Advanced Search Engine Optimization (SEO) Certification Training in Atlanta, United States
The Advanced SEO Certification Training in Atlanta is designed to help candidates master many of the SEO aspects, which includes the process of driving organic traffic to their website by keyword research and management, SEO analytics, URL building, link building, on-page, and off-page optimization, and more. Candidates will get extensive project experience that helps them prepare for managing the inbound marketing initiatives with this SEO certification course in Atlanta.
Industry Accreditations
World’s #1 Online Bootcamp
SEO Course Overview
Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts. This SEO certification training in Atlanta covers all these key skills and how they coordinate to become an effective marketing strategy.
SEO Training Key Features
100% Money Back Guarantee
No questions asked refund*
At Simplilearn, we value the trust of our patrons immensely. But, if you feel that a course does not meet your expectations, we offer a 7-day money-back guarantee. Just send us a refund request via email within 7 days of purchase and we will refund 100% of your payment, no questions asked!
At Simplilearn, we value the trust of our patrons immensely. But, if you feel that a course does not meet your expectations, we offer a 7-day money-back guarantee. Just send us a refund request via email within 7 days of purchase and we will refund 100% of your payment, no questions asked!
- 20+ real-life industry-based projects
- Learn Google’s popular tools like Keywords Trends and Search Console
- Gain detailed insights on advanced web analytics
- Get 360 degrees understanding of planning and marketing a website
- 100% money back guarantee
Skills Covered
- Search engine optimization
- Content marketing
- Web analytics
- Keyword management and research
- Website management and optimization
- URL management
Benefits
SEO is the most in-demand digital marketing skill according to Smart Insights and cmo.com. There are 30,000 SEO-related jobs worldwide (source: Indeed.com), including:
- Designation
- Annual Salary
- Hiring Companies
- Annual SalarySource: GlassdoorHiring CompaniesSource: Indeed
- Annual SalarySource: GlassdoorHiring CompaniesSource: Indeed
- Annual SalarySource: GlassdoorHiring CompaniesSource: Indeed
- Annual SalarySource: GlassdoorHiring CompaniesSource: Indeed
SEO Course Curriculum
Eligibility
SEO Training in Atlanta is beneficial for anyone who wants to become proficient in SEO best practices, particularly: Marketing Managers, Digital Marketing Professionals, Content Writers, Marketing and Sales Professionals, Management, Engineering, Business, and Communications graduates, Entrepreneurs and business owners.
Pre-requisites
There are no prerequisites for taking this SEO Certification Training course in Atlanta. Anyone with an interest in the Search Engine Optimization field may take this course.
Course Content
Search Engine Optimization Foundations
PreviewCourse Introduction
04:54PreviewCourse Introduction
04:54
Lesson 1 SEO Introduction
22:59PreviewSEO Introduction
00:24Importance of SEO
01:27What Is SEO?
00:20Search Ecosystem Components
02:45Search Ecosystem Components: Incentives
01:55What Drives Search Ecosystem?
02:12SEO and Social Media
01:10SEO: Pros and Cons
02:56Avoid Outdated Techniques
01:10SEO Career in Organizations
01:00Enterprise SEO
02:06Small-Medium Business SEO
00:58SEOs in Agencies
01:12Individual SEO
01:09Opportunities and Skill
01:02Key Takeaways
01:13Knowledge Check
Lesson 2 How Search Engines Work
27:20PreviewHow Search Engines Work
00:31Major Search Engines
01:26Minor Search Engines: Search
00:59International Search Engines: Yandex
02:35International Search Engines: Baidu
02:48International Search Engines: Naver
01:41International Search Engines: Qwant
01:02Search Engine Mechanism
01:11Search Engine Crawling
03:08Search Engine Crawling: Robots.txt
03:34Sitemaps
01:37Storing
00:59Processing and Indexing
02:13Ranking
02:35Key Takeaways
01:01Knowledge Check
Lesson 3 Types of SEO
27:26PreviewTypes of SEO
00:24SEO Hats
00:20White Hat SEO
01:56Black Hat SEO
01:41Gray Hat SEO
01:39SEO Mistakes
03:20SEO Best Practices: No Hidden Content
01:44SEO Best Practices: Optimized Snippet
01:08SEO Best Practices: Prominent Heading
03:03SEO Best Practices: Organized Hierarchy
01:50SEO Best Practices: Practical Links
01:28What is SEO Spam?
00:42Falsifying Content
03:00Falsifying Links
00:59Falsifying Website Content
01:16SEO Spam
01:43The Periodic Table of SEO Success Factor
00:17Key Takeaways
00:56Knowledge Check
Lesson 4 Keyword Research and Competitive Intelligence
25:38PreviewImportance of Keyword Research
01:00User Intent
02:14Not Provided
01:14Performing Keyword Research
02:21Demo: Keyword Research Tool (Wordtracker)
04:24Keyword Research and Competitive Intelligence
02:49Types of Queries
01:38Short Tail Query: Pros and Cons
01:57Long Tail Query: Advantages
01:00Competitive Analysis Overview
02:16Factors in Competitive Analysis
02:09B2B vs. B2C
01:30Key Takeaways
00:35Knowledge Check
Lesson 5 On-Page Optimization
23:49PreviewOn-Page Optimization
00:37Defining On-Page Optimization
01:04On-Page Factors
00:19Title Tags
00:34Meta Description
01:05Header Tags
01:45URLs and URL Structure
03:50Image Alt Text
01:09Internal Links
00:48Keyword Usage
01:20Sitemaps
01:14On-Page Don'ts
00:17Keyword Stuffing
00:46Hidden Text
01:06Repetitive Anchor Text
00:51Cloaking
00:26Perfectly Optimized Page
01:25SEO Factors
00:58Top Ranking Factors
03:40Key Takeaways
00:35Knowledge Check
Lesson 6 Off-Page Optimization
13:36PreviewOff-Page Optimization
00:39What Is Off-Page Optimization
00:22Signals of Popularity
02:08Why Links?
01:37Create Link-Worthy Content
00:46Off-Site Engagement
01:08Utilize Offline Relationships
00:39Types of Links
01:23Rel = “nofollow” and Social Media
01:23Link Building Don’ts
02:46Key Takeaways
00:45Knowledge Check
Lesson 7 Duplicate Content
08:01PreviewDuplicate Content
00:35What Is Duplicate Content?
02:33Common Instances
01:47Fixing Duplicate Content
02:30Key Takeaways
00:36Knowledge Check
Lesson 8 Design and Architecture
06:48Design and Architecture
00:41Importance of Design
00:46Design: Best Practices
01:49Designing for Search Engines
02:53Key Takeaways
00:39Knowledge Check
Lesson 9 Local SEO
12:11PreviewLocal SEO
00:35Local Searches
01:16NAP
02:56Directories
01:20Top Local Search Signals - A
02:07Top Local Search Signals - B
03:05Key Takeaways
00:52Knowledge Check
Lesson 10 Algorithm Updates and SEO Changes
10:10PreviewAlgorithm Updates and SEO Changes
00:27Biggest SEO Misconception
00:37What to Measure?
00:38Constant Changes
03:39Google Panda Update
00:57Google Penguin Update
00:36Google Humming Bird Update
00:58RankBrain
00:33Not Provided
00:39SEO Is Still Powerful
00:47Key Takeaways
00:19Knowledge Check
Lesson 11 Integrating SEO with Other Disciplines
07:20PreviewIntegrating SEO with Other Disciplines
00:40Integrating Marketing Channels
00:43User Experience Across Channels
01:30SEO and Content Marketing
00:49SEO and Analytics
00:38SEO and Mobile
00:32SEO for Wordpress
01:48Key Takeaways
00:40Knowledge Check
Lesson 12 SEO Tools
07:25PreviewSEO Tools
00:21What Are SEO Tools?
00:24SEO Tool Categories
01:44DEMO: Raven SEO
04:24Key Takeaways
00:32Knowledge Check
Lesson 13 How to Build a Successful Career in SEO
04:36How to Build a Successful Career in SEO
00:26Top Dos and Don’ts
02:00Career Paths
00:55Certifications
00:48Key Takeaways
00:27
Search Engine Optimization Foundations Quiz
Search Engine Optimization Foundations Quiz.
Advanced Search Engine Optimization
PreviewSection 1 : Introduction to SEO
47:14Preview1.001 What You will Learn in this Course
11:392.001 The Business Impact of SEO
14:303.001 SEO Terms and Definitions
10:064.001 SEO Business Concepts
10:59Knowledge Check
Section 2 : How Search Engines Work
39:21Preview1.001The Search Engine Landscape
10:392.001 Analyzing Search Results
14:443.001 The Search Engine Index
13:58Knowledge Check
Section 3 : Keyword Research
01:33:351.001 Keywords The Foundation
11:382.001 Keyword Research Research Tool Overview
11:423.001 Build a Keyword List
09:374 Analyze Your Keywords: Long tail and Short tail
14:105.001 Exploring Keyword Opportunities
16:526.001 Keyword Plan for Trends and Cycles
13:297.001 Group and Manage keywords
16:07Knowledge Check
Section 4 : On-Page Optimization
01:10:03Preview1.001 Key On-Page Elements
09:122.001 Content Hierarchy
15:103.001 Optimize Content
17:224.001 Optimize Content with HTML5
11:575.001 Optimize for Mobile
16:22Knowledge Check
Section 5 : Website Management and Optimzation
01:35:02Preview1.001 Domain Signals for SEO
09:572.001 Manage Website URLs
14:393.001 Identify and Remove Duplicate Content
10:564.001 Additional Optimization and Management
19:235.001 Webmaster Tools
09:576.001 Moving to a New Domain or a Redesign
13:377.001 Googles History of Major Algorithm Updates
16:33Knowledge Check
Section 6 : Off-Page SEO
01:28:291.001 The Importance of Links Part A
15:401.001 The Importance of Links Part B
19:152.001 Evaluating Backlinks
11:253.001 Seven Methods of Link Building
16:375 Build Links through Social Networks and Social Media Sites
10:215.001 Advanced Concepts and Best Practices for Linking
15:11Knowledge Check
Section 7 : Planning A New Website
45:27Preview1.001 Choose a domain name
12:452.001 Organize Content Structure
17:553.001 Develop URL Structure
14:47Knowledge Check
Section 8 : Market Your Optimized Website
01:20:411.001 Conducting Competitive Audit
21:012.001 Why You Should Not Rely on Rankings
13:053.001 Create a Marketing Plan
22:074.001 SEO and Marketing Teams
17:535.001 Claim and Manage Your Business Listing
06:35Knowledge Check
Section 9 : Analytics and Measurement
48:34Preview1.001 Intro to Measurement
09:492.001 Analytics Terms and Concepts
10:253.001 Measure Goals and Goal Values
09:534.001 Measure and Analyze the Bounce Rate
08:235.001 Critical Reports to Improve Your SEO
10:04Knowledge Check
Section 10 : What's Next-Learning Path
06:361.001 Your Learning Path
06:36
Advanced Content Marketing
PreviewSection 1 : Introduction to Content Marketing
44:42Preview1.1 Introduction
00:561.2 What's In It For Me
01:181.3 What Is Content Marketing
02:091.4 How to Become a Best-in-Class Content Marketer
01:231.5 Develop a Clear Vision
02:491.6 Develop a Business Case
03:361.7 Document your Content Marketing Strategy
01:361.8 Create a Editorial Mission Statement
02:041.9 Target Customers based on their Intent
03:261.10 Target Key Influencers
02:301.11 Produce Help, Hub, and Hero Content
01:311.12 Produce Engaging Content
01:411.13 Use Content Marketing Tactics
01:421.14 Use Social Media Platforms
01:421.15 Help Customers Find the Information
01:301.16 Help Key Influencers Impact the Buyer’s Decision Making Process
02:511.17 Measure Content Effectiveness
01:531.18 Measure ROMI
03:151.19 Improve by Experimenting with New Initiatives
03:261.20 Improve by Becoming Sophisticated and Mature
02:161.21 Key Takeaways
01:08Knowledge Check
Section 2 : Developing a Vision of Content Marketing Success
33:23Preview2.1 Introduction
00:192.2 What's In It For Me
00:592.3 Vision for Successful Content Marketing
02:172.4 The Michelin Guide Story
08:102.5 Hindustan Unilever
05:232.6 Volvo Trucks
07:162.7 Dell's Take It Easy
06:172.8 Key Takeaways
02:42Knowledge Check
Section 3 : Developing a Business Case for Content Marketing
51:10Preview3.1 Introduction
00:283.2 What's In It For Me
00:423.3 Content Marketing Budget
01:333.4 Objectives and Key Performance Indicators (KPIs)
12:253.5 Challenges and Impact
10:453.6 Best Practices
10:403.7 Benefits and Financial Impact
06:263.8 Build your Business Case
02:563.9 Compare the Value of Content Marketing
03:213.10 Key Takeaways
01:54Knowledge Check
Section 4 : Creating a Successful Content Marketing Strategy
50:13Preview4.1 Introduction
00:164.2 What's In It For Me
01:154.3 Creating a Successful Content Marketing Strategy
03:234.4 Model for Creating a Successful Content Marketing Strategy
08:004.5 Content Marketing Strategy - Two-Step Model
08:294.6 Two Step Model - First Phase
14:224.7 Two-Step Model - Second Phase
10:034.8 Benefit of Two-Step flow Model
02:034.9 Key Takeaways
02:22Knowledge Check
Section 5 : Creating a Remarkable Editorial Mission Statement
37:05Preview5.1 Introduction
00:205.2 What's In It For Me
00:445.3 Editorial Mission Statements
12:215.4 Create Remarkable Content
06:535.5 Top Global Ad Campaigns
07:495.6 Remarkable Editorial Mission Statement
07:305.7 Key Takeaways
01:28Knowledge Check
Section 6 : Targeting Customer Intent Instead of Demographics
34:28Preview6.1 Introduction
00:176.2 What's In It For Me
00:456.3 Target Intent over Demographic
02:466.4 Target Customers on Mobile Devices
04:566.5 Target Intent on YouTube
03:466.6 Know Your Customers' Intent
10:236.7 Have a Mobile-friendly Website
01:476.8 Video are Preferred Over Text
08:116.9 Key Takeaways
01:37Knowledge Check
Section 7 : Targeting Key Influencers
36:57Preview7.1 Introduction
00:187.2 What's In It For Me
00:437.3 Importance Of Influencer Marketing
07:147.4 Process Of Augmenting With Influencers
20:267.5 Case Study—Orange France
06:037.6 Key Takeaways
02:13Knowledge Check
Section 8 : Producing Help, Hub, and Hero Content Consistently
27:45Preview8.1 Introduction
00:248.2 What's In It For Me
00:468.3 Help Content
09:108.4 Hub Content
07:458.5 Hero Content
08:438.6 Key Takeaways
00:57Knowledge Check
Section 9 : Producing Engaging Content More Frequently
24:41Preview9.1 Introduction
00:229.2 What's In It For Me
00:449.3 Producing Engaging Content
03:249.4 Engagement Through Video and Text
03:499.5 Text Vs Video
03:519.6 What to Seek
08:389.7 Checklist - When to Use Video or Text
02:289.8 Key Takeaways
01:25Knowledge Check
Section 10 : Using Effective B2C and B2B Content Marketing Tactics
01:19:16Preview10.1 Introduction
00:2410.2 What's In It For Me
01:2910.3 B2C and B2B Content Marketing Tactics—Usage
02:4710.4 B2C and B2B Content Marketing Tactics—Effectiveness
01:3410.5 Email Newsletters
04:3310.6 In-person Events
04:0010.7 Illustrations/Photos
03:1410.8 Social Media content
07:1110.9 Infographics
02:4110.10 Videos—B2C
03:1710.11 Videos—B2B
02:5610.12 Online Presentations
03:2110.13 Microsites
03:1310.14 Website Articles
02:5610.15 Blogs
02:4010.16 Webinars
02:4510.17 Case Studies
02:1510.18 Mobile Apps
03:0710.19 Print Magazines
03:1010.20 Digital Magazines
01:4010.21 Books
03:3710.22 Podcasts
02:0410.23 White Papers
03:5810.24 Research Reports
02:3210.25 E-Books
02:2010.26 Branded Content Tools
01:3910.27 Virtual Conferences
02:1110.28 Key Takeaways
01:42Knowledge Check
Section 11 : Building Successful B2C and B2B Social Media Platforms
01:09:44Preview11.1 Introduction
00:1711.2 What's In It For Me
01:0711.3 Social Media Platforms
02:2411.4 Facebook
15:2211.5 LinkedIn
15:0211.6 YouTube
05:4711.7 YouTube - Create Great Content
08:2611.8 YouTube - Develop a Programming Strategy
11:0911.9 Twitter
08:1211.10 Key Takeaways
01:58Knowledge Check
Section 12 : Helping Customers find the Information They Seek
54:47Preview12.1 Introduction
00:1712.2 What's In It For Me
00:4712.3 Optimizing Your Content For Your Web Site
03:4512.4 Creating A Google-friendly Web Site
11:1512.5 Optimizing Web Pages For Keywords
12:3812.6 Optimizing Video Content
06:3712.7 Micro-moments
17:4612.8 Key Takeaways
01:42Knowledge Check
Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
37:28Preview13.1 Introduction
00:2013.2 What's In It For Me
00:5313.3 Influencing the Influencers
04:1213.4 Schmooze Optimization
02:5713.5 Nurture Key Relationships
01:4613.6 Example - WineWorld
03:0013.7 Four Key Influencers
03:1613.8 Engaging Digital Presence
01:3613.9 Keys to Success
05:0413.10 Work together with influencers
02:5513.11 GE with influential YouTube creators
04:5213.12 Creations in support with GE
05:2113.13 Key Takeaways
01:16Knowledge Check
Section 14 : Measuring Content Effectiveness
48:22Preview14.1 Introduction
00:2314.2 What's In It For Me
00:5914.3 Sales and Sales Lead Quality
01:0314.4 Touchpoints in the Customer Journey
01:1214.5 Turning Touchpoints into Quality Leads or Sales
04:1214.6 Focus on the Right Metrics
11:5114.7 Value Your Best Customer
05:2114.8 Attribute Value Across the Journey
14:0314.9 Prove Marketing Impact
06:5014.10 Key Takeaways
02:28Knowledge Check
Section 15 : Measuring Return on Marketing Investment
38:40Preview15.1 Introduction
00:2315.2 What's In It For Me
00:5215.3 Return on Marketing Investment
06:2115.4 The Power of the Press Release
07:2315.5 Test A - ROMI Revisited
08:2915.6 Test B - Impact of a Budget Cut
06:2015.7 Test C - Impact of Using Multimedia
07:2415.8 Key Takeaways
01:28Knowledge Check
Section 16 : Improving by Experimenting With New Initiatives
27:21Preview16.1 Introduction
00:2216.2 What's In It For Me
00:4416.3 Creating Engaging Content
14:5616.4 What is Effective and What is Not
09:3316.5 Key Takeaways
01:46Knowledge Check
Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature
41:05Preview17.1 Introduction
00:2117.2 What's In It For Me
00:5217.3 Content Marketing Maturity
07:0817.4 Get Value from Editorial Meetings
09:1517.5 Content Marketing in Organizations
04:3317.6 Content Marketing with SEO and Social Media
04:5517.7 Leverage Paid Advertising
02:4817.8 Sophisticated Content Marketers
03:3817.9 Analytics Tips
05:4617.10 Key Takeaways
01:49Knowledge Check
Section 18 : Content Marketing in the Foreseeable Future
48:54Preview18.1 Introduction
00:1518.2 What's In It For Me
00:4518.3 Content Marketing Forecast
02:4818.4 Impact on Content Marketing Strategy
01:0718.5 Video Sharing Platforms—Audience Segments
01:3918.006 Video Sharing Platforms - Content Genres
00:5718.7 YouTube vs Facebook
05:1018.8 YouTube Best Practices—Part A
08:2618.9 YouTube Best Practices—Part B
10:0718.10 Virtual Reality
04:3818.11 Facebook Best Practices
04:4518.12 Instagram and Twitter Best Practices
05:3518.13 Key Takeaways
02:42Knowledge Check
Advanced Web Analytics
PreviewSection 1 : Introduction to Digital Analytics
16:54Preview1.001 Introduction to Digital Analytics
16:54Knowledge Check
Section 2 : Building Blocks
25:54Preview2.001 Introduction to Building Blocks
04:212.002 Building Blocks -Google Analytics
21:33Knowledge Check
Section 3 : Fundamentals of Digital Analytics
45:143.001 Digital Analytics
08:023.002 Digital Analytics Maturity Model
14:393.003 Using the Digital Analytics Maturity Model
13:593.004 The Three Heads of Online Analytics
08:34Knowledge Check
Section 4 : Business Perspective
44:52Preview4.001 The Customer Journey and its Various Approaches
09:234.002 Designing for Persuasion
09:374.003 Defining Business Goals
11:324.004 Key Performance Indicators
14:20Knowledge Check
Section 5 : Methodology - Lean Six Sigma
25:335.001 Introduction to the Analysis Perspective
05:285.002 Lean Six Sigma Principles -Define and Measure
09:295.003 Lean Six Sigma Principles -Analyze, Improve, and Control
10:36Knowledge Check
Section 6 : Data Analysis Fundamentals
16:226.001 Data Analysis Fundamentals
16:22Knowledge Check
Section 7 : Analysis Perspective Providing Insights
35:227.001 Analysis Perspective Providing Insights
18:297.002 Expressing Exactitude or a Sense of Scale
16:53Knowledge Check
Section 8 : Enabling Capabilities
52:06Preview8.001 Tag Management System
19:518.002 Vendor Selection
08:188.003 Qualitative Data
09:278.004 Competitive Intelligence and Other Tools
14:30Knowledge Check
Section 9 : Managing Analytics
41:02Preview9.001 Introduction to Managing Analytics
13:479.002 RACI Matrix
07:539.003 Agile Management
19:22Knowledge Check
Section 10 : Audience
15:4810.001 Audience
15:48Knowledge Check
Section 11 : Acquisition
44:55Preview11.001 Acquisition
09:5511.002 Campaign Tracking
07:1411.003 Google Analytics Standard Channels
14:3311.004 Marketing Automation and Growth Hacking
13:13Knowledge Check
Section 12 : Behavior
28:4312.001 Behavior
11:4612.002 Customer Engagement
16:57Knowledge Check
Section 13 : Conversions and Onboarding
50:40Preview1 Conversions Funnel
15:232 Experimentation and Testing
13:123 Conversion Scenarios
13:464 Attributions
08:19Knowledge Check
Section 14 : Retention and Expansion
25:1514.001 Retention and Expansion
10:3914.002 Expansion Scenarios
14:36Knowledge Check
Section 15 : Advocacy
15:15Preview15.001 Advocacy
08:1315.002 Facebook and LinkedIn Insight
07:02Knowledge Check
Section 16 : Privacy and Ethics
17:2316.001 Privacy and Ethics
17:23Knowledge Check
Section 17 : Wrapping Up
08:23Preview17.001 Wrapping Up
08:23
Tools Covered
Industry Project
SEO Exam & Certification
What are the prerequisites for the SEO certification Course in Atlanta?
There are no prerequisites for this SEO course. Participants will need a basic working knowledge of HTML, Internet usage, and Microsoft Office for a successful learning experience.
How do I become certified with this SEO training in Atlanta?
To obtain your SEO Certification:
- Complete 85% of the OSL course
- Attend all the sessions within one live virtual batch
- Complete five projects: Three from Advanced SEO and one each from Advanced Content Marketing and Advanced Web Analytics
- Complete one simulation test with a minimum score of 75%
How do I earn the advanced SEO certification in Atlanta?
Upon completion of the following program requirements, you will be eligible to receive the advanced SEO certificate:Course Required for Certificate Simulation Exam Project SEO Foundations Yes Advanced SEO Yes Score>75% Required Advanced Content Marketing Yes Required Advanced Web Analytics Yes Required Do you provide any practice tests as a part of this SEO training in Atlanta?
Yes, we provide 1 practice test as part of our SEO course to help you prepare for the actual certification exam. You can try this free SEO Online MCQ Practice Test to understand the type of tests that are part of the course curriculum.
SEO Course Reviews
Marko Stefan
Marketing Manager at Sana delikatese d.o.o., HoustonSimplilearn’s Advanced SEO course is a good springboard for the traditional marketers.
Macie Rojas
New York CitySimple, clean and perfect courseware!
Aleah Rodgers
New York CityThis course will make you learn everything you need to know about search engine optimization, nothing more and nothing less. Highly recommended.
Esmeralda Mclaughlin
New York CityThis was a great course for someone like me, who understands the importance of SEO but don’t know how to implement it. I now have a much better understanding. Thanks!
Maria Terentyeva
Менеджер по стратегиям и аналитике at Креативное digital-агентство DMCA, MoscowThanks! I see now how to improve my projects and get a better result.
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Why Online Bootcamp
- Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
- Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
- Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
- Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts
SEO Training FAQs
Why become an SEO specialist?
SEO and inbound marketing are the most important digital channels for many organizations, as more internet traffic is generated by organic search. SEO even plays a key role for companies that conduct much of their business offline because according to HubSpot more than 81 per cent of all potential customers use the internet to research products before purchase. SEO specialists optimize websites and manage content and links on various platforms to make companies and their product lines more accessible to a digital audience. Digital transformation has led to a huge demand for qualified SEO specialists. Secondary research shows:
- SEO is the most in-demand digital marketing skill according to Smart Insights and cmo.com.
- There are over 11,206 SEO-related jobs available in the U.S. and 5,000 in the UK, according to Indeed.com.
- In India, there are over 11,000 jobs on naukri.com that require SEO knowledge and skillset.
Why learn Search Engine Optimization (SEO)?
Securing that top position in Google is a sure-shot way of getting thousands of new visitors to your website. The effective and strategic use of SEO will not only enable you to initiate site traffic but also to build credibility and brand awareness and distinguish your site from the competitors. Search Engine Optimization also enables you to gain awareness of customer preferences and what types of products and services they would prefer. When done right, SEO will be revolutionary for your digital marketing programs.
Which SEO tools will I use in this course to gain hands-on experience?
The course has a sizeable hands-on component and will train you with popular tools such as Google Keywords Trends Tool, Google Search Console, Bing Webmaster, and Google Analytics.
What is SEO?
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the activity of ensuring a website can be found by search engines and ranked highly when certain words and phrases (keywords) are entered in a search.
What is my salary potential as an SEO specialist after completion of this SEO certification course??
SEO jobs can vary from organization to organization in terms of salary, titles and roles, and responsibilities. The average salary in the U.S. ranges from $52,000 to $70,000 and can even exceed $150,000 depending on the company, size and location (Indeed.com). According to PayScale, the salary range in India varies from Rs.98K - Rs.400K.
Why do organizations hire SEO professionals?
SEO is crucial to enabling a website to rank well in the search engine results pages (SERPs) of major search engines like Google, Yahoo, and Bing. Appearing on the first page of results has always been challenging and continues to become even more of a challenge as Google and other search engines constantly change its algorithms and technical parameters. Poorly-planned SEO can actually do harm to businesses and their online reputation, so it’s imperative that companies hire SEO professionals that are trained and well qualified to drive their SEO marketing strategy.
Advanced Search Engine Optimization (SEO) Certification Training in Atlanta, United States
Our Atlanta Correspondence / Mailing address
Simplilearn's Advanced Search Engine Optimization (SEO) Certification Training in Atlanta, United States
3348 Peachtree Road NE, Suite 700 Atlanta, GA 30326 United States
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