Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts. This SEO certification training in Atlanta covers all these key skills and how they coordinate to become an effective marketing strategy.
SEO is the most in-demand digital marketing skill according to Smart Insights and cmo.com. There are 30,000 SEO-related jobs worldwide (source: Indeed.com), including:
There are no prerequisites for this SEO course. Participants will need a basic working knowledge of HTML, Internet usage, and Microsoft Office for a successful learning experience.
To obtain your SEO Certification:
Course | Required for Certificate | Simulation Exam | Project |
SEO Foundations | Yes | ||
Advanced SEO | Yes | Score>75% | Required |
Advanced Content Marketing | Yes | Required | |
Advanced Web Analytics | Yes | Required |
Yes, we provide 1 practice test as part of our SEO course to help you prepare for the actual certification exam. You can try this free SEO Online MCQ Practice Test to understand the type of tests that are part of the course curriculum.
SEO and inbound marketing are the most important digital channels for many organizations, as more internet traffic is generated by organic search. SEO even plays a key role for companies that conduct much of their business offline because according to HubSpot more than 81 per cent of all potential customers use the internet to research products before purchase. SEO specialists optimize websites and manage content and links on various platforms to make companies and their product lines more accessible to a digital audience. Digital transformation has led to a huge demand for qualified SEO specialists. Secondary research shows:
The course has a sizeable hands-on component and will train you with popular tools such as Google Keywords Trends Tool, Google Search Console, Bing Webmaster, and Google Analytics.
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the activity of ensuring a website can be found by search engines and ranked highly when certain words and phrases (keywords) are entered in a search.
SEO jobs can vary from organization to organization in terms of salary, titles and roles, and responsibilities. The average salary in the U.S. ranges from $52,000 to $70,000 and can even exceed $150,000 depending on the company, size and location (Indeed.com). According to PayScale, the salary range in India varies from Rs.98K - Rs.400K.
SEO is crucial to enabling a website to rank well in the search engine results pages (SERPs) of major search engines like Google, Yahoo, and Bing. Appearing on the first page of results has always been challenging and continues to become even more of a challenge as Google and other search engines constantly change its algorithms and technical parameters. Poorly-planned SEO can actually do harm to businesses and their online reputation, so it’s imperative that companies hire SEO professionals that are trained and well qualified to drive their SEO marketing strategy.
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