Course description

  • What are the course objectives?

    Search engine optimization is more than just increasing rankings of your websites. It encompasses and empowers programming, content, visibility, and the overall success of your website. Simplilearn’s advanced SEO course will build you into a highly proficient SEO professional from the ground up. You’ll start with the essentials of digital marketing and move on to the critical skillsets necessary to excel in search engine optimization, content marketing and web analytics. You will learn to apply the latest tools, techniques and concepts while gaining hands-on experience through interactive projects and simulation exams. You’ll also get a 360-degree understanding of keyword management and research, on-page and off-page optimization, website management, link building, URL management, planning and marketing a website, and a full round of analytics training. This course will help you differentiate your website from competitors and prepare you to influence the strategic growth and decision-making for your company’s brand. 

  • Why learn Search Engine Optimization (SEO)?

    Securing that top spot on Google is a sure-fire way to bring in thousands upon thousands of new visitors to your websites. Strategic and effective use of SEO not only helps you generate site traffic, but it also helps you build brand awareness and credibility, and differentiates your sites from competitors. SEO also helps you gain insights into customer preferences and what types of products and services they are looking for. When done right, SEO can be a game changer for your digital marketing programs. 
     

  • Why become an SEO specialist?

    SEO and inbound marketing are the most important digital channels for many organizations, as more internet traffic is generated by organic search. SEO even plays a key role for companies that conduct much of their business offline because according to HubSpot more than 81 percent of all potential customers use the internet to research products before purchase. SEO specialists optimize websites and manage content and links on various platforms to make companies and their product lines more accessible to a digital audience. Digital transformation has led to a huge demand for qualified SEO specialists. Secondary research shows: 

    • SEO is the most in-demand digital marketing skill according to Smart Insights and cmo.com.
    • There are over 11,206 SEO-related jobs available in the U.S. and 5,000 in the UK, according to Indeed.com.
    • In India, there are over 11,000 jobs on naukri.com that require SEO knowledge and skillset.
       

  • What skills will you learn?

    • Master basic to advanced-level SEO skills
    • Attract organic traffic to a website, boosting visibility and new customers
    • Understand how search engines work
    • Learn multiple research methods for effective data collection
    • Apply research concepts to market your website successfully
    • Employ best practices and techniques to promote high search engine rankings of your website
    • Learn how to manage your website and troubleshoot problems
    • Best practices, tips, and tricks on Content Marketing
    • Effectively measure the success of your website and increase your skillset with analytics
     

  • Who should take this SEO Training Course?

    SEO training is beneficial for anyone who wants to become proficient in SEO best practices, particularly:

    • Marketing managers
    • Digital marketing professionals
    • Content writers
    • Marketing and sales professionals
    • Management, engineering, business, and communication graduates
    • Entrepreneurs and business owners

  • Which SEO tools will I use in this course to gain hands-on experience?

    The course has a sizeable hands-on component and will train you with popular tools such as Google Keywords Trends Tool, Google Search Console, Bing Webmaster, and Google Analytics.
     

  • What projects are included in this program?

    Project 1 – Competitive Analysis and Keyword Research:
    Using your understanding of keyword research and Keyword Effectiveness Index (KEI), you will develop a list of keywords and then make your decisions about how to group them into logical categories. You will also develop a list of 15 to 20 keywords around which you expect to build the information architecture for your company’s website.
     
    Project 2 – Information Architecture Planning
    You will build the structure of at least 10 pages of your website, which will detail your handling of all components of site architecture as discussed in the course. You will also provide a diagram of the overall information hierarchy.
     
    Project 3 – Website Audit Documentation
    Using the supplied “Simple Audit Template” to review your website, you will include both problems and issues with the site and areas in which the site is currently performing well. You would also be required to highlight the most pressing actionable items, with some associated priorities.
     
    Project 4 – Inbound Links
    You will research new inbound link targets for your site, explaining your methodology, research process, and the justification for each target.
     
    Project 5 – Marketing Plan
    You will create a marketing plan for your business with the following objectives:

    • Defining the target audience
    • Identifying any trends and seasonality for your keywords and keyword groups
    • Define the intent and needs of your potential customers
    • How will it market your business?
    • How will you get people to follow your posts/updates/emails?
       

Tools covered

SEO Tools
MAJESTIC MOZ semrush SpyFu

Course preview

    • Section 1: Part 1: Introduction to SEO 08:30
      • 1.1 Introduction to SEO 00:28
      • 2 What's In It For Me 00:28
      • 3 Objectives 00:19
      • 4 The Three Players 02:31
      • 5 Incentives of Major Players 01:22
      • 6 Search Ecosystem 01:06
      • 7 Pros and Cons of SEO 01:39
      • 8 Key Takeaways 00:37
    • Section 1: Part 2: A Model of Search Engines 06:21
      • 1 Introduction 00:14
      • 2 What's In It For Me 00:28
      • 3 Objectives 00:16
      • 4 How Search Engines Work 00:34
      • 5 Crawling 02:01
      • 6 Storing 00:52
      • 7 Processing and Indexing 00:32
      • 8 Ranking 00:51
      • 9 Key Takeaways 00:33
      • Quiz
    • Section 2: On-Page Optimization 17:44
      • 1 Introduction 00:15
      • 2 What's In It For Me 00:21
      • 3 Objectives 00:21
      • 4 Relevancy and Popularity 00:53
      • 5 Title Tags and META Descriptions 01:06
      • 6 Header Tags 00:38
      • 7 URLs and URL Structure 03:26
      • 8 Image Alt Text 00:41
      • 9 Internal Links 00:41
      • 10 Keyword Usage 01:00
      • 11 Sitemaps 00:52
      • 12 On-Page Don'ts 02:43
      • 13 Perfectly Optimized Page 04:03
      • 14 Key Takeaways 00:44
      • Quiz
    • Section 3: Off-Site Optimization 11:53
      • 1 Introduction 00:14
      • 2 What's In It For Me 00:15
      • 3 Objectives 00:23
      • 4 Signals of Popularity 01:14
      • 5 Principles of Link Building 00:37
      • 6 Link-Worthy Content 01:00
      • 7 Off-Site Engagement 00:56
      • 8 Offline Relationships 01:15
      • 9 Types of Links 01:29
      • 10 Rel="nofollow" and Social Media 01:19
      • 11 Link Building Don'ts 02:19
      • 12 Key Takeaways 00:52
      • Quiz
    • Section 4: Duplicate Content 06:24
      • 1 Introduction 00:12
      • 2 What's In It For Me 00:17
      • 3 Objectives 00:15
      • 4 What Is Duplicate Content? 01:24
      • 5 Common Instances 01:23
      • 6 Fixing Duplicate Content 02:15
      • 7 Key Takeaways 00:38
      • Quiz
    • Section 5: Keyword Research and Competitive Intelligence 16:47
      • 1 Introduction 00:18
      • 2 Whats In It For Me 00:20
      • 3 Objectives 00:20
      • 4 User Intent 02:07
      • 5 Not Provided 01:08
      • 6 Performing Keyword Research 02:16
      • 7 Two Types of Queries 01:17
      • 8 Short Tail: Pros and Cons 01:13
      • 9 Long Tail: Pros and Cons 01:02
      • 10 Competitive Analysis Overview 02:23
      • 11 Factors to Analyze 02:00
      • 12 B2B vs B2C 01:46
      • 13 Key Takeaways 00:37
      • Quiz
    • Section 6: Design and Architecture 07:46
      • 1 Introduction 00:13
      • 2 What's In It For Me 00:18
      • 3 Objectives 00:24
      • 4 Design Best Practices 02:51
      • 5 Designing for Search Engines 02:45
      • 6 Importance of Design 00:33
      • 7 Key Takeaways 00:42
      • Quiz
    • Section 7: Local SEO 08:53
      • 1 Introduction 00:11
      • 2 What's In It For Me 00:16
      • 3 Objectives 00:20
      • 4 Local SEO is Here 00:56
      • 5 NAP 01:56
      • 6 Directories 00:59
      • 7 Top Local Signals 03:37
      • 8 Key Takeaways 00:38
      • Quiz
    • Section 8: Myths about SEO Measurement 05:58
      • 1 Introduction 00:13
      • 2 What's In It For Me 00:21
      • 3 Objectives 00:15
      • 4 Biggest SEO Misconception 03:26
      • 5 What to Measure 01:11
      • 6 Key Takeaways 00:32
      • Quiz
    • Section 9: Algorithm Updates and SEO Changes 06:55
      • 1 Introduction 00:12
      • 2 What's In It For Me 00:30
      • 3 Objectives 00:12
      • 4 Constant Changes 01:07
      • 5 Google Panda Update 01:04
      • 6 Google Penguin Update 01:07
      • 7 Not Provided 01:23
      • 8 Still Powerful 00:57
      • 9 Key Takeaways 00:23
    • Section 10: Integrating SEO with Other Disciplines 06:01
      • 1 Introduction 00:13
      • 2 What's In It For Me 00:37
      • 3 Objectives 00:18
      • 4 Integrated Marketing 00:34
      • 5 User Experience Across Channels 01:05
      • 6 SEO and Content Marketing 01:07
      • 7 SEO and Analytics 00:42
      • 8 SEO and Mobile 00:45
      • 9 Key Takeaways 00:40
    • Section 1 : Introduction to SEO 47:14
      • 1 What You'll Learn in this Course 11:39
      • 2 The Business Impact of SEO 14:30
      • 3 SEO Terms & Definitions 10:06
      • 4 SEO Business Concepts 10:59
      • 5 Quiz
    • Section 2 : How Search Engines Work 39:21
      • 1 The Search Engine Landscape 10:39
      • 2 Analyzing Search Results 14:44
      • 3 The Search Engine Index 13:58
      • 4 Quiz
    • Section 3 : Keyword Research 1:33:35
      • 1 Keywords: the Foundation 11:38
      • 2 Keyword Research: Keyword Tool Overview 11:42
      • 3 Build a Keyword List 09:37
      • 4 Analyze Your Keywords: Long tail and Short tail 14:10
      • 5 Analyze Your Keywords: Explore Opportunities 16:52
      • 6 Analyze Your Keywords: Plan for Trends & Cycles 13:29
      • 7 Analyze Your keywords: Group & Manage 16:07
      • 8 Quiz
    • Project 1 : Keyword Research
      • Keyword Research
    • Section 4 : On-Page Optimization 1:10:03
      • 1 Key On-Page Elements 09:12
      • 2 Optimize Content Hierarchy 15:10
      • 3 Optimize Content 17:22
      • 4 Optimize Content with HTML5 11:57
      • 5 Optimize for Mobile 16:22
      • 6 Quiz
    • Project 2 : Information Architecture
      • Information Architecture
    • Section 5 : Website Management and Optimzation 1:35:03
      • 1 Domain Signals for SEO 09:57
      • 2 Manage Website URLs 14:39
      • 3 Identify and Remove Duplicate Content 10:56
      • 4 Additional Optimization & Management 19:23
      • 5 Webmaster Tools 09:58
      • 6 Moving to a New Domain or Redesign 13:37
      • 7 Google's History Of Major Algorithm Updates 16:33
      • 8 Quiz
    • Section 6 : Off-Page SEO 1:28:29
      • 1 The Importance of Links Part1 15:40
      • 2 The Importance of Links Part 2 19:15
      • 3 Evaluating Backlinks 11:25
      • 4 Seven Methods of Link Building 16:37
      • 5 Build Links through Social Networks and Social Media Sites 10:21
      • 6 Advanced Concepts and Best Practices for Linking 15:11
      • 7 Quiz
    • Section 7 : Planning A New Website 45:27
      • 1 Choose a Domain Name 12:45
      • 2 Organize Content Structure 17:55
      • 3 Develop URL Structure 14:47
      • 4 Quiz
    • Project 3 : Information Architecture Planning
      • Information Architecture Planning
    • Section 8 : Market Your Optimized Website 1:20:41
      • 1 Conducting Competitive Audit 21:01
      • 2 Why You Should Not Rely on Rankings 13:05
      • 3 Create a Marketing Plan 22:07
      • 4 SEO and Marketing Teams 17:53
      • 5 Claim and Manage Your Business Listing 06:35
      • 6 Quiz
    • Project 4 : Inbound Links
      • Inbound Links
    • Section 9 : Analytics and Measurement 48:35
      • 1 Intro to Measurement 09:49
      • 2 Analytics Terms and Concepts 10:25
      • 3 Measuring Goals and Goal Values 09:53
      • 4 Measure and Analyze the Bounce Rate 08:23
      • 5 Critical Reports to Improve Your SEO 10:05
      • 6 Quiz
    • Project 5 : Marketing Plan
      • Marketing Plan
    • Section 10 : What's Next—Learning Path 06:36
      • 1 Learning Path 06:36
    • Course Feedback
      • Course Feedback
    • Section 1 : Introduction to Content Marketing 44:59
      • 1.1 Introduction 00:56
      • 1.2 What's In It For Me 01:18
      • 1.3 What Is Content Marketing 02:26
      • 1.4 How to Become a Best-in-Class Content Marketer 01:23
      • 1.5 Becoming an Effective Content Marketer - 1 02:49
      • 1.6 Becoming an Effective Content Marketer - 2 03:36
      • 1.7 Becoming an Effective Content Marketer - 3 01:36
      • 1.8 Becoming an Effective Content Marketer - 4 02:04
      • 1.9 Becoming an Effective Content Marketer - 5 03:26
      • 1.10 Becoming an Effective Content Marketer - 6 02:30
      • 1.11 Becoming an Effective Content Marketer - 7 01:31
      • 1.12 Becoming an Effective Content Marketer - 8 01:41
      • 1.13 Becoming an Effective Content Marketer - 9 01:42
      • 1.14 Becoming an Effective Content Marketer - 10 01:42
      • 1.15 Becoming an Effective Content Marketer - 11 01:30
      • 1.16 Becoming an Effective Content Marketer - 12 02:51
      • 1.17 Becoming an Effective Content Marketer - 13 01:53
      • 1.18 Becoming an Effective Content Marketer - 14 03:15
      • 1.19 Becoming an Effective Content Marketer - 15 03:26
      • 1.20 Becoming an Effective Content Marketer - 16 02:16
      • 1.21 Key Takeaways 01:08
      • Quiz
    • Section 2 : Developing a Vision of Content Marketing Success 33:23
      • 2.1 Introduction 00:19
      • 2.2 What's In It For Me 00:59
      • 2.3 Vision for Successful Content Marketing 02:17
      • 2.4 The Michelin Guide Story 08:10
      • 2.5 Hindustan Unilever 05:23
      • 2.6 Volvo Trucks 07:16
      • 2.7 Dell's Take It Easy 06:17
      • 2.8 Key Takeaways 02:42
      • Quiz
    • Section 3 : Developing a Business Case for Content Marketing 51:10
      • 3.1 Introduction 00:28
      • 3.2 What's In It For Me 00:42
      • 3.3 Content Marketing Budget 01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs) 12:25
      • 3.5 Challenges and Impact 10:45
      • 3.6 Best Practices 10:40
      • 3.7 Benefits and Financial Impact 06:26
      • 3.8 Build your Business Case 02:56
      • 3.9 Compare the Value of Content Marketing 03:21
      • 3.10 Key Takeaways 01:54
      • Quiz
    • Project 1 : Developing a Business Case for Content Marketing
      • Developing the business case for content marketing
    • Section 4 : Creating a Successful Content Marketing Strategy 50:13
      • 4.1 Introduction 00:16
      • 4.2 What's In It For Me 01:15
      • 4.3 Creating a Successful Content Marketing Strategy 03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy 08:00
      • 4.5 Content Marketing Strategy - Two-Step Model 08:29
      • 4.6 Two Step Model - First Phase 14:22
      • 4.7 Two-Step Model - Second Phase 10:03
      • 4.8 Benefit of Two-Step flow Model 02:03
      • 4.9 Key Takeaways 02:22
      • Quiz
    • Section 5 : Creating a Remarkable Editorial Mission Statement 37:05
      • 5.1 Introduction 00:20
      • 5.2 What's In It For Me 00:44
      • 5.3 Editorial Mission Statements 12:21
      • 5.4 Create Remarkable Content 06:53
      • 5.5 Top Global Ad Campaigns 07:49
      • 5.6 Remarkable Editorial Mission Statement 07:30
      • 5.7 Key Takeaways 01:28
      • Quiz
    • Section 6 : Targeting Customer Intent Instead of Demographics 34:28
      • 6.1 Introduction 00:17
      • 6.2 What's In It For Me 00:45
      • 6.3 Target Intent over Demographic 02:46
      • 6.4 Target Customers on Mobile Devices 04:56
      • 6.5 Target Intent on YouTube 03:46
      • 6.6 Know Your Customers' Intent 10:23
      • 6.7 Have a Mobile-friendly Website 01:47
      • 6.8 Video are Preferred Over Text 08:11
      • 6.9 Key Takeaways 01:37
      • Quiz
    • Section 7 : Targeting Key Influencers 36:57
      • 7.1 Introduction 00:18
      • 7.2 What's In It For Me 00:43
      • 7.3 Importance Of Influencer Marketing 07:14
      • 7.4 Process Of Augmenting With Influencers 20:26
      • 7.5 Case Study—Orange France 06:03
      • 7.6 Key Takeaways 02:13
      • Quiz
    • Project 2 : Targeting Key Influencers Who Influence Your Customers
      • Targeting key influencers who influence your customers
    • Section 8 : Producing Help, Hub, and Hero Content Consistently 27:46
      • 8.1 Introduction 00:24
      • 8.2 What's In It For Me 00:46
      • 8.3 Help Content 09:11
      • 8.4 Hub Content 07:45
      • 8.5 Hero Content 08:43
      • 8.6 Key Takeaways 00:57
      • Quiz
    • Section 9 : Producing Engaging Content More Frequently 24:41
      • 9.1 Introduction 00:22
      • 9.2 What's In It For Me 00:44
      • 9.3 Producing Engaging Content 03:24
      • 9.4 Engagement Through Video and Text 03:49
      • 9.5 Text Vs Video 03:51
      • 9.6 What to Seek 08:38
      • 9.7 Checklist - When to Use Video or Text 02:28
      • 9.8 Key Takeaways 01:25
      • Quiz
    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics 1:19:21
      • 10.1 Introduction 00:24
      • 10.2 What's In It For Me 01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage 02:51
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness 01:34
      • 10.5 Email Newsletters 04:33
      • 10.6 In-person Events 04:00
      • 10.7 Illustrations/Photos 03:14
      • 10.8 Social Media content 07:11
      • 10.9 Infographics 02:41
      • 10.10 Videos—B2C 03:17
      • 10.11 Videos—B2B 02:56
      • 10.12 Online Presentations 03:21
      • 10.13 Microsites 03:13
      • 10.14 Website Articles 02:56
      • 10.15 Blogs 02:40
      • 10.16 Webinars 02:45
      • 10.17 Case Studies 02:15
      • 10.18 Mobile Apps 03:08
      • 10.19 Print Magazines 03:10
      • 10.20 Digital Magazines 01:40
      • 10.21 Books 03:37
      • 10.22 Podcasts 02:04
      • 10.23 White Papers 03:58
      • 10.24 Research Reports 02:32
      • 10.25 E-Books 02:20
      • 10.26 Branded Content Tools 01:39
      • 10.27 Virtual Conferences 02:11
      • 10.28 Key Takeaways 01:42
      • Quiz: Use Effective B2C and B2B Content Marketing Tactics
    • Project 3 : Using Effective B2C and B2B Content Marketing Tactics
      • Using effective B2C and B2B content marketing tactics
    • Section 11 : Building Successful B2C and B2B Social Media Platforms 1:10:19
      • 11.1 Introduction 00:17
      • 11.2 What's In It For Me 01:07
      • 11.3 Social Media Platforms 02:59
      • 11.4 Facebook 15:22
      • 11.5 LinkedIn 15:02
      • 11.6 YouTube 05:47
      • 11.7 YouTube - Create Great Content 08:26
      • 11.8 YouTube - Develop a Programming Strategy 11:09
      • 11.9 Twitter 08:12
      • 11.10 Key Takeaways 01:58
      • Quiz: Building Successful B2C and B2B Social Media Platforms
    • Section 12 : Helping Customers find the Information They Seek 54:47
      • 12.1 Introduction 00:17
      • 12.2 What's In It For Me 00:47
      • 12.3 Optimizing Your Content For Your Web Site 03:45
      • 12.4 Creating A Google-friendly Web Site 11:15
      • 12.5 Optimizing Web Pages For Keywords 12:38
      • 12.6 Optimizing Video Content 06:37
      • 12.7 Micro-moments 17:46
      • 12.8 Key Takeaways 01:42
      • Quiz: Helping Customers find the Information They Seek
    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process 37:28
      • 13.1 Introduction 00:20
      • 13.2 What's In It For Me 00:53
      • 13.3 Influencing the Influencers 04:12
      • 13.4 Schmooze Optimization 02:57
      • 13.5 Nurture Key Relationships 01:46
      • 13.6 Example - WineWorld 03:00
      • 13.7 Four Key Influencers 03:16
      • 13.8 Engaging Digital Presence 01:36
      • 13.9 Keys to Success 05:04
      • 13.10 Work together with influencers 02:55
      • 13.11 GE with influential YouTube creators 04:52
      • 13.12 Creations in support with GE 05:21
      • 13.13 Key Takeaways 01:16
      • Quiz: Help Key Influencers Impact the Buyers Decision-Making Process
    • Project 4 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
      • Helping key influencers impact the buyer’s decision-making process
    • Section 14 : Measuring Content Effectiveness 48:22
      • 14.1 Introduction 00:23
      • 14.2 What's In It For Me 00:59
      • 14.3 Sales and Sales Lead Quality 01:03
      • 14.4 Touchpoints in the Customer Journey 01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales 04:12
      • 14.6 Focus on the Right Metrics 11:51
      • 14.7 Value Your Best Customer 05:21
      • 14.8 Attribute Value Across the Journey 14:03
      • 14.9 Prove Marketing Impact 06:50
      • 14.10 Key Takeaways 02:28
      • Quiz: Measuring Content Effectiveness
    • Section 15 : Measuring Return on Marketing Investment 38:40
      • 15.1 Introduction 00:23
      • 15.2 What's In It For Me 00:52
      • 15.3 Return on Marketing Investment 06:21
      • 15.4 The Power of the Press Release 07:23
      • 15.5 Test 1 - ROMI Revisited 08:29
      • 15.6 Test 2 - Impact of a Budget Cut 06:20
      • 15.7 Test 3 - Impact of Using Multimedia 07:24
      • 15.8 Key Takeaways 01:28
      • Quiz: Measuring Return on Marketing Investment
    • Section 16 : Improving by Experimenting With New Initiatives 27:21
      • 16.1 Introduction 00:22
      • 16.2 What's In It For Me 00:44
      • 16.3 Creating Engaging Content 14:56
      • 16.4 What is Effective and What is Not 09:33
      • 16.5 Key Takeaways 01:46
      • Quiz: Improving by Experimenting With New Initiatives
    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature 41:05
      • 17.1 Introduction 00:21
      • 17.2 What's In It For Me 00:52
      • 17.3 Content Marketing Maturity 07:08
      • 17.4 Get Value from Editorial Meetings 09:15
      • 17.5 Content Marketing in Organizations 04:33
      • 17.6 Content Marketing with SEO and Social Media 04:55
      • 17.7 Leverage Paid Advertising 02:48
      • 17.8 Sophisticated Content Marketers 03:38
      • 17.9 Analytics Tips 05:46
      • 17.10 Key Takeaways 01:49
      • Quiz: Improve Effectiveness by Becoming More Sophisticated or Mature
    • Section 18 : Content Marketing in the Foreseeable Future 47:57
      • 18.1 Introduction 00:15
      • 18.2 What's In It For Me 00:45
      • 18.3 Content Marketing Forecast 02:48
      • 18.4 Impact on Content Marketing Strategy 01:07
      • 18.5 Video Sharing Platforms—Audience Segments 01:39
      • 18.7 YouTube vs Facebook 05:10
      • 18.8 YouTube Best Practices—Part 1 08:26
      • 18.9 YouTube Best Practices—Part 2 10:07
      • 18.10 Virtual Reality 04:38
      • 18.11 Facebook Best Practices 04:45
      • 18.12 Instagram and Twitter Best Practicesa 05:35
      • 18.13 Key Takeaways 02:42
      • Quiz: Content Marketing in the Foreseeable Future
    • Project 5 : Improving by Becoming More Sophisticated or Mature
      • Improving by becoming more sophisticated or mature
    • Course Feedback
      • Course Feedback
    • Section 1 : Introduction to Digital Analytics 16:54
      • 1 Introduction to Digital Analytics 16:54
      • Quiz
    • Project 1 : Introduction to Digital Analytics
      • Introduction to Digital Analytics
    • Section 2 : Building Blocks 25:54
      • 1 Building Blocks Part 1 04:21
      • 2 Building Blocks Part 2 21:33
      • 3 Quiz
    • Project 2 : Building Blocks
      • Building Blocks
    • Section 3 : Fundamentals of Digital Analytics 45:14
      • 1 Fundamentals of Digital Analytics Part 1 08:02
      • 2 Fundamentals of Digital Analytics Part 2 14:39
      • 3 Fundamentals of Digital Analytics Part 3 13:59
      • 4 Fundamentals of Digital Analytics Part 4 08:34
      • 5 Quiz
    • Project 3 : Fundamentals of Digital Analytics
      • Fundamentals of Digital Analytics
    • Section 4 : Business Perspective 44:52
      • 1 Business Perspective Part 1 09:23
      • 2 Business Perspective Part 2 09:37
      • 3 Business Perspective Part 3 11:32
      • 4 Business Perspective Part 4 14:20
      • 5 Quiz
    • Project 4 : Business Perspective
      • Business Perspective
    • Section 5 : Methodology - Lean Six Sigma 25:33
      • 1 The Methodology—Lean Six Sigma Part 1 05:28
      • 2 The Methodology—Lean Six Sigma Part 2 09:29
      • 3 The Methodology—Lean Six Sigma Part 3 10:36
      • 4 Quiz
    • Project 5 : Methodology - Lean Six Sigma
      • Methodology - Lean Six Sigma
    • Section 6 : Data Analysis Fundamentals 16:22
      • 1 Data Analysis Fundamentals 16:22
      • 2 Quiz
    • Project 6 : Data Analysis Fundamentals
      • Data Analysis Fundamentals
    • Section 7 : Analysis Perspective Providing Insights 35:22
      • 1 Analysis Perspective: Providing Insights 18:29
      • 2 Expressing Exactitude or a Sense of Scale 16:53
      • Quiz
    • Project 7 : Analysis Perspective: Providing Insights
      • Analysis Perspective: Providing Insights
    • Section 8 : Enabling Capabilities 52:06
      • 1 Enabling Capabilities Part 1 19:51
      • 2 Enabling Capabilities Part 2 08:18
      • 3 Enabling Capabilities Part 3 09:27
      • 4 Enabling Capabilities Part 4 14:30
      • 5 Quiz
    • Project 8 : Enabling Capabilities
      • Enabling Capabilities
    • Section 9 : Managing Analytics 41:02
      • 1 Managing Analytics Part 1 13:47
      • 2 Managing Analytics Part 2 07:53
      • 3 Managing Analytics Part 3 19:22
      • 4 Quiz
    • Project 9 : Managing Analytics
      • Managing Analytics
    • Section 10 : Audience 15:48
      • 1 : Audience 15:48
      • 2 Quiz
    • Project 10 : Audience
      • Audience
    • Section 11 : Acquisition 44:56
      • 1 Acquisition Part 1 09:56
      • 2 Acquisition Part 2 07:14
      • 3 Acquisition Part 3 14:33
      • 4 Acquisition Part 4 13:13
      • 5 Quiz
    • Project 11 : Acquisition
      • Acquisition
    • Section 12 : Behavior 28:43
      • 1 Behavior Part 1 11:46
      • 2 Behavior Part 2 16:57
      • 3 Quiz
    • Project 12 : Behavior
      • Behavior
    • Section 13 : Conversions and Onboarding 50:40
      • 1 Conversions and Onboarding Part 1 15:23
      • 2 Conversions and Onboarding Part 2 13:12
      • 3 Conversions and Onboarding Part 3 13:46
      • 4 Conversions and Onboarding Part 4 08:19
      • 5 Quiz
    • Project 13 : Conversions and Onboarding
      • Conversions and Onboarding
    • Section 14 : Retention and Expansion 25:15
      • 1 Retention and Expansion Part 1 10:39
      • 2 Retention and Expansion Part 2 14:36
      • 3 Quiz
    • Project 14 : Retention and Expansion
      • Retention and Expansion
    • Section 15 : Advocacy 15:15
      • 1 Advocacy Part 1 08:13
      • 2 Advocacy Part 2 07:02
      • 3 Quiz
    • Section 16 : Privacy and Ethics 17:23
      • 1 Privacy and Ethics 17:23
      • 2 Quiz
    • Project 15 : Privacy and Ethics
      • Privacy and Ethics
    • Section 17 : Wrapping Up 08:23
      • 1 Wrapping Up 08:23
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Exam & certification

  • What are the prerequisites for the SEO certification?

    There are no prerequisites for this course. Participants will need a basic working knowledge of HTML, Internet usage, and Microsoft Office for a successful learning experience.
     

  • How do I become certified in advanced SEO training?

    • Complete 85% of the OSL course
    • Attend all the sessions within one live virtual batch
    • Complete five projects: Three from Advanced SEO and one each from Advanced Content Marketing and Advanced Web Analytics
    • Complete one simulation test with a minimum score of 75%

  • How do I earn the advanced SEO certificate?

    Upon completion of the following program requirements, you will be eligible to receive the advanced SEO certificate:
    Course Required for Certificate Simulation Exam Project
    SEO Foundations Yes    
    Advanced SEO Yes Score>75% Required
    Advanced Content Marketing Yes   Required
    Advanced Web Analytics Yes   Required

Course advisor

Matt Bailey
Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

Reviews

Marko Stefan
Marko Stefan Marketing Manager at Sana delikatese d.o.o., Houston

Simplilearn’s Advanced SEO course is a good springboard for the traditional marketers.

Maria Terentyeva
Maria Terentyeva Менеджер по стратегиям и аналитике at Креативное digital-агентство DMCA, Moscow

Thanks! I see now how to improve my projects and get a better result.

Macie Rojas
Macie Rojas New York City

Simple, clean and perfect courseware!

Aleah Rodgers
Aleah Rodgers New York City

This course will make you learn everything you need to know about search engine optimization, nothing more and nothing less. Highly recommended.

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Esmeralda Mclaughlin
Esmeralda Mclaughlin New York City

This was a great course for someone like me, who understands the importance of SEO but don’t know how to implement it. I now have a much better understanding. Thanks!

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FAQs

  • What is SEO?

    Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the activity of ensuring a website can be found by search engines and ranked highly when certain words and phrases (keywords) are entered in a search.
     

  • What is my salary potential as an SEO specialist?

    SEO jobs can vary from organization to organization in terms of salary, titles and roles, and responsibilities. The average salary in the U.S. ranges from $52,000 to $70,000 and can even exceed $150,000 depending on the company, size and location (Indeed.com). According to PayScale, the salary range in India varies from Rs.98K - Rs.400K.
     

  • Why do organizations hire SEO professionals?

    SEO is crucial to enabling a website to rank well in the search engine results pages (SERPs) of major search engines like Google, Yahoo, and Bing. Appearing on the first page of results has always been challenging and continues to become even more of a challenge as Google and other search engines constantly change its algorithms and technical parameters. , Poorly-planned SEO can actually do harm to businesses and their online reputation, so it’s imperative that companies hire SEO professionals that are trained and well qualified to drive their SEO marketing strategy.
     

  • Is this SEO training course up to date and relevant with the latest search engine algorithm best practices?

    Yes. Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards and the latest iterations of search engine algorithms. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs, which is particularly necessary for the ever-changing field of search engine optimization. Every change happening in the market is considered and our training content is regularly updated to reflect current market trends.
     

  • Which course will be available for live instructor-led online classes?

    The following course is available for live instructor-led online classes:

    Sl.No Course Name Monthly no.of online classes available
    1 Advanced Search Engine Optimization Certification Program 2

    You will get access to live instructor-led online classes, giving you the ability to revisit each course as needed, and you will have access to our batch session recordings to complete the entire learning path.
     

  • How do I enroll in the advanced SEO program?

    You can enroll for this master’s program on our website and make an online payment using any of the following options: 

    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

    Once payment is received you will automatically receive a payment receipt and access information via email.
     

  • What do I get with the advanced SEO program?

    You will gain access to e-learning content for all courses included in the learning path exclusive forums moderated by faculty and industry experts, and monthly mentoring sessions by faculty and industry experts. Upon completing the program requirements, you will receive the Master’s certification.
     

  • Where and how can I access the e-learning content?

    Once you register with us for a course by paying the course fee, you will have 24x7 access to the e-learning content on our website. An automated course purchase confirmation mail sent by us will guide you through the process.
     

  • I am not able to access the SEO online course. Whom should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.
     

  • Do you provide a money-back guarantee?

    Yes. We provide a seven-day money-back guarantee for our master’s programs. Refer to our Refund Policy and submit refund requests via our Help and Support portal.
     

  • Is the exam fee included with this Advanced SEO course?

    No. Exam fees are not included for any of the courses. However, you will receive course completion certificates for the advanced SEO course upon successfully completing the full program requirements.
     

    Our Hyderabad Correspondence / Mailing address

    Simplilearn Solutions Pvt Ltd, 1st Floor, Phoenix Tech Tower, Plot No. 14/46, Survey No. 1(part), IDA - Uppal Village and Mandal, Uppal Notified Industrial Area Service Society, Ranga Reddy District, Hyderabad - 500039, Telangana, India, Call us at: 1800-102-9602

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.