Course description

  • What are the course objectives?

     

    Search engine optimization or SEO means a lot more than just improving your website ranks. It encompasses and empowers content, programming, visibility, and overall success of your website. Simplilearn’s advanced SEO Certification training will transform you into a highly talented SEO professional from the base level. You will begin with the basics of digital marketing and move on to the critical skill sets that are vital to progress in content marketing, web analytics, and search engine optimization. 
    Through the hands-on experience obtained from the simulation exams and interactive projects, you will learn to apply the latest concepts, techniques, and tools. Candidates will also get a 360-degree understanding of keyword research and management, link building, planning and marketing a website, on-page and off-page optimization, URL management, website management, and a full round of analytics coaching. 
    The SEO training course in Atlanta will enable you to distinguish your website from your competitors. The Advanced SEO certification course will also prepare you to influence the decision-making and strategic growth of your company’s brand. 

  • Why learn Search Engine Optimization (SEO)?

    Securing that top position in Google is a sure-shot way of getting thousands of new visitors to your website. The effective and strategic use of SEO will not only enable you to initiate site traffic but also to build credibility and brand awareness and distinguish your site from the competitors. Search Engine Optimization also enables you to gain awareness of customer preferences and what types of products and services they would prefer. When done right, SEO will be revolutionary for your digital marketing programs.
     

  • Why become an SEO specialist?

    Search Engine Optimization and inbound marketing are essential digital channels for several organizations, as a majority of the internet traffic is generated by organic search. SEO plays a vital role for companies that carry out most of their business offline, because, as stated by HubSpot, more than 81% of all potential customers make use of the internet to learn more about the products before buying them. SEO professionals optimize websites and manage content and links on several platforms which makes their companies and product lines easily accessible to the digital audience.  
    SEO professionals optimize websites and manage content and links on different platforms to make their company and product lines more accessible to the digital crowd. Digital transformation has brought about a great demand for the certified SEO experts. Secondary research shows: 

    • There are more than 5,000 SEO-related jobs available in the UK and 11,206 in the U.S. as given by Indeed.com
    • SEO is the most popular digital marketing skill according to cmo.com and Smart Insights.
    • In India, there are more than 11,000 jobs on naukri.com that needs the SEO skillset and knowledge.
       

  • What skills will you learn?

    This Advanced Search Engine Optimization (SEO) Certification Training in Atlanta helps you:

    • Master the SEO skills from the basic to advanced level 
    • Apply research concepts to market your website successfully
    • Learn multiple research methods for effective data collection
    • Attract organic traffic to a website, and thereby increasing visibility and new customers
    • Understand how search engines work
    • Learn to manage your website and troubleshoot problems
    • Apply research concepts to market your website successfully
    • Learn the best practices, tips, and tricks on Content Marketing
    • Employ best practices and techniques to promote high search engine rankings for your website
    • Effectively measure the success of your website and increase your skillset with analytics
       

  • Who should take this SEO Training Course?

    SEO training benefits any individual who desires to be skilled in the SEO best practices. This Advanced SEO training in Atlanta is particularly well-suited for:

    • Content writers
    • Digital marketing professionals
    • Entrepreneurs and business owners
    • Management, engineering, business, and communication graduates
    • Marketing managers
    • Marketing and sales professionals
       

  • Which SEO tools will I use in this course to gain hands-on experience?

    The Advanced Search Engine Optimization Certification Training in Atlanta has a sizeable hands-on component which provides training with popular tools like: 

    • Google Search Console, 
    • Google Analytics, 
    • Google Keywords Trends Tool, and 
    • Bing Webmaster.
       

  • What projects are included in this program?

    Project 1 – Competitive Analysis and Keyword Research:
    With your knowledge of the Keyword Effectiveness Index (KEI) and keyword research, you’ll prepare a list of keywords and then decide on how to group them into logical categories. You’ll also create a list consisting of 15 to 20 keywords around which you expect to build the information architecture for your company’s website.
     
    Project 2 – Information Architecture Planning
    You’ll build the structure of at least 10 pages of your website, which will detail your handling of all components of site architecture as discussed in the course. You must also give a diagram of the overall information hierarchy.
     
    Project 3 – Website Audit Documentation
    By making use of the given “Simple Audit Template” to review your website, you must incorporate both problems and issues associated with the site along with areas in which the site is presently improving. You must also emphasize the most pressing actionable items with some associated priorities.
     
    Project 4 – Inbound Links
    You will analyze the latest inbound link targets for your site by defining your methodology, the research process, and justification for each target.
     
    Project 5 – Marketing Plan
    Using the following objectives you will develop a marketing plan for your business:
    Define the intent and needs of your potential customers
    Defining the target audience
    How will it market your business?
    How will you get people to follow your posts/updates/emails?
    Identifying any trends and seasonality for your keywords and k
     

Tools covered

SEO Tools
MAJESTIC MOZ semrush SpyFu

Course preview

    • Section 1: Part 1: Introduction to SEO 08:30
      • 1.1 Introduction to SEO 00:28
      • 2 What's In It For Me 00:28
      • 3 Objectives 00:19
      • 4 The Three Players 02:31
      • 5 Incentives of Major Players 01:22
      • 6 Search Ecosystem 01:06
      • 7 Pros and Cons of SEO 01:39
      • 8 Key Takeaways 00:37
    • Section 1: Part 2: A Model of Search Engines 06:21
      • 1 Introduction 00:14
      • 2 What's In It For Me 00:28
      • 3 Objectives 00:16
      • 4 How Search Engines Work 00:34
      • 5 Crawling 02:01
      • 6 Storing 00:52
      • 7 Processing and Indexing 00:32
      • 8 Ranking 00:51
      • 9 Key Takeaways 00:33
      • Quiz
    • Section 2: On-Page Optimization 17:44
      • 1 Introduction 00:15
      • 2 What's In It For Me 00:21
      • 3 Objectives 00:21
      • 4 Relevancy and Popularity 00:53
      • 5 Title Tags and META Descriptions 01:06
      • 6 Header Tags 00:38
      • 7 URLs and URL Structure 03:26
      • 8 Image Alt Text 00:41
      • 9 Internal Links 00:41
      • 10 Keyword Usage 01:00
      • 11 Sitemaps 00:52
      • 12 On-Page Don'ts 02:43
      • 13 Perfectly Optimized Page 04:03
      • 14 Key Takeaways 00:44
      • Quiz
    • Section 3: Off-Site Optimization 11:53
      • 1 Introduction 00:14
      • 2 What's In It For Me 00:15
      • 3 Objectives 00:23
      • 4 Signals of Popularity 01:14
      • 5 Principles of Link Building 00:37
      • 6 Link-Worthy Content 01:00
      • 7 Off-Site Engagement 00:56
      • 8 Offline Relationships 01:15
      • 9 Types of Links 01:29
      • 10 Rel="nofollow" and Social Media 01:19
      • 11 Link Building Don'ts 02:19
      • 12 Key Takeaways 00:52
      • Quiz
    • Section 4: Duplicate Content 06:24
      • 1 Introduction 00:12
      • 2 What's In It For Me 00:17
      • 3 Objectives 00:15
      • 4 What Is Duplicate Content? 01:24
      • 5 Common Instances 01:23
      • 6 Fixing Duplicate Content 02:15
      • 7 Key Takeaways 00:38
      • Quiz
    • Section 5: Keyword Research and Competitive Intelligence 16:47
      • 1 Introduction 00:18
      • 2 Whats In It For Me 00:20
      • 3 Objectives 00:20
      • 4 User Intent 02:07
      • 5 Not Provided 01:08
      • 6 Performing Keyword Research 02:16
      • 7 Two Types of Queries 01:17
      • 8 Short Tail: Pros and Cons 01:13
      • 9 Long Tail: Pros and Cons 01:02
      • 10 Competitive Analysis Overview 02:23
      • 11 Factors to Analyze 02:00
      • 12 B2B vs B2C 01:46
      • 13 Key Takeaways 00:37
      • Quiz
    • Section 6: Design and Architecture 07:46
      • 1 Introduction 00:13
      • 2 What's In It For Me 00:18
      • 3 Objectives 00:24
      • 4 Design Best Practices 02:51
      • 5 Designing for Search Engines 02:45
      • 6 Importance of Design 00:33
      • 7 Key Takeaways 00:42
      • Quiz
    • Section 7: Local SEO 08:53
      • 1 Introduction 00:11
      • 2 What's In It For Me 00:16
      • 3 Objectives 00:20
      • 4 Local SEO is Here 00:56
      • 5 NAP 01:56
      • 6 Directories 00:59
      • 7 Top Local Signals 03:37
      • 8 Key Takeaways 00:38
      • Quiz
    • Section 8: Myths about SEO Measurement 05:58
      • 1 Introduction 00:13
      • 2 What's In It For Me 00:21
      • 3 Objectives 00:15
      • 4 Biggest SEO Misconception 03:26
      • 5 What to Measure 01:11
      • 6 Key Takeaways 00:32
      • Quiz
    • Section 9: Algorithm Updates and SEO Changes 06:55
      • 1 Introduction 00:12
      • 2 What's In It For Me 00:30
      • 3 Objectives 00:12
      • 4 Constant Changes 01:07
      • 5 Google Panda Update 01:04
      • 6 Google Penguin Update 01:07
      • 7 Not Provided 01:23
      • 8 Still Powerful 00:57
      • 9 Key Takeaways 00:23
    • Section 10: Integrating SEO with Other Disciplines 06:01
      • 1 Introduction 00:13
      • 2 What's In It For Me 00:37
      • 3 Objectives 00:18
      • 4 Integrated Marketing 00:34
      • 5 User Experience Across Channels 01:05
      • 6 SEO and Content Marketing 01:07
      • 7 SEO and Analytics 00:42
      • 8 SEO and Mobile 00:45
      • 9 Key Takeaways 00:40
    • Section 1 : Introduction to SEO 47:14
      • 1 What You'll Learn in this Course 11:39
      • 2 The Business Impact of SEO 14:30
      • 3 SEO Terms & Definitions 10:06
      • 4 SEO Business Concepts 10:59
      • 5 Quiz
    • Section 2 : How Search Engines Work 39:21
      • 1 The Search Engine Landscape 10:39
      • 2 Analyzing Search Results 14:44
      • 3 The Search Engine Index 13:58
      • 4 Quiz
    • Section 3 : Keyword Research 1:33:35
      • 1 Keywords: the Foundation 11:38
      • 2 Keyword Research: Keyword Tool Overview 11:42
      • 3 Build a Keyword List 09:37
      • 4 Analyze Your Keywords: Long tail and Short tail 14:10
      • 5 Analyze Your Keywords: Explore Opportunities 16:52
      • 6 Analyze Your Keywords: Plan for Trends & Cycles 13:29
      • 7 Analyze Your keywords: Group & Manage 16:07
      • 8 Quiz
    • Project 1 : Keyword Research
      • Keyword Research
    • Section 4 : On-Page Optimization 1:10:03
      • 1 Key On-Page Elements 09:12
      • 2 Optimize Content Hierarchy 15:10
      • 3 Optimize Content 17:22
      • 4 Optimize Content with HTML5 11:57
      • 5 Optimize for Mobile 16:22
      • 6 Quiz
    • Project 2 : Information Architecture
      • Information Architecture
    • Section 5 : Website Management and Optimzation 1:35:03
      • 1 Domain Signals for SEO 09:57
      • 2 Manage Website URLs 14:39
      • 3 Identify and Remove Duplicate Content 10:56
      • 4 Additional Optimization & Management 19:23
      • 5 Webmaster Tools 09:58
      • 6 Moving to a New Domain or Redesign 13:37
      • 7 Google's History Of Major Algorithm Updates 16:33
      • 8 Quiz
    • Section 6 : Off-Page SEO 1:28:29
      • 1 The Importance of Links Part1 15:40
      • 2 The Importance of Links Part 2 19:15
      • 3 Evaluating Backlinks 11:25
      • 4 Seven Methods of Link Building 16:37
      • 5 Build Links through Social Networks and Social Media Sites 10:21
      • 6 Advanced Concepts and Best Practices for Linking 15:11
      • 7 Quiz
    • Section 7 : Planning A New Website 45:27
      • 1 Choose a Domain Name 12:45
      • 2 Organize Content Structure 17:55
      • 3 Develop URL Structure 14:47
      • 4 Quiz
    • Project 3 : Information Architecture Planning
      • Information Architecture Planning
    • Section 8 : Market Your Optimized Website 1:20:41
      • 1 Conducting Competitive Audit 21:01
      • 2 Why You Should Not Rely on Rankings 13:05
      • 3 Create a Marketing Plan 22:07
      • 4 SEO and Marketing Teams 17:53
      • 5 Claim and Manage Your Business Listing 06:35
      • 6 Quiz
    • Project 4 : Inbound Links
      • Inbound Links
    • Section 9 : Analytics and Measurement 48:35
      • 1 Intro to Measurement 09:49
      • 2 Analytics Terms and Concepts 10:25
      • 3 Measuring Goals and Goal Values 09:53
      • 4 Measure and Analyze the Bounce Rate 08:23
      • 5 Critical Reports to Improve Your SEO 10:05
      • 6 Quiz
    • Project 5 : Marketing Plan
      • Marketing Plan
    • Section 10 : What's Next—Learning Path 06:36
      • 1 Learning Path 06:36
    • Course Feedback
      • Course Feedback
    • Section 1 : Introduction to Content Marketing 44:59
      • 1.1 Introduction 00:56
      • 1.2 What's In It For Me 01:18
      • 1.3 What Is Content Marketing 02:26
      • 1.4 How to Become a Best-in-Class Content Marketer 01:23
      • 1.5 Becoming an Effective Content Marketer - 1 02:49
      • 1.6 Becoming an Effective Content Marketer - 2 03:36
      • 1.7 Becoming an Effective Content Marketer - 3 01:36
      • 1.8 Becoming an Effective Content Marketer - 4 02:04
      • 1.9 Becoming an Effective Content Marketer - 5 03:26
      • 1.10 Becoming an Effective Content Marketer - 6 02:30
      • 1.11 Becoming an Effective Content Marketer - 7 01:31
      • 1.12 Becoming an Effective Content Marketer - 8 01:41
      • 1.13 Becoming an Effective Content Marketer - 9 01:42
      • 1.14 Becoming an Effective Content Marketer - 10 01:42
      • 1.15 Becoming an Effective Content Marketer - 11 01:30
      • 1.16 Becoming an Effective Content Marketer - 12 02:51
      • 1.17 Becoming an Effective Content Marketer - 13 01:53
      • 1.18 Becoming an Effective Content Marketer - 14 03:15
      • 1.19 Becoming an Effective Content Marketer - 15 03:26
      • 1.20 Becoming an Effective Content Marketer - 16 02:16
      • 1.21 Key Takeaways 01:08
      • Quiz
    • Section 2 : Developing a Vision of Content Marketing Success 33:23
      • 2.1 Introduction 00:19
      • 2.2 What's In It For Me 00:59
      • 2.3 Vision for Successful Content Marketing 02:17
      • 2.4 The Michelin Guide Story 08:10
      • 2.5 Hindustan Unilever 05:23
      • 2.6 Volvo Trucks 07:16
      • 2.7 Dell's Take It Easy 06:17
      • 2.8 Key Takeaways 02:42
      • Quiz
    • Section 3 : Developing a Business Case for Content Marketing 51:10
      • 3.1 Introduction 00:28
      • 3.2 What's In It For Me 00:42
      • 3.3 Content Marketing Budget 01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs) 12:25
      • 3.5 Challenges and Impact 10:45
      • 3.6 Best Practices 10:40
      • 3.7 Benefits and Financial Impact 06:26
      • 3.8 Build your Business Case 02:56
      • 3.9 Compare the Value of Content Marketing 03:21
      • 3.10 Key Takeaways 01:54
      • Quiz
    • Project 1 : Developing a Business Case for Content Marketing
      • Developing the business case for content marketing
    • Section 4 : Creating a Successful Content Marketing Strategy 50:13
      • 4.1 Introduction 00:16
      • 4.2 What's In It For Me 01:15
      • 4.3 Creating a Successful Content Marketing Strategy 03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy 08:00
      • 4.5 Content Marketing Strategy - Two-Step Model 08:29
      • 4.6 Two Step Model - First Phase 14:22
      • 4.7 Two-Step Model - Second Phase 10:03
      • 4.8 Benefit of Two-Step flow Model 02:03
      • 4.9 Key Takeaways 02:22
      • Quiz
    • Section 5 : Creating a Remarkable Editorial Mission Statement 37:05
      • 5.1 Introduction 00:20
      • 5.2 What's In It For Me 00:44
      • 5.3 Editorial Mission Statements 12:21
      • 5.4 Create Remarkable Content 06:53
      • 5.5 Top Global Ad Campaigns 07:49
      • 5.6 Remarkable Editorial Mission Statement 07:30
      • 5.7 Key Takeaways 01:28
      • Quiz
    • Section 6 : Targeting Customer Intent Instead of Demographics 34:28
      • 6.1 Introduction 00:17
      • 6.2 What's In It For Me 00:45
      • 6.3 Target Intent over Demographic 02:46
      • 6.4 Target Customers on Mobile Devices 04:56
      • 6.5 Target Intent on YouTube 03:46
      • 6.6 Know Your Customers' Intent 10:23
      • 6.7 Have a Mobile-friendly Website 01:47
      • 6.8 Video are Preferred Over Text 08:11
      • 6.9 Key Takeaways 01:37
      • Quiz
    • Section 7 : Targeting Key Influencers 36:57
      • 7.1 Introduction 00:18
      • 7.2 What's In It For Me 00:43
      • 7.3 Importance Of Influencer Marketing 07:14
      • 7.4 Process Of Augmenting With Influencers 20:26
      • 7.5 Case Study—Orange France 06:03
      • 7.6 Key Takeaways 02:13
      • Quiz
    • Project 2 : Targeting Key Influencers Who Influence Your Customers
      • Targeting key influencers who influence your customers
    • Section 8 : Producing Help, Hub, and Hero Content Consistently 27:46
      • 8.1 Introduction 00:24
      • 8.2 What's In It For Me 00:46
      • 8.3 Help Content 09:11
      • 8.4 Hub Content 07:45
      • 8.5 Hero Content 08:43
      • 8.6 Key Takeaways 00:57
      • Quiz
    • Section 9 : Producing Engaging Content More Frequently 24:41
      • 9.1 Introduction 00:22
      • 9.2 What's In It For Me 00:44
      • 9.3 Producing Engaging Content 03:24
      • 9.4 Engagement Through Video and Text 03:49
      • 9.5 Text Vs Video 03:51
      • 9.6 What to Seek 08:38
      • 9.7 Checklist - When to Use Video or Text 02:28
      • 9.8 Key Takeaways 01:25
      • Quiz
    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics 1:19:21
      • 10.1 Introduction 00:24
      • 10.2 What's In It For Me 01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage 02:51
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness 01:34
      • 10.5 Email Newsletters 04:33
      • 10.6 In-person Events 04:00
      • 10.7 Illustrations/Photos 03:14
      • 10.8 Social Media content 07:11
      • 10.9 Infographics 02:41
      • 10.10 Videos—B2C 03:17
      • 10.11 Videos—B2B 02:56
      • 10.12 Online Presentations 03:21
      • 10.13 Microsites 03:13
      • 10.14 Website Articles 02:56
      • 10.15 Blogs 02:40
      • 10.16 Webinars 02:45
      • 10.17 Case Studies 02:15
      • 10.18 Mobile Apps 03:08
      • 10.19 Print Magazines 03:10
      • 10.20 Digital Magazines 01:40
      • 10.21 Books 03:37
      • 10.22 Podcasts 02:04
      • 10.23 White Papers 03:58
      • 10.24 Research Reports 02:32
      • 10.25 E-Books 02:20
      • 10.26 Branded Content Tools 01:39
      • 10.27 Virtual Conferences 02:11
      • 10.28 Key Takeaways 01:42
      • Quiz: Use Effective B2C and B2B Content Marketing Tactics
    • Project 3 : Using Effective B2C and B2B Content Marketing Tactics
      • Using effective B2C and B2B content marketing tactics
    • Section 11 : Building Successful B2C and B2B Social Media Platforms 1:10:19
      • 11.1 Introduction 00:17
      • 11.2 What's In It For Me 01:07
      • 11.3 Social Media Platforms 02:59
      • 11.4 Facebook 15:22
      • 11.5 LinkedIn 15:02
      • 11.6 YouTube 05:47
      • 11.7 YouTube - Create Great Content 08:26
      • 11.8 YouTube - Develop a Programming Strategy 11:09
      • 11.9 Twitter 08:12
      • 11.10 Key Takeaways 01:58
      • Quiz: Building Successful B2C and B2B Social Media Platforms
    • Section 12 : Helping Customers find the Information They Seek 54:47
      • 12.1 Introduction 00:17
      • 12.2 What's In It For Me 00:47
      • 12.3 Optimizing Your Content For Your Web Site 03:45
      • 12.4 Creating A Google-friendly Web Site 11:15
      • 12.5 Optimizing Web Pages For Keywords 12:38
      • 12.6 Optimizing Video Content 06:37
      • 12.7 Micro-moments 17:46
      • 12.8 Key Takeaways 01:42
      • Quiz: Helping Customers find the Information They Seek
    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process 37:28
      • 13.1 Introduction 00:20
      • 13.2 What's In It For Me 00:53
      • 13.3 Influencing the Influencers 04:12
      • 13.4 Schmooze Optimization 02:57
      • 13.5 Nurture Key Relationships 01:46
      • 13.6 Example - WineWorld 03:00
      • 13.7 Four Key Influencers 03:16
      • 13.8 Engaging Digital Presence 01:36
      • 13.9 Keys to Success 05:04
      • 13.10 Work together with influencers 02:55
      • 13.11 GE with influential YouTube creators 04:52
      • 13.12 Creations in support with GE 05:21
      • 13.13 Key Takeaways 01:16
      • Quiz: Help Key Influencers Impact the Buyers Decision-Making Process
    • Project 4 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
      • Helping key influencers impact the buyer’s decision-making process
    • Section 14 : Measuring Content Effectiveness 48:22
      • 14.1 Introduction 00:23
      • 14.2 What's In It For Me 00:59
      • 14.3 Sales and Sales Lead Quality 01:03
      • 14.4 Touchpoints in the Customer Journey 01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales 04:12
      • 14.6 Focus on the Right Metrics 11:51
      • 14.7 Value Your Best Customer 05:21
      • 14.8 Attribute Value Across the Journey 14:03
      • 14.9 Prove Marketing Impact 06:50
      • 14.10 Key Takeaways 02:28
      • Quiz: Measuring Content Effectiveness
    • Section 15 : Measuring Return on Marketing Investment 38:40
      • 15.1 Introduction 00:23
      • 15.2 What's In It For Me 00:52
      • 15.3 Return on Marketing Investment 06:21
      • 15.4 The Power of the Press Release 07:23
      • 15.5 Test 1 - ROMI Revisited 08:29
      • 15.6 Test 2 - Impact of a Budget Cut 06:20
      • 15.7 Test 3 - Impact of Using Multimedia 07:24
      • 15.8 Key Takeaways 01:28
      • Quiz: Measuring Return on Marketing Investment
    • Section 16 : Improving by Experimenting With New Initiatives 27:21
      • 16.1 Introduction 00:22
      • 16.2 What's In It For Me 00:44
      • 16.3 Creating Engaging Content 14:56
      • 16.4 What is Effective and What is Not 09:33
      • 16.5 Key Takeaways 01:46
      • Quiz: Improving by Experimenting With New Initiatives
    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature 41:05
      • 17.1 Introduction 00:21
      • 17.2 What's In It For Me 00:52
      • 17.3 Content Marketing Maturity 07:08
      • 17.4 Get Value from Editorial Meetings 09:15
      • 17.5 Content Marketing in Organizations 04:33
      • 17.6 Content Marketing with SEO and Social Media 04:55
      • 17.7 Leverage Paid Advertising 02:48
      • 17.8 Sophisticated Content Marketers 03:38
      • 17.9 Analytics Tips 05:46
      • 17.10 Key Takeaways 01:49
      • Quiz: Improve Effectiveness by Becoming More Sophisticated or Mature
    • Section 18 : Content Marketing in the Foreseeable Future 47:57
      • 18.1 Introduction 00:15
      • 18.2 What's In It For Me 00:45
      • 18.3 Content Marketing Forecast 02:48
      • 18.4 Impact on Content Marketing Strategy 01:07
      • 18.5 Video Sharing Platforms—Audience Segments 01:39
      • 18.7 YouTube vs Facebook 05:10
      • 18.8 YouTube Best Practices—Part 1 08:26
      • 18.9 YouTube Best Practices—Part 2 10:07
      • 18.10 Virtual Reality 04:38
      • 18.11 Facebook Best Practices 04:45
      • 18.12 Instagram and Twitter Best Practicesa 05:35
      • 18.13 Key Takeaways 02:42
      • Quiz: Content Marketing in the Foreseeable Future
    • Project 5 : Improving by Becoming More Sophisticated or Mature
      • Improving by becoming more sophisticated or mature
    • Course Feedback
      • Course Feedback
    • Section 1 : Introduction to Digital Analytics 16:54
      • 1 Introduction to Digital Analytics 16:54
      • Quiz
    • Project 1 : Introduction to Digital Analytics
      • Introduction to Digital Analytics
    • Section 2 : Building Blocks 25:54
      • 1 Building Blocks Part 1 04:21
      • 2 Building Blocks Part 2 21:33
      • 3 Quiz
    • Project 2 : Building Blocks
      • Building Blocks
    • Section 3 : Fundamentals of Digital Analytics 45:14
      • 1 Fundamentals of Digital Analytics Part 1 08:02
      • 2 Fundamentals of Digital Analytics Part 2 14:39
      • 3 Fundamentals of Digital Analytics Part 3 13:59
      • 4 Fundamentals of Digital Analytics Part 4 08:34
      • 5 Quiz
    • Project 3 : Fundamentals of Digital Analytics
      • Fundamentals of Digital Analytics
    • Section 4 : Business Perspective 44:52
      • 1 Business Perspective Part 1 09:23
      • 2 Business Perspective Part 2 09:37
      • 3 Business Perspective Part 3 11:32
      • 4 Business Perspective Part 4 14:20
      • 5 Quiz
    • Project 4 : Business Perspective
      • Business Perspective
    • Section 5 : Methodology - Lean Six Sigma 25:33
      • 1 The Methodology—Lean Six Sigma Part 1 05:28
      • 2 The Methodology—Lean Six Sigma Part 2 09:29
      • 3 The Methodology—Lean Six Sigma Part 3 10:36
      • 4 Quiz
    • Project 5 : Methodology - Lean Six Sigma
      • Methodology - Lean Six Sigma
    • Section 6 : Data Analysis Fundamentals 16:22
      • 1 Data Analysis Fundamentals 16:22
      • 2 Quiz
    • Project 6 : Data Analysis Fundamentals
      • Data Analysis Fundamentals
    • Section 7 : Analysis Perspective Providing Insights 35:22
      • 1 Analysis Perspective: Providing Insights 18:29
      • 2 Expressing Exactitude or a Sense of Scale 16:53
      • Quiz
    • Project 7 : Analysis Perspective: Providing Insights
      • Analysis Perspective: Providing Insights
    • Section 8 : Enabling Capabilities 52:06
      • 1 Enabling Capabilities Part 1 19:51
      • 2 Enabling Capabilities Part 2 08:18
      • 3 Enabling Capabilities Part 3 09:27
      • 4 Enabling Capabilities Part 4 14:30
      • 5 Quiz
    • Project 8 : Enabling Capabilities
      • Enabling Capabilities
    • Section 9 : Managing Analytics 41:02
      • 1 Managing Analytics Part 1 13:47
      • 2 Managing Analytics Part 2 07:53
      • 3 Managing Analytics Part 3 19:22
      • 4 Quiz
    • Project 9 : Managing Analytics
      • Managing Analytics
    • Section 10 : Audience 15:48
      • 1 : Audience 15:48
      • 2 Quiz
    • Project 10 : Audience
      • Audience
    • Section 11 : Acquisition 44:56
      • 1 Acquisition Part 1 09:56
      • 2 Acquisition Part 2 07:14
      • 3 Acquisition Part 3 14:33
      • 4 Acquisition Part 4 13:13
      • 5 Quiz
    • Project 11 : Acquisition
      • Acquisition
    • Section 12 : Behavior 28:43
      • 1 Behavior Part 1 11:46
      • 2 Behavior Part 2 16:57
      • 3 Quiz
    • Project 12 : Behavior
      • Behavior
    • Section 13 : Conversions and Onboarding 50:40
      • 1 Conversions and Onboarding Part 1 15:23
      • 2 Conversions and Onboarding Part 2 13:12
      • 3 Conversions and Onboarding Part 3 13:46
      • 4 Conversions and Onboarding Part 4 08:19
      • 5 Quiz
    • Project 13 : Conversions and Onboarding
      • Conversions and Onboarding
    • Section 14 : Retention and Expansion 25:15
      • 1 Retention and Expansion Part 1 10:39
      • 2 Retention and Expansion Part 2 14:36
      • 3 Quiz
    • Project 14 : Retention and Expansion
      • Retention and Expansion
    • Section 15 : Advocacy 15:15
      • 1 Advocacy Part 1 08:13
      • 2 Advocacy Part 2 07:02
      • 3 Quiz
    • Section 16 : Privacy and Ethics 17:23
      • 1 Privacy and Ethics 17:23
      • 2 Quiz
    • Project 15 : Privacy and Ethics
      • Privacy and Ethics
    • Section 17 : Wrapping Up 08:23
      • 1 Wrapping Up 08:23
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Exam & certification

  • What are the prerequisites for the SEO certification?

     

    The SEO certification course has no prerequisites. However, a basic working knowledge of Microsoft Office, HTML, and the Internet usage will provide a successful learning experience.

  • How do I become certified in advanced SEO training?

    To get certified in this advanced SEO training in Atlanta, you must:

    • Complete 85% of the OSL course
    • Complete five projects: Three from Advanced SEO and one each from Advanced Web Analytics and Advanced Content Marketing 
    • Attend all the sessions in one live virtual batch
    • Complete one simulation test by scoring at least 75%
       

  • How do I earn the advanced SEO certificate?

    After satisfying the program requirements given below, you will gain eligibility for the advanced SEO certification:

    Course Required for Certificate Simulation Exam Project
    SEO Foundations Yes    
    Advanced SEO Yes Score>75% Required
    Advanced Content Marketing Yes   Required
    Advanced Web Analytics Yes   Required

Course advisor

Matt Bailey
Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

Reviews

Marko Stefan
Marko Stefan Marketing Manager at Sana delikatese d.o.o., Houston

Simplilearn’s Advanced SEO course is a good springboard for the traditional marketers.

Macie Rojas
Macie Rojas New York City

Simple, clean and perfect courseware!

Aleah Rodgers
Aleah Rodgers New York City

This course will make you learn everything you need to know about search engine optimization, nothing more and nothing less. Highly recommended.

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Esmeralda Mclaughlin
Esmeralda Mclaughlin New York City

This was a great course for someone like me, who understands the importance of SEO but don’t know how to implement it. I now have a much better understanding. Thanks!

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Maria Terentyeva
Maria Terentyeva Менеджер по стратегиям и аналитике at Креативное digital-агентство DMCA, Moscow

Thanks! I see now how to improve my projects and get a better result.

FAQs

  • What is SEO?

     

    SEO (Search engine optimization) is the method of improving the quality and quantity of traffic to your website by the organic search engine results. It is the action of making sure that your website can be detected by the search engines and top-ranked when certain phrases and words (keywords) are entered for search in the search engine.

  • What is my salary potential as an SEO specialist?

    SEO jobs can change from one organization to another based on the roles and responsibilities, salary, and titles. In the U.S., the average salary can range from $52,000 to $70,000 and even exceed $150,000 based on the size and location of the company (Indeed.com). In India, the salary ranges from Rs.98K to Rs.400K as reported by PayScale.
     

  • Why do organizations hire SEO professionals?

     

    Search Engine Optimization or SEO is crucial for making the website rank well in the search engine result pages (SERPs) of major search engines like Google, Bing, and Yahoo. Making the website appear in the top results of the first page has always been a challenge and it gets more complicated as Google and other search engines have been constantly changing their algorithms and technical parameters. Poor SEO planning will harm businesses and their online reputation. Hence, it is essential for companies to hire trained SEO professionals who are well qualified to handle their SEO marketing strategy.

  • Is this SEO training course up to date and relevant with the latest search engine algorithm best practices?

     

    Yes. Simplilearn strives to provide the latest, best-quality content that is updated to the current industry standards and the latest iterations of search engine algorithms. Our certified and experienced instructors are subject matter experts who regularly conduct research on the latest market trends and inculcate them into our training programs, which is essential for this dynamic field of search engine optimization. Our training material is regularly updated by considering changes occurring in the current market trend.

  • Which course will be available for live instructor-led online classes?

    The following course is available for live instructor-led online classes:

    Sl.No Course Name Monthly no.of online classes available
    1 Advanced Search Engine Optimization Certification Program 2

     

    You will have access to our batch session recordings, which lets you look back at each course as and when required. You will also have access to the live instructor-led online classes that help you get through the entire learning path.

  • How do I enroll in the advanced SEO program?

    You can register for this master’s program on our Simplilearn website and make an online payment using one of the following options: 

    • American Express
    • PayPal
    • Visa Credit or Debit Card
    • MasterCard
    • Diner’s Club

    After we receive the payment, you will automatically be sent an email with the details regarding your payment receipt and access information.
     

  • What do I get with the advanced SEO program?

    With the Advanced SEO Program, you will be given access to:

    • Monthly mentoring sessions conducted by our faculty and industry experts
    • The e-learning content for all courses included in the learning path, and
    • The exclusive forums moderated by our faculty and industry experts. 

    On satisfying the program requirements, you will be awarded the Master’s certification.
     

  • Where and how can I access the e-learning content?

     

    After paying the course fee and registering for the course, you will be given 24/7 access to the e-learning content on our Simplilearn website. You will receive an automated email from us that will confirm your course purchase and guide you through the process.

     

  • I am not able to access the SEO online course. Whom should I contact?

    You can contact Simplilearn by selecting the Live Chat link, using the form on the right side of any page on our website or contact our Help & Support.

  • Do you provide a money-back guarantee?

     

    Yes. Simplilearn gives a seven-day cash-back guarantee for its master's programs. You can submit refund requests through our Help & Support portal and refer to our Refund Policy

     

  • Is the exam fee included with this Advanced SEO course?

     

    No. The exam fee is not included in any of the courses. However, after satisfying the complete program requirements, you will be awarded the course completion certificate for the advanced SEO course.

     

  • What does it mean to be GSA approved course?

    The course is part of Simplilearn’s contract with GSA (only US) with special pricing for GSA approved agencies & organizations. To know more click here

  • How do i know if I am eligible to buy this course at GSA price?

    You should be employed with GSA approved agencies & organizations. The list of approved agencies is provided here

    Our Atlanta Correspondence / Mailing address

    260 Peachtree Street NW, Suite 2200, Atlanta, Georgia 30303, United States of America

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.