• Program Duration

    6 months
  • Learning Format

    Live, Online, Interactive

Why Join this Program

Corporate Training

Enroll your employees into this program, NOW!

    Learning Path

    • This introductory session will set your expectations for the program and prepare you for the learning journey ahead.

      • Module with begin with a 30min Orientation Session 
      •  Product Management as a functional discipline practiced across different industries
      • KASH framework for Product Managers to develop the required competencies.Knowing one's own personality traits
      • Transitioning to Product Management roles
      • Learn to apply Carol Dweck's Fixed vs. Growth Mindset theory for effective leadership and team development.
      • Develop critical thinking principles to make sound, rational business decisions.
      • Identify common biases in decision-making and master techniques to overcome them.
      • Build strong leadership and influencing skills to drive collaboration and impact
      • Developing Customer Value Proposition:Functional, Economic and Emotional Value
      • FCB Framework and examples of product falling into each quadrant
      • Customer Journey Mapping
    • Masterclass in Basics of AI in Product Management

      • Align product strategies with business plans, ensuring coherence and synergy between the product roadmap and organizational objectives.
      • Develop SMART goals aligning enterprise objectives with product-specific goals for effectiveness.
      • Explore growth strategies, identifying critical success factors and KPIs to monitor and enhance product and brand performance.
      • Sharpening product strategy by leveraging AI capabilites
      • Application of AI in acheivng execution excellence
      • Understand the role and importance of product roadmaps in driving strategy and alignment.
      • Explore different types of roadmaps—timeline-based, release-based, Kanban-based, and outcome-based.
      • Learn how to manage backlog, apply prioritisation techniques, and iterate effectively.
      • Apply AI and modern tools to enhance product prioritisation and roadmapping decisions.
      • Distinguish between online and offline business models, analyzing their structures, advantages, and limitations within the same product category.
      • Acquire methods for market segmentation, consumer targeting, and strategic product positioning for maximum market impact.
      • Explore diverse pricing strategies across different business models and learn to assess financial statements for effective pricing decisions.
         
      • Comprehend how design thinking enhances creativity, empathy, and problem-solving in product management.
      • Compare design thinking with traditional approaches, highlighting its strengths in user-centered approach for development.
      • Harness design thinking for innovative product and service creation in breakout sessions with design thinking exercises
      • Differentiate between insights and data while fostering empathy and user-centricity in product decisions.
      • Compare qualitative and quantitative research methods, including ethnographic research and user interviews.
      • Design and analyze surveys, questionnaires, and secondary data sources to convert findings into actionable insights.
      • Leverage AI tools to capture user insights and conduct effective market research.
      • Understand the goals and key elements of UX design, its importance, and its role in product management.
      • Learn core UX principles such as usability, accessibility, and user satisfaction, and compare human-centered vs. technology-centered design.
      • Apply UX principles to a real-world product challenge through an interactive breakout session.
      • Explore how AI and modern tools can enhance UX design processes and outcomes.
      • Explain the key stages of new product development (NPD) and align them with organizational goals and market needs.
      • Identify and apply best practices for product launches, from concept validation to post-launch optimization.
      • Define and track key product metrics to measure adoption, customer satisfaction, and business impact.
      • Evaluate product performance against planned outcomes and apply strategies to achieve product–market fit.
      • Learn from best practices and case examples across NPD stages.
      • Grasp key principles of wireframing and prototyping principles
      • Wireframing vs. prototyping: When and why to use each Tools and software for wireframing and prototyping 
      • Introduction to wireframe elements (e.g., navigation, content layout)
      • Wireframing best practices and common mistakes. 
      • Hands-on wireframing exercises Wireframing for web vs. mobile application
      • Differentiate between platforms and products, understanding key similarities and differences.
      • Explore platform architecture, technology stacks, and best practices in API design and management.
      • Analyze monetization strategies for platforms, studying revenue streams, growth opportunities, and case studies of successes and failures.
      • Identify and apply best practices for product launches, from concept validation to post-launch optimization.
      • Develop a product lifecycle management (PLM) strategy by addressing challenges in each product lifecycle stage.
      • Introduction to artificial intelligence (AI) and machine learning (ML) and their applications in product management 
      • AI in personalisation,consumer insighting, trend analysis, consumer behvaiour analysis, predictive analysis, inventory planning content recommendations etc.
      • Master Balsamiq for wireframes and high-fidelity prototypes in product design.
      • Gain expertise in Jira for Agile project management, facilitating team collaboration and project tracking.
      • Understand Google Analytics for web analytics, acquisition, engagement, monetization, retention, and real-time insights.
      • Utilize Mixpanel for insights, funnel analysis, flow reports, retention, and KPI trend analysis, supporting data-driven decisions.
         
    • Masterclass in Advanced AI in Product Management

    • This product management capstone project will give you an opportunity to implement the skills you learned throughout this program to solve real-world industry-relevant problems. 

      • Research & analyze markets, user needs, and competition.
      • Align products with company vision strategically.
      • Define metrics, validate solutions, and track progress.
      • Innovate user-centric solutions and foresee market trends.
      • Solve problems and make data-driven decisions.
      • Communicate effectively to diverse stakeholders.
         
      • Grasp neuroscience and psychology's impact on marketing.
      • Understand how the brain processes marketing stimuli involving perception, attention, memory, and emotional responses.
      • Explore limbic system-controlled emotions and amygdala impact alongside neurometrics measuring brain responses in marketing.
         
      • What is the difference between product failures and brand failures (and Failure of enterprises)
      • Case studies of product/brand/enterprise failures
      • Learning from the failures and application of good practices to avoid the failures
      • Analysing the sales data
      • Understanding the value of right product-mix
      • Basic Financials for analysing the product contribution and driving the product growth
      • Understanding of Unit economics, Gross Profits, DIOH and DSOs

    Electives:

    • These elective sessions will provide an opportunity to dive deeper into specialized topics with leading product experts from companies such as Adobe, Microsoft, Amazon, or others. You will gain advanced insights and ask direct questions to practitioners on the front lines of product innovation.

    • Attend dedicated mentoring sessions to receive personalized feedback and guidance on your capstone project from faculty and industry mentors. These sessions are designed to help you refine your approach, overcome challenges, and ensure your final project is of the highest quality.

    9+ Tools Covered

    JIRA SPJBalsamiqGoogle AnalyticsMixpanelDM_ChatGPTPM_MidjourneyUIUX_GeminiPM_PicsartPM_Gencraft

    Program Advisors

    • Shirish Rangnekar

      Shirish Rangnekar

      CEO at Planck Era

      Sirish has deep expertise in business transformation roadmaps, strategic technology initiatives, program execution for large scale enterprise transformation.He is a Lean Six Sigma Black Belt and an Enterprise Agile consultant.

    • Prof. Ramu Shankar Rao

      Prof. Ramu Shankar Rao

      Professor & Corporate Trainer

      Professor Shankarrao leverages over 30 years of experience driving growth for market leaders such as Medtronic and St. Jude Medical. As a Visiting Professor at SP Jain Global, he specializes in creating high-performance commercial teams.

    • Prof Saurabh Saksena

      Prof Saurabh Saksena

      Professor & Corporate Trainer

      Prof. Saurabh Saksena, former President of VML India, is a marketing and leadership expert with 30+ years of global industry experience, mentoring professionals and CXOs across India and Southeast Asia.

    prevNext

    Batch Profile

      Learner Reviews

      Product Management Course Online FAQs

      • What does a product manager do on a typical day?

        A product manager's daily activities are dynamic and focused on driving the product forward. This includes conducting market research, defining and prioritizing features for development, and communicating with stakeholders to maintain alignment on the product roadmap.

        • Prioritization: They manage the product backlog and decide which features to build
        • Communication: They lead meetings with engineers, designers, and marketers
        • Data Analysis: They use data and user feedback to measure success
        • Iteration: They make informed decisions to guide future product changes

      • What are the admission requirements?

        To be eligible, you must have a Bachelor's degree in any discipline. While the program is open to recent graduates, it offers the most value to professionals with at least two years of work experience, which provides helpful context for applying the concepts learned.

        • Education: A Bachelor's degree is required.
        • Experience: A minimum of two years of work experience is preferred.
        • Background: Candidates from non-product fields are encouraged to apply.

      • How is Artificial Intelligence (AI) integrated into the curriculum?

        This product management training treats AI as a core component of modern product management. You will get hands-on experience using Generative AI for market research, capturing user insights, improving UX design, and assisting in product prioritization and roadmapping.

        • Practical Tools: You will learn to use tools like ChatGPT, Gemini, and Midjourney
        • Applied Learning: The curriculum has dedicated sessions on applying AI in personalization and trend analysis
        • Strategic Focus: You will learn to use AI for strategic decision-making as a product leader
        • Capstone Application: You will apply AI frameworks in the final capstone project

      • How does this program differ from other PM certifications?

        This product management program is distinguished by its unique blend of academic excellence from a top global business school and its focus on cutting-edge, practical skills. It deeply integrates AI, platform strategy, and financial acumen into the core curriculum, setting it apart from many other courses.

        • Dual Advantage: It combines SP Jain Global's academic prestige with our expertise in online learning
        • AI-Powered Curriculum: A strong focus on using AI as a strategic tool is a key differentiator
        • Holistic Skillset: It covers not just the 'what' of product management but also leadership, influence, and business skills

      • What is the learning format for this course?

        The program is delivered through live, interactive online classes. This format allows you to engage directly with SP Jain Global's faculty and industry experts in real-time. You can ask questions, take part in discussions, and collaborate with peers from anywhere.

        • Live and Interactive: All core modules are taught in a live virtual classroom
        • Expert Instructors: Learn directly from SP Jain Global faculty
        • Industry Leaders: Gain insights from experienced product leaders in masterclasses
        • Flexible Access: Class recordings are available if you miss a session
        • Peer Learning: Collaborate with a diverse cohort of professionals

      • What is Design Thinking, and why is it covered?

        Design Thinking is a human-centered approach to innovation. It is critical for product managers because it ensures that products are desirable for users, viable for the business, and feasible to build. This program includes a dedicated module on this topic.

        • You will learn to empathize with users to discover their true needs
        • It provides a structured framework for brainstorming, prototyping, and testing new ideas
        • This user-centered approach reduces the risk of building a product that fails in the market

      • Who are the instructors for this certification?

        The product management certificate is led by a distinguished team of academics from SP Jain School of Global Management and seasoned product leaders with deep industry experience. This blend of academic rigor and real-world expertise ensures a top-tier educational experience.

      • What is the AI-Powered Professional Certification in Product Management?

        This 6-month online program, a joint effort between Simplilearn and SP Jain School of Global Management, is a deep dive into product ownership. It is built to give you a structured path through all the cross-functional skills needed to guide a product, from the initial strategy to its launch and long-term growth, with a new and essential focus on using Generative AI.

        • A Joint Credential: This is a professional certification offered in collaboration with SP Jain Global, a top-ranked, world-renowned business school.

        • Timeframe: The entire program is structured to be completed in 6 months.

        • Learning Style: It is a blended program that combines live online classes, self-paced video lessons, and practical, hands-on projects.

        • AI at the Core: You will learn to practically apply modern AI tools, including ChatGPT and Gemini, to every stage of the product lifecycle.

      • How does the partnership with SP Jain School of Global Management work?

        This is a true collaboration, not just a co-branding. SP Jain Global provides academic excellence and thought leadership, while we bring its expertise in running high-engagement, effective online bootcamps for digital skills.

        • Academic Oversight: The curriculum is co-developed with SP Jain Global's faculty, ensuring it's not just trendy but also academically sound and relevant to the global economy.

        • Faculty-Led Sessions: You will learn directly from distinguished SP Jain Global faculty in live online masterclasses.

        • A Powerful Certificate: When you graduate, you receive the "AI-Powered Professional Certification in Product Management" directly from SP Jain School of Global Management.

        • Alumni Access: Completion also grants you membership in the SP Jain Global Executive Education alumni network, a valuable global community of business leaders.

      • What is the Product Strategy Capstone project?

        The Capstone is the final, hands-on project that ties everything together. It's your chance to act as a real product manager, applying all the skills you've learned, from research and AI analysis to strategic planning, to solve a complex, real-world business problem.

        • Real-World Application: You will move from theory to practice, tasked with doing market research, analyzing user needs, validating a solution, and defining the metrics for success.

        • Industry-Based Problems: The project challenges are inspired by real business scenarios from major tech companies like Netflix, Tesla, and Facebook.

        • Expert Mentorship: This isn't a solo assignment. You will attend dedicated mentoring sessions to get personalized feedback and guidance from faculty and industry mentors.

        • Your Portfolio Centerpiece: The completed capstone is a powerful asset to show potential employers, as it serves as tangible proof of your job-ready skills.

      • How is Agile and Scrum methodology taught in this program?

        The program integrates Agile and Scrum as foundational principles for modern product development, rather than treating them as isolated theories. You will learn how to apply these methodologies to manage the development process, create and validate a Minimum Viable Product (MVP), and iterate efficiently based on user feedback.

        • Core Module Integration: Agile and Scrum principles are a core part of the "Outcome-Driven PM & NPD" module.

        • Practical Tooling: You will get hands-on experience using Jira, the industry-standard tool for Agile project management, to manage backlogs and track sprints.

        • MVP Development: A key focus is on applying Agile principles to MVP development, helping you learn how to launch, test, and iterate quickly.

        • Lifecycle Application: You will learn how Agile methodologies fit within the entire product lifecycle to ensure continuous and responsive development.

      • Is the capstone project a team project or an individual one?

        The capstone project is a comprehensive project where you apply your skills individually to solve a real-world business challenge. While you are part of a cohort and can engage with peers, the project itself is designed to assess your personal mastery of the end-to-end product management process.

        • Individual Application: The project requires you to individually perform user research, create wireframes, build a product roadmap, and align your product with a company's vision.

        • Mentorship, Not Teamwork: You receive support through dedicated mentoring sessions with faculty and industry mentors to get personalized feedback and guidance on your project.

        • Real-World Simulation: The experience is designed to simulate the end-to-end duties and total ownership that a professional product manager would have over a product or feature.

      • What specific product management tools are covered in this course?

        You will get hands-on experience with the complete, modern PM toolkit. The curriculum covers over nine applications for management, design, analytics, and AI.

        • Agile Project Management: Jira

        • Design & Prototyping: Balsamiq and Midjourney

        • Web & Product Analytics: Google Analytics and Mixpanel

        • Generative AI (Text): ChatGPT and Gemini

        • Generative AI (Image): Picsart and Gencraft

      • What career support is included in this program?

        Yes, the program includes our JobAssist service. Our goal is to help you get ready for the job search and get noticed by top hiring managers.

        • Profile Building: You'll get professional guidance on how to build a strong resume and optimize your LinkedIn profile.

        • Interview Prep: The service includes resources and prep to help you go into your product management interviews with confidence.

        • Hiring Network: We provide you with exposure to our extensive network of corporate hiring partners.

      • Is this course suitable for beginners with no prior product management experience?

        Absolutely. This program is designed for beginners and career changers. We do not assume you have any prior product management or technical experience. The curriculum is structured to build your knowledge from the ground up.

        • No Technical Prerequisite: You do not need a technical background. We have many successful graduates who came from marketing, business, and design.

        • Foundational Modules: The learning path starts with "PM Mastery & Career Transition" to build a solid foundation of core concepts.

        • Designed for Changers: The program is explicitly built for "Career Changers" coming from diverse fields.

        • Structured Path: The curriculum moves you logically from the basics to more advanced topics like platform strategy and AI, so you are never overwhelmed.

      • How much time should I expect to dedicate to this program each week?

        This 6-month certification program is designed to be manageable for working professionals, but it does require a consistent weekly time commitment. You should plan to dedicate approximately 5-7 hours per week to succeed.

        • Live Classes: This includes the time for attending your live online sessions with faculty and industry experts.

        • Self-Study: You will also need to set aside time to review the self-paced video lessons and course materials.

        • Project Work: A key part of the program is the hands-on work for assignments, case studies, and your capstone project.

      • What is a Minimum Viable Product (MVP) in product management?

        A Minimum Viable Product is a development strategy in which product teams release a basic version of a product with limited features to satisfy early adopters or validate a business idea. Instead of building a fully featured application, you focus on the core functionality to solve a specific user problem.

        This approach helps a product manager test market assumptions and gather user feedback without committing excessive time or budget. Successful completion of a product management certification teaches you how to define the right features for an MVP to ensure long-term product success.

      • What is a product roadmap, and how do product managers create one?

        A product roadmap refers to a high-level visual summary that outlines a product's vision and direction over time. It acts as a strategic document to align stakeholders and set clear expectations for future feature releases.

        Step

        Action Taken by Product Manager

        Strategy

        Define the product goals and key business objectives

        Review

        Analyze customer feedback and market data

        Prioritize

        Use frameworks like RICE to select high-impact features

        Visualize

        Map these features onto a timeline for stakeholders

        Mastering the roadmap process is a core component of any professional product management course.

      • Acknowledgement
      • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.
      • *All trademarks are the property of their respective owners and their inclusion does not imply endorsement or affiliation.
      • Career Impact Results vary based on experience and numerous factors.