Advanced Search Engine Optimization (SEO) Certification Training in Atlanta, United States

SEO Training FAQs

• Why become an SEO specialist?

  SEO and inbound marketing are the most important digital channels for many organizations, as more internet traffic is generated by organic search. SEO even plays a key role for companies that conduct much of their business offline because according to HubSpot more than 81 per cent of all potential customers use the internet to research products before purchase. SEO specialists optimize websites and manage content and links on various platforms to make companies and their product lines more accessible to a digital audience. Digital transformation has led to a huge demand for qualified SEO specialists. Secondary research shows: 

  • SEO is the most in-demand digital marketing skill according to Smart Insights and cmo.com.
  • There are over 11,206 SEO-related jobs available in the U.S. and 5,000 in the UK, according to Indeed.com.
  • In India, there are over 11,000 jobs on naukri.com that require SEO knowledge and skillset.
     

  

• What are the course objectives?

   

  Search engine optimization or SEO means a lot more than just improving your website ranks. It encompasses and empowers content, programming, visibility, and overall success of your website. Simplilearn’s advanced SEO Certification training will transform you into a highly talented SEO professional from the base level. You will begin with the basics of digital marketing and move on to the critical skill sets that are vital to progress in content marketing, web analytics, and search engine optimization. 
  Through the hands-on experience obtained from the simulation exams and interactive projects, you will learn to apply the latest concepts, techniques, and tools. Candidates will also get a 360-degree understanding of keyword research and management, link building, planning and marketing a website, on-page and off-page optimization, URL management, website management, and a full round of analytics coaching. 
  The SEO training course in Atlanta will enable you to distinguish your website from your competitors. The Advanced SEO certification course will also prepare you to influence the decision-making and strategic growth of your company’s brand. 

• Why learn Search Engine Optimization (SEO)?

  Securing that top position in Google is a sure-shot way of getting thousands of new visitors to your website. The effective and strategic use of SEO will not only enable you to initiate site traffic but also to build credibility and brand awareness and distinguish your site from the competitors. Search Engine Optimization also enables you to gain awareness of customer preferences and what types of products and services they would prefer. When done right, SEO will be revolutionary for your digital marketing programs.
   

• What skills will you learn?

  • Master basic to advanced-level SEO skills
  • Attract organic traffic to a website, boosting visibility and new customers
  • Understand how search engines work
  • Learn multiple research methods for effective data collection
  • Apply research concepts to market your website successfully
  • Employ best practices and techniques to promote high search engine rankings of your website
  • Learn how to manage your website and troubleshoot problems
  • Best practices, tips, and tricks on Content Marketing
  • Effectively measure the success of your website and increase your skillset with analytics

   

• Who should take this SEO Training Course?

  SEO training is beneficial for anyone who wants to become proficient in SEO best practices, particularly:

  • Marketing managers
  • Digital marketing professionals
  • Content writers
  • Marketing and sales professionals
  • Management, engineering, business, and communication graduates
  • Entrepreneurs and business owners

• Which SEO tools will I use in this course to gain hands-on experience?

  The course has a sizeable hands-on component and will train you with popular tools such as Google Keywords Trends Tool, Google Search Console, Bing Webmaster, and Google Analytics.
   

• What projects are included in this program?

  Project 1 – Competitive Analysis and Keyword Research:
  Using your understanding of keyword research and Keyword Effectiveness Index (KEI), you will develop a list of keywords and then make your decisions about how to group them into logical categories. You will also develop a list of 15 to 20 keywords around which you expect to build the information architecture for your company’s website.
   
  Project 2 – Information Architecture Planning
  You will build the structure of at least 10 pages of your website, which will detail your handling of all components of site architecture as discussed in the course. You will also provide a diagram of the overall information hierarchy.
   
  Project 3 – Website Audit Documentation
  Using the supplied “Simple Audit Template” to review your website, you will include both problems and issues with the site and areas in which the site is currently performing well. You would also be required to highlight the most pressing actionable items, with some associated priorities.
   
  Project 4 – Inbound Links
  You will research new inbound link targets for your site, explaining your methodology, research process, and the justification for each target.
   
  Project 5 – Marketing Plan
  You will create a marketing plan for your business with the following objectives:

  • Defining the target audience
  • Identifying any trends and seasonality for your keywords and keyword groups
  • Define the intent and needs of your potential customers
  • How will it market your business?
  • How will you get people to follow your posts/updates/emails?
     

• What is SEO?

  Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the activity of ensuring a website can be found by search engines and ranked highly when certain words and phrases (keywords) are entered in a search.

• What is my salary potential as an SEO specialist?

  SEO jobs can vary from organization to organization in terms of salary, titles and roles, and responsibilities. The average salary in the U.S. ranges from $52,000 to $70,000 and can even exceed $150,000 depending on the company, size and location (Indeed.com). According to PayScale, the salary range in India varies from Rs.98K - Rs.400K.
   

• Why do organizations hire SEO professionals?

  SEO is crucial to enabling a website to rank well in the search engine results pages (SERPs) of major search engines like Google, Yahoo, and Bing. Appearing on the first page of results has always been challenging and continues to become even more of a challenge as Google and other search engines constantly change its algorithms and technical parameters. , Poorly-planned SEO can actually do harm to businesses and their online reputation, so it’s imperative that companies hire SEO professionals that are trained and well qualified to drive their SEO marketing strategy.
   

• Is this SEO training course up to date and relevant with the latest search engine algorithm best practices?

  Yes. Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards and the latest iterations of search engine algorithms. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs, which is particularly necessary for the ever-changing field of search engine optimization. Every change happening in the market is considered and our training content is regularly updated to reflect current market trends.
   

• Which course will be available for live instructor-led online classes?

  The following course is available for live instructor-led online classes:

  Sl.No	Course Name	Monthly no.of online classes available
  1	Advanced Search Engine Optimization Certification Program	2

  You will get access to live instructor-led online classes, giving you the ability to revisit each course as needed, and you will have access to our batch session recordings to complete the entire learning path.
   

• How do I enroll in the advanced SEO program?

  You can enroll for this master’s program on our website and make an online payment using any of the following options: 

  • Visa Credit or Debit Card
  • MasterCard
  • American Express
  • Diner’s Club
  • PayPal

  Once payment is received you will automatically receive a payment receipt and access information via email.
   

• What do I get with the advanced SEO program?

  You will gain access to e-learning content for all courses included in the learning path exclusive forums moderated by faculty and industry experts, and monthly mentoring sessions by faculty and industry experts. Upon completing the program requirements, you will receive the Master’s certification.
   

• Where and how can I access the e-learning content?

  Once you register with us for a course by paying the course fee, you will have 24x7 access to the e-learning content on our website. An automated course purchase confirmation mail sent by us will guide you through the process.
   

• I am not able to access the SEO online course. Whom should I contact?

  Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.
   

• Do you provide a money-back guarantee?

  Yes. We provide a seven-day money-back guarantee for our master’s programs. Refer to our Refund Policy and submit refund requests via our Help and Support portal.
   

• Is the exam fee included with this Advanced SEO course?

  No. Exam fees are not included for any of the courses. However, you will receive course completion certificates for the advanced SEO course upon successfully completing the full program requirements.
   

• If I need to cancel my enrolment, can I get a refund?

  Yes, you can cancel your enrolment if necessary. We will refund the course price after deducting an administrative fee. To learn more, please read our Refund Policy.