Learn AI-Driven Product Management with SP Jain Global, Ranked #7 B-School in APAC

Product Management Course Online FAQs

• What is product management?

  Product management is the strategic function that guides every stage of a product's lifecycle, from its conception and development to its launch, growth, and eventual retirement. It involves understanding customer needs, defining a product vision, and aligning teams to build solutions that are valuable, usable, and feasible.

  • Strategic Role: Product managers determine the 'why,' 'what,' and 'when' of a product
  • Central Hub: They connect engineering, marketing, sales, and design teams
  • Customer-Focused: The role is dedicated to solving real problems for users

• What does a product manager do on a typical day?

  A product manager's daily activities are dynamic and focused on driving the product forward. This includes conducting market research, defining and prioritizing features for development, and communicating with stakeholders to maintain alignment on the product roadmap.

  • Prioritization: They manage the product backlog and decide which features to build
  • Communication: They lead meetings with engineers, designers, and marketers
  • Data Analysis: They use data and user feedback to measure success
  • Iteration: They make informed decisions to guide future product changes

• Is this product management certification a good investment?

  Yes, this product management certification is a valuable career investment as it provides a globally recognized credential from SP Jain School of Global Management, a world-leading business school. The program is designed to give you the practical, in-demand skills required in today's market, including hands-on experience with AI tools.

  • Global Recognition: Earn a certificate from a top-ranked business school
  • Practical Skills: Learn through a capstone project and cases from Tesla and Netflix
  • Future-Ready Curriculum: Gain expertise in Generative AI, UX, and platform strategy
  • AI-Powered Focus: Master in-demand AI skills for modern product management
  • Networking: Access SP Jain Global's exclusive Executive Education alumni network

• Who is the ideal candidate for this program?

  This product management training is designed for ambitious professionals and freshers who want to pivot into product management or for current PMs seeking to master strategic leadership and AI-driven innovation. It is built to accommodate learners from diverse professional backgrounds.

  • Career Changers: Professionals from marketing, engineering, and business analysis.
  • Aspiring PMs: Early to mid-career professionals looking to enter the product field.
  • Entrepreneurs: Founders who aim to build and scale successful products.
  • Current PMs: Product managers aiming to upskill in AI, strategy, and leadership.
  • Freshers: Recent graduates or early-career professionals eager to start a career in product management and gain foundational skills in AI and product strategy.

• What are the admission requirements?

  To be eligible, you must have a Bachelor's degree in any discipline. While the program is open to recent graduates, it offers the most value to professionals with at least two years of work experience, which provides helpful context for applying the concepts learned.

  • Education: A Bachelor's degree is required.
  • Experience: A minimum of two years of work experience is preferred.
  • Background: Candidates from non-product fields are encouraged to apply.

• How is Artificial Intelligence (AI) integrated into the curriculum?

  This product management training treats AI as a core component of modern product management. You will get hands-on experience using Generative AI for market research, capturing user insights, improving UX design, and assisting in product prioritization and roadmapping.

  • Practical Tools: You will learn to use tools like ChatGPT, Gemini, and Midjourney
  • Applied Learning: The curriculum has dedicated sessions on applying AI in personalization and trend analysis
  • Strategic Focus: You will learn to use AI for strategic decision-making as a product leader
  • Capstone Application: You will apply AI frameworks in the final capstone project

• What specific tools will I learn to use?

  You will get hands-on training with a complete toolkit of industry-standard applications. This practical experience ensures you are prepared to contribute effectively in a product role from your first day.

  • Project Management: Jira
  • Design & Prototyping: Balsamiq
  • Web Analytics: Google Analytics
  • Product Analytics: Mixpanel
  • Generative AI: ChatGPT, Gemini, Midjourney, Gencraft, and Picsart

• Is this program suitable for someone without a technical background?

  Yes, definitely. This product management program is designed for professionals from a wide array of backgrounds, including marketing, business, and design. No specific technical skills are required to enroll. The curriculum starts with foundational concepts and builds from there.

  • A basic understanding of business or technology is useful but not mandatory
  • The program emphasizes strategic and business skills, not just technical ones
  • A problem-solving mindset and natural curiosity are the most important assets for success

• What kind of career assistance is provided?

  We offer career support through our JobAssist program. This service is designed to help you prepare for your job search and get noticed by top hiring companies in the technology and business sectors.

  • Profile Building: You will receive guidance on building a strong professional resume and profile
  • Interview Prep: The program helps you prepare for interviews with confidence
  • Hiring Network: You will gain exposure to our network of hiring partners
  • Program Access: Get access to our JobAssist program resources

• How does this program differ from other PM certifications?

  This product management program is distinguished by its unique blend of academic excellence from a top global business school and its focus on cutting-edge, practical skills. It deeply integrates AI, platform strategy, and financial acumen into the core curriculum, setting it apart from many other courses.

  • Dual Advantage: It combines SP Jain Global's academic prestige with our expertise in online learning
  • AI-Powered Curriculum: A strong focus on using AI as a strategic tool is a key differentiator
  • Holistic Skillset: It covers not just the 'what' of product management but also leadership, influence, and business skills

• What is the learning format for this course?

  The program is delivered through live, interactive online classes. This format allows you to engage directly with SP Jain Global's faculty and industry experts in real-time. You can ask questions, take part in discussions, and collaborate with peers from anywhere.

  • Live and Interactive: All core modules are taught in a live virtual classroom
  • Expert Instructors: Learn directly from SP Jain Global faculty
  • Industry Leaders: Gain insights from experienced product leaders in masterclasses
  • Flexible Access: Class recordings are available if you miss a session
  • Peer Learning: Collaborate with a diverse cohort of professionals

• Can you provide more details on the capstone project?

  The capstone project is a core part of the program where you will apply your skills to solve a real-world business challenge. You will select from problems inspired by companies like Facebook, Netflix, and Tesla, and develop a complete product solution from research to a go-to-market plan.

  • You will perform user research, create wireframes, and build a product roadmap
  • The project simulates the end-to-end duties of a professional product manager
  • You will receive guidance from faculty and mentors throughout the project
  • Projects are based on challenges from firms like Netflix and Tesla

• What is the SP Jain Global alumni network?

  After you complete this product management certification program, you will gain access to SP Jain Global's exclusive Executive Education alumni network. This is a powerful global community of business leaders, entrepreneurs, and professionals from a wide range of industries.

  • Networking: Connect with a global network of peers and potential employers.
  • Opportunities: The network can provide access to future career opportunities and collaborations.
  • Lifelong Learning: Stay current with the latest business trends and insights.

• What salary can I anticipate after this certification?

  The demand for skilled product managers is growing rapidly, with the global Product Management market projected to reach $49.3 billion by 2031. While salaries vary by experience, senior product managers in India earn an average salary of ₹48.8 lakhs* while product directors earn ₹69.3 lakh# average. This product management certificate is designed to equip you with the advanced AI and strategic skills needed to pursue this significant career and salary growth.

  • The SP Jain Global credential strengthens your credibility for senior-level roles and salary negotiations
  • Gain advanced skills in Generative AI, product strategy, and financial acumen that are highly valued by top employers
  • Prepare yourself to pursue high-growth roles like Senior PM and Lead Product Manager
  • Build a portfolio of hands-on, AI-driven projects, providing tangible proof of your advanced skills to hiring managers

• How does the application process work?

  The application process is designed to be simple and consists of three steps. We have a rolling admissions process, and we recommend applying early.

  • Step 1: Submit the online application form with a statement of purpose
  • Step 2: Our admissions team will review your application
  • Step 3: Successful candidates will receive an offer of admission, which can be accepted by paying the program fee

• How does this program teach leadership and influence?

  This product management certification is designed to cultivate the leadership and influence skills that are essential for product managers. A dedicated module focuses on developing a growth mindset, applying critical thinking, and learning to lead without direct authority.

  • Stakeholder Management: Learn strategies to build trust and alignment
  • Influencing Skills: The curriculum teaches techniques to influence cross-functional teams
  • Vision Articulation: Develop the ability to articulate a clear product vision
  • Growth Mindset: A dedicated module focuses on developing a growth mindset
  • Critical Thinking: Learn to apply critical thinking frameworks to overcome bias

• What is Design Thinking, and why is it covered?

  Design Thinking is a human-centered approach to innovation. It is critical for product managers because it ensures that products are desirable for users, viable for the business, and feasible to build. This program includes a dedicated module on this topic.

  • You will learn to empathize with users to discover their true needs
  • It provides a structured framework for brainstorming, prototyping, and testing new ideas
  • This user-centered approach reduces the risk of building a product that fails in the market

• Will I learn about creating business models and setting prices?

  Yes, the product management program includes a module on "Designing the Business Model, Target Marketing and Pricing Strategies." This course will give you the frameworks needed to build sustainable business models and effective market entry strategies.

  • Learn the differences between online and offline business models
  • The module covers market segmentation, targeting, and product positioning
  • Explore various pricing strategies and their impact on a company's finances
  • Understand the fundamentals of building an effective go-to-market plan

• What should I expect from the industry masterclasses?

  The industry masterclasses are exclusive, live online sessions with senior product leaders from global giants like Google, Microsoft, Amazon, and Facebook. These sessions offer practical, real-world insights that go beyond standard course material.

  • Learn directly from practitioners who are at the forefront of technology
  • Gain an inside look at the strategies used at the world's most innovative companies
  • You will have the chance to ask questions and interact with these industry experts

• What happens if I have to miss a live class?

  We know that our learners have demanding schedules. If you cannot attend a live session, a recording of the class will be available on our learning platform. This allows you to review the material at your own convenience and stay on track with the curriculum.

  • You can access class recordings at any time
  • This approach offers the engagement of live classes with the flexibility of self-paced learning
  • Attendance will not be granted for watching a recorded session

• What is the weekly time commitment for this program?

  To fully benefit from the program, you should plan to dedicate a consistent amount of time each week for classes, self-study, and project work. A typical commitment would be approximately 5-7 hours per week.

  • This includes time for attending live online sessions
  • You will also need time for reading, assignments, and practical exercises
  • Regular effort will help you master the concepts and meet the program requirements
  • The program is designed to be completed over 6 months

• Who are the instructors for this certification?

  The product management certificate is led by a distinguished team of academics from SP Jain School of Global Management and seasoned product leaders with deep industry experience. This blend of academic rigor and real-world expertise ensures a top-tier educational experience.

• How is my progress evaluated in this program?

  Your performance is evaluated through a combination of methods designed to assess both your conceptual understanding and your ability to apply skills. This includes class participation, assignments, and your work on the final capstone project.

  • You will be required to complete hands-on exercises and assignments
  • The capstone project is a significant part of the overall evaluation
  • You must meet the minimum completion criteria to earn the certificate

• What kind of support is available to learners?

  We offer comprehensive support to ensure you have a successful learning experience. You will have access to 24/7 technical support for any platform-related questions. You will also be part of a cohort with a dedicated program manager to assist you.

  • 24/7 Support: Get help with technical issues via chat, email, or phone
  • Program Manager: A dedicated program manager will assist your cohort
  • Mentoring Sessions: Receive guidance and get your questions answered in sessions with mentors
  • Peer Engagement: Interact with your peers and instructors through our online community
  • Career Support: Get access to our JobAssist program for career guidance

• What is the refund policy for the program?

  You are eligible for 100% refund* 1 week before the cohort start date. No refunds prior to that.
  *Processing Fee will be deducted from the refund