Analytics which serves as building block for any Product Manager to assist them throughout the entire process of Product LifeCycle Development. Whether roadmapping and flowcharting a product’s development timeline and prototyping, conducting user surveys, or to help analyze industry standards for product market fit, these tools serve as the best companion for any Product Manager to create a successful product.

  • Get exposure to Mixpanel which serves as a building block for any Product Manager to assist them throughout the entire process of Product LifeCycle Development. Be it roadmapping and flowcharting a product’s development timeline and prototyping, to conducting user surveys, or to help analyze industry standards for product market fit, these tools serve as the best companion for any Product Manager to create a successful product.

  • Attend this Product Management workshop to get hands on knowledge on solving Product problems.

  • The Product Management Capstone project will give you an opportunity to apply the concepts and learning in the Certification Program in Product Management. Through dedicated guidance sessions from SP Jain faculty, you’ll learn how to solve real-world, industry-aligned case studies.

  • This final session wraps up the product management program, reflecting on the collective learning journey and recognizing the growth and insights gained by all learners.

Electives:
  • Attend this online interactive industry master class to gain insights about Product Management advancements from top Product Industry Experts

  • Attend this mentoring session to clear your queries around Product Management

  • Master generative AI tools to improve productivity and creativity with this comprehensive course. Explore how AI-powered tools like ChatGPT, Google Bard, Gencraft, Midjourney, and Picsart can revolutionize product management processes. Learn how to integrate these AI tools into your product management practices through a series of live demonstrations and practical use cases.

Skills Covered

  • Product Strategy
  • Product Market fit
  • Product Ideation
  • Rapid Prototyping
  • Product Lifecycle Management
  • Product Roadmapping and Prioritization
  • Design Thinking
  • Minimal Vial Product MVP Development
  • Agile Methodology
  • Leadership and Growth Mindset
  • Generative AI
  • Product Innovation
  • UX Design
  • User Experience Management
  • Critical Thinking
  • Agile Project Management
  • Market Research
  • Product Analytics

Tools Covered

JIRA SPJBalsamiqGoogle AnalyticsMixpanelDM_ChatGPTPM_MidjourneyPM_PicsartPM_GBardPM_Gencraft

Projects

  • Project 1

    Launching Facebook Lite

    Meta has launched a Facebook Lite for geographical areas with limited connectivity and slower internet connections. Determine key metrics you would define to measure success

    Launching Facebook Lite
  • Project 2

    Netflix inactive users problem

    Analyze various parameters and provide guidance to Netflix to help the company increase and retain its subscriber base.

    Netflix inactive users problem
  • Project 3

    Teslas Pursuit in the US Driverless Car Market

    As Tesla's PM, predict the 2025 US driverless car market size. Help meet future demand by understanding the potential of autonomous vehicles.

    Teslas Pursuit in the US Driverless Car Market
  • Project 4

    Instagram facing growth problem

    Project to identify core problems in Instagram growth and come up with solutions to grow.

    Instagram facing growth problem
  • Project 5

    Nike leveraging technology for growth

    Project to determine how Nike can grow its shoe business leveraging technology.

    Nike leveraging technology for growth
  • Project 6

    Instagram wants to improve its key features

    Project to improve and innovate Instagram’s key features.

    Instagram wants to improve its key features

Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.

prevNext

Program Advisors

  • Shirish Rangnekar

    Shirish Rangnekar

    CEO at Planck Era

    Sirish has deep expertise in business transformation roadmaps, strategic technology initiatives, program execution for large scale enterprise transformation.He is a Lean Six Sigma Black Belt and an Enterprise Agile consultant.

  • Ramu Shankar Rao

    Ramu Shankar Rao

    Professor & Corporate Trainer

    Mr. Ramu has over 28 years of experience with significant senior corporate management roles in Healthcare industry with giants like Medtronic and St Jude Medical.

  • Dr. Christopher Abraham

    Dr. Christopher Abraham

    CEO & Head - Dubai campus and Sr. Vice President (Institutional Development)

    Dr.  Abraham has three Post Graduate qualifications in HRM, Business Administration in Marketing Labor and Administrative Law and a PhD in Design Thinking and Innovation. He is a Certified Design Thinker from IDEO Stanford and is a Fellow of the Chartered Institute of Marketing FCIM UK

prevNext

Batch Profile

This product management course caters to working professionals of various industries & backgrounds; the diversity of our students adds richness to class discussions & interactions.

  • The class consists of learners from excellent organizations and diverse industries
    Industry
    IT Services - 20%Computer Software - 20%Internet - 20%Financial Services - 10%Retail - 10%Banking - 20%
    Companies
    Oracle
    Microsoft
    Adobe
    Cisco
    Amazon
    Facebook
    VMware
    Ola
    IBM
    Accenture
    Tata Consultancy Services

Learner Reviews

Admission Details

Application Process

The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.

STEP 1

Submit Application

Tell us a bit about yourself and why you want to do this program

STEP 2

Application Review

An admission panel will shortlist candidates based on their application

STEP 3

Admission

Selected candidates can begin the program from the batch start date

Eligibility Criteria

For admission to this Product Management Program, candidates should have:

2+ years of work experience preferred
A bachelor's degree
Candidates from non-product management backgrounds are welcome

Apply Now

Program Benefits

  • Certificate from SP Jain School of Global Management
  • Live sessions by SP Jain top global faculties
  • Get access to SPJ Exec Ed Alumni benefits
  • Product Management Masterclass by industry experts
  • Leveraging Generative AI in product management

Product Management Certification FAQs

  • How often do the product management masterclass by industry experts happen?

    Every cohort will have the opportunity to participate in alteast 1 product management masterclass by industry experts afiliated with companies like Amazon, Microsoft, Adobe and VMware. 

    Disclaimer: The above list is not exhaustive. Based on availability, the masterclass may be taught
    by experts from the above listed companies or other prominent organizations.

  • What is the program criteria to unlock the certificate?

    Learners are required to have a minimum of 80% live attendance for each course in the learning path and pass the capstone project to meet criteria and unlock the program certificate.

  • What is the JobAssist program?

    Simplilearn’s JobAssist program is an India-specific offering in partnership with IIMJobs.com to help you land your dream job. With the JobAssist program, we offer extended support for the certified learners who are looking for a job switch or starting with their first job. Upon successful completion of this Program, you will be eligible to apply for JobAssist and your details will be shared with IIMJobs. As a part of this digital marketing certification program, IIMJobs will offer the following exclusive programs:

    • IIMJobs pro-membership for 6 months
    • Resume building assistance to create a powerful resume
    • Spotlight on IIMJobs for highlighting your profile to recruiters

  • What are the benefits of this AI-Powered Product Management Masterclass?

    Delivered through live virtual sessions by experienced industry experts, these masterclasses offer an immersive exploration of AI-enhanced product management. Dive into topics covering Generative AI tools such as ChatGPT and Bard, empowering you to leverage AI for generating product ideas, conducting market research, analyzing competitors, summarizing customer feedback, and creating detailed product roadmaps. Enhance your expertise through hands-on practical assignments.

  • What is the delivery format of the Professional Certification in Product Management from SP Jain School of Global Management?

    The Professional Certification in Product Management features a delivery mix of live sessions conducted by SP Jain faculty and industry experts. These live sessions last for 3 hours and are scheduled on either Saturday or Sunday.

  • Is it possible to change cohorts for the Professional Certification in Product Management from SP Jain School of Global Management?

    There is no option to change cohorts. Learners expected to attend the classes and complete them according to the cohort they have enrolled in. 

  • What is the program completion criteria for this Professional Certification In Product Management from SP Jain School of Global Management?

    Learners are required to meet the following program completion criteria established by SP Jain School of Global Management:

    • 80% attendance for live sessions for all courses
    • Pass the Capstone project

  • What are the program certificate criteria for the Product Management program by SP Jain School of Global Management?

    Learners are required to meet the following program completion criteria established by SP Jain School of Global Management:

    • 80% attendance for live sessions for all courses
    • Pass the Capstone project.

    Depending on the grades during the capstone evaluation learners will be awarded the certificates.

    • 70% and above in capstone - Certificate of Completion with Honours
    • Less than 70% in capstone - Certificate of Completion

  • When can I expect to receive my program certificate?

    SP Jain will issue program certificate directly to the learners within 90 days of program completion to learners through mail.

  • Will I receive a course-level certificate on completion of each module?

    No, you will not get any course level certificate on completion of each module. 

  • What are SPJ Exec Ed Alumni Benefits?

    The SPJ Exec Ed Alumni Benefits include:

    • Access to SPJ Exec Ed Alumni Portal
    • Invitation to alumni events and forums
    • 10% Exclusive Alumni discount on SP Jain Global Executive Ed Programs
    • Alumni Networking

    Disclaimer: Please note that alumni features and fees are dynamic and may be subject to change as per the modus operandi of the alumni department of SP Jain School of Global Management.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.