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  • 17 + hours self-paced video
  • Practical and hands-on tool-based learning
  • 5 real-life Industry-based Projects
  • Topics Include Keyword research, on-page and off-page optimization, link building, and webmaster tools.
  • Downloadable e-book and course assessment
  • Comprehensive and up-to-date content

Course description

  • What are the course objectives?

    Search engine optimization is more than just increasing rankings of your websites. It encompasses and empowers programming, content, visibility and the overall success of your website. Simplilearn’s Advanced SEO course will prepare you for SEO mastery with the latest tools, techniques and hands-on practice. You’ll get a 360-degree understanding of keyword management and research, on-page and off-page optimization, website management, link building, URL management, planning and marketing a website, and a full round of analytics training. This course will help you differentiate your websites from competitors and prepare you to influence the strategic growth and decision-making for your company’s brand.

  • Why learn Search Engine Optimization (SEO)?

    Securing that top spot on Google is a sure-fire way to bring in thousands upon thousands of new visitors to your websites. Strategic and effective use of SEO not only helps you generate site traffic, but it also helps you build brand awareness and credibility and differentiates your sites from competitors. SEO also helps you gain insights into customer preferences and what types of products and services they are looking for. When done right, SEO can be a game changer for your digital marketing programs. 

  • What skills will you learn?

    • Master basic to advanced-level SEO skills
    • Attract organic traffic to a website, boosting visibility and new customers
    • Understand how search engines work
    • Learn multiple research methods for effective data collection
    • Apply research concepts to market your website successfully
    • Employ best practices and techniques to promote high search engine rankings of your website
    • Learn how to manage your website and troubleshoot problems
    • Best practices, tips and tricks on link building
    • Effectively measure the success of your website and increase your skillset with analytics

  • Who should take this SEO Training Course?

    SEO training is beneficial for anyone who wants to become proficient in SEO best practices, particularly these professionals:
    • Marketing managers
    • Digital marketing professionals
    • Content writers
    • Marketing and sales professionals
    • Management, engineering, business, and communication graduates
    • Entrepreneurs and business owners

  • Industry-leading companies that choose Simplilearn for their training

Course preview

    • Section 1 : Introduction to SEO 47:14
      • 1 What You'll Learn in this Course11:39
      • 2 The Business Impact of SEO14:30
      • 3 SEO Terms & Definitions10:06
      • 4 SEO Business Concepts10:59
      • 5 Quiz
    • Section 2 : How Search Engines Work 39:21
      • 1 The Search Engine Landscape10:39
      • 2 Analyzing Search Results14:44
      • 3 The Search Engine Index13:58
      • 4 Quiz
    • Section 3 : Keyword Research 1:33:35
      • 1 Keywords: the Foundation11:38
      • 2 Keyword Research: Keyword Tool Overview11:42
      • 3 Build a Keyword List09:37
      • 4 Analyze Your Keywords: Long tail and Short tail14:10
      • 5 Analyze Your Keywords: Explore Opportunities16:52
      • 6 Analyze Your Keywords: Plan for Trends & Cycles13:29
      • 7 Analyze Your keywords: Group & Manage16:07
      • 8 Quiz
    • Project 1 : Keyword Research
      • Keyword Research
    • Section 4 : On-Page Optimization 1:10:03
      • 1 Key On-Page Elements09:12
      • 2 Optimize Content Hierarchy15:10
      • 3 Optimize Content17:22
      • 4 Optimize Content with HTML511:57
      • 5 Optimize for Mobile16:22
      • 6 Quiz
    • Project 2 : Information Architecture
      • Information Architecture
    • Section 5 : Website Management and Optimzation 1:35:03
      • 1 Domain Signals for SEO09:57
      • 2 Manage Website URLs14:39
      • 3 Identify and Remove Duplicate Content10:56
      • 4 Additional Optimization & Management19:23
      • 5 Webmaster Tools09:58
      • 6 Moving to a New Domain or Redesign13:37
      • 7 Google's History Of Major Algorithm Updates16:33
      • 8 Quiz
    • Section 6 : Off-Page SEO 1:28:29
      • 1 The Importance of Links Part115:40
      • 2 The Importance of Links Part 219:15
      • 3 Evaluating Backlinks11:25
      • 4 Seven Methods of Link Building16:37
      • 5 Build Links through Social Networks and Social Media Sites10:21
      • 6 Advanced Concepts and Best Practices for Linking15:11
      • 7 Quiz
    • Section 7 : Planning A New Website 45:27
      • 1 Choose a Domain Name12:45
      • 2 Organize Content Structure17:55
      • 3 Develop URL Structure14:47
      • 4 Quiz
    • Project 3 : Information Architecture Planning
      • Information Architecture Planning
    • Section 8 : Market Your Optimized Website 1:20:41
      • 1 Conducting Competitive Audit21:01
      • 2 Why You Should Not Rely on Rankings13:05
      • 3 Create a Marketing Plan22:07
      • 4 SEO and Marketing Teams17:53
      • 5 Claim and Manage Your Business Listing06:35
      • 6 Quiz
    • Project 4 : Inbound Links
      • Inbound Links
    • Section 9 : Analytics and Measurement 48:35
      • 1 Intro to Measurement09:49
      • 2 Analytics Terms and Concepts10:25
      • 3 Measuring Goals and Goal Values09:53
      • 4 Measure and Analyze the Bounce Rate08:23
      • 5 Critical Reports to Improve Your SEO10:05
      • 6 Quiz
    • Project 5 : Marketing Plan
      • Marketing Plan
    • Section 10 : What's Next—Learning Path 06:36
      • 1 Learning Path06:36
    • Course Feedback
      • Course Feedback
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Exam & certification

  • How do I become certified in Advanced SEO?

    • Complete 85% of the course
    • Complete three projects and one simulation test with a minimum score of 60%

  • What are the prerequisites for the SEO certification?

    Although not required, participants should first complete our Search Engine Optimization (SEO) Foundation course. Participants will need a basic working knowledge of HTML, Internet usage and Microsoft Office for a successful learning experience.

  • Who awards this SEO Certification?

    You will receive an SEO certification from Simplilearn once you have completed the course.

  • Do you offer any study guides to prepare for the SEO certification exam?

    Yes, we provide downloadable study guides throughout the entire course that help participants reinforce their learning and prepare for the certification exam.


Marko Stefan
Marko Stefan Marketing Manager at Sana delikatese d.o.o., Houston

Simplilearn’s Advanced SEO course is a good springboard for the traditional marketers.

Maria Terentyeva
Maria Terentyeva Менеджер по стратегиям и аналитике at Креативное digital-агентство DMCA, Moscow

Thanks! I see now how to improve my projects and get a better result.

Macie Rojas
Macie Rojas New York City

Simple, clean and perfect courseware!

Aleah Rodgers
Aleah Rodgers New York City

This course will make you learn everything you need to know about search engine optimization, nothing more and nothing less. Highly recommended.

Read more Read less
Esmeralda Mclaughlin
Esmeralda Mclaughlin New York City

This was a great course for someone like me, who understands the importance of SEO but don’t know how to implement it. I now have a much better understanding. Thanks!

Read more Read less


  • What is Search Engine Optimization?

    Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the activity of ensuring a website can be found by search engines and ranked highly when certain words and phrases (keywords) are entered in a search.

  • How much Salary can I expect once I become SEO certified?

    SEO job profiles may vary from organization to organization in terms of tasks, salary and designation titles. Average salaries in the U.S. range from $63,000 to $70,000 and can top out in excess of $140,000 (

  • Why do Organizations hire SEO Professionals?

    Search engine optimization (SEO) is crucial to enabling a website to rank well in the search engine results pages (SERPs) of major search engines like Google, Yahoo and Bing. Reaching the first page of results has always been a challenging objective, but with the constant changes in the way Google indexes content, it has become even more so. Poorly-planned SEO can actually harm a business and its online profile, so it’s imperative that SEO optimization is done both correctly and cost-effectively. SEO professionals are trained to maximize your company’s SEO and business results.

  • Which SEO tools will I use in this course to gain hands-on experience?

    The course has a sizeable hands-on component and will train you with popular tools such as Google Keywords Trends Tool, Google Search Console, Bing Webmaster, and Google Analytics.

  • Is this training course up to date and relevant with the latest search engine algorithm best practices?

    Yes. Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards and the latest iterations of search engine algorithms. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs, which is particularly necessary for the ever-changing field of search engine optimization. Every change happening in the market is immediately considered and our training content is regularly updated to reflect current market trends.

  • How long does the course take to complete?

    You should expect to spend about 25 – 30 hours completing the course and preparing to take the certification exam.

  • Are course materials included in the course fee?

    This training course is all-inclusive; all materials are included. The package consists of high-quality video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes and sample projects.

  • Who are the course instructors?

    Our reputed team of expert instructors and authors have a long history in digital marketing and are certified subject matter experts in their respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at industry conferences. The course instructors are:
    Stephane Hamel
    Google Product Strategy Expert, Expert Data Analyst
    Stéphane Hamel is a Google product strategy expert and has been named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.
    Matt Bailey
    Expert Internet Marketer, President of SiteLogic, Author
    Matt Bailey is the founder and president of SiteLogic and the author of Internet Marketing: An Hour A Day. Matt also serves on the advisory board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.
    Lilach Bullock
    Forbes Top Women Social Media Influencer
    Highly regarded on the world speaker circuit, Lilach Bullock is a global digital marketing and social media influencer. Listed in Forbes as one of the top 20 women social media power influencers, Lilach was crowned the Social Influencer of Europe by Oracle, even gracing Number 10 Downing Street with her presence.

  • What are the career benefits of this course?

    The job market is booming for qualified digital marketers with an estimated 200,000+ positions that will go unfulfilled in various industries (Source: Monster). There is huge demand for qualified SEO specialists who can optimize websites and manage content and links to make content more accessible to digital audiences. SEO is the most in-demand digital marketing skill according to Smart Insights and, and nearly half of all content jobs now require SEO skills.

  • What skillsets are required for a career in SEO?

    Any individual interested in pursuing a career in SEO can learn the key concepts. However, it helps to have strong analytical skills, a good understanding of how the Internet works, strong recall of relevant data, and proficiency in written communications. A strong background in HTML is also an important stepping stone for SEO mastery.

  • What do I get with the training program?

    You will gain access to our e-learning content, allowing you to follow the structured pattern of study at your own pace, as well as real-life industry-based projects, downloadable e-book and course assessment to help prepare you for the certification exam.

  • How do I enroll for the online training?

    You can enroll for this training on our website and make an online payment using any of the following options: 
    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal 
    Once payment is received you will automatically receive a payment receipt and access information via email.

  • Can I extend the access period?

    Yes, you can extend the access period by paying an additional fee. Please contact our Help and Support portal for more information.

  • I am not able to access the online course. Who can help me?

    Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts here to help you get certified in your first attempt. They engage students proactively to ensure the course path is being followed and help you enrich your learning experience, from class onboarding to project mentoring and job assistance. Teaching Assistance is available during business hours.

  • What is covered under the 24/7 Support promise?

    We offer 24/7 support through email, chat, and calls. We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.

  • Do you provide a money back guarantee for the training programs?

    Yes. We do offer a money-back guarantee for many of our training programs. Refer to our Refund Policy and submit refund requests via our Help and Support portal.

  • How can I learn more about this training program?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives can provide you with more details.

    Our Mumbai address

    Simplilearn Solutions Pvt Ltd, 601, 6th Floor, Rupa Solitaire, Millennium Business Park, Plot No.A-1, Mahape, Navi Mumbai - 400710, Maharashtra, India, Call us at: 1800-102-9602

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.