• Learning Format Self-Paced Learning

Why Join this Program

SP Jain Global's Excellence

SP Jain Global's Excellence

Certificate from SP Jain School of Global Management | Live sessions by SP Jain top global faculties

Product Manager Toolkit

Product Manager Toolkit

Master the top tools – JIRA, Mixpanel, Google Analytics, and Balsamiq – utilised by PMs

Gen AI for Product Managers

Gen AI for Product Managers

Become AI-powered Product Manager via ChatGPT, Google Bard, Gencraft, Midjourney, and Picsart 

Applied Learning

Applied Learning

Learn via case studies and capstone projects on Facebook, Netflix, Tesla, Nike, and Instagram


Looking to enroll your employees into this program ?

Product Management Course Overview

Professional Product Management Course by SP Jain School of Global Management prepares you to become a product manager via an exhaustive curriculum covering all aspects of product management. This program focuses on the latest industry trends, advancements and related industry applications taught by top product experts via live sessions.

Key Features

  • Leverage Generative AI as a Product Manager using tools such as ChatGPT, Google Bard, Gencraft, Midjourney, & Picsart
  • Get access to SPJ Exec Ed Alumni benefits post program completion

Product Management Course Advantage

This program is an all-encompassing Product Management Certification by SP Jain School of Global Management - leveraging SP Jain's academic excellence and product expertise from experts from companies like Google, Microsoft, Amazon, and more.

  • SP Jain Certification

    Partnering with SP Jain Global

    • Receive a SP Jain School of Global Management Certification
    • SP Jain School of Global Management will issue your program certificate directly within 90 days of program completion
    • Live classes by SP Jain Global faculty

Simplilearn's Bootcamp: 8x more effective way of learning

Simplilearn's Bootcamp: 8x more effective way of learning

  • Hands-on, applied projects and online labs
  • Live virtual classrooms with self-paced online videos
  • 24/7 learning support and access to learner forums and community
  • Masterclasses from university faculty and top industry leaders
Simplilearn's Bootcamp: 8x more effective way of learning

Product Management Course Details

Dive deep into the different concepts of Product management like product strategy, new product ideation and development, product lifecycle management, design thinking, and more in this course.

Learning Path

  • Get started with the Professional Certification in Product Management course with SP Jain School of Global Management and Simplilearn. Kickstart your professional Product Management career with a foundational class.

    • Master product management holistically, understanding its adaptability across industries.
    • Apply the KASH framework to cultivate and enhance competencies crucial for successful product management: Knowledge, attitude, skills, and habits in decision-making.
    • Do a self-assessment to identify personal traits vital for product managers, and align strengths for career success.
    • Learn transition strategies for smooth shifts into product management from diverse backgrounds.
    • Learn how to apply Carol Dweck's theory for a growth-oriented approach in product management.
    • Develop critical thinking skills for informed, rational decision-making in product strategies and problem-solving.
    • Craft compelling customer value propositions based on functional, economic, and emotional value that resonate with customer needs.
    • Understand consumer behaviour and categorize products by consumer motivations using the FCB Framework.
    • Master how to create a detailed customer journey map.
    • Understand the pivotal role of product roadmaps in strategic decision-making and stakeholder alignment.
    • Explore diverse roadmap types (timeline, release, Kanban, outcome-based) and their situational applications.
    • Learn techniques for efficient backlog management and feature prioritization based on user impact, business alignment, and resources.
    • Grasp the significance of iterative development in agile processes, promoting adaptability and continuous enhancement.
    • Distinguish between online and offline business models, analyzing their structures, advantages, and limitations within the same product category.
    • Acquire methods for market segmentation, consumer targeting, and strategic product positioning for maximum market impact.
    • Explore diverse pricing strategies across different business models and learn to assess financial statements for effective pricing decisions.
    • Comprehend how design thinking enhances creativity, empathy, and problem-solving in product management.
    • Compare design thinking with traditional approaches, highlighting its strengths in user-centered approach for development.
    • Harness design thinking for innovative product and service creation, applying principles in problem-solving scenarios for breakthroughs.
    • Differentiate between insights and raw data, emphasizing empathy to decode consumer behaviour effectively.
    • Explore qualitative and quantitative research methods (ethnography, interviews, surveys, data analysis) for comprehensive consumer understanding.
    • Extract actionable insights from consumer behaviours and conversations to inform product changes and communication strategies.
    • Align product strategies with business plans, ensuring coherence and synergy between the product roadmap and organizational objectives.
    • Develop SMART goals aligning enterprise objectives with product-specific goals for effectiveness.
    • Explore growth strategies, identifying critical success factors and KPIs to monitor and enhance product and brand performance.
    • Grasp UX design's goals and elements, which are crucial in creating user-centric experiences within product management.
    • Understand key UX principles like usability, accessibility, and user satisfaction, discerning human-centered from technology-centered design approaches.
    • Apply UX principles to practical product challenges in breakout sessions, translating theory into problem-solving strategies.
    • Learn methodologies for problem definition, ideation, and validating problem-solution fit for innovative product development.
    • Adopt a user-centric approach: Create user stories, acceptance criteria, MVP canvas, and select features, prioritizing user testing, feedback, and iterative development.
    • Hone your decision-making skills: Determine pivots or continuations based on iterative feedback and market validation.
    • Grasp wireframing and prototyping principles, distinguishing their purposes and the tools used in the design process.
    • Explore wireframe essentials like navigation, content layout, and common mistakes, applying knowledge through practical exercises.
    • Transition from low-fidelity wireframes to high-fidelity prototypes, focusing on user flow, layout, and usability for interactive designs.
    • Differentiate between platforms and products, understanding architectural elements, technology stacks, and API design in platform development.
    • Analyze platform monetization strategies, dissecting revenue streams, and exploring growth opportunities.
    • Evaluate growth and competition, analyzing revenue generation and conducting competition assessments to strategize platform enhancement.
    • Develop a product lifecycle management (PLM) strategy by addressing challenges in each product lifecycle stage.
    • Learn about AI and ML applications in product management, focusing on personalization, insights, trend and behaviour analysis, predictive analysis, and inventory planning.
    • Explore real-world AI applications in measuring KPIs for various B2B and B2C products and services.
    • Master Balsamiq for wireframes and high-fidelity prototypes in product design.
    • Gain expertise in Jira for Agile project management, facilitating team collaboration and project tracking.
    • Understand Google Analytics for web analytics, acquisition, engagement, monetization, retention, and real-time insights.
    • Utilize Mixpanel for insights, funnel analysis, flow reports, retention, and KPI trend analysis, supporting data-driven decisions.
  • This product management capstone project will give you an opportunity to implement the skills you learned throughout this program to solve real-world industry-relevant problems. 

    • Research & analyze markets, user needs, and competition.
    • Align products with company vision strategically.
    • Define metrics, validate solutions, and track progress.
    • Innovate user-centric solutions and foresee market trends.
    • Solve problems and make data-driven decisions.
    • Communicate effectively to diverse stakeholders.
    • Grasp neuroscience and psychology's impact on consumer behaviour within marketing.
    • Understand how the brain processes marketing stimuli involving perception, attention, memory, and emotional responses.
    • Explore limbic system-controlled emotions and amygdala impact alongside neurometrics measuring brain responses in marketing.
    • Distinguish product, brand, and enterprise failures via case studies, extracting lessons to avert similar pitfalls.
    • Apply new product development (NPD) principles for digital product creation, crafting effective launch strategies based on NPD insights.
  • This final session wraps up the product management program, reflecting on the collective learning journey and recognizing the growth and insights gained by all learners.

  • Master Generative AI tools to improve productivity and creativity with this comprehensive course. Explore how AI-powered tools like ChatGPT, Google Bard, Gencraft, Midjourney, and Picsart can revolutionize product management processes. Learn how to integrate these AI tools into your product management practices through a series of live demonstrations and practical use cases.

  • Attend this online interactive product management masterclass to gain insights about product management advancements from top industry experts.

  • Attend this mentoring session to clear your queries around Product Management Capstone project.

Skills Covered

  • Product Strategy
  • Product Market fit
  • Product Ideation
  • Rapid Prototyping
  • Product Lifecycle Management
  • Product Roadmapping and Prioritization
  • Design Thinking
  • Minimal Vial Product MVP Development
  • Agile Methodology
  • Leadership and Growth Mindset
  • Generative AI
  • Product Innovation
  • UX Design
  • User Experience Management
  • Critical Thinking
  • Agile Project Management
  • Market Research
  • Product Analytics

Tools Covered

JIRA SPJBalsamiqGoogle AnalyticsMixpanelDM_ChatGPTPM_MidjourneyPM_PicsartPM_GBardPM_Gencraft


  • Project 1

    Launching Facebook Lite

    Meta has launched a Facebook Lite for geographical areas with limited connectivity and slower internet connections. Determine key metrics you would define to measure success

    Launching Facebook Lite
  • Project 2

    Netflix inactive users problem

    Analyze various parameters and provide guidance to Netflix to help the company increase and retain its subscriber base.

    Netflix inactive users problem
  • Project 3

    Teslas Pursuit in the US Driverless Car Market

    As Tesla's PM, predict the 2025 US driverless car market size. Help meet future demand by understanding the potential of autonomous vehicles.

    Teslas Pursuit in the US Driverless Car Market
  • Project 4

    Instagram facing growth problem

    Project to identify core problems in Instagram growth and come up with solutions to grow.

    Instagram facing growth problem
  • Project 5

    Nike leveraging technology for growth

    Project to determine how Nike can grow its shoe business leveraging technology.

    Nike leveraging technology for growth
  • Project 6

    Instagram wants to improve its key features

    Project to improve and innovate Instagram’s key features.

    Instagram wants to improve its key features

Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.


Program Advisors

  • Shirish Rangnekar

    Shirish Rangnekar

    CEO at Planck Era

    Sirish has deep expertise in business transformation roadmaps, strategic technology initiatives, program execution for large scale enterprise transformation.He is a Lean Six Sigma Black Belt and an Enterprise Agile consultant.

  • Ramu Shankar Rao

    Ramu Shankar Rao

    Professor & Corporate Trainer

    Mr. Ramu has over 28 years of experience with significant senior corporate management roles in Healthcare industry with giants like Medtronic and St Jude Medical.

  • Dr. Christopher Abraham

    Dr. Christopher Abraham

    CEO & Head - Dubai campus and Sr. Vice President (Institutional Development)

    Dr.  Abraham has three Post Graduate qualifications in HRM, Business Administration in Marketing Labor and Administrative Law and a PhD in Design Thinking and Innovation. He is a Certified Design Thinker from IDEO Stanford and is a Fellow of the Chartered Institute of Marketing FCIM UK


Batch Profile

This product management course caters to working professionals of various industries & backgrounds; the diversity of our students adds richness to class discussions & interactions.

  • The class consists of learners from excellent organizations and diverse industries
    IT Services - 20%Computer Software - 20%Internet - 20%Financial Services - 10%Retail - 10%Banking - 20%
    Tata Consultancy Services

Learner Reviews

Admission Details

Application Process

The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.


Submit Application

Tell us a bit about yourself and why you want to do this program


Application Review

An admission panel will shortlist candidates based on their application



Selected candidates can begin the program from the batch start date

Eligibility Criteria

For admission to this Product Management Program, candidates should have:

2+ years of work experience preferred
A bachelor's degree
Candidates from non-product management backgrounds are welcome

Apply Now

Program Benefits

  • Certificate from SP Jain School of Global Management
  • Live sessions by SP Jain top global faculties
  • Get access to SPJ Exec Ed Alumni benefits
  • Product Management Masterclass by industry experts
  • Leveraging Generative AI in product management

Product Management Course FAQs

  • What is the Early Bird offer and how can I avail it?

    Our Early Bird offer provides significant discounts for individuals who enroll early in our program. You can save up to 20% off your enrollment fees. The first 20 enrollments receive a 20% discount, while the next 20 enrollments receive a 10% discount. The offer is valid until the first 40 spots are filled. Once those spots are taken, the discount will no longer be available. To take advantage of the Early Bird offer, simply enroll early before the allocated spots are filled. You can check if you are eligible for this offer while speaking to our team at the time of enrollment.

  • How often do the product management course masterclass by industry experts happen?

    Every cohort will have the opportunity to participate in at least 1 product management course masterclass by industry experts affiliated with companies like Google, Facebook, Amazon, Microsoft, and more.

    Disclaimer: The above list is not exhaustive. Based on availability, the masterclass may be taught by experts from the above-listed companies or other prominent organizations.

  • What is the product management course program criteria to unlock the certificate?

    Learners are required to have a minimum of 80% live attendance for each course in the learning path and pass the capstone project to meet the criteria and unlock the product management course certificate.

  • What are the benefits of learning generative AI tools for product managers?

    Generative AI tools help improve productivity and creativity. This program explores how generative AI tools like ChatGPT, Google Bard, Gen Craft, Midjourney, and Pics Art can revolutionize product management processes. You will learn how to integrate these AI tools into your product management practices through live demonstrations and practical use cases.
    You will learn:

    • Use ChatGPT and Bard to enhance product management processes
    • Create user journeys and personas with AI tools
    • Utilize ChatGPT for product testing, user manuals, and performance parameters
    • Create prototypes and marketing collateral
    • Leverage AI tools for idea generation, competitor analysis, and understanding existing product pitfalls

  • What is the delivery format of the Professional Certification in Product Management from SP Jain School of Global Management?

    The Professional Certification in Product Management features a delivery mix of live sessions conducted by SP Jain faculty and industry experts. These live sessions last for 3 hours and are scheduled on either Saturday or Sunday.

  • Is it possible to change cohorts for the Product Management Course from SP Jain School of Global Management?

    There is no option to change cohorts. Learners expected to attend the classes and complete them according to the cohort they have enrolled in. 

  • What is the program completion criteria for this Product Management Course from SP Jain School of Global Management?

    Learners are required to meet the following Product Management Course program completion criteria established by SP Jain School of Global Management:

    • 80% attendance for live sessions for all courses
    • Pass the Capstone project

  • What are the program certificate criteria for the Product Management program by SP Jain School of Global Management?

    Learners are required to meet the following criteria for the Product Management program certificate by SP Jain School of Global Management:

    • 80% attendance for live sessions for all courses
    • Pass the Capstone project.

  • When can I expect to receive my product management course certificate?

    SP Jain will issue product management course certificates directly to the learners within 90 days of program completion to learners through the mail.

  • Will I receive a course-level certificate on completion of each module?

    No, you will not get any course-level certificate on completing each module under the SP Jain Product Management Course. 

  • What are SPJ Exec Ed Alumni Benefits?

    The SPJ Exec Ed Alumni Benefits include:

    • Access to SPJ Exec Ed Alumni Portal
    • Invitation to alumni events and forums
    • 10% Exclusive Alumni discount on SP Jain Global Executive Ed Programs
    • Alumni Networking

    Disclaimer: Please note that alumni features and fees are dynamic and may be subject to change as per the modus operandi of the alumni department of SP Jain School of Global Management.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.